Day(S) at Capitol Feb. 9-10
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CALENDAR January 20-21 — Northwest Missouri Press No. 1264 — 12 January, 2011 Association Convention, Holiday Inn Riverfront, St. Joseph February 1-15 — Missouri Press judges Virginia Day(s) at Capitol Feb. 9-10 Press Association Newspaper Contest 9 — MPA/MPS Board Meeting, Annual event will begin with reception with legislators Jefferson City 9 — MPA/AP Reception with MPA/AP Day at the Capitol will be two days this year, Wednesday-Thursday, Legislators, DoubleTree Hotel, Feb. 9-10. A registration form for the meeting is enclosed. Jefferson City (Reg. form enclosed) The program that you are familiar with will 10 — MPA/AP Day at the Capitol, be on Thursday, Feb. 10. It will include the Jefferson City (Reg. form enclosed) morning session in the Senate Lounge with March statewide officials and lunch in the Governor’s 4 — Missouri Press Day at the Mansion followed by sessions with the gover- Reynolds Journalism Institute, nor and legislative leaders. Missouri School of Journalism, A focus of the legislature this year will be Columbia how to balance the budget when projected rev- 13-19 — National Sunshine Week enue could fall $500 million short of current 17-18 — Ozark Press Association, spending, according to state estimates. Your Chateau on the Lake, Branson readers will appreciate you being in the Capitol to ask how April that will be 14-15 — Missouri Advertising worked out. Managers’ Association, Sheraton Sports Complex Hotel, Kansas City On Wednesday evening (Feb. 9), a reception with legislators will be held in the DoubleTree June Hotel in Jefferson City. This 5-7 p.m. gathering 3 — Southeast Missouri Press will give editors, publishers and others a chance Association, Southeast Missouri to visit informally with legislators and talk State, Cape Girardeau about issues that are important to newspapers. MPA encourages you to attend the reception July and invite your senator and representative to attend. 20-23 — 50th Annual National Missouri Press will provide you with information sheets with “talking points” on Newspaper Association Government the issues. Affairs Conference, Washington, D.C. The enclosed form has the agenda and instructions for registering. It has contact information for the Doubletree Hotel if you wish to stay there the night of Feb. 9. September 8-10 — 145th Annual MPA Conven- tion, Hilton Convention Center at Branson Landing, Branson Ad Contest entries due by Feb. 18 22-25 — National Newspaper The 2011 Missouri Advertising Managers’ As- Association Annual Convention and Trade Show, Albuquerque, N.M. sociation contest rules, entry information and the Dee Hamilton Old Pro Award nomination form If someone on your staff needs a have been mailed to you and are available at press card (new hire?), email his or her name to mopress.com/contests.php. Contest entries are [email protected]. due at the MPA office by Feb. 18. Registration forms for coming MPA activities can be found at mopress.com/current_forms.php. Missouri Press Association Bulletin, Jan. 12, 2011, Page 2 Application for ‘Active’ membership This is notice of the application for Active membership in Missouri Press Association from The Countian, Ad training at NW Press a weekly newspaper published by Richard Gard at 638 First St., Hillsboro, MO 63050, phone (636) 789-5853; Jef- Thursday dinner at K.C. Chiefs’ facility at Missouri Western [email protected]. Retail advertising specialist Jeff Greene, whose presen- Missouri Press Active members are tations at the MPA Convention in October led to this entitled to all rights and privileges of Missouri Press Association member- appearance, will speak during a day of advertising and ship. Membership is subject to ap- marketing training on Jan. 20 at the annual Northwest proval by the MPA Board of Directors. Missouri Press Association meeting. The meeting will The Board of Directors considers be Thursday and Friday next week, applications for membership at its next Jan. 20-21, at the Holiday Inn Riv- meeting after this notice of application has been published a total of three erfront in St. Joseph. A registration times in the monthly printed Bulletin form is enclosed. Register immedi- and weekly eBulletin. ately if you have not done so. Any MPA member with comments You don’t need to be a Northwest region newspaper to send about applications should direct them your staffers to the meeting. All are welcome and encouraged to the MPA office in Columbia. to take advantage of this training. Greene’s sessions on Jan. 20 will be: “The Sales Tune Up” in the morning; “Successful Selling in Hard Times” and “Ad Ideas and More” in the afternoon. Jeff Greene Dinner Thursday evening will be at the Kansas City Chiefs’ training facility at Missouri Western State University. That will be followed by an informal “Great Ideas and Story Time” session in