LONDON BOROUGH OF LAMBETH

RETAIL STUDY

CL11482/PW/SPe

August 2008

Nathaniel Lichfield & Partners Ltd 14 Regent’s Wharf All Saints Street London N1 9RL

T 020 7837 4477 Offices also in: F 020 7837 2277 Cardiff [email protected] Manchester www.nlpplanning.com Newcastle upon Tyne CONTENTS

1.0 INTRODUCTION...... 1 The Study...... 1 Content of the Report...... 1 2.0 OVERVIEW OF RETAIL AND COMMERCIAL LEISURE TRENDS...... 3 Retail Trends...... 3 Leisure Trends ...... 5 3.0 PLANNING POLICY CONTEXT...... 6 National Policy ...... 6 The London Plan...... 13 Sub-Regional Planning Framework ...... 15 Local Planning Context ...... 16 4.0 THE SHOPPING HIERARCHY AND CATCHMENT AREA...... 21 The Shopping Hierarchy ...... 21 Socio-Economic Characteristics within Lambeth ...... 25 The Designation of the Borough’s Network of Shopping Centres...... 29 Summary and Conclusions ...... 35 5.0 HOUSEHOLD SURVEY ...... 36 Survey Structure ...... 36 Food and Grocery Shopping...... 37 Non-Food Shopping...... 38 Internet Shopping...... 43 Improvements to Town Centres...... 44 Brixton Market...... 45 Leisure Activities ...... 45 Key Messages from the Household Survey Results...... 48 6.0 BUSINESS OCCUPIER PERCEPTIONS...... 50 Introduction ...... 50 Length of Trading in Current Location ...... 50 Property Tenure and Ownership...... 51 Future Property Requirements...... 51 Trading Performance ...... 53 Factors Constraining Businesses...... 55 Strengths and Weaknesses of the Town Centre...... 57 Perceived Planning Issues for the Future of Town Centres...... 60 Key Messages from the Occupier Survey...... 62 7.0 BRIXTON MAJOR TOWN CENTRE ...... 63 Introduction ...... 63 Mix of Uses and Occupier Representation...... 63 Brixton Markets ...... 67 Accessibility and Movement...... 68 Environmental Quality...... 70 Summary of Brixton’s Strengths and Weaknesses...... 73

LON\R11482-09 (FINAL).doc 8.0 STREATHAM MAJOR TOWN CENTRE...... 74 Introduction ...... 74 Mix of Uses and Occupier Representation...... 74 Accessibility and Movement...... 78 Environmental Quality...... 80 Summary of Streatham’s Strengths and Weaknesses...... 82 9.0 CLAPHAM HIGH STREET DISTRICT CENTRE...... 83 Introduction ...... 83 Mix of Uses and Occupier Representation...... 83 Accessibility and Movement...... 86 Environmental Quality...... 87 Summary of Clapham High Street’s Strengths and Weaknesses...... 89 10.0 WEST NORWOOD DISTRICT CENTRE...... 90 Introduction ...... 90 Mix of Uses and Occupier Representation...... 90 Accessibility and Movement...... 93 Environmental Quality...... 94 Summary of West Norwood’s Strengths and Weaknesses...... 95 11.0 STOCKWELL DISTRICT CENTRE...... 97 Introduction ...... 97 Mix of Uses and Occupier Representation...... 97 Accessibility and Movement...... 99 Environmental Quality...... 101 Summary of Stockwell District Centre’s Strengths and Weaknesses ...... 102 12.0 WATERLOO DISTRICT CENTRE...... 103 Introduction ...... 103 Mix of Uses and Occupier Representation...... 103 Accessibility and Movement...... 106 Environmental Quality...... 107 Summary of Waterloo District Centre’s Strengths and Weaknesses...... 109 13.0 NORBURY DISTRICT CENTRE...... 111 Introduction ...... 111 Mix of Uses and Occupier Representation...... 111 Accessibility and Movement...... 114 Environmental Quality...... 115 Summary of Norbury District Centre’s Strengths and Weaknesses...... 116 14.0 HERNE HILL DISTRICT CENTRE ...... 117 Introduction ...... 117 Mix of Uses and Occupier Representation...... 117 Accessibility and Movement...... 119 Environmental Quality...... 120 Summary of Herne Hill District Centre’s Strengths and Weaknesses...... 122 15.0 LAVENDER HILL DISTRICT CENTRE...... 123 Introduction ...... 123 Mix of Uses and Occupier Representation...... 123 Accessibility and Movement...... 125 Environmental Quality...... 127 LON\R11482-09 (FINAL).doc Summary of Lavender Hill District Centre’s Strengths and Weaknesses ...... 128 16.0 CAMBERWELL GREEN DISTRICT CENTRE...... 130 Introduction ...... 130 Mix of Uses and Occupier Representation...... 130 Accessibility and Movement...... 133 Environmental Quality...... 134 Summary of Camberwell Green District Centre’s Strengths and Weaknesses ...... 135 17.0 WESTOW HILL/CRYSTAL PALACE DISTRICT CENTRE ...... 137 Introduction ...... 137 Mix of Uses and Occupier Representation...... 137 Accessibility and Movement...... 139 Environmental Quality...... 140 Summary of Westow Hill/Crystal Palace District Centre’s Strengths and Weaknesses ...... 142 18.0 LOCAL SHOPPING PROVISION...... 143 Introduction ...... 143 Local Needs Index ...... 143 Local Needs Index Summary...... 144 19.0 THE NEED FOR NEW RETAIL DEVELOPMENT...... 149 Introduction ...... 149 Methodology and Data...... 149 Population and Spending...... 150 Existing Retail Floorspace ...... 152 Existing Spending Patterns 2008...... 152 The Potential Impact of the Growth in Home Shopping...... 156 Quantitative Capacity for Additional Convenience Floorspace ...... 157 Quantitative Capacity for Additional Comparison Floorspace...... 158 The Qualitative Need for Retail Development...... 162 Occupier Demand ...... 165 20.0 IMPLICATIONS OF PROPOSALS AT BATTERSEA POWER STATION...... 167 Introduction ...... 167 Comparison Floorspace Projections ...... 167 Convenience Floorspace Projections...... 168 Conclusions ...... 168 21.0 THE NEED FOR COMMERCIAL LEISURE / OTHER TOWN CENTRE USES...... 170 Introduction ...... 170 The Potential for Leisure and Entertainment Uses ...... 170 The Cinema Market ...... 171 Conclusions on Commercial Leisure...... 182 22.0 CONCLUSIONS AND RECOMMENDATIONS ...... 183 Introduction ...... 183 Meeting Shopping Needs in Lambeth Borough ...... 183 Commercial Leisure Development...... 188 The Role of Shopping Centres...... 188 Recommendations ...... 189

LON\R11482-09 (FINAL).doc APPENDICES

Appendix A Study Area and Existing Retail Facilities

Appendix B Convenience Retail Assessment

Appendix C Comparison Retail Assessment

Appendix D Major Comparison Retail Provision

Appendix E Leisure Provision

Appendix F Operators’ Requirements

Appendix G Household Survey Results

Appendix H Business Occupier Survey Results

Appendix J Analysis of Local Centres

Appendix K PMRS Pedestrian Flowcount Reports and Maps

LON\R11482-09 (FINAL).doc GLOSSARY OF TERMS

BISL Business in Sport and Leisure is a major leisure industry association with over 100 members including leisure operators and consultants.

Class A1 Commercial units classed as retail or shop uses within the Use Classes Order.

Class A1 Services Non-retail uses classed as A1 within the Use Classes Order, such as hairdressers, travel agents and dry cleaners.

Class A2 Commercial units classed as financial or professional services, for example banks and building societies, within the Use Classes Order.

Class A3/A4/A5 Commercial units classed as food or drink outlets, for example pubs, restaurants and takeaways, within the Use Classes Order.

Convenience Goods Consumer goods purchased on a regular basis, including food and groceries and cleaning materials.

Comparison Goods Durable goods such as clothing, household goods, furniture, DIY and electrical goods.

Experian A data consultancy who are widely used for retail planning information.

EGi A published source of information providing known retail and leisure operators’ space requirements in towns across the country.

Goad Plans Town centre plans prepared by Experian, which a based on occupier surveys of over 1,200 town centres across the country.

Gross floorspace Total external floorspace including exterior walls.

Higher order Durable goods which tend to be high value, bought on an occasional basis comparison goods and/or where customers are most likely to shop around and compare products in different shops e.g. adult fashion items, high value electrical goods, jewellery, furniture etc. Customers are usually prepared to tend to travel further to purchase these items.

Lower order Durable goods which tend to be lower value, bought on a regular basis comparison goods and/or where customers are less likely to shop around e.g. small household goods, books, pharmaceutical and toiletries. Customers are less likely to travel long distances to purchase these items.

Market share The proportion of total consumer expenditure within a given area taken Penetration rate by a particular town centre or shopping facility.

Multiple traders National or regional ‘chain store’ retailers.

Net floorspace Retail floorspace devoted to the sale of goods, excluding storage space.

Zone A Rent The annual rental charge per square foot for the first 20 foot depth of a shop unit, which is the most suitable measure for standardising and comparing rental levels.

LON\R11482-09 (FINAL).doc 1.0 INTRODUCTION

The Study

1.1 Nathaniel Lichfield & Partners (NLP) were commissioned by Lambeth Borough Council to prepare a retail and town centre needs assessment, including an assessment of the main town centres within the authority area, namely Brixton, Streatham, Clapham High Street, West Norwood (inc. Tulse Hill), Stockwell, Waterloo (including Lower Marsh & The Cut), Norbury, Herne Hill, Lavender Hill, Camberwell Green and Westow Hill/Crystal Palace in line with the requirements of PPS6: Planning for Town Centres (March 2005).

1.2 A key objective of the study will be to provide robust evidence to support the Council in formulating policies on retail provision in the Local Development Framework, specifically the Lambeth Core Strategy and subsequent Development Control policies and Site Specific Allocation documents. The key objectives are to:

identify the catchment areas of the main town centres;

assess the need for retail floorspace up to 2011, 2015 and 2020, reflecting social and demographic changes; and to

provide a qualitative assessment of the range and distribution of shopping destinations.

1.3 The Retail Needs Assessment has taken into account the wider network of centres in London. In particular the impact of future retail development both within and outside of the borough, such as the Battersea Power Station redevelopment and the Elephant & Castle proposals, have been considered.

Content of the Report

1.4 Section 2.0 provides an overview of retail and commercial leisure trends. Section 3.0 provides an overview of the national, regional and local planning policy context. Section 4.0 provides a description of the shopping hierarchy in Lambeth and the surrounding area.

1.5 Sections 5.0 summarises the results of a household survey and Section 6.0 summaries the business occupier perceptions. Sections 7.0 to 18.0 provide centre health checks and an audit of the local centres.

LON\R11482-09 (FINAL).doc 1 1.6 Sections 19.0 and 20.0 set out an analysis of shopping and commercial leisure needs. Section 21 examines the potential implications of retail development at Battersea. Section 22.0 sets out recommendations and conclusions.

LON\R11482-09 (FINAL).doc 2 2.0 OVERVIEW OF RETAIL AND COMMERCIAL LEISURE TRENDS

2.1 An assessment of the need for retail and leisure facilities in Lambeth Borough is set out in Sections 19 and 20 of this report. In the section below, we provide an overview of recent trends within the retail and leisure sectors.

Retail Trends

2.2 Past retail trends indicate that expenditure has consistently grown in real terms in the past, generally following a cyclical growth trend. The underlying trend shows consistent growth and this trend is expected to continue in the future, particularly for comparison goods. In the past expenditure growth has fuelled the growth in retail floorspace, including major out-of-centre development particularly in the 1980’s and 1990’s. Continuation of these past trends is likely to lead to a need for further retail floorspace.

2.3 New forms of retailing have emerged in recent years as an alternative to more traditional shopping facilities. Home/electronic shopping has also emerged with the increasing growth in the use of personal computers and the Internet. Trends within this sector may well have implications for retailing within the London Borough of Lambeth. The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street.

2.4 On-line shopping has experienced rapid growth since the late 1990s but in proportional terms the latest available data suggests it remains an insignificant percentage of total retail expenditure. Recent trends suggest continued strong growth in this sector. However, there is still uncertainty about its longer-term prospects and the potential effects on the high street.

2.5 In addition to new forms of retailing, retail operators have responded to changes in customers’ requirements. For example, extended opening hours and Sunday trading increased significantly in the 1990s. Retailers also responded to stricter planning controls by changing their trading formats. For example, some major food operators have introduced smaller store formats capable of being accommodated within town centres, such as the Tesco Metro, Sainsbury Central/Local store and Marks and Spencer’s Simply Foods formats. Food operators have also entered the local convenience store market, for example Tesco Express store and convenience stores

LON\R11482-09 (FINAL).doc 3 linked with petrol filling stations. The entrance of European discount food operators such as Aldi, Lidl and Netto has also been rapid during the last decade.

2.6 Food store operators have also commenced a programme of store extensions, particularly Tesco, Sainsbury’s and Asda. These operators, faced with limited growth in food expenditure, have attempted to increase the sale of non-food products within their food stores, including clothing and electrical goods.

2.7 Comparison retailers have also responded to recent market conditions. The bulky goods retail warehouse sector has rationalised and there have been a number of mergers. For example there are fewer DIY operators, following the acquisition of Do It All, Great Mills and Wickes by Focus DIY. B&Q and Homebase developed very large ‘category killer’ retail warehouses (some exceeding 10,000 sq m gross), but more recently have scaled down their stores. Other traditional high street retailers have sought large out-of-centre stores, for example Boots, TK Maxx and Poundstretcher. Matalan has also opened numerous discount clothing stores across the country. Sports clothing retail warehouses including JJB Sports and Decathlon have also expanded out-of-centre. These trends have already been evident across the Country and in London. However within Inner London, where land values are relatively high and the availability of land development sites is limited, the development of large retail warehouses and retail parks has been more restricted than in outer London Boroughs.

2.8 Within town centres, some high street multiple comparison retailers have also changed their format. High street national multiples have increasingly sought larger modern shop units (over 200 sq m - 2,150 sq ft) with an increasing polarisation of activity into the larger regional and sub-regional centres. The continuation of these trends may also influence future operator requirements in the Borough, with some operators looking for new premises in larger centres e.g. Central London, White City, Croydon and Kingston.

2.9 Factory outlet centres have been developed across the country as an alternative to fashion shops within town centres. These developments are usually large and can provide over 10,000 sq m of comparison retailing, focusing primarily on fashion items and clothing, offering designer clothing at discounted prices. A number of large factory outlet developments have emerged across Great Britain and draw from a wide catchment area.

LON\R11482-09 (FINAL).doc 4 Leisure Trends

2.10 The demand for commercial leisure facilities has increased significantly during the last 20 years. The growth in the commercial leisure sector was particularly strong during the late 1980s and again in the mid 1990s and in early 2000. Average household expenditure on leisure services increased by approximately 12% between 2001 and 2006 (source: Family Expenditure Survey). The latest (2006) average household expenditure on leisure services is over £3,450 per annum. However, many analysts consider that the commercial leisure market has now reached saturation in some sub-sectors.

2.11 The mid-1990s saw the expansion of major leisure parks. These leisure parks are generally anchored by a large multiplex cinema and offer other facilities such as ten- pin bowling, bingo, nightclubs, health/fitness clubs, themed destination restaurants, pub/restaurants, children’s nurseries and budget hotels. Commercial leisure facilities have typically been located on the edge of town centres or out-of-centre, with good road access. Many leisure uses have also emerged on retail warehouse parks.

2.12 The cinema market remains an important sector because cinemas often anchor leisure developments, providing footfall for other uses. Growth in this sector has slowed significantly in recent years with many areas reaching saturation levels, however, it is anticipated by Dodona Research (Cinemagoing 16 March 2007) that 2007 would be a better year as the emphasis shifts from consolidation to physical expansion. Other sub-sectors have remained strong in recent years, in particular the private health and fitness market, with a number of multiple operators seeking premises across the UK, e.g. LA Fitness, Fitness First and Esporta. Nevertheless, the health and fitness sector is reaching saturation point in some areas.

LON\R11482-09 (FINAL).doc 5 3.0 PLANNING POLICY CONTEXT

National Policy

3.1 PPS6: Planning for Town Centres (March 2005) sets out the Government’s policies on town centres, retail, commercial leisure and other town centre uses.

3.2 The Government’s key objective for town centres (this covers city, town, district and local centres) is to promote their vitality and viability by planning for growth and development of existing centres and promoting and enhancing existing centres, by focusing development in such centres and encouraging a wide range of services in a good environment, accessible to all.

3.3 Other Government objectives that need to be taken account of in the context of the key objective are set out in paragraph 1.4:

Enhancing consumer choice by making provision for a range of shopping, leisure and local services, which allow genuine choice to meet the needs of the entire community and particularly socially excluded groups;

Supporting efficient, competitive and innovative retail, leisure, tourism and other sectors, with improving productivity; and

Improving accessibility, ensuring that existing or new development is, or will be, accessible and well served by a choice of means of transport.

3.4 Regional planning bodies (RPB’s) and local planning authorities (LPAs) are advised in paragraph 1.6 to implement the Government’s objectives for town centres, by planning positively for their growth and development. They should therefore:

develop a hierarchy and network of centres;

assess the need for further main town centre uses and ensure there is capacity to accommodate them;

focus development in, and plan for the expansion of, existing centres as appropriate, and at the local level identify appropriate sites in development plan documents;

promote town centre management, creating partnerships to develop, improve and maintain the town centre and manage the evening and night-time economy; and

regularly monitor and review the impact and effectiveness of their policies for promoting vital and viable town centres.

LON\R11482-09 (FINAL).doc 6 3.5 Paragraph 2.1 states that in order to deliver the Government’s key objective, RPB’s and LPA’s should actively promote growth and manage change in town centres, define the network and a hierarchy of centres, each performing their appropriate role to meet the needs of their catchment, and adopt a pro-active, plan-led approach to planning for town centres, through regional and local planning.

3.6 The main town centre uses to which PPS6 applies are outlined in paragraph 1.8:

retail (including warehouse clubs and factory outlet centres);

leisure, entertainment facilities and the more intensive sport and recreation uses (including cinemas, restaurants, drive-through restaurants, bars and pubs, night-clubs, casinos, health and fitness centres, indoor bowling centres and bingo halls);

offices, both commercial and those of public bodies; and

arts, culture and tourism (theatres, museums, galleries and concert halls, hotels and conference facilities).

3.7 PPS6, paragraph 2.15 to 2.17 offers specific guidance to LPA’s on the role of plans at local level, including the need to work in conjunction with stakeholders and the community to:

assess the need for new floorspace for retail, leisure and other main town centre uses, taking account of both quantitative and qualitative considerations;

identify deficiencies in provision, assess the capacity of existing centres to accommodate new development, including, where appropriate, the scope for extending the primary shopping area and/or town centre, and identify centres in decline where changes need to be made;

identify centres within their area where development will be focused, as well as the need for any new centres of local importance, and development strategies for developing and strengthening centres within their area;

define the extent of the primary shopping area and the town centre, for the centre in their area on their proposal map;

review all existing allocations and reallocate sites which do not comply with this policy statement;

identify and allocate sites in accordance with the considerations on sight selection and land assembly e.g. assessment of need, appropriate scale of development, sequential approach, impact and accessibility;

develop spatial policies and proposals to promote and secure investment in deprived areas by strengthening and/or identifying opportunities for growth of existing centres, and to seek to improve access to local facilities; and

LON\R11482-09 (FINAL).doc 7 set out criteria based policies, in accordance with this policy statement, for assessing and locating new development proposals, including development on sites not allocated in development plan documents.

3.8 PPS6 also indicates that in addition to defining the extent of the primary shopping area for their local centres, LPA’s may distinguish between primary and secondary frontages. Primary frontages should contain a high proportion of retail uses, while secondary frontages provide opportunities for flexibility and diversity of uses. Policy should make clear which uses will be permitted in such locations.

Demonstrating Need for development

3.9 PPS6 requires Councils to undertake assessments of need for other non-retail town centre uses, i.e. commercial leisure and office development. This study assesses the retail needs of Lambeth Borough.

3.10 PPS6 states in paragraph 2.33 that:

‘in assessing the need and capacity for additional retail and leisure development, local planning authorities should place greater weight on quantitative need for additional floorspace for the specific types of retail and leisure developments. However local planning authorities should also take account of qualitative considerations. In deprived areas which lack access to a range of services and facilities, and there will be clear and demonstrable benefits in identifying sites for appropriate development to serve the communities in these areas, additional weight should be given to meeting these qualitative needs’.

3.11 In assessing quantitative need for additional development, local planning authorities should assess the likely future demand for additional retail floorspace, having regard to a realistic assessment of the existing forecast population levels, forecast expenditure for specific classes of goods to be sold, within the broad categories of comparison and convenience goods and forecast improvements in productivity in the use of floorspace.

3.12 With regards to assessing the qualitative need for additional development, paragraph 2.35 states that a key consideration will be to provide for consumer choice, ensuring that:

an appropriate distribution of locations is achieved, subject to the key objective of promoting the vitality and viability of town centres and the application of the sequential approach, to improve accessibility for the whole community; and

LON\R11482-09 (FINAL).doc 8 provision is made for a range of sites for shopping, leisure and local services, which allow genuine choice to meet the needs of the whole community, particularly the needs of those living in deprived areas.

3.13 Other local issues, although not necessarily elements of ‘need’, can be important material considerations.

Appropriate Scale of Development

3.14 PPS6 also requires that local planning authorities ensure that the scale of opportunities identified is directly related to the role and function of the centre and its catchment. Paragraph 2.41 states:

‘The aim should be to locate the appropriate type and scale of development in the right type of centre, to ensure that is fits into that centre and that it complements its role and function’.

3.15 For city and town centres, PPS6, paragraph 2.43 states that where a need has been identified, LPA’s should seek to identify sites in the centre, or failing that on the edge of the centre, capable of accommodating larger format developments. Paragraph 2.42 indicates that in most cases it is likely to be inappropriate to include local centres within the search area to be applied under the sequential approach for large scale developments.

3.16 The guidance places greater emphasis on the regeneration of town centres, particularly smaller centres and the need to define a network of centres, and where appropriate to plan for the decline of some centres. Local authorities are expected to set indicative upper limits on the scale of new floorspace appropriate in different types of centres.

The Sequential Approach

3.17 PPS6 sets out the sequential approach to site selection for new retail development (paragraph 2.44), namely that first preference should be existing centres where suitable sites or buildings for conversion are, or are likely to become available, taking account of an appropriate scale of development in relation to the role and function of the centre, followed by edge-of-centre locations, with preference given to sites that are or will be well-connected to the centre and only then out-of-centre sites, with preference given to sites which are or will be well served by a choice of means of transport and which are close to the centre and have a high likelihood of forming links with the centre.

LON\R11482-09 (FINAL).doc 9 3.18 Further to this LPA’s should, in consultation with stakeholders (including the development industry) and the community, identify an appropriate range of sites to allow for accommodation of the identified need. Paragraph 2.45 emphasises the need for flexibility and realism from both LPA’s and developers and operators in discussing the identification of sites,

‘LPA’s should be sensitive to the needs of the community and stakeholders, including developers and operators and identify sites that are, or are likely to become available for development during the development plan period and which allow for the accommodation of the identified need, including sites capable of accommodating a range of business models’.

3.19 The factors that should be taken into account in considering business models are scale, format, car park provision and the scope for disaggregation.

3.20 In selecting sites for allocation, the LPA should also consider the degree to which other considerations, including specific local circumstances, may be material to the choice of appropriate locations for development, and these include physical regeneration, employment, economic growth and social inclusion.

3.21 The guidance clearly states that local planning authorities should plan positively for growth by making provision for a range and choice of shopping and services. If a ‘need’ for new development is established, it will be necessary to identify opportunities to meet that need. PPS6 indicates that local authorities should allocate sufficient sites to meet anticipated demand for the next five years. PPS6 also suggests that an apparent lack of sites of the right size and in the right location should not be construed as an obstacle to site allocation and development to meet this need. Local planning authorities should consider the scope for effective site assembly using their compulsory purchase (CPO) powers, to ensure that suitable sites within or on the edge of centres are brought forward for development.

3.22 This suggests the onus is placed on the Council to identify sites to accommodate the 5-year demand for development. This study provides floorspace projections up to 2020. Therefore, it may not be appropriate for the Council to seek to identify opportunities to accommodate projections up to 2020 at this stage.

3.23 PPS6 also suggests that where growth cannot be accommodated in identified existing centres, local planning authorities should plan for the extension of the primary shopping area if there is a need for additional retail provision or, where appropriate, plan for the extension of the town centre to accommodate other main town centre

LON\R11482-09 (FINAL).doc 10 uses. Extension of the primary shopping area or town centre may also be appropriate where a need for large developments has been identified and this cannot be accommodated within the centre. Larger stores may deliver benefits for consumers and local planning authorities should seek to make provision for them in this context. In such cases, local planning authorities should seek to identify, designate and assemble larger sites adjoining the primary shopping area (i.e. in edge-of-centre locations).

Planning for a Sustainable Future White Paper (May 2007)

3.24 The White Paper, Planning for a Sustainable Future was published in May 2007 and sets out a wide ranging package of reforms to streamline the town and country planning system.

3.25 In relation to town centre planning policy the White Paper states in para 7.50 that:

“A crucially important aspect of creating places where people want to live and communities can flourish is to maintain and nurture the vitality of our town centres.”

3.26 The White Paper emphasises the need for local authorities to proactively manage the role and function of their town centres, including by extending the boundary where that makes sense, and to promote growth and development of their town centres by facilitating a wide range of shopping, leisure and local services to enhance consumer choice. To achieve this, local authorities need to have robust, evidence based plans and strategies that are up to date and which set out a clear and pro-active vision for town centres based on a sound understanding of both the need and demand for new facilities.

3.27 The White Paper goes on to state in para 7.52 that:

“Where development outside the town centre would not impact detrimentally on the town centre, and it is otherwise acceptable in planning terms, both plans and planning decisions should reflect this”.

3.28 In relation to the ‘needs test’, the paper considers that it can have the unintended effect of restricting competition and limiting consumer choice. To address this issue, two clear objectives have been identified, firstly to support current and prospective town centre investment which contributes to economic prosperity and to national social and environmental goals. Secondly, planning should promote competition and improve consumer choice avoiding the unintended effects of the current needs test.

LON\R11482-09 (FINAL).doc 11 3.29 It is therefore proposed to review and replace the current need and impact tests with a new test which has a strong focus on national town centre policy and promotes competition and improves consumer choice avoiding the unintended effects of the current needs test. Proposals for this were consulted on in late summer/early autumn 2007.

3.30 The Planning White Paper Consultation: Government Response to Consultation Replies (November 2007) outlines that most of the general responses to the proposals objected to the removal of the need test on the basis that it would weaken town centre policy. The Government response, however, reasserted that there is a need for a robust approach to assessing the impact of proposals on sites outside town centres, which is responsive to the needs of the market and also reflects particular local circumstances.

Proposed Changes to PPS6 (10th July 2008)

3.31 On 10 July 2008, the Department of Communities and Local Government published a Consultation Document on proposed changes to PPS6 Planning for Town Centres. The Consultation Paper proposes replacing the current ‘need’ and ‘impact’ tests set out in PPS6 with a new ‘impact test’.

3.32 The aim of the document is to address the unintended effects of the current guidance. The key Government objective to promote the vitality and viability of town centres remains, as does much of the Government’s guidance on Positive planning and the Plan-led approach.

3.33 However, other objectives which should be taken into account, or wider Government objectives that may be relevant include:

Promotion of competition between retailers; Raising the productivity growth rate of the UK economy; Encouraging investment in deprived areas; Building prosperous communities by improving economic performance; Helping to tackle climate change; and Consideration of terrorism as well as crime 3.34 The need for local authorities to consider quantitative and qualitative need remains. However, Councils are also expected to have regard to the strategic objectives set out in the Regional Economic Strategy and use relevant market information and economic data.

LON\R11482-09 (FINAL).doc 12 3.35 The importance of seeking a good mix of shops and services in a centre is also referred to, with the role of smaller shops specifically noted. Authorities are encouraged to seek to promote competitive town centre environments.

3.36 Suggested changes to Chapter 4 of PPS6 includes a list of key indicators that LPAs should collect and use to monitor the health of their town centres, including:

The proportion of vacant street level property and the length of time properties have been vacant; Land values and the length of time key sites have remained undeveloped; and Perception of crime and occurrence of crime including safety and security issues relating to the threat of terrorism. 3.37 The Proposed Changes to PPS6 are the subject of consultation until 3 October 2008.

Planning Policy Guidance Note 13: Transport (PPG 13, March 2001)

3.38 The key objectives, set out at paragraph 4 of PPG13 are to integrate planning and transport, in order to:

“promote more sustainable transport choices for both people and for moving freight;

promote accessibility to jobs, shopping, leisure facilities and services by public transport; and

reduce the need to travel, especially by car.”

3.39 The Guidance advises that planning policies should seek to promote the vitality and viability of existing town centres, which should be the preferred locations for new retail and leisure developments. When this development cannot be accommodated in or on the edge of existing centres, it may be appropriate to combine the proposal with existing out-of-centre developments.

The London Plan

3.40 The London Plan: Spatial Development Strategy has replaced strategic planning guidance for London (formerly RPG3). The London Plan was published in February 2004, and was alterations were consolidated in 2008. One of the strategic priorities for South West London (Policy 5E.1) is to: “further exploit the strength of the Metropolitan town centre and encourage sensitive restructuring of some town centres to reflect the changes in the office market and the need for a range of economic activities and housing.”

LON\R11482-09 (FINAL).doc 13 3.41 Policy 3D.1 relates to town centres stating that the Mayor and London Boroughs should: “enhance access to goods and services and strengthen the wider role of town centres, including UDP policies to:

Encourage retail, leisure, and other related uses in town centres, and discourage them outside the town centres;

Improve access to town centres by public transport, cycling and walking;

Enhance the quality for retail and other consumer service in town centres

Support a wide role for town centres as locations for leisure and cultural activities, as well as business and housing;

Require the location of appropriate health, education and other public and community serving in town centres;

Designate core areas primarily for shopping uses and secondary areas for shopping and other uses and set out policies for the appropriate management of both types of area;

Undertake regular town centre health checks; and

Support and encourage town centre management, partnerships and strategies including the introduction of Business Improvement District in appropriate locations.”

3.42 Policies 3D.2 and 3D.3 are consistent with advice set out in PPS6, regarding maintaining town centres and focusing development within centres. Policies 3D.4 and 3D.5 seek to promote and protect arts/culture and sports facilities.

3.43 The London Plan sets out a hierarchy/classification of centres across London, i.e. international centres (2), metropolitan centres (11), major centres (35) and district centres (146). Brixton and Streatham are classified as major centres. Clapham High Street, West Norwood, Tulse Hill, Stockwell, Camberwell (joint with Southwark), Norbury (joint with Croydon), and Crystal Palace (joint with Bromley and Croydon), are classified as district centres. Lower Marsh is classified as a frontage within the Central Activities Zone. The London Plan indicates that the broad classification of centres should be refined in the light of local circumstances through development plans.

3.44 Supporting the London Plan the Mayor has also published two documents relating to the future requirement for retail floorspace:

Comparison Goods Floorspace Need in London (October 2004); and

LON\R11482-09 (FINAL).doc 14 Convenience Goods Floorspace Need in London (June 2005).

3.45 These reports provide broad brush projections for retail floorspace requirements across London up to 2016 based on a number of scenarios relating to growth in turnover sales densities.

Sub-Regional Planning Framework

3.46 The Central London Sub-Regional Planning Framework (SRDF) was published in May 2006, covering the Boroughs of Camden, City of Westminster, Islington, Kensington & Chelsea, Lambeth, Southwark and Wandsworth. The document states in relation to retail developments (Paragraph 61):

“The scale of growth in population and consumer expenditure across London is generating substantial need for new retail space in the Central London sub-region. It is estimated that Central London’s resident-based consumer expenditure alone will increase by over 50% between 2001 and 2016, which is above the average increase for London as a whole. Over the same period resident-based comparison goods expenditure is expected to more than double from £4bn to £8bn. When commuter and tourist spend are factored in, comparison goods expenditure is projected to increase to over £10.5bn by 2016. Expenditure on convenience goods in the sub-region is also expected to increase but at a more modest rate of about 40% from £2.4bn to £3.4bn.”

3.47 The London Borough of Lambeth is identified as having the joint third highest level of need for comparison floorspace compared to the other Boroughs in the sub-region. One of the proposed action points (Proposed Actions 1D) is for the boroughs to undertake fine-grained distributions of need and capacity for new retail space. Table 1D.1 estimates that the London Borough of Lambeth needs between 15,000 to 24,000 sq m of comparison floorspace up to 2016, and between an additional 8,000 to 15,000 sq m of convenience floorspace over the same period. These estimates are based on a sales density of £4,000 sq m for comparison goods and £5,500 sq m for convenience goods. The convenience estimate excludes an allowance for the proposed retail scheme at Streatham High Road, which is estimated to include 3,362 sq m of convenience retail floorspace.

3.48 In relation to cultural and leisure uses Action 1E requests that Boroughs “seek to sustain and enhance Central London’s unique strategic leisure, cultural and tourism offer in line with London Plan policy…”. In Annex 4 of the SRDF per capita spending on leisure services in Lambeth Borough is predicted to rise from £2,101 in 2001 to

LON\R11482-09 (FINAL).doc 15 £2,428 in 2016. Vauxhall is named as a primary location for future Visitor Accommodation development with budget, four-star and lifestyle hotels likely. Southbank/North Lambeth is also named as a primary location for future Visitor Accommodation Development with four-star and five-star hotels likely. Brixton is named as a secondary location for future Visitor Accommodation Development.

3.49 The London-wide town centres, comparison floorspaces, leisure and tourism study is due to be published late Summer 2008.

Local Planning Context

3.50 The Lambeth Unitary Development Plan was adopted in August 2007. The hierarchy of shopping centres in the Borough is defined as follows:

Major Town Centres: Brixton and Streatham; District Centres: Clapham High Street, West Norwood/Tulse Hill, Stockwell, Waterloo, Norbury, Herne Hill, Lavender Hill, Camberwell Green, and Westow Hill/Crystal Palace; and Local Centres:

Kennington Road Loughborough Road (North) Elm Park Lambeth Walk Loughborough Road (South) Upper Tulse Hill Black Prince Road Landor Road Rosendale Road (North) Vauxhall Street Coldharbour Lane Rosendale Road (South) Kennington Lane Acre Lane Croxted Road Kennington Cross Ascot Parade Gipsy Road Kennington Park Road Abbeville Road Amesbury Avenue Clapham Road Balham Hill/Clapham South Norwood High Street (South) Brixton Road (North) Clarence Avenue Crown Lane Wilcox Road Cavendish Road Streatham High Road (Streatham Common) South Lambeth Road Streatham Place Streatham High Road (South) Camberwell New Road Brixton Hill/New Park Road Greyhound Lane Wandsworth Road Brixton Hill (North) Streatham Vale Brixton Road (South) Tulse Hill

3.51 Within the adopted plan Policy 4 relates to town centres and community regeneration. This policy states that:

a) Development should sustain and enhance the vitality and viability of the borough’s major and district town centres, appropriate to the scale, role and character of each centre and its catchment;

b) A pattern of town centre shopping in Lambeth, suited to modern retailing practice and consumer needs, and in sympathy with the economically and culturally diverse current pattern of small-unit retailing, will be retained and promoted;

LON\R11482-09 (FINAL).doc 16 c) Major and district town centres will be regenerated and sustained for a wide range of shopping, services, leisure, community, civic, arts, entertainment and other facilities, accessible and available to all sections of the community. In the core areas, active frontages should be A Class or D Class with 50% of original units to remain in Class A1 use and the loss of larger units of 250 sq. m or more, suitable for national multiple retailers, resisted unless it is demonstrated there is a lack of demand;

d) In local centres, edge of centre locations and isolated shops, units should be active frontages, A Class or D Class uses, unless it is demonstrated they are no longer viable through a lack of demand and would not result in any more than 2 in 5 consecutive units being of a non-active frontage use.

3.52 Policy 4 of the UDP proposes that the Council will use a sequential approach to assess the development of major retail uses, and other key town centre uses, which attract a lot of people. It sets an order of preference for the location of such development as follows:

i) Firstly sites in the core areas of Major town centres;

ii) Then sites in the edge of centre areas of Major town centres;

iii) Then sites in the core, or in the edge of centre areas of District town centres; and

iv) Then sites in or on the edge of Local centres with tube stations, then other locations where similar facilities should be grouped together and be accessible by a choice of means of transport, including having good or better public transport activity.

3.53 Policy 27 seeks to resist the loss of public houses where it would create a shortage of local public houses within a walking distance (400m). Policy 29 states evening economies, food and drink use and amusement centre uses, including, nightclubs, restaurants, takeaways, entertainment centres, bingo halls, live music venues and casinos will only be permitted where the proposal would not cause unacceptable noise or harm residential amenity and where there is not an over concentration of such uses. Policy 30 seeks to protect the provision of theatres, cinemas and arts and culture facilities within the Borough.

3.54 The UDP includes a number of policies which relate to specific town centres or relate to broader areas that may incorporate one or more centres and refer. Some of these specifically highlight retail and leisure as parts of the policy.

3.55 Brixton Town Centre is subject to several specific policies. Policy 59 highlights Brixton as a Major Town Centre, multicultural area, and as a centre for the arts and culture, small businesses and the black community. It states:

LON\R11482-09 (FINAL).doc 17 “…The growth of the centre with an increase in shopping provision to complement existing provision is also promoted. There is the scope for limited larger-scale retail development to bolster the diversity of retail provision expected in a town centre. This and all other development should however support the main Brixton town centre roles, including the large number of small, diverse, locally owned shops, market stalls and specialist businesses, and maintain and enhance its vibrancy, diversity and character, having regard to the character of its different parts:

To the north and south, open areas comprising broad streets and civic/open space;

The main high street, characterised by existing and former department stores and retail frontage occupied by major high street retailers, banks and other high street businesses;

To the east of the High Street is the Area of Small Shops and Markets (as defined on the proposals map), an area characterised by multi–cultural shops, narrow streets and indoor markets. Small shops, arcades, the street markets and market stalls are of intrinsic value to the town centre for which they are strongly supported and encouraged - they are protected from development that would harm this character. Conversion of railway arches essential for the servicing of the market is not permitted. Electric Avenue canopies will be restored as an element of broader environmental improvements to this part of the town centre.”

3.56 Policy 62 details a number of public realm improvements that will be encouraged in Brixton town centre including improvements for pedestrians and buses particularly on Brixton Road, Coldharbour Lane and Acre Lane. Policy 63 states that an improved and enlarged public open space will be created from Brixton Oval, Windrush Square and the closure of Effra Road.

3.57 Policy 64 relates to ‘Food and Drink Uses in Clapham High Street and Old Town’. It states that the growth of large food and drink (A3) uses will be controlled and, in addition to Policy 29, these uses will not be permitted where in the core of the town centre they replace an A1 unit that could still be viable, or where they introduce a full drinks licence into edge of town areas.

3.58 Policy 68 seeks to protect local shops in Kennington Cross Local Centre and enhance the small convenience and specialist shopping function of the centre.

3.59 Policy 72 supports the regeneration of Stockwell including the improvement of the district centre.

3.60 Streatham Town Centre is subject to Policy 73 which relates to the regeneration of Streatham Town Centre. It states in relation to retail in the centre that:

LON\R11482-09 (FINAL).doc 18 “…Several sites have the potential to offer an expansion of the retail offer in Streatham Town Centre. The Council will encourage any opportunity to create a comprehensive redevelopment on the eastern side of the centre, which is currently less active than the western side. Any development, however, should reinforce and not undermine the specialist role of the different parts of the centre, whilst maintaining a mix of shops and facilities throughout the centre.”

3.61 Policy 73 goes on to outline that the Streatham Hill (Northern Core) area is promoted as an enhanced retail area offering a range of retail formats including an evening economy and specialist shops. The Central Streatham (Southern Core) is highlighted as the core of the town centre with the main shops and requires a reduction in severance caused by the A23 and a focal retail centre. Policy 73 also outlines the southern edge around Streatham station should be promoted as a transport interchange and leisure area. The area includes Streatham Pool and the Destination Streatham leisure-based mixed use regeneration site.

Local Development Framework

3.62 Lambeth Borough Council has begun preparing its Local Development Framework (LDF) in line with the new provision of the Planning and Compulsory Purchase Act 2004. An updated Local Development Scheme (LDS) was approved by the Secretary of State and came into effect in February 2008, superseding the previous version of the LDS document. The Council’s Statement of Community Involvement (SCI) was adopted by the Council in April 2008. In April 2008 the Council published the Lambeth Core Strategy Issues and Options document for consultation. It is anticipated that the LDF will completely replace the existing UDP in 2011, although the Core Strategy is due to be adopted at the end of 2010. The Lambeth LDF will comprise the following:

Statement of Community Involvement; Core Strategy; Proposals Map; Site Allocations; Development Control Policies; and Annual Monitoring Reports.

3.63 The LDF may also contain Supplementary Planning Documents (SPDs) which explain the application of the policies outlined in the Development Plan Documents (DPDs). Lambeth has, or is intending to produce the following SPD's, which elaborate on the policies contained in the UDP:

Residential Extensions and Alterations; Housing Development and House Conversions;

LON\R11482-09 (FINAL).doc 19 Shop fronts and Signage; Safer Built Environments; S106 Planning Obligations; Sustainable Design and Construction; Vauxhall Area Guidance; Waterloo Area Guidance; West Norwood Development Brief; and Brixton Town Hall Quarter Development Brief.

LON\R11482-09 (FINAL).doc 20 4.0 THE SHOPPING HIERARCHY AND CATCHMENT AREA

The Shopping Hierarchy

4.1 Brixton and Streatham (including Streatham Hill) are the two major town centres within the London Borough of Lambeth. Below these two centres are nine district centres within the Borough, namely Clapham High Street, West Norwood (including Tulse Hill), Stockwell, Waterloo (including Lower Marsh & The Cut), Norbury, Herne Hill, Lavender Hill, Camberwell Green and Westow Hill/Crystal Palace. Albeit, five of the district centres are on the Borough boundary and shared with adjoining Boroughs.

4.2 The two major town centres in particular, are influenced by major shopping destinations in Central and South London and compete with similar sized centres in neighbouring boroughs including Clapham Junction, Peckham, Tooting and Wandsworth. Residents in the Borough have good access to surrounding centres by road and public transport.

4.3 Venuescore’s UK Shopping Index 2006 provides an index of retail centres on the basis of a weighted score for multiple retailers represented in each centre. Venuescore’s rank for centres in the Borough and other shopping centres in the sub- region are shown in Table 4.1.

4.4 Streatham is the highest ranked centre in the Borough (330th) followed by Brixton (387th). Waterloo is ranked 679th and Clapham High Street is ranked significantly lower at 1,173rd. There are several centres surrounding the Borough that are ranked above Streatham and Brixton. Oxford Street is at the top of the hierarchy and is ranked 11th while Croydon, Wimbledon, Putney, Clapham Junction, Tooting, Wandsworth and Peckham are all ranked higher than Streatham and Brixton. However, Streatham and Brixton are at a similar level in the hierarchy, when compared with Peckham, Wandsworth and Tooting.

4.5 Waterloo is ranked just below Balham, but above Southwark, Battersea, Camberwell and Elephant and Castle. Waterloo’s score includes national retailers located within the railway station and adjacent on Waterloo Road. Lower Marsh is included as part of Lambeth in the hierarchy, which is ranked much lower.

4.6 Clapham High Street is ranked below the above centres but above South Norwood, Wimbledon Village, Merton and Lambeth.

LON\R11482-09 (FINAL).doc 21 4.7 Other District Town Centres within the Borough are not included within the Venuescore Index because they are relatively small with limited or no multiple retailer provision.

Table 4.1 Venuescore Shopping Index (2006)

Venue Venuescore Index Rank Oxford Street 297 11 Kingston Upon Thames 264 16 Croydon 228 27 Wimbledon 151 101 Kings Road 147 107 Putney 107 196 Clapham Junction 92 232 Tooting 76 297 Wandsworth 72 315 Peckham 70 322 Streatham 68 330 Catford 62 377 Brixton 61 387 Mitcham 40 593 New Malden 38 633 Balham 37 650 Waterloo* 35 679 Southwark 32 737 Battersea** 31 737 Camberwell 30 791 Morden 28 850 New Malden – Shannon Corner Retail Park 26 906 Fulham Road 23 1,034 Parsons Green 21 1,127 Elephant & Castle 20 1,173 Clapham High St 20 1,173 South Norwood 18 1,290 Wandsworth Bridge Road, Fulham 17 1,357 Wimbledon Village 17 1,357 Merton 17 1,357 Clapham*** 15 1,528 London Road, Kingston 12 1,818 Colliers Wood/Merton 12 1,818 Lambeth**** 10 2,071 Kennington 10 2,071 Source: Venuescore (2006)

* Waterloo relates to multiple retailers within and immediately adjacent to Waterloo Station

** Battersea relates to multiple retailers within: Battersea Park Road; Battersea Bridge Road; Battersea High Street; Queenstown Road/Lavender Hill; and Wandsworth Road.

*** Clapham relates to multiple retailers within: Clapham Old Town; Clapham Northside; Clapham Common and Clapham South.

**** Lambeth relates to multiple retailers on: Albert embankment; Belvedere Road; Black Prince Road; Chicheley Street; Kennington Road; Lambeth Palace Road; Lambeth Road; Lambeth Walk; Lower Marsh and Westminster Bridge Road.

LON\R11482-09 (FINAL).doc 22 4.8 The catchment areas of the centres listed above overlap to large extent. The London Borough of Lambeth falls within the catchment area of centres outside the Borough, in particular the West End and centres within the London Boroughs of Southwark and Wandsworth.

4.9 The relative performance and importance of shopping centres can be demonstrated by commercial yields and Zone A rental levels achieved for retail property. Retail yields for the established centres in the sub-region are shown in Table 4.2 and a comparison of Zone A rental levels is shown in Table 4.3.

4.10 Commercial yields are a measure of property values, which enables the values of properties of different size, location and characteristic to be compared. The level of yield broadly represents the market’s evaluation of risk and return attached to the income stream of shop rents. Broadly speaking low yields indicate that a centre is considered to be attractive and, as a result, more likely to attract investment and rental growth than a centre with high yields.

Table 4.2: Retail Yields in the Lambeth and Surrounding Centres

Centre Yield % 2000 2001 2002 2003 2004 2005 2006 2007 London, West End 5.0 5.25 5.25 5.25 5.25 5.0 5.0 4.25 Bromley 5.25 5.5 5.5 6.0 6.0 6.0 6.0 5.75 Croydon 5.5 5.5 5.5 6.0 6.0 6.0 6.0 5.75 Putney 6.5 6.5 6.5 6.5 6.5 6.25 6.25 6.25 Wimbledon 7.0 7.0 7.0 7.0 7.0 6.5 6.5 6.25 Clapham Junction 7.25 7.25 7.25 7.25 7.25 7.5 7.25 7.0 Peckham 9.0 8.5 8.0 7.0 7.0 7.0 7.25 7.0 Walworth Road 10.0 9.5 8.5 8.0 8.0 8.0 8.0 7.0 Brixton 9.0 8.5 7.5 7.5 7.5 7.5 7.5 7.25 Streatham 10.0 9.75 9.0 8.5 7.5 7.5 7.5 7.5 Tooting 8.0 8.0 8.0 8.0 8.0 8.0 7.75 7.5 Balham 8.5 8.5 8.5 8.5 8.5 8.0 8.0 7.5 Morden 9.0 9.0 9.0 9.0 9.5 10.0 10.0 9.0 Source: Valuation Office (July 2007)

4.11 Retail yield data is only available for Brixton and Streatham. Retail yields in Brixton are currently 7.25% slightly lower (better) than in Streatham (7.5%). Yields within both town centres have fallen (improved) significantly since 2000, although yields in Brixton have experienced a relatively long period of stability from 2002 to 2006, while those in Streatham have fallen at a steadier pace. Yields within Brixton are slightly higher (worse) than in Clapham Junction, Peckham and Walworth Road but slightly

LON\R11482-09 (FINAL).doc 23 lower (better) than in Tooting and Balham. Yields in Streatham are the same as those in Tooting and Balham and are slightly lower (better) than yields in Morden.

4.12 Zone A retail rents are only available for Brixton and Streatham town centres. In 2007, Zone A retail rents in Brixton were £1,561 per sq m, much higher than in Streatham (£861 per sq m). Rental levels in Brixton in 2007 were slightly higher than in Clapham Junction and Lewisham and only slightly lower than in Wimbledon, while 2007 rental levels in Streatham are lower than those in Balham, Walworth Road, Tooting and Peckham.

Table 4.3: Retail Rents in the Lambeth and Surrounding Centres

Centre Annual Zone A Retail Rents £ per Sq M 1997 1998 1999 2000 2001 2002 2003 2004 2007 Oxford Street West 3,767 5,651 5,113 4,844 4,844 5,059 5,167 5,221 5,705 Oxford Street East 3,229 4,306 4,037 4,037 4,090 4,090 4,090 4,037 - Croydon 2,153 2,691 3,229 3,229 2,960 2,906 2,906 2,906 2,906 Bromley 1,399 1,453 1,722 2,153 1,884 2,260 2,260 2,368 2,475 Wimbledon 807 861 969 1,076 1,076 1,292 1,346 1,346 1,722 Brixton 484 484 700 807 807 1,023 1,130 1,238 1,561 Clapham Junction 583 646 807 1,076 1,184 1,292 1,453 1,453 1,507 Lewisham 1,076 1,076 1,076 1,076 1,130 1,238 1,292 1,346 1,399 Wandsworth 431 484 484 484 484 592 969 1,023 1,292 Putney 700 753 861 861 861 1,023 1,076 1,076 1,184 Balham 431 431 431 484 538 646 753 807 969 Walworth Road ---- 538 646 700 753 969 Tooting 431 484 538 538 592 592 700 753 969 Peckham 431 463 484 484 484 484 700 753 969 Streatham 377 431 538 538 592 592 700 753 861 Source: 1987-2004 figures - Colliers CRE 2004 In-Town Retail Rents, 2007 Figures – Colliers CRE 2007 Retail Rents.

4.13 In both centres rental levels have increased steadily since 1997, although they have increased by a larger extent in Brixton than in Streatham. Compared with other centres Zone A rents levels in Brixton appear to be relatively healthy.

4.14 Prime Zone A rents in Brixton are higher than in Clapham Junction, Peckham, Putney and Walworth Road, this is in contrast to centres’ yields where Brixton is ranked lower than Clapham Junction, Peckham, Putney and Walworth Road. This may suggest that property investors anticipate that Brixton will achieve less growth in retail rents in the future when compared with these other centres. Up to 2004, Clapham Junction and Lewisham both had higher rental levels than Brixton, but by 2007 Brixton had overtaken both centres, suggesting the demand for commercial premises is higher in Brixton than in Clapham Junction and Lewisham. Conversely, from 1999 to 2002 rental levels in Streatham were higher than those in Peckham, however by 2002,

LON\R11482-09 (FINAL).doc 24 rental levels in Peckham had overtaken those in Streatham suggesting that commercial premises in Peckham have become more attractive than those in Streatham.

Socio-Economic Characteristics within Lambeth

4.15 Shopping needs may vary considerably, often related to socio-economic characteristics. For example, residents without access to a car or those on low incomes will have different needs to those who are mobile by car or who enjoy higher income. Lower income groups without access to a car may be less able to travel to shopping facilities and may also be socially excluded from high priced shops, therefore, the availability of discount or value retail facilities may be important for these groups. The socio-economic characteristics of London Borough of Lambeth have been examined and compared with the Inner London and national averages.

4.16 The Department for Communities and Local Government’s Indices of Deprivation 2007 rank all local authorities in England (354 authorities) for seven separate indicators of deprivation, i.e. income; employment; health and disability; education skills and training; barriers to housing and services; crime and living environment. Overall the London Borough of Lambeth was ranked 19th out of the 354 authorities, i.e. there are 18 more deprived authorities and 335 less deprived authorities in terms of multiple deprivation. However, the Borough’s rank was better than a number of other London Boroughs. Hackney, Tower Hamlets, Newham, Islington and Haringey are all ranked below Lambeth. The London Borough of Lambeth has relatively high levels of deprivation compared with other Inner London Boroughs; it is the fourth lowest ranking (low ranking reflects high levels of deprivation) borough of the twelve Inner London Boroughs. However, this borough wide rank hides variations within different areas of the Borough, and pockets of deprivation exist.

4.17 Detailed deprivation scores and ranks are also provided for 32,482 Super Output Areas in England. There are 176 SOA in Lambeth Borough, of which 118 are within the worst quartile and none are in the best quartile in terms of the Index of Multiple Deprivation, which indicates there is some variation in deprivation within different parts of the Borough.

4.18 An analysis of the 2004 Indices of Multiple Deprivation at ward level based on individual Super Output Area scores within wards in London was published in the DMAG briefing (February 2005). The data provides a good indication of where the

LON\R11482-09 (FINAL).doc 25 areas of deprivation and affluence are located within the Borough, as shown in the graph below. The most deprived wards (i.e. with the lowest rank within London, based on average SOA rank 1 = most deprived 624 = least deprived) are Coldharbour, Tulse Hill and Vassall. The least deprived wards are Clapham Common, Streatham South, Thornton and Thurlow Park.

Rank of Deprivation within London by Ward 2004

300

250

200

150

100 Index of Multiple Deprivation Score 50

0

r 's ill u le 's 's ell rk ill all p H Hill Hill Hill rd a s o n e s khall Oval ce a e H rnda sy t' r in n ckw s to e ip La Pr o to ul Vas Bish ldharbo F G e S Thornton T Brix o Hern nigh L urlow P m Commonpham TownC K h a la St T C Streatham Hill StreathamStreatham South Wells Claph Ward

4.19 Car ownership in London Borough of Lambeth (49.1% of households) is very similar to the Inner London average (49.0%) but is considerably below the UK average (72.6%), as shown in Table 4.4. A slightly higher proportion of households have two or more cars in London Borough of Lambeth compared with the Inner London average, which may be an indication of higher levels of affluence and mobility. The low car ownership when compared with the UK average reflects the Borough’s good public transport links. Car ownership is generally lower across London. Car ownership is generally lower in major urban areas than in rural areas or small towns, and is necessarily an indication of levels of affluence.

LON\R11482-09 (FINAL).doc 26 Table 4.4: Car Ownership 2001

% Households 2001 Characteristic London Borough Inner London UK Average of Lambeth Average Car Ownership Two or more 10.2 9.7 28.8 One 38.9 39.3 43.8 None 50.9 50.6 27.4

Sources: 2001 Census of Population

4.20 The London Borough of Lambeth has a reasonably high proportion of economically active adults in employment as shown in Table 4.5, and the proportion is higher than the national and Inner London averages. The unemployment rate is slightly higher than the Inner London average, and considerably higher than the national average. The proportion of retired residents is comparable with the Inner London average, but lower than the national average, while the proportion of residents looking after home/family is lower than both the Inner London and national averages.

Table 4.5: Economic Activity 2001

Status % People aged 16-74

London Borough Inner London UK Average of Lambeth Average Employed 61.7 57.4 60.4 Unemployed 6.1 5.6 3.4 Looking after home/family 5.7 7.1 6.5 Students 9.9 11.4 7.3 Retired 7.2 7.8 13.4 Other inactive 9.4 10.7 9.0

Sources: 2001 Census of Population

4.21 The age structure in the London Borough of Lambeth is similar to the Inner London average, but varies slightly from the UK average. Lambeth has a higher proportion of adults aged 25 to 44 compared to the Inner London and UK averages. The proportion of adults aged 45 to 64 is slightly lower than the Inner London average, and significantly lower than the Greater London average, as shown in Table 4.6.

LON\R11482-09 (FINAL).doc 27 Table 4.6: Age Structure 2001

Status % of Population 2001

London Borough Inner London UK of Lambeth Average Average Children 0-14 18.2 18.4 18.9 Adults 15 to 24 13.8 14.3 12.3 Adults 25 to 44 42.8 39.5 29.2 Adults 45 to 64 16.0 17.5 23.8 Adults 65 to 74 5.1 5.5 8.4 Adults 75 + 4.2 4.7 7.5

Sources: 2001 Census of Population

4.22 The London Borough of Lambeth has a broadly similar ethnic mix when compared with the Inner London average, although Lambeth has a significantly higher proportion of Black/Black British Caribbean and Black/Black British African and a lower proportion of Other White and Asian/Asian British Indian and Bangladeshi than Inner London. Both Lambeth and Inner London have a higher proportion of ethnic minorities than the average for the UK, as shown in Table 4.7.

Table 4.7: Ethnic Groups 2001

Status % of Population 2001 London Inner London England Borough of Average Average Lambeth White British 49.6 50.5 87.0 White Irish 3.3 3.4 1.3 Other White 9.6 11.8 2.7

Mixed (White & Black Caribbean) 2.0 1.3 Mixed (White & Black African) 0.8 0.7 Mixed (White & Asian) 0.8 0.9 Other Mixed 1.2 1.1

Asian or Asian British (Indian) 2.0 3.1 2.1 Asian or Asian British (Pakistani) 1.0 1.6 1.4 Asian or Asian British (Bangladeshi) 0.8 4.6 0.6 Other Asian 0.8 1.3 0.5

Black/Black British (Caribbean) 12.1 6.9 1.1 Black/Black British (African) 11.6 8.3 1.0 Other Black/Black British 2.1 1.3 0.2

Chinese 1.2 1.4 0.5 Other Ethnic Group 1.2 2.0 0.4

Sources: 2001 Census of Population

4.23 This socio-economic analysis indicates that the profile of residents is broadly similar to the profile of residents in Inner London. However, Lambeth has a higher proportion

LON\R11482-09 (FINAL).doc 28 of economically active adults in employment than Inner London, but also has a higher proportion of unemployed. Compared with the national profile, the London Borough of Lambeth has a lower level of car ownership, a higher proportion of economically active adults in employment, a higher proportion of adults aged 25 – 44 and a higher proportion of ethnic minorities.

4.24 Local residents will generally want access to all forms of shopping, although more affluent households may be more selective and may be prepared to travel further for certain types of shopping.

4.25 The level of accessibility to shopping centres/stores, in terms of the convenience to the home or work, is an important consideration for customers. The distance (or time) customers are prepared to travel for each type of shopping will vary. For example, residents in the main towns might reasonably expect to have easy walking access to local shops (for daily top up purchases). Employees working within or near the town centres may also expect to find shopping facilities within easy walking distance to meet their lunchtime needs.

4.26 For bulk or main food shopping, residents should be able to visit a supermarket that provides a reasonable range of goods by car or public transport within the wider locality. Residents may be prepared to travel further for higher order comparison goods purchased on an occasional basis, such as Christmas gifts, fashion, furniture or electrical goods. For example, customers will be prepared to travel to larger centres for these occasional shopping trips.

4.27 The household survey results demonstrate that residents tend to visit a diverse selection of shopping centres and leisure destinations. A high proportion of residents in the study area regularly shop in Central London, Croydon, Brixton, Tooting and Streatham. These shopping patterns are likely to continue in the future.

The Designation of the Borough’s Network of Shopping Centres

4.28 PPS6 indicates that local planning authorities should adopt a positive and proactive approach to planning for the future of the centres within their areas, whether planning for growth, consolidation or decline. Local planning authorities are expected to set out a vision and strategy for the pattern and hierarchy of centres, including local centres, within their area. This strategy should set out how the role of different centres will contribute to the overall vision for their area.

LON\R11482-09 (FINAL).doc 29 4.29 The sequential approach indicates that town, district and local centres are the preferred location for the main town centre uses including retail and leisure development. Some forms of development may be more appropriate in smaller centres, if there are localised areas of deficiency. The key issues are the nature and scale of retail/leisure development proposed and the catchment area the development seeks to serve. Development should normally be consistent in terms of scale and nature with the character and role of the nearest centre. Therefore, development plan policies should provide clear advice in this respect.

4.30 PPS6 suggests that local authorities should adopt policies that enable town, district and local centres to meet the needs of residents in their area. The sequential approach indicates that the first preference for new developments should be within centres followed by edge-of-centre locations. Out of centre sites are last in the order of preference.

4.31 The current UDP identifies 11 Major Town and District Town centres. At the top of the hierarchy the plan defines Brixton and Streatham (including Streatham Hill) as ‘Major Town Centres’. Below these main centres the Local Plan identifies nine ‘District Town Centres’, Clapham High Street, West Norwood (inc Tulse Hill), Stockwell, Waterloo (inc. Lower Marsh & The Cut), Norbury, Herne Hill, Lavender Hill, Camberwell Green and Westow Hill/Crystal Palace. The last six District Town Centres are shared with adjoining boroughs. The transition of Vauxhall Cross to a district centre is also supported with development of and around Vauxhall Strategic Transport Hub.

4.32 There are also 41 Local Centres identified on the Adopted UDP 2007 Proposals Map.

4.33 Within the London Plan (published in February 2008), Streatham and Brixton are classified as ‘Major Centres’ and Clapham High Street, West Norwood, Stockwell, Tulse Hill, Camberwell (shared with Southwark) and Crystal Palace (shared with Croydon and Bromley) are classified as ‘District Centres’. Lower Marsh is identified as a CAZ frontage in the London Plan. Norbury is designated a ‘District Centre’ but solely within the London Borough of Croydon. The existing UDP designation for the eleven main centres in the Borough is similar but not entirely consistent with the London Plan. Herne Hill and Lavender Hill are not designated as District Centres in the London Plan and Lower Marsh is designated as a Central Activity Zone (CAZ) Frontage rather than a District Centre.

4.34 The London Plan suggests a ‘District Centre’ typically has less than 50,000 sq m of

LON\R11482-09 (FINAL).doc 30 retail floorspace. However, in our view the amount of retail floorspace is not the only consideration in determining whether a centre should be designated as a town or district centre.

4.35 Annex A of PPS6 provides guidance on the definition of centres and some clarification on the designation and role of centres. Table 1 of PPS6 describes the characteristics of different centres. It suggests that city centres are the highest level of centre and will often be a regional centre and will serve a wide catchment. Town centres are usually the second level of centres after city centres, and in many cases, they will be the principal centre or centres in a local authority’s area. In line with this, Lambeth has two Major Town Centres, Brixton and Streatham which act as the principle centres in Lambeth.

4.36 There is a wide variation in the scale and nature of the 156 district centres designated in the London Plan. Table 1 of PPS6 states that ‘In London ‘major’ and many of the ‘district’ centres identified in the Mayors Spatial Development Strategy typically perform the role of town centres.’

4.37 In terms of retail floorspace, the district centres are significantly smaller than the Major Centres in the Borough and do not have the same range of town centre uses as the Major Centres. Clapham High Street does have a large supermarket but does not have the same comparison retail provision as the two Major Centres. Lower Marsh is identified as part of the Waterloo (inc. Lower Marsh & The Cut) District Centre in the adopted UDP but is designated as a CAZ Frontage in the London Plan. The London Plan states that:

“…Redevelopment and enhancement of these will complement the other and services associated with the frontages, enhance consumer access and choice, build on existing retail strengths and maintain the competitive advantage and specialist offers of the Zone as a whole.”

4.38 We consider that no alterations should be made to the designation of the current Major and District Centres, as suggested in the London Plan.

4.39 Waterloo Opportunity Area Planning Framework was published in October 2007 and refers to significant proposals for the area between the river and Waterloo Station. The vision includes:

LON\R11482-09 (FINAL).doc 31 a new ‘City Square’ and interchange space for Waterloo to create a vastly improved public space around the station;

removal of general traffic from Waterloo Road and give priority to pedestrians, cyclists and public transport;

redevelopment and a redefined Waterloo Station to become a new centre for the area;

better use of the public realm to bring the different parts of Waterloo together and address pedestrian movement / connections;

support for the world class cultural quarter at the Riverside and use it as a motor for regeneration;

maximise development potential;

allow for incremental change;

preserve and enhance the key features of each of Waterloo’s character areas.

4.40 Part of these proposals include the Shell Centre development, which is expected to include up to 10,000 sq m of Class A1 retail space, and we understand this may also include a food store. If implemented the wider Planning Framework proposals are implemented then this may help to provide a new enhanced centre with better linkages to the existing Waterloo District Centre (Lower Marsh/The Cut) and therefore any proposals for this area will not affect the current designation of Waterloo District Centre.

4.41 Below district centres, PPS6 does not provide sub-divisions for local centres. However, the footnotes indicate that small parades of shops of purely neighbourhood significance are not regarded as centres for purposes of the policy statement. PPS6 states that local centres include a range of small shops of a local nature, serving a small catchment. Typically, local centres might include, amongst other shops, a small supermarket, a newsagent, a sub-post office and a pharmacy. Other facilities could include a hot-food takeaway and launderette.

4.42 The London Plan describes neighbourhood centres as providing services for local communities, but provides limited guidance on what may be considered to be appropriate within neighbourhood centres.

LON\R11482-09 (FINAL).doc 32 4.43 A key issue to be considered is to establish whether any of the designated local centres should be re-categorised as district centres or de-categorised, as they are small parades and should therefore not be regarded as a centre.

4.44 PPS6 suggests that district centres often contain at least one supermarket or superstore. None of the designated local centres have a food superstore or large supermarket (i.e. over 1,000 sq m net). Balham Hill/Clapham South Local Centre is adjacent to the Tesco Store in South Clapham (1,872 sq m net) but there is not the range of retail and service units within the centre sufficient to warrant re-designate as a District Centre. All other local centres are in our view too small to be designated as District Centres. The local centres in the Borough should not be reclassified as district centres, based on the current scale of commercial floorspace.

4.45 PPS6 makes a distinction between local centres and smaller parades, but does not give definitive guidance on how local authorities should categorise local centres/shopping parades within their areas. However, PPS6 suggests that the designation of local centres (i.e. anything below district centres) should be defined by local authorities based on local circumstances. There is no set methodology or approach that can be applied from elsewhere. Based on our experience many local authorities have two tiers of local centre, and usually very small parades or individual local shops are not identified as centres, and this approach is similar to that adopted in the Lambeth UDP.

4.46 An analysis of local centres is set out in Section 18 of this report. Local centres could be split into two tiers ‘Large Local Centres’ and ‘Small Local Centres’. Large Local Centres will generally have between 40 and 80 commercial units and will include a convenience store and a good range of retail and service uses. Small Local Centres will generally have less than 40 commercial units and be of purely local significance. Very small clusters of local shops and freestanding shops should not be designated as local centres. Some local centres extend into adjoining Boroughs, where this is the case it is necessary to looked at the centre as a whole, including uses in the other Borough (i.e. Southwark, Wandsworth and Croydon).

4.47 Table 4.8 identifies a possible classification of ‘Large Local Centres’ and ‘Small Local Centres’.

LON\R11482-09 (FINAL).doc 33 Table 4.8: Local Centre Designations

Large Local Centres No. of Units Wandsworth Road 77 Kennington Cross 70 Brixton Hill/New Park Road 70 Acre Lane 56 Brixton Road (North) 46 Balham Hill/Clapham South* 46 Streatham Common 43 Brixton Road (South) 41 Abbeville Road 41 South Lambeth Road 40 Small Local Centres Wilcox Road 37 Brixton Hill (North) 37 Greyhound Lane 35 Crown Lane* 34 Tulse Hill 33 Coldharbour Lane 27 Gipsy Road 27 Clapham Road 26 Kennington Lane 24 Landor Road 23 Croxted Road* 22 Streatham High Road (South) 22 Loughborough Road (North) 21 Norwood High Street (South) 21 Lambeth Walk 20 Kennington Park Road 20 Streatham Vale 18 Kennington Road 17 Vauxhall Street 17 Camberwell New Road 15 Ascot Parade 15 Rosendale Road (South) 15 Cavendish Road* 13 Clarence Avenue (also known as Poynders Parade) 11 Rosendale Road (North) 11 Loughborough Road (South) 10 Elm Park 9 Amesbury Avenue 9 Black Prince Road 8 Upper Tulse Hill 5 Streatham Place Demolished (To be rebuilt)

4.48 We understand that as part of the Clapham Park Estate redevelopment, Streatham Place and Clarence Avenue are to be rebuilt and that Streatham Place has already been demolished. A new Local Centre is also to be built on King’s Avenue. These centres will provide new and replacement retail units comprising shops, professional

LON\R11482-09 (FINAL).doc 34 services, a café and a public house. Due to the size of the retail floorspace proposed we consider all three centres should be designated as ‘Small Local Centres’.

Summary and Conclusions

4.49 The analysis of the shopping hierarchy and commercial property indicators demonstrate that Streatham and Brixton are the dominant centres in the London Borough of Lambeth. They are the main comparison shopping centres and primarily compete with other similar centres outside the Borough, i.e. Wandsworth, Balham, Tooting, Putney, Clapham Junction and Wimbledon.

4.50 These centres are supported by district centres and the Lower Marsh CAZ frontage as designated in the London Plan. Local Centres within the Borough should be split into two tiers as detailed in Table 4.8.

4.51 The socio-economic analysis indicates that the profile of residents is broadly similar to the profile of residents in Inner London. However, Lambeth has a higher proportion of economically active adults in employment than Inner London but also have a higher proportion of unemployed. Compared with the national profile, the London Borough of Lambeth has a lower level of car ownership, a higher proportion of economically active adults in employment, a higher proportion of adults aged 25 – 44 and a higher proportion of ethnic minorities.

LON\R11482-09 (FINAL).doc 35 5.0 HOUSEHOLD SURVEY

Survey Structure

5.1 NEMS Market Research carried out a telephone survey of 1,200 households across the Lambeth study area in March 2008. The survey results are shown in Appendix F and summarised in this section. The study area, shown in Appendix A, was split into ten sectors, or zones, based on postcode boundaries, as follows:

Zone 1: Clapham High Street Zone 2: Nine Elms Zone 3: Wandsworth East Zone 4: Wandsworth South East Zone 5: Waterloo Zone 6: Vauxhall Zone 7: Brixton Zone 8: Streatham Zone 9: West Norwood/Tulse Hill Zone 10: Upper Norwood 5.2 The study area includes all parts of Lambeth Borough, and also parts of adjacent boroughs where people may conceivably shop within the Borough. A list of the postcodes contained in each zone is shown in Appendix A. The zones were chosen based on postcode boundaries which best fit the likely primary catchment areas of the main centres in the Borough.

5.3 The number of interviews undertaken in each zone reflects the population in each respective zone in order to provide statistically reliable sub-samples. The main aims of the survey were to establish patterns for the following:

Main food and grocery shopping;

Top-up food and grocery shopping;

Non-food shopping, including: - clothing and footwear; - domestic electrical appliances; - other electrical goods (TV, Hi-Fi and computers); - furniture, soft furnishing or carpets; - DIY/garden items and hardware; - health, beauty and chemist goods; - other non-food items; Shopping at Brixton Market;

Internet Shopping; and Leisure activities, including:

LON\R11482-09 (FINAL).doc 36 - cinema; - theatre; - pub/bar; - restaurant; - nightclub; - bingo; - health club; and - ten-pin bowling.

Food and Grocery Shopping

Main Food Shopping

5.4 Large food stores were the main destination for respondents’ last main food shopping trip across the study area. Overall, the Tesco on Acre Lane in Brixton was the most popular shopping destination for the study area as a whole, though different zones recorded different responses as the most popular destination for their main food shopping trip:

Zone 1: Sainsbury’s on Clapham High Street (32%), Sainsbury’s in Nine Elms (23.4%) followed by Tesco, Acre Lane, Brixton (8.6%);

Zone 2: Asda at Lavender Hill, Clapham Junction (33.3%) followed by Sainsbury’s in Nine Elms (18.1%);

Zone 3: Sainsbury’s on Balham High Road (32.7%) followed by the Waitrose on Balham High Road (12.2%) and Asda, Lavender Hill, Clapham Junction (9.2%);

Zone 4: Sainsbury’s on Tooting High Street (26.1%) followed by Sainsbury’s on Balham High Road (16.7%);

Zone 5: Sainsbury’s in Nine Elms (8.5%) followed by Tesco, Kennington Lane, The Oval (6.4%);

Zone 6: Tesco, Kennington Lane, The Oval (35.6%) followed by Somerfield, Walworth Road (7.8%);

Zone 7: Tesco, Acre Lane, Brixton (29.5%) followed by Sainsbury’s, Dog Kennel Hill, East Dulwich (15.8%);

Zone 8: Tesco, Acre Lane, Brixton (15.4%) followed by Sainsbury’s, Streatham High Road (12%) and Sainsbury’s Local, Streatham High Road (7.2%);

Zone 9: Sainsbury’s, Dog Kennel Road, East Dulwich (19.4%) followed by Somerfield, Norwood Road, West Norwood (11.7%) and Sainsbury’s, Whitehorse Lane, South Norwood (8.7%); and

LON\R11482-09 (FINAL).doc 37 Zone 10: Sainsbury’s Local, Streatham High Road (16.5%) followed by Sainsbury’s, Westow St, Upper Norwood (14.3%) and Sainsbury’s, Whitehorse Lane, South Norwood (9.8%).

5.5 Overall, 3.3% of respondents chose to do their last main food shopping on the internet and have it delivered, which is greater than the average derived from similar NLP surveys across the Country (1.4%).

Mode of Travel for Main Food Shopping

5.6 In the whole study area 40.5% of respondents indicated that they travel by car to do their main food shopping, which is significantly lower than NLP’s average derived from similar surveys across the Country (71.0%). A higher proportion of households travelled by bus (20%) compared to the NLP averages derived from other surveys of 8.4% and also a higher proportion walked to their main food shopping destination (27.7%) compared to the NLP average of 11.5%. A small proportion travelled by bike (1.6%) however this is still higher than NLP’s average of 0.6%. A small proportion of respondents (1.4%) stated that they used the train/tube to travel to their last main food shopping destination.

Top-Up Food Shopping

5.7 Top-up food shopping trips are usually made in addition to main weekly (or less frequent) shopping trips. Over 81% of households across the catchment area indicated that they undertake small-scale or top-up shopping trips in addition to their main food shopping trips. The overall results showed that a high proportion of the respondents’ last top-up shopping trip was undertaken in local shops (30%).

Non-Food Shopping

5.8 Households were asked in which location they buy most of their household’s non-food shopping. For the study area as a whole, Central London was the most popular destination, with 21.7% of all respondents shopping there, followed by Croydon (12.9%) and Brixton (9.7%). Despite the preference of Central London overall, it was only the most popular destination for non-food shopping in five zones once the results are broken down:

Zone 1: Central London (31.3%); Zone 2: Central London (19.4%) & Clapham Junction (19.4%); Zone 3: Central London (27.6%);

LON\R11482-09 (FINAL).doc 38 Zone 4: Tooting (29.0%); Zone 5: Central London (36.2%) Zone 6: Central London (38.9%); Zone 7: Brixton (25.7%); Zone 8: Streatham (17.3%); Zone 9: Croydon (29.1%); and Zone 10: Croydon (50.4%).

5.9 Overall, 4.3% of respondents buy most of their non-food shopping on the internet or have it delivered. Based on our experience this is broadly similar to the results of other household surveys undertaken across the country.

Mode of Travel for Non-Food Shopping

5.10 The predominant modes of travel for non-food shopping were the car and bus with 24.8% of respondents indicating they use the car (both driver and passenger) and 33.8% indicating that they use the bus to travel to their non-food shopping destination. The third most popular mode of transport for travelling to non-food shopping destinations was walking (15.1%) followed by the tube (10.4%).

Non Food Shopping Destinations

5.11 Households were also asked where they normally go to shop for different types of non-food goods.

5.12 The most popular destination for buying clothes and footwear overall was Central London (29.7%) followed by Croydon (1.4%). In Zone 1-3 and 5-8 Central London was the most popular destination. In Zone 4, the same proportion (21.7%) last bought clothes and footwear from Tooting as did from Central London. In Zones 9 and 10, Croydon was the most popular destination for buying clothes and footwear, 30.1% and 50.4% respectively.

5.13 In terms of domestic electrical appliances such as fridges and kitchen items, overall Central London was the most popular destination (15.3%) followed by the internet/delivered with 13.6% of all respondents. Central London accounted for the majority of households in Zones 1, 5, 6, 7 and 8. The internet accounted for the majority of respondents in Zones 2, 3, and 4. In Zone 9 and 10 Croydon was the most popular destination, 16.5% and 24.8% respectively.

LON\R11482-09 (FINAL).doc 39 5.14 Similarly to domestic electrical appliances overall the internet/delivered and Central London were the main locations respondents last bought other kinds of electrical goods, such as TVs, Hi-Fi and computers, with 16.8% of all respondents using the internet/delivered and 16.4% going to Central London. The internet was the most popular location for purchasing these goods in three of the ten zones (Zones 3, 4 and 8). In Zone 1, most respondents (19.5%) bought their other domestic electrical goods from Central London whilst in Zone 2 the same proportion of respondents (16.7%) last bought their other domestic electrical goods from Central London and the internet/delivered. In Zones 5, 6 and 7, the highest proportion of respondents last used Central London to buy their other electrical goods, 27.7%, 30% and 22.4% respectively. In Zone 9, the same proportion of respondents (13.6%) last shopped in Croydon as on the internet/delivered for their other electrical goods. In Zone 10 the highest proportion of respondents last purchased other electrical goods in Croydon (30.1%).

5.15 Overall, the highest proportion of respondents last bought furniture, soft furnishings and floor coverings in Croydon (16.8%) followed by Central London (13.1%). In Zones 4, 8, 9 and 10 Croydon was the most popular last destination whilst in Zones 1, 2, 3, 5, 6 and 7 Central London was the most popular last destination for purchasing furniture, soft furnishings and floor coverings. Other popular destinations included Wandsworth in Zone 2, Brixton in Zone 7 and Brixton and Streatham in Zone 8.

5.16 Overall for DIY, hardware and garden items the most popular destination respondents last shopped at was Wandsworth (10.6%). This was followed by the B&Q in West Norwood and the Homebase in Streatham Vale. As well as being the most popular destination overall, Wandsworth was also the most popular destination within Zone 1 (18.8%), Zone 2 (27.8%), Zone 3 (29.6%) and Zone 4 (18.8%). In Zone 5, Elephant & Castle was the most popular last main destination (12.8%) and in Zone 6, Central London was the most popular last destination (15.6%). In Zone 7, Brixton was the most popular last destination (10.9%). In Zones 8 and 10 the Homebase on Streatham Vale was the most popular last destination for DIY, hardware and garden items, 14.4% and 17.3% respectively. In Zone 9 the B&Q in West Norwood was the most popular last destination with 36.9%.

5.17 In terms of chemist, health and beauty items, destinations varied with a high proportion of respondents last visiting the main centre within their zone. In Zone 1, Clapham High Street was the most popular last destination (27.3%). In Zone 2,

LON\R11482-09 (FINAL).doc 40 Clapham Junction was the most popular last destination (30.6%) and Balham was the most popular last destination in Zone 3 (48%). In Zone 4, Tooting was the most popular last destination (45.7%) and in Zone 5 it was Waterloo (including The Cut and Lower Marsh) (27.7%). In Zone 6, Central London was the most popular last destination to buy chemist, health and beauty items (18.9%) and in Zone 7, it was Brixton (41.0%). In Zone 8, Streatham was the most popular last destination (36.5%) and in Zone 9, West Norwood was the most popular last destination (28.2%). Croydon was the most popular last destination for purchasing chemist, health and beauty items in Zone 10 (17.3%).

5.18 For Books, CD’s toys and gifts overall the most popular last destinations were the internet/delivered and Central London. In Zone 3, 4, 7 and 8 the internet was the most popular last destination for purchasing books, CD’s, toys and gifts. In Zone 1, 5 and 6 Central London was the most popular last destination for purchasing books, CD’s, toys and gifts. In Zone 2 the same proportion of respondents indicated that their last book, CD, toy or gift purchase was from the internet/delivered and Central London (16.7%). In Zone 9 a similar proportion of respondents noted Croydon, internet/delivered and Central London, as their last destinations for purchasing books, CD’s, toys and gifts (14.6%, 13.6% and 12.6% respectively).

5.19 Table 5.1 shows the shopping destination with the highest proportion of respondents for each comparison good in each zone. This indicates broadly where people prefer to shop for each type of good and allows comparison between each zone. In Zone 1, people prefer to shop in Central London for all goods apart from DIY and hardware goods. In Zone 2 the most popular destinations varied with Central London the main destination for respondents shopping for clothing and footwear and furnishings, Wandsworth the most popular destination for DIY and hardware and Clapham Junction the preferred destination for health and beauty products. The internet/delivered was the preference for purchasing domestic appliances in Zone 2 and the internet/delivered and Central London were both popular destinations for electrical goods and books/CD’s/toys and gifts. In Zones 3 and 4 the preferred location for purchasing domestic appliances, electrical goods and books/CD’s/toys/gifts was the internet/delivered and the preferred location for purchasing DIY and hardware goods was Wandsworth. Central London was the most popular destination for clothing and footwear along with Tooting in Zone 4.

5.20 In Zone 5 Central London was the preferred destination for all goods apart from health and beauty products where Waterloo was the preferred location and DIY and

LON\R11482-09 (FINAL).doc 41 hardware where Elephant & Castle was the preferred destination. For Zone 6, Central London was the preferred shopping destination for all types of comparison goods. In Zone 7, Brixton was the preferred destination for the purchase of health and beauty and DIY and hardware goods with the main destination for all other types of comparison goods being Central London.

5.21 Zones 8 to 10 are towards the south of the Borough and therefore a higher proportion of people travel to Croydon for comparison goods. For all three zones Croydon was the most popular location for furnishings. In Zones 9 and 10 Croydon was also the most popular destination for clothing & footwear, domestic appliances, electrical goods and books/CD’s/toys and gifts. In Zone 8 Central London was the preferred destination or purchasing clothing & footwear, domestic appliances and electrical goods.

LON\R11482-09 (FINAL).doc 42 Table 5.1: Destinations with High Proportions of Respondents

Zone 4 Zone 1 Clapham Zone 2 Zone 3 Zone 5 Comparison Good Wandsworth High St Nine Elms Wandsworth East Waterloo South East Central London/ Clothing & Footwear Central London Central London Central London Central London Tooting Domestic Appliances Central London Internet/Delivered Internet/Delivered Internet/Delivered Central London

Central London/ Electrical Goods Central London Internet/Delivered Internet/Delivered Central London Internet/Delivered

Furnishings Central London Central London Central London Croydon Central London DIY & Hardware Wandsworth Wandsworth Wandsworth Wandsworth Elephant & Castle Waterloo (The Cut Health & Beauty Clapham High St Clapham Junction Balham Tooting & Lower Marsh) Central London/ Books/CDs/Toys/Gifts Central London Internet/Delivered Internet/Delivered Central London Internet/Delivered Zone 9 Zone 6 Zone 7 Zone 8 Zone 10 Comparison Good West Norwood Vauxhall Brixton Streatham Upper Norwood /Tulse Hill Clothing & Footwear Central London Central London Central London Croydon Croydon Domestic Appliances Central London Central London Central London Croydon Croydon Croydon/Internet/ Electrical Goods Central London Central London Central London Croydon Delivered Furnishings Central London Central London Croydon Croydon Croydon Homebase, B&Q, West Homebase, DIY & Hardware Central London Brixton Streatham Vale Norwood Streatham Vale Health & Beauty Central London Brixton Streatham West Norwood Croydon Books/CDs/Toys/Gifts Central London Internet/Delivered Internet/Delivered Croydon Croydon

Internet Shopping

5.22 In addition to those respondents who stated they last bought their main shopping or a specific comparison good on the internet, all respondents were asked what items, if any, they regularly bought on the internet. Overall 46.1% of the respondents stated they did not regularly buy anything on the internet.

5.23 Of all the respondents, the most popular category of goods people regularly bought on the internet were books, CDs and toys with 31.8% of all respondents. This was followed in popularity by electrical, TV, hi-fi and computer items (12.7%) and clothes and footwear (9.8%). Overall 7% of respondents regularly did their grocery shopping online and 5.1% of respondents bought their domestic electrical appliances on the internet. Other items that respondents regularly shopped for online include travel tickets/holidays, health/beauty/chemist items, furniture and soft furnishings, and DIY/hardware items (all between 1.5%-4% of respondents).

LON\R11482-09 (FINAL).doc 43 Improvements to Town Centres

5.24 All respondents were asked what is their nearest centre in the Borough and what if anything, would make them shop more often at that centre.

5.25 For Brixton over 63% of respondents stated that ‘nothing’ would make them visit the town centre more often. A notable proportion, 7.4%, stated they would shop more often in Brixton if there was a better choice of shops in general, whilst 3.7% stated improved security would attract them to the town centre.

5.26 For Camberwell Green most respondents suggested nothing would make them shop in the town centre more often (65.3%). However, top of the list of measures that would attract people to Camberwell Green was a better choice of shops in general (18.9% of respondents) followed by better choice of clothing shops (6.3%) and more food supermarkets (6.3%).

5.27 For Clapham High Street, again the vast majority of respondents (58.7%) of respondents stated that nothing would entice them to the town centre more often. The main improvements cited that would make people shop in the centre more often included better choice of shops in general (17.5%) and better choice of clothes shops (7.3%).

5.28 For Herne Hill, 42.2% of respondents stated that regardless of any improvements they would not shop more often in Herne Hill. A notable proportion stated that better choice of shops in general would make them shop more often (28.9%) followed by more car parking (11.1%).

5.29 For Lavender Hill, as with all the other centres, the majority of respondents (60.7%) stated that nothing would make them shop more often in the centre. Again, similar to responses for the other centres, improvements in the choice of shops in general (17.9%), more car parking (6.0%) and a better choice of clothing shops (6.0%) are all measures that people suggested would make them shop in Lavender Hill more often.

5.30 For Norbury, 67.3% stated that there was nothing that would make them shop at the centre more often. Of all respondents that did suggest improvements, 18.4% stated better choice of shops in general and 14.3% suggested better choice of clothing shops would make them shop more often in Norbury.

5.31 69% of respondents who stated that Stockwell was their nearest centre in the Borough indicated that there was nothing that would make them shop in Stockwell

LON\R11482-09 (FINAL).doc 44 more often. Improvements suggested included better choice of shops in general (22.4%) and more food supermarkets (6.9%).

5.32 For Streatham, again the vast majority of respondents stated that nothing would make them visit the centre more often (58.4%). The list of measures that would attract people to Streatham included better choice of shops in general (20.5%) and more car parking (7.8%).

5.33 For Waterloo (including The Cut and Lower Marsh) 60.9% of respondents indicated that there was nothing that would make them visit the centre more often. Improvements suggested included better choice of shops in general (15.9%) and more food supermarkets (7.2%).

5.34 For West Norwood (including Tulse Hill) 52.8% stated that there were no improvements which would make them visit the centre more often. Of all respondents those that did suggest improvements suggested better choice of shops in general (19.5%) followed by more food supermarkets (8.9%).

Brixton Market

5.35 Respondents were asked if they visit Brixton market. Out of the 1200 households surveyed, 425 visit Brixton market. Of those respondents who do visit Brixton market, 35.7% visit the market once a week or more and 34.8% visit the market less than once a month.

5.36 All Respondents were asked what if anything would make them visit the Brixton market more often. Of the 1,200 respondents, nearly three quarters stated that there was nothing that would make them visit the market more often. Of those respondents who suggested improvements, 4.3% suggested that improved security would make them shop at the market more often. Following this 2.8% stated better maintenance/cleanliness, 2.6% stated a better range of stalls and 2.2% stated improved/cheaper car parking.

