Kansas Publisher Official Monthly Publication of the Kansas Press Association Jan

The Kansas Publisher Official monthly publication of the Kansas Press Association Jan. 11, 2017 Inside Today AOE: upload deadline is Friday he deadline is almost here for entries in the Page 2 2016 Awards of Excellence competition We need 20 more judges Jim Pumarlo urges newspaper among Kansas Press Association members. editors to focus more on business T ewspaper contest judging is reciprocal. Emily Bradbury, director of member services, news. In other words, we judge other states and has been working closely with newspaper editors they reciprocate by judging our contest. and advertising managers this past week to facili- N We need another 20 Kansas Press Associa- Page 3 tate the process. John Foust advises sales reps on tion members and friends to sign up to judge our Go here to review the information and retrieve partner this year, the Nebraska Press Association. how to recognize the “unspoken” paper copies of the entry forms. objections. Click here if you can help us out. Bradbury has posted the necessary information The judging is set for February. Please help Page 4 See AOE DEADLINE on Page 8 us out. KPA president Sarah Kessinger urges members to pitch in with judging the Nebraska Press As- sociation contest. Page 6-7 Newspapers are seeking creative leaders and advertising salespeo- ple. See Marketplace. Page 8 Doug Anstaett says newspaper staffers need to escape their cocoons, be exposed to other views.

