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Performance Budget 2019-20

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Performance Budget 2019-20 DEPARTMENT OF INFORMATION AND PUBLIC RELATIONS. PERFORMANCE BUDGET 2019-20 -1- PREAMBLE: The Department of Information and Public Relations is acting as a bridge between people and the Government. The Department is playing a vital role by exploiting all the available media in keeping the people informed about the developmental plans of the Government and progress. It is playing equally major role in keeping the Government informed about the complaints, comments and grievances of the public, by which it is assisting the Government to find suitable solution to the issues. The department publicises various development projects of the Government through field publicity, song and drama, documentaries and short films, photo exhibitions, publications of folders, advertisements and through highway hoardings and it also engages effectively audio and visual media in giving publicity to development programmes of the Government. ADMINISTRATION. The Department which has its Head Office at Bengaluru has 30 District offices out of which Bangalore (Urban), Bangalore (Rural), Mysore, Belgaum and Gulbarga offices are headed by Deputy Directors, 10 district offices by Senior Assistant Directors and 15 district offices by Assistant Directors. Apart from this, the Department has two information centres at Hubli and New Delhi, which collect and disseminate Information related to the State. -2 -2- BUDGET ALLOCATIONS. (Rs In lakhs) Sl.No Head of account Budget Budget Budget Budget 2016-17 2017-18 2018-19 2019-20 1 2220 Information and 8029.00 21349.00 23923.00 15446.20 Publicity 2 4220InformationandPublicity 1950.00 6950.00 5480-00 500.00 Budget expences CLASSIFICATION OF GRANTS ACCORDING THE NEEDS OF THE PROGRAMMES AND ACTIVITIES OF THE DEPARTMENT Sl.No Head of account Budget Budget Budget Budget 2016-17 2017-18 2018-19 2019-20 1 FILMS 500.00 1111.00 929.00 1580.00 2 OTHERS 7529.00 20238.00 22994.00 14366.20 TOTAL 8029.00 21349.00 23923.00 15946.20 DETAILS OF BUDGET ESTIMATES UNDER DIFFERENT SUB HEADS Sl.No Head ofAccount/Programme Allocation( in LAKHS) 1 Production of Films 1580.00 2220-01-105-0-01 2 Karnataka Chalanachitra Academy 100.00 2220-01-105-0-02 3 International Film Festival 100.00 2220-01-105-0-03 4 Building of Dr. Rajkumar Memorial 25.00 2220-01-800-0-14 5 Direction and Administration 1668.00 2220-60-001=0-01 6 Karnataka State temperance Board 190.00 2220-60-101-0-04 7 Information Centres 157.00 2220-60-102-0-00 8 Press and Information Services 203.00 2220-60-103-0-01 9 Karnataka Media Academy 104.00 2220-60-105-0-03 10 Registration of News papers 350.00 2220-60-105-0-01 11 Mass Communication and Field Publicity - 2220-60-106-0-04 11.a 222060-106-0-040422 7676-84 Special component plan for SC/ST 11.b 222060-106-0-04-423 Tribal Sub Plan - -3 -3- 12 SCP the balance unspent last year 2-24 2220-60-800-0-21-422 13 TSP the balance unspent last year 37-12 2220-60-800-0-21-423 14 Photo and Films services 30-00 2220-60-109-0-00 15 Publications 3173-00 2220-60-110-0-00 16 Allocation for vacant posts 50-00 2220-60-800-0-22 17 Capital expenditure on Information and Publicity 200-00 4220-60-101-0-00-139 18 Construction of Patrika Bhavana 100.00 4220-60-101-0-01-386 19 Construction of Kannada Chalanachitra Amrita 100-00 Mahotsava Bhavana 4220-60-101-0-02-386 20 Establishment of University for study of Media and Films 100-00 4220-60-101-0-03-132 TOTAL 15946-20 1) Photo and Film Section : Getting suitable aid from the State Government for the overall development of film industry and to providing facilities in the field of film production are the main functions of this section. Providing Subsidy to films, presenting annual film awards, providing medals and cash awards to the films, actors, technicians, who have won national film awards, providing entertainment tax exemption and providing shooting permission in public places in the State are also some of the main functions of this section. The following awards apart from regular films awards are being given to eminent film personalities annually. Late Puttanna Kanagal Award for Best Film Direction which includes Rs 5-00 Lakhs cash a citation and a gold medal. -4 -4- Dr. Rajkumar Award for contribution to the overall development of Kannada Film Industry which includes Rs 5-00 Lakhs cash a citation and a gold medal. Dr. Vishnuvardhan Award for Lifetime achievement in the field of Kannada Cinema which includes Rs 5-00 Lakhs cash a citation and a gold medal. Field Publicity. GRAMA SAMPARKA Publicising of Government schemes, its progress and othr development activities is undertaken through all the 30 district offices of the Department utilising the services of selected performing teams of street plays/folklorists and drama troupes of the concerned district. The publicity programmes are mainly undertaken in the rural areas. EXHIBITIONS AT DISTRICT FESTIVALS AND SPECIAL OCCASIONS It has been intended to organise exhibitions on the developmental aspects of the Government along with socio progressive issues, in the District Festivals, Jatra Festivals and other special occasions and to give wide publicity to the new schemes and programmes of the Government. PHOTO EXHIBITIONS ON MAHATMA GANDHI. 