Leisure Activities

Cinemas

5.37 Respondents were asked if they went to the cinema and if so which cinema they last visited. 57.8% of respondents indicated they visit the cinema, which was the second most popular leisure activity. This is higher than NLP’s average derived from similar

LON\R11482-09 (FINAL).doc 45 surveys across the Country (49.6%). The main cinema destination which accounts for 18.0% of respondents was the Odeon on Streatham High Road. A notable proportion of respondents visit cinemas in Central London (17.0%), whilst the Ritzy Cinema in Brixton (14.8%), the Clapham Picturehouse in Clapham High Street (12.7%) and Cineworld in Wandsworth town (10.4%) are also relatively popular.

Theatre

5.38 In the study area, 50.8% of respondents indicated they visit theatres, compared with NLP’s average for other surveys of only 42%. When asked where they visit the Theatre, Central London and the West End were the most popular locations, accounting for over 69% of the respondents in the catchment area. A notable proportion of respondents last visited the theatre at The National on the Southbank (6.1%) whilst 5.4% visited The Old Vic theatre on The Cut and 3.6% visited a theatre in Wimbledon. Within the Borough only 0.5% went to the Young Vic on The Cut and even fewer respondents went to The Landor Theatre on Landor Road (0.3%) and the Oval House Theatre at Kennington Oval (0.2%).

Pubs/Bars

5.39 The household survey asked respondents if and where they or their family last visited a pub/bar. 46.7% of respondents indicated that they visit pubs/bars, which is slightly lower than the NLP’s average from other surveys (48.1%). The main destinations for respondents who visit pubs and bars varies across the zones:

Zone 1 - Clapham High Street (both 29.8%) Zone 2 - Battersea (28.6%) Zone 3 - Balham (31.6%) Zone 4 -Tooting (27.5%) Zone 5 - Central London (45.0%) Zone 6 - Central London (31.9%) Zone 7 - Central London (18.9%) Zone 8 - Streatham (21.3%) Zone 9 - Dulwich Village (23.1%) Zone 10 - Central London (17.5%) 5.40 Of all the respondents who visit pubs/bars as a whole Central London attracted 19.1% of respondents and Balham attracted 8.2%. Within the Borough, Clapham High Street and Brixton were the most popular bar/pub venues with 7.3% and 6.1% of respondents respectively.

LON\R11482-09 (FINAL).doc 46 Restaurants

5.41 Over 73% of respondents indicated they visit restaurants, which was the most popular leisure activity, and is higher than NLP’s average for other surveys (67.5%). Again there was significant variation in where respondents visited restaurants:

Zone 1 - Clapham High Street (both 31.6%) Zone 2 - Central London (22.2%) Zone 3 -Balham (26.7%) Zone 4 - Tooting (19.4%) Zone 5 - Central London (34.2%) Zone 6 - Central London (41.3%) Zone 7 - Central London (21.4%) Zone 8 - Streatham (31.9%) Zone 9 - Dulwich Village (20.0%) Zone 10 - Crystal Palace (15.5%)

5.42 Of all the respondents who visit pubs/bars, Central London attracted 18.6% of respondents. Within the Borough Clapham High Street and Streatham were the most popular restaurant venues with 8.3% and 7.5% of respondents respectively.

Nightclubs / Live Music

5.43 Only 16.3% of respondents indicated that they had visited nightclub/live music venues, and this activity is the second least popular leisure activity after ‘bingo’, therefore, the sample for nightclub visitors within each zone is very small. However, NLP’s average derived from other similar surveys suggests a lower participation rate of 10.1%. The main nightclub destination for respondents in the study area as a whole is Central London (42.6%) with Brixton the second most popular (11.8%) followed by Clapham High Street (6.7%).

Bingo

5.44 Bingo proved the least popular leisure activity with only 5.1% of respondents indicating that they undertake this activity, and this is comparable to NLP’s average participation rate of 5.0% as derived from other similar surveys. The sample for bingo visitors within each zone is again very small. Elephant & Castle was the most popular place to play bingo (14.8%) followed by Rival Bingo on Streatham Hill (13.1%) and Gala Bingo, Mitcham Road, Tooting (9.8%).

LON\R11482-09 (FINAL).doc 47 Health and Fitness Clubs

5.45 Over 31% of respondents indicated their household visit health clubs/gyms, which is slightly higher than the NLP average participation rate from other surveys (25.5%). Respondents used a wide range of gyms across the study area with some using gyms in the adjoining areas. The main gym/health club destinations for respondents in the study area as a whole are Balham (9.6%) and Central London (9.6%). Within the London Borough of Lambeth the most popular gyms destinations are, Streatham (9.1%) which includes 4.3% who use the Virgin Active on Ockley Road, Clapham High Street (8.0%) and Brixton (7.4%).

Tenpin Bowling

5.46 Overall 11.8% of respondents indicated their household visit tenpin bowling facilities, which is significantly lower than the NLP average for other surveys (17.8%). The main tenpin bowling destinations are Streatham (17.7%), Croydon (16.3%) and Elephant & Castle (14.2%).

Key Messages from the Household Survey Results

5.47 Key findings of the household survey are summarised below:

Large food stores are the primary destinations for main food shopping and the preferred location of these food stores varies significantly throughout the study area.

Over 81% of respondents indicated that they undertook small scale shopping or top-up shopping trips in addition to their main food shopping trips with local shops being the preferred location.

A relatively low proportion of respondents use the car as their main mode of travel for their food and non-food shopping, when compared with NLP’s national average derived from other surveys. A far higher proportion of respondents use the bus or walk.

Many respondents use Central London or the internet for comparison shopping, with the exception of DIY, hardware and garden items where the majority of respondents used the large DIY stores in Wandsworth and health and beauty items where respondents were more likely to use their nearest main centre.

Nearly half of the respondents regularly use the internet to shop for goods with the most common goods purchased books, CDs, toys and gift items and electrical, TV, hi-fi and computer items. 7% of respondents regularly use the internet to shop for their groceries.

For each centre a large proportion of respondents did not identify any potential improvements that would make them shop more often in that centre. Where a

LON\R11482-09 (FINAL).doc 48 suggestion was made the common theme across all centres was improving the choice of shops in general. The other most commonly cited improvements were more food supermarkets, more car parking and better clothes shops.

Out of the 1200 households surveyed, 425 visit Brixton market. Of those respondents who do visit Brixton market, 35.7% visit the market once a week or more and 34.8% visit the market less than once a month. Of those respondents who suggested improvements, 4.3% suggested that improved security would make them shop at the market more often. Following this 2.8% stated better maintenance/cleanliness, 2.6% stated a better range of stalls and 2.2% stated improved/cheaper car parking.

The household survey demonstrates that for several types of leisure activity the majority of respondents travel outside the Borough. Popular destinations outside the Borough for leisure activities include Central London, Elephant & Castle, Balham and Wandsworth. The Odeon on Streatham High Road is popular for cinema-goers and the most popular locations for pubs/bars and restaurants vary by zone but include a significant proportion of respondents going to destinations within the Borough particularly Clapham High Street, Brixton and Streatham.

LON\R11482-09 (FINAL).doc 49 6.0 BUSINESS OCCUPIER PERCEPTIONS

Introduction

6.1 A business occupier postal survey was undertaken in April 2008. One hundred businesses in each of the eleven major and district centres were sent a survey. 144 businesses responded out of the 1,100 sent, representing a response rate of 13.1%. This was broken down by centre as follows:

Brixton – 11 respondents Streatham – 14 respondents Clapham High Street – 13 respondents West Norwood – 7 respondents Stockwell – 8 respondents Waterloo – 23 respondents Norbury – 12 respondents Herne Hill – 16 respondents Lavender Hill – 16 respondents Camberwell Green – 10 respondents Westow Hill, Crystal Palace – 14 respondents

6.2 The occupiers were asked to give their views on:

current and future trading performance;

future plans to improve or rationalise their premise;

the main strengths and weaknesses of their town centre;

how their town centre could be improved; and

the future management of the town centre.

6.3 A copy of the business occupier survey results can be found in Appendix H.

Length of Trading in Current Location

6.4 Table 6.1 shows the length of trading for the businesses surveyed in the Borough. The majority of businesses in the Borough have been trading in Lambeth for over ten years (totalling 63.2%) indicating that there are a significant proportion of well established businesses in the borough.

LON\R11482-09 (FINAL).doc 50 Table 6.1: Length of Trading in Town Centre

Length No. of Respondents % of Respondents <1 yr 0 0.0 1-2 yrs 7 4.9 3-5 yrs 20 13.9 6-10 yrs 25 17.4 >10 yrs 91 63.2 Don’t know/No Answer 1 0.6 TOTAL 144 100 Source: NEMS Business Occupier Survey April 2008

Property Tenure and Ownership

6.5 The tenure of respondents’ business properties for the borough is summarised in Table 6.2. In general the majority of occupiers in the borough are leaseholders with 59% of respondents leasing their business premises. 36.1% of respondents owned their business premises.

Table 6.2: Tenure

Tenure No. of Respondents % of Respondents Leased 85 59.0 Owner occupied 52 36.1 Don’t Know No Answer 7 4.9 TOTAL 144 100 Source: NEMS Business Occupier Survey April 2008

Future Property Requirements

6.6 Table 6.3 shows businesses’ plans to change premises. The majority of occupiers in all the centres appeared to be content with their existing premises, with between 50% and 92.9% across the centres having no plans to change. These results suggest that most occupiers are committed to remain in the centres. A number of businesses in certain centres, including Streatham (42.9%), Stockwell (37.5%) and Brixton (36.4%) were looking to improve their existing properties to meet their requirements. Significantly, Camberwell Green was the only centre where the proportion of businesses looking to close or relocate outside of the town was higher than the proportion looking to satisfy their future requirements through either improvement to their property or relocation within the town.

LON\R11482-09 (FINAL).doc 51 Table 6.3: Plans to Change Business Premises

% of Respondents in Each Centre Westow Plans Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Hill/ Crystal High Street Norwood Hill Green Palace No Plans 54.5 50.0 69.2 85.7 62.5 60.9 75.0 75.0 75.0 70.0 92.9 Re-fit/Extend/Improve 36.4 42.9 23.1 14.3 37.5 17.4 16.7 18.8 12.5 10.0 7.1 Relocate within town 0.0 0.0 0.0 0.0 0.0 13.0 8.3 6.3 0.0 0.0 0.0 Close / Relocate out of town 9.1 7.1 7.7 0.0 0.0 8.7 0.0 0.0 6.3 20.0 0.0 Other 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.3 0.0 0.0 TOTAL 100 100 100 100 100 100 100 100 100 100 100 Source: NEMS Business Occupier Survey April 2008

Table 6.4: Current Trading Performance

Number of Respondents in Each Centre Westow Hill/ Performance Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Crystal High Street Norwood Hill Green Palace Very Good (4) 00301212112 Good (3) 56534646212 Satisfactory (2) 4 3 4 3 2 10 5 3 8 5 5 Poor (1) 25111324535 Don’t Know/Refused 00000201000 Average Score (1-4) 2.27 2.07 2.77 2.29 2.63 2.33 2.33 2.40 1.94 2.00 2.07 Source: NEMS Business Occupier Survey April 2008 (Average score based on 4 for very good, 3 for good, 2 for satisfactory, 1 for poor)

LON\R11482-09 (FINAL).doc 52 Trading Performance

6.7 Businesses were asked to describe their current trading performance as shown in Table 6.4. A scoring system of 1 point for ‘poor’ trading, 2 points for ‘satisfactory’ trading 3 points for ‘good’ trading and 4 points for and ‘very good’ trading is used to calculate an average. The strongest trading centre appears to be Clapham High Street with an average of 2.77 translating to an average closer to ‘good’ than ‘satisfactory’. Other centres with a relatively strong trading performance include Stockwell (2.63) and Herne Hill (2.40). In general the majority of businesses rated their trading performance as either ‘satisfactory’ or ‘good’. However, in Lavender Hill, Camberwell Green and Westow Hill/Crystal Palace significant proportions of the businesses rated their current trading as ‘poor’ with those centre receiving averages of 1.94, 2.00 and 2.07 respectively (i.e. around ‘satisfactory’).

6.8 Businesses were also asked whether they think their last two years trading performance has improved, stayed the same or declined, as shown in table 6.5. A scoring system based on 3 points for improving, 2 points for staying the same and 1 point for declining is used to calculate an average. The results were relatively balanced for some centres such as Brixton, Streatham, Clapham High Street and Waterloo with all scoring an average that translated to their performance staying the same. The centres where the averages suggest overall improved trading conditions in the last two years were Stockwell, Norbury and Herne Hill. Camberwell Green and Lavender Hill were the centres with most negative outlook on the last two years trading performance averaging 1.56 and 1.69 respectively.

6.9 Opinions on expected future trading performance are summarised in Table 6.6. In general respondents believed that trading would either improve or stay the same. Businesses were most optimistic in Stockwell, Herne Hill and Camberwell Green. Businesses in Waterloo were the only respondents with an overall negative outlook on future trading performance.

LON\R11482-09 (FINAL).doc 53 Table 6.5: Last 2 Years Performance

Number of Respondents in Each Centre Westow Hill/ Performance Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Crystal High Street Norwood Hill Green Palace Improved (3) 35413767322 Stayed Same (2) 54644704516 Declined (1) 35321944865 Don’t Know/Refused 00000021011 Average Score (1-3) 2.00 2.00 2.08 1.86 2.25 1.91 2.20 2.20 1.69 1.56 1.77 Source: NEMS Business Occupier Survey April 2008 (Average score based on 3 for improved, 2 for stayed same and 1 for declined)

Table 6.6: Expected 12 Month Future Trading Performance

Number of Respondents in Each Centre Westow Hill/ Performance Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Crystal High Street Norwood Hill Green Palace Improve (3) 55534558433 Stay Same (2) 2 7 6 2 4 10 2 2 7 3 7 Decline (1) 22110731403 Don’t Know/Refused 20110125141 Average Score (1-3) 2.33 2.21 2.33 2.33 2.50 1.91 2.20 2.64 2.00 2.50 2.00 Source: NEMS Business Occupier Survey April 2008 (Average score based on 3 for improve, 2 for stay same and 1 for decline)

LON\R11482-09 (FINAL).doc 54 Factors Constraining Businesses

6.10 Table 6.7 summarises the main factors that businesses believe constrain their trading performance (i.e. those with more than 5 respondents). In general the most popular responses were the general economy, business overheads and the availability and location of car parking.

Table 6.7: Main Factors Constraining Performance

Centre Factor Respondents Brixton The general economy 6 Streatham High overheads / rents 10 The general economy 7 Availability and location of car parking 7 Clapham High The general economy 9 Street High overheads / rents 5 Availability and location of car parking 5 West Norwood Availability and location of car parking 5 Stockwell The general economy 6 Waterloo Availability and location of car parking 14 High overheads / rents 12 The general economy 8 Norbury The general economy 7 High overheads / rents 6 Availability and location of car parking 5 Herne Hill High overheads / rents 9 The general economy 9 Availability and location of car parking 6 Quality and size of premises 5 Lavender Hill High overheads / rents 11 The general economy 10 Price of car parking 6 Availability and location of car parking 5 Camberwell Green High overheads / rents 8 The general economy 5 Westow Hill / Availability and location of car parking 8 Crystal Palace The general economy 7

6.11 As shown in the breakdown in Table 6.8 overall there appears to be little concern from businesses regarding planning restrictions and the environment of the centre, with more concern over the physical aspects of the centres being placed on car parking issues. Both staff recruitment and retention and competition from other businesses appear to be a moderate concerns in constraining performance.

LON\R11482-09 (FINAL).doc 55 Table 6.8: Factors Constraining Trading Performance

% of Respondents in Each Centre Westow Clapham Performance Streatha West Lavender Camberw Hill/ Brixton High Stockwell Waterloo Norbury Herne Hill m Norwood Hill ell Green Crystal Street Palace High overheads / rents 27.3 71.4 38.5 57.1 37.5 52.2 50.0 56.3 68.8 80.0 28.6 General economy 54.5 50.0 69.2 57.1 75.0 34.8 58.3 56.3 62.5 50.0 50.0 Quality or size of premises 0.0 0.0 15.4 14.3 12.5 17.4 0.0 31.3 0.0 20.0 7.1 Staff recruitment / retention 27.3 7.1 7.7 14.3 0.0 4.3 16.7 18.8 18.8 0.0 14.3 Availability and location of car parking 9.1 50.0 38.5 71.4 25.0 60.9 41.7 37.5 31.3 30.0 57.1 Price of car parking 27.3 14.3 0.0 0.0 0.0 21.7 8.3 18.8 37.5 20.0 14.3 Accessibility via public transport and cycle 0.0 7.1 7.7 0.0 0.0 8.7 0.0 0.0 6.3 0.0 7.1 Competition from other businesses in the town centre 9.1 7.1 23.1 0.0 25.0 4.3 16.7 12.5 0.0 30.0 0.0 Competition from other businesses in the rest of the 9.1 7.1 0.0 14.3 37.5 0.0 16.7 0.0 25.0 30.0 0.0 Borough Competition from other town centres 0.0 7.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 14.3 Security issues 9.1 0.0 0.0 0.0 12.5 4.3 8.3 0.0 0.0 10.0 14.3 Lack of footfall / customers 18.2 0.0 0.0 14.3 0.0 13.0 0.0 0.0 12.5 0.0 7.1 Poor location of premises 0.0 7.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Poor quality of town centre environment 9.1 0.0 0.0 0.0 0.0 8.7 8.3 0.0 0.0 0.0 0.0 Poor quality shops 0.0 14.3 0.0 14.3 0.0 4.3 0.0 0.0 18.8 0.0 7.1 Poor quality services 9.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Internet competition 0.0 0.0 0.0 0.0 12.5 8.7 0.0 0.0 6.3 0.0 7.1 Planning restrictions 9.1 14.3 0.0 0.0 12.5 4.3 0.0 6.3 6.3 0.0 0.0 Other 9.1 7.1 0.0 0.0 0.0 4.3 8.3 0.0 0.0 0.0 14.3 Competition from Clapham 9.1 7.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Too much litter 0.0 0.0 0.0 0.0 0.0 8.7 8.3 0.0 0.0 0.0 0.0 (Nothing) 0.0 0.0 0.0 0.0 0.0 0.0 16.7 6.3 0.0 0.0 7.1 Source: NEMS Business Occupier Survey April 2008 (NB- multiple choice question and % do not add up to 100%)

LON\R11482-09 (FINAL).doc 56 Strengths and Weaknesses of the Town Centre

6.12 Occupiers’ views on the strengths and weaknesses of their centre were sought, as shown in Table 6.9. On the basis of 1 point for ‘very poor’ through to 3 points for ‘neutral’ and 5 points for ‘very good’, the mean scores are calculated and are shown in the table; high scores (over 3.5) are ‘good’, scores around 3 are ‘neutral’ and low scores (under 2.5) are ‘poor’.

6.13 On average businesses in most centres rated their town centres as neutral, e.g. most had an overall average score of between 2.5 and 3.5. However, generally responses were negatively skewed and there were a number of factors in each centre that businesses rated poorly. Overall Clapham High Street was the highest rated centre with an average of 2.91, comprising of especially good ratings for its bus services, entertainment and leisure facilities, street life and character and its number and quality of places to eat. West Norwood was rated the worst centre with ten factors averaged as poor to very poor, including liveliness, street life and character scoring only 1.50. Stockwell and Norbury were centres that were also rated poorly.

6.14 Across the centres the best performing factors were bus services and the quality and number of places to eat and drink. The level of convenience for shoppers and business security were generally rated neutral. The poorest scoring factors across the Borough were rates, the availability of car parking and parking charges. The poorest scoring factors in each centre represent opportunities for a centre to improve its attractiveness to businesses.

6.15 Businesses were also asked how they rate the market position of their centre. Table 6.10 indicates that a number of centres, including Brixton, Streatham, West Norwood, Stockwell and Camberwell Green are considered by the majority of businesses to be ‘too down market’. Clapham High Street, Waterloo and Herne Hill are considered to be ‘fine as they are’ by most businesses. None of the centres were considered to be ‘too upmarket’, apart from Clapham High Street where one respondent considered the centre to be too up market.

LON\R11482-09 (FINAL).doc 57 Table 6.9: How Businesses Rate Aspects of their Centre

Average Score on a Scale of 1 to 5 Westow Performance Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Hill/ Crystal High Street Norwood Hill Green Palace Rents 3.22 2.45 2.73 3.20 2.67 2.75 2.88 2.77 2.20 2.00 2.70 Rates 2.22 2.08 2.42 2.33 2.00 2.10 2.56 2.70 2.13 2.44 2.62 Availability of parking 2.18 2.07 1.83 1.57 2.25 1.36 1.70 2.46 1.80 2.20 1.50 Parking charges 2.00 2.33 1.67 2.17 1.75 1.40 2.13 2.40 1.75 1.89 2.50 Traffic congestion 2.36 2.36 2.75 1.83 2.43 2.80 2.00 2.38 2.69 2.30 2.23 Bus service 3.78 4.31 4.00 3.71 4.00 4.06 3.82 3.85 4.20 3.70 3.69 Personal safety 2.00 2.62 2.69 2.14 2.50 3.00 1.82 2.86 2.94 2.10 2.69 Business security 2.73 2.46 2.82 2.57 3.00 3.10 2.80 2.71 3.06 2.10 2.69 Range of shops & services available 1.90 2.21 2.92 2.29 2.50 2.95 2.80 3.14 2.60 2.50 2.38 Quality of shops & services available 2.10 2.23 2.85 2.57 2.38 3.00 2.44 3.21 2.63 2.40 2.77 Entertainment & leisure facilities 2.25 3.00 3.62 2.17 1.86 3.14 2.20 3.00 2.25 2.25 2.75 Marketing / promotion / events 2.25 2.09 2.50 1.83 2.33 2.63 2.00 2.20 2.00 2.56 2.33 Liveliness / street life / character 3.22 2.00 3.54 1.50 2.25 3.38 2.60 3.00 2.40 2.56 2.46 The market 3.29 2.56 3.10 2.20 2.33 2.10 2.40 2.88 2.75 3.14 2.20 Quality / number of places to eat / drink 2.27 3.36 4.38 2.67 2.13 4.19 3.00 3.54 3.94 3.22 4.23 General shopping environment 2.36 2.64 2.85 2.50 2.00 2.90 2.40 2.85 3.00 2.60 2.58 Convenience for shoppers 2.45 2.62 2.77 2.50 2.00 2.90 2.60 2.50 2.93 2.80 2.75 Overall Average 2.50 2.55 2.91 2.34 2.38 2.81 2.48 2.85 2.66 2.52 2.65 Source: NEMS Business Occupier Survey April 2008 (Based on a scoring system of 1 for very poor, 2 poor, 3 neutral, 4 good and 5 for very good)

Green = Good to Very Good Black = Neutral Red = Poor to Very Poor

LON\R11482-09 (FINAL).doc 58 Table 6.10: Opinions on Town Centre’s Market Position

% of Respondents in Each Centre Westow Hill/ Performance Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Crystal High Street Norwood Hill Green Palace Too up market 0.0 0.0 7.7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Fine as it is 27.3 21.4 53.8 0.0 12.5 43.5 33.3 56.2 37.4 30.0 35.7 Too down market 54.5 78.6 15.4 85.7 75.0 39.1 58.4 31.2 50.0 60.0 35.7 Other 0.0 0.0 15.4 0.0 12.5 8.7 0.0 6.3 6.3 10.0 7.1 Not enough variety of shops/retailers 0.0 0.0 7.7 14.3 0.0 0.0 0.0 0.0 6.3 0.0 7.1 Don’t know 18.2 0.0 0.0 0.0 0.0 8.7 8.3 6.3 0.0 0.0 14.4 TOTAL 100 100 100 100 100 100 100 100 100 100 100 Source: NEMS Business Occupier Survey April 2008

Table 6.11: Opinions on Town Centre’s Shopping/Service Mix

% of Respondents in Each Centre Westow Hill/ Performance Clapham West Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Herne Hill Crystal High Street Norwood Hill Green Palace Too many small (independent) shops / 45.4 64.3 46.1 42.8 37.5 17.4 50.0 25.0 37.4 60.0 42.9 not enough large (chain) stores About the right mix 18.2 14.3 30.8 28.6 0.0 52.2 33.4 56.3 31.3 20.0 28.6 Not enough small independent shops 18.2 21.4 23.1 14.3 50.0 21.7 8.3 12.4 31.3 10.0 21.4 Don’t know 18.2 0.0 0.0 14.3 12.5 8.7 8.3 6.3 0.0 10.0 7.1 TOTAL 100 100 100 100 100 100 100 100 100 100 100 Source: NEMS Business Occupier Survey April 2008

LON\R11482-09 (FINAL).doc 59 6.16 Table 6.11 summarises occupiers’ opinions about the mix of chain stores and small independent shops and services in their centre. In all of the centres apart from Waterloo, Stockwell and Herne Hill the highest proportion of respondents considered their centre to have too many small (independent) shops and not enough large (chain) stores. In both Waterloo and Herne Hill the greatest proportion of respondents considered their centre had about the right mix of shops. In Stockwell the greatest proportion of respondents felt the centre did not have enough small (independent) shops.

Perceived Planning Issues for the Future of Town Centres

6.17 Businesses were asked what they perceived to be the main issues for the future planning of their centre. The results are shown in Table 6.12. The issue with the highest number of respondents for each centre is shown in red. The most common occurring issues perceived across the centres were the need to improve public car parking and reduce parking charges and the need to make centres safer through measures such as CCTV, policing and street lighting. Both of these issues had relatively high proportions of respondents in all of the centres. The issue of improving the quality of shops and services was also popular and was the most prominent perceived issue in Stockwell and Camberwell Green.

6.18 In Streatham both increasing national multiple retailers and making the centre safer were perceived as an important planning issues. In Brixton, Norbury and Herne Hill the survey highlighted that occupiers think making the town centres safer is the most important issue. In Waterloo, West Norwood, Lavender Hill and Westow Hill the most important future issue was improving the availability and cost of car parking. In Clapham High Street making the centre safer and improving car parking are jointly the most important issue cited.

6.19 In general providing street furniture, having more housing in the town centres and improving the appearance of town centres were not considered to be significant planning issues among the business occupiers. In addition to this, very few businesses considered that improving the frequency of bus services and improving public transport facilities in the town centres were important issues, although this may reflect the generally excellent transport links perceived.

LON\R11482-09 (FINAL).doc 60 Table 6.12: Important Future Planning Issues

Number of Respondents in Each Centre Westow Issue Clapham West Herne Lavender Camberwell Brixton Streatham Stockwell Waterloo Norbury Hill/ Crystal High Street Norwood Hill Hill Green Palace Increase range of national multiple / chain stores 3 9 5 2 2 3 5 3 5 4 8 Increase range of local / speciality retailers 43533827923 Improve quality of shops and services 5 5 5 4 6 9 7 7 5 7 5 Improve appearance of the town centre 10100101002 Improve the market 2 1 2 1 0 12 0 1 4 0 0 Make centre safer (CCTV, policing, better lighting 7 9 8 4 5 8 9 9 10 6 8 etc.) Remove / reduce traffic congestion 43321032225 Provide more housing in the town centre 10000201002 Improve frequency of bus services to the town centre 20100010020 Improve public car parking availability and reduce car 5 7 8 5 5 17 5 7 12 4 12 parking charges Provide better entertainment and leisure 21313413311 Improve quality and range of cafes and restaurants 32033010211 Improve pedestrian links and facilities in the town 51220303113 centre Improve quality of shop units / retail accommodation 44123715423 Encourage / promote Sunday trading 21311512301 Promote / publicise the attractions of the town centre 32411606412 Provide and improve public transport facilities in the 22200102021 town centre More office accommodation 12211411112 Other 10010101100 Make the area cleaner / too much rubbish 00110122103 Have street furniture / plant pots etc 00100000200 (Don’t know) 00100021000 Source: NEMS Business Occupier Survey April 2008

LON\R11482-09 (FINAL).doc 61 Key Messages from the Occupier Survey

A significant proportion of businesses have been trading in their centre for over 10 years. The majority of occupiers in the borough appear to be leasehold occupiers;

Most occupiers in all centres appear to be content with their existing premises, though Camberwell Green is the only centre where those that are not content are looking to either close or relocate outside of the town centre;

With regards to current trading performance, most centres appear to be either satisfactory or good, with Clapham High Street and Stockwell the best performers. Lavender Hill appears to currently trading the worst;

Past trading performance was mixed across the centres, with businesses in Stockwell, Norbury and Herne Hill appearing to have traded well and businesses in Camberwell Green and Lavender Hill appearing to have traded poorly;

Opinions on expected trading performance were overall positive with only Waterloo having a higher proportion of respondents expecting trading to decline than the proportion expecting it to improve;

High overheads/rents, the general economy and the availability and location of car parking were considered the three most constraining factors to trading performance in most centres;

On balance businesses across all centres considered that the strengths were the bus services and the number and quality of places to eat and drink. The factors that obtained the worst overall scores were the availability of car parking and the car parking charges;

Opinions about the town centres’ market position were generally that the centres are too down market with only Clapham High Street, Waterloo and Herne Hill ‘fine as they are’; respondents did not feel any of the centres were too upmarket;

The majority of all of the centres’ respondents, with the exception of Waterloo, Stockwell and Herne Hill, felt that there were too many small (independent) shops and not enough large (chain) stores; and

Businesses in most of the centres felt that making the centre safer (through CCTV, policing, better lighting etc.) and improving the availability of public car parking and reducing parking charges were the most important future planning issues.

LON\R11482-09 (FINAL).doc 62 7.0 BRIXTON MAJOR TOWN CENTRE

Introduction

7.1 Brixton is designated as a Major Shopping Centre in the Lambeth UDP and the London Plan and attracts a high number of visitors from across London. Brixton first developed through the 19th century and is famous for its multi-cultural markets and evening economy/live music scene.

7.2 Brixton Major Shopping Centre is located in the centre of the Borough, a site visit of Brixton was carried out by NLP in March 2008. The core areas of the town centre, as defined on the UDP proposals map, extend approximately 0.6 kilometres north to south and 0.5 kilometres east to west. The core area of the centre stretches north to south along Brixton Road/Brixton Hill from the junction with Ferndale Road at the northern end to the junction with Porden Road at the southern end. Brixton markets occupy land to the east of Brixton Road around the railway line and form a significant part of the core area including Coldharbour Lane, Reliance Arcade, Electric Avenue, Electric Lane, Market Row, Atlantic Road, Brixton Village, Popes Road, Brixton Station Road and the area in front of the Brixton Recreation Centre. Within the core areas further retail offer is located on Stockwell Lane. The edge of centre areas, as defined on the UDP proposals map, extend significantly beyond the core areas and include a number of non-retail uses such as residential and employment uses, public spaces and a place of worship. The vast majority of the core areas, and significant parts of edge areas are designated as within a conservation area.

7.3 The main supermarket within the centre is the Tesco store located on Acre Lane in the south west of the centre, there is also a Sainsbury’s Local convenience store and an Iceland store, both located on Brixton Hill and Brixton Road respectively, with a several independent convenience retailers spread throughout the centre.

Mix of Uses and Occupier Representation

7.4 Brixton Town Centre’s key roles include:

convenience shopping – a wide range of specialist independent convenience retailers, including ethnic specialists, newsagents, grocers, butchers, bakeries, fishmongers, off licences, a health food shop and a confectioner. Tesco and Iceland are two main supermarkets, which are supported by Sainsbury’s Local convenience store and a number of independent stores;

LON\R11482-09 (FINAL).doc 63 comparison shopping - a large selection of predominantly independent comparison shops, alongside a limited range of national multiple retailers selling a range of high and low order comparison goods;

services – including a good range of high street national banks, a fairly large number of cafés/restaurants/takeaways, hair dressers and laundries/dry cleaners and a small number of estate agents and travel agents;

entertainment – including several pubs, bars and clubs, an amusement arcade, a cinema and Brixton Academy music venue; and

community uses – including Brixton Recreation Centre, Ferndale Sport Centre, an adult education centre, a place of worship, a post office, a number of dental surgeries and a library.

7.5 Brixton Town Centre has 378 retail/service units (excluding non-retail Class A uses). Table 7.1 sets out the mix of uses in Brixton Town Centre, compared with the Goad national average. The centre has a broadly similar mix of uses compared with the national average. The proportion of comparison retail units and A2 service units and A3/A5 units are slightly below the national averages while the proportion of convenience retailers is approximately double that of the national average, which reflects the large number of independent specialist retailers. The proportion of A1 service units and vacant units in Brixton are very similar to the national averages.

Table 7.1: Brixton Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Brixton National Average* Comparison Retail 146 40.3 45.4 Convenience Retail 65 18.0 9.1 A1 Services 39 10.8 10.6 A2 Services 32 8.8 9.6 A3 and A5 40 11.0 14.3 A4 16 N/A N/A Vacant 40 11.0 11.0 Total 378 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07).

7.6 In addition to the above retail units there are 105 pitches available for outdoor market stalls, within the three roads which make up the majority of the outdoor markets within Brixton. There are 39 pitches available along Electric Avenue, 34 pitches available along Pope’s Road and 32 pitches available along Brixton Station Road. The pitches are leased by the Markets office at Lambeth Council on either permanent or temporary bases. Permanent licenses are valid for 2 years and are allocated yearly, while temporary licenses are allocated on a daily basis. LON\R11482-09 (FINAL).doc 64 7.7 The number of pitches allocated for permanent use is a good indication of the vitality of the markets: 31 pitches (79%) are currently allocated for permanent use along Electric Avenue; 27 of the pitches along Pope’s Road (73%) are allocated for permanent use; and 10 pitches (31%) are allocated for permanent use along Brixton Station Road. This simple analysis suggests that Electric Avenue is the most popular area of the market, closely followed by Pope’s road, while Brixton Station road is considerably less popular as a location for market stalls. This concurs with observations made during NLP’s site visit (see the section on the markets below)

Retailer Representation

7.8 Brixton Town Centre has a reasonable selection of comparison shops (146) reflecting the centre’s comparison retail role as one the two major shopping centres within Lambeth, as identified in the London Plan. The provision of ethnic specialist shops is particularly strong and reflects the diversity of the catchment population. Table 7.2 provides a breakdown of comparison shop uses by goods categories.

Table 7.2: Brixton Breakdown of Comparison Units

Type of Unit Brixton UK Average* Units % % Clothing and Footwear 52 35.6 27.4 Furniture, carpets and textiles 21 14.4 8.8 Booksellers, arts, crafts and stationers 8 5.5 9.3 Electrical, gas, music and photography 17 11.6 10.1 DIY, hardware & homewares 7 4.8 6.3 China, glass, gifts & fancy goods 0 0.0 3.7 Cars, motorcycles & motor access. 1 0.7 2.9 Chemists, drug stores & opticians 15 10.3 8.7 Variety, department & catalogue 8 5.5 2.0 Florists, nurserymen & seedsmen 0 0.0 2.2 Toys, hobby, cycle & sport 1 0.7 5.3 Jewellers 5 3.4 5.1 Other comparison retailers 11 7.5 8.2 Total 146 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 2007)

7.9 All categories except china/glass/gifts/fancy goods and florists/nurserymen/seedsmen are represented in the centre. The breakdown is broadly similar to the national average. The proportions of clothing and footwear units, furniture/carpets/ textiles units and variety/department/catalogue are significantly higher than the UK averages. Conversely, the proportions of booksellers/arts/crafts/stationers units, DIY/hardware/ homewares units, cars/motorcycles/motor accessories units, toys/hobby/cycle/sport units and jewellers are represented by a lower proportion than that of the national LON\R11482-09 (FINAL).doc 65 averages. The proportions of electrical/gas/music/photography units, chemists/drug stores/opticians units and other comparison retailers are broadly similar to their respective UK average proportions. Major national comparison retailers present in the centre include:

Argos; Morley’s department store; Barnardos; Mothercare; The Body Shop; New Look; Boots The Chemist; Shoefayre; The Carphone Warehouse; Snappy Snaps; Foot Locker; Specsavers Opticians; H Samuel; Superdrug; J D Sports; Vodafone; and Marks & Spencer; Woolworths. M K One;

Service Uses

7.10 Brixton Town Centre has a good range of service uses, with all categories represented, as shown in Table 7.3. The centre has a significantly higher proportion of banks/other financial services compared with the national average, and slightly higher proportions of hairdressers/beauty parlours and laundries/dry cleaners than the national averages. The proportions of estate agents and travel agents are below the national averages, while the proportion of restaurants/café/takeaways is very similar to the national average.

Table 7.3: Brixton Analysis of Selected Service Uses

Type of Use Brixton UK Average* Units % % Restaurants, cafes & takeaways 40 43.0 43.1 Banks/other financial services 19 20.4 15.4 Estate agents and valuers 6 6.5 11.7 Travel agents 3 3.2 4.9 Hairdressers & beauty parlours 22 23.7 22.0 Laundries and dry cleaners 3 3.2 2.9 Total 93 100.0 100.0 Source: Goad (2006) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 16 pubs in the centre

7.11 A number of high street banks/building societies are represented within Brixton town centre including; HSBC, Lloyds TSB, Natwest, Halifax, Barclays, Abbey and Nationwide.

LON\R11482-09 (FINAL).doc 66 7.12 There is a noticeable difference between different parts of the centre in terms of the retail offer. The southern section of Brixton Road, in the middle of the town centre, stretching from the junction with Stockwell Road to the junction with Acre Lane contains the majority of the national multiple units within the centre, housed in the larger units of the centre. Stockwell Road is home to Brixton Academy, Fitness First and Nandos, the northern side of the road also houses a number of Class A uses.

7.13 However, a fairly high proportion appeared vacant, and there is a high proportion of non-retail uses. Further north along Brixton Road (from the junction with Stockwell Road to the junction with St John’s Crescent) also contains a relatively high proportion of non-retail, class-A units, alongside a number of independent shops. Towards the southern end of the centre on the western side of Brixton Hill there is a parade of shops on the ground floor of Arlington Lodge which contains a relatively high proportion of vacant and non-retail class-A units. There is further retail offer located on Acre Lane which includes a Large Tesco supermarket, Lloyds TSB bank and Ladbrokes betting office alongside a range of independent class-A units.

Brixton Markets

7.14 Brixton is famous for its multicultural markets which are located to the eastern side of Brixton Road around the railway lines and further south around Electric Avenue, Market Row, Atlantic Road, Coldharbour Lane, Brixton Station Road and Popes Road. The markets provide a wide range of specialist convenience outlets including halal butchers, fishmongers and grocers selling a range of Caribbean fruit and vegetables. The markets also contain a range of specialist comparison outlets selling a variety of goods such as clothing, jewellery, wigs, CDs and carpets/rugs.

7.15 There are independent market-style retail outlets under the railway arches along Atlantic Road, the majority of which are well maintained, but this area as a whole appears relatively run-down. Along the opposite side of Atlantic Road is a parade of three-storey units with retail uses on the ground floor and residential uses above, some of the fascias are poorly maintained as are the upper parts of some buildings. There are also market-style retail outlets under the railway arches along Brixton Station Road, opposite Brixton Recreation Centre, which are generally better maintained and more attractive than the units under the railway arches along Atlantic Road.

LON\R11482-09 (FINAL).doc 67 7.16 There are also three indoor markets in Brixton – Reliance Arcade, Brixton Village and Market Row. Reliance Arcade has an entrance onto Brixton Road, next to Woolworths, and another entrance onto Electric Lane, opposite an entrance to Market Row. Reliance Arcade is a short, narrow arcade with two parades of small market stalls selling a wide range of goods.

7.17 The enclosed market is relatively cramped and provides a distinct and bustling feel. Market Row is a much larger indoor market and has a high ceiling and wide walkways between the parades of stalls. The market is in an attractive art-deco style building, but is poorly maintained with cracked walls and paint peeling. Brixton Village (formerly Granville Arcade) has undergone recent refurbishment and is in a better state of repair than the other indoor markets. The interior of the building is of an attractive style and is well maintained, and it has high ceilings and a relatively wide walkway giving a sense of space to shoppers and provides a range of international convenience goods alongside a range of comparison goods and services.

7.18 Although many parts of Brixton Market are rundown and in need of maintenance, the market appears to be busy and a vibrant and important part of the town centre, and gives Brixton added local distinctiveness. There is a strong community feel within most parts of the market and it serves as a focal/meeting point, as well as attracting many shoppers from outside the local area.

Accessibility and Movement

Car Parking

7.19 The car parking provision in Brixton Town Centre is relatively limited. Brixton Road is a red route and there are double yellow lines along Coldharbour Lane and several of the other side roads. Electric Avenue is closed to traffic when the market is taking place.

7.20 The Tesco store a the edge of the centre of Acre Lane has car parking, and there is a council-run multi-storey car park on Popes Road, adjacent to the recreation centre. On street parking is limited on Brixton Road due to the red route and bus lanes, which are in continuous use. On Atlantic Road and in other side roads, parking is limited due to the narrowness of the streets and high pedestrian flows.

LON\R11482-09 (FINAL).doc 68 7.21 Traffic flows along Brixton Road were observed to be relatively heavy during NLP’s visit. There were also high traffic levels along Coldharbour Lane. A large number of buses and HGV’s were observed within the traffic flows. Traffic flows throughout the rest of the centre were observed to be moderate.

Public Transport

7.22 Public transport accessibility to Brixton Town Centre is excellent. Brixton underground and train stations are located within the heart of the centre on Brixton Road, and is very central to the shopping centre and markets. Brixton tube station is on the Victoria Line and as such stations provide regular direct links to the rest of central and Greater London and a number of suburban and national rail stations. Brixton train station is on the South Eastern Line and connects Brixton with London Victoria and Herne Hill, West Dulwich, Bromley, Orpington and Sevenoaks in Kent.

7.23 Many bus routes have stops in Brixton Town Centre and the core area of Brixton is rated exceptional (Level 6b) in terms of Public Transport Accessibility Levels (PTAL). There are twenty five bus stops in total in the centre, located along Brixton Road/Brixton Hill, Acre lane, Coldharbour Lane, Atlantic Road, Stockwell Road and Gresham Road. There are at least twenty bus routes providing access to and from Brixton from surrounding areas in the Borough and beyond. The bus routes connect Brixton with many destinations throughout London including Aldwych, Angel, Balham, Battersea Park, Chelsea, Clapham, Croydon, Dulwich, Elephant and Castle, Euston, Herne Hill, Holborn, King’s Cross, Lavender Hill, Lewisham, Marble Arch, Mitcham, Nine Elms, Oxford Circus, Peckham, Piccadilly Circus, Putney, Shoreditch, Stockwell, Streatham, Tooting, Trafalgar Square, Vauxhall, Victoria, Wandsworth, Waterloo and Westminster. Three of the bus routes through the centre run 24 hours with an additional five night bus routes running providing links to Beckenham, Bromley, Camberwell, City, Clapham, Croydon, Crystal Palace, Dulwich, Lambeth, Mitcham, New Addington, Oxford Street, Peckham, Putney, Streatham, Tulse Hill and the West End throughout the night.

Pedestrian Access and Movement

7.24 The main shopping areas within Brixton are Brixton Road, Brixton Hill, Acre Lane, Coldharbour Lane and the market areas. When the markets are trading, Electric Avenue is closed to traffic, allowing free pedestrian flows. However, this is countered by the number of market stalls and the narrow spaces for pedestrians. There are no LON\R11482-09 (FINAL).doc 69 other pedestrianised areas within the centre and heavy traffic flows act as major barriers to pedestrian movement. There are several pedestrian crossing points throughout the centre, but there is one complicated junction at the southern end of the centre where Brixton Road becomes Brixton Hill and Coldharbour Lane, Acre Lane and Effra Road all meet, which can take considerable time to cross with heavy traffic levels. Throughout the centre the paving is generally narrow, but even and uncluttered, and can become congested during busy times.

7.25 A pedestrian flow count survey was undertaken by PMRS (Pedestrian Market Research Services) at 30 points around Brixton town centre on a Friday and a Saturday in early June 2007. The highest pedestrian count on both days was outside Iceland on Brixton Road, which has a significantly higher pedestrian flowcount than any other locations in the town centre. Other locations with relatively high pedestrian flow counts were outside Woolworths on Brixton Road, on the corner of Brixton Road and towards the western end of Electric Avenue. The lowest pedestrian counts were found towards the south of the centre along Coldharbour Lane. Other locations with relatively low pedestrian counts included the southern end of Atlantic Road, the eastern end of Tunstall Road, opposite the Brixton Recreation Centre and towards the southern end of Electric Lane. The PMRS Pedestrian Flow Count Report can be found in Appendix K.

7.26 Overall Brixton Town Centre has a reasonably good layout, and its compact size ensures that the centre is accessible to visitors and encourages them to walk to the periphery.

Environmental Quality

7.27 The quality of buildings within Brixton Town Centre varies, but most buildings are reasonably well maintained. There are some attractive period buildings, and some less attractive buildings. The historic buildings in the centre are primarily from the Georgian and Victorian era, some have been well maintained and are attractive features of the centre, for example Lambeth town hall, the Morley’s department store building and the Nationwide building. A number of buildings have not been well maintained and detract significantly from the attraction of the town centre. There are also a number of more modern buildings within Brixton Town Centre, some of which are unattractive and poorly maintained, which detracts from the appearance of the town centre, for example Arlington Lodge, at the southern end of the centre and the concrete block building along Acre Lane. LON\R11482-09 (FINAL).doc 70 7.28 The shop fascias throughout the centre have a tired appearance, some more so than others, and many are not in keeping with the historic style of their building. The upper parts of the buildings are generally well maintained, but some uppers floors are neglected and reduce the environmental quality of the centre. Poorly maintained uppers are particularly evident around the junction of Electric Avenue and Atlantic Road, and along parts of the southern side of Electric Avenue. The units along the northern side of Electric Avenue are significantly more attractive and better maintained than those on the southern side.

View South along Brixton Road Brixton Market, entrance to Electric Avenue

Contrast in maintenance of buildings along Brixton Entrance to Reliance Arcade on Brixton Road Road

7.29 There was limited evidence of graffiti and vandalism within the centre at the time of NLP’s visits. Overall during the daytime the centre felt safe, and there was limited evidence of anti-social behaviour.

7.30 There are some areas of green space within and just outside the centre. There are public gardens with public seating around St Matthew’s Church on Brixton Hill, Windrush Square is also located on Brixton Hill which provides a public space. At the time of the NLP site visit there were relatively high levels of litter in this area, despite

LON\R11482-09 (FINAL).doc 71 litter bins and council sign requesting maintenance of the area. Tate Gardens is another green public space on Brixton Hill, while Max Roach Park is a relatively large park with public seating, public art and a children’s play area on Brixton Road, just north of the designated ‘edge’ areas.

7.31 Throughout the centre the paving is generally of good quality, with block paving throughout the centre. Some of the pavements are narrow, but pavements are even, well maintained and clean with evidence of regular cleaning, but there is a moderate level of chewing gum on the paving. The public realm was generally clean and free from litter or detritus, with good provision of bins throughout the centre, ensuring the upkeep of the environmental quality of the centre.

7.32 There is a good provision of street lighting throughout the centre, which is generally of a good quality and a fairly standard design. CCTV is evident throughout the centre, and there is a good police presence, further enhancing the feeling of safety within the centre.

7.33 There is limited street furniture throughout the main shopping areas of the centre (i.e. litter bins, seating, bicycle racks), but the facilities available are of good quality, and this is co-ordinated in terms of style, colour and materials.

7.34 The Conservation Area designation upon the centre requires special attention be paid to the desirability of preserving or enhancing the character or appearance of the conservation area. Any proposed new development or alterations to buildings in the conservation area will therefore be subject to restrictive Unitary Development Plan policies.

7.35 The overall environmental quality within Brixton town centre is generally good. Brixton is a distinctive centre with some historic architecture which remains in commercial use and viable. The markets in particular have a unique range of goods and services. The heavy traffic flows through the centre do detract from the overall environmental quality, however, there are an adequate number of pedestrian crossings which improves permeability.

LON\R11482-09 (FINAL).doc 72 Summary of Brixton’s Strengths and Weaknesses

Strengths

Brixton has a significantly higher than average proportion of convenience units, many of which are specialist independent units, offering a unique range of specialist ethnic and Afro/Caribbean goods. The centre also contains a Tesco supermarket and Sainsbury’s Local and Iceland stores.

Brixton has unique multi-cultural markets, which give the centre a feeling of vibrancy, act as a focal point for the community and draw in shoppers from across London.

The town centre provides a good range of leisure uses including a good provision of restaurants, cafes and takeaways, bars, pubs, clubs, a cinema, sports hall, a library and a theatre.

Brixton has excellent public transport links with the train and tube station, and buses providing convenient means of getting to and from the centre.

Weaknesses

Brixton town centre has a lower than average proportion of comparison shops, which are predominantly specialist independent units. There are a number of national multiple retailers including Marks & Spencer and Morley’s department store, but the provision of multiples could be improved.

Although the centre contains some attractive historic buildings, there are many poorly maintained buildings and shop fronts, with particularly upper floors.

The market areas are poorly maintained in places, which adversely reflects on the centre, given the market is one of the key draws for visitors to the centre.

There is limited car parking within Brixton.

The heavy traffic through the centre detracts from the environment and acts as a barrier to free pedestrian movement.

LON\R11482-09 (FINAL).doc 73 8.0 STREATHAM MAJOR TOWN CENTRE

Introduction

8.1 Streatham was originally a small village on the road linking London to Brighton approximately half way between London and Croydon. Streatham Hill Railway Station opened in 1856 and by 1900 Streatham had established itself as a busy London Suburb. In the late 1920’s Streatham established itself as a major entertainment centre with post-war Streatham becoming a strong and busy retail destination for South London. Today the centre serves shoppers from the Borough and beyond, and maintains its entertainment offer, though does not realistically fulfil a strategic shopping role as it may have done in the past.

8.2 The centre is one of the longest shopping high streets in Europe, and runs for more than two kilometres along Streatham Hill and Streatham High Road, between Telford Avenue in the north and just below Streatham Station in the south. However, the centre does contain small frontages on a number of the adjacent roads off of Streatham Hill and Streatham High Road, such as Mitcham Lane, Leigham Court Road and Sternhold Avenue. The centre is defined as a Major Centre in both The London Plan (2004) and the Lambeth UDP and therefore fulfils a mixed role with convenience and comparison shopping as well as having cultural and entertainment facilities. The Lambeth UDP proposals map identifies the majority of Streatham town centre as within a conservation area. A site visit of Streatham Major Centre was carried out by NLP in April 2008.

8.3 The main supermarkets within the centre are evenly spread throughout the centre. The Somerfield on Sternhold Avenue, and the Sainsbury’s Local on Streatham Hill are at the northern end of the centre, with a further Sainsbury’s Local, Tesco Express, Lidl and Iceland located along Streatham High Road. Streatham Major Town Centre is bounded predominantly by residential areas.

Mix of Uses and Occupier Representation

8.4 Streatham Major Town Centre’s key roles include:

convenience shopping – including delicatessen, grocers, off licences, confectioners, butchers, bakers, health food shops and newsagents. There are also several supermarkets including a Somerfield, two Sainsbury’s Local stores, a Tesco Express, an Iceland and a Lidl; LON\R11482-09 (FINAL).doc 74 comparison shopping - a small proportion of national multiple retailing shops alongside a good selection of independent retailers selling a range of low and medium order goods.

services – including a good range of cafés, restaurants and takeaways, a reasonable range of high street national banks/building societies, a good range of hairdressers and beauty parlours and several launderettes and dry cleaners;

entertainment – including several pubs/bars, a cinema, a bingo hall, an ice rink, and several nightclubs; and

community uses – including a library, doctor’s surgeries, dental surgeries, several places of worship, a swimming pool, and a job centre.

8.5 Streatham Major Town Centre has 461 retail/service units (excluding non-retail Class A uses). Table 8.1 sets out the mix of uses in Streatham, compared with the Goad national average. The centre has a very different mix of uses compared with the national average. The proportion of comparison retail units is substantially lower than the national average. Conversely, the proportion of convenience units, A1 services and A3/A5 units is significantly higher than the national average. The proportion of vacant units is below the national average, with the proportion of A2 service is slightly above the national average. The vacant units appear well dispersed throughout the centre, with no clusters evident.

Table 8.1: Streatham Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Streatham National Average* Comparison Retail 117 26.4 45.4 Convenience Retail 67 15.1 9.1 A1 Services 83 18.7 10.6 A2 Services 54 12.2 9.6 A3 and A5 86 19.4 14.3 A4 17 N/A N/A Vacant 37 8.2 11.0 Total 461 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

8.6 Streatham Major Town Centre has a reasonable selection of comparison shops (117) reflecting the centre’s role as one of the two Major Town Centres within the Borough, as identified in the Lambeth UDP and the London Plan. Table 8.2 provides a breakdown of comparison shop uses by goods categories.

LON\R11482-09 (FINAL).doc 75 Table 8.2: Streatham Breakdown of Comparison Units

Type of Unit Streatham UK Average* Units % % Clothing and Footwear 32 27.4 27.4 Furniture, carpets and textiles 10 8.5 8.8 Booksellers, arts, crafts and stationers 8 6.8 9.3 Electrical, gas, music and photography 11 9.4 10.1 DIY, hardware & homewares 6 5.1 6.3 China, glass, gifts & fancy goods 3 2.6 3.7 Cars, motorcycles & motor access. 1 0.9 2.9 Chemists, drug stores & opticians 13 11.1 8.7 Variety, department & catalogue 2 1.7 2.0 Florists, nurserymen & seedsmen 4 3.4 2.2 Toys, hobby, cycle & sport 5 4.3 5.3 Jewellers 5 4.3 5.1 Other comparison retailers 17 14.5 8.2 Total 117 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

8.7 All categories of comparison goods identified are represented within the centre with a broadly very similar profile of uses to the national average. The proportion of clothing/footwear retail units is the same as the national average and most other types of units have comparable proportions to the national average. The proportion of other comparison retailers is significantly higher than the national average, reflecting the number of charity shops and second hand goods shops, as is the proportion of chemists, drugstores and opticians. The proportion of booksellers, arts, crafts and stationers is slightly below the national average. Major national multiple comparison retailers present in the centre include:

Boots the Chemist; WH Smith; Birthdays; Specsavers; Argos; Dolland & Aitcheson Adams Kids; New Look; QS; Shoefayre; Peacocks; Clarks; J D Sports; The Carphone Warehouse; MFI; Orange; Superdrug; O2; and Woolworths Phones 4 U

Service Uses

8.8 Streatham Town Centre has an excellent range of service uses, with a choice of service provider across all of the categories, as shown in Table 8.3. The centre has a relatively high proportion of restaurant, cafes and takeaways, estate agents and

LON\R11482-09 (FINAL).doc 76 valuers and laundries and dry cleaners compared with the national averages. The proportion of banks and other financial services is significantly lower than the national average, while the proportion of travel agents and hairdressers and beauty parlours is similar to the national average.

Table 8.3: Streatham Analysis of Selected Service Uses

Type of Use Streatham Major Town Centre UK Average* Units % % Restaurants, cafes & takeaways 86 50.9 43.1 Banks/other financial services 10 5.9 15.4 Estate agents and valuers 22 13.0 11.7 Travel agents 6 3.6 4.9 Hairdressers & beauty parlours 36 21.3 22.0 Laundries and dry cleaners 9 5.3 2.9 Total 169 100 100.0 Source: Goad (2006) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 17 pubs in the centre

8.9 Ten high street banks/building societies are represented within Streatham, namely HSBC, Natwest, Barclays, Lloyds TSB, Abbey, Royal Bank of Scotland, Woolwich, Halifax, Nationwide and The Chelsea Building Society. In addition to Class A service uses Streatham Town Centre has several other non-retail uses including several places of worship, a library, doctors surgeries, dental surgeries and a job centre.

8.10 There are several vacant units on along Streatham High Road and Streatham Hill. However, there are no obvious clusters of vacant units within the town centre, with the significant vacancy being the former Safeway’s building adjacent to Streatham railway station. The other vacant units are generally located throughout the centre, although the vacancy rate is relatively low and the central areas of the town centre are predominantly occupied and in retail use at ground floor.

8.11 The convenience retail units are spread quite evenly throughout the centre. The national multiple comparison and service retailers are predominantly found in the core areas of Streatham Town Centre, between Mitcham Lane and Kingscourt Road and around Streatham Hill station, where pedestrian flows are highest. The independent comparison and service retailers are spread throughout the core and peripheries of the centre.

LON\R11482-09 (FINAL).doc 77 Accessibility and Movement

Car Parking

8.12 Car parking provision in Streatham Town Centre is relatively limited. The A23 (i.e. Streatham High Road and Streatham Hill) is a red route with only very limited places where this restriction is lifted with designated areas for waiting and parking.

8.13 There is a car park on Leigham Court Road operated by Lambeth Council, which has approximately 30 spaces and operates on a pay and display basis with a maximum stay of 3 hours. There is a further car park to the rear of Lidl (approximately 90 spaces) though this is privately owned and run and therefore is subject to restrictions. There are also other small off street car parks that are privately owned and run, associated with other uses in the town centre, though these may not be available to general shoppers. However, whilst parking within the town centre is limited, there is on-street parking in many of the residential streets beyond Streatham Town Centre. None of the immediately adjacent residential areas are within the council’s controlled parking zones, meaning parking is fairly widely available.

8.14 The A23 is a major north-south route within London, linking London to Brighton, and is dual carriageway throughout the majority of the centre, with some sections increasing to six lanes of traffic including bus lanes. Traffic levels along Streatham High Road and Streatham Hill (both the A23) were observed to be moderate and flowing during NLP’s visit, with a large number of cars, buses and HGV’s. However, this was at an off peak time during the day and traffic flows can be very heavy at peak times. Beyond Streatham High Road and Streatham Hill the residential roads appeared much quieter.

Public Transport

8.15 Public transport accessibility to Streatham Town Centre is very good and the core area of the centres is rated as exceptional (level 6a) in terms of Public Transport Accessibility Levels (PTAL). Streatham Hill railway station is located towards the northern end of the centre adjacent to the junction with Leigham Court Road. The station is served by Southern Trains who provides central and suburban services to the London Victoria, London Bridge, West Croydon and intermediate stations. Streatham railway station is located at the southern end of the centre adjacent to the former Safeway’s supermarket (now vacant). The station is also served by Southern

LON\R11482-09 (FINAL).doc 78 Trains, who provides services to London Bridge and West Croydon, and First Capital Connect who provide services between Sutton, Wimbledon, St. Albans and Luton.

8.16 Many bus routes have stops in Streatham Town Centre with bus stops located at various points along Streatham High Road and Streatham Hill. There are at least nineteen bus routes providing access to and from Streatham from surrounding areas in the Borough and beyond. The bus routes connect Streatham with many destinations throughout London including Kingston, Wimbledon, Morden, Croydon, Crystal Palace, New Cross, Herne Hill, Brixton, Elephant & Castle, The City, King’s Cross, Chelsea, Clapham Junction, Norwood, Balham and the West End. Two of the bus routes through the centre run 24 hours with a further three night bus routes giving providing night time links to Mitcham, Crystal Palace, Croydon, Kingston, Brixton and the West End.

Pedestrian Access and Movement

8.17 The main shopping frontages within Streatham are along Streatham High Road and Streatham Hill. There are no pedestrianised areas within the centre and the often heavy traffic flows combined with central railings and barriers down the middle of Streatham High Road act as major barriers to pedestrian movement. There are regular pedestrian crossings throughout the centre which allow opportunities to cross the road, though these can appear to be infrequent given the size and dominance of the road. The paving is generally of a good quality and is clean, wide and even throughout the centre. The centre is a very long linear centre, and as such does not provide a natural circuit for pedestrians, nor does it’s length encourage pedestrian’s to visit all parts of the centre.

8.18 The PMRS Streatham Pedestrian Flowcount Report (April 2008) shows that in Streatham Town Centre pedestrian flows are busiest on the west side of Streatham High Road between Woodbourne Avenue and Prentis Road, which includes the frontages of a number of the larger multiple retailers in the centre including Woolworths, WH Smiths, Lidl and Iceland. The east side of Streatham High Road appears to have slightly lower pedestrian flows, especially in the northern half of the centre onto Streatham Hill. The peripheral areas of the centre are recorded as having significantly less pedestrian flows with the count points around Streatham Station at the south periphery and the count points on Streatham Hill in the north of the centre showing much less footfall than the core areas. See Appendix K for the PMRS report. LON\R11482-09 (FINAL).doc 79 8.19 Overall Streatham Town Centre has a reasonably poor layout, with the sheer length of the centre, combined with the severing effect that the busy A23 has, creating a centre that is difficult for pedestrians to navigate. This is highlighted in the pedestrian flowcounts, with a disparity between each side of the road and a significant drop in footfall towards the extremities of the centre.

Environmental Quality

8.20 The quality of buildings within Streatham Town Centre is predominantly very good. The vast majority of the centre is included within the Streatham High Road and Streatham Hill conservation area, which was designated to protect the ‘impressive length of commercial and purpose built residential apartment blocks dating from the late Victoria, Edwardian and inter-war eras’ as outlined in the Streatham High Road and Streatham Hill conservation area statement. The centre benefits from a variety of attractive buildings ranging from the large apartment blocks, many with art deco features, to more traditional London high street type forms of Victorian terraces, with parades of shops at ground floor. The Conservation Area designation upon the town centre requires special attention be paid to the desirability of preserving or enhancing the character or appearance of the conservation area. Any proposed new development or alterations to buildings in the conservation area will therefore be subject to restrictive Unitary Development Plan policies.

8.21 There was moderate evidence of graffiti and fly posting within the centre. Generally the centre was not overcome by evidence of anti-social behaviour and overall during the daytime felt safe. Though in a conservation area, and benefiting from some good quality architecture, many of the shop fronts appeared poorly maintained and poor in quality. The centre benefits from several small pockets of green space with the main publicly accessible spaces being Streatham Green and the grounds of St. Leonard’s Parish Church. Streatham Green is an attractive area of green space with provision of seating and public art in the form of The Dyce Fountain.

8.22 Throughout the centre the paving is generally of decent quality, with slab and block paving at different points throughout the centre, which is generally even and well maintained. The level of chewing gum observed on the paving was moderate though the public realm was generally clean and free from litter or detritus. There is good provision of street lighting throughout the centre, though it is of a standard design. The street furniture throughout the centre is of a reasonable quality, although generally it does not enhance the streetscape, with bins and cycle racks also LON\R11482-09 (FINAL).doc 80 standard in their design. The widespread use of railings throughout the centre, whilst potentially increasing safety, creates a physical and mental barrier to the coherence of the streetscape and detracts from the overall environmental attractiveness. This is reinforced by the dominance of the A23, and the vehicles using it, throughout the centre.

8.23 The overall environmental quality within Streatham Town Centre is reasonable. The centre benefits from some attractive, high quality architecture which remains in commercial use and viable. However, the apparent dominance of the road and the impact it has on preventing free pedestrian movement, combined with the poor quality shop fronts and the standard approach to street furniture and the streetscape, creates a high street that has a relatively poor ambience.

Facing south down Streatham High Road Retail frontage at south end of Streatham High Road facing Streatham Green

Junction of Leigham Court Road and Streatham Hill Facing south at the core area of Streatham High opposite Streatham Hill Station. Road

LON\R11482-09 (FINAL).doc 81 Summary of Streatham’s Strengths and Weaknesses

Strengths

Streatham Town Centre has a good selection of convenience retail shops, with several supermarkets, supported by a number of independent convenience stores. The centre also benefits from a wide range of services including banks, estate agents, travel agents, hairdressers, laundries and dry cleaners.

The town centre provides a very good range of evening uses including restaurants, cafes and takeaways, pubs/bars, nightclubs and a cinema. The centre also has a good provision of leisure and community uses, including an ice rink, a library and a swimming pool.

The vacancy rate is below the national average which suggests demand for premises is relatively strong.

The architectural quality of buildings is generally very good. The historic buildings are an attractive feature and there are a few iconic buildings within the centre.

Streatham has very good public transport links with both the stations and buses providing convenient means of getting to and from the centre.

Streatham Green is a small, but important, public space, which is attractive and benefits the south end of the centre.

Weaknesses

The centre has a low proportion of comparison retailers compared with the national average and significantly, for a centre of its size, only has a limited number of national multiple comparison retailers and does not have a department store. Despite this, most types of comparison goods are catered for by the existing retail offer.

The heavy traffic through the centre and dominance of the A23 significantly detracts from the environment. The traffic and proliferation of railings along the road acts as a barrier to free pedestrian movement and appears to divorce the two sides of the road.

The streetscape is poor, with a standard approach to street furniture, lighting and paving. Though these appeared well maintained, they added little to the character of the centre.

There is limited car parking provision within the centre, however, this is countered by the good public transport links and the parking available on nearby residential streets, subject to restrictions.

LON\R11482-09 (FINAL).doc 82 9.0 CLAPHAM HIGH STREET DISTRICT CENTRE

Introduction

9.1 Clapham High Street is a linear shopping centre extending approximately 1 kilometre north west to south east. Clapham High Street is located in the west of the Borough, near the borough boundary with the London Borough of Wandsworth. The retail units in the centre are a mixture of traditional London style period buildings and more modern infill, and are located predominantly on Clapham High Street. Clapham High Street is identified as a ‘District Centre’ in the Lambeth UDP and the London Plan and fulfils a predominantly local shopping role for shoppers from a reasonably wide catchment area. Clapham High Street District Centre is bounded by residential areas, with Clapham Common to the west. A site visit of Clapham High Street District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

9.2 Clapham High Street District Centre’s key roles include:

convenience shopping – including newsagents, a baker, grocers, off licences, a delicatessen and a health food shop. There are a number of convenience stores including a Tesco Express, Sainsbury’s Local and a Budgens Express. There is also an Iceland and a Sainsbury’s superstore;

comparison shopping – a small proportion of multiple retailing shops supported by independent retailers selling a range of higher and lower order comparison goods;

services – including a good range of high street national banks/building societies, cafés, restaurants, takeaways, travel agents, estate agents, internet cafés, dry cleaners/laundrettes, and hairdressers/beauty parlours;

entertainment – including several pubs/bars, two amusement arcades, a cinema, a theatre and two nightclubs; and

community facilities – including Clapham Leisure centre, three places of worship, two community centres, a gym, a health centre and two doctors’ surgeries.

9.3 Clapham High Street District Centre has 232 retail/service units (excluding non-retail Class A uses). Table 9.1 sets out the mix of uses in Clapham High Street District Centre, compared with the Goad national average. The centre has a much lower proportion of comparison retail units than the national average, and a similar proportion of convenience retailers to the national average. The centre has higher

LON\R11482-09 (FINAL).doc 83 than average proportions of A1 and A2 service uses, and A3 and A5 uses. The proportion of vacant units is slightly below the national average.

Table 9.1: Clapham High Street Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Clapham High Units National Average* Street Comparison Retail 43 20.5 45.4 Convenience Retail 21 10.0 9.1 A1 Services 43 20.5 10.6 A2 Services 29 13.8 9.6 A3 and A5 55 26.2 14.3 A4 22 N/A N/A Vacant 19 9.0 11.0 Total 232 100.0 100.0 Source: Goad (February 2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

9.4 Clapham High Street District Centre has a relatively small selection of comparison shops (43) reflecting the centre’s primary role as a local shopping destination. Table 9.2 provides a breakdown of comparison shop uses by goods categories.

Table 9.2: Clapham High Street Breakdown of Comparison Units

Clapham High Street Type of Unit UK Average* Town Centre Units % % Clothing and Footwear 5 11.6 27.4 Furniture, carpets and textiles 5 11.6 8.8 Booksellers, arts, crafts and stationers 3 7.0 9.3 Electrical, gas, music and photography 1 2.3 10.1 DIY, hardware & homewares 5 11.6 6.3 China, glass, gifts & fancy goods 4 9.3 3.7 Cars, motorcycles & motor access. 2 4.7 2.9 Chemists, drug stores & opticians 7 16.3 8.7 Variety, department & catalogue 1 2.3 2.0 Florists, nurserymen & seedsmen 2 4.7 2.2 Toys, hobby, cycle & sport 2 4.7 5.3 Jewellers 1 2.3 5.1 Other comparison retailers 5 11.6 8.2 Total 43 100.0 100.0 Source: Goad (February 2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 2007)

9.5 All categories are represented in the centre, however, the overall breakdown differs significantly from the national average. The proportion of units in a number of the categories is significantly higher than the national average, including furniture/carpets/textiles, DIY/hardware/homewares, china/glass/gifts/fancy goods, LON\R11482-09 (FINAL).doc 84 cars/motorcycles/motor accessories, chemists/drugstores/opticians stores, florists/nurserymen/seedsmen and other comparison retailers. The proportions of clothing/footwear and electrical/gas/ music/photography are significantly lower than the national average. There are a limited number of major national multiple comparison retailers present in the centre, which are listed below:

Dolland & Aitcheson; Evans; Gamestation; MFI; Superdrug; T Mobile; and Woolworths.

Service Uses

9.6 Clapham High Street District Centre has a good range of service uses, with all categories represented, as shown in Table 9.3. The centre has a relatively low proportion of banks/other financial services and hairdressers/beauty parlours compared with the national averages. The proportions of restaurants/cafes/ takeaways and laundries/drycleaners are significantly higher than the national averages.

Table 9.3: Clapham High Street Analysis of Selected Service Uses

Clapham High Street Town Type of Use UK Average* Centre Units % % Restaurants, cafes & takeaways 55 57.3 43.1 Banks/other financial services 6 6.3 15.4 Estate agents and valuers 12 12.5 11.7 Travel agents 4 4.2 4.9 Hairdressers & beauty parlours 13 13.5 22.0 Laundries and dry cleaners 6 6.3 2.9 Total 96 100.0 100.0 Source: Goad (February 2006) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 22 pubs in the centre

9.7 A number of high street banks/building societies are represented within Clapham High Street District Centre including; HSBC, Natwest, Abbey, Barclays, Lloyds TSB and Nationwide. In addition to Class A service uses Clapham High Street town District Centre has several other non-retail uses including three places of worship, two doctors surgeries, and a health centre. The centre also contains a number of non

LON\R11482-09 (FINAL).doc 85 Class A entertainment uses including a cinema, a theatre, two amusement arcades and two nightclubs.

9.8 The vacant units are generally evenly spread throughout the centre. The convenience, comparison and service retail units are all spread quite evenly throughout the centre with no visible clusters of uses evident.

Accessibility and Movement

Car Parking

9.9 The car parking provision in Clapham High Street is relatively limited. Clapham High Street is a red route where there is no stopping at any time and on street parking is limited between 7 a.m. and 7 p.m. Monday to Saturday. Bays are provided but the maximum stay is only 20 minutes. Side roads are part of a controlled parking zone from Monday to Friday between 8.30 a.m. and 6.30 p.m.

9.10 The Sainsbury’s store on Clapham High Street has a car park at the rear with 200 car parking spaces, but this is for Sainsbury’s customers only.

9.11 Clapham High Street (A3) is a major arterial route linking Wandsworth with Central London and the M3, and is part of the Transport for London Road Network. As such Clapham High Street suffers from high traffic levels, and is often congested. The high traffic levels detract from the quality of the shopping environment and act as an obstacle to free pedestrian movement.

Public Transport

9.12 Public transport accessibility to Clapham High Street District Centre is excellent and the centre is given an exceptional rating (level 6) in terms of Public Transport Accessibility Levels (PTAL). The centre is served by two underground stations, Clapham Common and Clapham North, and one over ground station, Clapham High Street. The underground stations are on the northern line and connect the district centre with central London. Clapham High Street station is managed by Southern and provides access to London Victoria, as well as Peckham, Lewisham and parts of North Kent. Many bus routes have stops in Clapham High Street District Centre with several bus stops located along Clapham High Street. There are at least six bus routes connecting Clapham High Street with many destinations throughout London including Balham, Battersea, Brixton, Camden, Kennington, Peckham, Streatham and LON\R11482-09 (FINAL).doc 86 Tooting. One of the bus routes provides a night bus service providing through the night links to Kennington and Tooting.

Pedestrian Access and Movement

9.13 Clapham High Street takes a linear form with the majority of shops located on Clapham High Street. The pavements throughout the centre are generally wide, even and well maintained which allow plenty of space for pedestrian movement. Although the high traffic levels on Clapham High Street act as a barrier to pedestrian movement, there are five pedestrian crossings on Clapham High Street compensating for the heavy traffic. Overall Clapham High Street has a reasonably good layout; although it is a linear centre, it is fairly compact and so allows pedestrians to visit all parts of the centre easily.

9.14 The PMRS pedestrian flow count (April 2008) in Clapham High Street largely concurs with the pedestrian flows observed during the NLP site visit. The highest pedestrian count was outside Sainsbury on Clapham High Street, other locations with high pedestrian flow counts were located at the southern end of the centre around the southern end of Clapham High Street and the northern end of Clapham Common South Side. The locations with the lowest pedestrian counts were located at peripheral and northern parts of the centre. The lowest counts was noted at the eastern end of Venn Street, while other locations with low pedestrian counts include the northern end of Clapham High Street and the south eastern end of Clapham Park Road. See Appendix K for the PMRS report.

Environmental Quality

9.15 The quality of buildings within Clapham High Street town centre is mostly reasonably good. The historic buildings are an attractive feature of the centre and enhance the attraction of the town; the former Temperance Billiards Hall building is a landmark building within Clapham High Street. Most of the town centre is within a designated conservation area (Clapham and Clapham High Street Conservation Areas). The quality of the shop facades and upper parts of buildings is generally good, although some of the shop fronts towards the northern end of the centre are in a state of slight disrepair. There was very limited evidence of graffiti or vandalism within the centre, and pavements were generally clean with little sign of litter or overflowing bins.

LON\R11482-09 (FINAL).doc 87 9.16 The quality of pavements and street furniture along Clapham High Street is generally good, although the narrowness of the pavement in places means that there is limited provision of street furniture. Pavements are generally wide, even and well maintained. The street furniture is of a basic, but uniform style, and there is some attractive planting, but a lack of public seating.

9.17 The overall environmental quality within Clapham High Street District Centre is generally very good. Most of the centre is part of a designated Conservation Area and it has some attractive buildings, and well maintained paving and street furniture. The range of retail and services is good for a centre of its size. The heavy traffic flows detract from the overall environment of the centre, however, there are an adequate number of pedestrian crossings, and there are measures in place to ensure pedestrian friendly fabric to the centre.

View South West Along Clapham High Street The Former Temperance Billiards Hall building

Retail Units along The Pavement Traffic Congestion along Clapham High Street

LON\R11482-09 (FINAL).doc 88 Summary of Clapham High Street’s Strengths and Weaknesses

Strengths

Clapham High Street District Centre has a good selection of national multiple and independent retailers providing for a range of goods and services.

The centre has two supermarkets (Sainsbury’s and Iceland) which are complimented by a Tesco Express, a Sainsbury’s Local and a Budgens Express ensuring convenience shopping provision in the town centre is suitable for both main and top up food shopping.

The town centre provides a good range of evening uses including a good provision of restaurants, cafes and takeaways and bars and pubs, as well as a cinema, a theatre and twp nightclubs.

The vacancy rate is slightly lower than the national average which suggests demand for premises is reasonably strong.

The centre has good quality pavements, which provide a pleasant shopping environment for customers. Most areas within the centre are well maintained and clean. The provision of street furniture throughout the centre is good.

Clapham High Street has excellent public transport links with the train and tube stations, and buses providing convenient means of getting to and from the centre.

Weaknesses

The heavy traffic through the centre detracts from the environment and acts as a barrier to free pedestrian movement.

There is limited car parking provision within the centre, however, this is countered by the excellent public transport links.

There is a very limited national multiple retailer presence and the proportion of comparison shops is well below the national average.

There are significantly lower proportions of clothing and footwear shops and banks and other financial services in Clapham High Street when compared with the national averages.

LON\R11482-09 (FINAL).doc 89 10.0 WEST NORWOOD DISTRICT CENTRE

Introduction

10.1 West Norwood District Centre is a linear centre located in the south east of the Borough of Lambeth. West Norwood District Centre stretches along Norwood Road from Tulse Hill in the north and includes the northern ends of Knights Hill and Norwood High Street. West Norwood is identified as a District Town Centre in the Lambeth UDP and a ‘District Centre’ in The London Plan. It fulfils a predominantly local shopping role. West Norwood District Town Centre is predominantly bounded by residential areas, though West Norwood Cemetery is adjacent to the east of the centre. A site visit of West Norwood District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

10.2 West Norwood District Centre’s key roles include:

convenience shopping – including newsagents, grocers, off licences, a fishmonger, a baker and a butcher. There are two Somerfield supermarkets and an Iceland, which are complemented by a range of independent convenience retailers. A Tesco Express opened after the site analysis/surveys were carried out;

comparison shopping – a small proportion of, predominantly independent, comparison retailers selling a range of comparison goods.

services – including several high street national banks/building societies, cafés, restaurants, takeaways, dry cleaners, launderettes, two Post Offices and hairdressers/beauty parlours;

entertainment – including several pubs/bars and two theatres; and

community facilities – including a doctor’s surgery, several dentist surgeries, a community hall, a library and places of worship.

10.3 West Norwood District Centre has 211 retail/service units (excluding non-retail Class A uses). Table 10.1 sets out the mix of uses in West Norwood Town Centre, compared with the Goad national average. The centre has a far lower proportion of comparison retail units than the national average with proportions of convenience, A1 service, A2 service and A3 and A5 units all above the national average. The centre

LON\R11482-09 (FINAL).doc 90 has a similar proportion of vacant units to the national average suggesting that demand for premises is reasonable.

Table 10.1: West Norwood Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units West Norwood National Average* Comparison Retail 47 23.2 45.4 Convenience Retail 32 15.8 9.1 A1 Services 38 18.7 10.6 A2 Services 22 10.8 9.6 A3 and A5 42 20.7 14.3 A4 8 N/A N/A Vacant 22 10.8 11.0 Total 211 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

10.4 West Norwood has a small selection of comparison shops (47) reflecting the centre’s primary role as a local convenience shopping destination. Table 10.2 provides a breakdown of comparison shop uses by goods categories.

Table 10.2: West Norwood Breakdown of Comparison Units

Type of Unit West Norwood UK Average* Units % % Clothing and Footwear 7 14.9 27.4 Furniture, carpets and textiles 5 10.6 8.8 Booksellers, arts, crafts and stationers 3 6.4 9.3 Electrical, gas, music and photography 4 8.5 10.1 DIY, hardware & homewares 6 12.8 6.3 China, glass, gifts & fancy goods 2 4.3 3.7 Cars, motorcycles & motor access. 5 10.6 2.9 Chemists, drug stores & opticians 6 12.8 8.7 Variety, department & catalogue 1 2.1 2.0 Florists, nurserymen & seedsmen 2 4.3 2.2 Toys, hobby, cycle & sport 0 0.0 5.3 Jewellers 1 2.1 5.1 Other comparison retailers 5 10.6 8.2 Total 47 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

10.5 Considering the small selection of comparison retailers there is a good representation of types of goods within the centre with the only category not represented being toys, hobby, cycle and sport retailers. There is a good proportion of chemists, drugstores

LON\R11482-09 (FINAL).doc 91 and opticians, car dealerships and DIY, hardware and homeware retailers. There is a limited number of major national multiple comparison retailers present in the centre with the only notable retailers present being Superdrug, Woolworths and B&Q.

Service Uses

10.6 West Norwood District Centre has a good range of service uses, with all categories represented, as shown in Table 10.3. The centre has relatively few banks and other financial services compared with the national average. The proportion of estate agents and laundries and dry cleaners is significantly higher than the national average.

Table 10.3: West Norwood Analysis of Selected Service Uses

Type of Use West Norwood Town Centre UK Average* Units % % Restaurants, cafes & takeaways 42 48.8 43.1 Banks/other financial services 3 3.5 15.4 Estate agents and valuers 12 14.0 11.7 Travel agents 2 2.3 4.9 Hairdressers & beauty parlours 20 23.3 22.0 Laundries and dry cleaners 7 8.1 2.9 Total 86 100.0 100.0 Source: Goad (2006) * UK average relates to all town centres surveyed by Goad Plans (Nov 07) N.B. ‘Restaurants, cafés and takeaways’ does not include the 8 pubs in the centre

10.7 Three high street banks/building societies are represented within West Norwood; Nationwide, Natwest and Barclays. In addition to Class A service uses West Norwood District Centre has other non-retail entertainment uses including two theatres; The Nettlefold Hall and The South London Theatre. The centre also has other non-retail uses including several offices, car repair services and community services.

10.8 There are a number of vacant units which are generally evenly spread throughout the centre. The convenience, comparison and service retail units are all spread quite evenly throughout the centre with no visible clusters of uses evident. The national multiple retailers appear to cluster on the core area of Norwood Road, north of Knight’s Hill.

LON\R11482-09 (FINAL).doc 92 Accessibility and Movement

Car Parking

10.9 There is a limited amount of car parking within the centre, with very little car parking on the centres main roads, Norwood Road, Norwood High Street and Knights Hill. The main car park serving the centre is the Waylett Place pay and display car park operated by Lambeth Council, which has 15 spaces with a maximum stay of 3 hours and charges of £0.35 per hour for the first two hours and £1.05 for the third hour. In addition there is on-street parking in the surrounding residential streets and there are privately owned and run car parks including the B&Q car park on Waylett Place and St. Matthew Church car park on Dunbar Street, though these may be subject to varying restrictions. Traffic flows along Norwood Road and throughout the town centre appeared moderate during NLP’s visit, with a fair level of vehicular movement but no congestion observed.

Public Transport

10.10 Public transport accessibility to West Norwood is very good and is given an exceptional rating in terms of Public Transport Accessibility Levels (PTAL). West Norwood railway station is located towards the southern end of the centre on Knights Hill. The station is served by Southern Trains and provides regular direct trains to a number of suburban destinations including London Victoria, London Bridge, Smitham, West Croydon, Crystal Palace and Beckenham Junction. Tulse Hill railway station is located at the northern end of the centre on Station Rise, off of Norwood Road. The station is served by Southern Trains and First Capital Connect Trains providing regular direct trains to a number of central, suburban and regional destinations including London Bridge, Sutton, West Croydon, Wimbledon, Beckenham Junction, St. Albans and Luton.

10.11 Many bus routes have stops in West Norwood District Centre with several bus stops located along Knights Hill, Norwood High Street and London Road. There are at least eleven bus routes connecting West Norwood and Tulse Hill with many destinations throughout London including Marylebone, Euston, Croydon, Mitcham, New Cross, Brixton and Balham. There are two night bus routes providing links to Crystal Palace, Croydon and the West End throughout the night.

LON\R11482-09 (FINAL).doc 93 Pedestrian Access and Movement

10.12 West Norwood District Centre has a linear form with the majority of the shops located along Norwood Road, Knights Hill and Norwood High Street. There are reasonably wide and well maintained pavements which allow a good amount of space for pedestrian movement, though in places the pedestrian realm can feel cluttered with bins, bollards and street lights. Whilst Norwood Road has moderate levels of traffic there is a good provision of pelican crossings. Overall the pedestrian realm in West Norwood is reasonable with good access and relatively free pedestrian movement.

10.13 The PMRS West Norwood Pedestrian Flowcount Report (April 2008) shows that in West Norwood District Centre pedestrian flows are busiest along the central area of Norwood Road on both sides of the road, between Robson Road and Lancaster Avenue. The highest flowcount was recorded outside Somerfield near the junction of Norwood Road and Chestnut Road and the busiest area contained the main multiple retailers in the centre including Woolworths, Superdrug, Iceland and B&Q. The peripheral areas of the centre are recorded as having significantly less pedestrian flows with the count points around Tulse Hill Station at the north periphery and the count points on Knights Hill south of the railway line showing much less footfall than the core areas. See Appendix K for the PMRS Pedestrian Flow Count Report.

Environmental Quality

10.14 The quality of buildings within West Norwood District Centre is predominantly good. The mid 19th Century buildings in the southern part of the core area, around the Knights Hill/Norwood High Street triangle, are attractive and create a distinctive character. This area includes several landmark buildings including the South London Theatre, the Old Library and St. Luke’s Church which dominates views down Norwood Road. The buildings along Norwood Road are also attractive with most of the shop units located within period terraces, though the shop fronts are of varying quality with some appearing well maintained and others in need of repair. There was limited evidence of graffiti or vandalism within the centre and overall during the daytime the centre felt safe and there was no evidence of anti-social behaviour or begging. The centre is adjacent to West Norwood Cemetery which is a conservation area and a site of borough nature conservation importance. There is also open space at St. Luke’s Memorial Garden.

LON\R11482-09 (FINAL).doc 94 10.15 Throughout the centre the paving is generally of reasonable quality, with block paving throughout the majority of the centre but some areas, including the pavement around St. Luke’s Church, have poorer quality tarmac pavements, which have been dug up and repaired leaving a patchwork of tarmac. The level of chewing gum on the paving was not excessive and the public realm was generally clean and free from litter or detritus, with excellent provision of bins throughout the centre, ensuring the upkeep of the environmental quality of the centre. The street lighting is also of a good quality design, which suits the character of the centre.

10.16 Overall the environmental quality within West Norwood is generally good. West Norwood District Centre benefits from a number of landmark buildings complemented by open space and a generally good streetscape. The centre has a good range of independent retailers and services. Traffic flows through the centre are not excessive and the centre has reasonably friendly pedestrian realm.

Junction of Norwood Road (ahead), Knights Hill (left) Facing north along Norwood Road near B&Q and Norwood High Street (right)

Summary of West Norwood’s Strengths and Weaknesses

Strengths

West Norwood District Centre has a good selection of independent traders providing for a range of shopping goods and services.

The centre has a number of convenience shops, including two Somerfield supermarkets and an Iceland. A Tesco Express opened after the site analysis/surveys were carried out.

The centre provides a good range of evening uses including provision of restaurants, cafes and takeaways as well as several public houses.

LON\R11482-09 (FINAL).doc 95 The centre has a very good range of community and leisure uses with two theatres, a library, a Salvation Army community hall and several places of worship.

The centre has a number of landmark buildings and has a good provision of open space, creating a pleasant environment. Most areas within the centre are well maintained and clean.

West Norwood has very good public transport links with the train stations and buses providing convenient means of getting to and from the centre.

Weaknesses

There is a very limited national multiple retailer presence in the District Centre. The number of comparison retailers in the centre is limited.

The centre only has a limited amount of off-street public car parking, though this is countered by the good transport links.

The pedestrian flowcounts suggests the linear nature of the centre significantly reduces footfall at the north and south peripheries, with retailing opportunities in these areas more limited.

LON\R11482-09 (FINAL).doc 96 11.0 STOCKWELL DISTRICT CENTRE

Introduction

11.1 Stockwell is a relatively small District Centre located in the northern half of the Borough. The centre is characterised by small basic shops and services with the majority of the retail provision being on Clapham Road. Stockwell is defined as a District Centre in the Lambeth UDP and the London Plan, fulfilling a predominantly local shopping role. Stockwell is bounded by residential areas. A site visit of Stockwell District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

11.2 Stockwell centre’s key roles include:

convenience shopping – including newsagents, a baker and three convenience stores including a Costcutter. There is also an Iceland supermarket;

comparison shopping - a small range of independent comparison shops;

services – including one high street national bank, a number of cafés, restaurants, takeaways, a travel agent, an estate agent, a dry cleaner, a laundrette, three bookmakers, a key cutters/shoe repairs and hairdressers/beauty parlours;

entertainment – including two pubs/bars; and

community facilities – including two dental surgeries and a veterinary practice.

11.3 Stockwell centre has 37 retail/service units (excluding non-retail Class A uses). Table 11.1 sets out the mix of uses in Stockwell town centre, compared with the Goad national average. The centre has significantly higher proportions of convenience retailers, A1 and A2 service units and A3/A5 units compared with the national averages. The proportion of vacant units is substantially below the national average, with the proportion of comparison retail units also below the national average.

LON\R11482-09 (FINAL).doc 97 Table 11.1: Stockwell District Centre Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Stockwell National Average* Comparison Retail 7 20.0 45.4 Convenience Retail 7 20.0 9.1 A1 Services 8 22.9 10.6 A2 Services 6 17.1 9.6 A3 and A5 6 17.1 14.3 A4 2 N/A N/A Vacant 1 2.9 11.0 Total 37 100.0 100.0 Source: NLP site visit (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

11.4 Stockwell town centre has a small selection of comparison shops (7) reflecting the centre’s primary role as a local convenience shopping destination. Table 11.2 provides a breakdown of comparison shop uses by goods categories.

