BCSC WINNERS BOOKLET Headline Sponsor: POP UP SHOPS/ TEMPORARY LETS Brand: Knots and Socks, Marketplace: Appear Here, Landlord: Putney Exchange Appear here: Knots and Socks Under 500,000 sq ft The business proves to be viable and commercial with a focus on the product and customer experience. The fact that they successfully attracted funding is testament to commercial returns and passion. JUDGES COMMENTS: * Unquestionable success. Vision and mission accomplished! * Excellent sales results have allowed expansion in terms of both size of premises and range of products. * Great results and nice to see this leading through to a permanent store Yankee Candle & Hammerson Yankee Candle – West Quay 500,000 - 1 million sq ft Implementation and delivery looked great, clearly the roll-out was well executed. JUDGES COMMENTS: * Outstanding results speak for themselves * Good merchandising * Very good store design and customer experience Headline Sponsor: intu Experiences Ltd Pop! By Mackney Over 1 million sq ft A wonderful mix of retail profitability and making dreams come true. JUDGES COMMENTS: * A great ROI and shows that thinking differently about the result can not only win over the competition but revitalise an entire sector * Fantastic open results that prove the media * Great pop up and well executed. Certainly doesn’t look like a temporary let HIGHLY COMMENDED Cabot Circus with Calendar Club and Where the Wall 12 artists, 12 months, 12 weeks Over 1 million sq ft This is an interesting collaboration and an excellent example of a working partnership, that has a commercial and experience value. JUDGES COMMENTS: * A great combination of creativity and innovation mixed with retail * Great concept. Working with local artists to bring street art to life in the mall is very creative. * Superb result showing what can be done when innovation combines with strategy. Congratulations, more of this please! Headline Sponsor: COMMERCIAL EVENTS/ MARKETS/EXHIBITIONS McArthurGlen East Midlands Pop-Up Summer Park Under 500,000 sq ft Excellent planning, delivery and execution of a clean and seasonal event, well done. JUDGES COMMENTS: * Good solid results, the Co-Investment strategy works and is a great way to run this kind of event. Dwell time, footfall and social stats are all very encouraging * A very attractive event backed up by some seriously impressive KPI’s * Super results that clearly enthused shoppers Brent Cross Shopping Centre The Beach at Brent Cross 500,000 - 1 million sq ft A truly mind blowing event and a wonder for Brent Cross. To get visitors sunbathing in North London is an achievement in itself! JUDGES COMMENTS: * Bringing a beach to the north circular was ambitious, but the implementation and delivery, the breadth and scale of the event shows real commitment and great execution * Tremendous results for all involved and those surrounding the event. Let this be a beacon to show others that thinking big yields big results * Really quite phenomenal, massive respect for the risk taken by Hammerson in doing this and really shows what world class activities can be done at scale in our industry in the UK Headline Sponsor: The Gadget Show Live at Westfield - Upper St Events The Gadget Show Live at Westfield Over 1 million sq ft Innovation shown by all stakeholders who were taking a risk in moving a trade show to a shopping centre. JUDGES COMMENTS: * Successful integration of multiple brands all vying for the best, most premium placements. A good looking event with stats to match * Excellent implementation and delivery as expected, the venue and the content lends itself well to this kind of event * Pulling 18 brands together is no small task. Excellent Westfield London and Westfield Stratford City The Beach Club Multiple locations Great delivery of experiential events at both centres, whilst exceeding all objectives. JUDGES COMMENTS: * Clearly defined KPI’s were all hit. Excellent results clearly laid out and benchmarked. If all entries reported like this many great creative ideas would be recognised * Excellent results, driven by sponsorship and a great event * Results exceed KPIs Headline Sponsor: HIGHLY COMMENDED Westfield Stratford City MUSIC CUBE Over 1 million sq ft Brilliant innovation and a fantastic concept bringing musicians out to meet with fans and consumers, creating a fantastic scalable event to roll out internationally. JUDGES COMMENTS: * Amazing technology - great engagement, technology really adding to the experience and event. Like this a lot, very innovative and a great addition to the mall * Results speak for themselves * An excellent experiential event for customers and retailers BRAND IMMERSION intu Experiences Ltd ‘Home’ Invasion at Intu Multiple locations An excellent example of a domination of media