150th Jayanthi of Mahatma Gandhi is being celebrated through the country. The State Government through the Department of Information and Public Relations is organising photo exhibitions on the life, thoughts & message of Mahatma Gandhi in all the 30 districts of the State. -5 -5- KARNATAKA MUNNADE It has been intended to organise SAMVADA – an interactive session with the beneficiaries – programmes in 4 selected districts from all the 4 divisions. EXHIBITIONS BASED ON THE DEVELOPMENT PROGRAMMES It has been intended to organise exhibitions at all the 30 districts of the State which will highlight the new schemes and plans of the Government. TABLEAU AT MYSORE DASARAH & Republic day Parade at New Delhi. It is intended to prepare a tableau that will depict the cultural, artistic and traditional excellence and the development aspect of the State of Karnataka and will be presented at the Vijaya Dashami Parade in the Dasarah Festivities held annually at Mysuru and Republic day Parade at New Delhi on 26th January every year. EXHIBITIONS AT JATRAS Organising exhibitions on the developmental aspects of the Government along with socio progressive issues, in the 25 Jatra Festivals that will be held annually through out the “State has been envisaged. GADINAADA UTSAVA Kannada Rajyotsava will be celebrated in the villages lying in the border areas of other districts where the number of Kannada speaking people are more and or dense. -6 -6- Publications It is the function of the Publications Section to publicise the achievements of the Government on the hoardings in all the 30 districts and in Bengaluru which are in its possession. It also looks after the publication of two periodicals namely JANAPADA in Kannnada and MARCHOF KARNATAKA in English and also brings out folders and booklets highlighting achievement of the Government. 1.PUBLICITY THROUGH HIGHWAY HOARDINGS. It has been intended to spend Rs 180 Lakhs during the year 2019-20 for publicity through highway hoardings throughout the State 2.It has been intended to give publicity in all the trains that travel through out the state an expenditure of Rs 320 .00 lakhs. 3. It has been intended to give publicity in all the bus shelters that will come under the purview of BBMP for the benefit of urban populace at a cost of Rs 480.00 lakhs. 4. A book by name “MYTHRIPARVA” has been brought out depicting the achievements of the Government and has been distributed to general publics, elected representatives, officers and other important people through the district offices of the department. It has been intended to bring out publications on Mahatma Gandhi and on the important achievements of the Government at an expenditure of Rs.183.00 lakhs. 5. It is intended to carry out maintenance digital display boards erected on PPP model in the 10 district headquarters at a cost of 197.00 lakhs. It has also been envisaged to erect digital display boards in the remaining 20 district headquarters on PPP model and an amount of Rs 300.00 lakhs has been earmarked for this purpose. -7 -7- 6. Bus Branding: An amount of Rs 820.00 lakhs has been intended to be spent to carry on publicity through the buses plying throughout the State 7.It is been intended to give wide publicity to the development schemes and plans of the Government in the two periodicals being brought out by the Department namely JANAPADA and MARCH OF KARNATAKA by commissioning special articles and write-ups. It is intended to carry on publicity programmes of the Government through the publication section at a cost of Rs 2500.00 lakhs during the year 2019-20 using different media. Press and News Section. The Press and News section issues press notes, special articles periodical articles and introducing notes on the schemes and plans of the Government through print, electronic and other media. In addition some of the programmes the section involves in include Co-ordination with the Media, Issuing accreditation and smart cards to journalists, Welfare activities concerning media representatives. Identifying the eminent achievers in the field of journalism and giving them awards etc. The Department has instituted TSR memorial award to felicitate eminent journalists who have contributed mightily for the cause of journalism. The award includes a purse of Rs 2.00 lakhs (raised from Rs 1 lakh to 2 lakhs since 2017) and MOHARE HANAMANTHARAYA AWARD for the enterprising journalists who have started their own news papers.
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