Table 11.2: Stockwell District Centre Breakdown of Comparison Units

Type of Unit Stockwell Town Centre UK Average* Units % % Clothing and Footwear 1 14.3 27.4 Furniture, carpets and textiles 0 0.0 8.8 Booksellers, arts, crafts and stationers 1 14.3 9.3 Electrical, gas, music and photography 1 14.3 10.1 DIY, hardware & homewares 0 0.0 6.3 China, glass, gifts & fancy goods 0 0.0 3.7 Cars, motorcycles & motor access. 2 28.6 2.9 Chemists, drug stores & opticians 2 28.6 8.7 Variety, department & catalogue 0 0.0 2.0 Florists, nurserymen & seedsmen 0 0.0 2.2 Toys, hobby, cycle & sport 0 0.0 5.3 Jewellers 0 0.0 5.1 Other comparison retailers 0 0.0 8.2 Total 7 100.0 100.0 Source: NLP site visit (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 2007)

11.5 The range of comparison shopping is relatively poor with only five of the thirteen categories represented. There is one clothing store, one arts and crafts shop, one video store, two motorcycle and motor accessories shops, a chemist and an optician. There are no national multiple comparison retailers present in the centre.

LON\R11482-09 (FINAL).doc 98 Service Uses

11.6 Stockwell District Centre has a reasonable range of service uses, with all categories represented, as shown in Table 11.3. The centre has a relatively low proportion of restaurants/cafes/takeaways, estate agents, travel agents and banks/financial services when compared with the national average. The proportions of laundries/dry cleaners and hairdressers/beauty parlours are significantly higher than the national average.

Table 11.3: Stockwell District Centre Analysis of Selected Service Uses

Type of Use Stockwell Town Centre UK Average* Units % % Restaurants, cafes & takeaways 6 40.0 43.1 Banks/other financial services 1 6.7 15.4 Estate agents and valuers 1 6.7 11.7 Travel agents 1 6.7 4.9 Hairdressers & beauty parlours 4 26.6 22.0 Laundries and dry cleaners 2 13.3 2.9 Total 15 100.0 100.0 Source: NLP site visit (2008) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 2 pubs in the centre

11.7 The only high street bank/building society represented within Stockwell District Centre is Natwest. In addition to Class A service uses Clapham Junction town centre has several other non-retail uses including two dental surgeries, one veterinary practice, a post office and a driving school.

11.8 There is one vacant unit within the centre, which is located at the northern end of the centre on Stockwell Road. The convenience retail units are located predominantly towards the south of the centre on Clapham Road. The centre has a small number of comparison units which are spread fairly evenly throughout the centre.

Accessibility and Movement

Car Parking

11.9 Car parking provision in Stockwell District Centre is limited. On street parking on Clapham Road is restricted as it is a red route and double red lines are in place. There is parking in front of the shops at Surridge Court. The area surrounding the centre is part of a controlled parking zone and there is no parking from Monday to

LON\R11482-09 (FINAL).doc 99 Friday between 8.30 a.m. and 5.30 p.m. However, most customers are likely to walk to the centre from the surrounding area.

11.10 Clapham Road (A3) and South Lambeth Road (A203) are major arterial routes linking Central London with south and south east London. Traffic flows through Stockwell District Centre were thus observed to be relatively heavy with intermittent periods of congestion.

Public Transport

11.11 Public transport accessibility to Stockwell District Centre is very good and is given an exceptional (Level 6a) rating in terms of Public Transport Accessibility Levels (PTAL). Stockwell underground station is located within the centre at the northern end. Stockwell is also served by eight bus routes, with bus stops along Clapham Road, Stockwell Road, Binfield Road and South Lambeth Road. The bus routes connect Stockwell with a number of destinations across London including Battersea, Brixton, Camden, Clapham, Kennington, Peckham, Streatham, Tooting, Victoria and West Norwood. Two of the bus routes provide a night bus service providing links throughout the night to Aldwych, Crystal Palace, Morden and Trafalgar Square.

Pedestrian Access and Movement

11.12 Stockwell District Centre is a largely linear centre stretching along Clapham Road with retail also located on a number of additional roads at the northern end of the centre (Stockwell Road, Binfield Road, South Lambeth Road and Stockwell Road). The pavements throughout the centre are generally wide, even and well maintained which allows plenty of space for pedestrian movement. The high traffic levels throughout the centre act as a barrier to pedestrian movement, but there are several pedestrian crossings near the tube station and one further south along Clapham Road. Overall Stockwell District Centre has a reasonably good layout; although it is a largely linear centre, it is fairly compact and so allows pedestrians to visit all parts of the centre easily.

11.13 The PMRS pedestrian flow count (April 2008) in Stockwell differs slightly from the pedestrian flows observed during the NLP site visit. The highest pedestrian counts were found at the northern end of the centre around the tube station and large junction. The locations with the lowest pedestrian counts were located at the southern end of the centre on Clapham Road, close to the shops that were found to

LON\R11482-09 (FINAL).doc 100 be relatively busy during NLP’s site visit. Low pedestrian counts were also noted on the south eastern side of Clapham Road. See Appendix K for the PMRS Pedestrian Flow Count Report.

Environmental Quality

11.14 The buildings within Stockwell town centre are of a reasonable quality including most of the shop fascias and upper parts of the buildings, although some are in a state of slight disrepair, which detracts from the overall appearance of the centre. There was only limited evidence of graffiti or vandalism within the centre. The centre has a number of gardened areas along Clapham Road with benches, bins, and some trees. Throughout the centre the paving is generally of good quality; even and well maintained block paving runs throughout the centre. The pavements are also very wide, giving the centre a feeling of openness. The level of chewing gum on the paving is quite good and the public realm was generally clean and free from litter or detritus. There is a good provision of street lighting, littler bins, bicycle racks, benches and planting throughout the centre, which is generally of a good quality.

11.15 The overall environmental quality within Stockwell District Centre is reasonably good. Stockwell town centre has a good streetscape with wide pavements and areas of public seating. The centre has a reasonable range of convenience retailers, although the comparison retail offer is somewhat limited. Although the traffic flow can be high throughout the centre, there are a number of pedestrian crossings in place.

Stockwell Underground Station Surridge Court

LON\R11482-09 (FINAL).doc 101 Awkward junction at the northern end of the centre Shops on Clapham Road

Summary of Stockwell District Centre’s Strengths and Weaknesses

Strengths

Stockwell District Centre has a good selection of convenience shops, with an Iceland supermarket and a Gregg’s bakery supported by a number of independent convenience stores.

The centre has a reasonably good range of service provision with all categories represented. The centre provides several key local services including a bank, a Post Office, hairdressers, a Launderette and a dry cleaner’s.

The vacancy rate is substantially lower than the national average which suggests demand for premises is reasonably strong.

The centre has good quality, wide pavements, which provide a pleasant shopping environment for customers. Most areas within the centre are well maintained and clean. The provision of street furniture throughout the centre is good.

Stockwell has good public transport links with both the underground station and buses providing convenient means of getting to and from the centre.

Weaknesses

Stockwell District Centre has a relatively poor comparison retail offer, with a number of categories of good not represented within the centre.

The heavy traffic through the centre detracts from the environment and acts as a barrier to free pedestrian movement.

There is limited car parking provision within the centre, however, this is countered by the excellent public transport links.

There are a significantly lower proportion of restaurants, cafes and takeaways and estate agents in Stockwell when compared with the national average.

LON\R11482-09 (FINAL).doc 102 12.0 WATERLOO DISTRICT CENTRE

Introduction

12.1 Waterloo District Centre is located in the north east of Lambeth Borough and includes Lower Marsh and parts of The Cut, Westminster Bridge Road and a small part of Waterloo Road. It does not include Waterloo Station. The majority of the centre falls within a conservation area and as a whole the centre is characterised by small shops and services. Waterloo is defined in the Lambeth UDP as a District Town Centre and fulfils a predominantly local shopping role. Lower Marsh is designated within the London Plan as a CAZ (Central Activity Zone) Frontage.

12.2 The main retail focus is along Lower Marsh, due to the street market. The market has taken place since the early 19th century, and although well established, has fallen in popularity, and following a review by the Lambeth Markets Office, the amount of space allocated for the street market will be halved, with the remainder due to be used for specialist markets. A site visit of Waterloo District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

12.3 Waterloo District Centre’s key roles include:

convenience shopping – including a newsagent, two bakers, a number of convenience stores, a grocer, a health food shop and fruit and vegetables from the market. There is also a Sainsbury’s Local and an Iceland store;

comparison shopping - a small proportion of national multiple retailers selling a limited range of comparison goods, alongside a good range of independent comparison retailers.

services – a large range of restaurants, cafés and takeaways, alongside a number of hairdressers and beauty parlours, laundries/dry cleaners and bookmakers;

entertainment – including a large number of pubs/bars, a cinema (BFI Imax), a private members club and two theatres; and

community facilities – including a health centre and a library.

12.4 Waterloo District Centre has 153 retail/service units (excluding non-retail Class A uses). Table 12.1 sets out the mix of uses in Waterloo, compared with the Goad national average. The centre has a slightly different mix of uses compared with the

LON\R11482-09 (FINAL).doc 103 national average. The proportions of comparison retail units and A2 service uses are below the national averages. The proportion of A3 and A5 units is significantly higher than the national average, whilst the proportions of convenience retail units, A1 services units and vacant units are similar to the national averages.

Table 12.1: Waterloo District Centre Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Waterloo National Average* Comparison Retail 44 32.1 45.4 Convenience Retail 14 10.2 9.1 A1 Services 12 8.8 10.6 A2 Services 8 5.8 9.6 A3 and A5 45 32.8 14.3 A4 16 N/A N/A Vacant 14 10.2 11.0 Total 153 100.0 100.0 Source: Goad (March 2006) and NLP site visit (April 2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

12.5 Waterloo District Centre has a relatively small selection of comparison shops (44) reflecting the centre’s retail role as a local centre. Table 12.2 provides a breakdown of comparison shop uses by goods categories.

12.6 Table 12.2: Waterloo District Centre Breakdown of Comparison Units

Type of Unit Waterloo District Centre UK Average* Units % % Clothing and Footwear 10 22.7 27.4 Furniture, carpets and textiles 0 0.0 8.8 Booksellers, arts, crafts and stationers 10 22.7 9.3 Electrical, gas, music and photography 4 9.1 10.1 DIY, hardware & homewares 3 6.8 6.3 China, glass, gifts & fancy goods 4 9.1 3.7 Cars, motorcycles & motor access. 1 2.3 2.9 Chemists, drug stores & opticians 3 6.8 8.7 Variety, department & catalogue 0 0.0 2.0 Florists, nurserymen & seedsmen 2 4.5 2.2 Toys, hobby, cycle & sport 3 6.8 5.3 Jewellers 3 6.8 5.1 Other comparison retailers 1 2.3 8.2 Total 44 100.0 100.0 Source: Goad (March 2006) and NLP site visit (April 2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 2007)

12.7 There is a reasonably good range of comparison retailers in the centre, with only two categories not represented; furniture/carpets/textiles, and variety/department/ catalogue. The proportions of booksellers/arts/crafts, china/glass/gifts/fancy goods

LON\R11482-09 (FINAL).doc 104 and florists/nurserymen/seedsmen are higher than the national averages, while the proportions of clothing/footwear, chemists/drug stores/opticians and other comparison retailers are below the national average. All other categories are represented at similar proportions to the national averages. There are a limited number of national multiple comparison retailers within the centre, namely Ryman Stationers, Boots the Chemist and Evans Cycles.

Service Uses

12.8 Waterloo District Centre has a fairly limited range of service uses, with two categories not represented; estate agents/valuers and travel agents, and over 80% of service units are within the restaurants/cafés/takeaways category, as shown in Table 12.3. The proportions of restaurants/cafes/takeaways and laundries/dry cleaners are significantly above the national averages, while the proportions of banks/other financial services and hairdressers/beauty parlours are significantly lower than the national averages.

Table 12.3: Waterloo District Centre Analysis of Selected Service Uses

Type of Use Waterloo District Centre UK Average* Units % % Restaurants, cafes & takeaways 45 80.4 43.1 Banks/other financial services 1 1.8 15.4 Estate agents and valuers 0 0.0 11.7 Travel agents 0 0.0 4.9 Hairdressers & beauty parlours 6 10.7 22.0 Laundries and dry cleaners 4 7.1 2.9 Total 56 100.0 100.0 Source: Goad (March 2006) and NLP site visit (April 2008) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 16 pubs/bars in the centre

12.9 Of the high street banks/building societies only Natwest is represented within Waterloo District Centre. In addition to Class A service uses Waterloo District Centre has several entertainment uses including two theatres and a cinema (BFI Imax).

12.10 There is a similar proportion of vacant units within Waterloo to the national average, with the vacant units generally evenly spread throughout the centre. The convenience, comparison and service retail units are all spread quite evenly throughout the centre.

LON\R11482-09 (FINAL).doc 105 Accessibility and Movement

Car Parking

12.11 There is a limited amount of car parking in Waterloo District Centre itself, with the only provision being a small amount of on street parking along Lower Marsh. However, there are three privately run car parks within close proximity to the centre. Waterloo A car park is an underground car park managed by Q-Park located off Station Approach, it has 173 spaces and charges £3 for 1 hour with charges step increasing to £18 for 8 hours. NCP manages a surface car park at Waterloo Railway Station, which has 32 spaces and charges £1.60 for 20 minutes with charges step increasing to £22 for 24 hours. Hungerford car park, located off Belvedere Road, is managed by Central Parking and has 70 spaces, it charges £5.50 for 1 hour, with charges step increasing to £16 for 8 hours.

12.12 High volumes of traffic and periods of congestion were observed along Westminster Bridge Road and Waterloo Road. Traffic levels were a lot lower along Lower Marsh and The Cut, however, the market was on during NLP’s site visit, which may have affected traffic levels along Lower Marsh.

Public Transport

12.13 Public transport accessibility to Waterloo District Centre is excellent and is given an exceptional rating in terms of Public Transport Accessibility Levels (PTAL). Waterloo Station (mainline and underground) is located adjacent to the northern end of the centre, Lambeth North underground station is located adjacent to the southern end of the centre and Southwark underground station is located at the eastern end of The Cut close to the north eastern end of the centre. The three underground stations provide links with the Bakerloo, Northern, Jubilee and Waterloo and City lines, and as such provide links across London. Southwest Trains provides links from Waterloo Railway Station to locations in the south west including Basingstoke, Bristol, Exeter, Guildford, Isle of Wight, Plymouth, Portsmouth, Reading, Southampton, Winchester and Woking.

12.14 Waterloo District Centre is served by three bus routes, one of which is a night bus. The 59 bus route connects the centre with Euston Station, the 76 route connects the centre with Tottenham and route 341 connects the centre with Northumberland Park Tesco. Within walking distance are the three routes which serve the Kennington

LON\R11482-09 (FINAL).doc 106 Road area, routes 3, 344 and C10. Together, these routes connect Kennington Road with Crystal Palace, Clapham Junction, Liverpool Street, Elephant and Castle and Victoria. In addition eighteen further bus routes pass through the area north of Waterloo station and provide links across London.

Pedestrian Access and Movement

12.15 Waterloo District Centre has a predominantly linear form, with the exceptions of sections of Westminster Bridge Road and Waterloo Road, with most of the shops located along Lower Marsh and The Cut. The pavements are reasonably wide, well maintained and unobstructed, providing a spacious environment for pedestrians. While there are high levels of traffic along Westminster Bridge Road and Waterloo Road, there are ample pedestrian crossings, and Lower Marsh and The Cut, which are the main shopping areas, have significantly lower traffic levels. Overall Waterloo District Centre has a relatively poor layout; the linear section is fairly long (approximately 650m) and this, along with the sections on Westminster Bridge Road and Waterloo Road do not provide a natural circuit for pedestrians or encourage them to visit all parts of the centre. The Cut is also physically removed from the rest of the centre and is not a natural extension of Lower Marsh.

12.16 The PMRS Waterloo Pedestrian Flowcount Report (April 2008) shows that in Waterloo District Centre pedestrian flows are busiest along Waterloo Road, particularly at the northern end around the railway station. The highest pedestrian flowcounts were recorded outside the exit to Waterloo Railway Station on Mepham Street. The junction of Waterloo Road, The Cut and Baylis Road has lower levels of pedestrian flows apart from on the northern side of Baylis Road, where pedestrian flows continued to be high. Lower Marsh has reasonable levels of footfall, with the highest pedestrian flows on Lower Marsh being on the north side of the road, though this falls towards the more peripheral area towards the junction with Westminster Bridge Road. The Cut is recorded as having generally less pedestrian flows than the rest of the centre, though again the north side of the road has greater pedestrian flows than the south. See Appendix K for the PMRS Pedestrian Flow County Report.

Environmental Quality

12.17 The environmental quality within Waterloo District Centre is very mixed; it is significantly higher along The Cut than the rest of the centre. The south western end

LON\R11482-09 (FINAL).doc 107 of Lower Marsh and parts of Westminster Bridge Road has the poorest environmental quality.

12.18 The quality of the buildings within Waterloo District Centre is generally reasonable, although they do vary. Those on Westminster Bridge Road and parts of Lower Marsh are of a lower quality than those along The Cut and other parts of Lower Marsh, and those along Waterloo Road are not particularly attractive, but are in good condition. The majority of the shop fascias are in good condition, although some are rather shabby. There are a number of noticeable and attractive buildings spread throughout the centre including the Natwest building on Westminster Bridge Road, the Christian Aid building on Lower Marsh, The Old Vic at the south western end of The Cut, The Fire Station pub on Waterloo Road and The Young Vic at the north eastern end of the centre on The Cut.

12.19 Pavements throughout the centre are reasonable in quality, wide and even. Pavements along The Cut are of a better quality, and more attractive style than in the rest of the centre, and the area appears to have been landscaped fairly recently. There was limited evidence of graffiti or vandalism within the centre, and overall street cleanliness was generally good, with low levels of litter and/or detritus.

12.20 Street furniture provision throughout the centre is adequate, although it varies in quality and style. The street furniture along The Cut is more attractive than that through the rest of the centre, and is uniform in style. There is an attractive area of public green space towards the northern end of the centre by the junction between Waterloo Road and Baylis Road (Millennium Green), which has been attractively landscaped and provides areas of public seating.

12.21 The overall environmental quality within Waterloo District Centre is generally good. The buildings are of a reasonable quality, with some interesting and attractive buildings. The centre has a reasonable range of retail and services, although lacks major national multiple comparison retailers. Although the traffic flow can be high in areas of the centre, there are an adequate number of pedestrian crossings.

LON\R11482-09 (FINAL).doc 108 View south west into Lower Marsh The Old Vic Theatre

Retail units along The Cut Public seating in the public space

Summary of Waterloo District Centre’s Strengths and Weaknesses

Strengths

Waterloo District Centre has a good number of convenience shops, with a number of independent retailers supporting the Iceland and Sainsbury’s Local stores.

The town centre has a good range of evening uses including the provision of a high number of restaurants as well as a reasonable proportion of bars and pubs, a cinema and two theatres.

The centre has a long established market.

The centre has good quality, wide pavements, which provide a spacious shopping environment for customers. Most areas within the centre are well maintained and clean.

Although, less popular than it has been previously, the market is still a significant shopping attraction of Waterloo, and it gives the centre a distinctive character and enhances its vitality.

LON\R11482-09 (FINAL).doc 109 Waterloo has excellent public transport accessibility.

The green public space provides an attractive environment for residents and workers in the area, with public seating and landscaping.

Weaknesses

The centre’s comparison shopping role is relatively limited and it lacks many national multiple comparison retailers which might draw customers to the centre from a wider area.

The overall layout of the centre is relatively poor and does not encourage customers to visit all parts of the centre.

The centre contains only one of the high street banks/building societies, which is located at the far south western end of the centre.

The range of service uses within the centre is limited, and largely made up of restaurants, cafés and takeaways.

The quality of some of the buildings along Westminster Bridge Road is poor and detracts from the overall appearance of the centre.

LON\R11482-09 (FINAL).doc 110 13.0 NORBURY DISTRICT CENTRE

Introduction

13.1 Norbury District Centre is a retail street located on the boundary of the London Boroughs of Lambeth and Croydon. The majority of the centre is located beyond the Lambeth borough boundary in Croydon although there are seven units in retail use within Lambeth at the southern end of Streatham High Road (northern periphery of the centre). This analysis refers to the whole centre. Norbury is identified as a ‘District Centre’ in the Lambeth UDP and The London Plan and fulfils a predominantly local shopping role. Norbury District Town Centre is bounded by residential areas. A site visit of Norbury District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

13.2 Norbury District Centre’s key roles include:

convenience shopping – including newsagents, butchers, grocers, off licences, and a health food shop. There is a large Somerfield supermarket and an Iceland, which are complemented with a range of independent convenience retailers;

comparison shopping – a small proportion of multiple retailing shops supported by independent retailers selling a range of high and lower order comparison goods.

services – including several high street national banks/building societies, cafés, restaurants, takeaways, dry cleaners, a Post Office and hairdressers/beauty parlours;

entertainment – including several pubs/bars, an amusement arcade, and a nightclub; and

community facilities – including a dentist and a community centre.

13.3 Norbury District Centre has 181 retail/service units (excluding non-retail Class A uses). Table 13.1 sets out the mix of uses in Norbury, compared with the Goad national average. The centre has a far lower proportion of comparison retail units than the national average with proportions of convenience, A1 service, A2 service and A3 and A5 units all above the national average. The centre has a slightly higher proportion of vacant units than the national average suggesting that demand for properties may be low.

LON\R11482-09 (FINAL).doc 111 Table 13.1: Norbury District Centre Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Norbury National Average* Comparison Retail 31 17.4 45.4 Convenience Retail 25 14.0 9.1 A1 Services 35 19.7 10.6 A2 Services 30 16.8 9.6 A3 and A5 35 19.7 14.3 A4 3 N/A N/A Vacant 22 12.4 11.0 Total 181 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

13.4 Norbury District Centre has a limited selection of comparison shops (31) reflecting the centre’s primary role as a local convenience shopping destination. Table 13.2 provides a breakdown of comparison shop uses by goods categories.

Table 13.2: Norbury District Centre Breakdown of Comparison Units

Type of Unit Norbury UK Average* Units % % Clothing and Footwear 4 12.9 27.4 Furniture, carpets and textiles 5 16.1 8.8 Booksellers, arts, crafts and stationers 0 0.0 9.3 Electrical, gas, music and photography 4 12.9 10.1 DIY, hardware & homewares 5 16.1 6.3 China, glass, gifts & fancy goods 1 3.2 3.7 Cars, motorcycles & motor access. 1 3.2 2.9 Chemists, drug stores & opticians 5 16.1 8.7 Variety, department & catalogue 0 0.0 2.0 Florists, nurserymen & seedsmen 1 3.2 2.2 Toys, hobby, cycle & sport 2 6.5 5.3 Jewellers 0 0.0 5.1 Other comparison retailers 3 9.8 8.2 Total 31 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

13.5 Considering the limited number of comparison retailers there is a good representation of types of goods within the centre with the only categories not represented: booksellers, arts, crafts and stationers; variety and department; and jewellers. There is a good proportion of furniture and carpet stores, chemists, drugstores and opticians and DIY, hardware and homeware retailers. There is a very limited number of major

LON\R11482-09 (FINAL).doc 112 national multiple comparison retailers present in the centre with the only notable retailer present being Superdrug.

Service Uses

13.6 Norbury District Centre has a good range of service uses, with all categories represented, as shown in Table 13.3. The centre has a relatively low proportion of banks/other financial services and travel agents compared with the national average. The proportion of estate agents and hairdressers and beauty parlours is significantly higher than the national average.

Table 13.3: Norbury District Centre Analysis of Selected Service Uses

Type of Use Norbury UK Average* Units % % Restaurants, cafes & takeaways 35 43.2 43.1 Banks/other financial services 5 6.2 15.4 Estate agents and valuers 15 18.5 11.7 Travel agents 1 1.2 4.9 Hairdressers & beauty parlours 22 27.2 22.0 Laundries and dry cleaners 3 3.7 2.9 Total 81 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07) N.B. ‘Restaurants, cafés and takeaways’ does not include the 4 pubs in the centre

13.7 A number of high street banks/building societies are represented within Norbury including; Halifax, Abbey, Lloyds TSB, Natwest and Barclays. In addition to Class A service uses Norbury district centre has entertainment uses including an amusement arcade and a nightclub as well as other non-retail uses including offices and a community centre.

13.8 There are a large proportion of vacant units which are generally evenly spread throughout the centre, with only one small cluster observed relatively centrally along London Road. The convenience, comparison and service retail units are all spread quite evenly throughout the centre with no visible clusters of uses or prime retail frontages evident.

LON\R11482-09 (FINAL).doc 113 Accessibility and Movement

Car Parking

13.9 There is a limited amount of car parking within the centre, with very little car parking on London Road itself. The main car park serving the centre is the Granville Gardens car park operated by London Borough of Croydon, which has 135 spaces and charges £0.40 for 1 hour with charges step increasing up to £2.50 for 11 hours. In addition there is on-street parking in the surrounding residential streets, though these are subject to varying restrictions. Traffic flows along London Road and throughout the centre appeared moderate to heavy during NLP’s visit, with lots of vehicular movement but no congestion observed.

Public Transport

13.10 Public transport accessibility to Norbury is good and is given a rating of good (level 4) in terms of Public Transport Accessibility Levels (PTAL). Norbury railway station is located at the northern end of the centre nearer to the Borough boundary, though still within Croydon. The station is managed by Southern and provides regular direct trains to a number of central and suburban destinations including London Victoria, London Bridge, Caterham, Epsom, Croydon and Sutton. Many bus routes have stops in Norbury District Centre with several bus stops located along London Road and a northbound bus lane also along London Road. There are at least five bus routes connecting Norbury with many destinations throughout south London including Streatham, Brixton, Stockwell, Battersea and Croydon. One of the bus routes through the centre runs 24 hours with an additional night bus route providing links to Croydon and Marble Arch.

Pedestrian Access and Movement

13.11 Norbury District Centre has a linear form with the majority of the shops located along London Road. There are reasonably wide and well maintained pavements which allow a good amount of space for pedestrian movement. Whilst London Road has moderate levels of traffic there is a good provision of pelican crossings. Pedestrian flows tend to be heaviest south of the railway bridge close to the railway station. Pedestrian flows are significantly lower along the part of Streatham High Road located within the centre. Overall Norbury has a reasonably good layout and

LON\R11482-09 (FINAL).doc 114 although the centre is very linear, it is not overly elongated and allows relatively easy pedestrian movement throughout the centre.

Environmental Quality

13.12 The quality of buildings within Norbury District Centre is predominantly good. The Victorian and Edwardian buildings are an attractive feature of the centre and enhance the attractiveness of the centre. Despite the attractive nature of the buildings many have more modern shop fronts and fascias at ground floor. The quality of the shop fronts is varied with some shop fronts presentable and well maintained and others appearing tired and in disrepair. There was limited evidence of graffiti or vandalism within the centre and overall during the daytime the centre felt safe and there was no evidence of anti-social behaviour or begging. The centre is within close proximity to Norbury Park, though the centre itself does not have many trees or benches.

13.13 Throughout the centre the paving is generally of good quality, with reasonably attractive block paving throughout the majority of the centre which is even and well maintained. This is particularly noticeable immediately north of the railway bridge, where there is red brick paving. The level of chewing gum on the paving is quite good and the public realm was generally clean and free from litter or detritus, with good provision of bins throughout the centre, ensuring the upkeep of the environmental quality of the centre.

13.14 Overall the environmental quality within Norbury town centre is generally good. Norbury town centre benefits from a good streetscape with wide pavements and coherent frontages. The town centre has a good range of independent retailers and services. Although the traffic flow can be high in areas of the centre, there are an adequate number of pedestrian crossings.

LON\R11482-09 (FINAL).doc 115 Railway Bridge Part of Norbury Town Centre in Lambeth

London Road north of the Railway Bridge Looking along London Road

Summary of Norbury District Centre’s Strengths and Weaknesses

Strengths

Norbury District Centre has a good selection of independent traders providing a range of shopping goods and services.

The centre has a number of convenience shops, including a Somerfield supermarket.

The centre provides a good range of evening uses including provision of restaurants, cafes and takeaways as well as several public houses and a nightclub.

The centre has a good provision of high street banks.

The centre has good quality pavements, which provide a pleasant shopping environment for customers. Most areas within the centre are well maintained and clean.

Norbury has very good public transport links with both the train station and buses providing convenient means of getting to and from the centre.

Weaknesses

The moderate to heavy traffic through the centre detracts from the environment and acts as a barrier to free pedestrian movement.

There is a very limited national multiple retailer presence and the number of comparison shopping retail units is well below the national average.

The vacancy rate is above the national average, with a clustering effect of vacant units apparent in one central part of the centre.

LON\R11482-09 (FINAL).doc 116 14.0 HERNE HILL DISTRICT CENTRE

Introduction

14.1 Herne Hill District Centre is situated on the roads surrounding Herne Hill railway station. Approximately half of the retail units which form the District Town Centre are located beyond the borough boundary in Southwark with the main retail areas within the Borough located adjacent to the station. This analysis refers to the whole centre. The retail units in the centre are a mix of traditional terraced properties, post-war single storey retail units and railway arches. Herne Hill is identified as a ‘District Town Centre’ in the Lambeth UDP, but it is not designated in the London Plan and fulfils a predominantly local shopping role. Herne Hill District Town Centre is bounded by residential areas to the north, south and east, with Brockwell Park to the west. The centre is dissected by the railway line, with only one road under the railway bridge forming the junction of six others. A site visit of Herne Hill District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

14.2 Herne Hill District Centre’s key roles include:

convenience shopping – including newsagents, a butcher, grocers, off licences, and a fish monger. There is a small Sainsbury’s Local supermarket, which is complemented with a range of independent convenience retailers;

comparison shopping – several independent retailers selling a range of comparison goods;

services – including several cafés, restaurants, takeaways, a dry cleaners, a launderette, and hairdressers/beauty parlours;

entertainment – including several pubs/bars; and

community facilities – including a health surgery and the nearby Brockwell Park and Lido.

14.3 Herne Hill District Centre has 103 retail/service units (excluding non-retail Class A uses). Table 14.1 sets out the mix of uses in Herne Hill, compared with the Goad national average. The centre has a far lower proportion of comparison retail units than the national average with proportions of convenience, A1 service, A2 service and A3 and A5 units all above the national average. The centre has a slightly higher

LON\R11482-09 (FINAL).doc 117 proportion of vacant units to the national average suggesting that demand for properties may be low.

Table 14.1: Herne Hill District Centre Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Herne Hill National Average* Comparison Retail 27 28.5 45.4 Convenience Retail 14 14.7 9.1 A1 Services 12 12.6 10.6 A2 Services 10 10.5 9.6 A3 and A5 20 21.1 14.3 A4 8 N/A N/A Vacant 12 12.6 11.0 Total 103 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

14.4 Herne Hill District Centre has a limited selection of comparison shops (27) reflecting the centre’s primary role as a local convenience and service shopping destination. Table 14.2 provides a breakdown of comparison shop uses by goods categories.

Table 14.2: Herne Hill District Centre Breakdown of Comparison Units

Type of Unit Herne Hill UK Average* Units % % Clothing and Footwear 3 11.1 27.4 Furniture, carpets and textiles 2 7.4 8.8 Booksellers, arts, crafts and stationers 1 3.7 9.3 Electrical, gas, music and photography 2 7.4 10.1 DIY, hardware & homewares 6 22.3 6.3 China, glass, gifts & fancy goods 2 7.4 3.7 Cars, motorcycles & motor access. 1 3.7 2.9 Chemists, drug stores & opticians 2 7.4 8.7 Variety, department & catalogue 0 0.0 2.0 Florists, nurserymen & seedsmen 2 7.4 2.2 Toys, hobby, cycle & sport 2 7.4 5.3 Jewellers 1 3.7 5.1 Other comparison retailers 3 11.1 8.2 Total 27 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

14.5 There is a good representation of comparison retailers across the different types of comparison retail goods. The only category that is not represented is variety, department and catalogue stores. There is an especially good range of DIY, hardware and homeware shops, with six units selling these types of goods. The only

LON\R11482-09 (FINAL).doc 118 comparison national multiple retailer within the centre is Oxfam, though convenience multiple retailers include Sainsbury’s and Threshers.

Service Uses

14.6 Herne Hill District Centre has a reasonable range of service uses, though as shown in Table 14.3 the centre does not have any banks/other financial services or travel agents. The centre does have a good number of restaurant, cafes and takeaways and also has a selection of hairdressers and beauty parlours.

Table 14.3: Herne Hill District Centre Analysis of Selected Service Uses

Type of Use Herne Hill Town Centre UK Average* Units % % Restaurants, cafes & takeaways 20 58.8 43.1 Banks/other financial services 0 0.0 15.4 Estate agents and valuers 5 14.7 11.7 Travel agents 0 0.0 4.9 Hairdressers & beauty parlours 7 20.6 22.0 Laundries and dry cleaners 2 5.9 2.9 Total 81 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07) N.B. ‘Restaurants, cafés and takeaways’ does not include the 8 pubs in the centre

14.7 There are a notable proportion of vacant units in the centre, with the most noticeable cluster being the vacant units in the railway arches on Milkwood Road. The convenience, comparison and service retail units are all spread quite evenly throughout the centre with no visible clusters of uses or prime retail frontages evident.

Accessibility and Movement

Car Parking

14.8 There is a very limited amount of car parking within the centre. The only public car parking available is on-street. Given the layout and business of the road junctions, there are limited spaces where parking is permitted within the centre, although there is a small number of shared-user and time restricted free bays within the centre. There is also off street parking at the rear of the Half Moon Pub, though this appears to be private and restricted. Traffic flows along Dulwich Road, Norbury Road and Half Moon Lane appeared moderate to heavy during NLP’s visit, with lots of vehicular movement and some congestion at the junction of the six roads which converge under the railway bridge. LON\R11482-09 (FINAL).doc 119 Public Transport

14.9 Public transport accessibility to Herne Hill District Centre is very good and is given a very good rating in terms of Public Transport Accessibility Levels (PTAL). Herne Hill railway station is located in the heart of the centre on Railton Road. The station is served by South-eastern Trains and First Capital Connect and provides regular direct trains to a number of central, suburban and regional destinations including London Victoria, Wimbledon, Sutton, Orpington, St. Albans and Luton. Many bus routes have stops in Herne Hill with several bus stops located adjacent to Brockwell Park and on Herne Hill and Half Moon Lane. There are at least six bus routes connecting Herne Hill with many destinations throughout London including the West End, Euston, Peckham, Clapham, Croydon, Crystal Palace and Mitcham. One of the bus routes through the centre, Peckham to Putney, runs 24 hours with an additional two night bus routes providing links to Croydon, Bromley and the West End.

Pedestrian Access and Movement

14.10 Herne Hill District Centre has a radial form with the main retail frontages located on the six roads (Dulwich Road, Norwood Road, Railton Road, Half Moon Lane, Milkwood Road and Herne Hill) that form a complex junction under and either side of the railway bridge. Although the pavements are adequate in width and there is a good provision of crossings in the centre, the high levels of traffic and layout of the centre around a series of junctions does not create a centre which is easily navigable for pedestrians. However, the centre is compact and there are some areas, notably adjacent to Brockwell Park and outside of the railway station entrance, where the pedestrian realm is good. Overall Herne Hill District Centre has a reasonable layout. The considerable levels of traffic and number of roads that have to be crossed to move around the centre detract from the centre’s ease of pedestrian movement and legibility.

Environmental Quality

14.11 The quality of buildings within Herne Hill District Centre is reasonable and part of the centre falls within Herne Hill Conservation Area. There are several good quality Victorian buildings, such as the Half Moon Pub, which are an attractive feature of the centre. However, these are in contrast to the railway arches and the single storey terrace alongside the railway line on Norbury Road, which both appear rundown and not of the same visual quality as the Victorian buildings. The quality of the shop

LON\R11482-09 (FINAL).doc 120 fronts varies throughout the centre with some shop fronts presentable and well maintained and others appearing tired and in disrepair. There was limited evidence of graffiti or vandalism within the centre, though at the entrance to Brockwell Park there was some anti-social behaviour observed with people drinking on the street, which slightly detracted from the feeling of safety and ambience of the centre. Despite this, the proximity of Brockwell Park to the centre is an asset and is an excellent setting for the retail frontages on the west side of the railway line.

Dulwich Road Railway bridge and road junction

Single storey retail frontages along Norbury Road as Half Moon Pub is an example of the better seen from Brockwell Park architecture in Herne Hill Town Centre

14.12 Throughout the centre the paving is generally adequate, with standard concrete block paving throughout the majority of the centre which is even and well maintained. The public realm was generally clean and free from litter or detritus, with good provision of bins throughout the centre, ensuring the upkeep of the environmental quality of the centre.

14.13 Overall the environmental quality within Herne Hill is reasonable with a mix of building styles and quality. There is significant scope to improve the streetscape, especially to help create legibility for pedestrians and lessen the impact that the road junctions

LON\R11482-09 (FINAL).doc 121 have on the centre. There is a good provision of independent shops and services, ensuring the District Centre has an important local shopping role.

Summary of Herne Hill District Centre’s Strengths and Weaknesses

Strengths

Herne Hill District Centre serves an important local shopping role with a number of convenience shops suitable for top-up shopping and important local services including a launderette, hairdressers and a sub-post office.

The centre provides a good range of food and drink based uses including provision of restaurants, cafes and takeaways as well as several public houses and bars.

The proximity to Brockwell Park and the associated leisure facilities helps both the environmental quality and general attraction of the centre.

Herne Hill District Centre has very good public transport links with both the train station and buses providing convenient means of getting to and from the centre.

Weaknesses

The layout of the centre around a series of junctions reduces pedestrian legibility, acts as a barrier to free pedestrian movement and detracts from the environment.

There is a very limited national multiple retailer presence and the number of comparison shopping retail units is well below the national average. The centre also does not have any banks.

The vacancy rate is slightly above the national average, with a number of the railway arches appearing to be vacant or under used.

LON\R11482-09 (FINAL).doc 122 15.0 LAVENDER HILL DISTRICT CENTRE

Introduction

15.1 Lavender Hill District Centre is located on the boundary of Lambeth and Wandsworth. The majority of the centre is located beyond the boundary in Wandsworth; the centre has 105 Class A units, and only 30 of these are within Lambeth, situated around the junction of Queenstown Road and Wandsworth Road. This analysis refers to the whole centre. The retail units in the centre are predominantly the ground floor units of historic terraced buildings typical of a London High Street. Lavender Hill District Town Centre is bounded by residential areas. A site visit of Lavender Hill District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

15.2 Lavender Hill District Centre’s key roles include:

convenience shopping – including newsagents, off licenses, sandwich bars, a Costcutter convenience store and a Sainsbury’s Local store;

comparison shopping - a number of high quality specialist independent shops selling a range of high and lower order comparison goods.

services – including a good range of cafés, restaurants, takeaways, hairdressers/beauty parlours, laundries and dry cleaners and an estate agent;

entertainment – comprising a number of pubs/bars, two betting offices and a snooker hall; and

community facilities – including a nursery, a veterinary clinic a doctor’s surgery and a dental practice.

15.3 Lavender Hill District Centre has 105 retail/service units (excluding non-retail Class A uses). Table 15.1 sets out the mix of uses in Lavender Hill District Centre, compared with the Goad national average. The centre has smaller proportions of comparison retail units and A2 service units that the national averages. The proportion convenience retail units is similar to the national average while the proportions of A1 services, A3/A5 uses and vacant units are greater than the national averages.

LON\R11482-09 (FINAL).doc 123 Table 15.1: Lavender Hill District Centre Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Lavender Hill National Average* Comparison Retail 28 28.9 45.4 Convenience Retail 10 10.3 9.1 A1 Services 21 21.7 10.6 A2 Services 3 3.1 9.6 A3 and A5 20 20.6 14.3 A4 9 N/A N/A Vacant 15 15.5 11.0 Total 105 100.0 100.0 Source: NLP Site Visit (April 2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

15.4 Lavender Hill District Centre has a relatively small selection of comparison shops (28) reflecting the centre’s role as a predominantly local convenience shopping and service destination. Table 15.2 provides a breakdown of comparison shop uses by goods categories.

Table 15.2: Lavender Hill District Centre Breakdown of Comparison Units

Type of Unit Lavender Hill UK Average* Units % % Clothing and Footwear 5 17.9 27.4 Furniture, carpets and textiles 8 28.6 8.8 Booksellers, arts, crafts and stationers 1 3.6 9.3 Electrical, gas, music and photography 2 7.1 10.1 DIY, hardware & homewares 4 14.3 6.3 China, glass, gifts & fancy goods 1 3.6 3.7 Cars, motorcycles & motor access. 0 0.0 2.9 Chemists, drug stores & opticians 2 7.1 8.7 Variety, department & catalogue 1 3.6 2.0 Florists, nurserymen & seedsmen 1 3.6 2.2 Toys, hobby, cycle & sport 3 10.7 5.3 Jewellers 0 0.0 5.1 Other comparison retailers 0 0.0 8.2 Total 28 100.0 100.0 Source: NLP Site Visit (April 2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 2007)

15.5 Considering the limited number of comparison retailers there is a good range of comparison goods available within the centre, with the only categories not represented being cars/motorcycles/motor accessories, jewellers and other comparison retailers. The proportions of furniture/carpets/textiles, DIY/hardware/homewares and toys/ hobby/cycle and sport are significantly higher than the national averages while the proportions of clothing/footwear,

LON\R11482-09 (FINAL).doc 124 booksellers/arts/crafts/stationers and electrical/gas/ music/photography are significantly below the national averages.

Service Uses

15.6 Lavender Hill District Centre has a reasonable range of service uses, though only three of the six categories are represented, as shown in Table 15.3. The centre has relatively high proportions of hairdressers/beauty parlours, laundries/dry cleaners and restaurants/cafés/takeaways compared with the national averages. The centre does not have any banks/other financial services, estate agents or travel agents.

Table 15.3: Lavender Hill District Centre Analysis of Selected Service Uses

Type of Use Lavender Hill District Centre UK Average* Units % % Restaurants, cafes & takeaways 20 50.0 43.1 Banks/other financial services 0 0.0 15.4 Estate agents and valuers 0 0.0 11.7 Travel agents 0 0.0 4.9 Hairdressers & beauty parlours 15 37.5 22.0 Laundries and dry cleaners 5 12.5 2.9 Total 42 100.0 100.0 Source: NLP Site Visit (April 2008) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 9 pubs in the centre

15.7 None of the main high street banks/building societies are represented within Lavender Hill District Centre. However, in addition to Class A service uses Lavender Hill District Centre has several other non-retail uses including a doctor’s surgery, a veterinary practice, a nursery, a snooker hall and a dental practice.

15.8 Despite the relatively high number of vacant units, there are no obvious clusters and they are spread quite evenly throughout the centre. The convenience, comparison and service retail units are also spread fairly evenly throughout the centre.

Accessibility and Movement

Car Parking

15.9 There is a limited amount of car parking within Lavender Hill District Centre; there are no car parks within the centre and on-street parking is limited to Queenstown Road. Shoppers pay and display parking bays are provided along Queenstown Road, which have a maximum stay of 4 hours, and are charged at £1.80 per hour. Traffic flows

LON\R11482-09 (FINAL).doc 125 were noted to be moderately heavy during the NLP site visit, but no congestion was observed. Traffic flows were slightly heavier along Lavender Hill and Wandsworth Road than along Queenstown Road.

Public Transport

15.10 Public transport accessibility to Lavender Hill District Centre is reasonably good, although there are no tube or train stations within the centre. It is given a moderate rating in terms of Public Transport Accessibility Levels (PTAL). Queenstown Road railway station is approximately 500m from the centre, Clapham Junction railway station is approximately 700m from the centre, and Battersea Park Road railway station is approximately 1 km from the centre. The stations provide links to a number of destinations in south London and beyond including London Bridge, London Victoria, London Waterloo, Aldershot, Alton, Basingstoke, Croydon, Guildford, Leatherhead, Portsmouth, Reading, Southampton, Twickenham and Windsor. There are no underground stations within a kilometre of the centre, however Clapham Common and Clapham South are both within 1.5km of the centre and are on the northern line.

15.11 Lavender Hill District Centre benefits from a good bus services; at least five bus routes pass through the centre, with bus stops located on Lavender Hill, Queenstown Road and Wandsworth Road. The bus routes connect Lavender Hill with many destinations throughout London including Aldwych, Chelsea, Oxford Circus, Peckham, Streatham, Tooting, Vauxhall, Wandsworth, Waterloo and Wimbledon. In addition there are three night bus routes that run through the centre providing night time public transport to Aldwych, Peckham, South Kensington and Wimbledon.

Pedestrian Access and Movement

15.12 Lavender Hill District Centre takes the form of a T shape with shops located on Lavender Hill, Wandsworth Road and Queenstown Road. The pavements are reasonably wide, unobstructed and well maintained throughout the centre allowing for easy pedestrian movement. There are moderately heavy traffic levels throughout the centre, which act as a barrier to pedestrian movement; whilst there are some pedestrian crossings in the centre, there are not any on Wandsworth Road or Lavender Hill apart from at the cross roads with Queenstown Road and Cedar Road. Pedestrian flows tend to be heaviest along Lavender Hill, and quietest along

LON\R11482-09 (FINAL).doc 126 Wandsworth Road. Overall Lavender Hill has a reasonably good layout, as it is a relatively compact centre with a good amount of space for pedestrian movement.

Environmental Quality

15.13 The quality of buildings within Lavender Hill District Centre is predominantly good, although there are a small number of unattractive buildings interspersed throughout the centre. The centre has a mix of attractive historic terrace buildings, with retail on the ground floor, and modern infill, most of which is sympathetic to the character of the centre. The quality and maintenance of the shop fronts is mixed, with some good quality newer shop fronts and other shop fronts appearing somewhat shabby. There was limited evidence of graffiti or vandalism within the centre and overall during the daytime the centre felt safe and there was no evidence of anti-social behaviour or begging. The centre is within fairly close proximity to Clapham Common, however, there is a general lack of public seating and open space within the centre itself.

15.14 Throughout the centre the paving is generally of good quality and is reasonably wide and even. The pavements are reasonably clean, although had quite high levels of chewing gum; overall there was little evidence of litter throughout the centre. There is a good provision of street lighting and litter bins throughout the centre and CCTV is evident; the street furniture is of a good quality, but varies slightly in style and is obviously newer along Lavender Hill than Wandsworth Road and Queenstown Road.

15.15 Overall the environmental quality within Lavender Hill District Centre is largely good. The buildings are generally reasonably attractive and well maintained, as are the pavements which are wide and even. The centre has a good range of independent retailers and services. There are moderately heavy traffic flows, and a small number of unattractive buildings that detract from the environment in the centre.

View north along Queenstown Road Retail units along Lavender Hill LON\R11482-09 (FINAL).doc 127 View east along Lavender Hill View west along Wandsworth Road

Summary of Lavender Hill District Centre’s Strengths and Weaknesses

Strengths

The centre has relatively good food and grocery provision, although it is only really suitable for top up food shopping.

The centre provides a reasonably good range of specialist independent comparison retailers.

The town centre provides a reasonably good range of service facilities; the provision of hairdressers and beauty parlours and laundries and dry cleaners is significantly higher than the national average.

The quality of buildings is reasonably good, and although the centre contains a mix of architectural styles, they gel together well and give the centre an attractive appearance.

The centre has good quality wide pavements which provide a pleasant shopping environment for customers.

The centre has good public transport links.

Weaknesses

The range of comparison shops within the centre is predominantly independent shops and there are a number of categories either under represented or not represented within the centre.

There are no banks or building societies within the centre.

There is a limited range of leisure and entertainment facilities. The centre’s evening economy is based primarily on bars, pubs and restaurants, although there is also a snooker hall.

LON\R11482-09 (FINAL).doc 128 Car parking is limited within the centre, however, this is compensated by the good public transport links.

The moderately high traffic levels coupled with a shortage of pedestrian crossings creates a barrier to pedestrian movement within the centre.

The vacancy rate is higher than the national average, which suggests a relatively weak demand for premises.

LON\R11482-09 (FINAL).doc 129 16.0 CAMBERWELL GREEN DISTRICT CENTRE

Introduction

16.1 Camberwell Green District Centre is located on the boundary of the London Borough’s of Lambeth and Southwark. The majority of the centre is located beyond the boundary within Southwark; the centre has 223 Class A units, and only 21 of these are within Lambeth around the junction of Denmark Hill and Coldharbour Lane (southern periphery of centre). This analysis refers to the whole centre. The retail units in the centre are a mixture of period buildings typical of a London High Street and more modern infill, ranging from the 1950s/60s to present times. Camberwell Green District Town Centre is bounded by residential areas. A site visit of Camberwell Green District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

16.2 Camberwell Green District Centre’s key roles include:

convenience shopping – including bakers, newsagents, grocers, convenience stores, an Oriental Supermarket and two Somerfield Supermarkets;

comparison shopping - a small proportion of national multiple retailing shops supported by independent retailers selling a range of higher and lower order comparison goods.

services – including a reasonable range of high street national banks/building societies, cafés, restaurants, takeaways, estate agents and hairdressers/beauty parlours;

entertainment – including several pubs, an amusement arcade, a number of betting offices, a snooker club, a bingo hall and a leisure centre; and

community facilities – including a library and a doctor’s surgery.

16.3 Camberwell Green District Centre has 223 retail/service units (excluding non-retail Class A uses). Table 16.1 sets out the mix of uses in Camberwell Green District Centre, compared with the Goad national average. The centre has a lower proportion of comparison retail units compared with the national average, and a higher proportion of convenience retail units. The proportions of A1 and A2 services units and A3 and A5 units are slightly higher than the national averages while the proportion of vacant units significantly higher than the national average.

LON\R11482-09 (FINAL).doc 130 Table 16.1: Camberwell Green District Centre Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Units Camberwell Green National Average* Comparison Retail 43 20.0 45.4 Convenience Retail 36 16.7 9.1 A1 Services 29 13.5 10.6 A2 Services 27 12.6 9.6 A3 and A5 40 18.6 14.3 A4 8 N/A N/A Vacant 40 18.6 11.0 Total 223 100.0 100.0 Source: NLP Site Visit (April 2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

16.4 Camberwell Green District Centre has a relatively small selection of comparison shops (43) reflecting the centre’s role as a shopping centre serving local needs. Table 16.2 provides a breakdown of comparison shop uses by goods categories.

Table 16.2: Camberwell Green District Centre Breakdown of Comparison Units

Type of Unit Camberwell Green UK Average* Units % % Clothing and Footwear 7 16.3 27.4 Furniture, carpets and textiles 0 0.0 8.8 Booksellers, arts, crafts and stationers 5 11.6 9.3 Electrical, gas, music and photography 11 25.6 10.1 DIY, hardware & homewares 2 4.7 6.3 China, glass, gifts & fancy goods 0 0.0 3.7 Cars, motorcycles & motor access. 0 0.0 2.9 Chemists, drug stores & opticians 7 16.3 8.7 Variety, department & catalogue 2 4.7 2.0 Florists, nurserymen & seedsmen 1 2.3 2.2 Toys, hobby, cycle & sport 0 0.0 5.3 Jewellers 4 9.3 5.1 Other comparison retailers 4 9.3 8.2 Total 43 100.0 100.0 Source: NLP Site Visit (April 2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 2007)

16.5 Four of the thirteen categories are not represented within the centre: furniture/carpets /textiles; china/glass/gifts/fancy goods; cars/motorcycles/motor accessories; and toys/ hobby/cycle/sport. The proportion of units in a number of the categories is higher than the national average, including booksellers/arts/crafts/stationers, electrical/gas/ music/photography, chemists/drug stores/opticians, variety/department/catalogue, jewellers, and other comparison retailers. The proportion of clothing/footwear and DIY/hardware/homeware units are significantly lower than the national averages. There are only a few national multiple comparison retailers within the centre including

LON\R11482-09 (FINAL).doc 131 Apollo Video Rental, Cancer Research UK Charity Shop, Hallmark Cards, Scope Charity Shop, Snappy Snaps, Superdrug, Woolworths and 99p Stores.

Service Uses

16.6 Camberwell Green District Centre has a reasonable range of service uses, with all categories except travel agents represented, as shown in Table 16.3. The centre has a relatively high proportion of restaurants/cafes/takeaways and laundries/dry cleaners compared with the national averages. The proportion of estate agents/valuers and banks/other financial services is lower than the national average, while the proportion of hairdressers/beauty parlours is similar to the national average.

Table 16.3: Camberwell Green District Centre Analysis of Selected Service Uses

Type of Use Camberwell Green UK Average* Units % % Restaurants, cafes & takeaways 40 50.0 43.1 Banks/other financial services 9 11.3 15.4 Estate agents and valuers 6 7.5 11.7 Travel agents 0 0.0 4.9 Hairdressers & beauty parlours 18 22.5 22.0 Laundries and dry cleaners 7 8.7 2.9 Total 85 100.0 100.0 Source: NLP Site Visit (April 2008) *UK average relates to all town centres surveyed by Goad Plans (Nov 2007) N.B. ‘Restaurants, cafés and takeaways’ does not include the 8 pubs in the centre

16.7 Six of the financial services category are banks, most of which are main high street banks/building societies including; Abbey National, Barclays, HSBC, Lloyds TSB and Natwest. The other three units in this category are money transfer services. In addition to Class A service uses Camberwell District Centre has several other non- retail uses; several pubs, an amusement arcade, a number of betting offices, a snooker club, a bingo hall a leisure centre, a doctor’s surgery and a library.

16.8 There are a large proportion of vacant units within the centre, most of which are located within a number of small clusters of units. There is a cluster of six vacant units on Camberwell Green, to the north of the Job Centre and three smaller clusters of three vacant units located on the northern side of Coldharbour Lane, just south of the Southwark boundary, on Camberwell New Road near the snooker club, and within Butterfly Walk Shopping Centre off Denmark Hill. The convenience, comparison and service retail units are all spread quite evenly throughout the centre.

LON\R11482-09 (FINAL).doc 132 Accessibility and Movement

Car Parking

16.9 Car parking is very limited in Camberwell Green District Centre. Camberwell New Road is a red route, and there are no car parks within the centre, or within close proximity to it. There is limited on street parking on Coldharbour Lane and in some of the surrounding residential streets, but these are subject to varying restrictions. Traffic flows were heavy throughout the centre, particularly on Denmark Hill (A215) and Camberwell New Road (A202) which are also subject to moderate levels of congestion. The high number of buses going through the centre adds significantly to the congestion, particularly at peak travel hours.

Public Transport

16.10 Public transport accessibility to Camberwell Green District Centre is reasonably good. The centre is given a PTAL rating (Public Transport Accessibility Levels) of Level 5 (good). There are no train or tube stations within the centre but there are a number within a reasonably close proximity; Brixton and Oval tube stations are both less than two kilometres from the centre, while Loughborough Junction and Denmark Hill train stations are both within 500m of the centre. Brixton tube station is on the Victoria Line while Oval is on the northern line; together these provide links across London. Loughborough Junction station is run by First Capital Connect and provides link to northern parts of London and beyond to areas such as Luton and St Albans, and also to southern parts of London such as Wimbledon and Sutton. East Dulwich station is run by Southern and provides links to suburban destinations including Coulsdon, London Bridge, West Croydon and Beckenham.

16.11 Many bus routes have stops in Camberwell Green District Centre with several bus stops located along Camberwell Road, Denmark Hill, Camberwell New Road and Camberwell Church Street. There are at least fifteen bus routes connecting Camberwell Green with many destinations throughout London including Brixton, Catford, Central London, Chelsea, City of London, Clapham, Croydon, Dulwich, Forest Hill, Kennington, Lewisham, Norwood, Peckham and Penge. Five of these routes provide a 24 hour service and a further five provide a night bus service.

LON\R11482-09 (FINAL).doc 133 Pedestrian Access and Movement

16.12 Camberwell Green District Centre is somewhat irregular in shape, located around a meeting of five roads; Camberwell New Road, Camberwell Road, Camberwell Church Road, Denmark Hill and Coldharbour Lane. For the most part the pavements are even and well maintained, however, they are fairly narrow and busy bus stops and high numbers of pedestrians restrict pedestrian movement around the centre. The pavements deteriorate in quality towards the peripheral areas of the centre becoming more regularly cracked, and narrower. The heavy traffic flows throughout the centre act as a barrier to free pedestrian movement, although there are reasonably regular pedestrian crossings throughout the centre, compensating for the traffic somewhat. Pedestrian flows tend to be strongest along Camberwell Church Street and around the entrance to Butterfly Walk Shopping Centre. Pedestrian flows were found to be lightest along Camberwell New Road and the south western end of the centre along Coldharbour lane. Overall Camberwell Green has a reasonably compact layout, which would work well if it weren’t for the high traffic levels as visitor have to cross roads a number of times to visit all parts of the centre.

Environmental Quality

16.13 The quality of buildings within Camberwell Green District Centre is generally relatively good, although they are of a diverse mix of ages and styles. There are a number of attractive historic buildings within the centre, most noticeably the Camberwell Green Surgery. There are also some less attractive, but well maintained, more modern buildings such as the McDonalds building and Butterfly Walk Shopping Centre. Generally the quality of the shop fronts and upper parts of buildings are well maintained, although there is a noticeable minority which are slightly run down and tired in appearance, particularly along Camberwell New Road.

16.14 There was some evidence of graffiti within the centre, and relatively high levels of litter were observed; street cleanliness in general is relatively poor, particularly in the peripheral areas of the centre. There was also evidence of anti-social behaviour in the centre as on-street drinking was observed in the early afternoon. The centre has a good provision of street furniture with an ample provision of street lighting, litter bins and CCTV cameras. Camberwell Green itself is a relatively large open green space with public seating and a children’s play area.

LON\R11482-09 (FINAL).doc 134 16.15 The overall environmental quality within Camberwell Green District Centre is generally reasonable. Camberwell Green is a reasonably attractive centre with a reasonable range of shops and services. The heavy traffic, graffiti and relatively high litter levels detract significantly from the environmental quality of the centre.

Commercial units along Coldharbour Lane View north along Denmark Hill

View east along Camberwell Church Street Traffic queuing along Coldharbour Lane

Summary of Camberwell Green District Centre’s Strengths and Weaknesses

Strengths

The centre has two Somerfield supermarkets alongside a range of convenience stores. Food and grocery provision in the town centre is suitable for both main and top up food shopping.

The centre provides a good range of service facilities including banks and building societies, restaurants, cafes and takeaways, hairdressers and beauty parlours and laundries and dry cleaners.

The centre has well maintained pavements and the provision of street furniture throughout the centre is good. The façades and buildings in general are well maintained. LON\R11482-09 (FINAL).doc 135 The centre is fairly compact which enables shoppers to visit most parts of the town centre easily during their shopping trip.

Camberwell Green District Centre has good public transport links with the rest of London.

Weaknesses

The proportion of comparison retailers is significantly below the national average, and there are very few national multiple retailers that would attract shoppers from a wider area to the centre.

The vacancy rate is significantly higher than the national average, and the vacancies tend to be located in small clusters suggesting pockets of weak demand.

There is limited car parking provision within the centre, however, this is countered by the good public transport links.

The heavy traffic through the centre detracts from the environment and acts as a barrier to free pedestrian movement.

The graffiti, poor street cleanliness and evidence of anti-social behaviour undermine the centre’s image and detract from the otherwise pleasant environment.

Although the paving is of a good quality, it is narrow and in places crowded with pedestrians and people waiting at bus stops.

LON\R11482-09 (FINAL).doc 136 17.0 WESTOW HILL/CRYSTAL PALACE DISTRICT CENTRE

Introduction

17.1 Westow Hill/Crystal Palace District Centre is located in the south east of Lambeth. The majority of the retail units are located beyond the borough boundary with retail frontages in the London Borough’s of Croydon and Bromley. This analysis refers to the whole of the centre. The retail frontages located within Lambeth include all the units on the north side of Westow Hill and the retail units on Crystal Palace Parade. The retail centre is defined by a triangle of roads (Westow Hill, Westow Street and Church Road) and is predominantly bounded by residential areas, with Crystal Palace Park adjacent to the centre at the north-eastern edge. Westow Hill/Crystal Palace is identified as a ‘District Town Centre’ in the UDP which is in line with the designation of Crystal Palace as a District Centre in The London Plan. A site visit of Westow Hill/Crystal Palace District Centre was carried out by NLP in April 2008.

Mix of Uses and Occupier Representation

17.2 Westow Hill/Crystal Place District Centre’s key roles include:

convenience shopping – including newsagents, a bakery, grocers, off licences, and a sweet shop. There centre has a Budgens, Iceland and a Sainsbury’s Supermarket, which are complemented by a range of independent convenience retailers;

comparison shopping – independent and multiple retailers selling a range of high and low order comparison goods;

services – including several cafés, restaurants, takeaways, banks, a dry cleaners, a launderette, hairdressers/beauty parlours and a Post Office;

entertainment – including several pubs/bars, an amusement arcade and a bingo hall; and

community facilities – including a dental surgery, a library, several places of worship, the Phoenix Community Centre and the nearby Crystal Palace Park.

17.3 Westow Hill/Crystal Palace District Centre has 188 retail/service units (excluding non- retail Class A uses). Table 17.1 sets out the mix of uses in Westow Hill/Crystal Palace Town Centre, compared with the Goad national average. The centre has a far lower proportion of comparison retail units than the national average and the proportion of convenience retailers is slightly below the national average. The

LON\R11482-09 (FINAL).doc 137 proportions of A1 service, A2 service and A3 and A5 units all above slightly the national average. The centre has a significantly higher proportion of vacant units to the national average suggesting that demand for properties is poor.

Table 17.1: Westow Hill/Crystal Palace Use Class Mix by Unit

Type of Unit Number of Proportion of Total Number of Units (%) Westow Hill/Crystal Units National Average* Palace Comparison Retail 44 24.3 45.4 Convenience Retail 15 8.3 9.1 A1 Services 25 13.8 10.6 A2 Services 25 13.8 9.6 A3 and A5 40 22.1 14.3 A4 7 n/a N/A Vacant 32 17.7 11.0 Total 188 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

Retailer Representation

17.4 Westow Hill/Crystal Palace District Centre has a reasonable selection of both comparison shops (44) and convenience shops (15) reflecting the centre’s role as a local shopping destination for both types of goods. Table 17.2 provides a breakdown of comparison shop uses by goods categories.

Table 17.2: Westow Hill/Crystal Palace Breakdown of Comparison Units

Type of Unit Westow Hill/Crystal Palace UK Average* Units % % Clothing and Footwear 10 22.8 27.4 Furniture, carpets and textiles 2 4.5 8.8 Booksellers, arts, crafts and stationers 3 6.8 9.3 Electrical, gas, music and photography 6 13.7 10.1 DIY, hardware & homewares 3 6.8 6.3 China, glass, gifts & fancy goods 3 6.8 3.7 Cars, motorcycles & motor access. 0 0.0 2.9 Chemists, drug stores & opticians 4 9.1 8.7 Variety, department & catalogue 2 4.5 2.0 Florists, nurserymen & seedsmen 2 4.5 2.2 Toys, hobby, cycle & sport 1 2.3 5.3 Jewellers 2 4.5 5.1 Other comparison retailers 6 13.7 8.2 Total 44 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07)

17.5 There is a good representation of comparison retailers across the different type of comparison retail goods. The only category that is not represented is cars,

LON\R11482-09 (FINAL).doc 138 motorcycles and motor accessories. The profile of types of retailer is broadly similar to the national average, although there is a higher proportion of electrical, gas, music and photography retailers. There is a limited number of comparison national multiple retailers within the centre, the main recognisable retailers being Woolworths and Blockbuster.

Service Uses

17.6 Westow Hill/Crystal Palace District Centre has a reasonable range of service uses, though as shown in Table 17.3 the centre does not have any travel agents. The centre does have an excellent range of restaurant, cafes and takeaways. The centre has a number national chain restaurants and pubs including Prezzo, Pizza Express and Wetherspoons, which are complemented by a range of independent restaurants. National high street banks in the centre include Halifax, Barclays and Lloyds TSB.

Table 17.3: Westow Hill/Crystal Palace Analysis of Selected Service Uses

Type of Use Westow Hill/Crystal Place UK Average* Units % % Restaurants, cafes & takeaways 40 54.8 43.1 Banks/other financial services 3 4.1 15.4 Estate agents and valuers 14 19.2 11.7 Travel agents 0 0.0 4.9 Hairdressers & beauty parlours 12 16.4 22.0 Laundries and dry cleaners 4 5.5 2.9 Total 73 100.0 100.0 Source: NLP (2008) * UK average relates to all town centres surveyed by Goad Plans (Nov 07) N.B. ‘Restaurants, cafés and takeaways’ does not include the 7 pubs in the centre

17.7 There are a significant proportion of vacant units in the centre, with the majority clustered on Church Road towards the junction with Westow Street. The convenience, comparison and service retail units are all spread quite evenly throughout the centre with no visible clusters of uses although the national multiples are predominantly located near Sainsbury’s on Westow Street and along Westow Hill.

Accessibility and Movement

Car Parking

17.8 The main car park serving the District Centre is the Sainsbury’s multi-storey car park on Westow Street. This Sainsbury’s operated car park provides free parking, though with a time restriction, and is open the same hours as the supermarket. There is also LON\R11482-09 (FINAL).doc 139 car parking located in Crystal Palace Park associated with the national sports centre. There is a limited amount of on street parking in the centre and where it is permitted it is subject to varying restrictions depending on which Borough it is located in. Traffic flows along Westow Hill and Westow Street appeared moderate during NLP’s visit, with lots of vehicular movement and only limited levels of congestion. Church Road appeared far quieter in terms of the level of traffic.

Public Transport

17.9 Public transport accessibility to Westow Hill/Crystal Palace District Centre is good and is given a Level 6a (exceptional) rating in terms of Public Transport Accessibility Levels (PTAL). Many bus routes have stops in Westow Hill/Crystal Palace District Centre with bus stops located on Westow Street, Westow Hill, Church Street, Anerley Hill and Crystal Palace Parade. There are at least thirteen bus routes connecting Crystal Palace with many destinations throughout London including the West End, Plumstead, Morden, Blackheath, Bromley, Balham, Clapham Common, Orpington, Elephant & Castle, Wallington, Brixton and Croydon. There are four night buses through the centre providing night time links to the West End, King’s Cross and Bromley. Crystal Palace railway station is located approximately 300m from the centre and provides regular direct rail services to London Bridge, London Victoria, Croydon, Beckenham Junction and Smitham.

Pedestrian Access and Movement

17.10 Westow Hill/Crystal Palace District Centre has a triangular form with the main retail frontages along Westow Hill, Church Road and Westow Street, which creates a natural pedestrian circuit around the centre. The centre is relatively compact and the one-way traffic system around the triangle of roads helps to reduce the impact of traffic and helps to create a more pedestrian friendly realm. Where there are junctions there are pedestrian crossings which improve the ease of movement throughout the centre. Pedestrian flows appeared heaviest along Westow Hill and outside of the Sainsbury’s Supermarket.

Environmental Quality

17.11 The quality of buildings within Westow Hill/Crystal Palace Town Centre is good. The Crystal Palace triangle area contains commercial and retail buildings dating back to the 19th century which were the product of investment in the area following the

LON\R11482-09 (FINAL).doc 140 relocation of The Crystal Palace from Hyde Park. The good quality Victorian buildings are interspersed with newer post-war development that is a contrast in quality, such as the Iceland supermarket building and the Sainsbury’s precinct. The majority of the centre is designated as within a conservation area. The quality of the shop fronts is generally good in the main shopping areas along Westow Street and Westow Hill with only a small number of shop fronts poorly maintained or in need of repair or renovation. There was limited evidence of graffiti or vandalism within the centre and during the day the centre had a good feeling of safety.

Bus Stop, Planting and Cycle Parking along Westow Junction of Westow Hill and Westow Street with Hill pedestrian crossings

Moderate congestion along Westow Hill Paving is well maintained and a good width without an overly cluttered streetscape

17.12 Throughout the centre the paving is generally good, with concrete slab paving throughout the majority of the centre which is even, well maintained and relatively clean. The public realm was generally clean and free from litter or detritus. The centre has a very good public realm with street furniture and other street features such as; the bus stops, cycle racks, planters and street lighting which are all of a reasonably attractive quality. The centre does not have any open space but is within close proximity of Crystal Palace park. Many of the cafes and pubs along Crystal

LON\R11482-09 (FINAL).doc 141 Palace Parade and Anerley Road have outdoor seating areas with view across the park, which adds to the vitality of the centre.

17.13 Overall the environmental quality within Westow Hill/Crystal Palace District Centre is very good. The architecture, streetscape and street features are generally attractive which ensures the centre has a pleasant ambience. There is a good provision of shops, services and evening food and drinks uses, ensuring the centre has an important local shopping role and an evening economy.

Summary of Westow Hill/Crystal Palace District Centre’s Strengths and Weaknesses

Strengths

Westow Hill/Crystal Palace District Centre serves an important local shopping role with a number of convenience shops, including the large Sainsbury’s supermarket, and a range of comparison shops and important local services.

The centre provides a very good range of evening food and drink based uses including provision of restaurants, cafes and takeaways as well as several public houses and bars.

The quality of the architecture is very good, as reflected in the conservation area designation. This is complemented by the good streetscape with the street furniture and features (e.g. bus stops, cycle racks, planters, street lighting etc.) are all of a reasonably attractive quality.

The District Centre has good pedestrian accessibility and a natural circuit to the retail centre.

Westow Hill/Crystal Palace has good public transport links with both the nearby train station and buses providing convenient means of getting to and from the centre. The centre also appears to have a reasonable level of car parking for a centre of its size in comparison to other town centres in the Borough.

Weaknesses

There is a very limited national multiple comparison retailer presence and the number of comparison shopping retail units is well below the national average.

The vacancy rate is significantly above the national average, with most of the vacancies located in the peripheral retail area along Church Road, which is quieter and less vital than Westow Street and Westow Hill.

LON\R11482-09 (FINAL).doc 142 18.0 LOCAL SHOPPING PROVISION

Introduction

18.1 The Lambeth UDP Proposals Map (adopted August 2007) identifies 41 local centres within the Borough. NLP visited and carried out an audit of each centre in April 2008. The audits have been based on the following:

the physical structure of the parade the size of each parade in terms of the number of commercial units the mix and diversity of retail and service uses the role of the centre in relation to different forms of shopping and customer groups; and levels of accessibility by public transport.

18.2 The results of the audit of local centres and parades are shown in Appendix J.

Local Needs Index

18.3 Our analysis split the local centres into: large (40 or more commercial units) or small (less than 40 commercial units) centres.

18.4 The key focus in auditing local centres has been in assessing the ‘needs’ of local residents and to what extent each centre is meeting these ‘needs’. There is no clear definition of need, but it is considered that residents in the densely populated Borough could expect to find some or all of the following shops and services within easy walking distance of their home:

food or convenience store suitable for top-up shopping; bank; Post Office; newsagent; off licence; takeaway, cafe or restaurant; public house; bookmakers; launderette; hairdressers; and chemist.

18.5 Each local centre has therefore been allocated a score out of 11, based on the number of local shops and services that it provides. For example the Brixton Road LON\R11482-09 (FINAL).doc 143 (North), Brixton Hill (North) and Crown Lane Local Centres provide ten of the eleven identified key shops and services, scoring 10 on the local needs index, which would suggest the local residents of these centres are relatively well served by their local shopping centre. By contrast, Loughborough Road (South), Ascot Parade and Streatham Place Local Centres only attract scores of 3 on the local needs index, which would suggest a very limited level of a local needs are being met. In addition to this it is important to consider the ability of a Local Centre in meeting top-up shopping needs. Therefore the number of convenience stores with the ability to provide local top-up shopping (e.g. a grocers, local corner shop or small supermarket) in the centre is also considered.

18.6 The local needs index is not a precise measure of whether a local shopping centre is meeting the needs of local residents, as there are many other factors to consider:

First, the relative size of an important local parade will dictate the range of shops and services each centre can offer;

Second, the close proximity of other town centres, local centres and ‘stand alone’ shops means that local need may be met at an alternative location within walking distance and local needs are therefore still being met;

Third, the quality of the shopping centre or parade, in terms of its environment, type and range of retailers including vacancies will effect how it is perceived and used by local residents; and

Fourth, the relative accessibility of each centre will be an important factor in how local people use the local shops and services. For example, a major traffic route, which is difficult for pedestrians to cross, may influence shopping patterns in the area.

18.7 However, it is considered that the local needs index provides a useful indicator of whether a local centre is meeting some or all needs of local residents.

Local Needs Index Summary

18.8 Table 18.1 provides a summary of local centres within the Borough. The local shopping centres vary significantly in size, from only 4 commercial retail units (Streatham Place) to as large as 77 (Wandsworth Road). The key points are:

10 local centres are classified as large; and 30 local centres are classified as small.

LON\R11482-09 (FINAL).doc 144 Table 18.1: Local Needs Index Summary

Total Local No. of No. of Size of Centre Name Number of Needs Convenience Vacant Centre Units Index Stores Units

Local Centres Kennington Road Small 17 7 0 0 Lambeth Walk Small 20 5 0 9 Black Prince Road Small 8 4 1 1 Vauxhall Street Small 17 6 0 5 Kennington Lane Small 24 7 3 3 Kennington Cross Large 70 6 0 20 Kennington Park Road Small 20 9 1 3 Clapham Road Small 26 6 0 3 Brixton Road (North) Large 46 10 2 7 Wilcox Road Small 37 8 1 12 South Lambeth Road Large 40 8 3 7 Camberwell New Road Small 15 8 1 5 Wandsworth Road Large 77 9 2 17 Brixton Road (South) Large 41 9 2 9 Loughborough Road (North) Small 21 5 0 8 Loughborough Road (South) Small 10 3 0 6 Landor Road Small 23 4 0 12 Coldharbour Lane Small 27 6 2 10 Acre Lane Large 56 8 1 13 Ascot Parade Small 15 3 1 6 Abbeville Road Large 41 5 2 1 Balham Hill/Clapham South* Large 46 8 4 6 Clarence Avenue Small 11 6 2 0 Cavendish Road* Small 13 6 1 3 Streatham Place Demolished Brixton Hill/New Park Road Large 70 9 4 12 Brixton Hill (North) Small 37 10 4 4 Tulse Hill Small 33 7 2 10 Elm Park Small 9 6 1 2 Upper Tulse Hill Small 5 5 1 0 Rosendale Road (North) Small 11 4 2 2 Rosendale Road (South) Small 15 8 1 0 Croxted Road* Small 22 6 1 2 Gipsy Road Small 27 8 1 4 Amesbury Avenue Small 9 5 1 3 Norwood High Street (South) Small 21 4 1 4 Crown Lane* Small 34 10 2 4 Streatham Common Large 43 5 2 7 Streatham High Road (South) Small 22 6 1 2 Greyhound Lane Small 35 7 2 7 Streatham Vale Small 18 8 2 2 *Includes units outside of the Borough boundary but integral with the local centre.

Notes: Centre ranking based upon the number of identified ‘key’ retail/service unit types found in each centre, (highest 11, lowest 0).

Size of centre based upon number of commercial retail units (A1, A2, A3, A4, A5, SG & Vacant) within a centre. LON\R11482-09 (FINAL).doc 145 Convenience stores includes all convenience retailers able to provide for top-up shopping, such as grocers, mini/supermarkets and local corner shop type retailers (butchers, bakers, newsagents and off licences whilst convenience stores, generally do not cover top-up shopping requirements).

Where a shop meets more than one ‘key’ identified need (e.g. a grocers with an off licence section) it may only score in one category of the index (e.g. as a top-up convenience store or as an off licence). This assumption is made to ensure a range and choice of retailers/services in meeting local needs.

All data based upon an NLP site visit (2008).

Non retail/service units within the parades have been excluded (e.g. B1 Office, C3 Residential, D1, D2).

18.9 The majority of the large sized local centres and parades are meeting most key local needs. Based on the local needs index, 8 out of the 10 large sized local centres and parades in the Borough are meeting at least 6 of the identified local needs. Streatham Common and Abbeville Road are the only large sized parade which meets 5 or less local needs.

18.10 Lambeth Walk, Loughborough Road (North), Landor Road and Norwood High Street (South) are larger small sized local centres and parades which meet 5 or less local needs. Landor Road scores 4 in the local needs index and also has 12 vacant units and Lambeth Walk scores 5 in the local needs index and has 9 vacant units. Due the high number of vacancies along with their low local needs scores these two centres may be under threat if further shop closures occur.

18.11 Another seven small sized Local Centres meet five or less local needs. These centres, particularly Loughborough Road (South) and Ascot Parade which only score 3 in the local needs index and have a high number of vacancies may be under threat if shop closures occur in the future.

18.12 Seven of the Local Centres provide 9 or more of the essential local shops and services:

Brixton Road (North); Wandsworth Road Brixton Road (South); Brixton Hill/New Park Road; Kennington Park Road; Brixton Hill (North); and Crown Lane.

LON\R11482-09 (FINAL).doc 146 18.13 Kennington Cross and Wandsworth Road have relatively high numbers of vacant units (20 and 17 units respectively) However, they are both large sized Local Centres and therefore the impact of the vacant units is not as noticeable as in some of the smaller sized Local Centres such as Landor Road, Lambeth Walk and Loughborough Road (North).

18.14 We do not consider any of the Local Centres should be de-designated although the long term viability of several of the centres is questionable. The loss of shop units through redevelopment and changes of use should be resisted and environmental improvements and investment should be considered in centres which score poorly on the local needs index and have a high vacancy rate.

18.15 Within the Clapham Park Estate there are two designated Local Centres, Streatham Place (which has recently been demolished) and Clarence Avenue (also known as Poynders Parade). As part of the redevelopment of the Clapham Park Estate the Development Planning Guidelines published in November 2005 states that

“Two local centres shall be provided for the Clapham Park Estate on the existing sites of Arkwright House and Poynders Parade. The identity of each local centre shall be reinforced through the provision of community facilities. These shall consist of a small amount of commercial and retail space that can be converted to residential if required”.

18.16 The Development Planning Guidelines also suggest that proposals should include the creation of a central neighbourhood centre on Kings Avenue to the redeveloped estate and it should be a focus of community facilities, public transport, open space provision and leisure, retail and commercial uses.

18.17 Outline planning permission was granted in June 2006 for the redevelopment of the estate and included up to 2,322 sq m of Class A1-A4 floorspace. A revised outline planning application was submitted in November 2006, latest revisions were submitted in April 2008, but the application has yet to be determined. The proposed retail floorspace proposed has not changed significantly from the original outline permission (2,289 sq m of Class A1-A4 retail floorspace). It is proposed to demolish approx. 1,600 sq m of retail floorspace, therefore the overall increase in A1-A4 floorspace will only be around 700 sq m.

18.18 In addition to using the local needs index as an indicator of whether a local centre/parade is meeting some or all needs of local residents it is important to

LON\R11482-09 (FINAL).doc 147 consider more qualitative aspects of the centre, especially with regards to: environmental factors (e.g. cleanliness, quality of the urban realm and general attractiveness); the range and quality of shops and services; and accessibility (e.g. car parking and public transport). During NLP’s visit to each centre these factors were considered and the results are summarised in Appendix J.

LON\R11482-09 (FINAL).doc 148 19.0 THE NEED FOR NEW RETAIL DEVELOPMENT

Introduction

19.1 This section assesses the quantitative and qualitative scope for new retail floorspace in the London Borough of Lambeth in the period from 2008 to 2020. It sets out the methodology adopted for this analysis and provides a quantitative capacity analysis in terms of levels of spending for convenience and comparison shopping. A qualitative assessment of the range and scale of existing shopping facilities has been undertaken.

19.2 All monetary values expressed in this analysis are at 2006 prices, consistent with Experian’s base year expenditure figures for 2006. Expenditure data for 2007 and 2008 is not currently available and 2006 is the most up to date information.

Methodology and Data

19.3 The quantitative analysis is based on a study area defined for the shopping facilities in the Borough along with nearby centres outside the Borough, for example, Croydon, and Wandsworth. The study area has been divided into 10 zones or sectors (1 to 10) for more detailed analysis.

19.4 The study area is shown in Appendix A. The extent of the study area is based on postcode area boundaries and the proximity of competing shopping destinations, i.e. shopping facilities within the Borough are expected to attract a significant proportion of their trade from residents within the study area, although there will be an element of trade drawn from beyond the study area.

19.5 The level of available expenditure to support retailers is based on first establishing per capita levels of spending for the study area population. Experian’s local consumer expenditure estimates for comparison and convenience goods for each of the study area zones for the year 2006 have been obtained.

19.6 Experian’s latest national expenditure projections between 2007 and 2016 have been used to forecast expenditure within the study area. Unlike previous expenditure growth rates provided by The Data Consultancy (formerly URPI), which were based on past trends, Experian’s projections are based on an econometric model of disaggregated consumer spending. This model takes a number of macro-economic

LON\R11482-09 (FINAL).doc 149 forecasts (chiefly consumer spending, incomes and inflation) and uses them to produce forecasts of disaggregated consumer spending volumes, prices and value. The model incorporates assumptions about income and price elasticities.

19.7 Experian provides recommended growth rates for the period 2007 to 2011, and 2007 to 2016. The recommended growth rates for the period 2007 and 2011 are 0.7% per annum for convenience goods and 3.8% per annum for comparison goods. These growth rates have been used in this study to forecast expenditure per capita up to 2011. Adjusted growth rates (0.9% and 3.2% per annum for convenience and comparison goods respectively) have been adopted to project expenditure between 2011 and 2016, consistent with Experian’s overall growth forecasts for 2007 to 2016. Growth in expenditure beyond 2016 is based on 0.8% and 3.5% per annum for convenience and comparison goods respectively, in line with Experian’s growth forecast for 2007 to 2016.

19.8 To assess the capacity for new retail floorspace, penetration rates are estimated for shopping facilities within the study area. The assessment of penetration rates are based on a range of factors including:

information from household survey;

the level and quality of retail facilities and retail floorspace surveys; and

the relative distance between shopping centres and study area zones.

19.9 The total turnover of shops within the study area is estimated based on expected penetration rates and the expected level of expenditure inflow. These turnover estimates are converted into average turnover to sales floorspace densities. Turnover densities are compared with company average turnover to sales floorspace densities and benchmark turnover levels in order to identify potential surplus capacity or deficit.

Population and Spending

19.10 The study area population for 2001 to 2020 is set out in Table 1B in Appendix B, based on the 2001 Census and the GLA’s 2007 ward level population projections (Post London Plan – low estimates). Population in the study area is forecast to increase by about 13% between 2001 to 2020. Table 2B in the Appendix B sets out the forecast growth in spending per head for convenience goods within each zone in the study area. Comparison forecasts of per capita spending are shown in Table 1C.

LON\R11482-09 (FINAL).doc 150 19.11 The levels of available spending are derived by combining the population in Table 1B and per capita spending figures in Tables 2B and 1C. For both comparison and convenience spending, a reduction has been made for special forms of trading such as mail order, e-tail (non-retail businesses) and vending machines.

19.12 Special Forms of Trading (SFT) and non-store activity is included within Experian’s goods based expenditure estimates. “Special forms of trading” includes other forms of retail expenditure not spent in shops e.g. mail order sales, some internet sales, vending machines, party plan selling, market stalls and door to door selling. SFT needs to be excluded from retail assessments because it relates to expenditure not spent in shops and does not have a direct relationship to the demand for retail floorspace.

19.13 The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street. Experian has attempted to provide projections for special forms of trading and E- tailing (Retail Planner Briefing Note 5.1 – November 2007).

19.14 This Experian information suggests that non-store retail sales in 2008 is:

5.6% of convenience goods expenditure; and

12.1% of comparison goods expenditure.

19.15 Experian predicts that these figures will increase to 7.3% and 14.4% by 2013, and will then stabilise thereafter.

19.16 For convenience expenditure 5% of the 5.6% is estimated to be E-tailing, and the rest 0.6% is other forms of SFT e.g. mail order. E-tailing in 2004 was broken down into E- tailing through retail businesses (e.g. Tesco and Sainsbury) at 1.1% and non-retail businesses (0.5%). The E-tailing split for retail and non-retail businesses was approximately 70:30 in 2004.

19.17 For comparison expenditure in 2008, 9.5% of the 12.1% is estimated to be E-tailing, and the rest 2.6% is other forms of SFT e.g. mail order. E-tailing through retail businesses (e.g. Next and Argos) was 1.3% and for non-retail businesses 1.8% (e.g. Amazon) in 2004. The E-tailing split for retail and non-retail businesses was approximately 40:60 in 2004.

LON\R11482-09 (FINAL).doc 151 19.18 Experian provide projections for E-tailing and other SFT. These projections have been used to exclude expenditure attributed to e-tailing through non-retail businesses, which will not directly impact on the demand for retail floorspace. Based on Experian data SFT (including non-retail e-tailing but excluding e-tail through retail businesses) is 2.0% and 8.3% of total convenience and comparison goods expenditure respectively in 2008. The projections provided by Experian suggest that these percentages could increase to 2.5% and 9.2% by 2012. The amount of e-tail expenditure through non-retail businesses is expected to increase significantly in proportional terms, but as a proportion of total expenditure this sector is expected to remain relatively insignificant for the foreseeable future.

19.19 The levels of available spending are derived by combining the population in Table 1B and per capita spending figures in Tables 2B and 1C (See Appendix A, B and C).

19.20 As a consequence of growth in population and per capita spending, convenience goods spending within the study area is forecast to increase by 18.4% from £828.22 million in 2008 to £980.93 million in 2020, as shown in Table 3B.

19.21 Comparison goods spending is forecast to increase by 60.5% from £1,488.23 million in 2008 to £2,389.14 million in 2020, as shown in Table 2C. These figures relate to real growth and exclude inflation.

Existing Retail Floorspace

19.22 Existing convenience goods retail sales floorspace within Lambeth is 51,392 sq m net as set out in Table 1A, Appendix A. This floorspace figures excludes comparison sales floorspace within food stores (4,782 sq m net within the Borough).

19.23 Comparison goods retail floorspace within Lambeth, including retail warehouses is 80,309 sq m net as shown in Table 2A, Appendix A. This figure includes comparison sales floorspace within large food stores (4,782 sq m net).

Existing Spending Patterns 2008

Convenience Shopping

19.24 The results of the household shopper questionnaire survey undertaken by NEMS in March 2008 have been used to estimate existing shopping patterns within the study

LON\R11482-09 (FINAL).doc 152 area. The estimates of market share or penetration within each study area zone are shown in Table 4B, Appendix B.

19.25 The level of convenience goods expenditure attracted to shops/stores in Lambeth in 2008 is estimated to be £394.91 million as shown in Table 5B, Appendix B. The market share for the Borough’s stores/shops within the study area as a whole is estimated to be about 46%. However, the proportion of expenditure attracted to facilities in Lambeth Borough varies within different parts of the study area. Expenditure attracted to facilities in the Borough is highest in the more central zones, with between 55% and 85% of expenditure attracted to facilities in the Lambeth Borough (Zones 1, 7 & 8). The level of expenditure attracted to facilities in the Borough is lowest in the peripheral zones that lie predominantly outside the Borough i.e. zones 2, 3 and 4. One would expect Lambeth Borough’s market share to be much lower in these zones. Many residents within these zones have good access to other large food stores in other Boroughs (e.g. in Wandsworth, Merton, and Southwark).

