KBC Bank Digital Indicator Survey

KBC Bank Ireland plc is regulated by the of Ireland Introduction

“We understand that the pandemic KBC Bank launches new survey has accelerated the rapid migration to digital technologies, however, the highlighting the digitisation of Ireland results of our first KBC Digital Indicator Survey show that consumers are increasingly more comfortable with KBC Bank has launched a new survey which seeks to put a spotlight on the using technology and digitally enabled digitisation of Ireland, revealing how people in Ireland are using digital services and services in all aspects of their daily technology as COVID-19 accelerates digital adoption. lives. At KBC, we are committed to keeping up with the pace of change Findings from the first KBC Digital Indicator Survey carried out by Core Research by making our products and services show that Irish consumers have high levels of confidence when it comes to using more accessible to customers across digital technology, given the acceleration of digitally enabled products and services Ireland.” stimulated by COVID-19.

Fergal O’Riagain Director of Daily Banking Products

KBC Bank Ireland Digital indicator Survey | 2 Technology Attitudes & Usage

85% Of adults feel ‘confident’ using digital and technology products. High levels of overall confidence using digital and technology products, with younger cohorts, higher social grades and those in urban areas most likely to feel ‘very confident’.

KBC Bank Ireland Digital indicator Survey | 3 Technology Attitudes & Usage

Unsurprisingly, consumers are using technology and digital services more in 55% 45% 32% our day-to-day lives compared to previously. Are using Are using Are using streaming technology to technology to services more. manage or track manage or track fitness. their mental health.

KBC Bank Ireland Digital indicator Survey | 4 Technology Attitudes & Usage

29% Are using digital dating services less than before the pandemic.

KBC Bank Ireland Digital indicator Survey | 5 The Technology Adoption Curve

Only 1 in 20 people in Ireland feel they are innovators when it come to technology. 29% are ‘ahead of the A further 1 in 4 are also curve’ ‘ahead of the curve’ when it comes to technology and are ‘early adopters’.

Innovators EEaarrllyy aAddoopterspter Early Majority LaLatete m Majorityajority LLaggaggardsrds 6% 23% 51% 13% 6%

KBC Bank Ireland Digital indicator Survey | 6 Digital Payments & the Future of Cash

74% Of consumers are using cash less often since March 2020. With females less likely to use cash compared to male respondents.

KBC Bank Ireland Digital indicator Survey | 7 Digital Payments & the Future of Cash

Young millennials are Believe digital payment methods will most likely to feel they will completely replace cash payments use only digital payment 55% within the next ten years. methods into the future. Interestingly this is followed by those over Believe that this will happen sooner, 66yrs. 44% by 2025. Higher social grades are also far more likely than lower social grades to use only digital.

KBC Bank Ireland Digital indicator Survey | 8 Digital Payments & the Future of Cash

47% Of Consumers feel they will use mostly digital payment methods and only ‘some’ cash in the future.

While 23% feel they will use an equal mix of both.

KBC Bank Ireland Digital indicator Survey | 9 Online Scams & Phishing

95% Of consumers are more vigilant to online scams since the outbreak of the pandemic.

KBC Bank Ireland Digital indicator Survey | 10 Research Methodology

This research was commissioned by KBC and carried out by Core Research.

About Core Research: Core Research work directly and independently with clients across every category and market focusing on business impact. WHO? WHEN? HOW? Nationally representative of Fieldwork Dates: Online omnibus survey. Core Research is part of Core, Ireland’s th nd largest marketing communications adults aged 18+yrs, n=1000. 11 February - 22 February. company. The sample was quota controlled according to the latest census figures to ensure that a nationally representative view was obtained.

KBC Bank Ireland Digital indicator Survey | 11 KBC Bank Ireland plc is regulated by the Central