within a mall. JUDGES COMMENTS: * Very strong results and some great comments from the client * Full immersion campaigns of this nature are not easy to pull off, so great team effort to deliver on brief and to keep all of the variant parts working coherently * Well activated and implemented across the 15 centres Headline Sponsor: OTHER RETAIL ENVIRONMENTS: MEDIA HIGHLY COMMENDED Clear Channel UK Tap to Beat Cancer Unique delivery which clearly produced results. JUDGES COMMENTS: * Really great innovation shown here, and creative, outside-the-box use of space available * A focussed and timely campaign dawning on a collaboration of partners, employing technology and working outside the boundaries expected within the industry * Very engaging campaign using new technology OTHER RETAIL ENVIRONMENTS: POP UP SHOPS / TEMPORARY LETS Transport for London Old Street Underground Station Wow, a great example of innovation and creativity to transform an old and tired retail space into something vibrant and engaging. JUDGES COMMENTS: * Vibrant, safe redevelopment of unused space with great commercials * The figures paint a picture of a very successful transformation. The success is more than just the huge increase in rental income. The transformation of the space is the real success * Commercial and now a viable location with longevity, a true inspiration to other locations that have the desire to enhance the customer experience Headline Sponsor: MEDIA Manchester JV Ltd The Banner at Manchester Arndale Over 1 million sq ft An example of a new media space which actively enhances the environment in which it sits. JUDGES COMMENTS: * A well executed plan that has captured the markets imagination, delivering a space that is commercially attractive * Clearly by location a winner and a prime location to drive revenue from * Great results for an unused area. Innovative and increased standard occupation levels Ocean Women’s Aid – Look At Me Multiple locations Powerful, poignant and hard-hitting. ‘Simply brilliant global reach. JUDGES COMMENTS: * That kind of coverage and mass visibility shows that taboo subjects really can come out of the shadows * Really excellent, innovative and creative activity * An excellent use of creative to disrupt, engage and change perceptions with a key and important topic for all Headline Sponsor: HIGHLY COMMENDED Ocean Topshop #LiveTrends Multiple locations Very impressive combination of creativity and delivery. JUDGES COMMENTS: * Impressive results clearly showing that immediacy and involvement is what drives shoppers to buy * A reflection that retail sales can be effected by new ways of thinking outside the box. * An innovative and disruptive approach to engage the consumer and build profile for Topshop. EXPERIENTIAL Rolls Royce Motors Limited The Wraith of the North Under 500,000 sq ft This had a luxury feel at every single touch point. Loved the experience day. JUDGES COMMENTS: * Well executed campaign. Nice classy integrated campaign to drive engagement * A real coup to attract such an exclusive brand. Some lovely augmentation elements including engaging with Ted Baker thereby extending the experience to their brand too * Creative targeting and a nice box of tricks Headline Sponsor: Bluewater and Location Live Bluewater and Location Live – Samsung 360 SoundLab Over 1 million sq ft A well designed and innovative multi faceted campaign that had a hit of the WOW factor. JUDGES COMMENTS: * Location Live - great implementation. Impressive use of space and client/centre relationship. Sure others learnt from these learnings * Little to fault on the delivery of this campaign with well executed delivery of a number of complimenting media facets * Synergy between the Bluewater environment, their shoppers and the retail tie in with John Lewis led to a truly immersive event Sky UK Game of Thrones – Throne Tour Multiple locations There is a reason this sort of activity is so popular. It drives the message hard by giving customers content with your brand that they WANT to share. JUDGES COMMENTS: * Wins on so many front; great consumer interaction, giving them a unique experience, Great for the show, great for DVD sales and great for upselling the SKY family package. I’d repeat this every season! * Perfect execution of a simple idea - multiple centre tour aimed to capture big numbers * So simple, so effective - a stunning example Headline Sponsor: HIGHLY COMMENDED intu Experiences Ltd The Dog & Bone Multiple locations Strong points in this category and a lot of background work to tie this in with the student lock ins, the delivery was excellent. JUDGES COMMENTS: * Great concept and clear objectives kept the delivery focussed. A bar is always a winner with students! * A well conceived idea that connects with the target