19.26 Company average turnover to sales floorspace densities are available for major food store operators. Company average sales densities (adjusted to exclude petrol and comparison sales and include VAT) have been applied to the sales area of the large food stores listed in Table 1A, Appendix A, and a benchmark turnover for each store has been calculated. This benchmark turnover is not necessarily the actual turnover of the food store, but it does provide a helpful benchmark for assessing existing shopping patterns and the adequacy of current floorspace in quantitative terms. Estimates for comparison sales floorspace within large food stores have been deducted from the figures in Table 1A, for consistency with the use of goods based expenditure figures.

19.27 Average sales densities are not widely available for small convenience shops, particularly independent retailers. We have assumed an average sales density for small convenience shops in the Borough of £4,000 per sq m net. The total benchmark turnover of existing convenience sales floorspace within the Borough is £332.97 million.

19.28 Our assessment suggests convenience goods expenditure attracted to the Borough in 2008 is £394.91 million, which suggests that convenience sales floorspace is collectively trading about 19% above the benchmark turnover, +£61.95 million. However there are significant variations in the trading performance of stores and LON\R11482-09 (FINAL).doc 153 areas within the Borough. The areas that appear to be trading the highest, when compared with their benchmark turnovers are Streatham (+£28.33 million), Clapham High Street (+£11.82 million) and Brixton (+£11.10 million). The estimates of available expenditure are summarised and compared with the benchmark turnover in Table 19.1.

Table 19.1: Convenience Trading Levels in 2008 (£ millions)

Centres Available Benchmark Difference Expenditure Turnover Brixton 81.63 70.53 +11.1 Streatham 84.40 56.07 +28.3 Clapham High Street 44.27 32.45 +11.8 Lower Marsh 11.43 14.27 -2.8 Stockwell 5.77 4.97 +0.8 West Norwood/Tulse Hill 22.07 15.89 +6.2 Sainsbury, Nine Elms 35.76 22.37 +13.4 Tesco, South London Hospital, South Clapham 17.70 20.92 -3.2 Tesco, Kennington Lane, Vauxhall 28.14 31.37 -3.2 Local shopping facilities 63.73 64.12 -0.4 TOTAL 394.91 332.97 61.9 Source: Table 1A (Appendix A) and Table 5B & 10B (Appendix B)

Comparison Shopping

19.29 The estimated comparison goods expenditure currently attracted by shopping facilities within the Borough is £328.47 million in 2008, as shown in Table 3C, Appendix C. This expenditure figure is based on the household survey results. The market share of the Borough within the Study Area as a whole is estimated to be about 22%. Comparison expenditure attracted to shopping destinations outside the Borough is relatively high across all zones, ranging from 97% in Zone 4 (Wandsworth South East) to 66% in Zones 7 and 8 (Brixton and Streatham). The main comparison destinations outside the Borough in terms of expenditure from the study area as a whole are:

Central London = £403 million (27%);

Wandsworth = £237 million (16%);

Croydon = £234 million (16%); and

Southwark = £64 million (4%).

LON\R11482-09 (FINAL).doc 154 19.30 These comparison shopping patterns indicate that residents have a wide choice of comparison shopping destinations, which are reasonably accessible by car or public transport. It is unlikely that any households will do all of their comparison shopping at one destination, and one would expect cross flows of expenditure into and out of the Borough. This pattern of shopping is likely to continue in the future.

19.31 The level of expenditure attracted to each destination in the Borough is shown in Table 19.2 below. The average sales density of all comparison sales floorspace in the Borough is estimated to be £4,090 per sq m net. However, there is a wide variation in the sales density achieved by each centre. Brixton has the highest sales density (£5,315 per sq m net); Streatham and Clapham High Street have sales densities of £3,785 and £3,851 per sq m net respectively. Lower Marsh has the lowest average sales density (£2,411 per sq m net).

Table 19.2: Comparison Trading Levels in 2008

Centres Available Comparison Sales Average Sales Expenditure Floorspace Density £M Sq M Net £ Per Sq M Net Brixton 109.54 20,608 5,315 Streatham 59.97 15,845 3,785 Clapham High Street 25.07 6,509 3,851 Lower Marsh 8.03 3,329 2,411 West Norwood/Tulse Hill 35.46 9,521 3,724 Other Destinations/local shops 90.40 24,497 3,690 TOTAL 328.47 80,309 4,090 Source: Table 2A (Appendix A) and Table 3C & 7C (Appendix C)

19.32 Available information indicates that sales densities amongst comparison retailers vary significantly. Mintel’s Retail Rankings 2007 provided company average sales density information for a selection of national high street retailers. The average for high street multiple comparison retailers, where sales density data is available within Mintel’s Retail Rankings, is £5,294 per sq m net, as shown at the end of Appendix A. Based on our recent experience across the country average sales densities for comparison floorspace within town centres can range from £3,000 to £7,000 per sq m net, and the Mintel average is broadly in the middle of this range. The higher end of this range is usually only achieved by very successful shopping centres, which reflects the higher proportion of quality multiple retailers and high rental levels/property values. The appropriate average for a centre is also affected by the amount of primary and secondary floorspace and the balance between multiple retailers and small independent traders.

LON\R11482-09 (FINAL).doc 155 19.33 Based on this information, comparison shopping facilities in Brixton, Streatham, Clapham High Street and West Norwood/Tulse Hill are on average trading satisfactorily. However, Lower Marsh appears to be trading at significantly below average trading levels.

The Potential Impact of the Growth in Home Shopping

19.34 Home/electronic shopping has also emerged with the increasing growth in the use of personal computers and the Internet. Trends within this sector may well have implications for retailing within Lambeth. Therefore, it will be necessary to carefully monitor the growth within this sector particularly in the long term and the effect that it may have on diverting expenditure that might otherwise be spent in shops.

19.35 In broad terms, home/electronic shopping from non-retail businesses is classified by Experian as “special forms of trading”, as mentioned previously, this includes other forms of retail expenditure not spent in shops e.g. mail order. Special forms of trading have been excluded from the quantitative capacity analysis within this study because this expenditure does not affect the need for retail floorspace. The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street. This study makes an allowance for future growth in e-tailing based on Experian projections. It will be necessary to monitor the amount of sales attributed to home shopping in the future in order to review future policies and development allocations.

19.36 On-line shopping has experienced rapid growth since the late 1990s but in proportional terms the latest available data suggests it remains an insignificant percentage of total retail expenditure. Recent trends suggest continued strong growth in this sector. However, there is still uncertainty about its longer-term prospects. Verdict Research suggests that online retail sales could account for about 6.8% of total retail sales by 2010, which is consistent with Experian’s projections. However, if this growth is achieved it may (to a large extent) be at the expense of other forms of home shopping such as catalogue and mail order shopping. In addition the implications on the demand for retail space are unclear. For example, some retailers operate on-line sales from their traditional retail premises e.g. food store operators. Therefore, growth in on-line sales may not always mean there is a reduction in the need for retail floorspace. Given the uncertainties relating to internet shopping and the likelihood that it will increase in proportional terms, this assessment has adopted relatively cautious growth projections for retail expenditure. LON\R11482-09 (FINAL).doc 156 Quantitative Capacity for Additional Convenience Floorspace

19.37 The level of available convenience goods expenditure in 2011, 2015 and 2020 is shown at Tables 7B to 9B in Appendix B, and summarised in Table 10B. The future expenditure projections are based on the existing 2008 market shares derived from the household survey results, adjusted to take into account proposed commitments. These expenditure projections take into account the proposed Tesco food store with planning permission in Streatham, which is located within Zone 8 of the study area and is expected to change food and grocery shopping patterns in the southern part of the study area. The amended market shares (penetration rates) are shown in Table 6B Appendix B.

19.38 The total level of convenience goods expenditure available for shops in Lambeth Borough at 2011, 2015 and 2020 are summarised in Table 10B in Appendix B. This table takes into account the population and expenditure projections shown in Table 1B to 3B in Appendix B. The benchmark turnover of existing convenience floorspace has been subtracted from the estimates of available expenditure to provide surplus expenditure estimates, as shown in Table 10B, Appendix B. The level of surplus expenditure is expected to fall from £61.95 million in 2008 to £37.20 million in 2011 due to the proposed Tesco at Streatham, which should absorb some of the existing surplus. However, by 2020 the surplus expenditure is expected to be £85.90 million.

19.39 The proposed Tesco Store in Streatham will have a gross floorspace of 8,650 sq m, which we estimate will lead to a net floorspace of 5,500 sq m (approximately 63%). Of this net floorspace, we estimate that 3,500 sq m will be used for the sale of convenience goods and 2,000 sq m will be used for the sale of comparison goods.

19.40 Table 10B assumes that the benchmark turnover of existing convenience floorspace within the Borough will increase in real terms in the future, an increase of 0.3% per annum. PPS6 indicates that retail studies should assess the potential for existing floorspace to increase its productivity in the future.

19.41 Historically, limited or no growth in turnover density has been assumed by most retail planners for convenience floorspace. However, recent information published by Experian recommends a growth rate of 0.75% per annum for convenience businesses. This growth rate is a combined figure for both food and non-food floorspace within food stores. Experian’s recommended growth rate for comparison floorspace (non-food) is much higher than for convenience floorspace, i.e. between

LON\R11482-09 (FINAL).doc 157 2% to 2.5%. If Experian’s higher growth rate for comparison floorspace (2% to 2.5%) is adopted for comparison floorspace within food stores then it follows that the appropriate growth rate for convenience sales floorspace only will be much lower than 0.75%. On this basis, we believe that a growth rate of 0.3% is appropriate for convenience sales floorspace only.

19.42 The surplus expenditure projections are converted into potential new floorspace, also shown in Table 10B Appendix B. The figures assume a turnover density for new floorspace of £7,000 per sq m (inflated by 0.3% per annum up to 2020), reflecting the current mix of large and small food stores in the Borough, and the current benchmark average turnover density of £6,479 per sq m.

19.43 By 2011, estimated convenience expenditure is projected to exceed the benchmark turnover of existing floorspace in the Borough by £37.20 million, see Table 10B in Appendix B. By 2015, estimated convenience expenditure is projected to exceed the benchmark turnover by £58.50 million. These surplus expenditure figures indicate that further convenience retail development could be supported in Lambeth, taking into account the proposed Tesco commitment in Streatham. The floorspace projections at the bottom of Table 10B Appendix B, suggest that about 8,184 sq m net (11,691 sq m gross) of convenience goods retail floorspace could be accommodated in the Borough by 2015.

Quantitative Capacity for Additional Comparison Floorspace

19.44 The quantitative capacity for additional comparison retail floorspace has been based on two separate scenarios. The high growth scenario adopts expenditure projections based on the existing 2008 market shares, and assumes these market shares will remain constant in future. The projected level of comparison goods expenditure available to shops in Lambeth at 2011, 2015 and 2020 is shown in Tables 4C, 5C, and 6C Appendix C.

19.45 The low growth scenario also adopts expenditure projections based on the existing 2008 market shares, but adjusted from 2011 onwards to take into account future development in neighbouring boroughs. The projected level of comparison goods expenditure available to shops in Lambeth at 2011, 2015 and 2020 is shown in Tables 8C, 9C, and 10C Appendix C.

LON\R11482-09 (FINAL).doc 158 19.46 Major retail development in neighbouring Boroughs, in particular the Elephant & Castle development due to be completed in 2014, will change existing shopping patterns in the study area. The trade drawn from comparison shopping facilities within northern parts of Lambeth will be significant, because this development is located just outside the Borough boundary to the north east. In addition to the Elephant & Castle scheme, there are other major development proposals in Croydon and at Battersea Power Station that will, if implemented, affect shopping patterns in the study area.

19.47 The London Plan Sub-Regional Development Framework (SRDF) for Central London (May 2006) identifies a number of strategically significant retail developments in Central London and other parts of London in the pipeline. Comparison developments listed (Table 1D.3 Annex 4) that could affect shopping patterns in the study area included:

Elephant & Castle - 74,320 sq m comparison floorspace;

Battersea Power Station - 41,805 sq m comparison floorspace;

Croydon - 52,108 sq m comparison floorspace; and

Lewisham - 14,500 sq m comparison floorspace.

19.48 This list includes developments without planning permission and some of these development proposals are at an early stage. There are other emerging redevelopment proposals not included in the SRDF for example proposals in Clapham Junction, Wandsworth and Victoria. The Battersea Power Station figure refers to the previously approved scheme, a planning application has recently been submitted which proposes nearly double the comparison floorspace, however, this has yet to be determined. If the current planning application is approved and implemented this will have an impact on shopping patterns in the study area. The implementation and timing of these developments are uncertain. Nevertheless, it is reasonable to assume that major improvements to comparison shopping facilities will be implemented in neighbouring Boroughs during the next decade.

19.49 The Elephant & Castle regeneration is expected to be completed in 2014, and will affect shopping patterns in the medium to long term up to 2011 and 2020. The low growth expenditure projections in Appendix C take into account the proposed developments at Elephant & Castle, Battersea and Croydon from 2011 onwards. The

LON\R11482-09 (FINAL).doc 159 adjusted market shares (penetration rates) are shown in Table 8C and 9C Appendix C.

19.50 From 2015 onwards market shares are assumed to remain constant within both scenarios, on the basis that improvements to comparison shopping provision in the Borough will be counter-balanced by emerging developments in neighbouring Boroughs (Tables 6C & 11C).

Low Growth Scenario

19.51 The change in comparison goods expenditure available for shops in the Borough between 2008 and 2020, based on the low growth scenario (adjusted market shares) is summarised in Table 11C, in Appendix C. Future available expenditure is compared with the projected benchmark turnover of existing retail floorspace in order to provide estimates of surplus/deficit expenditure. This table takes into account the population and expenditure projections shown in Table 1B, 1C and 3C in Appendix B and C.

19.52 The projections suggest that the impact of development at Elephant & Castle and other developments outside the Borough will absorb a significant proportion of the comparison expenditure growth in the Borough between 2008 to 2011, and there will be an expenditure surplus of £5.29 million in 2011. Comparison shops across the Borough are projected to trade only about 6% higher in 2011 than their current turnover in 2008. However, continued growth in comparison expenditure should generate an expenditure surplus of £39.95 million in 2015 and £99.90 million in 2020.

19.53 Surplus expenditure projections are converted into new comparison goods floorspace at the bottom of Table 11C Appendix C. New floorspace is expected to have an average sales density of £5,000 per sq m net inflated by 1.5% per annum up to 2020, in line with the 2008 main centre average. However a higher 2.5% growth rate is adopted for Lower Marsh in order to allow the centre to improve its low turnover in the future.

19.54 Tables 11C assumes that the benchmark turnover of existing and new comparison floorspace within the Borough will increase in real terms in the future, an increase of 1.5% per annum. Historically a growth rate of between 1% to 1.5% per annum has been widely adopted by retail planners. Trends indicate that comparison retailers historically will achieve some growth in trading efficiency. This is a function of

LON\R11482-09 (FINAL).doc 160 spending growing at faster rates than new floorspace provision and retailers’ ability to absorb real increases in their costs by increasing their turnover to floorspace ratio. Allowing for this growth to be absorbed by existing retailers represents a cautious approach to forecasting future needs, and this allowance may help existing centres maintain their vitality and viability in the future. It effectively allows for existing retail outlets to increase their turnover to help them to compete with new provision. Recent information provided by Experian recommends a slightly higher growth rate of between 2% to 2.5%. However, we believe this recommended range of rates is too high, primarily for the following reasons:

Experian’s growth rate is based on past trends during the period 1986 to 1999. During this period comparison expenditure grew rapidly (5.8% per annum). The forecast rate of growth in comparison expenditure adopted in this study is much lower (about 3.8%). Growth in turnover efficiencies and expenditure growth are inextricably linked, therefore it is unlikely that the Experian recommended growth in turnover efficiencies (2% and 2.5%) will be experienced if future growth in expenditure is only 3.8% per annum.

an element of the past growth in turnover efficiency between 1986 and 1999 will have related to a qualitative improvement in the overall stock of retail floorspace, i.e. the development of modern shopping centres and out-of-centre stores. As a result it would be wrong to assume that existing retail floorspace can increase its turnover efficiency at the same rate as suggested by national figures.

Experian’s growth rate is based on gross floorspace rather than net sales. Therefore, an element of the past growth in turnover density will relate to improvements in net to gross ratios e.g. reductions in storage. It does not follow that improvements to net to gross ratio will continue at the same rate in the future.

19.55 Furthermore existing comparison sales floorspace in the Borough appears to be trading relatively healthily in 2008. For these reasons a turnover efficiency growth rate of 1.5% per annum has been adopted, slightly lower than the range recommended by Experian, and consistent with the top end of the range historically adopted by retail planners.

19.56 By 2015, estimated comparison expenditure is projected to exceed the benchmark turnover in the Borough by £39.95 million, as shown in Table 11C in Appendix C. However, there is a limited surplus expenditure in Lower Marsh and Clapham High Street, which suggests there may be limited scope for further comparison sales floorspace in these areas, based on the low growth scenario, in the short to medium term. However, overall surplus expenditure in the Borough could support 7,200 sq m net (9,599 sq m gross) by 2015. The expenditure figure for Lower Marsh does not

LON\R11482-09 (FINAL).doc 161 take into account increases in commuter numbers through Waterloo station or increased visitors to Southbank tourist area.

High Growth Scenario

19.57 The growth in comparison goods expenditure available for shops in the Borough based on the high growth scenario (constant market shares) between 2008 and 2020 is summarised in Table 7C, in Appendix C.

19.58 The projections assume no impact or trade diversion to Elephant & Castle or other developments. Based on this assumption, comparison expenditure growth available in the Borough between 2008 to 2011 will generate an expenditure surplus of £28.2 million in 2011, increasing to £66.91 million in 2015 and £133.36 million in 2020.

19.59 Surplus expenditure projections are converted into new comparison goods floorspace at the bottom of Table 7C Appendix C.

19.60 Surplus expenditure at 2015 could support 12,058 sq m net (16,078 sq m gross) by 2015.

The Qualitative Need for Retail Development

Food and Grocery Shopping

19.61 Most households tend to undertake two kinds of food and grocery shopping trips, i.e. a main shopping trip generally made once a week or less often and top-up shopping trips made more frequently. Many households will also undertake bulk food shopping trips, particularly households who have access to a car for shopping. The availability of a wide range of products and free surface level car parking are important requirements for bulk food shopping trips. Large supermarkets or superstores, defined as over 2,500 sq m net or more in PPS6, are the usual destination for these types of shopping trip. The provision of food stores in the Borough are shown in Table 1A in Appendix A.

19.62 There are three food superstores in the Borough (PPS6 definition), i.e. Sainsbury’s at Streatham Common, Sainsbury’s at Nine Elms and Tesco on Kennington Lane in Vauxhall. A new Tesco food superstore is proposed in Streatham.

LON\R11482-09 (FINAL).doc 162 19.63 In addition to these superstores, there are also three other large food stores (with a sales area of between 1,000 to 2,500 sq m net) within the Borough, which are suitable for main and bulk food shopping, i.e. Tesco on Acre Lane in Brixton, Sainsbury’s on Clapham High Street and Tesco, South London Hospital, South Clapham.

19.64 These large food stores are supported by a relatively good range of smaller supermarkets and convenience stores, as shown in Tables 1A and a large number of small convenience shops. There are a number of small stores (200 sq m net to 1,000 sq m net) that provide basket and top-up shopping facilities including two M&S Simply Food stores/food halls, seven Tesco Express stores and nine Sainsbury Local stores. There are two discount food retailers within the Borough i.e. Lidl stores at Brixton and Streatham.

High Street Comparison Shopping

19.65 A detailed audit and qualitative analysis of shopping provision within the town and local centres is set out in Sections 7 to 18. Lambeth has two Major Centres (Brixton and Streatham) in line with the London Plan. It also has nine District centres (Clapham High Street, West Norwood, Stockwell, Waterloo, Norbury, Herne Hill, Lavender Hill, Camberwell Green and Westow Hill/Crystal Palace). These centres are compared in Table 19.3 below.

Table 19.3: Main Centres in Lambeth

Centres Number of Comparison Comparison Sales Shops Floorspace Sq M Net Brixton 146 20,608 Streatham 117 15,845 Clapham High Street 43 6,509 West Norwood (inc Tulse Hill) 47 9,521 Stockwell 7 584 Lower Marsh (Waterloo) 44 3,329 Norbury* 31 1,850 Herne Hill* 27 850 Lavender Hill* 28 1,395 Camberwell Green* 43 2,100 Westow Hill/Crystal Palace* 44 2,294 Source: Table 2A (Appendix A). * Figure includes retail floorspace and units outside the Borough

LON\R11482-09 (FINAL).doc 163 19.66 Table 19.3 suggests that Brixton Major Centre is the main centre in terms of comparison shopping offer, followed by Streatham Major Centre, Clapham High Street District Centre and West Norwood District Centre.

19.67 These centres provide a good spread of comparison shopping destinations across the centre and south of the Borough, however there is limited comparison provision in the north of the Borough. Waterloo (Lower Marsh & The Cut) District Centre is the only District Centre serving the northern part of the Borough and does not provide the same range and choice of comparison shopping when compared with the Major Centres and several of the other District Centres. Waterloo does not have a shopping centre providing a concentration of high end multiples. Nevertheless, residents in this area have excellent access to comparison shopping facilities in the West End. The household survey indicates that households in the northern part of the study area (Zones 5 & 6) mainly undertake their non-food shopping outside the Borough. Redevelopment at Elephant and Castle may also improve access to comparison shopping in this area.

Large Format Stores/Retail Warehouses

19.68 There are only three traditional retail warehouses (about 7,300 sq m net) in the London Borough of Lambeth, i.e. Currys and Halfords on Efra Road Retail Park and a Homebase store at Streatham Vale. There is also a B&Q unit within West Norwood District Centre. Retail warehouse provision is quite limited particularly in the north of the Borough.

19.69 In general, Inner London Boroughs have a limited number of retail warehouses, because land values are relatively high and the availability of large development sites is constrained. Retail warehouses in London are generally concentrated in outer London Boroughs. For example, within South West and South London there are concentrations of retail warehouses in Croydon (i.e. Purley Way) and in Merton (i.e. Plough Lane, Colliers Wood and Shannon Corner). The Old Kent Road also has a concentration of retail warehouse stores.

19.70 The existing provision of retail warehouse stores within the Borough is relatively limited but residents in Lambeth have reasonably good access to retail warehouses in neighbouring boroughs.

LON\R11482-09 (FINAL).doc 164 19.71 The household survey results indicated that for electrical purchases most respondents visit Central London, Brixton and Croydon or purchase goods online. For furniture and soft furnishings, the household survey indicated that respondents purchase goods in Croydon, Central London or on-line and for DIY goods the survey results indicated that most respondents were visiting Wandsworth or one of the two DIY warehouses within the Borough.

19.72 The existing DIY provision within the Borough along with the in-centre provision of electrical/furniture retailers in Central London and other major centres may limit the demand for further warehouse provision within the Borough. Any retail warehouse proposals would need to be considered on their individual merits. The applicant would need to clearly demonstrate that the nature of retail floorspace proposed could not be adequately accommodated within existing centres.

Local Shops and Services

19.73 As shown in Section 18, the existing provision of local shopping centres and parades within the Borough offers a reasonably balanced distribution of local facilities serving local communities. These facilities complement the eleven main centres and have an important role in serving the day-to-day needs in their local areas. The only area which may be a deficient in local shopping centre provision is in the south of the Borough, i.e. the area to the east of Streatham and west of West Norwood, particularly south of the railway line.

19.74 The network of local centres and parades should be maintained to ensure that residents have easy access to local shops and services. There may be scope for improving some local centres and parades, and providing more local shopping provision in the south of the Borough. Improvements would help to secure their viability but would only meet a small element of the scope for new retail development.

Occupier Demand

19.75 The floorspace projections set out in this section provide an indication of the theoretical scope for new retail development based on expenditure projections. It is also necessary to consider the potential level of demand from operators for new floorspace within the Borough.

LON\R11482-09 (FINAL).doc 165 19.76 A postal questionnaire was sent to over 300 national/regional multiple retailers and leisure operators, in order to ascertain their potential space requirements in Lambeth Borough. Only 23 responses were returned and are summarised in Appendix F. This canvas of operators identified only 12 operators with space requirements in Lambeth. Significantly though, these requirements include major space requirements within the Borough for multiple comparison retailers including Debenhams, Wilkinsons and BHS. Somerfield and The Co-op indicated that they had requirements for new convenience stores within the Borough. A further 11 operators suggested they do not have a requirement for space in Lambeth.

19.77 Multiple retail operators’ space requirements across the country are often publicised. Published requirements registered by Estates Gazette (EGi) for floorspace in the Borough’s centres during the last six months are shown in Appendix F. In total 16 requirements are listed for centres in Lambeth Borough, of which 8 are comparison retailers. If correct the canvas of operators and EGi highlight that there is some demand for floorspace across the borough from a range of operators, however, as it is a London Borough we would anticipate more demand than that indicated.

LON\R11482-09 (FINAL).doc 166 20.0 IMPLICATIONS OF PROPOSALS AT BATTERSEA POWER STATION

Introduction

20.1 This section assesses the potential implications of an enlarged retail development at Battersea Power Station on the retail capacity for development within Lambeth. The precise scale and nature of retail development that is likely to emerge at Battersea Power Station is unknown at this stage, and it is difficult to predict the likely catchment area it would serve and the types of customers it would attract. Undertaking a full retail impact assessment is difficult based on these uncertainties. However, we understand that pre-application information suggests that up to 90,000 sq m gross of retail floorspace could be provided.

Potential Composition of the Development

20.2 A mix of high street type retail uses could be provided in this development along with non-retail services (Class A2 to A5). The amount of comparison retail floorspace could be at least 80% of the total retail floorspace (72,000 sq m gross). The previous permitted scheme, (assessed in the low growth scenario in the retail capacity assessment, was only 41,805 sq m gross of comparison retail. The amount of comparison floorspace proposed could increase by about 70%.

20.3 In terms of convenience goods retail provision, there may be potential to include a large food store in the development with a convenience goods sales floorspace of up to 2,500 sq m net, which could have a turnover of about £25 million.

Comparison Floorspace Projections

20.4 The low growth retail capacity scenario in Section 19 assumes pipeline proposals in neighbouring Borough’s will be implemented by 2011, including development at Battersea Power Station (41,805 sq m gross of comparison shopping). In terms of the new Battersea Power Station proposals, it is unlikely the development would be completed until 2012 at the earliest, allowing one year for planning and three years for construction. Therefore the Battersea Power Station could meet emerging capacity during the period 2011 to 2015. The implications of the development (trading at its full potential) have been reassessed at 2015 and 2020, in Tables 12C and 13C in Appendix C, and the revised floorspace projections are shown in Table 14C.

LON\R11482-09 (FINAL).doc 167 20.5 The low growth comparison floorspace projection for the Borough as a whole at 2015 was 9,599 sq m gross (see Table 11C). With the enlarged Battersea Power Station development this is expected to reduce to 5,408 sq m gross (see Table 14C).

20.6 The low growth comparison floorspace projection for the Borough as a whole at 2020 was 22,282 sq m gross (see Table 11C). With the enlarged Battersea Power Station development this is expected to reduce to 17,526 sq m gross (see Table 14C).

20.7 The key area of concern appears to be the level of cumulative trade diversion and impact on Clapham High Street and Brixton town centre. If and when a planning application is submitted for retail development at Battersea Power Station, the impact of this development on designated centres in Lambeth Borough will need to be carefully considered, in terms of trade diversion and the potential impact on investment within centres. A comprehensive retail assessment will need to be provided by the applicant.

Convenience Floorspace Projections

20.8 As indicated above, we have assumed that a large food store could be developed with a net sales area of up to 2,500 sq m net devoted to the sale of convenience goods, with a potential turnover of about £25 million. The implications of this food store have been reassessed at 2015 and 2020, in Tables 11B and 12B in Appendix B, and the revised floorspace projections are shown in Table 13B.

20.9 The convenience goods floorspace projection for the Borough as a whole at 2015 was 11,691 sq m gross (see Table 10B). With a Battersea Power Station food store this is expected to reduce to 9,844 sq m gross (see Table 13B).

20.10 The convenience goods floorspace projection for the Borough as a whole at 2020 was 16,913 sq m gross (see Table 10B). With a Battersea Power Station food store this is expected to reduce to 15,066 sq m gross (see Table 13B).

Conclusions

20.11 The potential scale of retail development at Battersea Power Station, particularly comparison goods shopping, raises concerns in terms of impact on centres in Lambeth Borough. It also raises issues relating to the sequential approach and where is the best location for retail development.

LON\R11482-09 (FINAL).doc 168 20.12 If other pipeline development opportunities within or on the edge of designated centres are appropriate for retail development, then these locations would be sequentially preferable locations for retail development than Battersea Power Station, and on this basis it may be desirable to delay or phase retail development at Battersea until after 2015, or scale down the amount of development in order to leave sufficient expenditure capacity to enable town centre developments to be implemented.

20.13 Until the precise nature of development at Battersea Power Station is known (and its likely catchment area assessed) it is difficult to assess the degree to which it will impact on centres.

20.14 The Council needs to consider the extent of development opportunities within designated centres in order to establish whether growth is better accommodated in these centres, rather than Battersea Power Station.

LON\R11482-09 (FINAL).doc 169 21.0 THE NEED FOR COMMERCIAL LEISURE / OTHER TOWN CENTRE USES

Introduction

21.1 This section assesses the need and potential for commercial leisure development and other main town centre uses in Lambeth. We have considered the potential for improving the provision of a range of commercial leisure uses including cinema/multiplex, ten pin bowling, bingo, nightclubs, private health and fitness clubs and catering, pubs and bars.

The Potential for Leisure and Entertainment Uses

Catchment Potential

21.2 In general, commercial leisure facilities will draw the main part of their trade from residents up to a 20 minutes travel time. Major leisure facilities such as multiplex cinemas, ten-pin bowling centres, ice rinks and family entertainment centres require a large catchment population, and often benefit from locating together.

21.3 The London Borough of Lambeth has a large catchment population. There are over 500,000 people within the defined study area in 2008, of which approximately 285,500 were within the Borough. This catchment population has good access to major leisure facilities in Wimbledon, Croydon, Wandsworth and Central London. The proximity of major leisure facilities in these surrounding local authorities will limit the potential for major leisure facilities within Lambeth.

21.4 Approximately 50,700 people live in the Clapham High St zone of the study area (Zone 1), 22,300 live in the Waterloo zone of the study area (Zone 5) and 36,900 live in the Vauxhall zone of the study area (Zone 6). Approximately 72,000 people live in the Brixton zone of the study area (Zone 7), 83,000 in the Streatham zone (Zone 8) and approximately 41,200 people live in the West Norwood/Tulse Hill zone of the study area (Zone 9). These zones include the majority of the London Borough of Lambeth. The household survey results show that most residents in these zones visit leisure facilities in the Borough or within Central London. The most popular destinations outside the Borough apart from Central London Balham, Tooting, Wandsworth Town, Croydon and Elephant & Castle.

LON\R11482-09 (FINAL).doc 170 21.5 The choice of leisure facilities in surrounding areas means that the Borough’s potential leisure related catchment population is likely to be less than the population of the study area as a whole.

The Cinema Market

21.6 Cinema admissions in the UK declined steadily during the 1950’s, 1960’s and 1970’s, a period when the ownership of televisions increased significantly. Cinema admissions continued to decline in the early 1980’s, but increased steadily after 1984 up to 2002. There was a peak in cinema admissions in 2002 at 175.9 million. The cinema industry reached a plateau in 2005 following a slight recovery in 2004 with a net gain of 24 operating screens (still a virtual standstill compared to the 100-200 screens added at the turn of the decade). Total admissions in 2006 were 157 million, slightly lower than in 2005 (164.6 million) and significantly lower than in 2004 (171.3 million, 2.86 visits per person).

21.7 Cinemagoing 16 published in March 2007 by Dodona Research reported that 2006 was a poor year for the cinema business in the United Kingdom, but it anticipated that 2007 would be a better year. As the industry is now dominated by three main operators (Odeon, Cineworld and Vue), the emphasis is shifting from consolidation to physical expansion. This is the same for their two smaller rivals, The Showcase owned by National Amusements and the Ward Anderson group of companies which own Empire. Multiplex cinemas now dominate the market with over 70% of available screens in 2006.

21.8 Cinemagoing 14 forecast that total admissions would increase by about 10% between 2005 and 2009, an average growth rate of 2.5% per annum. Forecasts anticipated a net addition of 110 screens in 2006, 120 in 2007, 60 in 2008 and 60 in 2009. Compared to the last decade these figures represent a considerable slowing of growth, 2% compared to past growth of 5.5%.

21.9 Further to this, Cinemagoing 16 forecast that by 2011 more than 300 screens will be added to the 3,440 operating in 2006. According to predictions in Cinemagoing 16, British cinema-goers will pay nearly £1.1 billion for cinema tickets in 2011, this is due to a strong upcoming film product, benefits from digital projection and a turn in the investment cycle to new cinemas.

21.10 There are six cinemas in the London Borough of Lambeth:

LON\R11482-09 (FINAL).doc 171 Odeon, Streatham High Road (8 screens, 1,485 seats); Ritzy Cinema, Coldharbour Lane, Brixton (5 screens, 849 seats); BFI Imax, Charlie Chaplin Walk, Southbank, Waterloo (482 seats); National Film Theatre, South Bank, Waterloo (3 screens, 746 seats) Imperial War Museum, Lambeth Road, SE1 (1 screen, 216 seats); and Clapham Picturehouse, Venn Street, Clapham High St (4 screens, 604 seats).

21.11 There is also a good provision of cinemas in Central London and other surrounding boroughs, including a Cineworld in Wandsworth, the Coronet in Elephant & Castle and the Odeon at Surrey Quays. The catchment area of a cinema facility in the Borough will be restricted by the proximity of these facilities.

21.12 The household survey results indicate that 57.8% of respondents in the study area visit cinemas, of which 18% indicated their last trip was to the Odeon, Streatham High Road, Streatham, 14.8% indicated their trip was to the Ritzy Cinema on Coldharbour Lane in Brixton and 12.7% indicated their trip was to Clapham Picturehouse, Venn Street, Clapham High Street. The other main cinema destinations were Central London (17%) and Cineworld, Southside Shopping Centre, Wandsworth.

21.13 To assess the demand for cinema admissions within the study area, we have assumed that the Borough could retain its existing share of cinema trips in the study area (about 48% as suggested by the household survey results). The catchment population has been converted into a total number of cinema admissions per annum based on the national visitation rate (2.8 per person in 2003). Visitation rates have been projected based on a 2% growth rate per annum. The total number of cinema admissions has been converted into an optimum number of cinema seats, based on Dodona figures (300 visits per annum per seat). The results are shown in Tables 21.1 below.

LON\R11482-09 (FINAL).doc 172 Table 21.1 Cinema Potential in London Borough of Lambeth

2008 2011 2015 2020

Catchment Population 245,326 250,230 255,582 262,481 Visits Per Annum 3.09 3.28 3.55 3.92 Total Visits Per Annum 758,057 820,755 907,318 1,028,926 Optimum Visits Per Screen 75,000 75,000 75,000 75,000 Optimum Visits Per Seat 300 300 300 300 Screen Potential 10.1 10.9 12.1 13.7 Seat Potential 2,527 2,736 3,024 3,430 Existing Seats 4,382 4,382 4,382 4,382

21.14 The existing provision is 4,382 seats within the Borough and the theoretical potential at 2020 is only 3,430 seats. Tourist visitors and commuters may generate additional demand from outside the study area, e.g. the Imax and National Film Theatre. Nevertheless, this analysis suggests that there may be limited potential for further cinema facilities within Lambeth, based on the current market shares.

21.15 The canvas of leisure operators undertaken during the study did not identify a demand for cinema development in Lambeth, with National Amusements stating they are not currently seeking further representing in London.

Private Health and Fitness Clubs

21.16 The UK health club market expanded rapidly as public awareness about personal fitness has increased. Business in Sport and Leisure (BISL) 2008 indicates healthy growth across the industry with the Fitness Industry Report stating that by the end of March 2007, there were 5,714 combined public and private sector fitness sites across the UK, 3,117 private clubs and 2,597 gyms within public sports centres. Since 2006, 232 new facilities had opened. The total number of UK health and fitness members at public gyms and private health clubs is now over 7 million.

21.17 Nearly 12% of the population are now members of a private health club or registered users of a leisure centre gym in the UK, compared with just 8.9% in 2002 and this growth looks set to continue. An estimated 7.3% of the population being members of private clubs at March 2007 up from 7.2% since January 2006. However, the UK is still below the USA where the fitness membership rate is 15.6%.

LON\R11482-09 (FINAL).doc 173 21.18 Private health clubs in the UK range from small independent clubs to large operators such as Cannons, David Lloyd, Esporta, Fitness First, Virgin Active, Bannatyne and LA Fitness.

21.19 Private health clubs had 4.2 million members in 2007 (1,375 members per club). The largest health clubs can have memberships of approximately 4,000 people. However, independent clubs remain a strong presence in the private sector market running 55% of all private clubs. Of the 126 new private health clubs that have opened since January 2006, 58% were independent clubs and 42% were owned by multiple operators. Public sector sports centres are also important, and the market increased significantly between January 2006 and March 2007, with 106 new facilities opened and in terms of like-for-like membership growth rates, the sector saw an impressive 4.6% growth.

21.20 There are a number of private health and fitness clubs in the Borough, as follows:

Virgin Active, North St, Clapham Virgin Active, Ockley Road, Streatham; Fitness First, Stockwell Road, Brixton; The Club at County Hall, Westminster Bridge Road; South Bank Club, Wandsworth Road, Vauxhall; Chariots Health Club, Albert Embankment; The Locker Room, Cleaver Street; Horizons Health and Fitness, Hackford Road; and Fitness First, Streatham High Road, Streatham.

21.21 Two of the large national operators are represented in the Borough, i.e. there are two Virgin Active health clubs and two Fitness First gyms. In addition to the private leisure facilities there are several local authority sports facilities:

Brixton Recreation Centre, Brixton Station Road, Brixton; Brockwell Lido, Dulwich Road, London; Clapham Leisure Centre, Clapham Manor Street, London; Ferndale Community Sports Centre, Nursery Road, Brixton; Flaxman Sports Centre, Carew Street, London; and Streatham Leisure Centre, Streatham High Road, Streatham.

21.22 The Borough population is approximately 285,500 in 2008, which could generate demand for about 34,300 public and private membership places, based on the national average membership rate (12%) or 44,500 based on the US rate (15.6%). Borough residents will also use health and fitness clubs in other centres particularly in Central London. The household survey indicates that over 31% of households in the

LON\R11482-09 (FINAL).doc 174 study area had visited a health/fitness club. It should be noted that not all members of the household will participate and not all households will be members of clubs.

21.23 The 15 private/public gyms in the Borough, assuming an average membership of 1,375 per club, could accommodate about 20,600 members, which implies there could be scope for further facilities within the Borough if national membership were achieved (12% generating 34,300 members in the Borough).

21.24 A future increase in membership rates and population growth could generate additional demand. By way of an example, an increase in membership rates from 12% to 15.6% (the US rate) along with projected population change in the borough could increase demand by about 12,000 places by 2015 in the Borough as a whole.

21.25 These figures suggest there could be scope for further health and fitness facilities within the Borough particularly in the future in line with the increase in population and possible growth in membership rates. The canvas of operators suggests Esporta Health & Fitness, who are currently not represented in the Borough, is currently searching for opportunities of between 25,000 sq. ft. with the capability of accommodating a swimming pool in the centres of Clapham High Street and/or West Norwood.

Tenpin Bowling

21.26 Tenpin bowling grew rapidly in the UK in the 1960’s. However, the complex scoring system, lack of investment and the deterioration exacerbated a significant decline in the 1970’s. However, a resurgence of interest in tenpin bowling during the late 1980’s and computer scoring led to a second boom. There were 280 tenpin bowling centres (5,600 lanes) in the UK in 2004, approximately one lane per 10,000 people. The tenpin bowling sector experienced steady growth in the late 1990’s, with a 27% growth in spending during the last 10 years, although any real growth was mostly in the past four years. Mintel predicted the value of the tenpin bowling market would increase from £245 million in 2002 to £324 million by 2007.

21.27 Bowling centres now tend to be part of major leisure developments that include multiplex cinemas, restaurants and nightclubs offering a choice of leisure and entertainment activities.

LON\R11482-09 (FINAL).doc 175 21.28 Tenpin bowling centres require large buildings of between 2,300 to 4,200 sq m (25,000 to 45,000 sq ft) and are generally located in towns with a population of over 150,000 people.

21.29 The London Borough of Lambeth has no tenpin bowling facility. The Megabowl at Streatham Hill closed in 2006. A high proportion of households indicated that they last visited a ten-pin bowling facility in Streatham (18.4%) and this is likely to be reference to the Megabowl now closed. The household survey indicates that residents who visit bowling facilities in the study area mainly go to Croydon (17.0%) followed by Elephant & Castle (14.2%) and London-West End (11.3%). Residents in the Borough have good access to the range of tenpin bowling facilities in the West End.

21.30 The household survey results suggest that about 11.8% of households in the study area visit tenpin bowling facilities. The study area population (about 500,000) is in theory capable of supporting 50 lanes, based on one lane per 10,000 people. If Lambeth attracted about 50% of tenpin bowling trips in the study area then 25 lanes could be supported. The EGi search and canvas of operators indicated no operator requirements, e.g. Bowlplex stating they are not looking to locate in the Borough.

21.31 There appears to be theoretical potential for a ten pin bowling facility within the Borough, but there appears to be limited operator demand.

Bingo

21.32 The bingo market peaked in the mid-1970s, with almost 2,000 clubs nationwide. Since then the sector has struggled to compete with other leisure activities, including the impact of the National Lottery. However, the decline has bottomed out and attendance figures have remained steady since the late 1990’s, and revenues and profits have started to increase.

21.33 Great Britain had 676 commercial bingo clubs in 2005, but in March 2007 this had decreased to 643 commercial bingo clubs, approximately one club per 90,000 people. The amount staked on bingo had continued to rise in previous years but peaked in 2006 at £1,826 million and fell slightly in 2007 to £1,820 million.

21.34 Bingo clubs attracted 79 million admissions in 2005 (source: Mintel), about 1.75 admissions per adult each year. On average each club attracted 117,000 admissions in 2005 (about 2,250 admissions per week). The average participation rate (adults) LON\R11482-09 (FINAL).doc 176 was 6.9% in 2004 (source: Mintel), split 2.8% regular players and 4.1% occasional players. Mintel forecasts that admissions will decline from 79 million in 2005 to 68 million in 2010, although the average spend per head will increase from £26.90 to £38.40.

21.35 Mecca and Gala are the main bingo operators, controlling over half of the UK market. Marketing of the bingo sector has been more proactive in recent years and Gala and Mecca have invested in premises, moving out of dated premises (i.e. converted cinemas), into purpose built units. Bingo clubs have become increasingly sophisticated, and have actively sought to attract all age groups.

21.36 The bingo sector usually prefers central locations that are accessible by public transport and by foot. Major bingo operators, such as Mecca and Gala, require buildings of between 2,000 to 3,000 sq m, capable of seating up to 2,000 people, with a catchment population of 50,000 to 70,000 people within freestanding towns (source: BISL).

21.37 The Borough population (about 220,000 adults) could generate about 385,000 admissions based on the national participation rate (1.75 per adult), compared with the average of 113,000 admissions per club. These figures suggest that the Borough could accommodate 3-4 bingo clubs. There is currently one bingo facility in the Borough, Riva Bingo on Streatham Hill.

21.38 The household survey results indicated that only 5.1% of households in the study area visit bingo facilities, of which 19.7% visited facilities in Streatham (Riva Bingo), 18.1% visited bingo facilities in Elephant & Castle (Palace Bingo) and 9.8% visited Gala Bingo in Tooting. There could be potential for additional bingo facilities in the Borough.

Nightclubs

21.39 The value of the nightclub market (permanent venue offering dancing in return for an admission fee) declined from £2.16 billion in 1998 to £1.77 billion in 2002 (source: Mintel - Nightclubs). There are approximately 1,700 nightclubs in the UK, approximately one per 30,000 people.

21.40 The sector has faced increasing competition from late night pubs and bars, with no admission fees. The BISL envisages a continued period of rationalisation and price competition with new challenges in the form of the smoking ban. However, the LON\R11482-09 (FINAL).doc 177 forecast trend of significant growth in the 18-24 year old age group is expected to provide a growing market.

21.41 Large nightclubs (capacity up to 2,000 people) are generally located in large towns with a population of over 100,000 people. There are several large nightclubs in Lambeth, along with smaller nightclubs, private members clubs and DJ bars, including:

Infernos Nightclub, Clapham High Street; The Telegraph, Brixton Hill; The Fridge, Brixton Hill; The Swan, Clapham Road, Stockwell; Plan B, Brixton Road; Colosseum Nightclub, Nine Elms Lane; and Illusions, Streatham High Road.

21.42 The household survey results indicated that only 16.3% of households in the study area visit nightclubs or late night music venues and which 46.2% of these households last visit to a nightclub/live music venue was in Central London. Within the Borough, 11.8% visited a nightclub or late night music venue in Brixton, 6.7% visited a nightclub in Clapham High Street, 2.1% visited a nightclub in Streatham and 2.1% visited a nightclub in Vauxhall. The existing provision in the Borough and the provision of nightclubs in the West End, combined with excellent access, may limit the potential for major new nightclubs in the Borough.

Casinos

21.43 Due to the changing nature of the casino market, with its proposed deregulation across the county, there is uncertainty to where casinos will be located in the future. Prior to deregulation operators could only obtain licences for casinos in specifically defined areas.

21.44 Operators now have to think in more detail about the catchment area of their casinos and the level of existing or future competition in a given area. From our knowledge of the casino market, key catchment areas will have to be within or in vicinity of a large centre such as a major town or city, with a drive time of approximately 30-40 minutes and as close to the centre of the catchment area as possible, with good transport links. The proximity of other established commercial uses will also be a key factor for operators when looking at locations for casinos.

LON\R11482-09 (FINAL).doc 178 21.45 There were 138 licensed casinos operating in Britain at 31 March 2007 with a further 40 licensed casinos, although some of these will be replacements for existing establishments. Attendance at casinos by members and guests increased by 8% from the previous year to over 15 million.

21.46 There are currently no commercial casinos in the London Borough of Lambeth. No specific catchment area population has been identified by casino operators. The main centres within the Borough may have a catchment population large enough to support a casino, but it is likely that casino operators would locate in the West End of London. As the market adjusts to deregulation, the locational requirements of casinos may evolve and become more clearly defined. Our canvas of retail and leisure operators included several major casino operators, however no requirement for a casino was identified in the Lambeth.

Bars and Restaurants

21.47 On average households in the UK spent over £1,100 per annum eating and drinking away from the home in 2006 (source: Family Spending 2007).

21.48 Food and drink establishments (Class A3/A4/A5) including restaurants, bars and pubs have supported other major leisure uses on leisure and retail parks. Within town centres the demand for A3/A4/A5 uses has increased including a significant expansion in the number of coffees shops, such as Starbucks, Costa Coffee and Coffee Republic.

21.49 PPS6 (paragraph 2.22) indicates that:

“a diversity of uses in centres makes an important contribution to their vitality and viability. Different but complementary uses, during the day and in the evening, can reinforce each other, making town centres more attractive to local residents, shoppers and visitors. Local planning authorities should encourage diversification of uses in the town centre as a whole, and ensure that tourism, leisure and cultural activities, which appeal to a wide range of age and social groups, are dispersed throughout the centre”.

21.50 Paragraph 2.23 also indicates that planning policies should:

“encourage a range of complementary evening and night-time economy uses which appeal to a wide range of age and social groups, ensuring that provision is made where appropriate for a range of leisure, cultural and tourism activities such as cinemas, theatres, restaurants, public houses, bars, nightclubs and cafes”.

LON\R11482-09 (FINAL).doc 179 21.51 National branded pub/restaurant chains have been investing heavily, although not exclusively in larger centres. Many chains such as All Bar One, JD Wetherspoons and Yates Wine Bars have sought representation in smaller centres close to residential communities.

21.52 National information available from Goad Plans indicates that the proportion of non- retail uses within town centres across the country has increased over the last decade as shown in Table 21.2. The proportion of Class A1 retail uses in Goad town centres has decreased by 12% between 1994 to 2007 (6.7 percentage points), whilst non- retail uses including Class A2, A3 and non-retail (service) A1 uses have all increased.

Table 21.2: GB Goad Plan Town Centres Use Class Mix

Type of Unit % Change Proportion of Total Number of Units (%)

1994 to 1994 2000 2005 2007 2007 Class A1 (Retail) - 12.3 61.2 59.1 56.4 54.5 Class A1 (Services) + 43.5 6.9 8.2 9.6 9.9 Class A2 + 5.9 8.5 8.9 8.9 9.0 Class A3/A5* + 55.4 9.2 11.2 13.7 14.3 Miscellaneous + 30 1.0 1.4 1.4 1.3 Vacant & Under - 20 13.2 11.2 10.1 11.0 Const. Total - 100.0 100.0 100.0 100.0

Source: Goad Centre Reports *excludes Bars/Public houses (A4)

21.53 The number of bars and pubs continued to decline in 2006 according to figures produced by the Department of Culture, Media and Sport and this was prior to the smoking ban. In 2006 there were 51,479 pubs and bars in England and Wales.

21.54 The Beer Orders in the early 1990’s saw a massive expansion of themed bar operators and pub restaurants, such as JD Wetherspoons. These outlets generally require a minimum 50,000 population and are usually located on main streets or secondary positions close to prime retail, commercial and other leisure users. The borough’s centres have a limited provision of themed bar operators. Operators usually require large premises of 250 - 1,500 sq m, in close proximity to public car parks and good transport links. The EGi retail requirements identified two requirements by themed bar operators/pub restaurants in the Borough. JD Wetherspoon requires premises in the areas of Waterloo, Clapham, Clapham Common and West Norwood, and Novus Leisure requires premises in the area of Waterloo.

LON\R11482-09 (FINAL).doc 180 21.55 Themed restaurants also expanded rapidly in the 1990’s. These operators have located in out of centre retail/leisure parks as well as good secondary/primary high street locations. Fast food operators such as McDonalds and Burger King have expanded the number of drive through outlets, and town centre outlets. Outlets have been developed within retail/leisure parks or on busy roads. Outlets require sites of approximately 0.2 hectares. The EGi published requirements and our canvas of operators suggest that the following Class A3 and A5 retailers are looking to locate premises within the Borough:

Costa Coffee; Starbucks; Pret a Manger; Domino’s Pizza; Gourmet Burger Kitchen; McDonalds; and KFC.

21.56 As indicated in earlier sections of this report, the proportion of Class A3/A5 uses in the main centres in the Borough is above the national average, 20.8% compared with 14.3%. The only centre where the proportion of Class A3/A5 uses is below the national average is Brixton (11.0%).

21.57 The growth in Class A3 to A5 uses within town centres may continue in the future, and will compete for shop premises with other town centre uses. A balance between Class A1 and Class A3 to A5 uses needs to be maintained.

21.58 Future town centre development should provide additional space for these uses as well as Class A1 retail. An allowance of 10% to 15% of new floorspace for Class A3 to A5 uses may be appropriate.

Theatres

21.59 The household survey indicated that 50.8% of respondents in the study area visit theatres, which is significantly higher than NLP’s average for other surveys. The West End was the main theatre destination last visited for households within the study area (69%) followed by two theatres within the Borough, the National Theatre on the Southbank (6.1%) and The Old Vic Theatre on The Cut (5.4%). In terms of the other theatres in Lambeth, only 0.5% visited The Young Vic on The Cut, 0.3% visited The Landor Theatre, Landor Road and 0.2% last visited the Oval House Theatre, Kennington Oval.

LON\R11482-09 (FINAL).doc 181 21.60 There is also Brixton Academy on Stockwell Road which is primarily a music venue and the Nettleford which is a small theatre in West Norwood Library.

21.61 Taking account of the current provision of theatres in the Borough there may be limited scope for new theatres in Lambeth, particularly due to the accessibility and quality of theatres in Central London and the West End.

Conclusions on Commercial Leisure

21.62 The London Borough of Lambeth has a reasonable range of commercial leisure, entertainment and cultural facilities, and residents also have good access to facilities outside the Borough particularly in Central London. The Borough’s location within the catchment area of Central London and other large centres will limit the potential for further commercial leisure and entertainment facilities.

21.63 The existing cinema provision within the Borough suggests there is limited potential for further cinema facilities. Existing provision in the Borough exceeds all the theoretical potential up to 2020. There may be scope for more private health club facilities and this may increase in the future if membership rates increase. There is also theoretical scope for a ten-pin bowling and bingo facilities, but there appears to be limited operator demand. There appears to be limited scope for theatre, nightclub or casino uses due to the existing provision within and/or near the Borough.

21.64 Most of the main centres within the Borough have a good provision of Class A3 and A5 uses. Future town centre development should provide additional space for bar and restaurant uses (Class A3, A4 and A5) as well as Class A1 retail, these uses may represent 10%-15% of the \Class A uses within the development.

LON\R11482-09 (FINAL).doc 182 22.0 CONCLUSIONS AND RECOMMENDATIONS

Introduction

22.1 This report provides a borough wide needs assessment for retail and commercial leisure uses in the London Borough of Lambeth. It provides a guide to the shopping and leisure needs of the Borough up to 2011, 2015 and 2020. The principal conclusions of the analysis contained within this study are summarised below.

Meeting Shopping Needs in Lambeth Borough

22.2 Growth in expenditure should provide opportunities to improve the range and quality of shopping and leisure facilities within the Borough. Taking account of the proposed Tesco in Streatham there is still a potential need for additional convenience and comparison shopping facilities in the Borough in the period up to 2015. Overall, in order to meet projected growth in expenditure, there is a need for additional shopping and leisure facilities. Future planning policy and site allocations should seek in line with PPS6, to identify opportunities to accommodate growth at least up to 2015. Longer term growth up to 2020 should be monitored and updated as necessary.

22.3 The floorspace projections shown in this report provide broad guidance. Meeting the projections between 2008 and 2015 remains the priority, and longer term objections need to be monitored. The potential economic downturn and credit crunch suggests expenditure projections need to be carefully monitored. Furthermore uncertainties relating to emerging development proposals in neighbouring Borough will also need to be monitored, not least proposals at Battersea Power Station and Elephant and Castle, which are expected to have a significant impact on Lambeth Borough.

22.4 All the projections should not be considered to be maximum/minimum limits or targets, particularly when translated into the development plan allocations or when used to guide development control decisions. For instance if a major town centre scheme comes forward in the period to 2015, although the implementation of proposals and commitments may possibly result in an over-supply of comparison floorspace, it may be acceptable to permit such a scheme if it is of an appropriate scale in terms of the role and function of that centre. Such floorspace limits should not inhibit competition between retailers when located within centres, subject to the consideration of scale and impact. However, if an out of centre proposal exceeds the

LON\R11482-09 (FINAL).doc 183 floorspace projections then the need for the proposal and impact will need to be carefully considered.

22.5 Long term forecasts (beyond 2015) may be more susceptible to change, due to unforeseen circumstances. Projected surplus expenditure beyond 2015 is attributable to projected growth in spending per capita, extrapolated from short to medium term growth projections. If the growth in expenditure is lower than that forecast then the scope for additional space will reduce. Long term projections should be monitored and kept under review. The implications of major retail development within the Borough and competing centres should also be monitored and the affects proposals may have on the demand for additional development in the Borough should be considered carefully.

Accommodating Future Growth

22.6 The sequential approach suggests that town and district centre should be the first choice for retail and leisure development, which is supported by policies within the London Plan. In Lambeth the preferred location for retail and leisure development needs to be carefully considered, particularly for major development which may have an extensive catchment area. Major development should be located within the Major and District Centres, as suggested in the London Plan.

22.7 Some forms of retail or leisure facilities which serve more localised catchment areas may be more appropriate within local centres, rather than the main centres. However, all development should be appropriate in terms of scale and nature to the centre in which it is located.

22.8 The existing stock of premises may have a role to play in accommodating projected growth. The retail capacity analysis in this report assumes that existing retail floorspace can, on average, increase its turnover to sales floorspace densities. A growth rate of 1.5% per annum is assumed for comparison floorspace and 0.3% for convenience floorspace. The adoption of these growth rates represents a balanced approach. The floorspace projections reflect these assumptions. In addition to the growth in sales densities, vacant shops could help to accommodate future growth.

22.9 There are 485 vacant units identified within town and local centres, a vacancy rate of 13.9%, this is compared to a GOAD national average vacancy rate of about 11%. These vacant premises could also help to accommodate growth, for example if the

LON\R11482-09 (FINAL).doc 184 overall vacancy rate was reduced to 10%, just below the national average, then 135 vacant units could be reoccupied. Based on an average size of a unit of about 100 sq m gross, these reoccupied units could accommodate about 13,500 sq m gross. The strategy should seek to reduce the vacancy rate across the Borough.

22.10 Based on the normal mix of uses within centres (i.e. Goad Plan national averages), it may be reasonable to assume about half of these vacant units could be occupied by comparison retail floorspace (7,000 sq m gross), and about 3,000 sq m gross occupied by convenience retail floorspace, with the remainder (3,500 sq m gross) occupied by non-retail services (including Class A2 to A5).

22.11 Major retail commitments with planning permission within the Borough could also accommodate growth. The proposed Tesco store in Streatham has been taken into account and other major commitments include the Shell Centre, York Road and 214- 238 Norwood Road. In total commitments and vacant units could accommodate up to 31,800 sq m gross, which could be broken down as follows:

comparison retail floorspace = 12,500 sq m gross;

convenience retail floorspace = 6,300 sq m gross; and

non-retail services (incl. A2-A5) = 13,000 sq m gross.

Convenience Goods Development

22.12 On the basis of the assumption that existing convenience retailers trade at national average turnover levels, the quantitative capacity analysis indicates there is significant potential for further convenience goods floorspace within the Borough, as shown in Table 22.1.

22.13 The distribution of floorspace shown above is based on existing shopping patterns. There may be potential to redistribute floorspace capacity depending on where development opportunities are available.

22.14 There is capacity to improve convenience sales floorspace in the Borough in the short to medium term (i.e. up to 2015), taking into account the proposed Tesco store in Streatham. About 8,200 sq m net (11,700 sq m gross) could be accommodated across the Borough by 2015. Vacant shop premises and commitments could make a

LON\R11482-09 (FINAL).doc 185 contribution towards meeting this floorspace projection (say about 6,000 sq m gross), in particular small shop units within district and local centres.

Table 22.1: Convenience Expenditure/Floorspace Projections

2008 to 2008 to 2008 to 2011 2015 2020 Surplus Expenditure £M 37.20 58.50 85.90 Projected Sales Floorspace SQ M Net 5,267 8,184 11,839

Brixton 1,319 1,885 2,624 Streatham 797 1,331 1,957 Clapham High Street 1,881 2,198 2,591 Lower Marsh -315 -102 199 Stockwell 144 193 252 West Norwood/Tulse Hill 538 659 802 Freestanding large food stores 688 1,363 2,203 Local shopping facilities 216 658 1,210

Projected Gross Floorspace SQ M 7,525 11,691 16,913

Brixton 1,884 2,693 3,749 Streatham 1,138 1,901 2,796 Clapham High Street 2,687 3,140 3,701 Lower Marsh -450 -146 284 Stockwell 206 275 360 West Norwood/Tulse Hill 768 941 1,145 Freestanding Large Food Stores 983 1,947 3,147 Local shopping facilities 308 940 1,729

Source: Table 10B, Appendix B

Comparison Goods Development

22.15 Two scenarios have been assessed in this study. The high growth scenario (constant market shares) assumes the Borough can deliver major retail development that will help the Borough to maintain its market share of comparison expenditure within the study area. The low growth scenario (adjusted market shares) assumes major retail development in neighbouring Boroughs, in particular Elephant & Castle and Battersea Power Station, will reduce the Borough’s market share of comparison expenditure within the study area.

22.16 These scenarios suggest that between 7,200 and 12,100 sq m net (9,600 to 16,100 sq m gross) could be accommodated in the Borough up to 2015. As indicated above the low growth projection (7,200 sq m net or 9,600 sq m gross) could be accommodated within vacant units and commitments.

LON\R11482-09 (FINAL).doc 186 22.17 The strategy for Lambeth should seek to reduce vacant shop premises and also encourage development within the designated centres in order to respond to increasing competition within neighbouring Borough. The high growth scenario comparison floorspace projections should therefore be adopted for planning the future of designated centres in Lambeth. On this basis the potential for further comparison goods floorspace within the Borough is shown in Table 22.2. Again, the distribution of floorspace shown in this table is based on existing shopping patterns, and there may be potential to redistribute floorspace capacity depending on where development opportunities are available.

Table 22.2: Comparison Expenditure/Floorspace Projections (high scenario)

2008 to 2008 to 2008 to 2011 2015 2020 Surplus Expenditure £M 28.20 66.91 133.36 Projected Sales Floorspace SQ M Net 5,394 12,058 22,308

Brixton 2,434 4,124 7,665 Streatham 945 2,066 3,757 Clapham High Street 431 956 1,744 Lower Marsh 189 441 865 West Norwood/Tulse Hill (inc. B&Q) 545 1,216 2,251 Other Lambeth Borough 1,459 3,254 6,026

Projected Gross Floorspace SQ M 7,192 16,078 29,744

Brixton 2,434 5,499 10,219 Streatham 1,260 2,755 5,009 Clapham High Street 575 1,275 2,325 Lower Marsh 252 588 1,154 West Norwood/Tulse Hill (inc. B&Q) 726 1,622 3,002 Other Lambeth Borough 1,946 4,339 8,035 Source: Table 11C, Appendix C

22.18 Vacant shop premises and commitments could make a significant contribution towards meeting this floorspace projection, e.g. up to 12,500 sq m gross or about 78% of the projection up to 2015. However about 5,000 sq gross of the committed comparison retail floorspace is located within the Shell Centre proposal in the north of the Borough. This development is unlikely to significantly affect expenditure capacity in the central and southern parts of the Borough, and therefore it may be more reasonable to assume vacant units/commitments will only absorb about 50% of comparison floorspace capacity up to 2015.

LON\R11482-09 (FINAL).doc 187 The Potential Implications of Development Proposals at Battersea Power Station

22.19 The potential scale of retail development at Battersea Power Station, particularly comparison goods shopping, raises concerns in terms of impact on centres in Lambeth Borough. It also raises issues relating to the sequential approach and where is the best location for retail development. The proposed development, along with other developments, could reduce Lambeth Borough’s comparison floorspace projection to only 5,400 sq m gross at 2015 and 17,500 sq m gross at 2020.

22.20 Other development opportunities within or on the edge of designated centres would be sequentially preferable locations for retail development than Battersea Power Station, and on this basis it may be desirable to delay or phase retail development at Battersea until after 2015, or scale down the amount of development in order to leave sufficient expenditure capacity to enable town centre developments to be implemented. The Council needs to consider the extent of development opportunities within designated centres in order to establish whether growth is better accommodated in these centres, rather than Battersea Power Station.

Commercial Leisure Development

22.21 The provision of leisure, entertainment and cultural facilities within the Borough is reasonable, and reflects residents’ excellent access to facilities in neighbouring areas such as Central London, Wimbledon and Croydon. The Borough’s location within the catchment area of larger centres will limit the potential for commercial leisure and entertainment facilities.

22.22 There could be potential scope for further health and fitness clubs in the Borough. Future town centre development should provide additional space for bar and restaurant uses (Class A3, A4 and A5) as well as Class A1 retail. As a role of thumb about 10% to 15% of Class A floorspace within developments could be devoted to Class A3, A4 and A5 uses.

The Role of Shopping Centres

22.23 PPS6 indicates that local planning authorities should adopt a positive and proactive approach to planning for the future of the centres within their areas, whether planning for growth, consolidation or decline.

22.24 The sequential approach indicates that town, district and local centres are the LON\R11482-09 (FINAL).doc 188 preferred location for the main town centre uses including retail and leisure development. Some forms of development may be more appropriate in smaller centres, if there are localised areas of deficiency. Development should normally be consistent in terms of scale and nature with the character and role of the nearest centre. Therefore, development plan policies should provide clear advice in this respect.

22.25 Streatham and Brixton should continue to be defined as ‘Major Town Centres’ in line with the London Plan. Clapham High Street, West Norwood (inc. Tulse Hill), Stockwell, Waterloo (inc. The Cut and Lower Marsh), Camberwell Green, Herne Hill, Norbury, Lavender Hill and Westow Hill/Crystal Palace should continue to be defined as ‘District Centres’.

22.26 In our view none of the local centres in the Borough should be reclassified as district centres, based on the current scale of commercial floorspace. However, we do consider that the Local Centres should be separated into two tiers, ‘Large Local Centres’ and ‘Small Local Centres’.

Recommendations

Scope for Development and the Need for Site Allocations

22.27 The strategy for Lambeth should seek to reduce vacant shop premises and also encourage development within the designated centres in order to respond to increasing competition within neighbouring Borough.

22.28 Commitments and vacant shop units are unlikely to meet all of the projected need for convenience goods sales floorspace up to 2015. There is potential to improve large food store provision within the Borough if suitable opportunities emerge. The Council should seek to identify development opportunities within designated centres to accommodate improvements to food store provision. There could be potential for about 5,700 sq m gross, over and above commitments and the reoccupation of vacant floorspace.

22.29 However, if proposals for food stores or potential allocations emerge, then the impact of these stores on designated centres would need to be carefully considered, regardless of the global retail capacity identified in this study.

LON\R11482-09 (FINAL).doc 189 22.30 The Council should seek to identify sites within the designated centres to accommodate about 8,000 sq m gross of comparison floorspace by 2015, whilst encouraging the reoccupation of vacant shop units across the Borough. Comparison development is likely to be concentrated in the two main centres, i.e. Brixton and Streatham.

22.31 Any major comparison retail proposals outside the designated centres will need to be considered very carefully, and the cumulative impact of the proposal along with other pipeline schemes should be considered. These proposals would be required to demonstrate there is a need for the development proposed, comply with the sequential approach to site selection, and the applicant will also need to demonstrate the proposal will not have an unacceptable impact on existing centres. Development within centres will also need to be consistent in terms of scale and nature to the role of that centre and the catchment area the centre serves.

Future Strategy Implementation and Monitoring

22.32 There are a number of broad areas of possible action the Council could pursue in order to maintain and enhance the role of shopping centres within the Borough, as follows:

application of guidance within PPS6, particularly relating to need and the sequential approach in determining out-of-centre retail and other development proposals that generate significant numbers of trips;

improving the range and choice of shops and services in all centres (where appropriate in terms of scale) by encouraging intensification, development and the re-occupation of vacant premises, and continuing to promote the centres.

maintaining the generally high quality environment within each centre;

measures to improve accessibility and public transport to the town centres in order to encourage more residents to shop in their nearest centre, which may involve maintaining an appropriate level of car parking at a competitive cost and safeguarding and improving public transport services; and

measures to bring forward development opportunities to improve the availability of modern premises suitable for new occupiers.

22.33 The recommendations and projections within this study are expected to assist the Council in preparing development plan policies over the coming years and to assist development control decisions during this period. The study provides a broad overview of the potential need for further retail and leisure development up to 2015,

LON\R11482-09 (FINAL).doc 190 with longer term forecast up to 2020. However, projections are subject to uncertainty and forecasts may need to be amended to reflect emerging changes as and when new information becomes available. In particular long-term projections between 2015 and 2020 should be treated with caution.

22.34 Therefore, we would recommend that this retail capacity study should be updated in 4-5 years time and the floorspace projections rolled forward. The following key assumptions should be updated as necessary:

population projections;

local expenditure estimates (information from Experian or other recognised data providers);

growth rate assumptions for expenditure per capita (information from Experian or other recognised data providers);

the impact of potential increases in home and internet shopping;

existing retail floorspace and average turnover to floorspace densities (floorspace surveys and turnover data); and

implemented development within and around the study area.

22.35 These key inputs into the retail capacity assessment can be amended to provide revised capacity projections. We do not envisage that the structure of the capacity assessment set out in this report will need to be amended. It may be necessary to undertake an updated household survey to address the implementation of major developments that will significantly alter shopping/leisure patterns in the Borough.

LON\R11482-09 (FINAL).doc 191 Appendix A

Study Area and Existing Retail Facilities

LON\R11482-09 (FINAL).doc 192 LON\R11482-09 (FINAL).doc 193 Lambeth Study Area Zones

Zone Postal Sectors Population 1 – Clapham High Street SW 4 6 50,735 SW 4 7 SW 8 1 SW 8 2 SW 9 9 SW 4 0 2 – Nine Elms SW 8 3 33,439 SW 8 4 SW 8 5 SW11 4 SW11 5 3 – Wandsworth East SW 4 9 38,196 SW11 6 SW12 8 SW12 9 4 – Wandsworth South East SW17 7 55,390 SW17 8 SW17 9 SW17 0 SW17 6 5 – Waterloo SE 1 0 22,294 SE 1 6 SE 1 7 SE 1 8 SE 1 9 6 - Vauxhall SE17 3 36,878 SE 5 0 SE11 4 SE11 5 SE11 6 7 - Brixton SE24 0 72,060 SW 9 0 SW 9 6 SW 9 7 SW 9 8 SE 5 8 SE 5 9 SW 2 1 SW 2 5 8 - Streatham SW 4 8 83,055 SW 2 2 SW 2 3 SW 2 4 SW12 0 SW16 1 SW16 2 SW16 6 9 – West Norwood/Tulse Hill SE21 7 41,175 SE21 8 SE24 9 SE27 0 SE27 9 10 – Upper Norwood SE19 1 53,698 SE19 3 SW16 3 SW16 4 SW16 5 Total 486,920

LON\R11482-09 (FINAL).doc 194 Table 1A - Convenience Floorspace and Benchmark Turnover (2006 prices)

Net Sales Convenience Convenience Turnover Total Centres Store Floorspace % Sales Floorspace Density Convenience Sq M Floorspace Sq M Net £ per Sq M Turnover £M Brixton Tesco, Acre Lane 2,440 85% 2,074 £13,145 £27.26 Sainsbury's Local 279 95% 265 £9,221 £2.44 Iceland 531 95% 504 £4,864 £2.45 Lidl, Acre Lane 700 80% 560 £2,802 £1.57 Marks & Spencer Food Hall 836 95% 794 £11,077 £8.80 Brixton - other convenience shops* 7,000 100% 7,000 £4,000 £28.00 Sub-Total 11,786 11,198 £6,298 £70.53 Streatham Lidl, Streatham High Road 847 75% 635 £2,802 £1.78 Sainsbury, Streatham Common 3,329 75% 2,497 £9,221 £23.02 Sainsbury Local, Streatham High Road 480 95% 456 £9,221 £4.20 Sainsbury's Local, Streatham Hill 140 95% 133 £9,221 £1.23 Tesco Express 300 95% 285 £13,145 £3.75 Iceland 446 95% 424 £4,864 £2.06 Somerfield Sternhold Avenue 363 92% 334 £5,935 £1.98 Somerfield 275 Streatham High Road 80 95% 76 £5,935 £0.45 Streatham - other convenience shops 4,400 100% 4,400 £4,000 £17.60 Sub-Total 10,385 9,240 £6,069 £56.07 Clapham High Street Sainsbury 2,360 75% 1,770 £9,221 £16.32 Sainsbury Local 279 90% 251 £9,222 £2.32 Iceland, The Pavement 607 90% 546 £4,864 £2.66 Tesco Express 200 85% 170 £13,145 £2.23 Clapham - other convenience shops 2,230 100% 2,230 £4,000 £8.92 Sub-Total 5,676 4,967 £6,532 £32.45 Lower Marsh Sainsbury's Local, Waterloo Road 283 95% 269 £9,221 £2.48 Iceland, Lower Marsh 302 95% 287 £4,864 £1.40 Lower Marsh - other convenience shops 2,600 100% 2,600 £4,000 £10.40 Sub-Total 3,185 3,156 £4,523 £14.27 Stockwell Iceland 485 95% 461 £4,864 £2.24 Stockwell - other convenience shops 683 100% 683 £4,000 £2.73 Sub-Total 1,168 1,144 £4,348 £4.97 West Norwood/Tulse Hill Somerfield, 178 Norwood Road 434 90% 391 £5,935 £2.32 Somerfield, 539-541 Norwood Road 286 95% 272 £5,935 £1.61 Iceland, 348-352 Norwood Road 502 95% 477 £4,864 £2.32 West Norwood - other convenience shops 2,410 100% 2,410 £4,000 £9.64 Sub-Total 3,632 3,549 £4,477 £15.89 Local Centres/Facilities Sainsbury's Local, Lavender Hill 274 90% 247 £9,221 £2.27 Other convenience shops, Lavender Hill* 724 100% 724 £4,000 £2.90 Sainsbury's Local, Herne Hill 100 95% 95 £9,221 £0.88 Other convenience shops, Herne Hill* 508 100% 508 £4,000 £2.03 Iceland, Westow Hill/Crystal Palace 480 95% 456 £4,864 £2.22 Other convenience shops, Westow Hill/Crystal Palace* 587 100% 587 £4,000 £2.35 Convenience shops, Norbury* 944 100% 944 £4,000 £3.78 Tesco Express, 330 Brixton Road 216 90% 194 £13,145 £2.56 Tesco Express, St Georges Wharf, Vauxhall 364 90% 328 £13,145 £4.31 Tesco Express, 109 Tulse Hill 210 95% 200 £13,145 £2.62 Co-op Late Shop, Streatham Vale 203 95% 193 £5,343 £1.03 Sainsbury's Local, Brixton Hill 312 95% 296 £9,221 £2.73 Sainsbury's Local, Clapham South 168 95% 160 £9,221 £1.47 Tesco Express, Croxted Road 288 95% 274 £13,145 £3.60 Tesco Express, Streatham Place 182 95% 173 £13,145 £2.27 Marks & Spencer Simply Food, Waterloo Station 250 95% 238 £11,077 £2.63 Other convenience shops, Waterloo Station 120 100% 120 £4,000 £0.48 Local Centres - other convenience 6,000 100% 6,000 £4,000 £24.00 Sub-Total 11,930 11,735 £5,464 £64.12 Freestanding Supermarkets in Sainsburys, Nine Elms 3,732 65% 2,426 £9,221 £22.37 Lambeth Borough Tesco, South London Hospital, South Clapham 1,872 85% 1,591 £13,145 £20.92 Tesco, Kennington Lane, Vauxhall 2,808 85% 2,387 £13,145 £31.37 Sub-Total 8,412 6,404 £11,659 £74.66 GRAND TOTAL 56,174 51,392 £6,479 £332.97 Commitment Tecso, Streatham 5,500 64% 3,500 £13,145 £46.01 Comparison Sales Floorspace in Food Stores Sq M Net 4,782

Sources: IGD Food Store Directory Experian Goad NLP Site Survey 2008 Verdict Report on Grocery Retailers * Includes floorspace not within the Borough

LON\R11482-09 (FINAL).doc 195 Table 2A - Comparison Floorspace in Town Centres and Food Stores

Town Centre Gross Net Sales Average Total Benchmark Floorspace Floorspace Sales Density Turnover Sq M Sq M £ Per Sq M net £ Millions Brixton Town centre comparison shops 28,600 20,020 £5,000 £100.10 Food store comparison sales n/a 588 £6,000 £3.53 Sub-Total 20,608 £103.63 Streatham Town centre comparison shops 20,910 14,700 £5,000 £73.50 Food store comparison sales n/a 1,145 £6,000 £6.87 Sub-Total 15,845 £80.37 Clapham High Street Town centre comparison shops 8,250 5,800 £4,000 £23.20 Food store comparison sales n/a 709 £6,000 £4.25 Sub-Total 6,509 £27.45 Lower Marsh Town centre comparison shops 4,660 3,300 £4,000 £13.20 Food store comparison sales n/a 29 £6,000 £0.18 Sub-Total 3,329 £13.38 Stockwell Town centre comparison shops n/a 560 £4,000 £2.24 Food store comparison sales n/a 24 £6,000 £0.15 Sub-Total 584 £2.39 West Norwood/Tulse Hill Town centre comparison shops 10,150 7,100 £4,000 £28.40 B&Q, West Norwood n/a 2338 £2,011 £4.70 Food store comparison sales n/a 83 £6,000 £0.50 Sub-Total 9,521 £33.60 Lavender Hill Town centre comparison shops* 1,700 1,200 £4,000 £4.80 Food store comparison sales n/a 195 £6,000 £1.17 Sub-Total 1,395 £5.97 Camberwell Green Town centre comparison shops* 3,000 2,100 £4,000 £8.40 Sub-Total 2,100 £8.40 Norbury Town centre comparison shops* n/a 1,850 £4,000 £7.40 Sub-Total 1,850 £7.40 Herne Hill Town centre comparison shops* n/a 850 £4,000 £3.40 Food store comparison sales n/a 4 £6,000 £0.02 Sub-Total 850 £3.40 Westow Hill/Crystal Palace Town centre comparison shops* n/a 2,256 £4,000 £9.02 Food store comparison sales n/a 38 £6,000 £0.23 Sub-Total 2,294 £9.25 Other/Local Centres Comparison shops in Local Centres n/a 5000 £3,500 £17.50 Comparison shops outsides any centres n/a 400 £3,500 £1.40 Currys, Effra Road Retail Park n/a 2412 £5,755 £13.88 Halfords, Effra Road Retail Park n/a 1043 £2,327 £2.43 Homebase, Streatham Vale n/a 3860 £1,568 £6.05 Waterloo Station 1,000 700 £4,000 £2.80 Food store comparison sales n/a 2,008 £6,000 £12.05 Sub-Total 15,423 £56.11 GRAND TOTAL 80,309 £4,375 £351.35

Sources: NLP Site Survey 2008 GOAD Plans Table 1A * Includes floorspace not within the Borough

Table 3A - Major Retail Commitments (over 1,000 sq m gross)

Location Gain in A1 to A5 % Floorspace Split Floorspace Split Net Sales Floorspace Floorspace Sq M Gross Sq M Net Sq M Gross Comparison Convenience Other (A-A5) Comparison Convenience Other (A-A5) Comparison Convenience

Tesco, Streatham 8,650 36% 64% 0% 3,114 5,536 0 1,500 3,500 Shell Centre, York Road Waterloo 17,000 30% 20% 50% 5,100 3,400 8,500 3,825 2,550 214-238 Norwood Road 1,322 50% 30% 20% 661 397 264 496 297

TOTAL 26,972 8,875 9,333 8,764 5,821 6,347

Sources : Lambeth Borough Council

LON\R11482-09 (FINAL).doc 196 Company Average Sales Density Estimates for High Street Comparison Retailers

Operator / Company Average Turnover Per Sq M The Pier (2003/4 figure) £4,073 Comet £7,032 Dixons £13,609 The Link £14,823 Robert Dyas (2003/04) £3,706 Wilkinson hardware (2003/04) £3,415 Debenhams £2,390 House of Fraser £1,910 John Lewis £6,450 TJ Hughes £1,935 All Sports (2003/04) £4,313 Bhs (2003/04) £2,315 Bon Marche (2003/04) £2,674 Boots Chemists £8,021 Blacks Leisure (2005/06) £3,971 C&J Clark £10,076 Clinton Cards £3,010 Early Learning (2004/05) £4,914 French Connection £4,528 Game £12,332 Gap £3,652 Giles Sports (2003/04) £3,630 Goldsmith Jewellers £12,610 Hargreaves Sport (2003/04) £3,858 HMV £10,080 Marks & Spencer (non-food) (2004/05) £5,038 Mothercare £2,640 MVC Entertainment (2004/05) £5,021 New Look £4,766 Next £7,192 Ottakars £3,820 Peacock (2003/04) £2,030 Poundstretcher/InStore (2003/04) £1,644 QD Store (2003/04) £2,080 River Island £11,624 Ryman £5,173 Sports World (2003/04) £4,768 Staples (2003/04) £2,011 Stead & Simpson £3,974 Superdrug £5,603 TK Maxx £2,674 Waterstones £3,908 WH Smith £5,552 Woolworth £4,073 AVERAGE £5,294

Source: Retail Rankings 2007

LON\R11482-09 (FINAL).doc 197 Appendix B

Convenience Retail Assessment

LON\R11482-09 (FINAL).doc 198 Table 1B : Population Projections

Zone Area 2001 2008 2011 2015 2020

1 – Clapham High Street 50,735 53,603 54,993 56,687 58,716 2 – Nine Elms 33,439 36,490 38,158 39,278 39,950 3 – Wandsworth East 38,196 39,541 39,617 39,617 40,115 4 – Wandsworth South East 55,390 56,460 56,965 57,561 58,366 5 – Waterloo 22,294 24,652 26,866 29,659 33,622 6 - Vauxhall 36,878 37,980 39,529 41,542 44,123 7 - Brixton 72,060 75,348 77,089 79,409 82,897 8 - Streatham 83,055 86,206 87,778 89,108 90,312 9 – West Norwood/Tulse Hill 41,175 42,410 43,182 44,153 45,359 10 – Upper Norwood 53,698 54,429 54,655 54,562 54,681

486,920 507,120 518,833 531,577 548,141

Sources: 2001 Census of Population GLA 2007 Ward Level Population Projections (PLP Low)

Table 2B: Convenience Goods Expenditure Per Capita (2006 Prices)

Expenditure Per Capita 2008 2011 2015 2020 Growth Growth Growth 2008-2011 2008-2015 2008-2020

1 – Clapham High Street £1,571 £1,598 £1,654 £1,723 1.7% 5.3% 9.7% 2 – Nine Elms £1,755 £1,785 £1,848 £1,925 1.7% 5.3% 9.7% 3 – Wandsworth East £1,780 £1,810 £1,874 £1,952 1.7% 5.3% 9.7% 4 – Wandsworth South East £1,615 £1,642 £1,700 £1,771 1.7% 5.3% 9.7% 5 – Waterloo £1,558 £1,585 £1,641 £1,709 1.7% 5.3% 9.7% 6 - Vauxhall £1,597 £1,624 £1,682 £1,752 1.7% 5.3% 9.7% 7 - Brixton £1,586 £1,613 £1,670 £1,740 1.7% 5.3% 9.7% 8 - Streatham £1,622 £1,649 £1,708 £1,779 1.7% 5.3% 9.7% 9 – West Norwood/Tulse Hill £1,708 £1,737 £1,799 £1,874 1.7% 5.3% 9.7% 10 – Upper Norwood £1,609 £1,636 £1,694 £1,765 1.7% 5.3% 9.7%

Sources: Experian local estimates of 2006 convenience goods expenditure per capita Excluding special forms of trading - 2.0% in 2008, 2.2% in 2009, 2.3% in 2010 and 2.4% in 2011, 2.5% in 2012 and beyond Experian Business Strategies - recommended forecast growth rates (0.7% per annum between 2007 to 2011, 0.9% between 2012 and 2016 and 0.8% per annum between 2017 and 2020)

LON\R11482-09 (FINAL).doc 199 Table 3B: Total Available Convenience Goods Expenditure (£M - 2006 Prices)

Zone 2008 2011 2015 2020 Growth Growth Growth 2008-2011 2008-2015 2008-2020

1 – Clapham High Street £84.21 £87.88 £93.76 £101.17 4.4% 11.3% 20.1% 2 – Nine Elms £64.04 £68.11 £72.59 £76.90 6.4% 13.3% 20.1% 3 – Wandsworth East £70.38 £71.71 £74.24 £78.30 1.9% 5.5% 11.3% 4 – Wandsworth South East £91.18 £93.54 £97.85 £103.37 2.6% 7.3% 13.4% 5 – Waterloo £38.41 £42.58 £48.67 £57.46 10.9% 26.7% 49.6% 6 - Vauxhall £60.65 £64.19 £69.87 £77.30 5.8% 15.2% 27.4% 7 - Brixton £119.50 £124.35 £132.61 £144.24 4.1% 11.0% 20.7% 8 - Streatham £139.83 £144.75 £152.20 £160.67 3.5% 8.8% 14.9% 9 – West Norwood/Tulse Hill £72.44 £75.01 £79.43 £85.00 3.5% 9.7% 17.3% 10 – Upper Norwood £87.58 £89.42 £92.43 £96.51 2.1% 5.5% 10.2%

Total £828.22 £861.53 £913.66 £980.93 4.0% 10.3% 18.4%

Sources: Table 1B and Table 2B

LON\R11482-09 (FINAL).doc 200 Table 4B: Convenience Shopping Penetration Rates 2008

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow

LB Lambeth Main Centres

Brixton 11% 1% 1% 0% 0% 0% 36% 14% 6% 0% 5%

Streatham (including Sainsbury, Streatham Common) 0% 1% 1% 0% 3% 0% 1% 30% 9% 32% 5%

Clapham High Street 30% 2% 6% 1% 0% 0% 4% 4% 0% 0% 5%

Lower Marsh (excl. Waterloo Station) 0% 0% 0% 0% 26% 2% 0% 0% 0% 0% 2%

Stockwell 6% 0% 0% 0% 0% 1% 0% 0% 0% 0% 2%

West Norwood/ Tulse Hill 0% 0% 0% 0% 0% 0% 0% 5% 19% 1% 2% Other Lambeth Borough

Sainsbury Nine Elms 18% 13% 0% 0% 7% 4% 3% 0% 0% 0% 10%

Tesco, South London Hospital, South Clapham 1% 3% 8% 1% 0% 0% 1% 4% 1% 0% 5%

Tesco, Kennington Lane, Vauxhall 2% 1% 1% 0% 5% 30% 3% 0% 0% 0% 5%

Local shopping facilities 17% 1% 2% 0% 4% 7% 7% 12% 5% 11% 5% LB Lambeth Sub-Total 85% 22% 19% 2% 45% 44% 55% 69% 40% 44% n/a Other Destinations Balham 1% 1% 44% 22% 0% 0% 0% 10% 1% 1% n/a Battersea 1% 13% 0% 0% 0% 1% 0% 0% 0% 0% n/a Clapham Junction 5% 31% 11% 5% 0% 1% 2% 3% 1% 0% n/a Central London 3% 8% 2% 0% 11% 4% 1% 1% 1% 1% n/a Elephant & Castle 0% 0% 0% 0% 15% 18% 2% 0% 0% 0% n/a Southwark 1% 0% 0% 0% 10% 10% 3% 0% 1% 2% n/a Tooting 0% 0% 2% 36% 0% 0% 0% 4% 0% 0% n/a Wandsworth town 0% 5% 2% 4% 0% 0% 0% 1% 0% 0% n/a Other outside Lambeth Borough 4% 20% 20% 31% 19% 22% 37% 12% 56% 52% n/a Other Sub-Total 15% 78% 81% 98% 55% 56% 45% 31% 60% 56% n/a Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

LON\R11482Source:-09 (FINAL).doc Market shares based on NEMS household survey 2008201 Table 5B: Convenience Expenditure 2008 £Million

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend Expenditure 2008 £84.21 £64.04 £70.38 £91.18 £38.41 £60.65 £119.50 £139.83 £72.44 £87.58 £828.22 LB Lambeth Main Centres

Brixton £9.26 £0.64 £0.70 £0.00 £0.00 £0.00 £43.02 £19.58 £4.35 £0.00 £4.08 £81.63

Streatham (incl.Sainsbury, Streatham Common) £0.00 £0.64 £0.70 £0.00 £1.15 £0.00 £1.20 £41.95 £6.52 £28.02 £4.22 £84.40

Clapham High Street £25.26 £1.28 £4.22 £0.91 £0.00 £0.00 £4.78 £5.59 £0.00 £0.00 £2.21 £44.27

Lower Marsh (excl. Waterloo Station) £0.00 £0.00 £0.00 £0.00 £9.99 £1.21 £0.00 £0.00 £0.00 £0.00 £0.23 £11.43

Stockwell £5.05 £0.00 £0.00 £0.00 £0.00 £0.61 £0.00 £0.00 £0.00 £0.00 £0.12 £5.77

West Norwood/Tulse Hill £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £6.99 £13.76 £0.88 £0.44 £22.07 Other Lambeth Borough