the hospitality suite in the hotel. After the business meeting Friday morning, area legislators will talk about this year’s session. Mike Sherry, with the Midwest Center for Investigative Reporting, will speak af- Sampling can use ter lunch. He will be followed by Todd Weddle of the St. Joseph News-Press explain- ‘boxholder’ addresses ing how to shoot, edit and post video to your website. The Domestic Mail Manual(DMM) After that, reporter Ray Weikal of the Liberty Tribune and Kearney Courier will has been changed and now allows the talk about covering schools. use of simplified address (boxholder) Former state Sen. Charlie Shields of St. Joseph will speak at the awards banquet for saturation flat-size mailpieces that Friday evening. That will be followed by another “Great Ideas and Story Time” ses- are delivered by USPS city carriers or to sion in the hospitality suite. PO boxholders at Post Office locations with city delivery service. Before this Northwest Press President Matt Daugherty, publisher of the Smithville and Kear- change mailers could only use the sim- ney newspapers, will preside at the meeting. If you have questions, contact Daugh- plified address format for Rural Routes erty at (816) 389-6608 or [email protected]. in towns with city delivery. This change should make it easier to mail shoppers or sample newspa- pers. Since there is not an address Health care tax credit form for business online to verify, CASS certification is not re- WASHINGTON—The IRS has published final forms and instructions for cal- quired. Mailers will need to verify they culating and claiming the new small business health care tax credit that was enacted are saturating a route. This information may be obtained from the office that is last year as part of the Patient Protection and Affordable Care Act. being mailed to. Businesses that qualify for the tax credit may use it for the 2010 tax year. Mailers may continue to use ad- The new one-page form (Form 8941—Credit for Small Employer Health dresses on shoppers. Many newspa- Insurance Premiums) is available on the IRS website at www.irs.gov along with the pers mail shoppers only to those who instructions to Form 8941 and Notice 2010-82, both of which are designed to help do not receive the newspaper. If you have any questions about small employers correctly figure and claim the credit. simplified addresses, contact MPA The tax credit can be substantial—35 percent of the health care costs that a postal consultant Ron Cunningham at newspaper pays for its employees. To qualify for the full credit, a business must [email protected] or 417-849-9331. have fewer than 25 employees, pay average annual wages below $50,000 (not To subscribe to the DMM Advisory counting owners’ salaries) and pay at least 50 percent of the premium for their and keep up with changes like this, send an e-mail to dmmadvisory@usps. employees’ coverage. Beginning in 2014, the credit increases to 50 percent. com with “subscribe” in the subject The credit was designed to encourage small employers to start or maintain health line. insurance coverage for their employees. Nationally, the percentage of small employ- ers offering health insurance has been declining steadily over the past decade. Need help with a newspaper issue? Check the links at mopress.com/reporterslinks.php. Missouri Press Association Bulletin, Jan. 12, 2011, Page 3 You can still get ‘Generals’ Missouri is the home of a number of the country’s great military leaders. Intro- duce three of them to your readers — especially the young ones — by joining the Missouri Press Association Reading Across Missouri event beginning this NOW! Missouri Press Service “Three Generals” has a new feature. A recording of each chapter will be posted 802 Locust St. on the website of Missouri National Education Association, which helped MPA Columbia, MO 65201-4888 with this project. Among the readers are Gov. Jay Nixon, U.S. Olympic Silver Med- (573) 449-4167; FAX (573) 874-5894 alist Christian Cantwell, and Missouri National www.mopress.com Guard Maj. Gen. Stephen Danner. Gov. Nixon’s recording of Chapter 1 is now MPA PRESIDENT: Joe May, available to hear at www.mnea.org/readingacross- Mexico Ledger FIRST VICE PRESIDENT: Phil missouri. A new recording will be posted each Conger, Bethany Republican-Clipper week, and they will remain up through March. SECOND VICE PRESIDENT: Mark Download a promotional ad, story chapters Maassen, The Kansas City Star SECRETARY: Bill Miller Jr., and a companion teacher guide at http://www.mo-nie.com using download code: Washington Missourian readmo11. The teacher guide can be posted on your website as a PDF, or you can TREASURER: Jeff Schrag, Springfield print it and distribute it to teachers. Daily Events MPA DIRECTORS: Kevin Jones, The only requirement to participate is to agree to begin publishing “Three Gen- St. Louis American erals” by the end of January.