Sainsbury, Nine Elms £15.16 £8.33 £0.00 £0.00 £2.69 £2.43 £3.59 £0.00 £0.00 £0.00 £3.58 £35.76

Tesco, South London Hospital, South Clapham £0.84 £1.92 £5.63 £0.91 £0.00 £0.00 £1.20 £5.59 £0.72 £0.00 £0.89 £17.70

Tesco, Kennington Lane, Vauxhall £1.68 £0.64 £0.70 £0.00 £1.92 £18.20 £3.59 £0.00 £0.00 £0.00 £1.41 £28.14

Local shopping facilities £14.32 £0.64 £1.41 £0.00 £1.54 £4.25 £8.37 £16.78 £3.62 £9.63 £3.19 £63.73 LB Lambeth Sub-Total £71.58 £14.09 £13.37 £1.82 £17.28 £26.69 £65.73 £96.48 £28.97 £38.53 £20.35 £394.91 Other Destinations Balham £0.84 £0.64 £30.97 £20.06 £0.00 £0.00 £0.00 £13.98 £0.72 £0.88 n/a £68.09 Battersea £0.84 £8.33 £0.00 £0.00 £0.00 £0.61 £0.00 £0.00 £0.00 £0.00 n/a £9.77 Clapham Junction £4.21 £19.85 £7.74 £4.56 £0.00 £0.61 £2.39 £4.19 £0.72 £0.00 n/a £44.28 Central London £2.53 £5.12 £1.41 £0.00 £4.22 £2.43 £1.20 £1.40 £0.72 £0.88 n/a £19.90 Elephant & Castle £0.00 £0.00 £0.00 £0.00 £5.76 £10.92 £2.39 £0.00 £0.00 £0.00 n/a £19.07 Southwark £0.84 £0.00 £0.00 £0.00 £3.84 £6.07 £3.59 £0.00 £0.72 £1.75 n/a £16.81 Tooting £0.00 £0.00 £1.41 £32.83 £0.00 £0.00 £0.00 £5.59 £0.00 £0.00 n/a £39.83 Wandsworth £0.00 £3.20 £1.41 £3.65 £0.00 £0.00 £0.00 £1.40 £0.00 £0.00 n/a £9.66 Other Outside Lambeth Borough £3.37 £12.81 £14.08 £28.27 £7.30 £13.34 £44.22 £16.78 £40.56 £45.54 n/a £226.26 Other Sub-Total £12.63 £49.95 £57.01 £89.36 £21.12 £33.97 £53.78 £43.35 £43.46 £49.04 n/a £453.67 TOTAL £84.21 £64.04 £70.38 £91.18 £38.41 £60.65 £119.50 £139.83 £72.44 £87.58 n/a £848.57

Sources: Tables 3B and 4B

LON\R11482-09 (FINAL).doc 202 Table 6B: Convenience Shopping Penetration Rates 2011-2020

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow

LB Lambeth Main Centres

Brixton 11% 1% 1% 0% 0% 0% 35% 12% 6% 0% 5%

Streatham (with proposed Tesco store) 0% 1% 2% 1% 3% 0% 1% 38% 11% 38% 5%

Clapham High Street 30% 2% 6% 1% 0% 0% 4% 4% 0% 0% 5%

Lower Marsh (excl. Waterloo Station) 0% 0% 0% 0% 25% 2% 0% 0% 0% 0% 2%

Stockwell 6% 0% 0% 0% 0% 1% 0% 0% 0% 0% 2%

West Norwood/ Tulse Hill 0% 0% 0% 0% 0% 0% 0% 4% 17% 1% 2% Other Lambeth Borough

Sainsbury Nine Elms 18% 13% 0% 0% 6% 4% 3% 0% 0% 0% 5%

Tesco, South London Hospital, South Clapham 1% 3% 8% 1% 0% 0% 1% 4% 1% 0% 5%

Tesco, Kennington Lane, Vauxhall 2% 1% 1% 0% 4% 26% 3% 0% 0% 0% 5%

Local shopping facilities 17% 1% 2% 0% 4% 7% 7% 12% 5% 11% 5% LB Lambeth Sub-Total 85% 22% 20% 3% 42% 40% 54% 74% 40% 50% n/a

Other Destinations 15% 78% 80% 97% 58% 60% 46% 26% 60% 50% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Source: Market shares based on NEMS household survey 2008

LON\R11482-09 (FINAL).doc 203 Table 7B: Convenience Expenditure 2011 £Million

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend Expenditure 2011 £87.88 £68.11 £71.71 £93.54 £42.58 £64.19 £124.35 £144.75 £75.01 £89.42 £861.53 LB Lambeth Main Centres

Brixton £9.67 £0.68 £0.72 £0.00 £0.00 £0.00 £43.52 £17.37 £4.50 £0.00 £4.02 £80.48

Streatham (incl.ne Tesco) £0.00 £0.68 £1.43 £0.94 £1.28 £0.00 £1.24 £55.00 £8.25 £33.98 £5.41 £108.21

Clapham High Street £26.36 £1.36 £4.30 £0.94 £0.00 £0.00 £4.97 £5.79 £0.00 £0.00 £2.30 £46.03

Lower Marsh (excl. Waterloo Station) £0.00 £0.00 £0.00 £0.00 £10.65 £1.28 £0.00 £0.00 £0.00 £0.00 £0.24 £12.17

Stockwell £5.27 £0.00 £0.00 £0.00 £0.00 £0.64 £0.00 £0.00 £0.00 £0.00 £0.12 £6.04

West Norwood/Tulse Hill £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £5.79 £12.75 £0.89 £0.40 £19.83 Other Lambeth Borough

Sainsbury, Nine Elms £15.82 £8.85 £0.00 £0.00 £2.55 £2.57 £3.73 £0.00 £0.00 £0.00 £1.76 £35.29

Tesco, South London Hospital, South Clapham £0.88 £2.04 £5.74 £0.94 £0.00 £0.00 £1.24 £5.79 £0.75 £0.00 £0.91 £18.29

Tesco, Kennington Lane, Vauxhall £1.76 £0.68 £0.72 £0.00 £1.70 £16.69 £3.73 £0.00 £0.00 £0.00 £1.33 £26.61

Local shopping facilities £14.94 £0.68 £1.43 £0.00 £1.70 £4.49 £8.70 £17.37 £3.75 £9.84 £3.31 £66.22 LB Lambeth Sub-Total £74.70 £14.98 £14.34 £2.81 £17.88 £25.68 £67.15 £107.11 £30.00 £44.71 £19.82 £419.18

Other Destinations £13.18 £53.13 £57.37 £90.73 £24.70 £38.52 £57.20 £37.63 £45.00 £44.71 n/a £462.17

TOTAL £87.88 £68.11 £71.71 £93.54 £42.58 £64.19 £124.35 £144.75 £75.01 £89.42 n/a £881.35

Sources: Tables 3B and 6B

LON\R11482-09 (FINAL).doc 204 Table 8B: Convenience Expenditure 2015 £Million

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend Expenditure 2015 £93.76 £72.59 £74.24 £97.85 £48.67 £69.87 £132.61 £152.20 £79.43 £92.43 £913.66 LB Lambeth Main Centres

Brixton £10.31 £0.73 £0.74 £0.00 £0.00 £0.00 £46.41 £18.26 £4.77 £0.00 £4.28 £85.50

Streatham (incl.ne Tesco) £0.00 £0.73 £1.48 £0.98 £1.46 £0.00 £1.33 £57.83 £8.74 £35.12 £5.67 £113.34

Clapham High Street £28.13 £1.45 £4.45 £0.98 £0.00 £0.00 £5.30 £6.09 £0.00 £0.00 £2.44 £48.85

Lower Marsh (excl. Waterloo Station) £0.00 £0.00 £0.00 £0.00 £12.17 £1.40 £0.00 £0.00 £0.00 £0.00 £0.28 £13.84

Stockwell £5.63 £0.00 £0.00 £0.00 £0.00 £0.70 £0.00 £0.00 £0.00 £0.00 £0.13 £6.45

West Norwood/Tulse Hill £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £6.09 £13.50 £0.92 £0.42 £20.93 Other Lambeth Borough

Sainsbury, Nine Elms £16.88 £9.44 £0.00 £0.00 £2.92 £2.79 £3.98 £0.00 £0.00 £0.00 £1.90 £37.90

Tesco, South London Hospital, South Clapham£0.94 £2.18 £5.94 £0.98 £0.00 £0.00 £1.33 £6.09 £0.79 £0.00 £0.96 £19.20

Tesco, Kennington Lane, Vauxhall £1.88 £0.73 £0.74 £0.00 £1.95 £18.17 £3.98 £0.00 £0.00 £0.00 £1.44 £28.88

Local shopping facilities £15.94 £0.73 £1.48 £0.00 £1.95 £4.89 £9.28 £18.26 £3.97 £10.17 £3.51 £70.18 LB Lambeth Sub-Total £79.70 £15.97 £14.85 £2.94 £20.44 £27.95 £71.61 £112.62 £31.77 £46.21 £21.02 £445.08

Other Destinations £14.06 £56.62 £59.39 £94.92 £28.23 £41.92 £61.00 £39.57 £47.66 £46.21 n/a £489.59

TOTAL £93.76 £72.59 £74.24 £97.85 £48.67 £69.87 £132.61 £152.20 £79.43 £92.43 n/a £934.67

Sources: Tables 3B and 6B

LON\R11482-09 (FINAL).doc 205 Table 9B: Convenience Expenditure 2020 £Million

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend Expenditure 2020 £101.17 £76.90 £78.30 £103.37 £57.46 £77.30 £144.24 £160.67 £85.00 £96.51 £980.93 LB Lambeth Main Centres

Brixton £11.13 £0.77 £0.78 £0.00 £0.00 £0.00 £50.48 £19.28 £5.10 £0.00 £4.61 £92.15

Streatham (incl.ne Tesco) £0.00 £0.77 £1.57 £1.03 £1.72 £0.00 £1.44 £61.05 £9.35 £36.67 £5.98 £119.59

Clapham High Street £30.35 £1.54 £4.70 £1.03 £0.00 £0.00 £5.77 £6.43 £0.00 £0.00 £2.62 £52.44

Lower Marsh (excl. Waterloo Station) £0.00 £0.00 £0.00 £0.00 £14.37 £1.55 £0.00 £0.00 £0.00 £0.00 £0.32 £16.24

Stockwell £6.07 £0.00 £0.00 £0.00 £0.00 £0.77 £0.00 £0.00 £0.00 £0.00 £0.14 £6.98

West Norwood/Tulse Hill £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £6.43 £14.45 £0.97 £0.45 £22.29 Other Lambeth Borough

Sainsbury, Nine Elms £18.21 £10.00 £0.00 £0.00 £3.45 £3.09 £4.33 £0.00 £0.00 £0.00 £2.06 £41.13

Tesco, South London Hospital, South Clapham£1.01 £2.31 £6.26 £1.03 £0.00 £0.00 £1.44 £6.43 £0.85 £0.00 £1.02 £20.35

Tesco, Kennington Lane, Vauxhall £2.02 £0.77 £0.78 £0.00 £2.30 £20.10 £4.33 £0.00 £0.00 £0.00 £1.59 £31.89

Local shopping facilities £17.20 £0.77 £1.57 £0.00 £2.30 £5.41 £10.10 £19.28 £4.25 £10.62 £3.76 £75.25 LB Lambeth Sub-Total £85.99 £16.92 £15.66 £3.10 £24.13 £30.92 £77.89 £118.89 £34.00 £48.26 £22.55 £478.32

Other Destinations £15.18 £59.98 £62.64 £100.26 £33.33 £46.38 £66.35 £41.77 £51.00 £48.26 n/a £525.16

TOTAL £101.17 £76.90 £78.30 £103.37 £57.46 £77.30 £144.24 £160.67 £85.00 £96.51 n/a £1,003.48

Sources: Tables 3B and 6B

LON\R11482-09 (FINAL).doc 206 Table 10B: Summary of Convenience Turnover/Floorspace Projections 2008 to 2020 (£Million)

2008 2011 2015 2020 Available Expenditure in Borough Brixton £81.63 £80.48 £85.50 £92.15 Streatham £84.40 £108.21 £113.34 £119.59 Clapham High Street £44.27 £46.03 £48.85 £52.44 Lower Marsh £11.43 £12.17 £13.84 £16.24 Stockwell £5.77 £6.04 £6.45 £6.98 West Norwood/Tulse Hill £22.07 £19.83 £20.93 £22.29 Freestanding large food stores £81.60 £80.19 £85.98 £93.38 Local shopping facilities £63.73 £66.22 £70.18 £75.25 LB Lambeth Total £394.91 £419.18 £445.08 £478.32 Benchmark Turnover of Existing Facilities in Borough Brixton £70.53 £71.17 £72.02 £73.11 Streatham (incl proposed Tesco 2011 onwards) £56.07 £102.59 £103.82 £105.39 Clapham High Street £32.45 £32.74 £33.14 £33.64 Lower Marsh £14.27 £14.40 £14.57 £14.79 Stockwell £4.97 £5.01 £5.08 £5.15 West Norwood/Tulse Hill £15.89 £16.03 £16.23 £16.47 Freestanding large food stores £74.66 £75.33 £76.24 £77.39 Local shopping facilities £64.12 £64.70 £65.48 £66.47 LB Lambeth Total £332.96 £381.98 £386.58 £392.41 Surplus Expenditure in Borough Brixton £11.10 £9.31 £13.48 £19.04 Streatham £28.33 £5.63 £9.51 £14.20 Clapham High Street £11.82 £13.29 £15.71 £18.80 Lower Marsh -£2.84 -£2.23 -£0.73 £1.44 Stockwell £0.80 £1.02 £1.38 £1.83 West Norwood/Tulse Hill £6.18 £3.80 £4.71 £5.82 Freestanding large food stores £6.94 £4.86 £9.74 £15.99 Local shopping facilities -£0.39 £1.52 £4.70 £8.78 LB Lambeth Total £61.95 £37.20 £58.50 £85.90

Turnover Density for New Floorspace £ per Sq M £7,000 £7,063 £7,148 £7,256

Sales Floorspace Capacity (Sq M Net) Brixton 1,586 1,319 1,885 2,624 Streatham 4,048 797 1,331 1,957 Clapham High Street 1,688 1,881 2,198 2,591 Lower Marsh -406 -315 -102 199 Stockwell 115 144 193 252 West Norwood/Tulse Hill 883 538 659 802 Freestanding large food stores 991 688 1,363 2,203 Local shopping facilities -55 216 658 1,210 LB Lambeth Total 8,849 5,267 8,184 11,839 Gross Floorspace Capacity (Sq M) Brixton 2,266 1,884 2,693 3,749 Streatham 5,782 1,138 1,901 2,796 Clapham High Street 2,411 2,687 3,140 3,701 Lower Marsh -580 -450 -146 284 Stockwell 164 206 275 360 West Norwood/Tulse Hill 1,262 768 941 1,145 Freestanding large food stores 1,416 983 1,947 3,147 Local shopping facilities -79 308 940 1,729 LB Lambeth Total 12,642 7,525 11,691 16,913

Sources: Tables 1A, 2A, 5B to 9B

LON\R11482-09 (FINAL).doc 207 Table 11B: Convenience Expenditure 2015 £Million (with large food store at Battersea Power Station)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend Expenditure 2015 £93.76 £72.59 £74.24 £97.85 £48.67 £69.87 £132.61 £152.20 £79.43 £92.43 £913.66

Battersea Food Store £5.00 £7.50 £2.50 £0.00 £0.00 £1.25 £1.25 £1.25 £0.00 £0.00 £6.25 £25.00

LB Lambeth Main Centres

Brixton £9.73 £0.66 £0.72 £0.00 £0.00 £0.00 £45.97 £18.09 £4.77 £0.00 £4.21 £84.14

Streatham (incl.ne Tesco) £0.00 £0.66 £1.43 £0.98 £1.46 £0.00 £1.31 £57.30 £8.74 £35.12 £5.63 £112.63

Clapham High Street £26.54 £1.31 £4.30 £0.98 £0.00 £0.00 £5.25 £6.03 £0.00 £0.00 £2.34 £46.75

Lower Marsh (excl. Waterloo Station) £0.00 £0.00 £0.00 £0.00 £12.17 £1.38 £0.00 £0.00 £0.00 £0.00 £0.28 £13.82

Stockwell £5.47 £0.00 £0.00 £0.00 £0.00 £0.69 £0.00 £0.00 £0.00 £0.00 £0.13 £6.29

West Norwood/Tulse Hill £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £6.06 £13.50 £0.92 £0.42 £20.91 Other Lambeth Borough

Sainsbury, Nine Elms £15.44 £8.06 £0.00 £0.00 £2.92 £2.73 £3.92 £0.00 £0.00 £0.00 £1.74 £34.81

Tesco, South London Hospital, South Clapham £0.88 £1.97 £5.74 £0.98 £0.00 £0.00 £1.31 £6.03 £0.79 £0.00 £0.93 £18.64

Tesco, Kennington Lane, Vauxhall £1.72 £0.62 £0.70 £0.00 £1.95 £17.72 £3.92 £0.00 £0.00 £0.00 £1.40 £28.03

Local shopping facilities £15.71 £0.71 £1.47 £0.00 £1.95 £4.87 £9.26 £18.22 £3.97 £10.17 £3.49 £69.82 LB Lambeth Sub-Total £75.49 £13.97 £14.37 £2.94 £20.44 £27.39 £70.95 £111.74 £31.77 £46.21 £20.56 £435.84

Other Destinations £13.27 £51.11 £57.37 £94.92 £28.23 £41.23 £60.41 £39.21 £47.66 £46.21 n/a £479.63

TOTAL £93.76 £72.59 £74.24 £97.85 £48.67 £69.87 £132.61 £152.20 £79.43 £92.43 n/a £940.47

LON\R11482-09 (FINAL).doc 208 Table 12B: Convenience Expenditure 2020 £Million (with large food store at Battersea Power Station)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend Expenditure 2020 £101.17 £76.90 £78.30 £103.37 £57.46 £77.30 £144.24 £160.67 £85.00 £96.51 £980.93

Battersea Food Store £5.08 £7.61 £2.54 £0.00 £0.00 £1.27 £1.27 £1.27 £0.00 £0.00 £6.34 £25.38

LB Lambeth Main Centres

Brixton £10.54 £0.70 £0.76 £0.00 £0.00 £0.00 £50.03 £19.11 £5.10 £0.00 £4.54 £90.77

Streatham (incl.ne Tesco) £0.00 £0.70 £1.51 £1.03 £1.72 £0.00 £1.43 £60.51 £9.35 £36.67 £5.94 £118.88

Clapham High Street £28.74 £1.39 £4.54 £1.03 £0.00 £0.00 £5.72 £6.37 £0.00 £0.00 £2.52 £50.31

Lower Marsh (excl. Waterloo Station) £0.00 £0.00 £0.00 £0.00 £14.37 £1.53 £0.00 £0.00 £0.00 £0.00 £0.32 £16.22

Stockwell £5.91 £0.00 £0.00 £0.00 £0.00 £0.77 £0.00 £0.00 £0.00 £0.00 £0.14 £6.81

West Norwood/Tulse Hill £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £6.40 £14.45 £0.97 £0.45 £22.26 Other Lambeth Borough

Sainsbury, Nine Elms £16.76 £8.60 £0.00 £0.00 £3.45 £3.02 £4.27 £0.00 £0.00 £0.00 £1.90 £37.99

Tesco, South London Hospital, South Clapham £0.96 £2.09 £6.06 £1.03 £0.00 £0.00 £1.43 £6.37 £0.85 £0.00 £0.99 £19.78

Tesco, Kennington Lane, Vauxhall £1.86 £0.66 £0.74 £0.00 £2.30 £19.64 £4.27 £0.00 £0.00 £0.00 £1.55 £31.03

Local shopping facilities £16.97 £0.75 £1.55 £0.00 £2.30 £5.39 £10.07 £19.24 £4.25 £10.62 £3.74 £74.89 LB Lambeth Sub-Total £81.73 £14.89 £15.17 £3.10 £24.13 £30.35 £77.22 £117.99 £34.00 £48.26 £22.09 £468.94

Other Destinations £14.37 £54.40 £60.59 £100.26 £33.33 £45.68 £65.75 £41.40 £51.00 £48.26 n/a £515.04

TOTAL £101.17 £76.90 £78.30 £103.37 £57.46 £77.30 £144.24 £160.67 £85.00 £96.51 n/a £1,009.36

LON\R11482-09 (FINAL).doc 209 Table 13B: Turnover/Floorspace Projections 2008 to 2020 (With Food Store at Battersea Power Station)

2008 2015 2020 Available Expenditure in Borough Brixton £81.63 £84.14 £90.77 Streatham £84.40 £112.63 £118.88 Clapham High Street £44.27 £46.75 £50.31 Lower Marsh £11.43 £13.82 £16.22 Stockwell £5.77 £6.29 £6.81 West Norwood/Tulse Hill £22.07 £20.91 £22.26 Freestanding large food stores £81.60 £81.48 £88.81 Local shopping facilities £63.73 £69.82 £74.89 LB Lambeth Total £394.91 £435.84 £468.94 Benchmark Turnover of Existing Facilities in Borough Brixton £70.53 £72.02 £73.11 Streatham (incl proposed Tesco 2011 onwards) £56.07 £103.82 £105.39 Clapham High Street £32.45 £33.14 £33.64 Lower Marsh £14.27 £14.57 £14.79 Stockwell £4.97 £5.08 £5.15 West Norwood/Tulse Hill £15.89 £16.23 £16.47 Freestanding large food stores £74.66 £76.24 £77.39 Local shopping facilities £64.12 £65.48 £66.47 LB Lambeth Total £332.96 £386.58 £392.41 Surplus Expenditure in Borough Brixton £11.10 £12.11 £17.66 Streatham £28.33 £8.81 £13.49 Clapham High Street £11.82 £13.61 £16.67 Lower Marsh -£2.84 -£0.75 £1.43 Stockwell £0.80 £1.21 £1.66 West Norwood/Tulse Hill £6.18 £4.68 £5.79 Freestanding large food stores £6.94 £5.24 £11.41 Local shopping facilities -£0.39 £4.35 £8.42 LB Lambeth Total £61.95 £49.26 £76.52

Turnover Density for New Floorspace £ per Sq M £7,000 £7,148 £7,256

Sales Floorspace Capacity (Sq M Net) Brixton 1,586 1,694 2,433 Streatham 4,048 1,233 1,859 Clapham High Street 1,688 1,904 2,298 Lower Marsh -406 -105 196 Stockwell 115 169 229 West Norwood/Tulse Hill 883 655 798 Freestanding large food stores 991 732 1,573 Local shopping facilities -55 608 1,160 LB Lambeth Total 8,849 6,891 10,546 Gross Floorspace Capacity (Sq M) Brixton 2,266 2,421 3,476 Streatham 5,782 1,761 2,656 Clapham High Street 2,411 2,721 3,283 Lower Marsh -580 -149 281 Stockwell 164 242 327 West Norwood/Tulse Hill 1,262 935 1,139 Freestanding large food stores 1,416 1,046 2,247 Local shopping facilities -79 868 1,657 LB Lambeth Total 12,642 9,844 15,066

Sources: Tables 1A, 2A, 11B and 12B

LON\R11482-09 (FINAL).doc 210 Appendix C

Comparison Retail Assessment

LON\R11482-09 (FINAL).doc 211 Table 1C: Comparison Goods Expenditure Per Capita (2006 Prices)

Expenditure Per Capita 2008 2011 2015 2020 Growth Growth Growth 2008-2011 2008-2015 2008-2020

1 – Clapham High Street £2,857 £3,164 £3,589 £4,250 10.7% 25.6% 48.8% 2 – Nine Elms £3,214 £3,559 £4,037 £4,781 10.7% 25.6% 48.8% 3 – Wandsworth East £3,301 £3,656 £4,146 £4,910 10.8% 25.6% 48.7% 4 – Wandsworth South East £2,947 £3,264 £3,702 £4,384 10.8% 25.6% 48.8% 5 – Waterloo £2,770 £3,068 £3,480 £4,121 10.8% 25.6% 48.8% 6 - Vauxhall £2,735 £3,029 £3,435 £4,068 10.7% 25.6% 48.7% 7 - Brixton £2,811 £3,113 £3,531 £4,181 10.7% 25.6% 48.7% 8 - Streatham £2,927 £3,242 £3,677 £4,355 10.8% 25.6% 48.8% 9 – West Norwood/Tulse Hill £3,030 £3,356 £3,806 £4,508 10.8% 25.6% 48.8% 10 – Upper Norwood £2,868 £3,176 £3,603 £4,267 10.7% 25.6% 48.8%

Sources: Experian local estimates for 2006 comparison goods expenditure per capita (Excluding special forms of trading -7.8% in 2007, 8.3% in 2008, 8.7% in 2009, 9.0% in 2010, 9.2% in 2011 and beyond) Experian Business Strategies - recommended forecast growth rates (3.8% per annum between 2007 to 2011 and 3.2% per annum between 2012 and 2016, and 3.5% - 2017 to 2020)

Table 2C: Total Available Comparison Goods Expenditure (£M - 2006 Prices)

Zone 2008 2011 2015 2020 Growth Growth Growth 2008-2011 2008-2015 2008-2020

1 – Clapham High Street £153.14 £174.00 £203.45 £249.55 13.6% 32.8% 62.9% 2 – Nine Elms £117.28 £135.81 £158.57 £191.00 15.8% 35.2% 62.9% 3 – Wandsworth East £130.52 £144.84 £164.25 £196.97 11.0% 25.8% 50.9% 4 – Wandsworth South East £166.39 £185.93 £213.09 £255.88 11.7% 28.1% 53.8% 5 – Waterloo £68.28 £82.43 £103.21 £138.56 20.7% 51.2% 102.9% 6 - Vauxhall £103.88 £119.73 £142.70 £179.49 15.3% 37.4% 72.8% 7 - Brixton £211.80 £239.98 £280.39 £346.59 13.3% 32.4% 63.6% 8 - Streatham £252.33 £284.58 £327.65 £393.31 12.8% 29.9% 55.9% 9 – West Norwood/Tulse Hill £128.50 £144.92 £168.05 £204.48 12.8% 30.8% 59.1% 10 – Upper Norwood £156.10 £173.58 £196.59 £233.32 11.2% 25.9% 49.5%

Total £1,488.23 £1,685.80 £1,957.95 £2,389.14 13.3% 31.6% 60.5%

Sources: Table 1B and Table 2B

LON\R11482-09 (FINAL).doc 212 Table 3C: Comparison Shopping Penetration Rates and Available Expenditure 2008

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2008 £153.14 £117.28 £130.52 £166.39 £68.28 £103.88 £211.80 £252.33 £128.50 £156.10 n/a £1,488.23 Market Share Brixton 14% 1% 1% 0% 0% 6% 18% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 7% 3% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 10% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 4% 11% 6% 7% 8% 5% Lambeth Sub Total 29% 9% 8% 3% 13% 12% 34% 34% 29% 17% n/a West End/Central London 36% 31% 31% 20% 47% 42% 31% 21% 17% 14% n/a LB Wandsworth 18% 44% 37% 37% 1% 5% 3% 13% 0% 2% n/a LB Croydon 9% 7% 6% 10% 2% 6% 11% 20% 28% 45% n/a LB Southwark 2% 1% 1% 0% 19% 22% 9% 0% 3% 0% n/a Other Destinations 6% 8% 17% 30% 18% 13% 12% 12% 23% 22% n/a Other Sub-Total 71% 91% 92% 97% 87% 88% 66% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend. £M Turnover £M Brixton £21.44 £1.17 £1.31 £0.00 £0.00 £6.23 £38.12 £25.23 £9.00 £1.56 £5.48 £109.54 Streatham £1.53 £1.17 £1.31 £1.66 £1.37 £0.00 £4.24 £35.33 £2.57 £7.81 £3.00 £59.97 Clapham High Street £10.72 £3.52 £2.61 £0.00 £0.00 £1.04 £2.12 £2.52 £1.29 £0.00 £1.25 £25.07 Lower Marsh £0.00 £0.00 £0.00 £0.00 £6.83 £1.04 £0.00 £0.00 £0.00 £0.00 £0.16 £8.03 West Norwood/Tulse Hill (inc. B&Q) £1.53 £0.00 £1.31 £0.00 £0.00 £0.00 £4.24 £7.57 £15.42 £4.68 £0.16 £35.46 Other Lambeth Borough £9.19 £4.69 £3.92 £3.33 £0.68 £4.16 £23.30 £15.14 £9.00 £12.49 £0.71 £90.40 Lambeth Sub Total £44.41 £10.56 £10.44 £4.99 £8.88 £12.47 £72.01 £85.79 £37.27 £26.54 £10.76 £328.47 West End/Central London £55.13 £36.36 £40.46 £33.28 £32.09 £43.63 £65.66 £52.99 £21.85 £21.85 n/a £403.30 LB Wandsworth £27.57 £51.60 £48.29 £61.56 £0.68 £5.19 £6.35 £32.80 £0.00 £3.12 n/a £237.18 LB Croydon £13.78 £8.21 £7.83 £16.64 £1.37 £6.23 £23.30 £50.47 £35.98 £70.25 n/a £234.05 LB Southwark £3.06 £1.17 £1.31 £0.00 £12.97 £22.85 £19.06 £0.00 £3.86 £0.00 n/a £64.29 Other Destinations £9.19 £9.38 £22.19 £49.92 £12.29 £13.50 £25.42 £30.28 £29.56 £34.34 n/a £236.07 Outflow Sub-Total £108.73 £106.72 £120.08 £161.40 £59.41 £91.41 £139.79 £166.54 £91.24 £129.56 n/a £1,174.88 TOTAL TURNOVER £153.14 £117.28 £130.52 £166.39 £68.28 £103.88 £211.80 £252.33 £128.50 £156.10 n/a £1,503.35

Sources: Table 2C NEMS Household and Street Surveys 2008

LON\R11482-09 (FINAL).doc 213 Table 4C: Comparison Shopping Penetration Rates and Available Expenditure 2011 (Constant Market Share)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2011 £174.00 £135.81 £144.84 £185.93 £82.43 £119.73 £239.98 £284.58 £144.92 £173.58 n/a £1,685.80 Market Share Brixton 14% 1% 1% 0% 0% 6% 18% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 7% 3% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 10% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 4% 11% 6% 7% 8% 5% Lambeth Sub Total 29% 9% 8% 3% 13% 12% 34% 34% 29% 17% n/a West End/Central London 36% 31% 31% 20% 47% 42% 31% 21% 17% 14% n/a LB Wandsworth 18% 44% 37% 37% 1% 5% 3% 13% 0% 2% n/a LB Croydon 9% 7% 6% 10% 2% 6% 11% 20% 28% 45% n/a LB Southwark 2% 1% 1% 0% 19% 22% 9% 0% 3% 0% n/a Other Destinations 6% 8% 17% 30% 18% 13% 12% 12% 23% 22% n/a Other Sub-Total 71% 91% 92% 97% 87% 88% 66% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total Expend. £M Turnover £M Brixton £24.36 £1.36 £1.45 £0.00 £0.00 £7.18 £43.20 £28.46 £10.14 £1.74 £6.20 £124.09 Streatham £1.74 £1.36 £1.45 £1.86 £1.65 £0.00 £4.80 £39.84 £2.90 £8.68 £3.38 £67.66 Clapham High Street £12.18 £4.07 £2.90 £0.00 £0.00 £1.20 £2.40 £2.85 £1.45 £0.00 £1.42 £28.47 Lower Marsh £0.00 £0.00 £0.00 £0.00 £8.24 £1.20 £0.00 £0.00 £0.00 £0.00 £0.19 £9.63 West Norwood/Tulse Hill (inc. B&Q) £1.74 £0.00 £1.45 £0.00 £0.00 £0.00 £4.80 £8.54 £17.39 £5.21 £0.19 £39.92 Other Lambeth Borough £10.44 £5.43 £4.35 £3.72 £0.82 £4.79 £26.40 £17.07 £10.14 £13.89 £0.80 £102.16 Lambeth Sub Total £50.46 £12.22 £11.59 £5.58 £10.72 £14.37 £81.59 £96.76 £42.03 £29.51 £12.19 £371.93 West End/Central London £62.64 £42.10 £44.90 £37.19 £38.74 £50.29 £74.39 £59.76 £24.64 £24.30 n/a £458.95 LB Wandsworth £31.32 £59.75 £53.59 £68.79 £0.82 £5.99 £7.20 £37.00 £0.00 £3.47 n/a £267.94 LB Croydon £15.66 £9.51 £8.69 £18.59 £1.65 £7.18 £26.40 £56.92 £40.58 £78.11 n/a £263.29 LB Southwark £3.48 £1.36 £1.45 £0.00 £15.66 £26.34 £21.60 £0.00 £4.35 £0.00 n/a £74.23 Other Destinations £10.44 £10.86 £24.62 £55.78 £14.84 £15.57 £28.80 £34.15 £33.33 £38.19 n/a £266.58 Outflow Sub-Total £123.54 £123.58 £133.25 £180.35 £71.71 £105.36 £158.39 £187.82 £102.89 £144.08 n/a £1,330.98 TOTAL TURNOVER £174.00 £135.81 £144.84 £185.93 £82.43 £119.73 £239.98 £284.58 £144.92 £173.58 n/a £1,702.91

Sources: Table 2C NEMS Household and Street Surveys 2008

LON\R11482-09 (FINAL).doc 214 Table 5C: Comparison Shopping Penetration Rates and Available Expenditure 2015 (Constant Market Share)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2015 £203.45 £158.57 £164.25 £213.09 £103.21 £142.70 £280.39 £327.65 £168.05 £196.59 n/a £1,957.95 Market Share Brixton 14% 1% 1% 0% 0% 6% 18% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 7% 3% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 10% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 4% 11% 6% 7% 8% 5% Lambeth Sub Total 29% 9% 8% 3% 13% 12% 34% 34% 29% 17% n/a West End/Central London 36% 31% 31% 20% 47% 42% 31% 21% 17% 14% n/a LB Wandsworth 18% 44% 37% 37% 1% 5% 3% 13% 0% 2% n/a LB Croydon 9% 7% 6% 10% 2% 6% 11% 20% 28% 45% n/a LB Southwark 2% 1% 1% 0% 19% 22% 9% 0% 3% 0% n/a Other Destinations 6% 8% 17% 30% 18% 13% 12% 12% 23% 22% n/a Other Sub-Total 71% 91% 92% 97% 87% 88% 66% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £28.48 £1.59 £1.64 £0.00 £0.00 £8.56 £50.47 £32.76 £11.76 £1.97 £7.22 £144.46 Streatham £2.03 £1.59 £1.64 £2.13 £2.06 £0.00 £5.61 £45.87 £3.36 £9.83 £3.90 £78.03 Clapham High Street £14.24 £4.76 £3.29 £0.00 £0.00 £1.43 £2.80 £3.28 £1.68 £0.00 £1.66 £33.13 Lower Marsh £0.00 £0.00 £0.00 £0.00 £10.32 £1.43 £0.00 £0.00 £0.00 £0.00 £0.24 £11.99 West Norwood/Tulse Hill (inc. B&Q) £2.03 £0.00 £1.64 £0.00 £0.00 £0.00 £5.61 £9.83 £20.17 £5.90 £0.24 £46.10 Other Lambeth Borough £12.21 £6.34 £4.93 £4.26 £1.03 £5.71 £30.84 £19.66 £11.76 £15.73 £0.92 £118.39 Lambeth Sub Total £59.00 £14.27 £13.14 £6.39 £13.42 £17.12 £95.33 £111.40 £48.73 £33.42 £14.18 £432.10 West End/Central London £73.24 £49.16 £50.92 £42.62 £48.51 £59.93 £86.92 £68.81 £28.57 £27.52 n/a £536.20 LB Wandsworth £36.62 £69.77 £60.77 £78.84 £1.03 £7.13 £8.41 £42.59 £0.00 £3.93 n/a £309.11 LB Croydon £18.31 £11.10 £9.86 £21.31 £2.06 £8.56 £30.84 £65.53 £47.05 £88.46 n/a £303.09 LB Southwark £4.07 £1.59 £1.64 £0.00 £19.61 £31.39 £25.24 £0.00 £5.04 £0.00 n/a £88.58 Other Destinations £12.21 £12.69 £27.92 £63.93 £18.58 £18.55 £33.65 £39.32 £38.65 £43.25 n/a £308.74 Outflow Sub-Total £144.45 £144.29 £151.11 £206.70 £89.80 £125.57 £185.06 £216.25 £119.31 £163.17 n/a £1,545.71 TOTAL TURNOVER £203.45 £158.57 £164.25 £213.09 £103.21 £142.70 £280.39 £327.65 £168.05 £196.59 n/a £1,977.81

Sources: Table 2C NEMS Household and Street Surveys 2008

LON\R11482-09 (FINAL).doc 215 Table 6C: Comparison Shopping Penetration Rates and Available Expenditure 2020 (Constant Market Share)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2020 £249.55 £191.00 £196.97 £255.88 £138.56 £179.49 £346.59 £393.31 £204.48 £233.32 n/a £2,389.14 Market Share Brixton 14% 1% 1% 0% 0% 6% 18% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 7% 3% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 10% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 4% 11% 6% 7% 8% 5% Lambeth Sub Total 29% 9% 8% 3% 13% 12% 34% 34% 29% 17% n/a West End/Central London 36% 31% 31% 20% 47% 42% 31% 21% 17% 14% n/a LB Wandsworth 18% 44% 37% 37% 1% 5% 3% 13% 0% 2% n/a LB Croydon 9% 7% 6% 10% 2% 6% 11% 20% 28% 45% n/a LB Southwark 2% 1% 1% 0% 19% 22% 9% 0% 3% 0% n/a Other Destinations 6% 8% 17% 30% 18% 13% 12% 12% 23% 22% n/a Other Sub-Total 71% 91% 92% 97% 87% 88% 66% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £34.94 £1.91 £1.97 £0.00 £0.00 £10.77 £62.39 £39.33 £14.31 £2.33 £8.84 £176.79 Streatham £2.50 £1.91 £1.97 £2.56 £2.77 £0.00 £6.93 £55.06 £4.09 £11.67 £4.71 £94.16 Clapham High Street £17.47 £5.73 £3.94 £0.00 £0.00 £1.79 £3.47 £3.93 £2.04 £0.00 £2.02 £40.40 Lower Marsh £0.00 £0.00 £0.00 £0.00 £13.86 £1.79 £0.00 £0.00 £0.00 £0.00 £0.32 £15.97 West Norwood/Tulse Hill (inc. B&Q) £2.50 £0.00 £1.97 £0.00 £0.00 £0.00 £6.93 £11.80 £24.54 £7.00 £0.32 £55.85 Other Lambeth Borough £14.97 £7.64 £5.91 £5.12 £1.39 £7.18 £38.12 £23.60 £14.31 £18.67 £1.12 £144.11 Lambeth Sub Total £72.37 £17.19 £15.76 £7.68 £18.01 £21.54 £117.84 £133.73 £59.30 £39.66 £17.32 £527.28 West End/Central London £89.84 £59.21 £61.06 £51.18 £65.12 £75.39 £107.44 £82.60 £34.76 £32.67 n/a £659.25 LB Wandsworth £44.92 £84.04 £72.88 £94.67 £1.39 £8.97 £10.40 £51.13 £0.00 £4.67 n/a £373.06 LB Croydon £22.46 £13.37 £11.82 £25.59 £2.77 £10.77 £38.12 £78.66 £57.25 £105.00 n/a £365.81 LB Southwark £4.99 £1.91 £1.97 £0.00 £26.33 £39.49 £31.19 £0.00 £6.13 £0.00 n/a £112.01 Other Destinations £14.97 £15.28 £33.48 £76.76 £24.94 £23.33 £41.59 £47.20 £47.03 £51.33 n/a £375.92 Outflow Sub-Total £177.18 £173.81 £181.21 £248.20 £120.55 £157.95 £228.75 £259.58 £145.18 £193.66 n/a £1,886.06 TOTAL TURNOVER £249.55 £191.00 £196.97 £255.88 £138.56 £179.49 £346.59 £393.31 £204.48 £233.32 n/a £2,413.35

Sources: Table 2C NEMS Household and Street Surveys 2008

LON\R11482-09 (FINAL).doc 216 Table 7C: Summary of Comparison Expenditure/Floorspace Projections 2008 to 2020 (Constant Market Share)

Centre 2008 2011 2015 2020 Available Expenditure Brixton £109.54 £124.09 £144.46 £176.79 Streatham £59.97 £67.66 £78.03 £94.16 Clapham High Street £25.07 £28.47 £33.13 £40.40 Lower Marsh £8.03 £9.63 £11.99 £15.97 West Norwood/Tulse Hill (inc. B&Q) £35.46 £39.92 £46.10 £55.85 Other Lambeth Borough £90.40 £102.16 £118.39 £144.11 Total £328.47 £371.93 £432.10 £527.28 Benchmark Turnover of Existing Floorspace Brixton £109.54 £114.55 £121.57 £130.97 Streatham £59.97 £62.71 £66.56 £71.71 Clapham High Street £25.07 £26.21 £27.82 £29.97 Lower Marsh* £8.03 £8.65 £9.54 £10.80 West Norwood/Tulse Hill (inc. B&Q) £35.46 £37.07 £39.35 £42.39 Other Lambeth Borough £90.40 £94.53 £100.33 £108.09 Total £328.47 £343.72 £365.18 £393.92 Surplus Expenditure Brixton n/a £9.54 £22.89 £45.82 Streatham n/a £4.94 £11.47 £22.46 Clapham High Street n/a £2.25 £5.31 £10.42 Lower Marsh n/a £0.99 £2.45 £5.17 West Norwood/Tulse Hill (inc. B&Q) n/a £2.85 £6.75 £13.46 Other Lambeth Borough n/a £7.63 £18.06 £36.03 Total n/a £28.20 £66.91 £133.36 Sales Density for New Floorspace £5,000 £5,228 £5,549 £5,978 Sales Floorspace (Sq M Net) Brixton n/a 1,825 4,124 7,665 Streatham n/a 945 2,066 3,757 Clapham High Street n/a 431 956 1,744 Lower Marsh n/a 189 441 865 West Norwood/Tulse Hill (inc. B&Q) n/a 545 1,216 2,251 Other Lambeth Borough n/a 1,459 3,254 6,026 Total n/a 5,394 12,058 22,308 Gross Floorspace (Sq M Gross) Brixton n/a 2,434 5,499 10,219 Streatham n/a 1,260 2,755 5,009 Clapham High Street n/a 575 1,275 2,325 Lower Marsh n/a 252 588 1,154 West Norwood/Tulse Hill (inc. B&Q) n/a 726 1,622 3,002 Other Lambeth Borough n/a 1,946 4,339 8,035 Total n/a 7,192 16,078 29,744 * turnover increased by 2.5% per annum for Lower marsh and 1.5% for other centres Sources: Tables 3A, 3C to 6C

LON\R11482-09 (FINAL).doc 217 Table 8C: Comparison Shopping Penetration Rates and Available Expenditure 2011 (Adjusted Market Shares)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2011 £174.00 £135.81 £144.84 £185.93 £82.43 £119.73 £239.98 £284.58 £144.92 £173.58 n/a £1,685.80 Market Share Brixton 12% 1% 1% 0% 0% 3% 15% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 6% 2% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 9% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 3% 10% 6% 7% 8% 5% Lambeth Sub Total 26% 8% 8% 3% 12% 8% 30% 34% 29% 17% n/a West End/Central London 32% 21% 29% 20% 32% 32% 29% 19% 16% 12% n/a LB Wandsworth 26% 56% 42% 38% 6% 9% 5% 13% 0% 2% n/a LB Croydon 8% 7% 6% 9% 2% 5% 10% 22% 30% 50% n/a LB Southwark 3% 2% 1% 0% 35% 37% 16% 0% 3% 0% n/a Other Destinations 5% 6% 14% 30% 13% 9% 10% 12% 22% 19% n/a Other Sub-Total 74% 92% 92% 97% 88% 92% 70% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £20.88 £1.36 £1.45 £0.00 £0.00 £3.59 £36.00 £28.46 £10.14 £1.74 £5.45 £109.07 Streatham £1.74 £1.36 £1.45 £1.86 £1.65 £0.00 £4.80 £39.84 £2.90 £8.68 £3.38 £67.66 Clapham High Street £10.44 £2.72 £2.90 £0.00 £0.00 £1.20 £2.40 £2.85 £1.45 £0.00 £1.26 £25.21 Lower Marsh £0.00 £0.00 £0.00 £0.00 £7.42 £1.20 £0.00 £0.00 £0.00 £0.00 £0.18 £8.79 West Norwood/Tulse Hill (inc. B&Q) £1.74 £0.00 £1.45 £0.00 £0.00 £0.00 £4.80 £8.54 £17.39 £5.21 £0.18 £39.92 Other Lambeth Borough £10.44 £5.43 £4.35 £3.72 £0.82 £3.59 £24.00 £17.07 £10.14 £13.89 £0.80 £98.37 Lambeth Sub Total £45.24 £10.86 £11.59 £5.58 £9.89 £9.58 £71.99 £96.76 £42.03 £29.51 £11.25 £349.01 West End/Central London £55.68 £28.52 £42.00 £37.19 £26.38 £38.31 £69.59 £54.07 £23.19 £20.83 n/a £395.76 LB Wandsworth £45.24 £76.05 £60.83 £70.65 £4.95 £10.78 £12.00 £37.00 £0.00 £3.47 n/a £320.96 LB Croydon £13.92 £9.51 £8.69 £16.73 £1.65 £5.99 £24.00 £62.61 £43.48 £86.79 n/a £273.36 LB Southwark £5.22 £2.72 £1.45 £0.00 £28.85 £44.30 £38.40 £0.00 £4.35 £0.00 n/a £125.28 Other Destinations £8.70 £8.15 £20.28 £55.78 £10.72 £10.78 £24.00 £34.15 £31.88 £32.98 n/a £237.41 Outflow Sub-Total £128.76 £124.94 £133.25 £180.35 £72.53 £110.15 £167.99 £187.82 £102.89 £144.08 n/a £1,352.77 TOTAL TURNOVER £174.00 £135.81 £144.84 £185.93 £82.43 £119.73 £239.98 £284.58 £144.92 £173.58 n/a £1,701.79

Sources: Table 2C NEMS Household and Street Surveys 2008 and NLP adjustments

LON\R11482-09 (FINAL).doc 218 Table 9C: Comparison Shopping Penetration Rates and Available Expenditure 2015 (Adjusted Market Shares)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2015 £203.45 £158.57 £164.25 £213.09 £103.21 £142.70 £280.39 £327.65 £168.05 £196.59 n/a £1,957.95 Market Share Brixton 12% 1% 1% 0% 0% 3% 15% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 6% 2% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 9% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 3% 10% 6% 7% 8% 5% Lambeth Sub Total 26% 8% 8% 3% 12% 8% 30% 34% 29% 17% n/a West End/Central London 32% 21% 29% 20% 32% 32% 29% 19% 16% 12% n/a LB Wandsworth 26% 56% 42% 38% 6% 9% 5% 13% 0% 2% n/a LB Croydon 8% 7% 6% 9% 2% 5% 10% 22% 30% 50% n/a LB Southwark 3% 2% 1% 0% 35% 37% 16% 0% 3% 0% n/a Other Destinations 5% 6% 14% 30% 13% 9% 10% 12% 22% 19% n/a Other Sub-Total 74% 92% 92% 97% 88% 92% 70% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £24.41 £1.59 £1.64 £0.00 £0.00 £4.28 £42.06 £32.76 £11.76 £1.97 £6.34 £126.82 Streatham £2.03 £1.59 £1.64 £2.13 £2.06 £0.00 £5.61 £45.87 £3.36 £9.83 £3.90 £78.03 Clapham High Street £12.21 £3.17 £3.29 £0.00 £0.00 £1.43 £2.80 £3.28 £1.68 £0.00 £1.47 £29.32 Lower Marsh £0.00 £0.00 £0.00 £0.00 £9.29 £1.43 £0.00 £0.00 £0.00 £0.00 £0.22 £10.93 West Norwood/Tulse Hill (inc. B&Q) £2.03 £0.00 £1.64 £0.00 £0.00 £0.00 £5.61 £9.83 £20.17 £5.90 £0.22 £46.10 Other Lambeth Borough £12.21 £6.34 £4.93 £4.26 £1.03 £4.28 £28.04 £19.66 £11.76 £15.73 £0.92 £113.94 Lambeth Sub Total £52.90 £12.69 £13.14 £6.39 £12.39 £11.42 £84.12 £111.40 £48.73 £33.42 £13.07 £405.13 West End/Central London £65.10 £33.30 £47.63 £42.62 £33.03 £45.66 £81.31 £62.25 £26.89 £23.59 n/a £461.39 LB Wandsworth £52.90 £88.80 £68.99 £80.97 £6.19 £12.84 £14.02 £42.59 £0.00 £3.93 n/a £371.24 LB Croydon £16.28 £11.10 £9.86 £19.18 £2.06 £7.13 £28.04 £72.08 £50.41 £98.29 n/a £314.44 LB Southwark £6.10 £3.17 £1.64 £0.00 £36.12 £52.80 £44.86 £0.00 £5.04 £0.00 n/a £149.74 Other Destinations £10.17 £9.51 £23.00 £63.93 £13.42 £12.84 £28.04 £39.32 £36.97 £37.35 n/a £274.55 Outflow Sub-Total £150.55 £145.88 £151.11 £206.70 £90.83 £131.28 £196.28 £216.25 £119.31 £163.17 n/a £1,571.36 TOTAL TURNOVER £203.45 £158.57 £164.25 £213.09 £103.21 £142.70 £280.39 £327.65 £168.05 £196.59 n/a £1,976.49

Sources: Table 2C NEMS Household and Street Surveys 2008 and NLP adjustments

LON\R11482-09 (FINAL).doc 219 Table 10C: Comparison Shopping Penetration Rates and Available Expenditure 2020 (Adjusted Market Shares)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2020 £249.55 £191.00 £196.97 £255.88 £138.56 £179.49 £346.59 £393.31 £204.48 £233.32 n/a £2,389.14 Market Share Brixton 12% 1% 1% 0% 0% 3% 15% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 14% 2% 5% 5% Clapham High Street 6% 2% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 9% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 6% 4% 3% 2% 1% 3% 10% 6% 7% 8% 5% Lambeth Sub Total 26% 8% 8% 3% 12% 8% 30% 34% 29% 17% n/a West End/Central London 32% 21% 29% 20% 32% 32% 29% 19% 16% 12% n/a LB Wandsworth 26% 56% 42% 38% 6% 9% 5% 13% 0% 2% n/a LB Croydon 8% 7% 6% 9% 2% 5% 10% 22% 30% 50% n/a LB Southwark 3% 2% 1% 0% 35% 37% 16% 0% 3% 0% n/a Other Destinations 5% 6% 14% 30% 13% 9% 10% 12% 22% 19% n/a Other Sub-Total 74% 92% 92% 97% 88% 92% 70% 66% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £29.95 £1.91 £1.97 £0.00 £0.00 £5.38 £51.99 £39.33 £14.31 £2.33 £7.75 £154.92 Streatham £2.50 £1.91 £1.97 £2.56 £2.77 £0.00 £6.93 £55.06 £4.09 £11.67 £4.71 £94.16 Clapham High Street £14.97 £3.82 £3.94 £0.00 £0.00 £1.79 £3.47 £3.93 £2.04 £0.00 £1.79 £35.76 Lower Marsh £0.00 £0.00 £0.00 £0.00 £12.47 £1.79 £0.00 £0.00 £0.00 £0.00 £0.29 £14.56 West Norwood/Tulse Hill (inc. B&Q) £2.50 £0.00 £1.97 £0.00 £0.00 £0.00 £6.93 £11.80 £24.54 £7.00 £0.29 £55.85 Other Lambeth Borough £14.97 £7.64 £5.91 £5.12 £1.39 £5.38 £34.66 £23.60 £14.31 £18.67 £1.12 £138.58 Lambeth Sub Total £64.88 £15.28 £15.76 £7.68 £16.63 £14.36 £103.98 £133.73 £59.30 £39.66 £15.94 £493.83 West End/Central London £79.85 £40.11 £57.12 £51.18 £44.34 £57.44 £100.51 £74.73 £32.72 £28.00 n/a £565.99 LB Wandsworth £64.88 £106.96 £82.73 £97.23 £8.31 £16.15 £17.33 £51.13 £0.00 £4.67 n/a £449.39 LB Croydon £19.96 £13.37 £11.82 £23.03 £2.77 £8.97 £34.66 £86.53 £61.34 £116.66 n/a £379.12 LB Southwark £7.49 £3.82 £1.97 £0.00 £48.50 £66.41 £55.45 £0.00 £6.13 £0.00 n/a £189.77 Other Destinations £12.48 £11.46 £27.58 £76.76 £18.01 £16.15 £34.66 £47.20 £44.99 £44.33 n/a £333.61 Outflow Sub-Total £184.66 £175.72 £181.21 £248.20 £121.93 £165.13 £242.61 £259.58 £145.18 £193.66 n/a £1,917.89 TOTAL TURNOVER £249.55 £191.00 £196.97 £255.88 £138.56 £179.49 £346.59 £393.31 £204.48 £233.32 n/a £2,411.72

Sources: Table 2C NEMS Household and Street Surveys 2008 and NLP adjustments

LON\R11482-09 (FINAL).doc 220 Table 11C: Summary of Comparison Expenditure/Floorspace Projections 2008 to 2020 (Adjusted Market Shares)

Centre 2008 2011 2015 2020 Available Expenditure Brixton £109.54 £109.07 £126.82 £154.92 Streatham £59.97 £67.66 £78.03 £94.16 Clapham High Street £25.07 £25.21 £29.32 £35.76 Lower Marsh £8.03 £8.79 £10.93 £14.56 West Norwood/Tulse Hill (inc. B&Q) £35.46 £39.92 £46.10 £55.85 Other Lambeth Borough £90.40 £98.37 £113.94 £138.58 Total £328.47 £349.01 £405.13 £493.83 Benchmark Turnover of Existing Floorspace Brixton £109.54 £114.55 £121.57 £130.97 Streatham £59.97 £62.71 £66.56 £71.71 Clapham High Street £25.07 £26.21 £27.82 £29.97 Lower Marsh* £8.03 £8.65 £9.54 £10.80 West Norwood/Tulse Hill (inc. B&Q) £35.46 £37.07 £39.35 £42.39 Other Lambeth Borough £90.40 £94.53 £100.33 £108.09 Total £328.47 £343.72 £365.18 £393.92 Surplus Expenditure Brixton n/a -£5.48 £5.24 £23.95 Streatham n/a £4.94 £11.47 £22.46 Clapham High Street n/a -£1.01 £1.50 £5.79 Lower Marsh n/a £0.15 £1.39 £3.76 West Norwood/Tulse Hill (inc. B&Q) n/a £2.85 £6.75 £13.46 Other Lambeth Borough n/a £3.84 £13.60 £30.49 Total n/a £5.29 £39.95 £99.90 Sales Density for New Floorspace £5,000 £5,228 £5,549 £5,978 Sales Floorspace (Sq M Net) Brixton n/a -1,048 945 4,007 Streatham n/a 945 2,066 3,757 Clapham High Street n/a -193 270 968 Lower Marsh n/a 28 251 629 West Norwood/Tulse Hill (inc. B&Q) n/a 545 1,216 2,251 Other Lambeth Borough n/a 735 2,452 5,100 Total n/a 1,012 7,200 16,712 Gross Floorspace (Sq M Gross) Brixton n/a -1,397 1,260 5,342 Streatham n/a 1,260 2,755 5,009 Clapham High Street n/a -257 359 1,291 Lower Marsh n/a 37 335 839 West Norwood/Tulse Hill (inc. B&Q) n/a 726 1,622 3,002 Other Lambeth Borough n/a 980 3,269 6,800 Total n/a 1,349 9,599 22,282 * turnover increased by 2.5% per annum for Lower marsh and 1.5% for other centres Sources: Tables 3A, 8C to 10C

LON\R11482-09 (FINAL).doc 221 Table 12C: Comparison Shopping Penetration Rates and Available Expenditure 2015 (with enlarged Battersea Power Station development)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2015 £203.45 £158.57 £164.25 £213.09 £103.21 £142.70 £280.39 £327.65 £168.05 £196.59 n/a £1,957.95 Market Share Brixton 11% 1% 1% 0% 0% 3% 14% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 13% 2% 5% 5% Clapham High Street 5% 1% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 9% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 5% 4% 3% 2% 1% 3% 9% 6% 7% 8% 5% Lambeth Sub Total 23% 7% 8% 3% 12% 8% 28% 33% 29% 17% n/a West End/Central London 31% 19% 28% 20% 31% 31% 28% 18% 15% 12% n/a LB Wandsworth 31% 61% 44% 40% 8% 11% 8% 15% 1% 3% n/a LB Croydon 8% 7% 6% 8% 2% 5% 10% 22% 30% 50% n/a LB Southwark 3% 1% 1% 0% 34% 36% 16% 0% 3% 0% n/a Other Destinations 4% 5% 13% 29% 13% 9% 10% 12% 22% 18% n/a Other Sub-Total 77% 93% 92% 97% 88% 92% 72% 67% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £22.38 £1.59 £1.64 £0.00 £0.00 £4.28 £39.26 £32.76 £11.76 £1.97 £6.09 £121.72 Streatham £2.03 £1.59 £1.64 £2.13 £2.06 £0.00 £5.61 £42.59 £3.36 £9.83 £3.73 £74.58 Clapham High Street £10.17 £1.59 £3.29 £0.00 £0.00 £1.43 £2.80 £3.28 £1.68 £0.00 £1.28 £25.51 Lower Marsh £0.00 £0.00 £0.00 £0.00 £9.29 £1.43 £0.00 £0.00 £0.00 £0.00 £0.22 £10.93 West Norwood/Tulse Hill (inc. B&Q) £2.03 £0.00 £1.64 £0.00 £0.00 £0.00 £5.61 £9.83 £20.17 £5.90 £0.22 £46.10 Other Lambeth Borough £10.17 £6.34 £4.93 £4.26 £1.03 £4.28 £25.24 £19.66 £11.76 £15.73 £0.92 £108.84 Lambeth Sub Total £46.79 £11.10 £13.14 £6.39 £12.39 £11.42 £78.51 £108.12 £48.73 £33.42 £12.45 £387.69 West End/Central London £63.07 £30.13 £45.99 £42.62 £32.00 £44.24 £78.51 £58.98 £25.21 £23.59 n/a £444.32 LB Wandsworth £63.07 £96.72 £72.27 £85.24 £8.26 £15.70 £22.43 £49.15 £1.68 £5.90 n/a £420.41 LB Croydon £16.28 £11.10 £9.86 £17.05 £2.06 £7.13 £28.04 £72.08 £50.41 £98.29 n/a £312.31 LB Southwark £6.10 £1.59 £1.64 £0.00 £35.09 £51.37 £44.86 £0.00 £5.04 £0.00 n/a £145.70 Other Destinations £8.14 £7.93 £21.35 £61.80 £13.42 £12.84 £28.04 £39.32 £36.97 £35.39 n/a £265.19 Outflow Sub-Total £156.66 £147.47 £151.11 £206.70 £90.83 £131.28 £201.88 £219.52 £119.31 £163.17 n/a £1,587.93 TOTAL TURNOVER £203.45 £158.57 £164.25 £213.09 £103.21 £142.70 £280.39 £327.65 £168.05 £196.59 n/a £1,975.62

Sources: Table 2C NEMS Household and Street Surveys 2008 and NLP adjustments

LON\R11482-09 (FINAL).doc 222 Table 13C: Comparison Shopping Penetration Rates and Available Expenditure 2020 (with enlarged Battersea Power Station Development)

Centre/Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 % Total Inflow Expenditure Expenditure 2020 £249.55 £191.00 £196.97 £255.88 £138.56 £179.49 £346.59 £393.31 £204.48 £233.32 n/a £2,389.14 Market Share Brixton 11% 1% 1% 0% 0% 3% 14% 10% 7% 1% 5% Streatham 1% 1% 1% 1% 2% 0% 2% 13% 2% 5% 5% Clapham High Street 5% 1% 2% 0% 0% 1% 1% 1% 1% 0% 5% Lower Marsh 0% 0% 0% 0% 9% 1% 0% 0% 0% 0% 2% West Norwood/Tulse Hill (inc. B&Q) 1% 0% 1% 0% 0% 0% 2% 3% 12% 3% 2% Other Lambeth Borough 5% 4% 3% 2% 1% 3% 9% 6% 7% 8% 5% Lambeth Sub Total 23% 7% 8% 3% 12% 8% 28% 33% 29% 17% n/a West End/Central London 31% 19% 28% 20% 31% 31% 28% 18% 15% 12% n/a LB Wandsworth 31% 61% 44% 40% 8% 11% 8% 15% 1% 3% n/a LB Croydon 8% 7% 6% 8% 2% 5% 10% 22% 30% 50% n/a LB Southwark 3% 1% 1% 0% 34% 36% 16% 0% 3% 0% n/a Other Destinations 4% 5% 13% 29% 13% 9% 10% 12% 22% 18% n/a Other Sub-Total 77% 93% 92% 97% 88% 92% 72% 67% 71% 83% n/a TOTAL MARKET SHARE 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a Inflow Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Expend. £M Turnover £M Brixton £27.45 £1.91 £1.97 £0.00 £0.00 £5.38 £48.52 £39.33 £14.31 £2.33 £7.43 £148.65 Streatham £2.50 £1.91 £1.97 £2.56 £2.77 £0.00 £6.93 £51.13 £4.09 £11.67 £4.50 £90.02 Clapham High Street £12.48 £1.91 £3.94 £0.00 £0.00 £1.79 £3.47 £3.93 £2.04 £0.00 £1.56 £31.12 Lower Marsh £0.00 £0.00 £0.00 £0.00 £12.47 £1.79 £0.00 £0.00 £0.00 £0.00 £0.29 £14.56 West Norwood/Tulse Hill (inc. B&Q) £2.50 £0.00 £1.97 £0.00 £0.00 £0.00 £6.93 £11.80 £24.54 £7.00 £0.29 £55.85 Other Lambeth Borough £12.48 £7.64 £5.91 £5.12 £1.39 £5.38 £31.19 £23.60 £14.31 £18.67 £1.12 £132.30 Lambeth Sub Total £57.40 £13.37 £15.76 £7.68 £16.63 £14.36 £97.05 £129.79 £59.30 £39.66 £15.19 £472.50 West End/Central London £77.36 £36.29 £55.15 £51.18 £42.95 £55.64 £97.05 £70.80 £30.67 £28.00 n/a £545.08 LB Wandsworth £77.36 £116.51 £86.66 £102.35 £11.08 £19.74 £27.73 £59.00 £2.04 £7.00 n/a £509.48 LB Croydon £19.96 £13.37 £11.82 £20.47 £2.77 £8.97 £34.66 £86.53 £61.34 £116.66 n/a £376.56 LB Southwark £7.49 £1.91 £1.97 £0.00 £47.11 £64.62 £55.45 £0.00 £6.13 £0.00 n/a £184.68 Other Destinations £9.98 £9.55 £25.61 £74.20 £18.01 £16.15 £34.66 £47.20 £44.99 £42.00 n/a £322.35 Outflow Sub-Total £192.15 £177.63 £181.21 £248.20 £121.93 £165.13 £249.55 £263.52 £145.18 £193.66 n/a £1,938.15 TOTAL TURNOVER £249.55 £191.00 £196.97 £255.88 £138.56 £179.49 £346.59 £393.31 £204.48 £233.32 n/a £2,410.65

Sources: Table 2C NEMS Household and Street Surveys 2008 and NLP adjustments

LON\R11482-09 (FINAL).doc 223 Table 14C: Expenditure/Floorspace Projections 2008 to 2020 (with enlarged Battersea Power Station Scheme)

Centre 2008 2015 2020 Available Expenditure Brixton £109.54 £121.72 £148.65 Streatham £59.97 £74.58 £90.02 Clapham High Street £25.07 £25.51 £31.12 Lower Marsh £8.03 £10.93 £14.56 West Norwood/Tulse Hill (inc. B&Q) £35.46 £46.10 £55.85 Other Lambeth Borough £90.40 £108.84 £132.30 Total £328.47 £387.69 £472.50 Benchmark Turnover of Existing Floorspace Brixton £109.54 £121.57 £130.97 Streatham £59.97 £66.56 £71.71 Clapham High Street £25.07 £27.82 £29.97 Lower Marsh* £8.03 £9.54 £10.80 West Norwood/Tulse Hill (inc. B&Q) £35.46 £39.35 £42.39 Other Lambeth Borough £90.40 £100.33 £108.09 Total £328.47 £365.18 £393.92 Surplus Expenditure Brixton n/a £0.15 £17.68 Streatham n/a £8.02 £18.32 Clapham High Street n/a -£2.31 £1.15 Lower Marsh n/a £1.39 £3.76 West Norwood/Tulse Hill (inc. B&Q) n/a £6.75 £13.46 Other Lambeth Borough n/a £8.51 £24.21 Total n/a £22.51 £78.58 Sales Density for New Floorspace £5,000 £5,549 £5,978 Sales Floorspace (Sq M Net) Brixton n/a 27 2,957 Streatham n/a 1,445 3,064 Clapham High Street n/a -417 192 Lower Marsh n/a 251 629 West Norwood/Tulse Hill (inc. B&Q) n/a 1,216 2,251 Other Lambeth Borough n/a 1,534 4,050 Total n/a 4,056 13,144 Gross Floorspace (Sq M Gross) Brixton n/a 36 3,943 Streatham n/a 1,926 4,085 Clapham High Street n/a -556 257 Lower Marsh n/a 335 839 West Norwood/Tulse Hill (inc. B&Q) n/a 1,622 3,002 Other Lambeth Borough n/a 2,045 5,400 Total n/a 5,408 17,526 * turnover increased by 2.5% per annum for Lower Marsh and 1.5% for other centres Sources: Tables 3A, 12C and 13C

LON\R11482-09 (FINAL).doc 224 Appendix D

Major Comparison Retail Provision

LON\R11482-09 (FINAL).doc 225 Floorspace sq. m Centre Fascia Street Category (Gross) Brixton Woolworths 457-461 Brixton Road Department & Variety Stores 1970 Marks & Spencer 446-450 Brixton Road Department & Variety Stores 1780 Morleys 472-488 Brixton Road Department & Variety Stores 1540 Home Look London 458-460 Brixton Road Hardware & Household Goods 630 Diamond Merchants 43-45 Acre Lane Furniture Fitted 610 M K One 420 Brixton Road Ladies Wear & Accessories 550 Superdrug 452-456 Brixton Road Toiletries, Cosmetics & Beauty Products 550 Mothercare 416 Brixton Road Childrens & Infants Wear 540 Floors-2-Go 36-38 Acre Lane Carpets & Flooring 500 Streatham Woolworths General Store 148-154 Streatham High Road Department & Variety Stores 1080 M F I 130-132 Streatham High Road Furniture General 840 Sports & Things 213a Streatham High Road Sports, Camping & Leisure Goods 690 The Carpet Bureau Warehouse Barrhill Road Carpets & Flooring 620 Argos 216-220 Streatham High Road Catalogue Showrooms 500 Clapham High Street Evans 5 The Pavement Ladies Wear & Accessories 690 Woolworths Clapham High Street Department & Variety Stores 580 West Norwood B & Q Norwood Road DIY & Home Improvement 1670 Woolworths 364-366 Norwood Road Department & Variety Stores 550 Local Centres Brixton Hill (North) Allied Carpets 78 Brixton Hill Carpets & Flooring 540 Streatham Vale Homebase 100 Woodgate Drive DIY & Home Improvement 3860 Tulse Hill Carpetright 2 Tulse Hill Carpets & Flooring 1000 Out Of Centre Effra Road Retail Park Currys Unit A 51-59 Effra Road Electrical, gas, music and photography 2097 Halfords Unit A 51-59 Effra Road Vehicles accessories 941

Note: Major comparison retail provision is classified as stores with more than 500 sq. m floorspace Sources: Goad, VOA and NLP

LON\R11482-09 (FINAL).doc 226 Appendix E

Leisure Provision

LON\R11482-09 (FINAL).doc 227 Leisure Provision in the London Borough of Lambeth

Facility Name Address Cinema Odeon Streatham High Road (8 screens, 1,485 seats) Ritzy Cinema Coldharbour Lane, Brixton (5 screens, 849 seats) BFI Imax Charlie Chaplin Walk, Southbank, Waterloo (482 seats) National Film Theatre South Bank, Waterloo (3 screens, 746 seats) Imperial War Museum Lambeth Road, SE1 (1 screen, 216 seats) Clapham Picturehouse Venn Street, Clapham High St (4 screens, 604 seats)

Private Health and Fitness Clubs Virgin Active North St, Clapham Virgin Active Ockley Road, Streatham Fitness First Stockwell Road, Brixton The Club at County Hall Westminster Bridge Road South Bank Club Wandsworth Road, Vauxhall Chariots Health Club Albert Embankment The Locker Room Cleaver Street Horizons Health and FitnessHackford Road Fitness First Streatham High Road, Streatham.

Bingo Riva Bingo Streatham Hill

Nightclubs Infernos Nightclub Clapham High Street The Telegraph Brixton Hill The Fridge Brixton Hill The Swan Clapham Road, Stockwell Plan B Brixton Road Colosseum Nightclub Nine Elms Lane Illusions Streatham High Road

Theatres The National South Bank, Waterloo The Old Vic The Cut, Waterloo The Young Vic The Cut, Waterloo The Landor Landor Road Oval House Kennington Oval

Music Venue/Theatre Brixton Academy Stockwell Road, Brixton Library/Theatre Nettleford West Norwood Library

LON\R11482-09 (FINAL).doc 228 Appendix F

Operators’ Requirements

LON\R11482-09 (FINAL).doc 229 LONDON BOROUGH OF LAMBETH OPERATOR REQUIREMENTS SURVEY

Over 300 questionnaires were sent to a range of national/regional retail and leisure companies.

23 responses were received (7.7% response rate) from the following companies:

Companies with a requirement

Space Required Operator & Trading Names Locations Sq Ft Esporta 25,000 Clapham High Street; West Norwood Debenhams 30,000 Brixton Maplin Electronics 5,000 Clapham High Street; Out of Centres Brixton; Streatham; Clapham High Street; 4,000 – 10,000 or Wilkinsons West Norwood; Waterloo; Local Centres; 15,000 – 30,000 Out of Centre 0.5 acres for a McDonalds Brixton drivethrough Brixton; Streatham; Clapham High Street; Premier Inn Hotels 250,000 Waterloo BHS 40,000 Waterloo Brixton; Streatham; Clapham High Street; 99p Stores 6,000 West Norwood; Waterloo KFC 1,500 Stockwell Adams Childrenswear 2,500 Brixton; Clapham High Street Brixton; Streatham; Clapham High Street; Somerfield 4,000 West Norwood; Waterloo; Local Centres Brixton; Streatham; Clapham High Street; The Co-op (convenience stores) 3,000 – 4,000 West Norwood; Waterloo; Local Centres; Out of Centre

Companies with no current requirement

Toys R Us National Amusements Showcase Cinemas Arcadia (Topshop, Topman, Dorothy Perkins, F. Hinds Burton, Wallis, Evans, Miss Selfridge, Outfit) Greene King Schuh SCS Upholstery DSGi (Currys, Currys.digital, PC World) WH Smith Clarks Bowlplex

LON\R11482-09 (FINAL).doc 230 Questionnaire Results

Does your company have a requirement for new or expanded premises in the Borough of Lambeth?

Yes 12 (52%) No 11 (48%) Total 23

What are the main reasons why you are not looking for premises?

Reasons cited:

‘Requirements met/sufficient representation’ 4 ‘Only trading in Central London at present’ 1 ‘Not seeking representation in London at this time’ 1 ‘No Suitable Retail Parks’ 1 No reason cited 4

What additional information might influence you in deciding to locate in the Borough?

Information cited:

‘Information on new retail schemes/supply of units’ 5 ‘Car Parking’ 1 ‘Demographics’ 1 ‘Rents & Rates’ 1 No information cited 4

What has prevented you from securing this requirement to date?

Reasons cited:

‘Lack of available/suitable premises/sites/opportunities’ 6 ‘Competitiveness of Market’ 1 ‘Awaiting large scale redevelopment/regeneration scheme’ 1 ‘Limited company expansion plans’ 1

LON\R11482-09 (FINAL).doc 231 ESTATES GAZETTE (EGI) – RETAILER AND LEISURE REQUIREMENTS (DECEMBER 2007 TO MAY 2008)

REQUIREMENT REQUIREMENT COMPANY NAME SECTOR (SQ M) (CENTRE/AREA) JD Wetherspoon Public House 372 - 929 Waterloo Clapham Clapham Common West Norwood Novus Leisure Bar/Brasserie/Restaurant 557 - 929 Waterloo Entertainment Centre/Club Domino’s Pizza Fastfood/Takeaway/Sandwiches 93 - 111 Brixton Streatham TK Maxx Clothing 1,800 – 6,500 Brixton Streatham Vauxhall Waterloo Kennington Shoe Zone Footwear 93 – 232 Brixton Streatham Costa Coffee Coffee Boutique 93 – 186 Brixton Streatham Starbucks Coffee Boutique 28 – 232 Brixton Gourmet Burger Bar/Brasserie/Restaurant 149 – 260 Waterloo Kitchen Clapham Atlantic Fashions Clothing 167 - 465 Clapham Carphone Electrical & Computer Goods 46 – 93 Clapham Warehouse Norwood Tulse Hill Herne Hill Vauxhall Feather & Black Household Goods 232 - 372 Clapham Laura Ashley Clothing 279 - 465 Clapham Household Goods Pets At Home Pets & Accessories 372 – 1,115 Clapham Crystal Palace Whole Foods Food 2,787 – 3,716 Clapham Market Habitat Household Goods 929 – 1,858 Clapham Pret A Manger Fastfood/Takeaway/Sandwiches 79 - 279 Clapham Waterloo Note: Area requirements may not represent a specific centre and may include locations beyond the borough boundary where they have not been further defined (e.g. “Clapham”).

LON\R11482-09 (FINAL).doc 232 Appendix G

Household Survey Results

LON\R11482-09 (FINAL).doc 233 By Zone London Borough Of Lambeth Telephone Household Survey Page 51 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q01 Which store or shop did you do your household's last main food and grocery shopping ?

Tesco, Acre Lane, Brixton 8.5% 102 8.6% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 29.5% 54 15.4% 32 4.9% 5 0.0% 0 Sainsbury's, Balham High 5.8% 69 0.0% 0 1.4% 1 32.7% 32 16.7% 23 0.0% 0 0.0% 0 0.0% 0 5.3% 11 1.0% 1 0.8% 1 Road, Balham Asda, Lavender Hill, 5.2% 62 5.5% 7 33.3% 24 9.2% 9 5.8% 8 0.0% 0 1.1% 1 2.7% 5 2.9% 6 1.9% 2 0.0% 0 Clapham Junction Sainsbury, Clapham High 5.0% 60 32.0% 41 0.0% 0 5.1% 5 0.7% 1 0.0% 0 0.0% 0 3.8% 7 2.9% 6 0.0% 0 0.0% 0 Street Sainsbury's, 62 Wandsworth 4.8% 58 23.4% 30 18.1% 13 0.0% 0 0.7% 1 8.5% 4 2.2% 2 4.4% 8 0.0% 0 0.0% 0 0.0% 0 Road, Vauxhall (Nine Elms) Sainsbury's, 80 Dog Kennel 4.2% 50 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.8% 29 0.0% 0 19.4% 20 0.8% 1 Hill, East Dulwich Sainsbury's, 480-496 4.0% 48 0.0% 0 1.4% 1 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.5% 1 12.0% 25 3.9% 4 11.3% 15 Streatham High Road, London Tesco, 281 Kennington 3.9% 47 2.3% 3 1.4% 1 0.0% 0 0.0% 0 6.4% 3 35.6% 32 4.4% 8 0.0% 0 0.0% 0 0.0% 0 Lane, The Oval Sainsbury's Local, 172-176 3.6% 43 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 7.2% 15 3.9% 4 16.5% 22 Streatham High Road, London Internet / delivered 3.3% 40 2.3% 3 4.2% 3 5.1% 5 2.2% 3 2.1% 1 6.7% 6 3.3% 6 1.4% 3 5.8% 6 3.0% 4 Sainsbury's, Tooting High 3.2% 38 0.0% 0 0.0% 0 0.0% 0 26.1% 36 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Street, Tooting Waitrose, Balham High 3.0% 36 1.6% 2 0.0% 0 12.2% 12 7.2% 10 0.0% 0 0.0% 0 0.0% 0 5.8% 12 0.0% 0 0.0% 0 Road, Balham Sainsbury's, Westow Street, 2.1% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 4.9% 5 14.3% 19 Upper Norwood Local shops 2.0% 24 2.3% 3 0.0% 0 1.0% 1 2.2% 3 2.1% 1 1.1% 1 2.7% 5 2.9% 6 1.0% 1 2.3% 3 Tesco, South London 2.0% 24 0.8% 1 2.8% 2 9.2% 9 0.0% 0 0.0% 0 0.0% 0 1.1% 2 4.3% 9 1.0% 1 0.0% 0 Hospital, Clapham South Sainsbury's, Whitehorse 1.8% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 9 9.8% 13 Lane, South Norwood Somerfield, Butterfly Walk, 1.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 7.7% 14 0.0% 0 1.0% 1 0.0% 0 Camberwell Green Tesco Express, London 1.5% 18 0.0% 0 0.0% 0 0.0% 0 7.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 3.0% 4 Road, Thornton Heath Somerfield, Norwood Road, 1.3% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 4 11.7% 12 0.0% 0 West Norwood Tesco Metro, 326 Elephant 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 6 6.7% 6 1.6% 3 0.0% 0 0.0% 0 0.0% 0 & Castle Tesco, Old Kent Road / 1.3% 15 1.6% 2 0.0% 0 0.0% 0 0.0% 0 14.9% 7 4.4% 4 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Dunton Road, Southwark Sainsbury's Local, 47a/47b 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 2.9% 6 1.9% 2 4.5% 6 Streatham Hill, Lambeth Lidl, Streatham High Road, 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 8 1.0% 1 2.3% 3

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 52 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Streatham Sainsbury's, Garratt Lane, 1.0% 12 0.0% 0 4.2% 3 1.0% 1 2.9% 4 0.0% 0 0.0% 0 0.5% 1 1.4% 3 0.0% 0 0.0% 0 Wandsworth Asda, Marlow Way, 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 1.9% 2 5.3% 7 Wallington Iceland, 194 Streatham High 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 4.8% 10 0.0% 0 0.0% 0 Road, London Sainsbury's local, 19-23 0.8% 10 1.6% 2 0.0% 0 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.9% 4 0.0% 0 0.0% 0 Balham Hill, Clapham Iceland, High Street, Tooting 0.8% 10 0.0% 0 0.0% 0 1.0% 1 3.6% 5 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Morrisons, Rye Lane, 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 2.7% 5 0.0% 0 1.0% 1 0.8% 1 Peckham Iceland, 441/443 Brixton 0.8% 9 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 7 0.5% 1 0.0% 0 0.0% 0 Road, Lambeth Somerfield, Walworth Road, 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 7.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walworth Asda, Old Kent Road, 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 1.6% 3 0.5% 1 1.0% 1 0.0% 0 Ossory Road, Southwark Sainsbury's Local, 646-650 0.6% 7 1.6% 2 2.8% 2 0.0% 0 0.7% 1 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wandsworth Road, Lambeth Iceland, 348/352 Norwood 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 3.9% 4 0.0% 0 Road, West Norwood Tesco Express, St George 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.1% 1 4.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wharf, Vauxhall Somerfield, Battersea Park 0.4% 5 0.0% 0 5.6% 4 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Somerfield, Fairview Road, 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 3.0% 4 Streatham Tesco Express, 109 Tulse 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 1.9% 2 0.0% 0 Hill, Lambeth Tesco Express, Clapham 0.4% 5 0.8% 1 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 High Street, Clapham High Street / Common Waitrose, Kings Road, 0.4% 5 0.0% 0 5.6% 4 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea Somerfield (PFS), 275 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 1.5% 2 Streatham High Road, London Iceland, 314/318 Clapham 0.4% 5 3.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Road, Stockwell Tesco Express, 5A-9 East 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 3.9% 4 0.0% 0 Dulwich Road, Dulwich Sainsbury's Local, 425 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 0.5% 1 0.0% 0 0.0% 0 Brixton Road, Lambeth Sainsbury's, 101 Waterloo 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Waterloo

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 53 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Local market, Brixton 0.3% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.5% 1 0.0% 0 0.0% 0 Waitrose, Southside 0.3% 4 0.0% 0 1.4% 1 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Shopping Centre, Wandsworth High Street, Wandsworth Tesco, Redriff Road, Surrey 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Quays Marks & Spencer, 446 0.3% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 1.0% 1 0.0% 0 Brixton Road, Lambeth Somerfield, Northcote Road, 0.3% 4 0.0% 0 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Clapham Junction Marks & Spencer, Food Hall, 0.3% 4 0.0% 0 0.0% 0 0.0% 0 2.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham Road, Tooting Iceland, 4 The Pavement, 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Clapham Sainsbury's, Southend Lane, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.5% 2 Sydenham Lidl, Acre Lane, Brixton 0.3% 3 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Waitrose, Brunswick Centre, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 London Somerfield, 474-488 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Road, South Lambeth Morrisons, The Broadway, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon Marks & Spencer Simply 0.2% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Balham Hill Road, London Lidl, Balham High Road, 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Balham Marks & Spencer, Walworth 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Walworth Co-Op, Streatham Vale 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Marks & Spencer, Kings 0.2% 2 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chelsea Marks & Spencer, Oxford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Street, London Tesco, High Street, Colliers 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Wood Waitrose, Southend Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Beckenham, Kent Iceland, Walworth Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Southwark Somerfield, Mitcham Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tooting Sainsbury's Local, 326 0.2% 2 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queenstown Road, South

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 54 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Lambeth Sainsbury's Local, 260-270 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Brixton Hill, Lambeth Netto, Western Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Mitcham Sainsbury's, North End 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Fulham Tesco Express, 30 Streatham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Place, Streatham Hill Co-Op, 177/183 Camberwell 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Road, Camberwell Marks & Spencer, Victoria 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Station Front, London Sainsbury's, Worple Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon Local market, Hildreth 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wandsworth Marks & Spencer Simply 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Unit 4, Shopping Centre, St John's Hill, Clapham Junction Iceland, 112/113 Lower 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Sainsbury's, Borough High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Tesco Express, Brixton 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Stockwell Lidl, Falcon Lane, Clapham 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lidl, London Road, Tooting 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, North End, Croydon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Marks & Spencer Simply 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Waterloo Station Sainsbury's, Blackwater 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Valley Road, Camberley Sainsbury's, Cromwell Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington Tesco Express, Streatham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 High Road, Streatham Iceland, 120/132 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberwell Road, Southwark Sainsbury's Local, 132a 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Herne Hill, Herne Hill Sainsbury's, Stafford Road, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wallington Netto, High Street, Peckham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 55 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Southwark Sainsbury's, Trafalgar Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Iceland, Elephant & Castle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Elephant & Castle Iceland, Southwark Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Road, Southwark Sainsbury's, Wilton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pimlico Marks & Spencer, Whitgift 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Centre, Croydon Sainsbury's Local, Junction 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, St Johns Hill, Clapham Junction Asda, St. Nicholas Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton Budgens, Mitcham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Tooting Costcutter, Haines Way, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford Somerfield, Sydenham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Sydenham Iceland, New Cross Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Cross Tesco Express, Wroxham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Norwich Tesco Metro, Bedford Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Beverley Way, New 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Malden Tesco, Croydon Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Beckenham Lidl, Peckham High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham Tesco, Kings Road, Fulham 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Oldfields Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton Tesco, Purley Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Tesco, Queens Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon Tesco, Ryde, Isle Of Wight 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, West Cromwell Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Winchester Circle, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Kingston

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 56 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Netto, Rye Lane, Peckham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Waitrose, Canada Square, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Canary Wharf Waitrose, High Street, Esher 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose, Kensington High 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, London Sainsbury's, London Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Forest Hill Waitrose, Motcomb Street, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Waitrose, North End Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fulham Waitrose, Oxford Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Waitrose, Putney Exchange 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Putney Sainsbury's, Townmead 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Fulham Waitrose, Temple Fortune 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parade, London Waitrose, Thomas More 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, St Katharine Docks, London (Don't know / can't 4.6% 55 3.1% 4 2.8% 2 6.1% 6 3.6% 5 4.3% 2 4.4% 4 1.1% 2 5.8% 12 5.8% 6 9.0% 12 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 57 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q02 Is there any other store or shop you do your main food and grocery shopping ?

Local shops 5.2% 62 9.4% 12 2.8% 2 5.1% 5 4.3% 6 2.1% 1 1.1% 1 7.7% 14 7.2% 15 2.9% 3 2.3% 3 Waitrose, Balham High 3.3% 40 0.8% 1 1.4% 1 23.5% 23 5.8% 8 0.0% 0 0.0% 0 0.0% 0 2.9% 6 0.0% 0 0.8% 1 Road, Balham Tesco, Acre Lane, Brixton 3.0% 36 4.7% 6 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 6.6% 12 5.8% 12 3.9% 4 0.0% 0 Sainsbury, Clapham High 2.8% 33 10.9% 14 1.4% 1 4.1% 4 0.0% 0 0.0% 0 0.0% 0 5.5% 10 1.9% 4 0.0% 0 0.0% 0 Street Asda, Lavender Hill, 2.8% 33 2.3% 3 20.8% 15 1.0% 1 2.2% 3 0.0% 0 1.1% 1 0.5% 1 3.4% 7 0.0% 0 1.5% 2 Clapham Junction Sainsbury's, Balham High 2.5% 30 0.0% 0 0.0% 0 11.2% 11 8.7% 12 0.0% 0 0.0% 0 0.0% 0 3.4% 7 0.0% 0 0.0% 0 Road, Balham Sainsbury's, 62 Wandsworth 2.1% 25 3.9% 5 5.6% 4 0.0% 0 0.0% 0 8.5% 4 6.7% 6 1.6% 3 1.0% 2 0.0% 0 0.8% 1 Road, Vauxhall (Nine Elms) Iceland, 441/443 Brixton 1.7% 20 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 5.5% 10 2.4% 5 1.0% 1 0.0% 0 Road, Lambeth Tesco, South London 1.6% 19 2.3% 3 4.2% 3 5.1% 5 2.2% 3 0.0% 0 0.0% 0 0.0% 0 2.4% 5 0.0% 0 0.0% 0 Hospital, Clapham South Sainsbury's, 80 Dog Kennel 1.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 2.7% 5 1.4% 3 5.8% 6 1.5% 2 Hill, East Dulwich Sainsbury's, Tooting High 1.3% 15 0.0% 0 0.0% 0 1.0% 1 6.5% 9 0.0% 0 0.0% 0 0.0% 0 2.4% 5 0.0% 0 0.0% 0 Street, Tooting Internet / delivered 1.2% 14 4.7% 6 0.0% 0 1.0% 1 0.7% 1 2.1% 1 0.0% 0 1.1% 2 0.5% 1 0.0% 0 1.5% 2 Iceland, 348/352 Norwood 1.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 10.7% 11 0.8% 1 Road, West Norwood Sainsbury's Local, 172-176 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 6 0.0% 0 3.8% 5 Streatham High Road, London Sainsbury's, 480-496 1.0% 12 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.9% 4 1.0% 1 3.8% 5 Streatham High Road, London Iceland, High Street, Tooting 1.0% 12 0.0% 0 0.0% 0 3.1% 3 6.5% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, 281 Kennington Lane 1.0% 12 3.1% 4 1.4% 1 1.0% 1 0.0% 0 2.1% 1 4.4% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lidl, Streatham High Road, 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 6 2.9% 3 1.5% 2 Streatham Sainsbury's Local, 425 0.9% 11 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 6 1.9% 4 0.0% 0 0.0% 0 Brixton Road, Lambeth Sainsbury's, Westow Street, 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 6 3.8% 5 Upper Norwood Lidl, Acre Lane, Brixton 0.9% 11 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 9 0.5% 1 0.0% 0 0.0% 0 Tesco Express, London 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 1.9% 2 3.8% 5 Road, Thornton Heath Sainsbury's Local, 646-650 0.8% 10 3.1% 4 2.8% 2 1.0% 1 0.7% 1 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wandsworth Road, Lambeth Somerfield (PFS), 275 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 8 0.0% 0 0.8% 1

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 58 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Streatham High Road, London Asda, Old Kent Road, 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 3.3% 3 1.6% 3 0.5% 1 0.0% 0 0.8% 1 Ossory Road, Southwark Somerfield, Norwood Road, 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 7.8% 8 0.0% 0 West Norwood Sainsbury's, Garratt Lane, 0.7% 8 0.8% 1 4.2% 3 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Wandsworth Marks & Spencer, Food Hall, 0.7% 8 0.0% 0 0.0% 0 0.0% 0 5.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham Road, Tooting Marks & Spencer, 446 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 6 0.0% 0 1.0% 1 0.0% 0 Brixton Road, Lambeth Waitrose, Kings Road, 0.6% 7 0.8% 1 1.4% 1 3.1% 3 0.7% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea Lidl, London Road, Tooting 0.6% 7 0.0% 0 0.0% 0 0.0% 0 4.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Iceland, 4 The Pavement, 0.6% 7 3.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Clapham Tesco Express, Clapham 0.6% 7 3.1% 4 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Clapham High Street / Common Iceland, Walworth Road, 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark Sainsbury's Local, 19-23 0.5% 6 1.6% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.8% 1 Balham Hill, Clapham Somerfield, Butterfly Walk, 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 6 0.0% 0 0.0% 0 0.0% 0 Camberwell Green Somerfield, Walworth Road 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 3.3% 3 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Tesco Metro, 326 Elephant 0.5% 6 1.6% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 & Castle Iceland, 194 Streatham High 0.5% 6 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.8% 1 Road, London Asda, Marlow Way, 0.4% 5 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 1.5% 2 Wallington Sainsbury's, Kingsgate 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 1.1% 1 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Parade, Westminster Somerfield, Fairview Road, 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 3.0% 4 Streatham Marks & Spencer, Walworth 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.2% 2 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Road, Walworth Morrisons, Rye Lane, 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.1% 2 0.0% 0 1.9% 2 0.0% 0 Peckham Marks & Spencer Simply 0.4% 5 0.8% 1 2.8% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Unit 4, Shopping Centre, St John's Hill, Clapham Junction Sainsbury's, Whitehorse 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 1.5% 2 Lane, South Norwood

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 59 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Lidl, Balham High Road, 0.4% 5 0.0% 0 0.0% 0 2.0% 2 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Balham Tesco Express, St George 0.3% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wharf, Vauxhall Tesco, Dunton Road 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's Local, 47a/47b 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 1.0% 1 0.0% 0 Streatham Hill, Lambeth Co-Op, 177/183 Camberwell 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.6% 3 0.0% 0 0.0% 0 0.0% 0 New Road, Camberwell Marks & Spencer, North 0.3% 4 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.8% 1 End, Croydon Sainsbury's Local, 260-270 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.0% 2 0.0% 0 0.0% 0 Brixton Hill, Lambeth Tesco Express, 30 Streatham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.8% 1 Place, Streatham Hill Marks & Spencer Simply 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Food, Balham Hill Road, London Somerfield, Battersea Park 0.3% 4 0.0% 0 5.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Tesco Express, Streatham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 1.5% 2 High Road, Streatham Iceland, 314/318 Clapham 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Road, Stockwell Sainsbury's Local, Junction 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, St Johns Hill, Clapham Junction Sainsbury's Local, 132a 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Herne Hill, Herne Hill Waitrose, Southside 0.3% 3 0.0% 0 1.4% 1 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Wandsworth High Street, Wandsworth Tesco, Redriff Road, Surrey 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Quays Marks & Spencer, Food Hall, 0.3% 3 0.0% 0 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 St John's Road, Clapham Junction Sainsbury's, Borough High 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Tesco Express, 109 Tulse 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 Hill, Lambeth Iceland, 112/113 Lower 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Co-Op, Streatham Vale 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Somerfield, Mitcham Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tooting

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 60 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Iceland, 120/132 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Camberwell Road, Southwark Marks & Spencer Simply 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Food, Waterloo Station Waitrose, Southend Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Beckenham, Kent Tesco, Queens Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon Iceland, Elephant & Castle 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Elephant & Castle Iceland, Norbury 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Lidl, Peckham High Street, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Peckham Tesco, Croydon Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Beckenham Waitrose, Cherry Tree Walk 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Centre, Whitecross Street, Barbican Sainsbury's, Addington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Road, Selsdon Lidl, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Southwark Co-Op, Mitcham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tooting Junction Local market, Hildreth 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Wandsworth Makro, Peterwood Way, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Croydon Lidl, London Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Thornton Heath Tesco Express, 5A-9 East 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Dulwich Road, Dulwich Marks & Spencer, Kings 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chelsea Lidl, Falcon Lane, Clapham 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local market, Brixton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Morrisons, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton Netto, Rye Lane, Peckham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lidl, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Beckenham Budgens, Mitcham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Tooting Sainsbury's, Southend Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Sydenham

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 61 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Costcutter, Central Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Norwood Costcutter, The Cut, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo Local market, Waterloo 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Londis, Lyham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Brixton Iceland, Upper Green West, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Mitcham Somerfield, 28/32 Denmark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hill, London Iceland, Westlow Hill, Upper 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Norwood Somerfield, Northcote Road, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham Junction Tesco Metro, Bedford Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 London Tesco Metro, Cheapside, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bermondsey Tesco Metro, Upper Tooting 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Tooting Tesco, Cabot Square, Canary 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wharf Lidl, Sydenham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Sydenham Tesco, London Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Mitcham Tesco, Purley Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Local market, Walworth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Walworth Tesco, West Cromwell Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Winslade Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 London Waitrose, Brighton Road, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coulsdon Marks & Spencer, Finsbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pavement, London Marks & Spencer, High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Sutton Waitrose, Limpsfield Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 South Croydon, Sanderstead Waitrose, Oxford Street, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Marks & Spencer, Oxford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 62 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Street, London (Nowhere else) 30.8% 369 30.5% 39 26.4% 19 17.3% 17 34.8% 48 31.9% 15 44.4% 40 29.0% 53 30.3% 63 28.2% 29 34.6% 46 (Don't know / can't 6.7% 80 4.7% 6 5.6% 4 6.1% 6 5.1% 7 4.3% 2 7.8% 7 4.4% 8 4.3% 9 10.7% 11 15.0% 20 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

Q03 How do you normally travel to do your main food shopping? Those who use the internet to do their main food shopping

Car-driver 33.1% 392 23.0% 28 33.3% 24 32.0% 31 40.1% 55 23.9% 11 21.1% 19 28.7% 52 35.7% 74 37.9% 39 45.0% 59 Car-passenger 7.4% 88 5.7% 7 5.6% 4 4.1% 4 8.8% 12 10.9% 5 8.9% 8 7.7% 14 6.3% 13 9.7% 10 8.4% 11 Bus / coach 20.0% 237 18.0% 22 27.8% 20 8.2% 8 16.1% 22 23.9% 11 22.2% 20 20.4% 37 23.7% 49 26.2% 27 16.0% 21 Train 0.6% 7 0.0% 0 1.4% 1 1.0% 1 0.7% 1 0.0% 0 1.1% 1 0.6% 1 0.0% 0 1.9% 2 0.0% 0 Tube 0.8% 10 0.8% 1 1.4% 1 1.0% 1 0.7% 1 2.2% 1 1.1% 1 1.7% 3 0.5% 1 0.0% 0 0.0% 0 Taxi 0.8% 9 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.1% 2 1.4% 3 0.0% 0 0.8% 1 Walk 27.7% 329 45.1% 55 18.1% 13 41.2% 40 24.1% 33 26.1% 12 34.4% 31 29.3% 53 25.1% 52 13.6% 14 19.8% 26 Bicycle 1.6% 19 2.5% 3 1.4% 1 2.1% 2 0.7% 1 4.3% 2 3.3% 3 1.1% 2 0.0% 0 2.9% 3 1.5% 2 Other 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.5% 1 0.0% 0 0.0% 0 Scooter / motorbike 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 4.7% 56 2.5% 3 5.6% 4 7.2% 7 5.8% 8 6.5% 3 3.3% 3 5.0% 9 5.3% 11 1.0% 1 5.3% 7 (Not applicable, goods 3.1% 37 0.8% 1 5.6% 4 3.1% 3 2.9% 4 2.2% 1 3.3% 3 3.9% 7 1.4% 3 6.8% 7 3.1% 4 delivered) Base: 1186 122 72 97 137 46 90 181 207 103 131

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 63 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q04 In addition to your main food shopping at which store or shop did you last visit for small scale / top up shopping for things like bread, milk or newspapers?

Local shops 30.0% 360 37.5% 48 30.6% 22 33.7% 33 34.8% 48 34.0% 16 32.2% 29 29.0% 53 29.8% 62 29.1% 30 14.3% 19 Tesco, Acre Lane, Brixton 2.6% 31 3.1% 4 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.4% 19 3.4% 7 0.0% 0 0.0% 0 Sainsbury's Local, 172-176 2.4% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 9.6% 20 0.0% 0 6.0% 8 Streatham High Road, London Sainsbury's, Balham High 2.0% 24 0.0% 0 0.0% 0 14.3% 14 5.1% 7 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Road, Balham Sainsbury, Clapham High 1.8% 21 12.5% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.4% 3 0.0% 0 0.0% 0 Street Sainsbury's, 62 Wandsworth 1.7% 20 9.4% 12 2.8% 2 1.0% 1 0.0% 0 0.0% 0 3.3% 3 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Road, Vauxhall (Nine Elms) Somerfield, Butterfly Walk, 1.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 7.7% 14 0.5% 1 0.0% 0 0.0% 0 Camberwell Green Waitrose, Balham High 1.4% 17 0.0% 0 0.0% 0 8.2% 8 1.4% 2 0.0% 0 0.0% 0 0.5% 1 2.9% 6 0.0% 0 0.0% 0 Road, Balham Tesco, 281 Kennington Lane 1.4% 17 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.1% 1 16.7% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerfield, Norwood Road, 1.2% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 6 6.8% 7 0.8% 1 West Norwood Sainsbury's, Whitehorse 1.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 7.5% 10 Lane, South Norwood Asda, Lavender Hill, 1.1% 13 1.6% 2 5.6% 4 3.1% 3 1.4% 2 0.0% 0 1.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Clapham Junction Iceland, 441/443 Brixton 1.1% 13 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 10 0.5% 1 1.0% 1 0.0% 0 Road, Lambeth Iceland, High Street, Tooting 1.1% 13 0.0% 0 0.0% 0 2.0% 2 5.8% 8 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Sainsbury's, Tooting High 0.9% 11 0.8% 1 0.0% 0 0.0% 0 7.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Tooting Tesco Express, 5A-9 East 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 9 1.5% 2 Dulwich Road, Dulwich Tesco Express, 109 Tulse 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.9% 4 3.9% 4 0.8% 1 Hill, Lambeth Sainsbury's Local, 132a 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 8 0.5% 1 1.0% 1 0.0% 0 Herne Hill, Herne Hill Sainsbury's local, 19-23 0.8% 10 0.8% 1 0.0% 0 5.1% 5 1.4% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Balham Hill, Clapham Sainsbury's, 101 Waterloo 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 8 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Waterloo Tesco, South London 0.8% 9 0.0% 0 0.0% 0 4.1% 4 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Hospital, Clapham South Marks & Spencer Simply 0.7% 8 0.0% 0 0.0% 0 4.1% 4 1.4% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Food, Balham Hill Road, London Sainsbury's, 480-496 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 4 1.9% 2 1.5% 2 Streatham High Road,

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 64 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill London Iceland, 194 Streatham High 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 8 0.0% 0 0.0% 0 Road, London Somerfield, Walworth Road 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 7.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerfield (PFS), 275 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 5 0.0% 0 1.5% 2 Streatham High Road, London Budgens, Mitcham Road, 0.6% 7 0.0% 0 0.0% 0 0.0% 0 2.2% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Tooting Co-Op, Streatham Vale 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 7 Sainsbury's Local, 47a/47b 0.6% 7 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 5 0.0% 0 0.8% 1 Streatham Hill, Lambeth Lidl, Streatham High Road, 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 1.9% 2 1.5% 2 Streatham Somerfield, Battersea Park 0.6% 7 0.0% 0 9.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Somerfield, Fairview Road, 0.6% 7 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 5 Streatham Sainsbury's Local, 326 0.5% 6 0.8% 1 6.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queenstown Road, South Lambeth Sainsbury's, 80 Dog Kennel 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 2.9% 3 0.0% 0 Hill, East Dulwich Marks & Spencer Simply 0.5% 6 0.8% 1 0.0% 0 4.1% 4 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Unit 4, Shopping Centre, St John's Hill, Clapham Junction Co-Op, 177/183 Camberwell 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0 0.0% 0 New Road, Camberwell Sainsbury's Local, 425 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 6 0.0% 0 0.0% 0 0.0% 0 Brixton Road, Lambeth Sainsbury's Local, 646-650 0.4% 5 2.3% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wandsworth Road, Lambeth Tesco Express, London 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 4 Road, Thornton Heath Tesco Metro, Upper Tooting 0.4% 5 0.0% 0 0.0% 0 0.0% 0 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Tooting Iceland, 348/352 Norwood 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 5 0.0% 0 Road, West Norwood Tesco Metro, 326 Elephant 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 & Castle Tesco Express, Clapham 0.3% 4 1.6% 2 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Clapham High Street / Common Sainsbury's Local, 260-270 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.4% 3 0.0% 0 0.0% 0 Brixton Hill, Lambeth

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 65 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Internet / delivered 0.3% 4 0.8% 1 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Iceland, 314/318 Clapham 0.3% 4 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Stockwell Londis, Clapham High 0.3% 3 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Street, London Tesco Express, Streatham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.8% 1 High Road, Streatham Somerfield, 474-488 0.3% 3 0.8% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Road, South Lambeth Iceland, Elephant & Castle 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Elephant & Castle Marks & Spencer Simply 0.3% 3 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Food, Waterloo Station Marks & Spencer, North 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 End, Croydon Somerfield, Mitcham Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tooting Iceland, 4 The Pavement, 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Clapham Marks & Spencer, Food Hall, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham Road, Tooting Sainsbury's, Victoria Street, 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Westminster Lidl, Acre Lane, Brixton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Iceland, 120/132 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Camberwell Road, Southwark Tesco, High Street, Colliers 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wood Waitrose, Southside 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Wandsworth High Street, Wandsworth Sainsbury's Local, Junction 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, St Johns Hill, Clapham Junction Waitrose, Canada Square, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Canary Wharf Local market, Brixton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Sainsbury's, Westow Street, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Upper Norwood Iceland, Walworth Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark Tesco Express, St George 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wharf, Vauxhall

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 66 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Sainsbury's, Borough High 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Street Morrisons, Rye Lane, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Peckham Lidl, Balham High Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Balham Marks & Spencer, Oxford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Street, London Marks & Spencer, 446 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Brixton Road, Lambeth Greggs, Walworth Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walworth Lidl, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Southwark Iceland, Upper Green West, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham Iceland, Westlow Hill, Upper 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Norwood Somerfield, 28/32 Denmark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hill, London Asda, St. Nicholas Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sutton Local market, Warwick 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Westminster Somerfield, Northcote Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham Junction Iceland, Norbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Marks & Spencer, Food Hall, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 St John's Road, Clapham Junction Marks & Spencer, Kings 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chelsea Costcutter, Great Dover 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Bermondsey Costcutter, Tulse Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Brixton Marks & Spencer, Train 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Station, London Marks & Spencer, Victoria 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Station Front, London Premier Food & Wine, The 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cut, London Sainsbury's, Blackwater 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Valley Road, Camberley Sainsbury's, Buckingham 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Palace Road, London Sainsbury's, Cromwell Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 67 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Kensington Sainsbury's, Purley Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Asda, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Ossory Road, Southwark Asda, Marlow Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Wallington Sainsbury's, Werter Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney Budgens, Merton Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tooting Iceland, 112/113 Lower 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marsh Budgens, Westow Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Crystal Palace Costcutter, Christchurch 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Road, Colliers Wood Sainsbury's, Garratt Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Costcutter, Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Lambeth Somerfield, St Marks Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham Spar, Battersea Park Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Battersea Spar, Lyham Road, Clapham 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Tesco Express, Collington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avenue, Bexhill-on-Sea Tesco Express, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Penge Tesco Express, London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Penge Tesco Express, 30 Streatham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Place, Streatham Hill Tesco Express, Monck 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, London Tesco Express, Northfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Avenue, London Tesco Metro, Cheapside, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bermondsey Londis, Lyham Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Brixton Marks & Spencer, Jubilee 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Place, Bank Street, London Waitrose, Brighton Road, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 68 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Coulsdon Waitrose, Brunswick Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 London Tesco, Dunton Road 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose, Kings Road, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea Waitrose, London Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Twickenham Waitrose, Southend Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beckenham, Kent (Don't do top-up food 18.3% 220 18.8% 24 20.8% 15 12.2% 12 15.9% 22 21.3% 10 10.0% 9 15.8% 29 16.8% 35 21.4% 22 31.6% 42 shopping) (Don't know / can't 4.3% 51 2.3% 3 4.2% 3 2.0% 2 2.9% 4 4.3% 2 1.1% 1 6.0% 11 1.0% 2 8.7% 9 10.5% 14 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 69 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q05 In which location do you buy most of your household's non-food shopping?

Central London 21.3% 256 31.3% 40 19.4% 14 27.6% 27 17.4% 24 36.2% 17 38.9% 35 21.3% 39 15.9% 33 18.4% 19 6.0% 8 Croydon 12.9% 155 1.6% 2 2.8% 2 6.1% 6 3.6% 5 0.0% 0 2.2% 2 7.7% 14 13.0% 27 29.1% 30 50.4% 67 Brixton 9.7% 116 12.5% 16 4.2% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 4 25.7% 47 16.8% 35 9.7% 10 0.8% 1 Tooting 5.3% 64 2.3% 3 2.8% 2 6.1% 6 29.0% 40 0.0% 0 0.0% 0 0.5% 1 4.3% 9 0.0% 0 2.3% 3 Streatham 4.3% 52 0.0% 0 1.4% 1 1.0% 1 0.0% 0 2.1% 1 0.0% 0 1.1% 2 17.3% 36 2.9% 3 6.0% 8 Internet / delivered 4.3% 51 2.3% 3 5.6% 4 3.1% 3 6.5% 9 4.3% 2 4.4% 4 4.9% 9 1.4% 3 6.8% 7 5.3% 7 Clapham Junction 3.6% 43 7.0% 9 19.4% 14 9.2% 9 3.6% 5 0.0% 0 1.1% 1 0.5% 1 1.4% 3 0.0% 0 0.8% 1 Clapham High Street 3.2% 38 14.1% 18 1.4% 1 8.2% 8 0.0% 0 0.0% 0 0.0% 0 1.6% 3 3.4% 7 0.0% 0 0.8% 1 Balham 2.9% 35 0.0% 0 0.0% 0 14.3% 14 6.5% 9 0.0% 0 0.0% 0 0.0% 0 5.8% 12 0.0% 0 0.0% 0 Wandsworth 1.8% 22 3.9% 5 11.1% 8 1.0% 1 2.9% 4 0.0% 0 0.0% 0 0.5% 1 1.4% 3 0.0% 0 0.0% 0 Wimbledon 1.7% 20 0.0% 0 0.0% 0 3.1% 3 8.7% 12 2.1% 1 0.0% 0 0.0% 0 1.0% 2 1.0% 1 0.8% 1 Kingston 1.3% 15 0.0% 0 1.4% 1 2.0% 2 2.9% 4 0.0% 0 3.3% 3 0.0% 0 1.4% 3 1.0% 1 0.8% 1 West Norwood (including 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 9.7% 10 2.3% 3 Tulse Hill) Camberwell Green 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 4 6.0% 11 0.0% 0 0.0% 0 0.0% 0 East Dulwich 1.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 9 0.0% 0 3.9% 4 0.0% 0 Walworth Road, Southwark 0.9% 11 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 2 7.8% 7 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Bromley 0.9% 11 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.5% 1 3.9% 4 3.0% 4 Elephant & Castle 0.9% 11 0.8% 1 0.0% 0 0.0% 0 0.0% 0 14.9% 7 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham 0.8% 10 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.2% 2 3.3% 6 0.0% 0 0.0% 0 0.0% 0 Battersea 0.8% 9 0.0% 0 8.3% 6 1.0% 1 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton 0.6% 7 0.0% 0 0.0% 0 0.0% 0 2.9% 4 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Chelsea 0.6% 7 0.0% 0 2.8% 2 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Vauxhall 0.5% 6 3.1% 4 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lewisham 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 1.6% 3 0.0% 0 0.0% 0 0.0% 0 West End, London 0.4% 5 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 1.0% 1 0.0% 0 Kings Road, Chelsea 0.3% 4 0.0% 0 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Norbury 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 3 Mitcham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Colliers Wood 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 London Bridge 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Nine Elms 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Beckton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Dulwich Village 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Waterloo (including The Cut 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) South Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sydenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Denmark Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Marlow Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wallington Gipsy Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Greenhithe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 70 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Dog Kennel Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kent Kensington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Stockwell 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Herne Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lambeth 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local market, East Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Southwark London Road 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 New Cross 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Northcote Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Old Kent Road, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Priory Retail Park, Colliers 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wood Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sainsbury's, Wandsworth 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Vauxhall Shrewsbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 John Lewis, Milton Keynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Thornton Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Knightsbridge 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Montford Place, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington The Glades Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Bromley Several different locations / 10.1% 121 8.6% 11 13.9% 10 7.1% 7 10.9% 15 14.9% 7 13.3% 12 9.3% 17 11.1% 23 4.9% 5 10.5% 14 varies (Don't know) 2.0% 24 3.9% 5 1.4% 1 2.0% 2 1.4% 2 0.0% 0 3.3% 3 3.3% 6 1.0% 2 2.9% 3 0.0% 0 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 71 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q06 How do you normally travel to do your non-food shopping ? Those who do not use the internet at Q05

Car-driver 20.6% 237 12.0% 15 19.1% 13 21.1% 20 24.0% 31 4.4% 2 15.1% 13 17.8% 31 19.5% 40 25.0% 24 38.1% 48 Car-passenger 4.2% 48 1.6% 2 0.0% 0 3.2% 3 2.3% 3 11.1% 5 5.8% 5 3.4% 6 4.4% 9 5.2% 5 7.9% 10 Bus / coach 33.8% 388 36.0% 45 51.5% 35 15.8% 15 23.3% 30 24.4% 11 36.0% 31 37.4% 65 38.0% 78 42.7% 41 29.4% 37 Train 5.0% 58 2.4% 3 4.4% 3 7.4% 7 5.4% 7 4.4% 2 3.5% 3 1.7% 3 3.9% 8 13.5% 13 7.1% 9 Tube 10.4% 119 16.8% 21 2.9% 2 21.1% 20 14.7% 19 20.0% 9 9.3% 8 9.8% 17 7.8% 16 3.1% 3 3.2% 4 Taxi 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Walk 15.1% 174 14.4% 18 10.3% 7 20.0% 19 18.6% 24 22.2% 10 20.9% 18 19.0% 33 14.6% 30 5.2% 5 7.9% 10 Bicycle 1.1% 13 2.4% 3 1.5% 1 1.1% 1 0.0% 0 2.2% 1 2.3% 2 0.6% 1 0.5% 1 1.0% 1 1.6% 2 Other 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Scooter / motorbike 0.4% 5 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.0% 2 0.0% 0 0.0% 0 (Don't know / varies) 9.0% 103 13.6% 17 8.8% 6 10.5% 10 11.6% 15 11.1% 5 5.8% 5 9.2% 16 9.8% 20 4.2% 4 4.0% 5 Base: 1149 125 68 95 129 45 86 174 205 96 126

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 72 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q07 At which location did your household last buy clothes and shoes ?

Central London 29.7% 356 38.3% 49 27.8% 20 40.8% 40 21.7% 30 44.7% 21 56.7% 51 34.4% 63 23.1% 48 19.4% 20 10.5% 14 Croydon 14.4% 173 2.3% 3 1.4% 1 3.1% 3 4.3% 6 0.0% 0 2.2% 2 7.1% 13 22.6% 47 30.1% 31 50.4% 67 Internet / delivered 5.8% 69 5.5% 7 5.6% 4 1.0% 1 5.1% 7 4.3% 2 4.4% 4 4.9% 9 8.2% 17 7.8% 8 7.5% 10 Tooting 5.3% 64 5.5% 7 6.9% 5 5.1% 5 21.7% 30 0.0% 0 0.0% 0 2.7% 5 4.8% 10 0.0% 0 1.5% 2 Brixton 4.8% 58 10.9% 14 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.2% 2 10.9% 20 6.7% 14 5.8% 6 0.8% 1 Clapham Junction 3.9% 47 7.0% 9 16.7% 12 9.2% 9 5.8% 8 0.0% 0 0.0% 0 2.2% 4 1.4% 3 1.0% 1 0.8% 1 Wimbledon 2.3% 28 0.0% 0 1.4% 1 5.1% 5 9.4% 13 2.1% 1 0.0% 0 0.0% 0 2.4% 5 1.9% 2 0.8% 1 Abroad 2.2% 26 0.8% 1 0.0% 0 1.0% 1 1.4% 2 4.3% 2 2.2% 2 4.4% 8 3.4% 7 1.9% 2 0.8% 1 Wandsworth 2.1% 25 3.1% 4 13.9% 10 2.0% 2 3.6% 5 0.0% 0 2.2% 2 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Bromley 2.0% 24 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 3.3% 6 1.4% 3 6.8% 7 4.5% 6 Streatham 1.7% 20 0.8% 1 1.4% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 7.2% 15 0.0% 0 1.5% 2 Kingston 1.2% 14 0.8% 1 0.0% 0 2.0% 2 2.9% 4 0.0% 0 3.3% 3 0.0% 0 0.5% 1 0.0% 0 2.3% 3 Lewisham 1.0% 12 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 2.7% 5 0.0% 0 2.9% 3 0.8% 1 Balham 0.9% 11 0.0% 0 0.0% 0 7.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Walworth Road, Southwark 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 7 1.1% 2 0.0% 0 1.0% 1 0.0% 0 Sutton 0.8% 10 0.8% 1 1.4% 1 0.0% 0 2.9% 4 2.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.5% 2 Colliers Wood 0.8% 10 0.0% 0 0.0% 0 2.0% 2 4.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Peckham 0.8% 9 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.1% 1 3.8% 7 0.0% 0 0.0% 0 0.0% 0 Clapham High Street 0.7% 8 2.3% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 2 0.0% 0 0.8% 1 Chelsea 0.7% 8 0.8% 1 2.8% 2 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Battersea 0.6% 7 0.0% 0 2.8% 2 3.1% 3 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Kings Road, Chelsea 0.5% 6 0.0% 0 1.4% 1 3.1% 3 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 West End, London 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.0% 2 1.0% 1 0.0% 0 Elephant & Castle 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 4 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington 0.3% 4 0.8% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre, 0.3% 4 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Kent Camberwell Green 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.1% 2 0.0% 0 1.0% 1 0.0% 0 Oxford 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Purley 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.5% 2 Guildford 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 London Bridge 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Dulwich Village 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Thornton Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Knightsbridge 0.2% 2 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicester 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crawley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sloane Square, Chelsea 0.2% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marylebone 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beckenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Bexley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Town 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Deptford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 73 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill West Norwood (including 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tulse Hill) Ashford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Greenhithe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Basingstoke 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Basildon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Chelmsford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Hastings 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hatfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grimsby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 High Street, Kensington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dover 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finsbury Park, North London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Lakeside Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 West Thurrock Leeds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Leighton Buzzard 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harrogate 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liverpool City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Marks & Spencer, Lakeside 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Shopping Centre, West Thurrock Heathrow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Muswell Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Kent Road, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Roehampton Vale, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Pontefract 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aylesbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Red Hill, Chislehurst 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Richmond 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Merton High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Street, Colliers Wood Sainsbury's, Wandsworth 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Vauxhall Shoreditch 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Shrewsbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bournemouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Spalding 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Staines 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Burgess Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Telford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Canterbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 74 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Vauxhall 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham South 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 York City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 (Don't regularly buy these 4.5% 54 5.5% 7 2.8% 2 2.0% 2 5.1% 7 6.4% 3 4.4% 4 7.7% 14 2.4% 5 6.8% 7 2.3% 3 kind of goods) (Don't know / can't 4.3% 52 6.3% 8 5.6% 4 1.0% 1 1.4% 2 4.3% 2 2.2% 2 5.5% 10 6.7% 14 3.9% 4 3.8% 5 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 75 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q08 At which other locations do you shop for clothes and shoes ? Those who buy clothes and shoes at Q07

Central London 13.8% 158 18.2% 22 17.1% 12 16.7% 16 12.2% 16 20.5% 9 9.3% 8 14.2% 24 12.3% 25 9.4% 9 13.1% 17 Croydon 8.5% 97 4.1% 5 8.6% 6 3.1% 3 7.6% 10 0.0% 0 4.7% 4 5.3% 9 13.8% 28 10.4% 10 16.9% 22 Brixton 3.8% 44 9.1% 11 2.9% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 1 8.3% 14 4.4% 9 6.3% 6 0.8% 1 Internet / delivered 3.4% 39 2.5% 3 1.4% 1 6.3% 6 1.5% 2 2.3% 1 3.5% 3 4.7% 8 3.9% 8 3.1% 3 3.1% 4 Clapham Junction 3.2% 37 8.3% 10 12.9% 9 12.5% 12 1.5% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0 Wimbledon 3.1% 36 0.0% 0 2.9% 2 3.1% 3 14.5% 19 0.0% 0 0.0% 0 0.0% 0 2.5% 5 2.1% 2 3.8% 5 Tooting 3.1% 36 1.7% 2 1.4% 1 5.2% 5 9.9% 13 0.0% 0 1.2% 1 0.6% 1 5.4% 11 1.0% 1 0.8% 1 Wandsworth 2.7% 31 3.3% 4 7.1% 5 5.2% 5 4.6% 6 0.0% 0 1.2% 1 0.0% 0 3.9% 8 0.0% 0 1.5% 2 Bromley 2.5% 29 0.0% 0 0.0% 0 2.1% 2 0.8% 1 2.3% 1 0.0% 0 1.2% 2 1.0% 2 11.5% 11 7.7% 10 Kingston 2.5% 29 1.7% 2 2.9% 2 4.2% 4 6.1% 8 0.0% 0 1.2% 1 0.6% 1 3.0% 6 0.0% 0 3.8% 5 Peckham 1.4% 16 0.8% 1 0.0% 0 1.0% 1 0.8% 1 0.0% 0 3.5% 3 4.1% 7 0.0% 0 3.1% 3 0.0% 0 Walworth Road, Southwark 1.2% 14 0.0% 0 1.4% 1 0.0% 0 0.0% 0 6.8% 3 3.5% 3 3.0% 5 0.5% 1 1.0% 1 0.0% 0 Sutton 1.1% 13 0.8% 1 2.9% 2 2.1% 2 0.8% 1 0.0% 0 0.0% 0 0.6% 1 1.5% 3 1.0% 1 1.5% 2 Bluewater Shopping Centre, 1.0% 11 0.0% 0 0.0% 0 1.0% 1 0.8% 1 2.3% 1 1.2% 1 1.2% 2 0.0% 0 1.0% 1 3.1% 4 Kent Clapham High Street 0.9% 10 1.7% 2 4.3% 3 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.8% 1 Streatham 0.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 3.4% 7 1.0% 1 0.8% 1 Lewisham 0.7% 8 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.2% 1 2.4% 4 0.5% 1 0.0% 0 0.0% 0 Chelsea 0.5% 6 1.7% 2 1.4% 1 1.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Battersea 0.4% 5 0.8% 1 0.0% 0 0.0% 0 1.5% 2 0.0% 0 1.2% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Abroad 0.4% 5 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.6% 1 0.0% 0 1.0% 1 0.0% 0 Elephant & Castle 0.4% 5 1.7% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.2% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Beckenham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.5% 1 0.0% 0 1.5% 2 Camberwell Green 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 1.0% 2 0.0% 0 0.8% 1 Kensington 0.3% 4 0.0% 0 0.0% 0 1.0% 1 0.8% 1 0.0% 0 0.0% 0 0.6% 1 0.5% 1 0.0% 0 0.0% 0 High Street, Kensington 0.3% 4 1.7% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Colliers Wood 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 East Dulwich 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 1.0% 1 0.0% 0 Kings Road, Chelsea 0.3% 3 0.0% 0 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Balham 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Lavender Hill 0.2% 2 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Merton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wood Green 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Richmond 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Bath, Milton Keynes 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Thornton Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Local market, East Street, 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Southwark Bracknell 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Dulwich Village 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Bexley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dartford 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Epsom 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 76 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill West Norwood (including 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Tulse Hill) Holborn 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Cambridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Camden Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Waterloo (including The Cut 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Lakeside Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 West Thurrock London Bridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Liverpool City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sydenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Long 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Acre, Covent Garden Ashford 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Orpington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Priory Retail Park, Colliers 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wood Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Sloane Square, Chelsea 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stratford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Barnstaple 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Norwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West End, London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 West Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Birmingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Nowhere else) 42.2% 484 38.0% 46 37.1% 26 38.5% 37 40.5% 53 52.3% 23 58.1% 50 47.9% 81 35.5% 72 47.9% 46 38.5% 50 (Don't know / can't 4.1% 47 6.6% 8 2.9% 2 2.1% 2 1.5% 2 2.3% 1 2.3% 2 6.5% 11 6.4% 13 1.0% 1 3.8% 5 remember) Base: 1146 121 70 96 131 44 86 169 203 96 130

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 77 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q09 At which location did your household last buy domestic electric appliances (e.g. fridges and kitchen items) ?

Central London 15.3% 183 19.5% 25 13.9% 10 17.3% 17 9.4% 13 29.8% 14 28.9% 26 16.9% 31 14.9% 31 7.8% 8 6.0% 8 Internet / delivered 13.6% 163 13.3% 17 15.3% 11 18.4% 18 13.8% 19 14.9% 7 6.7% 6 10.9% 20 13.9% 29 13.6% 14 16.5% 22 Currys, Effra Road, Brixton 7.8% 93 10.9% 14 0.0% 0 2.0% 2 1.4% 2 0.0% 0 3.3% 3 16.4% 30 13.5% 28 11.7% 12 1.5% 2 Brixton 7.2% 86 17.2% 22 1.4% 1 1.0% 1 0.0% 0 0.0% 0 2.2% 2 16.4% 30 9.1% 19 8.7% 9 1.5% 2 Croydon 6.6% 79 0.0% 0 2.8% 2 5.1% 5 3.6% 5 2.1% 1 1.1% 1 1.6% 3 5.8% 12 16.5% 17 24.8% 33 Streatham 2.3% 27 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.2% 17 0.0% 0 6.8% 9 Wandsworth 2.0% 24 1.6% 2 13.9% 10 6.1% 6 1.4% 2 2.1% 1 1.1% 1 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Wimbledon 1.8% 22 0.8% 1 2.8% 2 5.1% 5 6.5% 9 0.0% 0 0.0% 0 0.0% 0 1.4% 3 1.0% 1 0.8% 1 Colliers Wood 1.7% 20 0.0% 0 1.4% 1 2.0% 2 8.0% 11 2.1% 1 0.0% 0 0.5% 1 1.0% 2 0.0% 0 1.5% 2 Camberwell Green 1.6% 19 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 16 0.0% 0 1.0% 1 0.0% 0 Tooting 1.6% 19 0.0% 0 2.8% 2 1.0% 1 10.1% 14 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Balham 1.6% 19 3.1% 4 0.0% 0 7.1% 7 5.1% 7 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Walworth Road, Southwark 1.3% 16 0.0% 0 2.8% 2 0.0% 0 0.0% 0 2.1% 1 12.2% 11 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Clapham Junction 1.3% 16 2.3% 3 6.9% 5 3.1% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Clapham High Street 0.9% 11 3.9% 5 0.0% 0 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Old Kent Road, Southwark 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 3 4.4% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Kingston 0.6% 7 0.0% 0 0.0% 0 1.0% 1 1.4% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 Beckenham 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.5% 1 1.9% 2 1.5% 2 Peckham 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 0.5% 1 0.0% 0 1.9% 2 0.0% 0 Elephant & Castle 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 West Norwood (including 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 1.9% 2 0.8% 1 Tulse Hill) Norbury 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 3.0% 4 Chelsea 0.4% 5 0.8% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Crystal Palace 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.3% 3 Homebase, Woodgate Drive, 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.5% 2 Streatham Vale Mitcham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Lewisham 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Currys, New Cross Road, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.8% 1 London West End, London 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.9% 2 0.0% 0 Currys, Christchurch Road, 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Merton Putney 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Peter Jones, Sloane Square, 0.2% 2 0.0% 0 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Kennington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 East Dulwich 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Fulham 0.2% 2 0.0% 0 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Merton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sloane Square, Chelsea 0.2% 2 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Comet, Old Kent Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.8% 1 London

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 78 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Kings Road, Chelsea 0.2% 2 0.0% 0 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Battersea 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dulwich Village 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Crawley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Cumbria 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Asda, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Ossory Road, Walworth Bexleyheath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Purley Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Canary Wharf 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Ealing 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo (including The Cut 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Epsom 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Argos, The Mall, Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Comet, Purley Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon John Lewis, Milton Keynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 B&Q, Hesterman Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Valley Park, Croydon Herne Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Ladbroke Grove 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Bridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Brighton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 New Cross 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edinburgh 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Notting Hill 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockwell 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Kensington 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sydenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Redcar 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Richmond 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Robert Dyas, Western Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Morden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Denmark Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Southend-on-Sea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Thornton Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tottenham 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wales 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 79 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Wallington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wandsworth Bridge Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith and Fulham Warrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Watford 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Malden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wimbledon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 (Don't regularly buy these 17.3% 207 13.3% 17 16.7% 12 16.3% 16 25.4% 35 25.5% 12 22.2% 20 13.7% 25 13.9% 29 20.4% 21 15.0% 20 kind of goods) (Don't know / can't 4.8% 58 6.3% 8 4.2% 3 4.1% 4 7.2% 10 2.1% 1 7.8% 7 3.3% 6 5.8% 12 1.0% 1 4.5% 6 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 80 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q10 At which other locations do you visit when shopping for domestic electric appliances (e.g. fridges and kitchen items) ? Those who buy domestic electric appliances at Q09

Central London 7.9% 78 9.0% 10 10.0% 6 7.3% 6 5.8% 6 8.6% 3 7.1% 5 12.7% 20 5.0% 9 8.5% 7 5.3% 6 Croydon 5.7% 57 3.6% 4 3.3% 2 3.7% 3 5.8% 6 0.0% 0 0.0% 0 2.5% 4 9.5% 17 7.3% 6 13.3% 15 Internet / delivered 5.0% 50 4.5% 5 5.0% 3 11.0% 9 2.9% 3 5.7% 2 2.9% 2 5.1% 8 6.1% 11 2.4% 2 4.4% 5 Brixton 3.1% 31 5.4% 6 0.0% 0 1.2% 1 0.0% 0 2.9% 1 7.1% 5 5.7% 9 3.9% 7 1.2% 1 0.9% 1 Currys, Effra Road, Brixton 2.6% 26 8.1% 9 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 5.1% 8 2.2% 4 3.7% 3 0.0% 0 Wandsworth 1.2% 12 1.8% 2 6.7% 4 1.2% 1 3.9% 4 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Streatham 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 3.4% 6 2.4% 2 0.9% 1 Wimbledon 1.2% 12 0.0% 0 0.0% 0 4.9% 4 6.8% 7 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Balham 0.9% 9 0.9% 1 0.0% 0 3.7% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 3 0.0% 0 0.9% 1 Clapham Junction 0.8% 8 0.9% 1 1.7% 1 7.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham 0.8% 8 1.8% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 1 2.9% 2 1.9% 3 0.0% 0 0.0% 0 0.0% 0 Kingston 0.8% 8 0.0% 0 3.3% 2 0.0% 0 1.0% 1 0.0% 0 1.4% 1 0.0% 0 1.1% 2 1.2% 1 0.9% 1 Tooting 0.8% 8 0.0% 0 0.0% 0 2.4% 2 5.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lewisham 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 1.3% 2 0.6% 1 0.0% 0 0.0% 0 Old Kent Road, Southwark 0.4% 4 0.0% 0 0.0% 0 1.2% 1 0.0% 0 2.9% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tottenham 0.3% 3 0.9% 1 1.7% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colliers Wood 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fulham 0.3% 3 0.0% 0 1.7% 1 1.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberwell Green 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 3 0.0% 0 0.0% 0 0.0% 0 B&Q, Norwood Road, West 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.6% 1 0.0% 0 0.0% 0 Norwood Purley Way, Croydon 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 1.2% 1 0.0% 0 Currys, Purley Way, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 Croydon Homebase, Woodgate Drive, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.9% 1 Streatham Vale Mitcham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 West End, London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.6% 1 0.0% 0 0.0% 0 Elephant & Castle 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Walworth Road, Southwark 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Clapham High Street 0.2% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Comet, Cantium Retail Park, 0.2% 2 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Battersea 0.2% 2 0.9% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Merton 0.2% 2 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Dulwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Sydenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Chelsea 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barnsley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Basildon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Waterloo (including The Cut 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) West Norwood (including 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Tulse Hill)

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 81 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Ikea, Valley Park, Purley 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Croydon Kensington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Makro, Peterwood Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Croydon Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockwell 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Kent Penge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Catford 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southend-on-Sea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockton-on-Tees 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 High Street, Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Nowhere else) 57.1% 567 55.0% 61 58.3% 35 46.3% 38 56.3% 58 62.9% 22 64.3% 45 51.9% 82 55.9% 100 64.6% 53 64.6% 73 (Don't know / can't 6.0% 60 7.2% 8 5.0% 3 4.9% 4 4.9% 5 2.9% 1 7.1% 5 7.0% 11 8.4% 15 3.7% 3 4.4% 5 remember) Base: 993 111 60 82 103 35 70 158 179 82 113

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 82 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q11 At which location did your household last buy other kinds of electric goods such as TV / Hi-Fi and computers ?

Internet / delivered 16.8% 202 14.8% 19 16.7% 12 20.4% 20 19.6% 27 19.1% 9 13.3% 12 14.2% 26 19.7% 41 13.6% 14 16.5% 22 Central London 16.4% 197 19.5% 25 16.7% 12 15.3% 15 9.4% 13 27.7% 13 30.0% 27 22.4% 41 15.4% 32 9.7% 10 6.8% 9 Croydon 7.3% 88 2.3% 3 2.8% 2 1.0% 1 5.8% 8 2.1% 1 2.2% 2 0.5% 1 7.7% 16 13.6% 14 30.1% 40 Currys, Effra Road, Brixton 5.4% 65 7.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 12.6% 23 7.2% 15 12.6% 13 0.8% 1 Brixton 4.2% 50 10.2% 13 1.4% 1 1.0% 1 0.0% 0 0.0% 0 1.1% 1 10.9% 20 5.3% 11 2.9% 3 0.0% 0 Wandsworth 2.3% 28 4.7% 6 11.1% 8 6.1% 6 3.6% 5 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Colliers Wood 1.8% 22 0.0% 0 1.4% 1 2.0% 2 8.7% 12 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 3.8% 5 Streatham 1.7% 20 0.0% 0 1.4% 1 1.0% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 5.8% 12 2.9% 3 1.5% 2 Balham 1.4% 17 0.0% 0 0.0% 0 7.1% 7 5.8% 8 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Clapham Junction 1.1% 13 2.3% 3 2.8% 2 4.1% 4 2.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wimbledon 1.0% 12 0.0% 0 2.8% 2 4.1% 4 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Walworth Road, Southwark 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 6 2.2% 4 0.0% 0 0.0% 0 0.0% 0 Tooting 0.8% 9 0.0% 0 0.0% 0 1.0% 1 4.3% 6 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Peckham 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.2% 2 2.2% 4 0.5% 1 0.0% 0 0.0% 0 Abroad 0.5% 6 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 1.0% 1 0.0% 0 Camberwell Green 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0 0.8% 1 Old Kent Road, Southwark 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 2 1.1% 1 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Elephant & Castle 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.2% 2 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Kingston 0.4% 5 0.0% 0 0.0% 0 0.0% 0 2.2% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Fulham 0.4% 5 0.0% 0 2.8% 2 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Norwood (including 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.9% 2 0.8% 1 Tulse Hill) Tottenham 0.3% 4 0.0% 0 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Battersea 0.3% 4 0.8% 1 1.4% 1 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Humphreys Street, 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Southwark Bluewater Shopping Centre, 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.5% 2 Kent London Bridge 0.3% 3 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Purley 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Homebase, Woodgate Drive, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.5% 1 0.0% 0 0.0% 0 Streatham Vale Chelsea 0.3% 3 0.0% 0 4.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham High Street 0.2% 2 0.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Merton 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Comet, Cantium Retail Park, 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 London Lewisham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Catford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 West End, London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Lavender Hill 0.2% 2 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 Essex 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 83 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Kings Road, Chelsea 0.2% 2 0.0% 0 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beckenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Birstall Retail Park, Batley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo (including The Cut 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Dog Kennel Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Marlow Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wallington Edinburgh 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Victoria Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 London Crawley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Harlow 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harrow 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackheath 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stockwell 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ealing 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 New Cross 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Argos, Church Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Argos, Drury Crescent, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Waddon PC World, Hurlingham 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Fulham PC World, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Southwark PC World, Trojan Way, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Pontefract 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Docklands 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Purley Way, Croydon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Putney 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Richmond 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Malden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Shopping Centre, Morden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Sloane Square, Chelsea 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 St Mary Cray, Orpington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Strand, Westminster 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, The Oval 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Carmarthen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tottenham Court Road, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 84 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill London Vauxhall 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Merton High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Street, Colliers Wood (Don't regularly buy these 22.8% 274 25.0% 32 16.7% 12 16.3% 16 25.4% 35 29.8% 14 24.4% 22 21.9% 40 21.6% 45 25.2% 26 24.1% 32 kind of goods) (Don't know / can't 4.6% 55 3.9% 5 4.2% 3 5.1% 5 5.1% 7 2.1% 1 7.8% 7 2.2% 4 6.7% 14 2.9% 3 4.5% 6 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 85 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q12 At which other locations do you visit when buying other kinds of electric goods such as TV / Hi-Fi and computers ? Those who buy other kinds of electric goods such as TV / Hi-Fi and computers at Q11

Central London 6.9% 64 4.2% 4 6.7% 4 8.5% 7 10.7% 11 6.1% 2 7.4% 5 8.4% 12 6.7% 11 6.5% 5 3.0% 3 Internet / delivered 5.8% 54 7.3% 7 5.0% 3 4.9% 4 6.8% 7 9.1% 3 4.4% 3 7.0% 10 2.5% 4 7.8% 6 6.9% 7 Croydon 3.8% 35 2.1% 2 3.3% 2 3.7% 3 2.9% 3 0.0% 0 0.0% 0 3.5% 5 5.5% 9 7.8% 6 5.0% 5 Brixton 1.9% 18 5.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 2.1% 3 3.7% 6 3.9% 3 0.0% 0 Wandsworth 1.5% 14 2.1% 2 6.7% 4 0.0% 0 2.9% 3 0.0% 0 0.0% 0 2.1% 3 0.6% 1 0.0% 0 1.0% 1 Currys, Effra Road, Brixton 1.4% 13 2.1% 2 1.7% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 3 1.8% 3 3.9% 3 0.0% 0 Streatham 1.0% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.7% 1 2.5% 4 1.3% 1 2.0% 2 Balham 1.0% 9 1.0% 1 0.0% 0 4.9% 4 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Wimbledon 0.9% 8 0.0% 0 0.0% 0 3.7% 3 3.9% 4 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Clapham Junction 0.9% 8 2.1% 2 3.3% 2 1.2% 1 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Peckham 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 2.8% 4 0.0% 0 2.6% 2 0.0% 0 Colliers Wood 0.8% 7 0.0% 0 0.0% 0 1.2% 1 3.9% 4 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 Tooting 0.5% 5 1.0% 1 0.0% 0 0.0% 0 3.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingston 0.5% 5 0.0% 0 1.7% 1 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 Old Kent Road, Southwark 0.3% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fulham 0.3% 3 0.0% 0 1.7% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Clapham High Street 0.2% 2 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Beckenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Sydenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.0% 1 Bromley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 1.0% 1 Lewisham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 Elephant & Castle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Mitcham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Catford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Chelsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Walworth Road, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Priory Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Merton Battersea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Norwood (including 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Tulse Hill) Greenwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington 0.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kings Road, Chelsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dog Kennel Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Luton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Park Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberwell Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 PC World, Tottenham Court 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Road, Bloomsbury

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 86 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Purley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Stratford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tottenham Court Road, 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London West End, London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 (Nowhere else) 64.8% 600 68.8% 66 65.0% 39 67.1% 55 53.4% 55 75.8% 25 69.1% 47 63.6% 91 65.0% 106 58.4% 45 70.3% 71 (Don't know / can't 5.8% 54 5.2% 5 5.0% 3 3.7% 3 7.8% 8 3.0% 1 10.3% 7 4.2% 6 6.1% 10 6.5% 5 5.9% 6 remember) Base: 926 96 60 82 103 33 68 143 163 77 101

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 87 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q13 At which location did your household last buy furniture, soft furnishings and floor-coverings ?

Croydon 16.8% 201 17.2% 22 8.3% 6 8.2% 8 17.4% 24 4.3% 2 4.4% 4 13.7% 25 15.9% 33 35.0% 36 30.8% 41 Central London 13.1% 157 18.0% 23 11.1% 8 13.3% 13 10.1% 14 25.5% 12 23.3% 21 14.8% 27 11.5% 24 6.8% 7 6.0% 8 Internet / delivered 4.6% 55 2.3% 3 6.9% 5 7.1% 7 2.9% 4 2.1% 1 3.3% 3 7.1% 13 4.8% 10 3.9% 4 3.8% 5 Brixton 4.6% 55 7.0% 9 0.0% 0 1.0% 1 0.0% 0 0.0% 0 4.4% 4 10.4% 19 8.2% 17 2.9% 3 1.5% 2 Streatham 2.4% 29 0.8% 1 0.0% 0 2.0% 2 0.7% 1 0.0% 0 0.0% 0 2.2% 4 8.2% 17 1.9% 2 1.5% 2 Wandsworth 1.6% 19 2.3% 3 9.7% 7 6.1% 6 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Clapham Junction 1.5% 18 2.3% 3 2.8% 2 7.1% 7 1.4% 2 0.0% 0 2.2% 2 0.5% 1 0.5% 1 0.0% 0 0.0% 0 Tooting 1.3% 16 0.8% 1 1.4% 1 1.0% 1 7.2% 10 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Walworth Road, Southwark 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 7.8% 7 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.9% 11 0.0% 0 1.4% 1 1.0% 1 4.3% 6 0.0% 0 0.0% 0 0.5% 1 1.0% 2 0.0% 0 0.0% 0 Balham 0.8% 9 0.8% 1 1.4% 1 1.0% 1 2.9% 4 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Peckham 0.8% 9 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.5% 1 1.0% 1 0.0% 0 Allied Carpets, Brixton Hill, 0.7% 8 0.8% 1 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.0% 2 0.0% 0 0.0% 0 Lambeth Kingston 0.7% 8 0.0% 0 0.0% 0 2.0% 2 1.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.8% 1 Homebase, Woodgate Drive, 0.6% 7 0.0% 0 0.0% 0 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 1.5% 2 Streatham Vale Ikea, Valley Park, Purley 0.6% 7 0.8% 1 1.4% 1 2.0% 2 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Way, Croydon Chelsea 0.5% 6 0.8% 1 5.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Elephant & Castle 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 2 2.2% 2 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Battersea 0.4% 5 0.8% 1 4.2% 3 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Purley Way, Croydon 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 1.5% 2 Bromley 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 1.5% 2 Colliers Wood 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 3 Lakeside Shopping Centre, 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 West Thurrock Mitcham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 B&Q, Norwood Road, West 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 1.0% 1 0.0% 0 Norwood West Norwood (including 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.9% 2 0.0% 0 Tulse Hill) Sutton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Penge 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 1.5% 2 Old Kent Road, Southwark 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Lewisham 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sydenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Fulham 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham High Street 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dulwich Village 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Wembley 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberwell Green 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Purley 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Homebase, Oakfield Road, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 88 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Penge Kings Road, Chelsea 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Carmarthen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Surrey Quays 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Dulwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Norbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Guildford 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Kent Harlow 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crawley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Carpet Right, Tulse Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Canterbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Drury Way, London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Glover Drive, 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Edmonton Crystal Palace 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Aldgate 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 John Lewis, Milton Keynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Beckton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Bridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Land of Leather, Priory 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Retail Park, Colliers Wood Leeds 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Local market, East Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Southwark New Malden 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Old Street, Shoreditch 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Land of Leather, Bugsby's 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, London Homebase, Roaring Meg 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Retail Park, Stevenage Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South West London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Islington 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thanet 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Thornton Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Twickenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 89 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Brent Cross Retail Park, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 North London West End, London 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Willesden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 York City Centre 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't regularly buy these 31.3% 375 32.0% 41 33.3% 24 28.6% 28 44.2% 61 36.2% 17 24.4% 22 30.1% 55 27.9% 58 24.3% 25 33.1% 44 kind of goods) (Don't know / can't 7.1% 85 4.7% 6 4.2% 3 8.2% 8 2.2% 3 6.4% 3 10.0% 9 10.4% 19 8.2% 17 4.9% 5 9.0% 12 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 90 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q14 Which other locations do you visit to buy furniture, soft furnishings and floor-coverings ? Those who buy furrniture, soft furnishings and floor-coverings at Q13

Central London 7.5% 62 11.5% 10 12.5% 6 11.4% 8 3.9% 3 16.7% 5 8.8% 6 6.3% 8 4.7% 7 7.7% 6 3.4% 3 Croydon 6.5% 54 8.0% 7 6.3% 3 2.9% 2 2.6% 2 0.0% 0 8.8% 6 7.0% 9 10.7% 16 6.4% 5 4.5% 4 Internet / delivered 4.2% 35 3.4% 3 4.2% 2 2.9% 2 5.2% 4 10.0% 3 1.5% 1 4.7% 6 3.3% 5 2.6% 2 7.9% 7 Clapham Junction 1.2% 10 0.0% 0 6.3% 3 4.3% 3 1.3% 1 0.0% 0 0.0% 0 0.8% 1 1.3% 2 0.0% 0 0.0% 0 Brixton 1.2% 10 3.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 1.6% 2 1.3% 2 1.3% 1 0.0% 0 Tooting 1.1% 9 0.0% 0 2.1% 1 1.4% 1 5.2% 4 0.0% 0 0.0% 0 0.8% 1 1.3% 2 0.0% 0 0.0% 0 Wandsworth 1.1% 9 0.0% 0 8.3% 4 1.4% 1 1.3% 1 0.0% 0 0.0% 0 0.8% 1 1.3% 2 0.0% 0 0.0% 0 Kingston 1.1% 9 0.0% 0 0.0% 0 0.0% 0 3.9% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 4 1.3% 1 1.1% 1 Wimbledon 0.8% 7 0.0% 0 0.0% 0 2.9% 2 5.2% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Colliers Wood 0.8% 7 0.0% 0 0.0% 0 0.0% 0 6.5% 5 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.1% 1 Streatham 0.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.8% 1 2.7% 4 0.0% 0 0.0% 0 Battersea 0.5% 4 1.1% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 B&Q, Norwood Road, West 0.5% 4 1.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.1% 1 Norwood Walworth Road, Southwark 0.5% 4 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Mitcham 0.4% 3 0.0% 0 0.0% 0 1.4% 1 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre, 0.4% 3 1.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kent Balham 0.4% 3 0.0% 0 0.0% 0 1.4% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Thurrock 0.2% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Woodgate Drive, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.7% 1 0.0% 0 0.0% 0 Streatham Vale Elephant & Castle 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Manchester 0.2% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea 0.2% 2 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Camberwell Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Herne Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Clapham High Street 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Dunelm Mill, Eastern 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avenue West, Romford East Sheen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Elmers End 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 West Norwood (including 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Tulse Hill) Guildford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Valley Park, Purley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Way, Croydon Kings Road, Chelsea 0.1% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lewisham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Malden 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Purley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 91 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Purley Way, Croydon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Putney 0.1% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Reading 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Fulham 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walthamstow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West End, London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 (Nowhere else) 58.8% 485 63.2% 55 47.9% 23 58.6% 41 54.5% 42 43.3% 13 61.8% 42 62.5% 80 59.3% 89 64.1% 50 56.2% 50 (Don't know / can't 11.8% 97 5.7% 5 12.5% 6 7.1% 5 11.7% 9 23.3% 7 8.8% 6 11.7% 15 10.0% 15 10.3% 8 23.6% 21 remember) Base: 825 87 48 70 77 30 68 128 150 78 89

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 92 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q15 At which location did your household last buy DIY / hardware and garden items ?

Wandsworth 10.6% 127 18.8% 24 27.8% 20 29.6% 29 18.8% 26 4.3% 2 3.3% 3 3.3% 6 7.2% 15 0.0% 0 1.5% 2 B&Q, Norwood Road, West 8.0% 96 3.9% 5 0.0% 0 2.0% 2 0.7% 1 0.0% 0 2.2% 2 8.2% 15 11.1% 23 36.9% 38 7.5% 10 Norwood Homebase, Woodgate Drive, 6.5% 78 1.6% 2 5.6% 4 5.1% 5 5.1% 7 0.0% 0 1.1% 1 1.6% 3 14.4% 30 2.9% 3 17.3% 23 Streatham Vale Central London 4.4% 53 5.5% 7 6.9% 5 3.1% 3 0.0% 0 8.5% 4 15.6% 14 8.7% 16 1.9% 4 0.0% 0 0.0% 0 Croydon 4.1% 49 3.9% 5 2.8% 2 0.0% 0 1.4% 2 2.1% 1 2.2% 2 3.8% 7 4.3% 9 5.8% 6 11.3% 15 Brixton 3.7% 44 7.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 10.9% 20 3.8% 8 1.9% 2 0.0% 0 Streatham 3.2% 38 1.6% 2 0.0% 0 1.0% 1 0.7% 1 2.1% 1 0.0% 0 2.2% 4 9.6% 20 0.0% 0 6.8% 9 Wimbledon 2.8% 33 1.6% 2 0.0% 0 6.1% 6 14.5% 20 2.1% 1 0.0% 0 0.0% 0 1.9% 4 0.0% 0 0.0% 0 West Norwood (including 1.8% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 2.9% 6 7.8% 8 3.0% 4 Tulse Hill) Battersea 1.3% 16 1.6% 2 9.7% 7 3.1% 3 1.4% 2 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Tooting 1.3% 15 0.0% 0 0.0% 0 1.0% 1 10.1% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Penge 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 1.0% 1 9.0% 12 Old Kent Road, Southwark 1.3% 15 0.8% 1 0.0% 0 0.0% 0 0.0% 0 8.5% 4 8.9% 8 1.1% 2 0.0% 0 0.0% 0 0.0% 0 B&Q, Old Kent Road, 1.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 4 4.4% 4 2.2% 4 0.5% 1 0.0% 0 0.0% 0 Southwark Clapham High Street 1.0% 12 6.3% 8 0.0% 0 3.1% 3 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Balham 0.8% 10 0.0% 0 0.0% 0 6.1% 6 1.4% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Camberwell Green 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 9 0.0% 0 0.0% 0 0.0% 0 Homebase, Oakfield Road, 0.8% 9 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 3.9% 4 1.5% 2 Penge Homebase, York Road, 0.7% 8 0.8% 1 5.6% 4 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Battersea Clapham Junction 0.7% 8 2.3% 3 2.8% 2 1.0% 1 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Internet / delivered 0.7% 8 0.8% 1 2.8% 2 1.0% 1 0.7% 1 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Elephant & Castle 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 6 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walworth Road, Southwark 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 3 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 1 B&Q, Hesterman Way, 0.5% 6 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 5 Valley Park, Croydon Crystal Palace 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.5% 1 0.0% 0 1.5% 2 Morden 0.3% 4 0.0% 0 1.4% 1 1.0% 1 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Norwood 0.3% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.8% 1 Purley Way, Croydon 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 3 Waterloo (including The Cut 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 3 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Norbury 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 4 Peckham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.5% 1 0.0% 0 1.0% 1 0.0% 0 East Dulwich 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 1.0% 1 0.0% 0 Sydenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Colliers Wood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 B&Q, Smugglers Way, 0.2% 2 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Purley 0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 93 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Sutton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Herne Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Mitcham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brixton Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 B&Q, Kingston Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Leatherhead Lavender Hill 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Currys, Effra Road, Brixton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Durham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hampshire 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Homebase, Beckenham Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Crystal Palace 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Abingdon 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Valley Park, Purley 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Way, Croydon Kennington 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kings Road, Chelsea 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lakeside Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Thurrock Lambeth 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bellingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 New Park Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Carmarthen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Chelsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chessington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Epsom 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tottenham Court Road, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Vauxhall 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wallington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 West Horsley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Wickes, Beddington Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Croydon Wickes, Catford Hill, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Catford Wickes, Moor Street, 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sheffield (Don't regularly buy these 32.1% 385 36.7% 47 25.0% 18 21.4% 21 37.7% 52 27.7% 13 38.9% 35 36.6% 67 34.1% 71 26.2% 27 25.6% 34 kind of goods) (Don't know / can't 3.5% 42 3.1% 4 6.9% 5 4.1% 4 2.2% 3 6.4% 3 3.3% 3 3.8% 7 2.4% 5 4.9% 5 2.3% 3 remember)

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 94 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill

Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 95 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q16 Which other locations do you visit to buy DIY / hardware and garden items ? Those who buy DIY / hardware and garden items at Q15

Croydon 4.8% 39 2.5% 2 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 6.0% 7 8.0% 11 6.6% 5 11.1% 11 Wandsworth 3.8% 31 4.9% 4 7.4% 4 9.1% 7 8.1% 7 0.0% 0 1.8% 1 3.4% 4 2.2% 3 1.3% 1 0.0% 0 B&Q, Norwood Road, West 2.9% 24 1.2% 1 1.9% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 4 3.7% 5 10.5% 8 4.0% 4 Norwood Homebase, Woodgate Drive, 2.7% 22 1.2% 1 1.9% 1 0.0% 0 2.3% 2 0.0% 0 3.6% 2 2.6% 3 7.3% 10 1.3% 1 2.0% 2 Streatham Vale Central London 2.2% 18 4.9% 4 1.9% 1 1.3% 1 0.0% 0 5.9% 2 3.6% 2 2.6% 3 1.5% 2 2.6% 2 1.0% 1 Brixton 1.6% 13 3.7% 3 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 5 0.7% 1 3.9% 3 0.0% 0 Wimbledon 1.4% 11 2.5% 2 0.0% 0 3.9% 3 3.5% 3 0.0% 0 0.0% 0 0.9% 1 1.5% 2 0.0% 0 0.0% 0 West Norwood (including 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.7% 1 6.6% 5 1.0% 1 Tulse Hill) Balham 1.1% 9 2.5% 2 0.0% 0 6.5% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.7% 1 0.0% 0 0.0% 0 Penge 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.7% 1 1.3% 1 4.0% 4 Internet / delivered 0.7% 6 1.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 3.6% 2 0.9% 1 0.0% 0 0.0% 0 1.0% 1 Clapham Junction 0.6% 5 1.2% 1 1.9% 1 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Streatham 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 1.7% 2 0.7% 1 0.0% 0 1.0% 1 Tooting 0.5% 4 1.2% 1 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Homebase, Oakfield Road, 0.4% 3 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.0% 1 Penge Battersea 0.4% 3 1.2% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Greenwich 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 1.0% 1 Waterloo (including The Cut 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Sutton 0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Elephant & Castle 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Norbury 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 B&Q, Hesterman Way, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.0% 1 Valley Park, Croydon Old Kent Road, Southwark 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.7% 1 0.0% 0 0.0% 0 Mitcham 0.2% 2 1.2% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.0% 1 Fulham 0.2% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Herne Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 0.0% 0 Kingston 0.2% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Royal Tunbridge Wells 0.2% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Dulwich Village 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.0% 1 B&Q, Smugglers Way, 0.2% 2 1.2% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Peckham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camberwell Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 East Dulwich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 96 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Colliers Wood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cornwall 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Clapham High Street 0.1% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 B&Q, Station Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvedere Basildon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Homebase, Milton Keynes 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Bluewater Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Kent Homebase, Warwick Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Homebase, York Road, 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Battersea Ikea, Valley Park, Purley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Way, Croydon B&Q, Old Kent Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark Kent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local DIY shop, Abbeville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Road, Lambeth Lordship Lane, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Makro, Atlas Road, North 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Acton Morden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Deptford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Purley Way, Croydon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Harrogate 0.1% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping Centre, Morden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Wanless Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 Westminster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Nowhere else) 62.2% 507 60.5% 49 70.4% 38 68.8% 53 72.1% 62 67.6% 23 61.8% 34 56.0% 65 65.7% 90 52.6% 40 53.5% 53 (Don't know / can't 5.4% 44 7.4% 6 7.4% 4 1.3% 1 3.5% 3 8.8% 3 7.3% 4 4.3% 5 5.1% 7 3.9% 3 8.1% 8 remember) Base: 815 81 54 77 86 34 55 116 137 76 99

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 97 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q17 Which location did your household last buy chemist, health and beauty items ?

Brixton 10.7% 128 12.5% 16 0.0% 0 0.0% 0 0.7% 1 0.0% 0 6.7% 6 41.0% 75 12.5% 26 3.9% 4 0.0% 0 Central London 9.7% 116 18.0% 23 12.5% 9 11.2% 11 5.1% 7 14.9% 7 18.9% 17 7.1% 13 5.3% 11 7.8% 8 7.5% 10 Streatham 9.0% 108 0.0% 0 1.4% 1 0.0% 0 1.4% 2 2.1% 1 0.0% 0 1.6% 3 36.5% 76 3.9% 4 15.8% 21 Balham 7.7% 92 0.0% 0 0.0% 0 48.0% 47 19.6% 27 0.0% 0 0.0% 0 1.1% 2 6.7% 14 0.0% 0 1.5% 2 Tooting 6.3% 75 0.0% 0 0.0% 0 1.0% 1 45.7% 63 0.0% 0 1.1% 1 0.0% 0 3.8% 8 0.0% 0 1.5% 2 Clapham High Street 6.2% 74 27.3% 35 2.8% 2 15.3% 15 0.7% 1 0.0% 0 2.2% 2 3.8% 7 5.8% 12 0.0% 0 0.0% 0 West Norwood (including 3.9% 47 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 5.3% 11 28.2% 29 3.8% 5 Tulse Hill) Clapham Junction 3.8% 46 3.9% 5 30.6% 22 10.2% 10 2.2% 3 0.0% 0 0.0% 0 0.0% 0 2.9% 6 0.0% 0 0.0% 0 Croydon 3.1% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 3.8% 8 4.9% 5 17.3% 23 Camberwell Green 2.5% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 14.8% 27 0.5% 1 0.0% 0 0.0% 0 Walworth Road, Southwark 1.8% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.6% 5 15.6% 14 0.5% 1 0.0% 0 1.0% 1 0.8% 1 Elephant & Castle 1.8% 22 0.8% 1 1.4% 1 0.0% 0 0.0% 0 17.0% 8 8.9% 8 2.2% 4 0.0% 0 0.0% 0 0.0% 0 Wandsworth 1.8% 22 3.9% 5 8.3% 6 3.1% 3 3.6% 5 0.0% 0 0.0% 0 0.5% 1 1.0% 2 0.0% 0 0.0% 0 Internet / delivered 1.6% 19 1.6% 2 1.4% 1 1.0% 1 1.4% 2 2.1% 1 0.0% 0 2.2% 4 1.4% 3 2.9% 3 1.5% 2 Waterloo (including The Cut 1.4% 17 0.8% 1 1.4% 1 1.0% 1 0.0% 0 27.7% 13 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Norbury 1.3% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 11.3% 15 Crystal Palace 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 8.3% 11 Battersea 1.3% 15 0.0% 0 16.7% 12 2.0% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Herne Hill 1.3% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 7 1.0% 2 5.8% 6 0.0% 0 Stockwell 1.2% 14 7.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 1.6% 3 0.0% 0 0.0% 0 0.0% 0 East Dulwich 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 6 0.0% 0 5.8% 6 0.0% 0 Dulwich Village 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 5.8% 6 0.0% 0 Kingston 0.6% 7 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.1% 1 0.0% 0 1.0% 2 1.0% 1 0.8% 1 Lambeth 0.6% 7 2.3% 3 0.0% 0 0.0% 0 0.0% 0 2.1% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Colliers Wood 0.5% 6 0.0% 0 0.0% 0 0.0% 0 2.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 Kennington 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.5% 6 0.0% 0 0.0% 0 0.0% 0 3.6% 5 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham 0.5% 6 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 1.6% 3 0.0% 0 0.0% 0 0.0% 0 Bromley 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 2 1.5% 2 Lavender Hill 0.4% 5 0.0% 0 5.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gipsy Hill 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 0.8% 1 Upper Norwood 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 4 Surrey Quays 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Vauxhall 0.3% 3 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West End, London 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Mitcham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Staunton Heath 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 3 Westow Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Heathrow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 South Norwood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Southwark 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Denmark Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Asda, Marlow Way, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 98 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Wallington Putney 0.2% 2 0.0% 0 1.4% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Westow Street, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 Upper Norwood Crystal Palace 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 High Street, Kensington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Tesco, Kennington Lane, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lambeth Merton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham South 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Epsom 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Earlsfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boots, Victoria Station, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 London Boots, High Street, Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Abroad 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Bridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harlow 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Gillingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Kings Road, Chelsea 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lewisham 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local chemist, Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Kennington Local chemist, Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Hendon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Isle of Wight 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 New Park Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Nine Elms 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Northcote Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Old Kent Road, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hammersmith 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Reading 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Merton High 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Colliers Wood Sainsbury's, Wandsworth 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Vauxhall Coulsdon 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bedford Hill 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boots, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Beckenham Streatham Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lamport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 99 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Chelsea 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Watford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local pharmacy, Gipsy Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 (Don't regularly buy these 7.0% 84 7.8% 10 8.3% 6 2.0% 2 4.3% 6 2.1% 1 13.3% 12 6.6% 12 6.7% 14 7.8% 8 9.8% 13 kind of goods) (Don't know / can't 2.8% 34 3.9% 5 4.2% 3 0.0% 0 0.7% 1 6.4% 3 7.8% 7 2.7% 5 2.4% 5 1.9% 2 2.3% 3 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 100 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q18 Which other locations do you visit to buy health, beauty and chemist items ? Those who buy health, beauty and chemist items at Q15

Central London 8.2% 91 10.2% 12 9.1% 6 9.4% 9 6.8% 9 13.0% 6 11.5% 9 8.8% 15 6.7% 13 7.4% 7 4.2% 5 Croydon 4.4% 49 0.8% 1 1.5% 1 1.0% 1 0.8% 1 0.0% 0 0.0% 0 1.8% 3 6.7% 13 8.4% 8 17.5% 21 Brixton 3.1% 35 4.2% 5 1.5% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 6.4% 11 5.2% 10 6.3% 6 0.8% 1 Streatham 2.3% 26 0.0% 0 0.0% 0 1.0% 1 2.3% 3 0.0% 0 0.0% 0 1.8% 3 6.7% 13 2.1% 2 3.3% 4 Clapham High Street 2.2% 25 8.5% 10 1.5% 1 2.1% 2 0.8% 1 0.0% 0 1.3% 1 2.9% 5 2.1% 4 1.1% 1 0.0% 0 Clapham Junction 2.2% 24 5.1% 6 6.1% 4 7.3% 7 0.8% 1 0.0% 0 0.0% 0 1.2% 2 2.1% 4 0.0% 0 0.0% 0 Balham 2.0% 22 3.4% 4 1.5% 1 7.3% 7 2.3% 3 0.0% 0 0.0% 0 0.6% 1 3.1% 6 0.0% 0 0.0% 0 Internet / delivered 1.5% 17 3.4% 4 1.5% 1 0.0% 0 1.5% 2 0.0% 0 2.6% 2 1.2% 2 0.5% 1 1.1% 1 3.3% 4 Tooting 1.3% 14 0.0% 0 0.0% 0 6.3% 6 3.0% 4 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.8% 1 Peckham 1.2% 13 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 5.1% 4 2.9% 5 1.0% 2 1.1% 1 0.0% 0 Wandsworth 1.0% 11 0.0% 0 4.5% 3 3.1% 3 1.5% 2 2.2% 1 0.0% 0 0.6% 1 0.5% 1 0.0% 0 0.0% 0 West Norwood (including 0.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 2.6% 5 3.2% 3 0.8% 1 Tulse Hill) Camberwell Green 0.6% 7 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 1.3% 1 2.3% 4 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.5% 6 0.0% 0 0.0% 0 0.0% 0 3.0% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Stockwell 0.5% 6 2.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.5% 1 0.0% 0 0.0% 0 Elephant & Castle 0.5% 6 0.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 5.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo (including The Cut 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 4 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 and Lower Marsh) Walworth Road, Southwark 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 3 1.2% 2 0.0% 0 0.0% 0 0.0% 0 East Dulwich 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 3.2% 3 0.0% 0 Norbury 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 4 Kingston 0.4% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0 Sydenham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.8% 1 Kennington 0.3% 3 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney 0.3% 3 0.0% 0 1.5% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Clapham South 0.3% 3 0.0% 0 1.5% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Lambeth 0.3% 3 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Sutton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 1 2.2% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Herne Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.1% 1 0.0% 0 Crystal Palace 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 Battersea 0.2% 2 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 Lewisham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Roehampton Vale, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 London Dulwich Village 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.1% 1 0.0% 0 Heathrow 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Penge 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 Mitcham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.8% 1 Colliers Wood 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea 0.2% 2 0.0% 0 1.5% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kings Road, Chelsea 0.2% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boots, King's Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 101 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Hammersmith Gloucester Road, New 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malden Surrey Quays 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Canary Wharf 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gipsy Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Kent 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Guildford 0.1% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beckton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Boots, Holborn, Kingsway, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Liverpool City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Merton Industrial Park, Lee 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Road, Merton Paxton Green 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Carmarthen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Aldershot 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Wandsworth 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Vauxhall Shopping Centre, Putney 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sloane Square, Chelsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Streatham High Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 London Surbiton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Hammersmith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Thornton Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 Thurrock 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Wallingford 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Nowhere else) 60.0% 670 58.5% 69 54.5% 36 54.2% 52 72.0% 95 60.9% 28 65.4% 51 60.2% 103 57.2% 111 56.8% 54 59.2% 71 (Don't know / can't 2.8% 31 0.0% 0 7.6% 5 1.0% 1 2.3% 3 4.3% 2 3.8% 3 1.8% 3 4.1% 8 3.2% 3 2.5% 3 remember) Base: 1116 118 66 96 132 46 78 171 194 95 120

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 102 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q19 Which location did your household last buy other non-food items such as books, CD’s, toys and gifts ?

Internet / delivered 21.9% 263 21.1% 27 16.7% 12 30.6% 30 26.1% 36 19.1% 9 21.1% 19 21.9% 40 26.4% 55 13.6% 14 15.8% 21 Central London 17.2% 206 25.0% 32 16.7% 12 16.3% 16 16.7% 23 27.7% 13 26.7% 24 17.5% 32 13.9% 29 12.6% 13 9.0% 12 Croydon 7.2% 86 1.6% 2 1.4% 1 1.0% 1 1.4% 2 0.0% 0 2.2% 2 2.7% 5 7.2% 15 14.6% 15 32.3% 43 Brixton 5.3% 63 5.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 16.4% 30 7.2% 15 5.8% 6 0.0% 0 Streatham 4.0% 48 0.0% 0 1.4% 1 0.0% 0 2.2% 3 2.1% 1 0.0% 0 0.0% 0 15.4% 32 1.9% 2 6.8% 9 Balham 3.4% 41 1.6% 2 1.4% 1 19.4% 19 8.0% 11 0.0% 0 0.0% 0 0.0% 0 3.4% 7 0.0% 0 0.8% 1 Clapham Junction 2.6% 31 3.1% 4 18.1% 13 8.2% 8 2.2% 3 0.0% 0 0.0% 0 1.1% 2 0.5% 1 0.0% 0 0.0% 0 Clapham High Street 1.7% 20 7.8% 10 2.8% 2 3.1% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 1.0% 2 0.0% 0 0.0% 0 Tooting 1.5% 18 0.0% 0 0.0% 0 0.0% 0 10.9% 15 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Wandsworth 1.5% 18 0.0% 0 5.6% 4 1.0% 1 2.2% 3 0.0% 0 1.1% 1 0.5% 1 3.8% 8 0.0% 0 0.0% 0 Elephant & Castle 1.3% 16 3.1% 4 0.0% 0 0.0% 0 0.0% 0 12.8% 6 4.4% 4 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Camberwell Green 1.0% 12 0.0% 0 1.4% 1 0.0% 0 0.7% 1 0.0% 0 1.1% 1 3.8% 7 0.0% 0 1.0% 1 0.8% 1 Dulwich Village 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 6.8% 7 1.5% 2 West Norwood (including 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 7.8% 8 1.5% 2 Tulse Hill) Peckham 0.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 3.3% 3 2.7% 5 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.8% 9 0.0% 0 0.0% 0 1.0% 1 5.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walworth Road, Southwark 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 5.6% 5 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Battersea 0.6% 7 0.8% 1 4.2% 3 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Dulwich 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 0.0% 0 2.9% 3 0.0% 0 Waterloo (including The Cut 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 6 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Crystal Palace 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 2.3% 3 Bromley 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 2.9% 3 1.5% 2 Vauxhall 0.3% 4 1.6% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Colliers Wood 0.3% 4 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.5% 1 0.5% 1 0.0% 0 0.0% 0 West End, London 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Chelsea 0.3% 3 0.0% 0 2.8% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kings Road, Chelsea 0.3% 3 0.0% 0 0.0% 0 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Westow Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 Abroad 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greenwich 0.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lambeth 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Mitcham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Gatwick Airport 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Sydenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 1.0% 1 0.0% 0 Herne Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Lewisham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.8% 1 Kingston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Carmarthen 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Crouch End 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hastings 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Heathrow 0.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 103 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Kennington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Kennington Lane, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Kennington London Bridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Dog Kennel Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 South Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Beckton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lincoln 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maidstone, Kent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 Margate Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Kent Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Old Kent Road, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Romford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 South Bank, Southwark 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tenterden, Kent 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, London Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Thornton Heath Thornton Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Upper Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Kensington 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wallington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Bluewater Shopping Centre, 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kent (Don't regularly buy these 16.4% 197 18.8% 24 18.1% 13 8.2% 8 18.8% 26 14.9% 7 17.8% 16 17.5% 32 13.5% 28 16.5% 17 19.5% 26 kind of goods) (Don't know / can't 2.9% 35 7.8% 10 2.8% 2 2.0% 2 1.4% 2 0.0% 0 3.3% 3 3.3% 6 2.4% 5 1.9% 2 2.3% 3 remember) Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 104 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q20 Which other locations do you visit to buy other non-food items such as books, CD’s, toys and gifts ? Those who buy other non-food items such as books, CD’s, toys and gifts at Q15

Central London 11.5% 115 9.6% 10 11.9% 7 18.9% 17 13.4% 15 17.5% 7 9.5% 7 11.9% 18 11.7% 21 3.5% 3 9.3% 10 Internet / delivered 6.1% 61 7.7% 8 6.8% 4 10.0% 9 4.5% 5 5.0% 2 5.4% 4 5.3% 8 3.9% 7 7.0% 6 7.5% 8 Croydon 5.1% 51 1.9% 2 1.7% 1 2.2% 2 0.9% 1 0.0% 0 2.7% 2 2.0% 3 7.2% 13 10.5% 9 16.8% 18 Clapham Junction 3.1% 31 2.9% 3 10.2% 6 7.8% 7 7.1% 8 0.0% 0 0.0% 0 0.7% 1 2.8% 5 0.0% 0 0.9% 1 Wandsworth 2.3% 23 1.0% 1 11.9% 7 1.1% 1 10.7% 12 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 Streatham 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 3 7.8% 14 0.0% 0 2.8% 3 Brixton 1.9% 19 4.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 4.0% 6 2.2% 4 2.3% 2 0.0% 0 Wimbledon 1.5% 15 0.0% 0 0.0% 0 0.0% 0 8.9% 10 2.5% 1 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 Tooting 1.5% 15 1.0% 1 0.0% 0 3.3% 3 7.1% 8 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.9% 1 Balham 1.5% 15 1.0% 1 1.7% 1 5.6% 5 4.5% 5 0.0% 0 0.0% 0 0.0% 0 1.7% 3 0.0% 0 0.0% 0 Clapham High Street 1.1% 11 6.7% 7 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 1.2% 1 0.0% 0 Dulwich Village 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 5 0.0% 0 4.7% 4 0.9% 1 Peckham 0.9% 9 1.0% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.7% 2 1.3% 2 0.6% 1 2.3% 2 0.0% 0 Bromley 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.7% 1 0.0% 0 2.3% 2 1.9% 2 Kingston 0.6% 6 0.0% 0 0.0% 0 1.1% 1 3.6% 4 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Elephant & Castle 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 2 4.1% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Lewisham 0.6% 6 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.3% 2 0.6% 1 1.2% 1 0.0% 0 West Norwood (including 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 3.5% 3 0.9% 1 Tulse Hill) Crystal Palace 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 2.8% 3 Camberwell Green 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 5 0.0% 0 0.0% 0 0.0% 0 West End, London 0.5% 5 1.9% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.4% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 London Bridge 0.5% 5 0.0% 0 0.0% 0 1.1% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.6% 1 1.2% 1 0.9% 1 Putney 0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Waterloo (including The Cut 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 and Lower Marsh) East Dulwich 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.6% 1 1.2% 1 0.0% 0 Herne Hill 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 1.2% 1 0.0% 0 Mitcham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Sutton 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Kings Road, Chelsea 0.2% 2 0.0% 0 1.7% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Kensington 0.2% 2 1.0% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Surrey Quays 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eastbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Gatwick Airport 0.1% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Heathrow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Colliers Wood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Street Market, London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Bluewater Shopping Centre, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kent Norbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 105 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nottingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 Devon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 Reading 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Richmond 0.1% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stratford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Hammersmith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Waterstones, Kensington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, London Waterstones, Notting Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 Gate, London Kentish Town 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 WH Smith, High Street, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 Beckenham (Nowhere else) 54.6% 548 57.7% 60 52.5% 31 51.1% 46 47.3% 53 55.0% 22 66.2% 49 60.9% 92 57.8% 104 48.8% 42 45.8% 49 (Don't know / can't 3.9% 39 3.8% 4 8.5% 5 1.1% 1 0.0% 0 2.5% 1 5.4% 4 4.0% 6 2.2% 4 7.0% 6 7.5% 8 remember) Base: 1003 104 59 90 112 40 74 151 180 86 107

Q21 What is your nearest centre?

Streatham 18.3% 219 0.8% 1 2.8% 2 8.2% 8 47.8% 66 0.0% 0 1.1% 1 0.5% 1 50.0% 104 2.9% 3 24.8% 33 Brixton 17.9% 215 18.8% 24 6.9% 5 4.1% 4 2.2% 3 6.4% 3 20.0% 18 52.5% 96 25.0% 52 6.8% 7 2.3% 3 Clapham High Street 17.2% 206 47.7% 61 18.1% 13 60.2% 59 30.4% 42 0.0% 0 3.3% 3 3.8% 7 10.1% 21 0.0% 0 0.0% 0 West Norwood (including 10.3% 123 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.2% 2 0.0% 0 7.2% 15 61.2% 63 31.6% 42 Tulse Hill) Camberwell Green 7.9% 95 0.0% 0 0.0% 0 1.0% 1 0.0% 0 4.3% 2 32.2% 29 30.6% 56 0.5% 1 2.9% 3 2.3% 3 Lavender Hill 7.0% 84 3.9% 5 62.5% 45 21.4% 21 5.8% 8 0.0% 0 2.2% 2 0.0% 0 1.4% 3 0.0% 0 0.0% 0 Waterloo (including The Cut 5.8% 69 0.8% 1 5.6% 4 1.0% 1 0.0% 0 80.9% 38 27.8% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Stockwell 4.8% 58 26.6% 34 4.2% 3 0.0% 0 2.9% 4 2.1% 1 7.8% 7 4.4% 8 0.5% 1 0.0% 0 0.0% 0 Norbury 4.1% 49 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.1% 1 1.1% 1 0.0% 0 0.5% 1 1.0% 1 33.1% 44 Herne Hill 3.8% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.6% 12 2.9% 6 22.3% 23 3.0% 4 (Don't know) 3.1% 37 1.6% 2 0.0% 0 3.1% 3 10.1% 14 4.3% 2 2.2% 2 1.6% 3 1.9% 4 2.9% 3 3.0% 4 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 106 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q22 What if anything would make you visit the centre more often (CENTRE MENTIONED AT Q21) ? Those who do not know their nearest centre at Q21

Nothing 59.9% 697 54.0% 68 61.1% 44 60.0% 57 71.8% 89 62.2% 28 71.6% 63 51.7% 93 61.3% 125 48.0% 48 63.6% 82 Better choice of shops in 17.2% 200 22.2% 28 23.6% 17 11.6% 11 12.9% 16 11.1% 5 14.8% 13 17.2% 31 17.2% 35 23.0% 23 16.3% 21 general Better choice of clothing 5.2% 61 8.7% 11 5.6% 4 5.3% 5 0.8% 1 4.4% 2 6.8% 6 3.9% 7 3.4% 7 7.0% 7 8.5% 11 shops More car parking 4.0% 47 1.6% 2 4.2% 3 1.1% 1 10.5% 13 0.0% 0 3.4% 3 3.3% 6 3.9% 8 4.0% 4 5.4% 7 More food supermarkets 3.8% 44 3.2% 4 6.9% 5 2.1% 2 0.8% 1 11.1% 5 3.4% 3 3.9% 7 2.0% 4 10.0% 10 2.3% 3 Better quality shops 2.7% 31 4.8% 6 1.4% 1 2.1% 2 0.8% 1 0.0% 0 3.4% 3 4.4% 8 3.4% 7 1.0% 1 1.6% 2 Other 2.2% 25 4.0% 5 1.4% 1 1.1% 1 0.8% 1 2.2% 1 2.3% 2 2.2% 4 2.9% 6 1.0% 1 2.3% 3 Better maintenance / 1.6% 19 0.8% 1 1.4% 1 3.2% 3 0.8% 1 4.4% 2 1.1% 1 3.3% 6 0.5% 1 2.0% 2 0.8% 1 cleanliness More / improved places to 1.5% 18 2.4% 3 0.0% 0 1.1% 1 0.8% 1 0.0% 0 0.0% 0 0.6% 1 2.0% 4 6.0% 6 1.6% 2 eat / drink Improved security 1.5% 18 1.6% 2 1.4% 1 1.1% 1 1.6% 2 0.0% 0 0.0% 0 3.9% 7 1.0% 2 3.0% 3 0.0% 0 More traffic free areas / 1.5% 17 1.6% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.1% 1 3.3% 6 2.5% 5 2.0% 2 0.0% 0 pedestrianisation Better choice of food stores / 1.5% 17 1.6% 2 2.8% 2 2.1% 2 0.0% 0 6.7% 3 0.0% 0 1.1% 2 1.0% 2 2.0% 2 1.6% 2 supermarkets More large shops 1.3% 15 1.6% 2 1.4% 1 1.1% 1 1.6% 2 8.9% 4 0.0% 0 1.1% 2 1.5% 3 0.0% 0 0.0% 0 Improved bus services 1.2% 14 0.0% 0 1.4% 1 2.1% 2 1.6% 2 0.0% 0 1.1% 1 0.6% 1 2.0% 4 2.0% 2 0.8% 1 More leisure activities 0.8% 9 0.0% 0 0.0% 0 2.1% 2 0.8% 1 0.0% 0 1.1% 1 0.0% 0 1.0% 2 2.0% 2 0.8% 1 More non-food stores 0.8% 9 1.6% 2 0.0% 0 1.1% 1 0.8% 1 0.0% 0 1.1% 1 1.7% 3 0.0% 0 1.0% 1 0.0% 0 Cheaper prices in stores 0.7% 8 0.8% 1 0.0% 0 3.2% 3 0.0% 0 0.0% 0 0.0% 0 0.6% 1 1.5% 3 0.0% 0 0.0% 0 More independent / local 0.6% 7 1.6% 2 2.8% 2 1.1% 1 0.8% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 stores Department stores 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.6% 1 0.5% 1 0.0% 0 1.6% 2 Quieter / fewer crowds 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 2.2% 4 0.0% 0 0.0% 0 0.0% 0 New / improved markets 0.3% 4 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.1% 1 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Improve public transport 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 Improved car parking 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.0% 1 0.8% 1 (Don’t know) 2.8% 33 2.4% 3 1.4% 1 7.4% 7 1.6% 2 2.2% 1 2.3% 2 3.3% 6 3.4% 7 1.0% 1 2.3% 3 Base: 1163 126 72 95 124 45 88 180 204 100 129

Q23 Do you visit Brixton Market?

Yes 35.4% 425 49.2% 63 19.4% 14 22.4% 22 13.0% 18 6.4% 3 35.6% 32 60.1% 110 49.0% 102 33.0% 34 20.3% 27 No 64.6% 775 50.8% 65 80.6% 58 77.6% 76 87.0% 120 93.6% 44 64.4% 58 39.9% 73 51.0% 106 67.0% 69 79.7% 106 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 107 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q24 How often do you visit Brixton market? Those who visit Brixton Market at Q23

Everyday 3.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.9% 12 2.9% 3 0.0% 0 0.0% 0 2-3 times a week 11.5% 49 17.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.6% 5 16.4% 18 11.8% 12 5.9% 2 3.7% 1 Once a week 20.7% 88 23.8% 15 14.3% 2 13.6% 3 16.7% 3 0.0% 0 12.5% 4 23.6% 26 25.5% 26 14.7% 5 14.8% 4 Once a fortnight 11.3% 48 7.9% 5 14.3% 2 9.1% 2 11.1% 2 0.0% 0 18.8% 6 10.9% 12 12.7% 13 8.8% 3 11.1% 3 Once a month 13.9% 59 11.1% 7 7.1% 1 13.6% 3 16.7% 3 0.0% 0 15.6% 5 12.7% 14 16.7% 17 20.6% 7 7.4% 2 Less than once a month 34.8% 148 34.9% 22 64.3% 9 59.1% 13 55.6% 10100.0% 3 31.3% 10 19.1% 21 28.4% 29 47.1% 16 55.6% 15 Never 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies / no 4.0% 17 4.8% 3 0.0% 0 4.5% 1 0.0% 0 0.0% 0 6.3% 2 5.5% 6 2.0% 2 2.9% 1 7.4% 2 particular pattern) Base: 425 63 14 22 18 3 32 110 102 34 27

Q25 What if anything would make you visit Brixton market more often?

Nothing 73.9% 887 67.2% 86 70.8% 51 66.3% 65 80.4% 111 78.7% 37 82.2% 74 68.3% 125 77.9% 162 76.7% 79 72.9% 97 Improved security 4.3% 52 1.6% 2 5.6% 4 5.1% 5 2.2% 3 2.1% 1 5.6% 5 5.5% 10 4.3% 9 3.9% 4 6.8% 9 Better maintenance / 2.8% 34 6.3% 8 0.0% 0 3.1% 3 1.4% 2 0.0% 0 2.2% 2 6.6% 12 1.9% 4 1.9% 2 0.8% 1 cleanliness Better range of stalls 2.6% 31 5.5% 7 1.4% 1 4.1% 4 0.7% 1 2.1% 1 1.1% 1 2.7% 5 2.4% 5 2.9% 3 2.3% 3 Improved / cheaper car 2.2% 26 2.3% 3 1.4% 1 2.0% 2 2.9% 4 0.0% 0 0.0% 0 3.3% 6 1.0% 2 1.0% 1 5.3% 7 parking Other 1.8% 21 4.7% 6 0.0% 0 0.0% 0 1.4% 2 2.1% 1 0.0% 0 1.6% 3 2.4% 5 2.9% 3 0.8% 1 Better advertising / if I knew 1.3% 16 1.6% 2 4.2% 3 2.0% 2 4.3% 6 0.0% 0 1.1% 1 0.0% 0 0.5% 1 0.0% 0 0.8% 1 what was there Better shopping offer in 1.3% 15 2.3% 3 0.0% 0 1.0% 1 0.7% 1 2.1% 1 2.2% 2 2.2% 4 1.0% 2 0.0% 0 0.8% 1 Brixton Improved public transport 1.3% 15 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 1.6% 3 1.9% 4 1.0% 1 3.0% 4 Quieter / fewer crowds 1.1% 13 0.8% 1 1.4% 1 2.0% 2 0.0% 0 2.1% 1 1.1% 1 1.6% 3 0.5% 1 1.0% 1 1.5% 2 More stalls 1.0% 12 1.6% 2 0.0% 0 3.1% 3 0.0% 0 0.0% 0 1.1% 1 1.6% 3 0.5% 1 1.0% 1 0.8% 1 Improved security 0.4% 5 0.0% 0 1.4% 1 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 If it were bigger 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 0.0% 0 Farmers market 0.3% 4 0.0% 0 1.4% 1 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 If I had more time 0.3% 4 0.8% 1 1.4% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 More traffic free areas / 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.8% 1 pedestrianisation More car parking 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.5% 1 1.0% 1 0.0% 0 Cheaper prices 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.5% 1 0.0% 0 0.0% 0 If it were closer to home 0.3% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.8% 1 More organic goods 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 1 0.0% 0 1.9% 2 0.0% 0 Better quality stalls 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 (Don’t know) 6.4% 77 10.9% 14 12.5% 9 11.2% 11 5.1% 7 8.5% 4 3.3% 3 2.7% 5 6.3% 13 5.8% 6 3.8% 5 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 108 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q26 What items, if any, do you regularly buy on the internet?

Nothing 53.9% 647 53.1% 68 44.4% 32 40.8% 40 50.7% 70 61.7% 29 50.0% 45 58.5% 107 54.3% 113 61.2% 63 60.2% 80 Books, CD's, toys etc. 31.8% 381 32.8% 42 38.9% 28 40.8% 40 37.7% 52 25.5% 12 30.0% 27 28.4% 52 31.7% 66 28.2% 29 24.8% 33 Electrical TV, Hi-Fi and 12.7% 152 10.9% 14 18.1% 13 16.3% 16 9.4% 13 8.5% 4 16.7% 15 15.8% 29 12.0% 25 7.8% 8 11.3% 15 computers Clothes and shoes 9.8% 117 8.6% 11 6.9% 5 16.3% 16 8.7% 12 6.4% 3 11.1% 10 8.2% 15 12.5% 26 7.8% 8 8.3% 11 Groceries 7.0% 84 7.0% 9 6.9% 5 12.2% 12 6.5% 9 2.1% 1 10.0% 9 7.1% 13 4.3% 9 6.8% 7 7.5% 10 Domestic electrical 5.1% 61 4.7% 6 12.5% 9 8.2% 8 2.2% 3 4.3% 2 5.6% 5 3.8% 7 5.3% 11 1.9% 2 6.0% 8 appliances Travel tickets / holidays 3.9% 47 5.5% 7 2.8% 2 3.1% 3 3.6% 5 4.3% 2 5.6% 5 4.4% 8 4.3% 9 2.9% 3 2.3% 3 Health and beauty / chemist 2.2% 26 3.9% 5 1.4% 1 3.1% 3 2.9% 4 2.1% 1 1.1% 1 0.5% 1 2.9% 6 1.9% 2 1.5% 2 items Furniture, soft furnishings 2.2% 26 0.8% 1 5.6% 4 1.0% 1 1.4% 2 4.3% 2 1.1% 1 2.7% 5 2.4% 5 3.9% 4 0.8% 1 and floor coverings DIY, hardware and 1.8% 22 0.8% 1 4.2% 3 3.1% 3 2.2% 3 0.0% 0 1.1% 1 2.2% 4 2.9% 6 0.0% 0 0.8% 1 homewares Other 1.1% 13 0.0% 0 1.4% 1 3.1% 3 0.7% 1 0.0% 0 2.2% 2 1.1% 2 0.5% 1 1.9% 2 0.8% 1 Theatre / event tickets 0.6% 7 0.0% 0 1.4% 1 1.0% 1 2.2% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Baby goods 0.3% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 2 0.5% 1 0.0% 0 0.0% 0 Flowers 0.3% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 Pet products 0.3% 3 0.8% 1 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know) 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.1% 1 1.1% 1 0.5% 1 1.0% 2 0.0% 0 1.5% 2 Base: 1200 128 72 98 138 47 90 183 208 103 133

Q27 Do you or your family do any of the following leisure activities?

Cinema 57.8% 694 60.9% 78 62.5% 45 70.4% 69 58.7% 81 48.9% 23 54.4% 49 56.3% 103 60.6% 126 55.3% 57 47.4% 63 Theatre 50.8% 609 53.1% 68 55.6% 40 69.4% 68 54.3% 75 66.0% 31 47.8% 43 46.4% 85 45.7% 95 42.7% 44 45.1% 60 Pub / bar 46.7% 560 44.5% 57 48.6% 35 58.2% 57 50.0% 69 42.6% 20 52.2% 47 49.2% 90 42.8% 89 37.9% 39 42.9% 57 Restaurant 73.1% 877 74.2% 95 75.0% 54 87.8% 86 71.0% 98 80.9% 38 70.0% 63 68.9% 126 69.2% 144 68.0% 70 77.4% 103 Nightclub 16.3% 195 14.8% 19 16.7% 12 23.5% 23 18.1% 25 12.8% 6 17.8% 16 18.6% 34 15.9% 33 10.7% 11 12.0% 16 Bingo 5.1% 61 3.1% 4 2.8% 2 0.0% 0 4.3% 6 12.8% 6 7.8% 7 4.4% 8 6.3% 13 8.7% 9 4.5% 6 Health & fitness club 31.3% 376 39.8% 51 29.2% 21 44.9% 44 31.9% 44 21.3% 10 32.2% 29 32.2% 59 28.4% 59 20.4% 21 28.6% 38 Tenpin bowling 11.8% 141 10.2% 13 9.7% 7 8.2% 8 14.5% 20 4.3% 2 21.1% 19 12.6% 23 8.2% 17 10.7% 11 15.8% 21 (None of these) 14.7% 176 14.8% 19 12.5% 9 6.1% 6 14.5% 20 8.5% 4 11.1% 10 17.5% 32 17.8% 37 18.4% 19 15.0% 20 (Don’t know) 0.3% 3 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 109 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q28 Where did you or your family last visit the cinema? Those who visit the cinema at Q27

Odeon, Streatham High Road 18.0% 125 7.7% 6 4.4% 2 7.2% 5 17.3% 14 0.0% 0 4.1% 2 11.7% 12 42.9% 54 35.1% 20 15.9% 10 Central London 17.0% 118 19.2% 15 33.3% 15 14.5% 10 6.2% 5 52.2% 12 46.9% 23 21.4% 22 4.8% 6 7.0% 4 9.5% 6 Ritzy Cinema, Coldharbour 14.8% 103 16.7% 13 0.0% 0 2.9% 2 1.2% 1 0.0% 0 6.1% 3 43.7% 45 17.5% 22 21.1% 12 7.9% 5 Lane, Brixton Clapham Picturehouse, Venn 12.7% 88 28.2% 22 17.8% 8 33.3% 23 18.5% 15 0.0% 0 6.1% 3 2.9% 3 7.9% 10 5.3% 3 1.6% 1 Street, Clapham High Street Cineworld, Southside 10.4% 72 5.1% 4 31.1% 14 24.6% 17 32.1% 26 0.0% 0 2.0% 1 0.0% 0 4.8% 6 1.8% 1 4.8% 3 Shopping Centre, Wandsworth Croydon 4.9% 34 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.0% 1 1.6% 2 10.5% 6 33.3% 21 Wimbledon 3.9% 27 1.3% 1 0.0% 0 5.8% 4 17.3% 14 0.0% 0 0.0% 0 0.0% 0 6.3% 8 0.0% 0 0.0% 0 Peckham 2.3% 16 2.6% 2 0.0% 0 0.0% 0 0.0% 0 8.7% 2 8.2% 4 5.8% 6 0.0% 0 1.8% 1 1.6% 1 Surrey Quays 1.9% 13 2.6% 2 0.0% 0 0.0% 0 0.0% 0 8.7% 2 6.1% 3 3.9% 4 0.0% 0 0.0% 0 3.2% 2 BFI Imax, Charlie Chaplin 1.3% 9 0.0% 0 0.0% 0 1.4% 1 1.2% 1 13.0% 3 2.0% 1 0.0% 0 0.8% 1 1.8% 1 1.6% 1 Walk, Southbank, Waterloo Beckenham 1.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 8.8% 5 4.8% 3 Peckham Multiplex, Rye 0.9% 6 1.3% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 4.1% 2 1.9% 2 0.0% 0 0.0% 0 0.0% 0 Lane, London Streatham 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 1.8% 1 1.6% 1 West End, London 0.6% 4 0.0% 0 2.2% 1 0.0% 0 1.2% 1 0.0% 0 2.0% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 VUE, Fulham Broadway 0.6% 4 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.6% 2 0.0% 0 0.0% 0 Retail Centre, Fulham Broadway Chelsea 0.4% 3 0.0% 0 4.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth 0.4% 3 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 Bromley 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 Cineworld, Kings Road, 0.3% 2 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chelsea Fulham 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.8% 1 0.0% 0 0.0% 0 Odeon, High Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 Beckenham Beckton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Catford Broadway 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 Epsom 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Esher 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Islington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington 0.1% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Odeon, West Quay Road, 0.1% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Purley 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 110 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Queensway 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Reigate 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Sheffield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Shepherd's Bush 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 South Bank 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sutton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 VUE, Parkfield Street, 0.1% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Islington Wallingford 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Arts Centre, Gibbet 0.1% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hill Road, Coventry Weymouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 4.0% 28 9.0% 7 0.0% 0 2.9% 2 0.0% 0 4.3% 1 4.1% 2 3.9% 4 7.1% 9 3.5% 2 1.6% 1 remember) Base: 694 78 45 69 81 23 49 103 126 57 63

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 111 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q29 Where did you or your family last visit the Theatre? Those who visit the theatre at Q27

London - West End 69.0% 420 69.1% 47 77.5% 31 67.6% 46 70.7% 53 54.8% 17 58.1% 25 69.4% 59 67.4% 64 77.3% 34 73.3% 44 National Theatre, Southbank 6.1% 37 8.8% 6 7.5% 3 13.2% 9 1.3% 1 6.5% 2 9.3% 4 3.5% 3 7.4% 7 4.5% 2 0.0% 0 The Old Vic Theatre, The 5.4% 33 2.9% 2 0.0% 0 5.9% 4 2.7% 2 29.0% 9 11.6% 5 8.2% 7 3.2% 3 0.0% 0 1.7% 1 Cut Wimbledon 3.6% 22 0.0% 0 5.0% 2 1.5% 1 10.7% 8 0.0% 0 0.0% 0 2.4% 2 6.3% 6 2.3% 1 3.3% 2 Richmond 0.8% 5 0.0% 0 2.5% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 1.2% 1 1.1% 1 2.3% 1 0.0% 0 Croydon 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.1% 1 0.0% 0 3.3% 2 The Young Vic Theatre, The 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 Cut Bromley 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 3.3% 2 The Landor Theatre, Landor 0.3% 2 1.5% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Hackney Empire, Mare 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.1% 1 0.0% 0 0.0% 0 Street, London Croydon Fairfield Hall, Park 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 Lane, Croydon Sadler's Wells Theatre, 0.3% 2 0.0% 0 0.0% 0 1.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Rosebery Avenue, London Oval House Theatre, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington Oval The Brixton Academy, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Stockwell Road Abroad 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belgrade Theatre, 0.2% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Corporation Street, Coventry Blackfriars 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Brighton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brixton 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley Little Theatre, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Bromley Buxton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Catford 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Erith, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grand Opera House, Belfast 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greenwich Theatre, Crooms 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 Hill, London Guildford 0.2% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hounslow 0.2% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Islington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Leamington Spa 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Bridge 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Old Theatre Court, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Southwark

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 112 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Plymouth 0.2% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney 0.2% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royal Festival Hall, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvedere Road, London Scarborough 0.2% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shaftesbury 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 South Bank 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Southwark 0.2% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Streatham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 The Broadway Theatre, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Catford Broadway, Catford Theatre 503, Battersea Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Road, London Theatre By The Lake, Lake 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Keswick Theatre Royal, Theatre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Square, Stratford Victoria 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 Watermill Theatre, Bagnor, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Newbury (Don't know / can't 6.7% 41 10.3% 7 2.5% 1 2.9% 2 6.7% 5 0.0% 0 14.0% 6 2.4% 2 8.4% 8 9.1% 4 10.0% 6 remember) Base: 609 68 40 68 75 31 43 85 95 44 60

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 113 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q30 Where did you or your family last visit a pub / bar? Those who visit pubs / bars at Q27

Central London 19.1% 107 19.3% 11 25.7% 9 17.5% 10 18.8% 13 45.0% 9 31.9% 15 18.9% 17 9.0% 8 12.8% 5 17.5% 10 Balham 8.2% 46 0.0% 0 0.0% 0 31.6% 18 17.4% 12 0.0% 0 0.0% 0 0.0% 0 15.7% 14 2.6% 1 1.8% 1 Clapham High Street 7.3% 41 29.8% 17 5.7% 2 14.0% 8 7.2% 5 0.0% 0 0.0% 0 5.6% 5 2.2% 2 2.6% 1 1.8% 1 Brixton 6.1% 34 7.0% 4 0.0% 0 1.8% 1 0.0% 0 0.0% 0 2.1% 1 16.7% 15 12.4% 11 2.6% 1 1.8% 1 Streatham 4.5% 25 0.0% 0 2.9% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 21.3% 19 0.0% 0 7.0% 4 Tooting 4.1% 23 1.8% 1 0.0% 0 0.0% 0 27.5% 19 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 Camberwell Green 4.1% 23 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 8.5% 4 16.7% 15 1.1% 1 5.1% 2 0.0% 0 Clapham Junction 2.3% 13 5.3% 3 11.4% 4 3.5% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 1.8% 1 Dulwich Village 2.0% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 23.1% 9 1.8% 1 Croydon 2.0% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 1.1% 1 2.6% 1 12.3% 7 Battersea 2.0% 11 0.0% 0 28.6% 10 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 1.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 2.6% 1 14.0% 8 Waterloo (including The Cut 1.6% 9 0.0% 0 2.9% 1 0.0% 0 0.0% 0 20.0% 4 4.3% 2 2.2% 2 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Kennington 1.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.6% 5 4.4% 4 0.0% 0 0.0% 0 0.0% 0 London Bridge 1.4% 8 3.5% 2 0.0% 0 3.5% 2 0.0% 0 5.0% 1 0.0% 0 0.0% 0 2.2% 2 2.6% 1 0.0% 0 Wandsworth 1.4% 8 1.8% 1 5.7% 2 5.3% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 West Norwood (including 1.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 10.3% 4 3.5% 2 Tulse Hill) East Dulwich 1.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.1% 1 2.6% 1 3.5% 2 Herne Hill 1.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 2.2% 2 0.0% 0 0.0% 0 Stockwell 1.3% 7 10.5% 6 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Vauxhall 1.1% 6 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 2.2% 2 0.0% 0 0.0% 0 0.0% 0 Gipsy Hill 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 3 3.5% 2 Denmark Hill 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 1.1% 1 2.6% 1 0.0% 0 Wimbledon 0.7% 4 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Camden Town 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 1.1% 1 1.1% 1 0.0% 0 0.0% 0 Norbury 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 3 Islington 0.5% 3 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.5% 3 0.0% 0 5.7% 2 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 3 Peckham 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.8% 1 Colliers Wood 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Walworth Road, Southwark 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Lambeth 0.4% 2 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elephant & Castle 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Abroad 0.4% 2 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Clapham South 0.4% 2 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shoreditch 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fulham 0.4% 2 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Kensington 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 1.8% 1 Southwark 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Putney 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 South Bank 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 114 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill South London 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 West End, London 0.4% 2 1.8% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Norwood 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Sydenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Addington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Bermondsey 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishops Castle 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bracknell 0.2% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Canary Wharf 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Carshalton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Chelsea 0.2% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dorking 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Dover 0.2% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 East Ham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Forest Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Hampton Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hastings 0.2% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Heathrow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Local market, Borough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ludgate Circus 0.2% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maida Vale 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Maidstone 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 New Park Road, Lambeth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 North Lambeth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Northcote Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Northern Ireland 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Notting Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Old Kent Road, Southwark 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Oxford 0.2% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepherd's Bush 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Slinfold 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Soho 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Staines 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 Sutton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Thornton Heath 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 Wales 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 Wapping 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 (Don't know / can't 7.3% 41 14.0% 8 0.0% 0 3.5% 2 10.1% 7 5.0% 1 14.9% 7 8.9% 8 4.5% 4 2.6% 1 5.3% 3 remember) Base: 560 57 35 57 69 20 47 90 89 39 57

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 115 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q31 Where did you or your family last visit a restaurant? Those who visit restaurants at Q27

Central London 18.6% 163 29.5% 28 22.2% 12 14.0% 12 16.3% 16 34.2% 13 41.3% 26 21.4% 27 7.6% 11 11.4% 8 9.7% 10 Clapham High Street 8.3% 73 31.6% 30 7.4% 4 11.6% 10 5.1% 5 0.0% 0 3.2% 2 6.3% 8 6.9% 10 0.0% 0 3.9% 4 Streatham 7.5% 66 1.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 3.2% 2 1.6% 2 31.9% 46 4.3% 3 10.7% 11 Balham 6.8% 60 2.1% 2 0.0% 0 26.7% 23 15.3% 15 0.0% 0 0.0% 0 0.0% 0 13.2% 19 0.0% 0 1.0% 1 Tooting 3.5% 31 0.0% 0 1.9% 1 1.2% 1 19.4% 19 0.0% 0 0.0% 0 0.8% 1 4.2% 6 0.0% 0 2.9% 3 Brixton 3.4% 30 2.1% 2 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.2% 2 13.5% 17 2.1% 3 5.7% 4 1.0% 1 Crystal Palace 3.0% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 1.6% 1 0.0% 0 1.4% 2 8.6% 6 15.5% 16 Wandsworth 3.0% 26 4.2% 4 0.0% 0 5.8% 5 9.2% 9 0.0% 0 0.0% 0 1.6% 2 2.8% 4 1.4% 1 1.0% 1 Dulwich Village 2.6% 23 1.1% 1 1.9% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.4% 2 20.0% 14 2.9% 3 Croydon 2.6% 23 1.1% 1 3.7% 2 1.2% 1 1.0% 1 0.0% 0 0.0% 0 0.8% 1 0.7% 1 4.3% 3 12.6% 13 Waterloo (including The Cut 2.4% 21 2.1% 2 0.0% 0 1.2% 1 1.0% 1 23.7% 9 7.9% 5 2.4% 3 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Clapham Junction 2.2% 19 2.1% 2 9.3% 5 7.0% 6 2.0% 2 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 1.0% 1 Camberwell Green 2.1% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.5% 6 9.5% 12 0.0% 0 0.0% 0 0.0% 0 Battersea 1.9% 17 0.0% 0 20.4% 11 4.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 0.0% 0 East Dulwich 1.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 7 1.4% 2 10.0% 7 0.0% 0 Norbury 1.6% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 12.6% 13 West End, London 1.1% 10 1.1% 1 1.9% 1 0.0% 0 2.0% 2 2.6% 1 0.0% 0 1.6% 2 1.4% 2 1.4% 1 0.0% 0 Wimbledon 1.1% 10 0.0% 0 0.0% 0 0.0% 0 5.1% 5 0.0% 0 0.0% 0 0.0% 0 3.5% 5 0.0% 0 0.0% 0 Herne Hill 1.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 6 0.7% 1 2.9% 2 0.0% 0 West Norwood (including 0.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 4.3% 3 3.9% 4 Tulse Hill) Mitcham 0.9% 8 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 5.8% 6 Stockwell 0.7% 6 3.2% 3 1.9% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Elephant & Castle 0.7% 6 1.1% 1 0.0% 0 1.2% 1 0.0% 0 2.6% 1 0.0% 0 1.6% 2 0.7% 1 0.0% 0 0.0% 0 London Bridge 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 2.1% 3 1.4% 1 0.0% 0 Abroad 0.6% 5 0.0% 0 1.9% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 0.6% 5 1.1% 1 5.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Kennington 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 2.4% 3 0.0% 0 0.0% 0 0.0% 0 Camden Town 0.6% 5 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 3 0.7% 1 0.0% 0 0.0% 0 Kensington 0.5% 4 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.7% 1 0.0% 0 1.0% 1 Putney 0.5% 4 0.0% 0 0.0% 0 0.0% 0 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Walworth Road, Southwark 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 3.2% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Chelsea 0.3% 3 0.0% 0 3.7% 2 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Esher 0.3% 3 1.1% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Kingston 0.3% 3 1.1% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Norwood 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 Greenwich 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.7% 1 0.0% 0 0.0% 0 Vauxhall 0.3% 3 1.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.9% 2 0.0% 0 Gipsy Hill 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 1.0% 1 Oxford 0.2% 2 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Norwood 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.4% 1 0.0% 0 Peckham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 116 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Forest Hill 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Sydenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Beckenham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 Lambeth 0.2% 2 0.0% 0 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fulham 0.2% 2 1.1% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 King's Road, Chelsea 0.2% 2 0.0% 0 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Bank 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 Sutton 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Paxton Green 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 Welling 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Thornton Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Surrey Quays 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westow Hill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Abbeville Road, Lambeth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Aldershot 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Balstol 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Basingstoke 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Beckton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bexhill 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bishops Castle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blackfriars 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bray 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brighton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chiswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Clapham South 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colliers Wood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crawley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Crystal Palace 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Deptford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Dover 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Eden Bridge 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Farringdon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Green Park, London 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Guildford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Hastings 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hertford 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ilford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Islington 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Knightsbridge 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Liverpool Street, London 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lordship Lane, Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Ludgate Circus 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maidstone 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Marylebone 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Monkton Farleigh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Morden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 117 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Northcote Road, 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth Northern Ireland 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Nottingham City Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Red Hill 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Richmond 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Royal Festival Hall , 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belvedere Road, London Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Rye 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sheffield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 Shoreditch 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Slough 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Southwark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stevenage 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stow-On-The-Wold 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tottenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wales 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Wallington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Wapping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 West Wycombe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 Westminster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitechapel 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Worcester Park 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 5.2% 46 7.4% 7 5.6% 3 5.8% 5 5.1% 5 7.9% 3 6.3% 4 4.0% 5 4.9% 7 5.7% 4 2.9% 3 remember) Base: 877 95 54 86 98 38 63 126 144 70 103

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 118 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q32 Where did you or your family last visit a nightclub/ live music venue? Those who visit nightclubs at Q27

Central London 42.6% 83 31.6% 6 66.7% 8 43.5% 10 36.0% 9 66.7% 4 50.0% 8 44.1% 15 39.4% 13 45.5% 5 31.3% 5 Brixton 11.8% 23 10.5% 2 0.0% 0 4.3% 1 16.0% 4 0.0% 0 0.0% 0 20.6% 7 18.2% 6 9.1% 1 12.5% 2 Clapham High Street 6.7% 13 21.1% 4 8.3% 1 17.4% 4 4.0% 1 0.0% 0 0.0% 0 2.9% 1 6.1% 2 0.0% 0 0.0% 0 Croydon 4.1% 8 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 18.2% 2 25.0% 4 West End, London 3.6% 7 5.3% 1 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 2.9% 1 6.1% 2 9.1% 1 6.3% 1 Streatham 2.1% 4 0.0% 0 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 3.0% 1 0.0% 0 6.3% 1 Vauxhall 2.1% 4 5.3% 1 0.0% 0 4.3% 1 0.0% 0 0.0% 0 12.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 1.5% 3 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 2 0.0% 0 0.0% 0 Soho 1.5% 3 0.0% 0 0.0% 0 0.0% 0 4.0% 1 16.7% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 Elephant & Castle 1.5% 3 0.0% 0 0.0% 0 0.0% 0 8.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 Shoreditch 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 London Bridge 1.0% 2 0.0% 0 0.0% 0 4.3% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Manchester 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 6.3% 1 Stockwell 1.0% 2 0.0% 0 8.3% 1 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 Greenwich 1.0% 2 5.3% 1 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 Camberwell Green 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 West Norwood (including 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 Tulse Hill) Tooting 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Clapham Junction 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldgate 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 Brighton 0.5% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bristol 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden 0.5% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.5% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Street, Harlesden 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 Hoxton 0.5% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kennington 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kings Road, Chelsea 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 O2 Arena, London 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 8.7% 17 15.8% 3 0.0% 0 8.7% 2 8.0% 2 0.0% 0 6.3% 1 8.8% 3 12.1% 4 0.0% 0 12.5% 2 remember) Base: 195 19 12 23 25 6 16 34 33 11 16

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 119 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q33 Where did you or your family last go to play bingo? Those who visit the bingo at Q27

Elephant & Castle 14.8% 9 25.0% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 57.1% 4 25.0% 2 0.0% 0 11.1% 1 0.0% 0 Riva Bingo, Streatham Hill 13.1% 8 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 12.5% 1 23.1% 3 22.2% 2 16.7% 1 Gala Bingo, Micham Road, 9.8% 6 0.0% 0 0.0% 0 0.0% 0 66.7% 4 0.0% 0 0.0% 0 0.0% 0 7.7% 1 11.1% 1 0.0% 0 Tooting Camberwell Green 6.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 37.5% 3 0.0% 0 0.0% 0 0.0% 0 Streatham 6.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.8% 4 0.0% 0 0.0% 0 Peckham 4.9% 3 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 16.7% 1 Waterloo 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crystal Palace 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 London - West End 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 Gala Bingo, Camberwell 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London The London Palace, Elephant 3.3% 2 25.0% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 & Castle Shopping Centre, Elephant & Castle Mecca Bingo, Brendon 1.6% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Valley, Wandsworth Croydon 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 Folkstone 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 Gala Bingo, Church Road, 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 London London Bridge 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mecca, Tamworth Road, 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 Croydon Norbury 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 Surrey Docks 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tooting 1.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 13.1% 8 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 30.8% 4 22.2% 2 0.0% 0 remember) Base: 61 4 2 0 6 6 7 8 13 9 6

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 120 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q34 Where did you or your family last go to a healthclub / gym? Those who visit health & fitness clubs at Q27

Balham 9.6% 36 2.0% 1 4.8% 1 40.9% 18 22.7% 10 0.0% 0 0.0% 0 0.0% 0 10.2% 6 0.0% 0 0.0% 0 Central London 9.6% 36 17.6% 9 9.5% 2 4.5% 2 6.8% 3 20.0% 2 13.8% 4 6.8% 4 8.5% 5 19.0% 4 2.6% 1 Clapham High Street 8.0% 30 29.4% 15 9.5% 2 11.4% 5 0.0% 0 0.0% 0 6.9% 2 5.1% 3 5.1% 3 0.0% 0 0.0% 0 Brixton 7.4% 28 5.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 2 28.8% 17 6.8% 4 4.8% 1 2.6% 1 Tooting 6.4% 24 0.0% 0 9.5% 2 6.8% 3 38.6% 17 0.0% 0 3.4% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Streatham 4.8% 18 0.0% 0 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 1.7% 1 16.9% 10 9.5% 2 7.9% 3 Virgin Active, Ockley Road, 4.3% 16 2.0% 1 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 1.7% 1 18.6% 11 4.8% 1 0.0% 0 Streatham Herne Hill 2.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 5 5.1% 3 14.3% 3 0.0% 0 Camberwell Green 2.7% 10 0.0% 0 0.0% 0 2.3% 1 0.0% 0 10.0% 1 6.9% 2 10.2% 6 0.0% 0 0.0% 0 0.0% 0 Wandsworth 2.7% 10 3.9% 2 19.0% 4 4.5% 2 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Norbury 2.7% 10 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.7% 9 Virgin Active, North Street, 2.4% 9 13.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 Clapham Clapham Junction 2.1% 8 2.0% 1 19.0% 4 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Crystal Palace 2.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 9.5% 2 13.2% 5 Croydon 2.1% 8 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.4% 7 Fitness First, Stockwell 1.6% 6 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 3.4% 2 0.0% 0 0.0% 0 Road, Brixton East Dulwich 1.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 1.7% 1 9.5% 2 0.0% 0 Vauxhall 1.3% 5 3.9% 2 0.0% 0 0.0% 0 2.3% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham 1.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 6.9% 2 3.4% 2 0.0% 0 0.0% 0 0.0% 0 Waterloo (including The Cut 1.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 10.3% 3 1.7% 1 0.0% 0 0.0% 0 0.0% 0 and Lower Marsh) Battersea 1.3% 5 2.0% 1 19.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon 1.3% 5 0.0% 0 0.0% 0 2.3% 1 6.8% 3 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Thornton Heath 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 7.9% 3 Stockwell 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 5.1% 3 0.0% 0 0.0% 0 Walworth Road, Southwark 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elephant & Castle 1.1% 4 2.0% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 6.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dulwich Village 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 5.3% 2 Sydenham 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 4.8% 1 2.6% 1 West Norwood (including 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.5% 2 2.6% 1 Tulse Hill) Fulham 0.8% 3 0.0% 0 0.0% 0 4.5% 2 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Colliers Wood 0.8% 3 2.0% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Lavender Hill 0.5% 2 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kingston 0.5% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.5% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 Lewisham 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 Purley 0.5% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Beckenham 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 Bermondsey 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bethnal Green 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 121 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Camden Town 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Canary Wharf 0.3% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Covent Garden 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 Durand Primary School, 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Hackford Road, London Gloucestershire 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hammersmith 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 High Street, Kensington 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Holborn 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lambeth 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxford 0.3% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pimlico 0.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South Kensington 0.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 South London 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwark 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 Thanet 0.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West End, London 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Westminster 0.3% 1 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whitechapel 0.3% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 4.0% 15 2.0% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 6.9% 2 5.1% 3 6.8% 4 4.8% 1 7.9% 3 remember) Base: 376 51 21 44 44 10 29 59 59 21 38

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 122 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill Q35 Where did you or your family last go for tenpin bowling? Those who go ten pin bowling at Q27

Streatham 17.7% 25 15.4% 2 0.0% 0 12.5% 1 20.0% 4 0.0% 0 5.3% 1 30.4% 7 23.5% 4 27.3% 3 14.3% 3 Croydon 17.0% 24 0.0% 0 14.3% 1 25.0% 2 5.0% 1 0.0% 0 5.3% 1 0.0% 0 11.8% 2 36.4% 4 61.9% 13 Elephant & Castle 14.2% 20 15.4% 2 14.3% 1 25.0% 2 0.0% 0 50.0% 1 42.1% 8 17.4% 4 5.9% 1 0.0% 0 4.8% 1 London - West End 7.1% 10 0.0% 0 14.3% 1 12.5% 1 10.0% 2 0.0% 0 5.3% 1 4.3% 1 11.8% 2 9.1% 1 4.8% 1 Kingston 5.0% 7 7.7% 1 14.3% 1 0.0% 0 20.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 Surrey Quays 4.3% 6 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 8.7% 2 0.0% 0 9.1% 1 4.8% 1 Wimbledon 2.1% 3 0.0% 0 0.0% 0 12.5% 1 10.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finsbury Park 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Central London 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 9.1% 1 0.0% 0 Lewisham 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 0.0% 0 0.0% 0 0.0% 0 Stevenage 1.4% 2 15.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mitcham 0.7% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Basildon 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 Bayswater 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 Bloomsbury 0.7% 1 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cheshire Oaks Designer 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 Outlet, Ellesmere Port, Merseyside Ealing 0.7% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Embankment, Wandsworth 0.7% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ferry Quays, London 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 Holborn 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 Hunstanton 0.7% 1 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maidstone 0.7% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peckham 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Plymouth 0.7% 1 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Streatham High Road, 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 Streatham Sussex 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 Swindon 0.7% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo 0.7% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / can't 13.5% 19 23.1% 3 28.6% 2 0.0% 0 10.0% 2 0.0% 0 15.8% 3 8.7% 2 29.4% 5 9.1% 1 4.8% 1 remember) Base: 141 13 7 8 20 2 19 23 17 11 21

GEN Gender:

Male 34.4% 413 29.7% 38 37.5% 27 32.7% 32 38.4% 53 27.7% 13 46.7% 42 37.7% 69 32.7% 68 30.1% 31 30.1% 40 Female 65.6% 787 70.3% 90 62.5% 45 67.3% 66 61.6% 85 72.3% 34 53.3% 48 62.3% 114 67.3% 140 69.9% 72 69.9% 93 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 123 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill AGE How old are you ?

18-24 4.4% 53 4.7% 6 5.6% 4 3.1% 3 5.8% 8 4.3% 2 3.3% 3 5.5% 10 5.3% 11 1.9% 2 3.0% 4 25-34 16.5% 198 21.9% 28 16.7% 12 22.4% 22 20.3% 28 10.6% 5 24.4% 22 13.7% 25 12.5% 26 18.4% 19 8.3% 11 35-44 19.0% 228 18.8% 24 12.5% 9 23.5% 23 17.4% 24 19.1% 9 13.3% 12 16.9% 31 24.5% 51 12.6% 13 24.1% 32 45-54 17.8% 214 15.6% 20 9.7% 7 11.2% 11 19.6% 27 6.4% 3 26.7% 24 24.0% 44 21.2% 44 10.7% 11 17.3% 23 55-64 16.9% 203 19.5% 25 33.3% 24 20.4% 20 15.9% 22 23.4% 11 12.2% 11 13.7% 25 10.1% 21 21.4% 22 16.5% 22 65+ 23.6% 283 18.8% 24 22.2% 16 18.4% 18 19.6% 27 36.2% 17 15.6% 14 23.0% 42 24.0% 50 34.0% 35 30.1% 40 (Refused) 1.8% 21 0.8% 1 0.0% 0 1.0% 1 1.4% 2 0.0% 0 4.4% 4 3.3% 6 2.4% 5 1.0% 1 0.8% 1 Base: 1200 128 72 98 138 47 90 183 208 103 133

CAR How many cars are there normally available for use in the household ?

None 42.0% 504 43.0% 55 45.8% 33 33.7% 33 33.3% 46 55.3% 26 51.1% 46 50.8% 93 39.9% 83 43.7% 45 33.1% 44 1 44.2% 530 46.9% 60 45.8% 33 51.0% 50 48.6% 67 36.2% 17 36.7% 33 38.8% 71 48.1% 100 37.9% 39 45.1% 60 2 10.1% 121 7.0% 9 8.3% 6 11.2% 11 11.6% 16 8.5% 4 6.7% 6 8.7% 16 8.2% 17 16.5% 17 14.3% 19 3 or more 1.8% 21 0.8% 1 0.0% 0 3.1% 3 3.6% 5 0.0% 0 0.0% 0 0.0% 0 2.4% 5 1.0% 1 4.5% 6 (Refused) 2.0% 24 2.3% 3 0.0% 0 1.0% 1 2.9% 4 0.0% 0 5.6% 5 1.6% 3 1.4% 3 1.0% 1 3.0% 4 Base: 1200 128 72 98 138 47 90 183 208 103 133

ETH Finally, just for the purposes of the survey and to make sure we speak to a representative cross section of the community, please could you tell me which of the following best describes your ethnic origin ?

British 59.7% 716 50.0% 64 65.3% 47 67.3% 66 61.6% 85 74.5% 35 50.0% 45 57.9% 106 54.8% 114 64.1% 66 66.2% 88 Other 9.8% 118 10.9% 14 11.1% 8 12.2% 12 9.4% 13 8.5% 4 13.3% 12 9.8% 18 8.2% 17 10.7% 11 6.8% 9 Caribbean 6.1% 73 7.0% 9 1.4% 1 5.1% 5 4.3% 6 0.0% 0 5.6% 5 8.2% 15 9.6% 20 6.8% 7 3.8% 5 African 4.1% 49 4.7% 6 4.2% 3 2.0% 2 1.4% 2 4.3% 2 5.6% 5 6.6% 12 4.8% 10 3.9% 4 2.3% 3 Irish 3.8% 45 6.3% 8 4.2% 3 3.1% 3 0.7% 1 2.1% 1 5.6% 5 2.7% 5 3.4% 7 5.8% 6 4.5% 6 Any other Black background 2.7% 32 4.7% 6 2.8% 2 2.0% 2 1.4% 2 0.0% 0 3.3% 3 4.4% 8 2.9% 6 1.9% 2 0.8% 1 Indian 2.4% 29 0.0% 0 1.4% 1 3.1% 3 5.8% 8 2.1% 1 1.1% 1 1.1% 2 2.9% 6 1.9% 2 3.8% 5 Any other mixed background 1.9% 23 1.6% 2 0.0% 0 1.0% 1 4.3% 6 0.0% 0 2.2% 2 1.6% 3 2.9% 6 1.9% 2 0.8% 1 Any other Asian or Asian 1.8% 22 0.0% 0 4.2% 3 1.0% 1 2.2% 3 4.3% 2 3.3% 3 0.5% 1 1.9% 4 0.0% 0 3.8% 5 British Pakistani 0.8% 10 0.0% 0 2.8% 2 0.0% 0 1.4% 2 0.0% 0 0.0% 0 0.5% 1 1.4% 3 0.0% 0 1.5% 2 White & Black Caribbean 0.8% 9 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.1% 1 0.5% 1 1.9% 4 0.0% 0 0.8% 1 White & Black African 0.7% 8 1.6% 2 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.5% 1 1.0% 2 1.0% 1 0.8% 1 Chinese 0.6% 7 0.8% 1 0.0% 0 0.0% 0 0.7% 1 2.1% 1 1.1% 1 1.1% 2 0.5% 1 0.0% 0 0.0% 0 Bangladeshi 0.4% 5 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 1.1% 1 0.0% 0 0.5% 1 0.0% 0 0.8% 1 White & Asian 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0 (Refused) 4.3% 51 10.9% 14 2.8% 2 3.1% 3 4.3% 6 2.1% 1 5.6% 5 4.4% 8 2.4% 5 1.9% 2 3.8% 5 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 124 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill SEG Socioeconomic Grouping:

A 7.2% 86 3.9% 5 8.3% 6 13.3% 13 8.0% 11 12.8% 6 5.6% 5 5.5% 10 6.3% 13 6.8% 7 7.5% 10 B 18.3% 220 19.5% 25 18.1% 13 24.5% 24 21.0% 29 19.1% 9 12.2% 11 14.2% 26 21.6% 45 17.5% 18 15.0% 20 C1 29.2% 350 30.5% 39 29.2% 21 28.6% 28 34.1% 47 36.2% 17 36.7% 33 30.1% 55 25.0% 52 22.3% 23 26.3% 35 C2 12.9% 155 14.1% 18 18.1% 13 14.3% 14 10.9% 15 8.5% 4 12.2% 11 10.9% 20 13.5% 28 10.7% 11 15.8% 21 D 5.6% 67 5.5% 7 2.8% 2 4.1% 4 5.1% 7 2.1% 1 7.8% 7 7.1% 13 5.3% 11 6.8% 7 6.0% 8 E 16.5% 198 14.8% 19 16.7% 12 8.2% 8 13.0% 18 14.9% 7 11.1% 10 19.1% 35 17.3% 36 26.2% 27 19.5% 26 (Refused) 10.3% 124 11.7% 15 6.9% 5 7.1% 7 8.0% 11 6.4% 3 14.4% 13 13.1% 24 11.1% 23 9.7% 10 9.8% 13 Base: 1200 128 72 98 138 47 90 183 208 103 133

QUOTA Zone:

Clapham High Street 10.7% 128100.0% 128 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nine Elms 6.0% 72 0.0% 0100.0% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth East 8.2% 98 0.0% 0 0.0% 0100.0% 98 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wandsworth South East 11.5% 138 0.0% 0 0.0% 0 0.0% 0 100.0% 138 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo 3.9% 47 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 47 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Vauxhall 7.5% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Brixton 15.3% 183 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 183 0.0% 0 0.0% 0 0.0% 0 Streatham 17.3% 208 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 208 0.0% 0 0.0% 0 West Norwood / Tulse Hill 8.6% 103 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 103 0.0% 0 Upper Norwood 11.1% 133 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 133 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 125 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill PC Postcode Sector:

SE1 0 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 6 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 7 1.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.7% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 8 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 9 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE11 4 1.3% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE11 5 1.8% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.3% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE11 6 1.6% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.1% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE17 3 1.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE19 1 3.2% 38 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 38 SE19 3 1.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.5% 18 SE21 7 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 4 0.0% 0 SE21 8 2.8% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 32.0% 33 0.0% 0 SE24 0 1.6% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.4% 19 0.0% 0 0.0% 0 0.0% 0 SE24 9 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.7% 10 0.0% 0 SE27 0 2.4% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.2% 29 0.0% 0 SE27 9 2.3% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.2% 27 0.0% 0 SE5 0 1.3% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 8 2.3% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.8% 27 0.0% 0 0.0% 0 0.0% 0 SE5 9 1.8% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.5% 21 0.0% 0 0.0% 0 0.0% 0 SW11 4 1.5% 18 0.0% 0 25.0% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW11 5 2.3% 27 0.0% 0 37.5% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW11 6 1.8% 21 0.0% 0 0.0% 0 21.4% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW120 1.8% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.6% 22 0.0% 0 0.0% 0 SW12 8 2.7% 32 0.0% 0 0.0% 0 32.7% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW12 9 2.8% 33 0.0% 0 0.0% 0 33.7% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW16 1 2.2% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 26 0.0% 0 0.0% 0 SW16 2 2.9% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.8% 35 0.0% 0 0.0% 0 SW16 3 1.2% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.5% 14 SW16 4 2.3% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.1% 28 SW16 5 2.9% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.3% 35 SW16 6 1.6% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 19 0.0% 0 0.0% 0 SW17 0 1.4% 17 0.0% 0 0.0% 0 0.0% 0 12.3% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW17 6 0.4% 5 0.0% 0 0.0% 0 0.0% 0 3.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW17 7 2.4% 29 0.0% 0 0.0% 0 0.0% 0 21.0% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW17 8 4.2% 50 0.0% 0 0.0% 0 0.0% 0 36.2% 50 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW17 9 3.1% 37 0.0% 0 0.0% 0 0.0% 0 26.8% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW2 1 1.6% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.4% 19 0.0% 0 0.0% 0 0.0% 0 SW2 2 2.4% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.9% 29 0.0% 0 0.0% 0 SW2 3 3.1% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.8% 37 0.0% 0 0.0% 0 SW2 4 1.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.2% 17 0.0% 0 0.0% 0 SW2 5 2.1% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.7% 25 0.0% 0 0.0% 0 0.0% 0 SW4 0 1.5% 18 14.1% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW4 6 1.7% 20 15.6% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW4 7 1.6% 19 14.8% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

160308 NEMS market research By Zone London Borough Of Lambeth Telephone Household Survey Page 126 for Nathaniel Lichfield & Partners March 2008

Total Clapham Nine Elms Wandsworth Wandsworth Waterloo Vauxhall Brixton Streatham West Upper High Street East South East Norwood/Tuls Norwood e Hill SW4 8 1.9% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 23 0.0% 0 0.0% 0 SW4 9 1.0% 12 0.0% 0 0.0% 0 12.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 1 1.8% 21 16.4% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 2 2.3% 27 21.1% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 3 1.0% 12 0.0% 0 16.7% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 4 1.2% 14 0.0% 0 19.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 5 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW9 0 1.5% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 18 0.0% 0 0.0% 0 0.0% 0 SW9 6 1.7% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.9% 20 0.0% 0 0.0% 0 0.0% 0 SW9 7 1.8% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.5% 21 0.0% 0 0.0% 0 0.0% 0 SW9 8 1.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 13 0.0% 0 0.0% 0 0.0% 0 SW9 9 1.9% 23 18.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 1200 128 72 98 138 47 90 183 208 103 133

160308 NEMS market research Appendix H

Business Survey Results

LON\R11482-09 (FINAL).doc 234 by Location London Borough of Lambeth Business Occupiers Survey Page 1 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Q01 How long has your business been located in (Study Centre) ?

Less than a year 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1 – 2 years 4.9% 7 9.1% 1 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 8.3% 1 6.3% 1 12.5% 2 10.0% 1 0.0% 0 3 – 5 years 13.9% 20 18.2% 2 21.4% 3 0.0% 0 14.3% 1 0.0% 0 21.7% 5 16.7% 2 18.8% 3 12.5% 2 10.0% 1 7.1% 1 6 – 10 years 17.4% 25 9.1% 1 42.9% 6 23.1% 3 0.0% 0 12.5% 1 17.4% 4 25.0% 3 12.5% 2 31.3% 5 0.0% 0 0.0% 0 Over 10 years 63.2% 91 63.6% 7 35.7% 5 76.9% 10 71.4% 5 87.5% 7 60.9% 14 50.0% 6 62.5% 10 43.8% 7 80.0% 8 85.7% 12 (Don’t know / not sure) 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Q02 Are your premises leased or owner occupied (i.e. leasehold of freehold) ?

Leased 59.0% 85 63.6% 7 85.7% 12 53.8% 7 28.6% 2 62.5% 5 56.5% 13 50.0% 6 68.8% 11 75.0% 12 60.0% 6 28.6% 4 Owner occupied 36.1% 52 36.4% 4 7.1% 1 38.5% 5 71.4% 5 37.5% 3 34.8% 8 41.7% 5 31.3% 5 18.8% 3 30.0% 3 71.4% 10 (Don’t know / not sure) 4.9% 7 0.0% 0 7.1% 1 7.7% 1 0.0% 0 0.0% 0 8.7% 2 8.3% 1 0.0% 0 6.3% 1 10.0% 1 0.0% 0 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Q03 Do you have any current plans to change your business premises ?

No plans 69.4% 100 54.5% 6 50.0% 7 69.2% 9 85.7% 6 62.5% 5 60.9% 14 75.0% 9 75.0% 12 75.0% 12 70.0% 7 92.9% 13 Refit, extend or improve 20.8% 30 36.4% 4 42.9% 6 23.1% 3 14.3% 1 37.5% 3 17.4% 4 16.7% 2 18.8% 3 12.5% 2 10.0% 1 7.1% 1 premises Relocate within new 3.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.0% 3 8.3% 1 6.3% 1 0.0% 0 0.0% 0 0.0% 0 premises in the town centre Close or relocate to new 5.6% 8 9.1% 1 7.1% 1 7.7% 1 0.0% 0 0.0% 0 8.7% 2 0.0% 0 0.0% 0 6.3% 1 20.0% 2 0.0% 0 premises outside the centre Other 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Mean Score [Very good = 4, Good = 3, Satisfactory = 2, Poor = 1]

Q04 Which statement best describes your business’s current trading performance ?

Very good 9.0% 13 0.0% 0 0.0% 0 23.1% 3 0.0% 0 12.5% 1 8.7% 2 8.3% 1 12.5% 2 6.3% 1 10.0% 1 14.3% 2 Good 30.6% 44 45.5% 5 42.9% 6 38.5% 5 42.9% 3 50.0% 4 26.1% 6 33.3% 4 37.5% 6 12.5% 2 10.0% 1 14.3% 2 Satisfactory 36.1% 52 36.4% 4 21.4% 3 30.8% 4 42.9% 3 25.0% 2 43.5% 10 41.7% 5 18.8% 3 50.0% 8 50.0% 5 35.7% 5 Poor 22.2% 32 18.2% 2 35.7% 5 7.7% 1 14.3% 1 12.5% 1 13.0% 3 16.7% 2 25.0% 4 31.3% 5 30.0% 3 35.7% 5 (Don’t know / no opinion) 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Mean: 2.27 2.27 2.07 2.77 2.29 2.63 2.33 2.33 2.40 1.94 2.00 2.07 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 2 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Mean Score [Improved = 3, Stayed the same = 2, Declined = 1]

Q05 Over the last 2 years has your trading performance…

Improved 29.9% 43 27.3% 3 35.7% 5 30.8% 4 14.3% 1 37.5% 3 30.4% 7 50.0% 6 43.8% 7 18.8% 3 20.0% 2 14.3% 2 Stayed the same 31.9% 46 45.5% 5 28.6% 4 46.2% 6 57.1% 4 50.0% 4 30.4% 7 0.0% 0 25.0% 4 31.3% 5 10.0% 1 42.9% 6 Declined 34.7% 50 27.3% 3 35.7% 5 23.1% 3 28.6% 2 12.5% 1 39.1% 9 33.3% 4 25.0% 4 50.0% 8 60.0% 6 35.7% 5 (Don’t know / not sure) 3.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 2 6.3% 1 0.0% 0 10.0% 1 7.1% 1 Mean: 1.95 2.00 2.00 2.08 1.86 2.25 1.91 2.20 2.20 1.69 1.56 1.77 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Mean Score [Improved = 3, Stayed the same = 2, Declined = 1]

Q06 Over the next 12 months do you expect your business performance to…

Improved 34.7% 50 45.5% 5 35.7% 5 38.5% 5 42.9% 3 50.0% 4 21.7% 5 41.7% 5 50.0% 8 25.0% 4 30.0% 3 21.4% 3 Stayed the same 36.1% 52 18.2% 2 50.0% 7 46.2% 6 28.6% 2 50.0% 4 43.5% 10 16.7% 2 12.5% 2 43.8% 7 30.0% 3 50.0% 7 Declined 16.7% 24 18.2% 2 14.3% 2 7.7% 1 14.3% 1 0.0% 0 30.4% 7 25.0% 3 6.3% 1 25.0% 4 0.0% 0 21.4% 3 (Don’t know / not sure) 12.5% 18 18.2% 2 0.0% 0 7.7% 1 14.3% 1 0.0% 0 4.3% 1 16.7% 2 31.3% 5 6.3% 1 40.0% 4 7.1% 1 Mean: 2.21 2.33 2.21 2.33 2.33 2.50 1.91 2.20 2.64 2.00 2.50 2.00 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 3 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Q07 What are the main issues constraining your business ?

High overheads / rents 52.1% 75 27.3% 3 71.4% 10 38.5% 5 57.1% 4 37.5% 3 52.2% 12 50.0% 6 56.3% 9 68.8% 11 80.0% 8 28.6% 4 General economy 54.2% 78 54.5% 6 50.0% 7 69.2% 9 57.1% 4 75.0% 6 34.8% 8 58.3% 7 56.3% 9 62.5% 10 50.0% 5 50.0% 7 Quality or size of premises 11.1% 16 0.0% 0 0.0% 0 15.4% 2 14.3% 1 12.5% 1 17.4% 4 0.0% 0 31.3% 5 0.0% 0 20.0% 2 7.1% 1 Staff recruitment / retention 11.8% 17 27.3% 3 7.1% 1 7.7% 1 14.3% 1 0.0% 0 4.3% 1 16.7% 2 18.8% 3 18.8% 3 0.0% 0 14.3% 2 Availability and location of 42.4% 61 9.1% 1 50.0% 7 38.5% 5 71.4% 5 25.0% 2 60.9% 14 41.7% 5 37.5% 6 31.3% 5 30.0% 3 57.1% 8 car parking Price of car parking 16.7% 24 27.3% 3 14.3% 2 0.0% 0 0.0% 0 0.0% 0 21.7% 5 8.3% 1 18.8% 3 37.5% 6 20.0% 2 14.3% 2 Accessibility via public 4.2% 6 0.0% 0 7.1% 1 7.7% 1 0.0% 0 0.0% 0 8.7% 2 0.0% 0 0.0% 0 6.3% 1 0.0% 0 7.1% 1 transport and cycle Competition from other 10.4% 15 9.1% 1 7.1% 1 23.1% 3 0.0% 0 25.0% 2 4.3% 1 16.7% 2 12.5% 2 0.0% 0 30.0% 3 0.0% 0 businesses in the town centre Competition from other 10.4% 15 9.1% 1 7.1% 1 0.0% 0 14.3% 1 37.5% 3 0.0% 0 16.7% 2 0.0% 0 25.0% 4 30.0% 3 0.0% 0 businesses in the rest of the Borough Competition from other town 2.1% 3 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 2 centres Security issues 4.9% 7 9.1% 1 0.0% 0 0.0% 0 0.0% 0 12.5% 1 4.3% 1 8.3% 1 0.0% 0 0.0% 0 10.0% 1 14.3% 2 Lack of footfall / customers 6.3% 9 18.2% 2 0.0% 0 0.0% 0 14.3% 1 0.0% 0 13.0% 3 0.0% 0 0.0% 0 12.5% 2 0.0% 0 7.1% 1 Poor location of premises 0.7% 1 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Poor quality of town centre 2.8% 4 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 environment Poor quality shops 5.6% 8 0.0% 0 14.3% 2 0.0% 0 14.3% 1 0.0% 0 4.3% 1 0.0% 0 0.0% 0 18.8% 3 0.0% 0 7.1% 1 Poor quality services 0.7% 1 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet competition 3.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 8.7% 2 0.0% 0 0.0% 0 6.3% 1 0.0% 0 7.1% 1 Planning restrictions 4.9% 7 9.1% 1 14.3% 2 0.0% 0 0.0% 0 12.5% 1 4.3% 1 0.0% 0 6.3% 1 6.3% 1 0.0% 0 0.0% 0 Other 4.2% 6 9.1% 1 7.1% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 14.3% 2 Competition from Clapham 1.4% 2 9.1% 1 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too much litter 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Nothing) 2.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 2 6.3% 1 0.0% 0 0.0% 0 7.1% 1 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Q08 What is your opinion of (Study Centre) market position in shopping terms ?

Too up market 0.7% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Fine as it is 35.4% 51 27.3% 3 21.4% 3 53.8% 7 0.0% 0 12.5% 1 43.5% 10 33.3% 4 56.3% 9 37.5% 6 30.0% 3 35.7% 5 Too down market 49.3% 71 54.5% 6 78.6% 11 15.4% 2 85.7% 6 75.0% 6 39.1% 9 58.3% 7 31.3% 5 50.0% 8 60.0% 6 35.7% 5 Other 6.3% 9 0.0% 0 0.0% 0 15.4% 2 0.0% 0 12.5% 1 8.7% 2 0.0% 0 6.3% 1 6.3% 1 10.0% 1 7.1% 1 Not enough variety 2.8% 4 0.0% 0 0.0% 0 7.7% 1 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 7.1% 1 (Don’t know) 5.6% 8 18.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 8.3% 1 6.3% 1 0.0% 0 0.0% 0 14.3% 2 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 4 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Q09 How would you describe (Study Centre) current shopping and service mix ?

Too many small 40.3% 58 45.5% 5 64.3% 9 46.2% 6 42.9% 3 37.5% 3 17.4% 4 50.0% 6 25.0% 4 37.5% 6 60.0% 6 42.9% 6 (independent) shops / not enough large (chain) stores About the right mix 31.9% 46 18.2% 2 14.3% 2 30.8% 4 28.6% 2 0.0% 0 52.2% 12 33.3% 4 56.3% 9 31.3% 5 20.0% 2 28.6% 4 Not enough small 20.8% 30 18.2% 2 21.4% 3 23.1% 3 14.3% 1 50.0% 4 21.7% 5 8.3% 1 12.5% 2 31.3% 5 10.0% 1 21.4% 3 (independent) shops (Don’t know) 6.9% 10 18.2% 2 0.0% 0 0.0% 0 14.3% 1 12.5% 1 8.7% 2 8.3% 1 6.3% 1 0.0% 0 10.0% 1 7.1% 1 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Mean Score [Very good = 5, Quite good = 4, Neither good nor poor = 3, Quite poor = 2, Very poor = 1]

Q10 How do you rate the centre in terms of the following ?

Rents

Very good 2.1% 3 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 4.3% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 14.6% 21 36.4% 4 0.0% 0 15.4% 2 14.3% 1 25.0% 2 8.7% 2 8.3% 1 25.0% 4 6.3% 1 10.0% 1 21.4% 3 Neither good nor poor 28.5% 41 27.3% 3 50.0% 7 23.1% 3 57.1% 4 12.5% 1 26.1% 6 25.0% 3 31.3% 5 31.3% 5 20.0% 2 14.3% 2 Quite poor 20.8% 30 18.2% 2 14.3% 2 23.1% 3 0.0% 0 25.0% 2 26.1% 6 16.7% 2 6.3% 1 31.3% 5 30.0% 3 28.6% 4 Very poor 13.2% 19 0.0% 0 14.3% 2 15.4% 2 0.0% 0 12.5% 1 4.3% 1 8.3% 1 18.8% 3 25.0% 4 40.0% 4 7.1% 1 (Don’t know) 20.8% 30 18.2% 2 21.4% 3 15.4% 2 28.6% 2 25.0% 2 30.4% 7 33.3% 4 18.8% 3 6.3% 1 0.0% 0 28.6% 4 Mean: 2.64 3.22 2.45 2.73 3.20 2.67 2.75 2.88 2.77 2.20 2.00 2.70 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Rates

Very good 1.4% 2 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1 Quite good 7.6% 11 9.1% 1 7.1% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 25.0% 4 12.5% 2 10.0% 1 7.1% 1 Neither good nor poor 31.3% 45 27.3% 3 28.6% 4 38.5% 5 57.1% 4 25.0% 2 34.8% 8 41.7% 5 12.5% 2 25.0% 4 30.0% 3 35.7% 5 Quite poor 20.8% 30 18.2% 2 14.3% 2 23.1% 3 0.0% 0 25.0% 2 17.4% 4 33.3% 4 6.3% 1 25.0% 4 40.0% 4 28.6% 4 Very poor 24.3% 35 27.3% 3 35.7% 5 23.1% 3 28.6% 2 25.0% 2 34.8% 8 0.0% 0 18.8% 3 37.5% 6 10.0% 1 14.3% 2 (Don’t know) 14.6% 21 18.2% 2 14.3% 2 7.7% 1 14.3% 1 25.0% 2 8.7% 2 25.0% 3 37.5% 6 0.0% 0 10.0% 1 7.1% 1 Mean: 2.31 2.22 2.08 2.42 2.33 2.00 2.10 2.56 2.70 2.13 2.44 2.62 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 5 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Availability of parking

Very good 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Quite good 9.0% 13 9.1% 1 21.4% 3 7.7% 1 0.0% 0 25.0% 2 4.3% 1 0.0% 0 12.5% 2 6.3% 1 20.0% 2 0.0% 0 Neither good nor poor 11.8% 17 27.3% 3 14.3% 2 7.7% 1 14.3% 1 0.0% 0 0.0% 0 16.7% 2 12.5% 2 18.8% 3 20.0% 2 7.1% 1 Quite poor 27.1% 39 36.4% 4 14.3% 2 38.5% 5 28.6% 2 50.0% 4 21.7% 5 25.0% 3 31.3% 5 18.8% 3 20.0% 2 28.6% 4 Very poor 44.4% 64 27.3% 3 50.0% 7 38.5% 5 57.1% 4 25.0% 2 69.6% 16 41.7% 5 18.8% 3 50.0% 8 40.0% 4 50.0% 7 (Don’t know) 6.9% 10 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 4.3% 1 16.7% 2 18.8% 3 6.3% 1 0.0% 0 14.3% 2 Mean: 1.87 2.18 2.07 1.83 1.57 2.25 1.36 1.70 2.46 1.80 2.20 1.50 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Parking charges

Very good 2.8% 4 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 14.3% 2 Quite good 3.5% 5 0.0% 0 0.0% 0 7.7% 1 14.3% 1 0.0% 0 0.0% 0 8.3% 1 6.3% 1 0.0% 0 10.0% 1 0.0% 0 Neither good nor poor 18.1% 26 27.3% 3 7.1% 1 7.7% 1 28.6% 2 25.0% 2 8.7% 2 16.7% 2 37.5% 6 25.0% 4 10.0% 1 14.3% 2 Quite poor 18.8% 27 18.2% 2 14.3% 2 23.1% 3 0.0% 0 25.0% 2 17.4% 4 16.7% 2 12.5% 2 25.0% 4 30.0% 3 21.4% 3 Very poor 38.9% 56 27.3% 3 14.3% 2 53.8% 7 42.9% 3 50.0% 4 60.9% 14 25.0% 3 31.3% 5 50.0% 8 40.0% 4 21.4% 3 (Don’t know) 18.1% 26 27.3% 3 57.1% 8 7.7% 1 14.3% 1 0.0% 0 13.0% 3 33.3% 4 6.3% 1 0.0% 0 10.0% 1 28.6% 4 Mean: 1.93 2.00 2.33 1.67 2.17 1.75 1.40 2.13 2.40 1.75 1.89 2.50 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Traffic congestion

Very good 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1 Quite good 9.7% 14 9.1% 1 0.0% 0 23.1% 3 0.0% 0 12.5% 1 13.0% 3 0.0% 0 12.5% 2 12.5% 2 20.0% 2 0.0% 0 Neither good nor poor 36.1% 52 36.4% 4 57.1% 8 38.5% 5 0.0% 0 37.5% 3 39.1% 9 33.3% 4 25.0% 4 56.3% 9 20.0% 2 28.6% 4 Quite poor 25.7% 37 36.4% 4 21.4% 3 15.4% 2 71.4% 5 12.5% 1 21.7% 5 25.0% 3 25.0% 4 18.8% 3 30.0% 3 28.6% 4 Very poor 19.4% 28 18.2% 2 21.4% 3 15.4% 2 14.3% 1 25.0% 2 8.7% 2 33.3% 4 18.8% 3 12.5% 2 30.0% 3 28.6% 4 (Don’t know) 7.6% 11 0.0% 0 0.0% 0 7.7% 1 14.3% 1 12.5% 1 13.0% 3 8.3% 1 18.8% 3 0.0% 0 0.0% 0 7.1% 1 Mean: 2.44 2.36 2.36 2.75 1.83 2.43 2.80 2.00 2.38 2.69 2.30 2.23 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 6 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Bus service

Very good 19.4% 28 18.2% 2 28.6% 4 7.7% 1 0.0% 0 25.0% 2 26.1% 6 16.7% 2 25.0% 4 25.0% 4 10.0% 1 14.3% 2 Quite good 50.7% 73 45.5% 5 64.3% 9 61.5% 8 71.4% 5 50.0% 4 34.8% 8 50.0% 6 31.3% 5 62.5% 10 70.0% 7 42.9% 6 Neither good nor poor 13.9% 20 9.1% 1 0.0% 0 7.7% 1 28.6% 2 25.0% 2 13.0% 3 16.7% 2 18.8% 3 6.3% 1 10.0% 1 28.6% 4 Quite poor 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 8.3% 1 0.0% 0 0.0% 0 0.0% 0 7.1% 1 Very poor 2.1% 3 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 10.0% 1 0.0% 0 (Don’t know) 11.8% 17 18.2% 2 7.1% 1 23.1% 3 0.0% 0 0.0% 0 21.7% 5 8.3% 1 18.8% 3 6.3% 1 0.0% 0 7.1% 1 Mean: 3.94 3.78 4.31 4.00 3.71 4.00 4.06 3.82 3.85 4.20 3.70 3.69 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Personal safety

Very good 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Quite good 20.8% 30 9.1% 1 21.4% 3 23.1% 3 0.0% 0 12.5% 1 21.7% 5 0.0% 0 18.8% 3 43.8% 7 10.0% 1 42.9% 6 Neither good nor poor 26.4% 38 18.2% 2 28.6% 4 30.8% 4 28.6% 2 37.5% 3 34.8% 8 25.0% 3 37.5% 6 18.8% 3 20.0% 2 7.1% 1 Quite poor 25.7% 37 36.4% 4 28.6% 4 38.5% 5 57.1% 4 37.5% 3 13.0% 3 25.0% 3 6.3% 1 25.0% 4 40.0% 4 14.3% 2 Very poor 19.4% 28 36.4% 4 14.3% 2 7.7% 1 14.3% 1 12.5% 1 8.7% 2 41.7% 5 18.8% 3 12.5% 2 30.0% 3 28.6% 4 (Don’t know) 6.3% 9 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 17.4% 4 8.3% 1 12.5% 2 0.0% 0 0.0% 0 7.1% 1 Mean: 2.56 2.00 2.62 2.69 2.14 2.50 3.00 1.82 2.86 2.94 2.10 2.69 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Business security

Very good 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 4.3% 1 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Quite good 22.2% 32 27.3% 3 14.3% 2 15.4% 2 0.0% 0 12.5% 1 21.7% 5 25.0% 3 18.8% 3 43.8% 7 20.0% 2 28.6% 4 Neither good nor poor 32.6% 47 27.3% 3 21.4% 3 46.2% 6 71.4% 5 37.5% 3 47.8% 11 16.7% 2 31.3% 5 25.0% 4 10.0% 1 28.6% 4 Quite poor 24.3% 35 36.4% 4 50.0% 7 15.4% 2 14.3% 1 37.5% 3 13.0% 3 41.7% 5 6.3% 1 25.0% 4 30.0% 3 14.3% 2 Very poor 11.8% 17 9.1% 1 7.1% 1 7.7% 1 14.3% 1 0.0% 0 4.3% 1 0.0% 0 25.0% 4 6.3% 1 40.0% 4 21.4% 3 (Don’t know) 6.9% 10 0.0% 0 7.1% 1 15.4% 2 0.0% 0 0.0% 0 8.7% 2 16.7% 2 12.5% 2 0.0% 0 0.0% 0 7.1% 1 Mean: 2.77 2.73 2.46 2.82 2.57 3.00 3.10 2.80 2.71 3.06 2.10 2.69 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 7 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Range of shops & services available

Very good 0.7% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 20.8% 30 0.0% 0 0.0% 0 23.1% 3 0.0% 0 12.5% 1 30.4% 7 25.0% 3 37.5% 6 25.0% 4 30.0% 3 21.4% 3 Neither good nor poor 27.1% 39 18.2% 2 35.7% 5 30.8% 4 57.1% 4 25.0% 2 30.4% 7 16.7% 2 31.3% 5 25.0% 4 10.0% 1 21.4% 3 Quite poor 31.9% 46 45.5% 5 50.0% 7 30.8% 4 14.3% 1 62.5% 5 26.1% 6 41.7% 5 12.5% 2 25.0% 4 40.0% 4 21.4% 3 Very poor 13.2% 19 27.3% 3 14.3% 2 7.7% 1 28.6% 2 0.0% 0 4.3% 1 0.0% 0 6.3% 1 18.8% 3 20.0% 2 28.6% 4 (Don’t know) 6.3% 9 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 16.7% 2 12.5% 2 6.3% 1 0.0% 0 7.1% 1 Mean: 2.61 1.90 2.21 2.92 2.29 2.50 2.95 2.80 3.14 2.60 2.50 2.38 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Quality of shops & services available

Very good 1.4% 2 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Quite good 19.4% 28 9.1% 1 7.1% 1 7.7% 1 14.3% 1 12.5% 1 30.4% 7 8.3% 1 31.3% 5 25.0% 4 30.0% 3 21.4% 3 Neither good nor poor 29.2% 42 18.2% 2 28.6% 4 46.2% 6 42.9% 3 12.5% 1 34.8% 8 16.7% 2 37.5% 6 25.0% 4 0.0% 0 42.9% 6 Quite poor 31.9% 46 36.4% 4 35.7% 5 38.5% 5 28.6% 2 75.0% 6 21.7% 5 50.0% 6 0.0% 0 37.5% 6 50.0% 5 14.3% 2 Very poor 11.1% 16 27.3% 3 21.4% 3 0.0% 0 14.3% 1 0.0% 0 4.3% 1 0.0% 0 12.5% 2 12.5% 2 20.0% 2 14.3% 2 (Don’t know) 6.9% 10 9.1% 1 7.1% 1 0.0% 0 0.0% 0 0.0% 0 8.7% 2 25.0% 3 12.5% 2 0.0% 0 0.0% 0 7.1% 1 Mean: 2.66 2.10 2.23 2.85 2.57 2.38 3.00 2.44 3.21 2.63 2.40 2.77 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Entertainment and leisure facilities

Very good 4.2% 6 0.0% 0 7.1% 1 15.4% 2 0.0% 0 0.0% 0 4.3% 1 0.0% 0 6.3% 1 0.0% 0 0.0% 0 7.1% 1 Quite good 20.1% 29 9.1% 1 14.3% 2 53.8% 7 0.0% 0 12.5% 1 39.1% 9 0.0% 0 18.8% 3 18.8% 3 0.0% 0 21.4% 3 Neither good nor poor 22.2% 32 9.1% 1 35.7% 5 15.4% 2 28.6% 2 12.5% 1 26.1% 6 33.3% 4 18.8% 3 12.5% 2 40.0% 4 14.3% 2 Quite poor 25.0% 36 45.5% 5 28.6% 4 7.7% 1 42.9% 3 12.5% 1 8.7% 2 33.3% 4 18.8% 3 43.8% 7 20.0% 2 28.6% 4 Very poor 14.6% 21 9.1% 1 0.0% 0 7.7% 1 14.3% 1 50.0% 4 13.0% 3 16.7% 2 6.3% 1 25.0% 4 20.0% 2 14.3% 2 (Don’t know) 13.9% 20 27.3% 3 14.3% 2 0.0% 0 14.3% 1 12.5% 1 8.7% 2 16.7% 2 31.3% 5 0.0% 0 20.0% 2 14.3% 2 Mean: 2.70 2.25 3.00 3.62 2.17 1.86 3.14 2.20 3.00 2.25 2.25 2.75 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 8 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Marketing / promotion / events

Very good 0.7% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 7.6% 11 0.0% 0 0.0% 0 15.4% 2 0.0% 0 12.5% 1 17.4% 4 0.0% 0 6.3% 1 6.3% 1 10.0% 1 7.1% 1 Neither good nor poor 22.9% 33 27.3% 3 28.6% 4 7.7% 1 0.0% 0 0.0% 0 34.8% 8 25.0% 3 18.8% 3 18.8% 3 40.0% 4 28.6% 4 Quite poor 29.9% 43 36.4% 4 28.6% 4 46.2% 6 71.4% 5 12.5% 1 13.0% 3 33.3% 4 18.8% 3 31.3% 5 30.0% 3 35.7% 5 Very poor 18.1% 26 9.1% 1 21.4% 3 15.4% 2 14.3% 1 12.5% 1 17.4% 4 25.0% 3 18.8% 3 31.3% 5 10.0% 1 14.3% 2 (Don’t know) 20.8% 30 27.3% 3 21.4% 3 7.7% 1 14.3% 1 62.5% 5 17.4% 4 16.7% 2 37.5% 6 12.5% 2 10.0% 1 14.3% 2 Mean: 2.28 2.25 2.09 2.50 1.83 2.33 2.63 2.00 2.20 2.00 2.56 2.33 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Liveliness / street life / character

Very good 3.5% 5 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.0% 3 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Quite good 22.2% 32 36.4% 4 0.0% 0 69.2% 9 0.0% 0 0.0% 0 39.1% 9 8.3% 1 18.8% 3 12.5% 2 10.0% 1 21.4% 3 Neither good nor poor 25.7% 37 18.2% 2 21.4% 3 23.1% 3 0.0% 0 50.0% 4 17.4% 4 41.7% 5 18.8% 3 25.0% 4 50.0% 5 28.6% 4 Quite poor 20.1% 29 0.0% 0 35.7% 5 0.0% 0 42.9% 3 25.0% 2 13.0% 3 25.0% 3 18.8% 3 43.8% 7 10.0% 1 14.3% 2 Very poor 16.0% 23 18.2% 2 21.4% 3 7.7% 1 42.9% 3 25.0% 2 8.7% 2 8.3% 1 6.3% 1 12.5% 2 20.0% 2 28.6% 4 (Don’t know) 12.5% 18 18.2% 2 21.4% 3 0.0% 0 14.3% 1 0.0% 0 8.7% 2 16.7% 2 31.3% 5 6.3% 1 10.0% 1 7.1% 1 Mean: 2.74 3.22 2.00 3.54 1.50 2.25 3.38 2.60 3.00 2.40 2.56 2.46 Base: 144 11 14 13 7 8 23 12 16 16 10 14

The market

Very good 1.4% 2 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 Quite good 14.6% 21 36.4% 4 0.0% 0 30.8% 4 14.3% 1 0.0% 0 17.4% 4 0.0% 0 12.5% 2 6.3% 1 30.0% 3 14.3% 2 Neither good nor poor 21.5% 31 18.2% 2 35.7% 5 15.4% 2 14.3% 1 37.5% 3 8.7% 2 25.0% 3 18.8% 3 37.5% 6 20.0% 2 14.3% 2 Quite poor 16.7% 24 0.0% 0 28.6% 4 7.7% 1 14.3% 1 25.0% 2 26.1% 6 8.3% 1 18.8% 3 12.5% 2 20.0% 2 14.3% 2 Very poor 14.6% 21 9.1% 1 0.0% 0 15.4% 2 28.6% 2 12.5% 1 34.8% 8 8.3% 1 0.0% 0 12.5% 2 0.0% 0 28.6% 4 (Don’t know) 31.3% 45 36.4% 4 35.7% 5 23.1% 3 28.6% 2 25.0% 2 13.0% 3 58.3% 7 50.0% 8 25.0% 4 30.0% 3 28.6% 4 Mean: 2.59 3.29 2.56 3.10 2.20 2.33 2.10 2.40 2.88 2.75 3.14 2.20 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 9 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Quality / number of places to eat / drink

Very good 15.3% 22 0.0% 0 7.1% 1 38.5% 5 0.0% 0 0.0% 0 26.1% 6 0.0% 0 6.3% 1 6.3% 1 10.0% 1 50.0% 7 Quite good 41.0% 59 9.1% 1 35.7% 5 61.5% 8 14.3% 1 0.0% 0 56.5% 13 33.3% 4 43.8% 7 81.3% 13 40.0% 4 21.4% 3 Neither good nor poor 20.1% 29 36.4% 4 42.9% 6 0.0% 0 42.9% 3 25.0% 2 8.7% 2 25.0% 3 25.0% 4 12.5% 2 10.0% 1 14.3% 2 Quite poor 11.1% 16 27.3% 3 14.3% 2 0.0% 0 14.3% 1 62.5% 5 0.0% 0 16.7% 2 0.0% 0 0.0% 0 20.0% 2 7.1% 1 Very poor 5.6% 8 27.3% 3 0.0% 0 0.0% 0 14.3% 1 12.5% 1 0.0% 0 8.3% 1 6.3% 1 0.0% 0 10.0% 1 0.0% 0 (Don’t know) 6.9% 10 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 8.7% 2 16.7% 2 18.8% 3 0.0% 0 10.0% 1 7.1% 1 Mean: 3.53 2.27 3.36 4.38 2.67 2.13 4.19 3.00 3.54 3.94 3.22 4.23 Base: 144 11 14 13 7 8 23 12 16 16 10 14

General shopping environment

Very good 3.5% 5 0.0% 0 0.0% 0 15.4% 2 0.0% 0 0.0% 0 4.3% 1 0.0% 0 6.3% 1 6.3% 1 0.0% 0 0.0% 0 Quite good 18.8% 27 9.1% 1 28.6% 4 15.4% 2 14.3% 1 0.0% 0 26.1% 6 8.3% 1 18.8% 3 31.3% 5 30.0% 3 7.1% 1 Neither good nor poor 27.1% 39 27.3% 3 28.6% 4 30.8% 4 28.6% 2 12.5% 1 17.4% 4 33.3% 4 25.0% 4 25.0% 4 20.0% 2 50.0% 7 Quite poor 28.5% 41 54.5% 6 21.4% 3 15.4% 2 28.6% 2 75.0% 6 34.8% 8 25.0% 3 18.8% 3 18.8% 3 30.0% 3 14.3% 2 Very poor 13.9% 20 9.1% 1 21.4% 3 23.1% 3 14.3% 1 12.5% 1 4.3% 1 16.7% 2 12.5% 2 12.5% 2 20.0% 2 14.3% 2 (Don’t know) 8.3% 12 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 13.0% 3 16.7% 2 18.8% 3 6.3% 1 0.0% 0 14.3% 2 Mean: 2.67 2.36 2.64 2.85 2.50 2.00 2.90 2.40 2.85 3.00 2.60 2.58 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Convenience for shoppers

Very good 3.5% 5 0.0% 0 7.1% 1 7.7% 1 0.0% 0 0.0% 0 13.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 16.0% 23 9.1% 1 7.1% 1 23.1% 3 0.0% 0 0.0% 0 17.4% 4 16.7% 2 18.8% 3 25.0% 4 20.0% 2 21.4% 3 Neither good nor poor 31.3% 45 36.4% 4 35.7% 5 23.1% 3 57.1% 4 12.5% 1 17.4% 4 33.3% 4 18.8% 3 43.8% 7 50.0% 5 35.7% 5 Quite poor 26.4% 38 45.5% 5 28.6% 4 30.8% 4 14.3% 1 75.0% 6 34.8% 8 16.7% 2 18.8% 3 6.3% 1 20.0% 2 14.3% 2 Very poor 13.2% 19 9.1% 1 14.3% 2 15.4% 2 14.3% 1 12.5% 1 8.7% 2 16.7% 2 18.8% 3 12.5% 2 10.0% 1 14.3% 2 (Don’t know) 9.7% 14 0.0% 0 7.1% 1 0.0% 0 14.3% 1 0.0% 0 8.7% 2 16.7% 2 25.0% 4 12.5% 2 0.0% 0 14.3% 2 Mean: 2.67 2.45 2.62 2.77 2.50 2.00 2.90 2.60 2.50 2.93 2.80 2.75 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 10 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Q11 In planning for the future of the town centre, what do you think are the four most important things listed below ?

Increase range of national 34.0% 49 27.3% 3 64.3% 9 38.5% 5 28.6% 2 25.0% 2 13.0% 3 41.7% 5 18.8% 3 31.3% 5 40.0% 4 57.1% 8 multiple / chain stores Increase range of local / 34.0% 49 36.4% 4 21.4% 3 38.5% 5 42.9% 3 37.5% 3 34.8% 8 16.7% 2 43.8% 7 56.3% 9 20.0% 2 21.4% 3 speciality retailers Improve quality of shops and 45.1% 65 45.5% 5 35.7% 5 38.5% 5 57.1% 4 75.0% 6 39.1% 9 58.3% 7 43.8% 7 31.3% 5 70.0% 7 35.7% 5 services Improve appearance of the 4.2% 6 9.1% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 6.3% 1 0.0% 0 0.0% 0 14.3% 2 town centre Improve the market 16.0% 23 18.2% 2 7.1% 1 15.4% 2 14.3% 1 0.0% 0 52.2% 12 0.0% 0 6.3% 1 25.0% 4 0.0% 0 0.0% 0 Make centre safer (CCTV, 57.6% 83 63.6% 7 64.3% 9 61.5% 8 57.1% 4 62.5% 5 34.8% 8 75.0% 9 56.3% 9 62.5% 10 60.0% 6 57.1% 8 policing, better lighting etc..) Remove / reduce traffic 18.8% 27 36.4% 4 21.4% 3 23.1% 3 28.6% 2 12.5% 1 0.0% 0 25.0% 3 12.5% 2 12.5% 2 20.0% 2 35.7% 5 congestion Provide more housing in the 4.2% 6 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 0.0% 0 6.3% 1 0.0% 0 0.0% 0 14.3% 2 town centre Improve frequency of bus 4.2% 6 18.2% 2 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 8.3% 1 0.0% 0 0.0% 0 20.0% 2 0.0% 0 services to the town centre Improve public car parking 60.4% 87 45.5% 5 50.0% 7 61.5% 8 71.4% 5 62.5% 5 73.9% 17 41.7% 5 43.8% 7 75.0% 12 40.0% 4 85.7% 12 availability and reduce car parking charges Provide better entertainment 16.0% 23 18.2% 2 7.1% 1 23.1% 3 14.3% 1 37.5% 3 17.4% 4 8.3% 1 18.8% 3 18.8% 3 10.0% 1 7.1% 1 and leisure Improve quality and range of 11.1% 16 27.3% 3 14.3% 2 0.0% 0 42.9% 3 37.5% 3 0.0% 0 8.3% 1 0.0% 0 12.5% 2 10.0% 1 7.1% 1 cafes and restaurants Improve pedestrian links and 14.6% 21 45.5% 5 7.1% 1 15.4% 2 28.6% 2 0.0% 0 13.0% 3 0.0% 0 18.8% 3 6.3% 1 10.0% 1 21.4% 3 facilities in the town centre Improve quality of shop units 25.0% 36 36.4% 4 28.6% 4 7.7% 1 28.6% 2 37.5% 3 30.4% 7 8.3% 1 31.3% 5 25.0% 4 20.0% 2 21.4% 3 / retail accommodation Encourage / promote Sunday 13.9% 20 18.2% 2 7.1% 1 23.1% 3 14.3% 1 12.5% 1 21.7% 5 8.3% 1 12.5% 2 18.8% 3 0.0% 0 7.1% 1 trading Promote / publicise the 20.8% 30 27.3% 3 14.3% 2 30.8% 4 14.3% 1 12.5% 1 26.1% 6 0.0% 0 37.5% 6 25.0% 4 10.0% 1 14.3% 2 attractions of the town centre Provide and improve public 8.3% 12 18.2% 2 14.3% 2 15.4% 2 0.0% 0 0.0% 0 4.3% 1 0.0% 0 12.5% 2 0.0% 0 20.0% 2 7.1% 1 transport facilities in the town centre More office accommodation 11.8% 17 9.1% 1 14.3% 2 15.4% 2 14.3% 1 12.5% 1 17.4% 4 8.3% 1 6.3% 1 6.3% 1 10.0% 1 14.3% 2 Other 3.5% 5 9.1% 1 0.0% 0 0.0% 0 14.3% 1 0.0% 0 4.3% 1 0.0% 0 6.3% 1 6.3% 1 0.0% 0 0.0% 0 Make the area cleaner / too 7.6% 11 0.0% 0 0.0% 0 7.7% 1 14.3% 1 0.0% 0 4.3% 1 16.7% 2 12.5% 2 6.3% 1 0.0% 0 21.4% 3 much rubbish Have street furniture / plant 2.1% 3 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 2 0.0% 0 0.0% 0 pots etc (Don’t know) 2.8% 4 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 2 6.3% 1 0.0% 0 0.0% 0 0.0% 0

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 11 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

Base: 144 11 14 13 7 8 23 12 16 16 10 14

Q12 Finally, just for the purposes of the survey and to make sure we sample a representative cross section of the community, please could you tell me which of the following best describes your ethnic origin ?

White British 48.6% 70 45.5% 5 42.9% 6 15.4% 2 71.4% 5 50.0% 4 73.9% 17 25.0% 3 56.3% 9 50.0% 8 30.0% 3 57.1% 8 White Irish 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White Other 12.5% 18 18.2% 2 0.0% 0 38.5% 5 0.0% 0 25.0% 2 4.3% 1 16.7% 2 6.3% 1 6.3% 1 20.0% 2 14.3% 2 White & Black Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White & Black African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White & Asian 1.4% 2 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 Any other mixed background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Indian 11.8% 17 9.1% 1 21.4% 3 15.4% 2 14.3% 1 0.0% 0 4.3% 1 16.7% 2 12.5% 2 6.3% 1 20.0% 2 14.3% 2 Pakistani 2.8% 4 0.0% 0 7.1% 1 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 7.1% 1 Bangladeshi 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Any other Asian or Asian 2.8% 4 0.0% 0 7.1% 1 7.7% 1 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 British Caribbean 2.1% 3 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 6.3% 1 0.0% 0 0.0% 0 African 2.8% 4 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 20.0% 2 0.0% 0 Any other Black background 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 10.0% 1 0.0% 0 Chinese 4.2% 6 0.0% 0 7.1% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 16.7% 2 0.0% 0 6.3% 1 0.0% 0 7.1% 1 Other ethnic group 2.1% 3 0.0% 0 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 4.9% 7 9.1% 1 7.1% 1 15.4% 2 0.0% 0 0.0% 0 4.3% 1 8.3% 1 6.3% 1 0.0% 0 0.0% 0 0.0% 0 Base: 144 11 14 13 7 8 23 12 16 16 10 14

Q13 Please make any additional comments in the space provided below:

Other 20.8% 30 18.2% 2 28.6% 4 15.4% 2 28.6% 2 25.0% 2 30.4% 7 25.0% 3 25.0% 4 18.8% 3 0.0% 0 7.1% 1 Business rates are too high 4.9% 7 0.0% 0 0.0% 0 7.7% 1 0.0% 0 12.5% 1 8.7% 2 0.0% 0 0.0% 0 18.8% 3 0.0% 0 0.0% 0 Lack of safety / too much 4.2% 6 9.1% 1 0.0% 0 15.4% 2 0.0% 0 0.0% 0 0.0% 0 8.3% 1 6.3% 1 0.0% 0 0.0% 0 7.1% 1 crime/ need Police presence Poor parking facilities 4.2% 6 9.1% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0 8.7% 2 0.0% 0 6.3% 1 6.3% 1 0.0% 0 0.0% 0 Traffic congestion 3.5% 5 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 6.3% 1 0.0% 0 14.3% 2 (Nothing else) 75.0% 108 81.8% 9 71.4% 10 76.9% 10 71.4% 5 62.5% 5 69.6% 16 75.0% 9 68.8% 11 75.0% 12100.0% 10 78.6% 11 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research by Location London Borough of Lambeth Business Occupiers Survey Page 12 for Nathaniel Lichfield & Partners April 2008

Total Brixton Streatham Clapham West Stockwell Waterloo (inc Norbury Herne Hill Lavender Hill Camberwell Westow Hill / (inc High Street Norwood (inc. Lower Marsh Green Crystal Palace Streatham Tulse Hill) & The Cut) Hill)

LOC Location

Brixton 7.6% 11 100.0% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Streatham (inc Streatham 9.7% 14 0.0% 0100.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hill) Clapham High Street 9.0% 13 0.0% 0 0.0% 0100.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 West Norwood (inc. Tulse 4.9% 7 0.0% 0 0.0% 0 0.0% 0 100.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hill) Stockwell 5.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waterloo (inc Lower Marsh 16.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 & The Cut) Norbury 8.3% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Herne Hill 11.1% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 16 0.0% 0 0.0% 0 0.0% 0 Lavender Hill 11.1% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 16 0.0% 0 0.0% 0 Camberwell Green 6.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 10 0.0% 0 Westow Hill / Crystal Palace 9.7% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 14 Base: 144 11 14 13 7 8 23 12 16 16 10 14

500308 NEMS market research Appendix J

Analysis of Local Centres

LON\R11482-09 (FINAL).doc 235 LOCAL CENTRES

Kennington Road

Kennington Road is a small local centre with 17 commercial retail/service units, of which 5 are retail units. It provides seven of the eleven identified ‘key’ local needs therefore scoring 7 on the local needs index. The centre consists of parades of shops on the western side of Kennington Road running from the junction with Cosser Street to the junction with Hercules Road. A relatively good range of retail units are provided for a centre of its size also reasonably good and includes a pharmacy, a bakery, a newsagent and a florist. The service provision is somewhat more limited and includes two hairdressers, a locksmith, two restaurants, a café and a bookmaker. The centre also includes a dentist. There are no vacant units within Kennington Road Local Centre suggesting a strong demand for premises. The environmental quality within the centre is generally high; the buildings are attractive historic three to five storey terrace buildings from a variety of periods, which are well maintained and enhance the attractiveness of the centre. The fascias of the commercial units are also all well maintained. The paving is very wide, even and clean with little evidence of litter or detritus, there is a well marked step running along the pavement, with the section along the shops being slightly raised. The centre contains an adequate provision of street lighting and litter bins, however CCTV is not evident within the centre, the centre contains a number of phone boxes and a post box. The centre has excellent public transport links as it is opposite Lambeth North Station, has two a bus stop within the centre, and several further bus stops located within close proximity to the centre providing links across London.

Lambeth Walk

Lambeth Walk is a small sized local centre with 20 commercial retail/service units, of which 8 are retail units. It provides five of the eleven identified ‘key’ local needs therefore scoring 5 on the local needs index. The centre consists of a parade of shops on the south eastern side of Lambeth Walk within a relatively new housing estate. The range of retail units is reasonable for a centre of its size and include two grocers, a newsagent, an off licence, a charity shop, a pharmacy, an optician and a clothing shop. The service provision is very limited and comprises a laundrette, a café and a takeaway. The centre has a very high vacancy rate (45%) which suggests a weak demand for premises. The environmental quality within the centre is generally quite poor; the parade is the ground floor of a 1960s style residential block and is under a large overhang which darken the parade. The fascias of the operational commercial units are generally well maintained, however, the high proportion of vacant units detracts significantly from the environmental quality of the centre. The paving is very wide, even and well maintained, however, it is underutilised as there is ample space for provision of planting and/or public seating. Street lighting is provided on the western side of Lambeth Walk, away from the parade, however, the parade has only basic lighting under the overhang. The centre contains an adequate provision of litter bins, and cycle racks, however CCTV is not evident within the centre. The centre has reasonable good public transport links, with Vauxhall and Lambeth North stations just under a kilometre’s walk a number of bus stops located within the surrounding area.

Black Prince Road

Black Prince Road is a small local centre with 8 commercial retail/service units, of which 2 are retail units. It provides four of the eleven identified ‘key’ local needs therefore scoring 4 on the local needs index. The centre consists of a parade of shops on the southern side of Black Prince Road immediately east of the railway line. The retail units within the centre are a Costcutter convenience store and a sandwich bar, in terms of service provision the centre

LON\R11482-09 (FINAL).doc 236 contains a hairdresser, a shoe repairer and a bookmaker. The centre also contains two public houses. The centre has only one vacant unit, which suggests a relatively strong demand for premises. The environmental quality within the centre is reasonably high; the parade is part of an interwar development, and is on the ground floor of a four storey building. Bothe the upper parts of the building and the fascias of the commercial units are reasonably well maintained, but would benefit from further maintenance works such as repainting. The pavements are on the narrow side, however, are even and clean with little evidence of litter or detritus. The centre contains an adequate provision of street lighting and litter bins, but there is no CCTV. The centre has reasonable public transport links, with Vauxhall and Kennington stations approximately a kilometre from the centre. Although there are no bus stops within the centre, there is one bus route that runs along Black Prince Road and several surrounding bus stops within walking distance.

Vauxhall Street

Vauxhall Street is a small local centre with 18 commercial retail/service units, of which 3 are retail units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. The centre consists of parades of shops on the western side of Vauxhall Street and the southern side of Jonathon Street. The retail provision is dominated by convenience retail and comprises a butcher, a confectioner and a small food store. The service provision is also limited and comprises a café, a hairdresser, a laundrette and a takeaway. The centre has a relatively high vacancy rate (29.4%), which is higher than the national average and suggests a relatively weak demand for premises. The environmental quality within the centre is relatively high. The parade is part of an interwar housing development and is on the ground floor of five storey residential buildings, the upper parts of which are reasonably well maintained. The retail parade of Vauxhall Street Local Centre have been refurbished relatively recently, and as such the fascias are well maintained and uniform is size and style. The paving throughout the centre is relatively wide, even and clean. The centre contains areas of planting, cycle racks and hanging baskets. The centre contains an adequate provision of street lighting and litter bins, but does not have any CCTV. The centre has reasonable public transport links, with Vauxhall, Oval and Kennington stations all within a kilometre’s walking distance of the centre. Whilst no bus routes pass through the centre, there are several bus stops within the surrounding area and within walking distance of the centre.

Kennington Lane

Kennington Lane is a small sized local centre with 24 commercial retail/service units, of which 4 are retail units. It provides seven of the eleven identified ‘key’ local needs therefore scoring 7 on the local needs index. The centre consists of parades of shops predominantly on the northern side of Kennington Lane around the junction with Tyers Street. The retail provision is dominated by small convenience units and comprises three general convenience stores and a newsagent. The service provision is relatively good, but is dominated by food and drink outlets, although there are also two hairdressers, a tanning salon, a bookmakers and a public house. The centre’s vacancy rate is slightly higher than the national average at 12.5%. The environmental quality within the centre is reasonably good; the quality of the buildings is generally good, with a mix of historic terrace buildings and more modern buildings. The shop fascias are generally well maintained although a noticeable minority have a run down appearance. The upper parts of buildings are generally quite poorly maintained, although none are in a state of disrepair. The paving throughout the centre is generally wide, even and clean, and while the centre contains an adequate provision of street lighting, there is a general lack of litter bins, and CCTV is not evident. The centre has good public transport links, with Vauxhall and Oval stations both within a kilometre’s walking

LON\R11482-09 (FINAL).doc 237 distance of the centre, one bus route running through the centre, and a number serving the immediate surrounding area.

Kennington Cross

Kennington Cross is a large local centre with 70 commercial retail/service units, of which 11 are retail units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. The centre consists of parades of shops on Kennington Road, Windmill Row and Kennington Lane in a residential area within walking distance of Oval Station. Despite its large size, the range of retail units is relatively poor with only 15% of the total number of units being retail units; restaurants, cafes, takeaways and estate agents dominate the non-retail units within the centre. The centre does not contain any shops where top-up food shopping may be undertaken, however, it offers a small specialist range of comparison shops such as a music shop and an art shop. The environmental quality within the centre is generally high; the buildings are attractive historic three to four storey terrace buildings, which are well maintained and painted in bright colours. For the most part the paving is wide, even and clean with little evidence of litter or detritus. The centre contains an adequate provision of street lighting, litter bins and CCTV, however there is no public seating, although there is seating outside some of the cafés, which add to the centre’s vibrant atmosphere. Despite the vibrant atmosphere, the centre has a high vacancy rate (28.6%), and has a cluster of six vacant units along Kennington Road. The centre has good public transport links, with a number of bus stops located within and immediately around the centre, and Oval station (northern line) approximately 600m to the south of the centre.

Kennington Park Road

Kennington Park Road is a small sized local centre with 20 commercial retail/service units. It provides nine of the eleven identified ‘key’ local needs therefore scoring 9 on the local needs index. The centre is consists of a parade of shops on the north west side of Kennington Park Road, and following the corner round onto Kennington Road, approximately 200m north of Oval station, near opposite Kennington Park. Although the number of retail units within the centre is relatively low (20%), the centre provides an excellent range of day to day goods and services as indicated by its high score on the Local Needs Index. The centre provides a relatively large Costcutter store suitable for top-up food shopping alongside a number of units including a pharmacy, Post Office, laundrette, Barclays bank, dentist, a café and funeral director. The vacancy rate within the local centre is relatively low (6%) which is lower than the national average and suggests a high level of demand for premises. The environmental quality within the centre is relatively poor; the fascias of the commercial units is mixed, with some appearing quite shabby, although the upper parts of the buildings are generally well maintained. The paving throughout the centre is generally wide and even, but was observed to be quite dirty with relatively high levels of litter observed. The centre contains an adequate provision of street lighting and a phone box, however, there is a general lack of litter bins and CCTV is not evident within the centre. Public transport links to the centre are excellent with a number of bus stops in and around the centre complementing its close proximity to Oval station and proving links to other parts of inner London and beyond.

Clapham Road

Clapham Road is a small sized local centre with 26 commercial retail/service units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. Clapham Road local centre consists of a single parade on the north west side of Clapham Road stretching approximately 300m south from Oval station in a largely residential area. Although the centre does not have a store for top-up food shopping, it does provide a relatively good range of goods and services including a number of newsagents, a Threshers

LON\R11482-09 (FINAL).doc 238 off licence, a Blockbuster video, a pharmacy, a furniture shop, an electrical appliance shop, a dentist, two public houses, an estate agent and two restaurants. The vacancy rate within the centre (11.2%) is approximately equal to the national average suggesting a healthy demand for premises. The environmental quality within the centre is relatively high; the buildings are predominantly fairly attractive three storey historic terraces, which are well maintained as are the fascias. The paving throughout the centre is very wide, however, is quite uneven and slopes downwards towards the road. The centre has a good provision of street lighting, litter bins and CCTV and also contains a phone box and a post box. Although there is no public seating, outdoor seating is provided outside one of the restaurants which adds the centre’s feeling of vibrancy. The busy road detracts from the otherwise pleasant environment within the centre. The centre has good public transport links, being next to Oval station and having a bus stop at the southern end of the centre, and a number of bus stops within easy reach of the centre, serving a wide range of locations across London.

Brixton Road (North)

Brixton Road (North) is a large local centre with 46 commercial retail/service units. It provides ten of the eleven identified ‘key’ local needs therefore scoring 10 on the local needs index, with a bank being the only identified local need not served. Brixton Road (North) local centre consists of a long parade (approximately 400m) on the western side of Brixton Road, approximately 30m north of Kennington Park Road. Brixton Road (North) has a good retail offer with a range of both comparison and convenience shops including a grocer, general convenience store, newsagents, two hardware stores, a clothing store and an optician. There is also a range of service uses, predominantly made up of takeaways, but also including restaurants, hairdressers, estate agents and a bookmaker’s. The vacancy rate within the centre is higher than the national average (15.2%), but there are no clusters of vacant units. The environmental quality within the centre is reasonable as although the centre functions well, it is not overly attractive. The buildings are mostly Victorian/Edwardian three to four storey terrace buildings which are, for the most part, reasonably well maintained, however, a noticeable minority of the fascias and upper parts of buildings are in a state of slight disrepair. The paving throughout the centre is fairly wide and generally even, however it is quite dirty and there is evidence of litter on the pavement. The centre has an adequate provision of street lighting and litter bins, and whilst some of the shops have their own CCTV, it does not cover the length of the centre. Brixton Road has relatively high traffic levels which detract somewhat from the environment of the centre, however, this is countered to some extent by the presence of Kennington Park at the southern end of the centre which is attractive and provides public seating. The public transport links to the centre are excellent – it is approximately 200m from Oval station and there are a number of bus stops in and around the centre providing links across London.

Wilcox Road

Wilcox Road is a small sized local centre with 37 commercial retail/service units. It provides eight of the eleven identified ‘key’ local needs therefore scoring 8 on the local needs index. The centre consists of parades of units of both sides of Wilcox Road, within a residential area, and close to Sainsbury’s on Wandsworth Road. Of the commercial units within the centre a relatively low proportion (21.6%) are retail units and as such a limited range of goods are available; the retail units include a newsagent, and off licence, a general convenience store, a pharmacy, a fishing shop and a furniture shop. The service units include a bookmaker’s, restaurants, cafés, takeaways and hairdressers. The centre also contains a public house. The vacancy rate is fairly high (32.4%) suggesting a weak demand for premises. The environmental quality of the centre is quite poor with an overall sense of it being a local centre in decline. The units on the northern side of Wilcox Road are relatively small single storey purpose built commercial units, whilst the units of the southern side of

LON\R11482-09 (FINAL).doc 239 Wilcox Road are three to four storey terrace buildings. The fascias and upper parts of buildings are generally not very well maintained, with many appearing shabby; this tired appearance is compounded by the high number of vacant units within the centre. Public transport links to the centre are reasonably good with a number of bus stops on Wandsworth Road to the west of the centre, and Vauxhall station just under a kilometre to the north of the centre.

South Lambeth Road

South Lambeth Road is a large local centre with 40 commercial retail/service units. It provides eight of the identified ‘key’ local needs therefore scoring 8 on the local needs index. South Lambeth Road local centre is a parade of commercial units located on the eastern side of South Lambeth Road, within a largely residential area. A quarter of the commercial units within the centre are retail units, of which most are convenience retailers including two grocers, two convenience stores and three newsagents, in terms of comparison provision there is a car stereo equipment shop, a pharmacy and a shop selling collectable goods. Service provision within the centre is reasonably good with a dry cleaner’s, a laundrette and a hairdresser’s alongside restaurants, cafés and takeaways. There is also a public house and a doctor’ surgery within the centre. The vacancy rate within the centre is relatively high (17.5%) suggesting a fairly weak demand for premises. The environmental quality within the centre is reasonably good; the upper parts of the buildings, which are historic three-storey terraced buildings, are generally well maintained, however, the condition of the fascias is variable. The paving throughout the centre is wide, even and clean, and there is little evidence of litter, despite the general lack of litter bins. There is adequate provision of street lighting and cycle racks, but CCTV is not evident within the centre. South Lambeth Road has relatively high traffic levels which detracts from the overall environmental quality of the centre. Public transport links to the centre are reasonably good; it is approximately 700m south of Vauxhall station, and 600m north of Stockwell station, there are also a number of bus stops in and around the centre providing links across London.

Camberwell New Road

Camberwell New Road is a small local centre with 15 commercial retail/service units. It provides eight of the identified ‘key’ local needs therefore scoring 8 on the local needs index. The only commercial unit within the Borough of Lambeth is the public house, while all the retail and service units are within the Borough of Southwark; this analysis applies to the centre as a whole. Camberwell New Road local centre is a parade of commercial units located on the northern side of Camberwell New Road, within a largely residential area, although it is relatively close to Camberwell Green District Centre. Only two of the fifteen commercial units within the centre are retail units; both are convenience units – one is the Co-op and one is a newsagents. Service provision within the centre is relatively good for a centre of its size with a laundrette, a café, two takeaways, a barber and a bookmakers. The centre also contains a public house, a post office and a dentist. and a hairdresser’s alongside restaurants, cafés and takeaways. One third of the units in the centre are vacant, which is three times the national average and suggests a weak demand for premises. The environmental quality within the centre is reasonably good although the quality of the buildings is mixed. The buildings to the south eastern end of the centre are quite unattractive, particularly their upper parts, some of which are poorly maintained. The buildings in the north western end of the centre are attractive historic terrace buildings and are well maintained, while the shop fascias are generally well maintained throughout the centre.The paving throughout the centre is wide, even and clean, and there is little evidence of litter. There is adequate provision of street lighting and litter bins, and CCTV is evident within the centre. Camberwell New Road has relatively high traffic levels which detracts from the overall environmental quality of the centre, but there are two pedestrian crossings within

LON\R11482-09 (FINAL).doc 240 the centre. Public transport links to the centre are reasonably good; it is approximately 700m south east of Oval station, and three bus routes run through the centre providing links across London.

Wandsworth Road

Wandsworth Road is a large local centre with 77 commercial retail/service units. It provides nine of the eleven identified ‘key’ local needs therefore scoring 9 on the local needs index. Wandsworth Road local centre consists of parades of commercial units on both sides of Wandsworth Road from the junction with Union Grove at the southern end to the Lambeth campus of Southbank University, it continues to the north of the university building with a parade of shops on the western side of Wandsworth Road approximately 70m north of the junction with Cowthorpe Road. Approximately a third of the commercial units within the centre are retail units including newsagents, grocers, an off licence, two pharmacies, an optician, a florist, a cycle shop, electrical shops, a computer shop, a photography shop and a music shop. The centre has a reasonably good range of service units including a laundrette, bookmakers, estate agents, a travel agent, hairdressers, takeaways, cafés and restaurants. The centre also contains a public house and a dentist surgery. The vacancy rate (22.0%) is double that of the national average suggesting that demand for premises is weak. The environmental quality of Wandsworth Road local centre is varied throughout the centre, but reasonably good overall. The buildings within the centre range from attractive period buildings to fairly unattractive 1960s-1970s block buildings. The buildings range from three to four storey buildings and are generally well maintained. The fascias are mostly well maintained, however a significant number are somewhat shabby in appearance, and this is particularly prevalent north of the university building. The paving is reasonably wide, even and clean, although there was a significant amount of litter evident during the NLP site visit. The centre has an adequate provision of CCTV and street lighting, but a general lack of litter bins. Wandsworth Road is relatively busy, which detracts from the environment within the centre, and acts as a pedestrian barrier, although there are three pedestrian crossings. Public transport links to the centre are reasonable with Stockwell being the closest station, over a kilometre by an indirect route, and a number of bus stops in and around the centre.

Brixton Road (South)

Brixton Road (South) is a large local centre with 41 commercial retail/service units. It provides nine of the eleven identified ‘key’ local needs therefore scoring 9 on the local needs index. Brixton Road (South) comprises a relatively long (approximately 300m) parade of units along the western side of Brixton Road, running from the junction with Wynne Road to the junction with Lorn Road. Nine of the forty one units are retail units and include a discount supermarket, newsagents, a pharmacy, a carpet shop, an electrical appliances shop, a furniture shop and a discount variety store. The service provision is dominated by takeaways and hairdressers, but also includes a bookmaker, an internet café, a dry cleaner and a laundrette. The centre also contains a church, a public house, an employment centre and a recycling bank. The vacancy rate (22.0%) is double that of the national average suggesting that demand for premises is weak. The environmental quality of Brixton Road (South) local centre is quite poor. The buildings within the centre vary; some are reasonably attractive historic terrace buildings, while some are more modern terrace buildings, there are also a number of unattractive modern block buildings. There are retail units on the ground floor with residential uses above, the upper parts of most of the buildings are set back further from the road than the ground floor units. The upper parts of the buildings are generally quite shabby, some with broken windows, others with peeling paint work. The fascias of the buildings vary in quality with a significant proportion having a run-down appearance. The centre has an adequate provision of street lighting and litter bins and CCTV is evident on some shops, but it does not appear to cover the whole centre. The paving is wide, even and clean and there

LON\R11482-09 (FINAL).doc 241 is limited evidence of litter. Public transport links to the centre are reasonable; Brixton stations are approximately 800m to the south whilst Oval station is just over a kilometre to the north, there is one bus stop within the centre and number surrounding the centre providing links across London.

Loughborough Road (North)

Loughborough Road (North) is a small sized local centre with 21 commercial retail/service units. It provides five of the eleven identified ‘key’ local needs therefore scoring 5 on the local needs index. Loughborough Road (North) comprises parades of units along both sides of Loughborough Road, running from the junction with Evandale Road to the crossroads. Five of the forty one units are retail units and include an off licence, newsagents, a pharmacy and an adult shop. There is a limited service provision which is dominated by takeaways, but also includes a hairdresser, a café and a dry cleaner. The centre also contains a doctor’s surgery. The vacancy rate (38.0%) is extremely high; more than triple that of the national average suggesting that demand for premises is very weak. The environmental quality of Loughborough Road (North) local centre overall is poor. The buildings within the centre are reasonably attractive two to three storey historic terrace buildings with retail uses on the ground floor and residential uses above. Whilst the upper parts of the buildings are generally well maintained, the fascias of the commercial units are generally run-down in appearance, with some evidence of graffiti on some of them. The centre has an adequate provision of street lighting, however it lacks litter bins and CCTV is not evident within the centre. The paving is quite narrow, but is even and clean and there is limited evidence of litter. Public transport links to the centre are poor; Loughborough Junction station is approximately 750m to the south east, whilst Brixton stations are approximately 1,200m to the south west and Stockwell station is approximately 1,600m to the north of the centre. There are no bus stops within the centre, although there four bus stops further south on Loughborough Road serving the P5 route, connecting Southwark and Nine Elms.

Loughborough Road (South)

Loughborough Road (South) is a small local centre with 10 commercial retail/service units. It provides three of the eleven identified ‘key’ local needs therefore scoring 3 on the local needs index. Loughborough Road (South) comprises a short parade of units along the western side of Loughborough Road, just north of the junction with Barrington Road. Two of the ten units are retail units and comprise an off licence and a newsagent. The centre also contains a hairdresser and a public house. The vacancy rate (60.0%) is extremely high; considerably higher than the national average (11.0%) suggesting a very weak demand for premises. The environmental quality of Loughborough Road (South) local centre overall is very poor. The buildings within the centre are unattractive three storey 1960s style buildings with retail uses on the ground floor and residential uses above. Whilst the upper parts of the buildings are reasonably well maintained, the fascias of the operational commercial units are generally run-down in appearance, and the high proportion of vacant units further detracts from the centre’s environmental quality. The paving is wide and even, and there is a relatively large parking area between the shops and the road. There is street lighting by the road, but it is not particularly close to the parade of shop units. The centre lacks litter bins, although it does contain some recycling bins, and CCTV is not evident within the centre. Public transport links to the centre are reasonable; Loughborough Junction station is approximately 400m to the south east, and there is one bus stop within the centre, and several bus stops within close proximity to the centre providing links predominantly to other parts of south London.

LON\R11482-09 (FINAL).doc 242 Landor Road

Landor Road is a small sized local centre with 23 commercial retail/service units. It provides four of the eleven identified ‘key’ local needs therefore scoring 4 on the local needs index. Landor Road comprises parades of units along both sides of Landor Road, running from the junction with Willington Road to the west and Arlesford Road to the east. Three of the twenty three units are retail units and comprise a bakery, a newsagent and kitchenware shop. In terms of service provision the centre contains a restaurant, a café and a hairdresser. The centre also contains a public house, an academy of theatre arts and Clapham Chambers. The vacancy rate (52.2%) is extremely high; considerably higher than the national average (11.0%) suggesting a very weak demand for premises. The environmental quality of Landor Road local centre overall is reasonable. The buildings within the centre are reasonably attractive three to four storey historic terrace buildings with retail uses on the ground floor and residential uses above. The upper parts of the buildings are generally well maintained and enhance the appearance of the centre considerably. The fascias of the operational commercial units are generally well maintained, however, the high proportion of vacant units detracts from the centre’s environmental quality. The paving is quite narrow but even, a low, but significant level of litter is evident. There is an ample provision of street lighting within the centre, however, no council bins are provided, although there are private residents’ bins on the pavement. Some shops have CCTV. Public transport links to the centre are reasonably good; Clapham North station is approximately 300m to the west, there are two bus stops within the centre – one and either end - and several bus stops within close proximity to the centre providing links across London.

Coldharbour Lane

Coldharbour Lane is a small sized local centre with 27 commercial retail/service units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. Coldharbour Lane local centre comprises parades of units along Coldharbour Lane, straddling the railway line from the junction with Pomfret Road to the junction with Belinda Road, and along a short section of Hinton Road. Seven of the twenty seven units are retail units and comprise three general convenience stores, a grocer, a newsagent and two pharmacies. In terms of service provision the centre contains a number of takeaways, two hairdressers, a laundrette and an internet café. The centre also contains a dentist practice. The vacancy rate (37.0%) is significantly higher than the national average (11.0%) suggesting a weak demand for premises. The environmental quality of Coldharbour Lane local centre overall is variable. The environmental quality is poorer on the eastern side of the railway line than on the western side. The maintenance of the buildings, fascias and paving on the eastern side of the railway line is considerably worse than that of those on the western side of the railway line. The buildings within the centre three to four storey historic terrace buildings with retail uses on the ground floor and residential uses above. The upper parts of the buildings are generally well maintained, however a significant minority have a rundown appearance, particularly on the eastern side of the railway line. The fascias of the operational commercial units are generally well maintained on the western side of the railway line, but those on the eastern side of the railway line are noticeably shabbier in appearance. The paving is wide and even on the western side of the railway, and significantly narrower on the eastern side of the railway, a low, but significant level of litter is evident. There is an ample provision of street lighting, CCTV and litter bins within the centre. Public transport links to the centre are reasonable good; Brixton stations are slightly over a kilometre to the west, there is one bus stop within the centre and several bus stops within close proximity to the centre providing links across London.

LON\R11482-09 (FINAL).doc 243 Acre Lane

Acre Lane is a large local centre with 56 commercial retail/service units. It provides eight of the eleven identified ‘key’ local needs therefore scoring 8 on the local needs index. Acre Lane comprises parades of units along both sides of Acre Lane, although there are considerably more units on the northern than southern side of the road, and runs from the junction with Ashmere Grove to the west and to just east of the junction with Ballater Road to the east. Twelve of the fifty six units are retail units and include newsagents, a Costcutter store, hardware shops, clothes shops, a lighting shop and a record shop. In terms of service provision within the centre takeaways and estate agents dominate, however, hairdressers, cafés, a funeral parlour, a tanning salon, a bookmaker, a laundrette and a dry cleaner are also present. The centre also contains a post office and a public house. The centre has a relatively high vacancy rate (23.2%) which is significantly higher than the national average (11.0%) suggesting a relatively weak demand for premises. The environmental quality of Acre Lane local centre is reasonably high. The buildings within the centre are predominantly reasonably attractive three storey historic terrace buildings with retail uses on the ground floor and residential uses above. The upper parts of the buildings are generally well maintained and enhance the appearance of the centre. The fascias of the commercial units are generally well maintained, however, some appear slightly shabby. The paving is fairly wide and even, and a low level of litter is evident. There is an ample provision of street lighting and litter bins within the centre, however, CCTV is not evident. Acre Lane is a busy road, and as there is only one pedestrian crossing in the middle of the centre, pedestrian links are fairly poor. Public transport links to the centre are reasonably good; Clapham North station is approximately 700m to the north west and Brixton stations are approximately 700m to the north east. There are a number of bus stops in and immediately around the centre providing links across London.

Ascot Parade

Ascot Parade is a small local centre with 15 commercial retail/service units. It provides three of the eleven identified ‘key’ local needs therefore scoring 3 on the local needs index. Ascot Parade comprises a short parade of units along the northern side of Clapham Park Road, immediately west of Bedford Road. Four of the fifteen units are retail units and comprise a general convenience store, a newsagent, an off licence and a party shop. In terms of service provision within the centre there are three takeaways a café and a dry cleaner. The centre has a high vacancy rate (40.0%) which is significantly higher than the national average (11.0%) suggesting a weak demand for premises. The environmental quality of Ascot Parade local centre is reasonable. The buildings within the centre are predominantly reasonably attractive four storey historic terrace buildings with retail uses on the ground floor and residential uses above. The ground floor units are set slightly further forward than the units on the upper floors suggesting they were added on to the original buildings. The upper parts of the buildings are generally well maintained and enhance the appearance of the centre considerably. The fascias of the operational commercial units are generally well maintained, however, the high proportion of vacant units detracts from the appearance of the centre significantly. The paving is very wide and generally even, and a low level of litter is evident. There is an ample provision of street lighting, litter bins and CCTV within the centre. Public transport links to the centre are reasonably good; Clapham North station is approximately 600m to the north and Clapham Common station is approximately 800m to the north west. There is a bus stop within the centre and a number immediately around the centre providing links across London.

LON\R11482-09 (FINAL).doc 244 Abbeville Road

Abbeville Road is a large local centre with 41 commercial retail/service units. It provides five of the eleven identified ‘key’ local needs therefore scoring 5 on the local needs index. Abbeville Road is a linear centre comprising of a number of short parades. The centre has two convenience stores suitable for top-up shopping along with an off licence, post office, takeaways and hairdressers. The centre has a developed a specialist food and drink based role with a number of cafés, bars and restaurants, including chains such as Pizza Express, Café Rouge and Starbucks.

The centre has a very good streetscape, with good quality paving and some restaurants and cafés providing outdoor seating areas. The shopfronts all appear very well maintained and the centre was generally clean and free from litter. Levels of traffic through the centre were very low, although the amount of on-street parking detracts from the overall environment. In addition some of the street features, such as the street lighting and street furniture, are not of the same excellent character as the general environment of the centre.

Balham Hill/Clapham South

Balham Hill/Clapham South is a large local centre with 46 commercial retail/service units. It provides eight of the eleven identified ‘key’ local needs therefore scoring 8 on the local needs index. Balham Hill/Clapham South is located around a busy junction next to Clapham South tube station and along Balham Hill. The centre is located on the boundary of Wandsworth and Lambeth, with the 15 units within the Lambeth half of the centre on the eastern side of Balham Hill north of Hazelbourne Road. These units include a Sainsbury’s Local and the South London Hospital Tesco Supermarket. The centre as a whole has a very good convenience offer including a baker, delis, a fishmonger, newsagents, an off licence and grocers.

The parade has excellent transport links, with Clapham South tube station on the Northern Line and bus routes running along Balham Hill. The general environment is good with wide pavements and Clapham Common to the north. Whilst Balham Hill has high levels of traffic the frequency of pelican crossings is good.

Clarence Avenue

Clarence Avenue is a small local centre with 11 commercial retail/service units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. The centre is on the Clapham Park Estate and is a small parade at the ground floor of a curved block with flats above. The centre has a good mix of uses for a centre of its size including two local convenience stores, one with a sub-post office, an off licence, a public house, a chemist and a betting shop. The centre has good provision of car parking and is served by bus routes along Poynders Road. Although in a poor quality, post-war, building block on a ‘council estate’ the small parade appeared reasonably well maintained, had no vacant units and benefits from its prominent position and surrounding open space.

Cavendish Road

Cavendish Road is a small local centre with 13 commercial retail/service units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. The centre is located on the boundary of Lambeth and Wandsworth and comprises of two small parades of shops along Cavendish Road with one parade (6 units) in Wandsworth and the other parade (7 units) in Lambeth. The centre includes a convenience store, a post office

LON\R11482-09 (FINAL).doc 245 branch, an off licence, a bookmakers and a chemist. The centre is in a predominantly residential area, with low levels of traffic and shopfronts extended out at ground floor from set back residential terraces. Many of the shopfronts appear poorly maintained and in need of repair or renovation. The centre is approximately 300m from Balham Town Centre in Wandsworth.

Streatham Place

The retail units on the south side of Streatham Place, as designated in the adopted local plan proposals map, were demolished along with the rest of Arkwright House as the first part of the Clapham Park Estate redevelopment program. Although Streatham Place local centre as designated no longer exists there are 4 commercial retail/service units on the opposite side of Streatham Place to the former shopping parade. These shops provide three of the eleven identified ‘key’ local needs and would therefore score 3 on the local needs index. The cluster consists of a small number of retail units to the north east of the Streatham Place/New Park Road Junction. It includes a Tesco Express store and a Carphone Warehouse in two retail units on the ground floor of a new development, with a further two older units adjacent providing a chemist and a newsagent. The area outside these shops has a very good public realm with new paving, providing a wide pedestrian realm, and several cycle racks. The recentness of the development means the shopfronts of the two new retail units are presentable and the other two older units also appear well maintained. There are several bus routes serving the centre along Streatham Place, though this road forms part of the South Circular route and has very heavy traffic.

Brixton Hill/New Park Road

Brixton Hill/New Park Road is a large sized local centre with 70 commercial retail/service units. It provides nine of the eleven identified ‘key’ local needs therefore scoring 9 on the local needs index. The centre is located along Brixton Hill near the junction with New Park Road, with some units on New Park Road and Morrish Road. The centre has four convenience stores suitable for top-up shopping as well as many other important local functions including newsagents, off licences, takeaways, a pub, a bookmakers, a launderette, hairdressers and a chemist. There are 12 vacant units in the centre, representing a vacancy rate of 17%, which suggests that demand for premises in the centre is not high and that the centre is too large for the function that it performs.

The centre has wide pavements that are attractive and well maintained. The public realm also has a good provision of bins, cycle racks and trees. Brixton Hill is a very busy road though as the centre is entirely on the west side of the road this does not cause significant barriers to pedestrian movement around the centre. There are several bus routes that run along Brixton Hill. The shopfronts were generally mixed with some appearing rundown and in need of repair or renovation. The parade of shops on New Park Road appeared much quieter with a greater concentration of vacant units.

Brixton Hill (North)

Brixton Hill (North) is a large local centre with 46 commercial retail/service units. It provides ten of the eleven identified ‘key’ local needs therefore scoring 10 on the local needs index. The provision of ‘key’ local needs is excellent with the only key local need that the centre does not provide being a bank. The centre has four shops capable of providing a convenience top-up function. To complement its local shopping function the centre also contains an Allied Carpets showroom suggesting the centre also caters specific comparison retail trips.

LON\R11482-09 (FINAL).doc 246 The parade of shops at the core of the centre is located in attractive period terrace. The centre has wide pavements that are attractive and well maintained. The streetscape is good with a reasonable provision of cycle racks and bins. Brixton Hill is a very busy road though as the centre is entirely on the west side of the road this does not cause significant barriers to pedestrian movement around the centre. There are several bus routes that run along Brixton Hill and there are bus stops located within the local centre. The shopfronts were generally mixed with some appearing rundown and in need of repair or renovation.

Tulse Hill

Tulse Hill is a small sized local centre with 33 commercial retail/service units. It provides seven of the eleven identified ‘key’ local needs therefore scoring 7 on the local needs index. The centre has two convenience stores suitable for top-up shopping as well as a newsagent, an off licence, a takeaway, a public house, a hairdressers and a chemist. The 10 vacant units in the centre are predominantly new-build commercial units, with flats above, that are currently either under construction or recently finished and not yet occupied. The centre also contains a retail warehouse with a Carpet Right and a Topps Tiles, showing the centre also attracts specialist comparison trips. The centre has a reasonable public realm with good paving that is even and well maintained. The new build flats and commercial units appear generic and contrast with the Victorian terraces, though are better presented than some of the shopfronts of existing units which appear worn and in need of renovation.

Elm Park

Elm Park is a small local centre with 9 commercial retail/service units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. Elm Park is in a residential area and has a convenience store suitable for top-up shopping in addition to a newsagent, a launderette, a Post Office, a takeaway and a public house. The short parade is on one side of the road with a small pavement that is enclosed by parked vehicles along the road edge. The centre is not directly served with public transport with the closest bus routes on Tulse Hill and Brixton Hill. The buildings forming Elm Park local centre are congruous with its residential surroundings and although the centre appears worn and poorly maintain it appears to perform a well used local function for a centre of its size.

Upper Tulse Hill

Upper Tulse Hill is a small local centre with 5 commercial retail/service units. It provides five of the eleven identified ‘key’ local needs therefore scoring 5 on the local needs index. The provision of ‘key’ local needs for a centre of its size is excellent with each of the units fulfilling one ‘key’ local need including a convenience store, a newsagent, a takeaway, a launderette and a hairdresser. The small parade of shops is located on the ground floor of a block of flats with an extensive paved public space outside which includes several planters, bins and good quality street lighting. The local centre is served by bus routes along Tulse Hill and Upper Tulse Hill. The adjacent The Chestnut public house was recently demolished and is being redeveloped to provide a new public house or restaurant with flats above, which will further reinforce the local attraction of the centre.

Rosendale Road (North)

Rosendale Road (North) is a small sized local centre with 11 commercial retail/service units. It provides four of the eleven identified ‘key’ local needs therefore scoring 4 on the local needs index. The centre comprises of two small parades of shops including a grocers, a newsagent, an off licence and a takeaway among other retailers and services. The centre has two shops capable of performing a top-up shopping function. The centre is located in a

LON\R11482-09 (FINAL).doc 247 residential area, with traffic flows relatively low and the shopfronts set back from the road. This allows a wide pedestrian area paved with attractive slabs, demarcated by attractive wooden bollards and also for the road to be lined with mature trees. There is currently a redevelopment occurring within the centre on the corner of Guernsey Grove and Rosendale Road which will include a further retail unit which may improve the provision of local amenities. The centre is close to Brockwell Park and Norwood Road which has a number of bus routes along it.

Rosendale Road (South)

Rosendale Road (South) is a small local centre with 15 commercial retail/service units. It provides eight of the eleven identified ‘key’ local needs therefore scoring 8 on the local needs index. The parade of shops provides an excellent local function for a centre of its size and contains retail/service uses including a convenience store, a newsagent, an off licence, takeaways, a bookmaker, a launderette, a hairdressers and a chemist. It also contains other key local amenities such as a dry cleaners and a doctor’s surgery. Though the centre provides an excellent local shopping function, the centre’s environmental quality is mixed. Whilst the shopfronts are set back from the road allowing a wide pavement, the tarmac paving is haphazard and poorly maintained. The quality of the shopfronts is mixed, with some appearing well designed and well kept and others requiring repair or renovation. Generally the centre appeared clean and free from litter during NLP’s visit, with a good provision of bins.

Croxted Road

Croxted Road is a small sized local centre with 22 commercial retail/service units. It provides three of the six identified ‘key’ local needs therefore scoring 6 on the local needs index. Croxted Road local centre is located on the borough boundary of Lambeth and Southwark which runs along Croxted Road. The provision of ‘key’ local needs is reasonable, though the centre also provides several independent comparison shops and a food and drink function. In terms of local provision the centre has a Tesco Express store, a Lloyds TSB bank branch an off licence and a hairdresser. The food and drink uses include a Café Rouge, a coffee shop/delicatessen and a public house. The centre also has several higher order specialist comparison shops including, clothes fashion retailers, a bookshop, a homeware/gifts/jewellery shop, a toy shop, and a tailors, suggesting the centre performs more than solely a local function. The centre has a good environmental quality with well maintained paving, good quality shopfronts and attractive trees and planting. Though located at the junction of New Park Road and Croxted road, the centre has a several pedestrian crossings and is relatively compact.

Gipsy Road

Gipsy Road is a small sized local centre with 27 commercial retail/service units. It provides eight of the eleven identified ‘key’ local needs therefore scoring 8 on the local needs index. The centre is a linear centre close to the roundabout of Alleyn Road and Dulwich Wood Park. The centre contains a good mix of uses for a local centre, including a convenience store, a post office, a newsagent, several takeaways, cafés, a public house, a bookmakers, a hairdresser and a chemist. The centre is reasonably well maintained with little evidence of litter and detritus and well kept shopfronts on buildings of reasonable architectural quality. The centre benefits from good, wide pavements with many of the uses spilling out onto the pavement (e.g. tables and chairs outside the cafés).

LON\R11482-09 (FINAL).doc 248 Amesbury Avenue

Amesbury Avenue is a small local centre with 9 commercial retail/service units. It provides five of the eleven identified ‘key’ local needs therefore scoring 5 on the local needs index. Amesbury Avenue is in a residential area and has a convenience store suitable for top-up shopping in addition to a newsagent, a launderette, a hairdresser and a public house. The short parades on either side of the road have wide pavements which are clean and appeared well kept. The centre is within the Leigham Court Estate Conservation Area though appears not to have the same level in quality of architecture as the rest of the area, with the buildings appearing more modern.

Norwood High Street (South)

Norwood High Street (South) is a small sized local centre with 21 commercial retail/service units. It provides four of the eleven identified ‘key’ local needs therefore scoring 4 on the local needs index. For a centre of its size the provision of ‘key’ local needs is relatively poor, with only one convenience store suitable for top-up shopping, several cafés, takeaways, a newsagent/off licence and a hairdressers. There are four vacant units in the centre, and the poor provision of local shops and services may reflect the centres proximity to West Norwood District Centre. The centre is predominantly located north of the junction of Gipsy Road and Norwood High Street, where there is good provision of pedestrian crossings. The centre is served by several bus routes, with a bus stop on Norwood High Street. In general the centre has a reasonable environmental quality with good paving and a clean public realm, although many of the shop fronts appeared run-down.

Crown Lane

Crown Lane is a small sized local centre with 34 commercial retail/service units. It provides ten of the eleven identified ‘key’ local needs therefore scoring 10 on the local needs index. Crown Lane local centre is located around the reasonably busy junction of Crown Lane, Beulah Hill and Knights Hill and is on the borough boundary of Lambeth and Croydon. It has four frontages, one on each side of the junction, which appear disjointed from one another, although there is provision of pedestrian crossings across the wide junction. Despite this the centre provides an excellent local function with all ‘key’ local needs catered for except a bank. The centre has a mixed environmental quality. The shops in Crown Parade are well presented and have a wide, well maintained pavement outside with mature trees. In contrast the buildings and shops on the east side of Knight’s Hill adjacent to the petrol station appear less well kept, are of a poorer quality and the pavement outside has not got a uniform finish, with parts paving and parts tarmac. The centre is served by several bus routes, with a number of bus stops.

Streatham Common

Streatham Common is a large sized local centre with 43 commercial retail/service units. It provides five of the eleven identified ‘key’ local needs therefore scoring 5 on the local needs index. The centre is located on Streatham High Road, opposite Streatham Common. The provision of ‘key’ local needs for a centre of its size is relatively poor, though the centre is very close to a large Sainsbury’s supermarket and is close to the southern end of Streatham Town Centre. However, the centre does have two convenience shops, an off licence, several takeaways and restaurants, two public houses and a hairdresser. The centre also has a range of other uses including several estate agents and a delicatessen. The environmental quality of the centre is excellent. The centre is opposite Streatham Common and has wide, attractive and well maintained paving. Streatham High Road has significant levels of traffic which detracts from the setting that Streatham Common creates and also acts

LON\R11482-09 (FINAL).doc 249 a barrier to free pedestrian movement. The centre is well served by buses along Streatham High Road.

Streatham High Road (South)

Streatham High Road (South) is a small sized local centre with 22 commercial retail/service units. It provides six of the eleven identified ‘key’ local needs therefore scoring 6 on the local needs index. The comprises of several parades of shops of the west side of Streatham High Road from Penistone Road to Glencairne Road. The centre contains a reasonable mix of uses with a key local shops and services including a convenience store, an off licence, several takeaways, a launderette, a hairdresser and a chemist alongside other uses including estate agents, a funeral directors and an antiques store. The centre appeared very well maintained with little evidence of litter and detritus and well kept shopfronts on terraces of a generally good architectural quality. The centre has a good provision of trees, and the pavement is very well maintained and reasonably attractive. The width of the pavement allows plenty of public realm space, although during NLP’s visit this space was used by cars parking on the pavement outside the shops, which detracted from the overall pedestrian access and also the good quality urban realm. Streatham High Road is a busy road with high levels of traffic, though there is adequate provision of pedestrian crossings. At the north end of the centre there is a redevelopment adjacent to Penistone road that is currently underway, which will provide new retail units.

Greyhound Lane

Greyhound Lane is a small sized local centre with 35 commercial retail/service units. It provides seven of the eleven identified ‘key’ local needs therefore scoring 7 on the local needs index. Greyhound Lane local centre is located on Greyhound Lane and Streatham Vale around Streatham Common railway station which provides train services to London Victoria, London Bridge, Caterham, Sutton and Croydon. The centre has a mix of uses including units providing for ‘key’ local needs such as two convenience stores, a Post Office, a newsagent, several takeaways, an off licence and hairdressers. The centre also has a Homebase superstore which gives the centre a significant draw across a wider catchment than its local retail/service function. The centres environmental quality is mixed. The pavements are attractive, well maintained and appeared free from litter and detritus. In contrast many of the shopfronts appeared run-down and were in need of significant repair or renovation. There is a bus lane running along Streatham Vale and Greyhound Lane with several bus stops located in the local centre and there is significant parking available in the Homebase car park meaning the centre is very accessible.

Streatham Vale

Streatham Vale is a small centre with 18 commercial retail/service units. It provides eight of the eleven identified ‘key’ local needs therefore scoring 8 on the local needs index. The centre has good range of retail and service uses to serve a local function including two convenience stores, one a Co-op food local supermarket, supported by a newsagent and an off licence. In addition there are a number of takeaways, a bookmakers, a launderette, a hairdresser and a chemist. The centre has a good environmental quality. The shopfronts are set back from the road allowing a very wide pavement. Whilst the buildings are not of any significant architectural merit the shopfronts are generally in good repair. There centre was generally free from litter and graffiti and there were no signs of anti-social behaviour. The centre had a good provision of bins and the bus shelters appeared well maintained.

LON\R11482-09 (FINAL).doc 250 Appendix K

PMRS Pedestrian Flow Count Reports

LON\R11482-09 (FINAL).doc 251 PEDESTRIAN MARKET RESEARCH SERVICES

BRIXTON June 2007 PEDESTRIAN FLOWCOUNT

PMRS PEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 1st & 2nd June 2007

Weather : Friday : Warm & Sunny Saturday : Hot & Sunny

Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

LON\R11482-09 (FINAL).doc 252 CENTRE - BRIXTON JUNE 2007 NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 LADBROKES BET OFF 4A Acre Lane Pavement width counted on Acre Lane 2 MCDONALDS 518-522 Brixton Road Pavement width counted on Brixton Road 3 MORLEYS DEP STORE 472-488 Brixton Road Pavement width counted on Brixton Road 4 THE BODY SHOP HEALTH & BEAUTY Tunstall Road Full width of pedestrian walkway counted on Tunstall Road 5 ATLANTIC L/WR 464-466 Brixton Road Pavement width counted on Brixton Road 6 MARKS & SPENCER 446-450 Brixton Road Pavement width counted on Brixton Road 7 VACANT 426 Brixton Road Pavement width counted on Brixton Road 8 J F GROCERS 406-408 Brixton Road Pavement width counted on Brixton Road 9 DISCOUNT FURN 385 Brixton Road Pavement width counted on Brixton Road 10 FOOT MARK LONDON SHOES 409-411 Brixton Road Pavement width counted on Brixton Road 11 GOLD DISCOUNT JWLLR 9 Brixton Station Road Pavement width counted on Brixton Station Road 12 CAFÉ RIO 30 Brixton Station Road Pavement width counted on Brixton Station Road 13 BEAUTY CHOICE HEALTH & BEAUTY Popes Road Full width of pedestrian walkway counted on Popes Road 14 BUDGET CARPETS & FLOORING 19-21 Atlantic Road Pavement width counted on Atlantic Road 15 ARGOS Atlantic Road Pavement width counted on Atlantic Road 16 FOOTLOCKER SHOES 415-419A Brixton Road Pavement width counted on Brixton Road 17 ICELAND FROZEN FD 441-447 Brixton Road Pavement width counted on Brixton Road 18 BRIXTON FOODS GROCER 7-9 Electric Avenue Full width of pedestrian walkway counted on Electric Avenue 19 M M COSMETIC CITY HEALTH & BEAUTY 35-37 Electric Avenue Full width of pedestrian walkway counted on Electric Avenue 20 IMAGES L/WR Market Row Full width of pedestrian walkway counted on Market Row 21 ONE STOP CONV STORE Market Row Full width of pedestrian walkway counted on Market Row 22 BRIXTON SUPERMARKET 36 Atlantic Road Pavement width counted on Atlantic Road 23 MISSES HAIR 37 Atlantic Road Pavement width counted on Atlantic Road 24 PEOPLES WEATHERMAN BKS & GIFTS 57 Atlantic Road Pavement width counted on Atlantic Road 25 CLEARAPRINT PRINT&PHCPY 392-394 Coldharbour Lane Pavement width counted on Coldharbour Lane 26 JUDYS L/WR Market Row Full width of pedestrian walkway counted on Market Row 27 REAL McCOY 435-437 Coldharbour Lane Pavement width counted on Coldharbour Lane 28 CARR SHOE REP Electric Lane Full width of pedestrian walkway counted on Electric Lane 29 JOY L&M/WR Coldharbour Lane Pavement width counted on Coldharbour Lane 30 WOOLWORTHS 457-461 Brixton Road Pavement width counted on Brixton Road

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 LADBROKES BET OFF 4A Acre Lane 7.14 121 6.39 102 31.84 111 2 MCDONALDS 518-522 Brixton Road 9.27 158 9.60 153 44.40 155 3 MORLEYS DEP STORE 472-488 Brixton Road 10.26 174 13.05 208 54.85 192 4 THE BODY SHOP HEALTH & BEAUTY Tunstall Road T 1.74 30 1.89 30 8.54 30 5 ATLANTIC L/WR 464-466 Brixton Road 8.43 143 6.03 96 34.02 119 6 MARKS & SPENCER 446-450 Brixton Road 10.62 180 9.09 145 46.38 162 7 VACANT 426 Brixton Road 4.83 82 6.27 100 26.12 91 8 J F GROCERS 406-408 Brixton Road 3.03 51 3.72 59 15.88 55 9 DISCOUNT FURN 385 Brixton Road 6.12 104 6.42 102 29.51 103 10 FOOT MARK LONDON SHOES 409-411 Brixton Road 10.11 172 5.79 92 37.41 131 11 GOLD DISCOUNT JWLLR 9 Brixton Station Road 2.37 40 1.89 30 10.02 35 12 CAFÉ RIO 30 Brixton Station Road 2.43 41 1.71 27 9.74 34 13 BEAUTY CHOICE HEALTH & BEAUTY Popes Road T 4.98 85 5.46 87 24.57 86 14 BUDGET CARPETS & FLOORING 19-21 Atlantic Road 3.27 56 3.27 52 15.39 54 15 ARGOS Atlantic Road 3.72 63 6.12 97 23.15 81 16 FOOTLOCKER SHOES 415-419A Brixton Road 11.52 196 11.91 189 55.13 193 17 ICELAND FROZEN FD 441-447 Brixton Road 19.95 339 23.91 380 103.20 360 18 BRIXTON FOODS GROCER 7-9 Electric Avenue T 10.32 175 12.96 206 54.78 191 19 M M COSMETIC CITY HEALTH & BEAUTY 35-37 Electric Avenue T 7.17 122 10.71 170 42.07 147 20 IMAGES L/WR Market Row T 3.84 65 3.72 59 17.79 62 21 ONE STOP CONV STORE Market Row T 2.88 49 3.81 61 15.74 55 22 BRIXTON SUPERMARKET 36 Atlantic Road 2.91 49 4.77 76 18.07 63 23 MISSES HAIR 37 Atlantic Road 2.16 37 2.76 44 11.58 40 24 PEOPLES WEATHERMAN BKS & GIFTS 57 Atlantic Road 1.20 20 1.35 21 6.00 21 25 CLEARAPRINT PRINT&PHCPY 392-394 Coldharbour Lane 2.07 35 2.22 35 10.09 35 26 JUDYS L/WR Market Row T 0.96 16 1.23 20 5.15 18 27 REAL McCOY 435-437 Coldharbour Lane 1.08 18 1.20 19 5.36 19 28 CARR SHOE REP Electric Lane T 1.95 33 2.22 35 9.81 34 29 JOY L&M/WR Coldharbour Lane 3.42 58 2.58 41 14.12 49 30 WOOLWORTHS 457-461 Brixton Road 16.80 285 16.53 263 78.43 274 AVERAGE 5.89 100 6.29 100 28.64 100

LON\R11482-09 (FINAL).doc 253 BRIXTON JUNE 2007 - RANKED COUNT POINTS based on the indexed flow for the week

400

350

300

250

200

150 INDEXED PEDESTRIAN FLOW 100

50

0 17 30 16 3 18 6 2 19 10 5 1 9 7 13 15 22 20 8 21 14 29 23 25 11 28 12 4 24 27 26

COUNT POINTS

WEEK SATURDAY FRIDAY

LON\R11482-09 (FINAL).doc 254 LON\R11482-09 (FINAL).doc 255 PEDESTRIAN MARKET RESEARCH SERVICES

STREATHAM

April 2008 PEDESTRIAN FLOWCOUNT

PMRS PEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 4th & 5th April 2008

Weather : Friday : Warm & Bright Saturday : Cool, Mainly Overcast

Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

LON\R11482-09 (FINAL).doc 256 CENTRE - STREATHAM APRIL 2008 NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 VACANT 96 Streatham Hill Pavement width counted on Streatham Hill 2 KHEYA FRUIT & VEG GROCER 130 Streatham Hill Pavement width counted on Streatham Hill 3 FILLINGS S/W BAR 168 Streatham Hill Pavement width counted on Streatham Hill 4 STREATHAM FRUITERERS 16 Streatham High Road Pavement width counted on Streatham High Road 5 FIVE BELLS P/H 70 Streatham High Road Pavement width counted on Streatham High Road 6 WESTBURY CHEMIST & FILM DEV 86-92 Streatham High Road Pavement width counted on Streatham High Road 7 KENTE COFFEE 126 Streatham High Road Pavement width counted on Streatham High Road 8 WOOLWORTHS 148-154 Streatham High Road Pavement width counted on Streatham High Road 9 3 STORE TEL 178 Streatham High Road Pavement width counted on Streatham High Road 10 ICELAND FROZEN FDS 194-198 Streatham High Road Pavement width counted on Streatham High Road 11 FIRST CHOICE TRAVEL 226-228 Streatham High Road Pavement width counted on Streatham High Road 12 £ PLUS SOFT FURN 254 Streatham High Road Pavement width counted on Streatham High Road 13 FORUM WORK/WR & SHOES 274-276 Streatham High Road Pavement width counted on Streatham High Road 14 WILLIAM HILL BET OFF 304-306 Streatham High Road Pavement width counted on Streatham High Road 15 VACANT 326-328 Streatham High Road Pavement width counted on Streatham High Road 16 VACANT Streatham High Road Pavement width counted on Streatham High Road 17 VACANT 225 Streatham High Road Pavement width counted on Streatham High Road 18 DEBONAIR HAIR 205 Streatham High Road Pavement width counted on Streatham High Road 19 S A B EST AGENT 159 Streatham High Road Pavement width counted on Streatham High Road 20 QUICKSILVER AMUSEMENTS 119 Streatham High Road Pavement width counted on Streatham High Road 21 CLIQUE M/WR 81 Streatham High Road Pavement width counted on Streatham High Road 22 ABBEY BANK 55-57 Streatham High Road Pavement width counted on Streatham High Road 23 DOLLAND & AITCHISON OPTICIAN 6 Astoria Mansions, Streatham High Road Pavement width counted on Streatham High Road 24 MATTACI FURN 24-26 Streatham High Road Pavement width counted on Streatham High Road 25 NANDOS MEXICAN REST 6-7 Streatham High Road Pavement width counted on Streatham High Road 26 STREATHAM BARBER HAIR 25 Streatham High Road Pavement width counted on Streatham High Road 27 PERFECT BLEND GASTROBAR 8-9 Streatham High Road Pavement width counted on Streatham High Road 28 STREATHAM FOOD STORE GROCER 113-117 Streatham Hill Pavement width counted on Streatham Hill 29 LADBROKES BET OFF 79 Streatham Hill Pavement width counted on Streatham Hill 30 M F C BUTCHER & BAKER Streatham Hill Pavement width counted on Streatham Hill

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 VACANT 96 Streatham Hill 1.35 47 1.11 39 5.79 43 2 KHEYA FRUIT & VEG GROCER 130 Streatham Hill 1.47 51 1.77 62 7.62 57 3 FILLINGS S/W BAR 168 Streatham Hill 2.40 84 2.73 96 12.07 90 4 STREATHAM FRUITERERS 16 Streatham High Road 2.58 90 3.00 105 13.13 98 5 FIVE BELLS P/H 70 Streatham High Road 2.91 102 3.12 109 14.19 106 6 WESTBURY CHEMIST & FILM DEV 86-92 Streatham High Road 2.70 94 2.94 103 13.27 99 7 KENTE COFFEE 126 Streatham High Road 3.21 112 3.03 106 14.68 109 8 WOOLWORTHS 148-154 Streatham High Road 4.32 151 4.41 155 20.54 153 9 3 STORE TEL 178 Streatham High Road 7.50 262 7.83 274 36.07 268 10 ICELAND FROZEN FDS 194-198 Streatham High Road 6.42 225 6.54 229 30.49 227 11 FIRST CHOICE TRAVEL 226-228 Streatham High Road 5.73 200 5.46 191 26.33 196 12 £ PLUS SOFT FURN 254 Streatham High Road 3.33 116 3.24 114 15.46 115 13 FORUM WORK/WR & SHOES 274-276 Streatham High Road 1.74 61 1.53 54 7.69 57 14 WILLIAM HILL BET OFF 304-306 Streatham High Road 2.79 98 2.31 81 12.00 89 15 VACANT 326-328 Streatham High Road 2.46 86 1.65 58 9.67 72 16 VACANT Streatham High Road 2.52 88 1.50 53 9.46 70 17 VACANT 225 Streatham High Road 1.71 60 1.62 57 7.84 58 18 DEBONAIR HAIR 205 Streatham High Road 2.19 77 2.16 76 10.24 76 19 S A B EST AGENT 159 Streatham High Road 2.52 88 3.03 106 13.06 97 20 QUICKSILVER AMUSEMENTS 119 Streatham High Road 3.24 113 2.97 104 14.61 109 21 CLIQUE M/WR 81 Streatham High Road 3.36 118 3.15 110 15.32 114 22 ABBEY BANK 55-57 Streatham High Road 3.42 120 2.88 101 14.82 110 23 DOLLAND & AITCHISON OPTICIAN 6 Astoria Mansions, Streatham High Road 2.82 99 3.06 107 13.84 103 24 MATTACI FURN 24-26 Streatham High Road 1.71 60 1.41 49 7.34 55 25 NANDOS MEXICAN REST 6-7 Streatham High Road 2.07 72 2.55 89 10.87 81 26 STREATHAM BARBER HAIR 25 Streatham High Road 1.59 56 1.98 69 8.40 63 27 PERFECT BLEND GASTROBAR 8-9 Streatham High Road 1.83 64 2.34 82 9.81 73 28 STREATHAM FOOD STORE GROCER 113-117 Streatham Hill 2.28 80 2.10 74 10.31 77 29 LADBROKES BET OFF 79 Streatham Hill 1.86 65 2.13 75 9.39 70 30 M F C BUTCHER & BAKER Streatham Hill 1.74 61 2.04 72 8.89 66 AVERAGE 2.86 100 2.85 100 13.44 100

LON\R11482-09 (FINAL).doc 257 STREATHAM APRIL 2008 - RANKED COUNT POINTS based on the indexed flow for the week

300

250

200

150

100 INDEXED PEDESTRIAN FLOW

50

0 9 10 11 8 12 21 22 7 20 5 23 6 4 19 3 14 25 28 18 27 15 16 29 30 26 17 13 2 24 1

COUNT POINTS

WEEK SATURDAY FRIDAY

LON\R11482-09 (FINAL).doc 258 LON\R11482-09 (FINAL).doc 259 PEDESTRIAN MARKET RESEARCH SERVICES

CLAPHAM HIGH STREET April 2008 PEDESTRIAN FLOWCOUNT

PMRS PEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 4th & 5th April 2008

Weather : Friday : Warm & Bright Saturday : Cold & Overcast, Showers Later

Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

LON\R11482-09 (FINAL).doc 260 CENTRE - CLAPHAM HIGH STREET APRIL 2008 NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 ROYAL OAK P/H 10 Clapham High Street Pavement width counted on Clapham High Street 2 RAILWAY P/H 18 Clapham High Street Pavement width counted on Clapham High Street 3 APEX CYCLES & REPAIRS 40-42 Clapham High Street Pavement width counted on Clapham High Street 4 CAFE SOL MEXICAN REST 54 Clapham High Street Pavement width counted on Clapham High Street 5 THAI ORCHID THAI REST 76 Clapham High Street Pavement width counted on Clapham High Street 6 STRADA BAR & REST Clapham High Street Pavement width counted on Clapham High Street 7 CUT & CO HAIR 110 Clapham High Street Pavement width counted on Clapham High Street 8 CHARITY SHOP 124 Clapham High Street Pavement width counted on Clapham High Street 9 ORBIS PHARMACY 148 Clapham High Street Pavement width counted on Clapham High Street 10 SUPERDRUG 156-158 Clapham High Street Pavement width counted on Clapham High Street 11 WOOLWORTHS Clapham High Street Pavement width counted on Clapham High Street 12 BARCLAYS BANK Venn Street Pavement width counted on Venn Street 13 PICTURE HOUSE CINEMA Venn Street Pavement width counted on Venn Street 14 O'NEILLS P/H 196-204 Clapham High Street Pavement width counted on Clapham High Street 15 BULLFROGS SHOES 9 The Pavement Pavement width counted on The Pavement 16 THE PAVEMENT CAFE 21 The Pavement Pavement width counted on The Pavement 17 CLAPHAM NEWS POINT C T N 24 Clapham Common South Side Pavement width counted on Clapham Common South Side 18 LLOYDS T S B BANK 12-13 Clapham Common South Side Pavement width counted on Clapham Common South Side 19 CLAPHAM CONFECTIONERS GROCER 3 Clapham Common South Side Pavement width counted on Clapham Common South Side 20 MOREL REST 14 Clapham Park Road Pavement width counted on Clapham Park Road 21 BENTO BAR & REST 70-72 Clapham Park Road Pavement width counted on Clapham Park Road 22 ELSA'S CAFE 57 Clapham Park Road Pavement width counted on Clapham Park Road 23 A D ROBERTSON D I Y 13 Clapham Park Road Pavement width counted on Clapham Park Road 24 ODDBINS OFF LICENCE 167 Clapham High Street Pavement width counted on Clapham High Street 25 SAINSBURYS 133-145 Clapham High Street Pavement width counted on Clapham High Street 26 SUBWAY S/W BAR 105 Clapham High Street Pavement width counted on Clapham High Street 27 FISH CLUB FISHMONGER & T/A 57 Clapham High Street Pavement width counted on Clapham High Street 28 SAINSBURYS LOCAL Clapham High Street Pavement width counted on Clapham High Street 29 DISCOUNT BEDS & PINE FURN 23-25 Clapham High Street Pavement width counted on Clapham High Street 30 FIRST CONNECT UK INT CAFE 11 Clapham High Street Pavement width counted on Clapham High Street

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 ROYAL OAK P/H 10 Clapham High Street 1.53 33 1.92 27 8.12 30 2 RAILWAY P/H 18 Clapham High Street 3.45 75 2.49 35 13.98 51 3 APEX CYCLES & REPAIRS 40-42 Clapham High Street 4.62 101 5.76 82 24.42 89 4 CAFE SOL MEXICAN REST 54 Clapham High Street 3.78 83 5.91 84 22.80 83 5 THAI ORCHID THAI REST 76 Clapham High Street 4.23 92 7.38 105 27.32 100 6 STRADA BAR & REST Clapham High Street 4.59 100 7.47 106 28.38 104 7 CUT & CO HAIR 110 Clapham High Street 5.97 130 9.72 138 36.92 135 8 CHARITY SHOP 124 Clapham High Street 6.57 143 11.10 157 41.58 152 9 ORBIS PHARMACY 148 Clapham High Street 4.65 102 7.53 107 28.66 105 10 SUPERDRUG 156-158 Clapham High Street 5.61 123 7.62 108 31.13 114 11 WOOLWORTHS Clapham High Street 7.23 158 12.87 182 47.30 173 12 BARCLAYS BANK Venn Street 0.69 15 0.78 11 3.46 13 13 PICTURE HOUSE CINEMA Venn Street 0.72 16 0.81 11 3.60 13 14 O'NEILLS P/H 196-204 Clapham High Street 5.55 121 8.88 126 33.95 124 15 BULLFROGS SHOES 9 The Pavement 3.72 81 5.94 84 22.73 83 16 THE PAVEMENT CAFE 21 The Pavement 3.48 76 6.81 96 24.21 88 17 CLAPHAM NEWS POINT C T N 24 Clapham Common South Side 2.70 59 5.07 72 18.28 67 18 LLOYDS T S B BANK 12-13 Clapham Common South Side 7.29 159 11.37 161 43.91 160 19 CLAPHAM CONFECTIONERS GROCER 3 Clapham Common South Side 7.62 166 12.21 173 46.66 170 20 MOREL REST 14 Clapham Park Road 3.75 82 4.80 68 20.12 73 21 BENTO BAR & REST 70-72 Clapham Park Road 2.07 45 2.85 40 11.58 42 22 ELSA'S CAFE 57 Clapham Park Road 3.93 86 6.06 86 23.51 86 23 A D ROBERTSON D I Y 13 Clapham Park Road 3.69 81 5.25 74 21.04 77 24 ODDBINS OFF LICENCE 167 Clapham High Street 7.26 159 11.76 167 44.75 163 25 SAINSBURYS 133-145 Clapham High Street 9.99 218 16.26 230 61.77 226 26 SUBWAY S/W BAR 105 Clapham High Street 6.03 132 8.49 120 34.17 125 27 FISH CLUB FISHMONGER & T/A 57 Clapham High Street 4.62 101 7.20 102 27.81 102 28 SAINSBURYS LOCAL Clapham High Street 6.39 140 8.76 124 35.65 130 29 DISCOUNT BEDS & PINE FURN 23-25 Clapham High Street 3.12 68 6.09 86 21.67 79 30 FIRST CONNECT UK INT CAFE 11 Clapham High Street 2.52 55 2.67 38 12.21 45 AVERAGE 4.58 100 7.06 100 27.39 100

LON\R11482-09 (FINAL).doc 261 CLAPHAM HIGH STREET APRIL 2008 - RANKED COUNT POINTS based on the indexed flow for the week

250

200

150

100 INDEXED PEDESTRIAN FLOW

50

0 25 11 19 24 18 8 7 28 26 14 10 9 6 27 5 3 16 22 4 15 29 23 20 17 2 30 21 1 13 12

COUNT POINTS

WEEK SATURDAY FRIDAY

LON\R11482-09 (FINAL).doc 262 LON\R11482-09 (FINAL).doc 263 PEDESTRIAN MARKET RESEARCH SERVICES

STOCKWELL

April 2008 PEDESTRIAN FLOWCOUNT

PMRS PEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 11th & 12th April 2008

Weather : Friday : Mild & Bright Saturday : Bright Spells, Showers Later

Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

LON\R11482-09 (FINAL).doc 264 CENTRE - STOCKWELL APRIL 2008 NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 DWELLING Thring House, Stockwell Road Pavement width counted on Stockwell Road 2 DWELLING Morant House, Stockwell Road Pavement width counted on Stockwell Road 3 VACANT 17 Stockwell Road Pavement width counted on Stockwell Road 4 LADBROKES BET OFF 213a Clapham Road Pavement width counted on Clapham Road 5 TASTE MORE T/A 354 South Lambert Road Pavement width counted on South Lambert Road 6 JACK'S SUPERMARKET 2 Binfield Road Pavement width counted on Binfield Road 7 STOCKWELL STATION Binfield Road Pavement width counted on Binfield Road 8 STOCKWELL STATION Clapham Road Pavement width counted on Clapham Road 9 UNISEX HAIR Clapham Road Pavement width counted on Clapham Road 10 SURGERY Clapham Road Pavement width counted on Clapham Road 11 DWELLING Clapham Road Pavement width counted on Clapham Road 12 PALMERAS TAPAS & WINE BAR 273a Clapham Road Pavement width counted on Clapham Road 13 THE SWAN P/H 215-217 Clapham Road Pavement width counted on Clapham Road 14 THE SWAN P/H Stockwell Road Pavement width counted on Stockwell Road

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 DWELLING Thring House, Stockwell Road 0.97 82 1.51 69 5.84 74 2 DWELLING Morant House, Stockwell Road 1.13 96 1.84 84 6.97 88 3 VACANT 17 Stockwell Road 1.25 106 1.67 76 6.86 87 4 LADBROKES BET OFF 213a Clapham Road 1.07 91 1.28 59 5.53 70 5 TASTE MORE T/A 354 South Lambert Road 1.38 117 2.22 102 8.47 107 6 JACK'S SUPERMARKET 2 Binfield Road 1.19 101 1.84 84 7.12 90 7 STOCKWELL STATION Binfield Road 1.76 150 3.58 164 12.57 159 8 STOCKWELL STATION Clapham Road 2.75 233 6.72 308 22.28 282 9 UNISEX HAIR Clapham Road 1.13 96 2.12 97 7.65 97 10 SURGERY Clapham Road 0.44 38 0.62 29 2.51 32 11 DWELLING Clapham Road 0.41 35 0.73 34 2.68 34 12 PALMERAS TAPAS & WINE BAR 273a Clapham Road 0.31 26 0.62 29 2.20 28 13 THE SWAN P/H 215-217 Clapham Road 1.51 128 3.86 177 12.65 160 14 THE SWAN P/H Stockwell Road 1.20 102 1.93 89 7.37 93 AVERAGE 1.18 100 2.18 100 7.91 100

LON\R11482-09 (FINAL).doc 265 STOCKWELL APRIL 2008 - RANKED COUNT POINTS based on the indexed flow for the week

350

300

250

200

150 INDEXED PEDESTRIAN FLOW

100

50

0 8 13 7 5 9 14 6 2 3 1 4 11 10 12

COUNT POINTS

WEEK SATURDAY FRIDAY

LON\R11482-09 (FINAL).doc 266 LON\R11482-09 (FINAL).doc 267 PEDESTRIAN MARKET RESEARCH SERVICES

WEST NORWOOD

April 2008 PEDESTRIAN FLOWCOUNT

PMRS PEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 4th & 5th April 2008

Weather : Friday : Warm & Bright Saturday : Cool, Broken Sunshine, Showers Later

Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

LON\R11482-09 (FINAL).doc 268 CENTRE - WEST NORWOOD APRIL 2008 NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 PAYAL CONV STORE 100 Knights Hill Pavement width counted on Knights Hill 2 BOARD WALK D I Y 86 Knights Hill Pavement width counted on Knights Hill 3 CONVENIENCE STOP CONV STORE 54 Knights Hill Pavement width counted on Knights Hill 4 TOPMASTER HAIR 32 Knights Hill Pavement width counted on Knights Hill 5 POST OFFICE 12 Knights Hill Pavement width counted on Knights Hill 6 NEW WAVE COSMETICS 386 Norwood Road Pavement width counted on Norwood Road 7 WOOLWORTHS 364-366 Norwood Road Pavement width counted on Norwood Road 8 ICELAND FROZEN FD 348-352 Norwood Road Pavement width counted on Norwood Road 9 HAART EST AGENT 330 Norwood Road Pavement width counted on Norwood Road 10 THIS & THAT CONV STORE 294-298 Norwood Road Pavement width counted on Norwood Road 11 ADAMS APPLES GROCER 278 Norwood Road Pavement width counted on Norwood Road 12 PIZZA 2 NIGHT T/A 260 Norwood Road Pavement width counted on Norwood Road 13 SKYTELL TRAVEL 226 Norwood Road Pavement width counted on Norwood Road 14 NORWOOD TRAVEL 202 Norwood Road Pavement width counted on Norwood Road 15 SOMERFIELD 178 Norwood Road Pavement width counted on Norwood Road 16 VACANT 166 Norwood Road Pavement width counted on Norwood Road 17 POST OFFICE 192 Tulse Hill Pavement width counted on Tulse Hill 18 TULSE HILL TAVERN P/H Tulse Hill Pavement width counted on Tulse Hill 19 DULWICH SUZUKI CAR SALES 349-351 Norwood Road Pavement width counted on Norwood Road 20 THE TINDER BOX C T N 4 Station Rise Pavement width counted on Station Rise 21 MONOPOLY HOMES EST AGENT 12 Station Rise Pavement width counted on Station Rise 22 W REDPATH CHEMIST 377 Norwood Road Pavement width counted on Norwood Road 23 DAVID ANTHONY HAIR 459 Norwood Road Pavement width counted on Norwood Road 24 ADARSHI CHEMIST & NURS GDS 485-487 Norwood Road Pavement width counted on Norwood Road 25 SUPERDRUG 509-513 Norwood Road Pavement width counted on Norwood Road 26 SOMERFIELD 539-541 Norwood Road Pavement width counted on Norwood Road 27 THE NETTLEFOLD HALL LIBRARY & THEATRE 1 Norwood High Street Pavement width counted on Norwood High Street 28 SOUTH NORWOOD THEATRE Norwood High Street Pavement width counted on Norwood High Street 29 VACANT Knights Hill Pavement width counted on Knights Hill 30 THE NORWOOD HOTEL P/H 3 Knights Hill Pavement width counted on Knights Hill 31 KNIGHTS FISH BAR T/A 39 Knights Hill Pavement width counted on Knights Hill

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 PAYAL CONV STORE 100 Knights Hill 0.72 54 0.96 61 3.95 58 2 BOARD WALK D I Y 86 Knights Hill 0.78 59 0.81 51 3.74 55 3 CONVENIENCE STOP CONV STORE 54 Knights Hill 1.14 86 1.35 85 5.86 86 4 TOPMASTER HAIR 32 Knights Hill 1.77 133 2.01 127 8.89 130 5 POST OFFICE 12 Knights Hill 1.56 118 1.65 104 7.55 110 6 NEW WAVE COSMETICS 386 Norwood Road 1.68 127 1.32 84 7.06 103 7 WOOLWORTHS 364-366 Norwood Road 2.91 219 3.36 213 14.75 216 8 ICELAND FROZEN FD 348-352 Norwood Road 2.52 190 3.87 245 15.04 220 9 HAART EST AGENT 330 Norwood Road 1.74 131 2.49 158 9.95 146 10 THIS & THAT CONV STORE 294-298 Norwood Road 1.59 120 2.70 171 10.09 148 11 ADAMS APPLES GROCER 278 Norwood Road 1.62 122 2.07 131 8.68 127 12 PIZZA 2 NIGHT T/A 260 Norwood Road 1.71 129 1.86 118 8.40 123 13 SKYTELL TRAVEL 226 Norwood Road 1.02 77 1.38 87 5.65 83 14 NORWOOD TRAVEL 202 Norwood Road 1.20 90 1.68 106 6.78 99 15 SOMERFIELD 178 Norwood Road 1.35 102 1.62 103 6.99 102 16 VACANT 166 Norwood Road 1.83 138 1.98 125 8.96 131 17 POST OFFICE 192 Tulse Hill 1.44 109 1.20 76 6.21 91 18 TULSE HILL TAVERN P/H Tulse Hill 0.75 57 0.63 40 3.25 47 19 DULWICH SUZUKI CAR SALES 349-351 Norwood Road 0.48 36 0.51 32 2.33 34 20 THE TINDER BOX C T N 4 Station Rise 0.93 70 1.11 70 4.80 70 21 MONOPOLY HOMES EST AGENT 12 Station Rise 0.39 29 0.63 40 2.40 35 22 W REDPATH CHEMIST 377 Norwood Road 1.05 79 1.08 68 5.01 73 23 DAVID ANTHONY HAIR 459 Norwood Road 0.45 34 0.69 44 2.68 39 24 ADARSHI CHEMIST & NURS GDS 485-487 Norwood Road 1.08 81 1.23 78 5.44 79 25 SUPERDRUG 509-513 Norwood Road 2.31 174 2.49 158 11.29 165 26 SOMERFIELD 539-541 Norwood Road 3.72 280 4.11 260 18.42 269 27 THE NETTLEFOLD HALL LIBRARY & THEATRE 1 Norwood High Street 1.29 97 1.59 101 6.78 99 28 SOUTH NORWOOD THEATRE Norwood High Street 0.36 27 0.57 36 2.19 32 29 VACANT Knights Hill 0.54 41 0.72 46 2.96 43 30 THE NORWOOD HOTEL P/H 3 Knights Hill 0.57 43 0.81 51 3.25 47 31 KNIGHTS FISH BAR T/A 39 Knights Hill 0.63 47 0.51 32 2.68 39 AVERAGE 1.33 100 1.58 100 6.84 100

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300

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100 INDEXED PEDESTRIAN FLOW

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WATERLOO

April 2008 PEDESTRIAN FLOWCOUNT

PMRS PEDESTRIAN MARKET RESEARCH SERVICES

REPORT

Survey Date : 4th & 5th April 2008

Weather : Friday : Warm & Bright Saturday : Cold, Bright Spells, Rain Later

Copyright: PMRS LTD This report is subject to copyright and may not be reproduced in whole or in part without the permission of PMRS. PMRS Sopwell Mill, 61 Cottonmill Lane, St Albans, Herts AL1 2ES Tel: 01727 867 100

LON\R11482-09 (FINAL).doc 272 CENTRE - WATERLOO APRIL 2008 NO OCCUPIER STREET & ADDRESS PRECISE COUNT POINT LOCATION 1 SOUTHWARK STATION The Cut Pavement width counted on The Cut 2 PREMIER FOOD & WINE 42-48 The Cut Pavement width counted on The Cut 3 CULTURE GRUB CHINESE REST 84 The Cut Pavement width counted on The Cut 4 EMMA CONS GARDENS Junction of The Cut & Waterloo Road Pavement width counted at junction of The Cut & Waterloo Road 5 WATERLOO BRASSERIE 119 Waterloo Road Pavement width counted on Waterloo Road 6 SAINSBURYS LOCAL Waterloo Road Pavement width counted on Waterloo Road 7 MARIOS S/W BAR Waterloo Road Pavement width counted on Waterloo Road 8 VACANT Waterloo Road Pavement width counted on Waterloo Road 9 HOLE IN THE WALL P/H 5 Mepham Street Pavement width counted on Mepham Street 10 EUROSTAR EXIT Mepham Street Pavement width counted on Mepham Street 11 COSTA COFFEE Cab Street Pavement width counted on Cab Street 12 STARBUCKS COFFEE Waterloo Road Pavement width counted on Waterloo Road 13 THE FIRE STATION BAR & REST Waterloo Road Pavement width counted on Waterloo Road 14 PAYLESS FOOD & WINES 10 Baylis Road Pavement width counted on Baylis Road 15 GREGGS BAKER 82 Lower Marsh Pavement width counted on Lower Marsh 16 CARD CENTRE CARDS 103 Lower Marsh Pavement width counted on Lower Marsh 17 MASSIMO SHOES 122 Lower Marsh Pavement width counted on Lower Marsh 18 BARBARELLAS S/W BAR 141 Lower Marsh Pavement width counted on Lower Marsh 19 SPAR CONV STORE 125-131 Westminster Bridge Road Pavement width counted on Westminster Bridge Road 20 WESTMINSTER SAUNA 162 Westminster Bridge Road Pavement width counted on Westminster Bridge Road 21 CL ENGLISH LANGUAGE SCHOOL Lower Marsh Pavement width counted on Lower Marsh 22 GUYS & DOLLS HAIR 18 Lower Marsh Pavement width counted on Lower Marsh 23 TRUSSONS M/WR 31 Lower Marsh Pavement width counted on Lower Marsh 24 CUBANA BAR & REST 47 Lower Marsh Pavement width counted on Lower Marsh 25 GARDENS Junction of Baylis Road & Waterloo Road Pavement width counted at junction of Baylis Road & Waterloo Road 26 THE OLD VIC THEATRE Junction of Waterloo Road & The Cut Pavement width counted at junction of Waterloo Road & The Cut 27 EVANS CYCLES & REPAIRS 79-81 The Cut Pavement width counted on The Cut 28 SOUTHBANK GLASS & CHINA 57 The Cut Pavement width counted on The Cut 29 CAMPING & ARMY SURPLUS STORE 37 The Cut Pavement width counted on The Cut 30 COSTCUTTER CONV STORE 3-11 The Cut Pavement width counted on The Cut

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 SOUTHWARK STATION The Cut 2.79 84 2.13 87 11.58 85 2 PREMIER FOOD & WINE 42-48 The Cut 2.46 74 1.95 79 10.38 76 3 CULTURE GRUB CHINESE REST 84 The Cut 2.73 82 2.07 84 11.29 83 4 EMMA CONS GARDENS Junction of The Cut & Waterloo Road 1.62 49 1.71 70 7.84 58 5 WATERLOO BRASSERIE 119 Waterloo Road 3.45 104 3.21 131 15.67 115 6 SAINSBURYS LOCAL Waterloo Road 5.31 160 5.04 205 24.35 179 7 MARIOS S/W BAR Waterloo Road 3.93 119 2.70 110 15.60 115 8 VACANT Waterloo Road 3.45 104 3.60 146 16.59 122 9 HOLE IN THE WALL P/H 5 Mepham Street 1.59 48 1.74 71 7.84 58 10 EUROSTAR EXIT Mepham Street 10.74 324 9.24 376 47.01 346 11 COSTA COFFEE Cab Street 3.09 93 1.29 52 10.31 76 12 STARBUCKS COFFEE Waterloo Road 8.07 244 4.98 203 30.71 226 13 THE FIRE STATION BAR & REST Waterloo Road 7.11 215 4.77 194 27.95 206 14 PAYLESS FOOD & WINES 10 Baylis Road 4.95 150 4.32 176 21.81 161 15 GREGGS BAKER 82 Lower Marsh 5.07 153 3.33 135 19.77 146 16 CARD CENTRE CARDS 103 Lower Marsh 3.48 105 3.12 127 15.53 114 17 MASSIMO SHOES 122 Lower Marsh 2.34 71 2.10 85 10.45 77 18 BARBARELLAS S/W BAR 141 Lower Marsh 1.83 55 0.96 39 6.56 48 19 SPAR CONV STORE 125-131 Westminster Bridge Road 3.39 102 1.80 73 12.21 90 20 WESTMINSTER SAUNA 162 Westminster Bridge Road 1.92 58 1.38 56 7.76 57 21 CL ENGLISH LANGUAGE SCHOOL Lower Marsh 2.91 88 1.35 55 10.02 74 22 GUYS & DOLLS HAIR 18 Lower Marsh 2.07 63 0.93 38 7.06 52 23 TRUSSONS M/WR 31 Lower Marsh 1.14 34 0.60 24 4.09 30 24 CUBANA BAR & REST 47 Lower Marsh 1.41 43 0.81 33 5.22 38 25 GARDENS Junction of Baylis Road & Waterloo Road 1.77 53 0.72 29 5.86 43 26 THE OLD VIC THEATRE Junction of Waterloo Road & The Cut 2.46 74 1.53 62 9.39 69 27 EVANS CYCLES & REPAIRS 79-81 The Cut 1.98 60 1.59 65 8.40 62 28 SOUTHBANK GLASS & CHINA 57 The Cut 2.16 65 1.95 79 9.67 71 29 CAMPING & ARMY SURPLUS STORE 37 The Cut 1.98 60 1.26 51 7.62 56 30 COSTCUTTER CONV STORE 3-11 The Cut 2.10 63 1.56 63 8.61 63 AVERAGE 3.31 100 2.46 100 13.57 100

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300

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150 INDEXED PEDESTRIAN FLOW 100

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0 10 12 13 6 14 15 8 5 7 16 19 1 3 17 2 11 21 28 26 30 27 9 4 20 29 22 18 25 24 23

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LON\R11482-09 (FINAL).doc 274 LON\R11482-09 (FINAL).doc 275 EXPLANATORY NOTES

1 The 30 count points are selected from the Goad plan and cover the contiguous retail area. The sites at which the enumeration was undertaken are identified by the fascia and address of the occupier with the exact enumeration point noted in each case. The names of occupiers and their trades are given for identification purposes only : the names cited are not necessarily their full trading names, nor do the trades cited necessarily represent the full extent of their business. Similarly, the streets and street numbers are given solely for the purpose of identifying the sites at which the enumeration was undertaken and they do not necessarily represent the postal addresses of the occupiers.

2 The numbers given represent estimates of the total number of pedestrians passing each site over a six hour period between the hours of 10.00am - 5.00pm on Friday and Saturday, and during the whole week (Monday-Saturday). The totals given for Friday and Saturday represent samples which are grossed up by a factor of 30, the reciprocal of the sampling fraction, to allow for the fact that on either day pedestrian movements were counted for a total of 12 minutes out of a possible 6 hours.

3 The numbers given for the whole week are the sums of those given for Friday and Saturday grossed up by a second factor of 2.353 to allow for the days Monday - Thursday which were not enumerated. This latter factor is an average based upon a series of previous counts conducted throughout the week (Monday - Saturday).

4 Unless otherwise indicated, the enumerators are instructed to count pedestrians passing the count point in both directions, with the exception of children under the age of eight, vagrants, post- persons, traffic wardens, police officers, and delivery staff. On vehicular streets, the full pavement width outside the unit indicated is enumerated, and in the case of pedestrianised streets and shopping malls, half or full width is enumerated.

5 The indices given in the table for Friday, Saturday, and the whole week are percentages based upon the average recorded flow of all 30 count points, which is benchmarked at 100 percent. The chart shows the indexed count points relative to the average pedestrian flow, and indicates the locational hierarchy throughout the centre.

© PMRS 2007

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