KPA Calendar

THIS WEEK Opening of the 2017 session of the Kansas Legislature, Capitol, Topeka. Richard Gannon, director of governmental affairs for the Kansas Press Association, begins his 14th and final year as lobbyist for KPA. He plans to retire this summer. Jan. 13 Deadline for entries in KPA’s 2016 Awards of Excellence KU students to provide legislative news contest. he Kansas Press Associa- years. The service is underwrit- papers wouldn’t have access tion and officials from ten through a grant from the to such content without this April 7-8 Tthe William Allen White Kansas Newspaper Founda- service,” said Doug Anstaett, Kansas Press Association an- School of Journalism have tion. The content is free to KPA KPA executive director. nual convention, Capitol Plaza agreed to once again coordi- members. KNF has again committed Hotel, Topeka. nate coverage of the Kansas In the past three years, KU $5,000 in scholarship money Legislature. journalism students supplied for students who excel in cover- April 20-21 The news service, called the legislative content through the ing the Kansas Legislature. The annual meeting of the Wil- KU Statehouse Wire Service, service and distributed it to me- The coverage will kick off in liam Allen White Foundation has annually provided from dia outlets throughout the state. mid-January when the students Board, Lawrence. 50 to 100 stories the past three “Most of our smaller news- return to class. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2016-17 KPA Board Don’t underestimate value Sarah Kessinger President Marysville Advocate of your business reporting [email protected] n exchange in an editors’ hotline reading about business.” probed a familiar topic: When is a Whoa. In all due respect, I encourage M. Olaf Frandsen business announcement considered all newspapers to broaden their perspective First Vice President A Salina Journal news, and when is it an ad? on what is business news – to make it a The item in question was a new em- regular part of your newsroom discussions [email protected] ployee at an auction and realty company. as an everyday beat. Editors weighed in with a range of I also advise you to go slowly on de- Andy Taylor Second Vice President answers, all of them predictable. veloping business coverage, especially if Montgomery County Chronicle “Don’t do it. If you give advertising your newspaper doesn’t do much business [email protected] away, they won’t pay for it.” reporting now. It can be challeng- “Don’t mix ad and editorial. ing, especially with the barrage Scott Stanford News should not be traded for of demands on limited resources. Treasurer money.” You cannot simply turn on the Lawrence Journal-World “We came up with a feature spigot. [email protected] we will run up to twice a month A discussion of business news called Biz Buzz. It carries short inevitably prompts many editors Susan Lynn news items on local business if to focus on routine Main Street Past President they have something worthy of a occurrences. A clothing store Iola Register mention.” celebrates its grand opening. [email protected] “I don’t think it has to be A restaurant opens, offering a either-or; reasonable compromise Jim Pumarlo distinctive cuisine. A flower shop Position Open can become a win-win.” celebrates its 25th anniversary. Northwest District Director Count me among those in the camp of A new plant manager comes on board at a the last comment. Expanded and aggres- local manufacturer. Peter Cook sive pursuit of business reporting delivers It’s best to have policies for these and Southeast District Director long-term dividends in the generation of other everyday business news. But these Parsons Sun interesting editorial content and revenue. stories should be just a starting point when [email protected] I bring a special perspective to this con- it comes to brainstorming coverage about versation – 27 years in community newspa- employers and employees. Business news Mary Hoisington Daily Membership Director pers, 21 as the chief is much broader than Great Bend Tribune gatekeeper in filtering I advise you to go slowly those items which [email protected] what news got pub- on developing business typically qualify for lished. A steady flow chamber of com- Tim Kellenberger of business items coverage, especially if your merce newsletters. Northeast District Director crossed my desk. newspaper doesn’t do Coverage should be Sabetha Herald Today I am incorporated in the [email protected] director of commu- much now. It can be chal- everyday menu of nications for a major lenging, especially with the news. Denice Kuhns business advocacy barrage of demands on Think for a mo- Southwest District Director organization. During ment the number of Meade County News my tenure, I also limited resources ... hours that individuals [email protected] served as chair of spend “on the job” the local Chamber – not only the hours Travis Mounts of Commerce Board. That in itself would behind the desk but the extended hours on Nondaily Membership Director raise questions among many in the news- the job. Think also about the role of busi- Times-Sentinel Newspapers paper industry and is a topic for another nesses – large and small – in the everyday [email protected] column. fabric of your communities. Don’t misinterpret. Don’t expect to Does your coverage reflect the broad Dena Sattler read a column promoting that newspapers impact of businesses – the people and their Legislative Director Garden City Telegram should bow to every request for business jobs - in your communities? Here are a few [email protected] coverage – especially those stories with a story ideas. positive spin. When is the last time you compared Joey Young But one editor’s comments in the and contrasted local employment with Central District Director hotline exchange particularly caught my statewide statistics – and then looked for a The Clarion (Andale) attention: “If the business info doesn’t fit feature story representing specific trends? [email protected] into the guidelines, they have to run an ad. The federal Affordable Care Act is While our paper depends on advertisers, our readers are just not that interested in See PUMARLO on Page 5 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 3 How to handle those unspoken objections randon is an advertising manager Brandon explained that the key is to be efits such as…” The difference here is that who wants his team to be prepared prepared to weave answers to objections the sales person brings up the topic. But as Bfor all sales situations. “We spend a into the presentation. The good news is Brandon cautions, don’t use the words “feel, lot of time on sales strategy,” he said, “be- that most objections are predictable. If a “felt” or “found.” That formula has been cause that helps us cut down on unexpected sales person has done his or her homework, around so long – and those words have been surprises. To use a baseball comparison, we there’s no reason to be surprised to hear a misused by so many sales people – that they want to be able to hit the curveball. question about price, can make prospects “As any sales person readership statistics, ad think they are being will tell you, the most position or production. The good news is that manipulated. common curveball is “Take price, for most objections are pre- “Some prospects an objection,” Brandon example,” he said. actually seem relieved explained. “Most pros- “A prospect may be dictable. ... There’s no when a difficult objec- pects have some kind of embarrassed to say, ‘I reason to be surprised tion is mentioned by objection, even if they don’t think I can afford to hear a question about the sales person,” he don’t say it out loud. to advertise in your said. “I’ve seen them Unspoken objections paper.’ You can address price, readership statis- nod their heads and can be real sales killers. that by bringing up tics, ad position or pro- say, ‘Yeah, I was think- You’re sailing along the objection yourself, duction. ing about that.’ In a thinking everything is John Foust then reassuring them sense, it clears the air going fine, then at the that it’s natural to be and makes them more end of the conversation the prospect says, concerned about price. I encourage our team receptive in the rest of the conversation.” ‘I’ll think about it and let you know.’ That to say something like, ‘Some advertisers In other words, your prospects probably creates a real predicament for a sales person. wonder about the affordability of advertis- won’t object when you mention their unspo- “There’s an old saying that silence ing in our paper.’ Or ‘People often ask how ken objections. is golden, but that’s not true in selling,” our rates compare to other media outlets.’ Brandon said. “Sometimes it’s your job Or ‘You may be wondering how this could John Foust has conducted training to verbalize what the prospect is thinking. fit your ad budget.’ Then they answer the programs for thousands of newspaper ad- If you don’t, the objection that is lurking objection just like they would if the prospect vertising professionals. Many are using his below the surface may never come to light. I brought it up.” training videos to save time and get quick disagree with the idea that you can’t answer This is a variation of the old Feel-Felt- results from in-house training. E-mail for an objection you don’t hear. An unspoken Found formula, which says, “I understand information at [email protected]. objection can sink your presentation just as how you feel about price. Other advertisers (c) Copyright 2017 by John Foust. All fast as one that is shouted. have felt the same way. And they found ben- rights reserved. Bradbury named KPA assistant director he long-time director of member services at the Kansas Press As- sociation has a new title: KPA assistant director. T Emily Bradbury joined the KPA staff in June of 2002 as education director and executive director of Kids Voting Kansas, an association KPA manages. She was named director of member services in 2008. “Emily is such a joy to work with and her superior meeting planning skills have been instrumental in the success of our annual convention and other meetings every year,” said Doug Anstaett, KPA executive director. “This is recognition for her outstanding leadership at KPA.” Bradbury, a native of Haysville, and her husband, Ryan, superinten- dent of schools in Madison, have two children: Kyle, 11, and Cassie, 6. Emily Bradbury She is a 2000 graduate of Washburn University with a bachelor of arts degree in history. This month’s question Q. Will there be any training at the KPA convention this year on advertising design? My staff needs some ideas.

A. You’re in luck. Ed Henninger will be returning to the convention and will lead a session called “Designing Great Ads: The Top 10 Things You Need to Know.” Ed is well-known for his sessions on newspaper design. He’ll bring new ideas, new thinking and excite- ment to your print ads. His presentation is tentatively set for 1 p.m. Saturday, April 8, following the awards luncheon. 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Contest judging a cheap way to get great ideas PA’s assistant director and member if few member papers sign up, then those paper can’t afford to attend workshops or services director Emily Bradbury judges get a really big load of stories to webinars that charge a fee, contest judging Khas put out the call for judges for read, pages to review, photos to critique, is a great and free way to learn. Again, the Nebraska Press Association’s newspa- ads to evaluate and so on. they offer ideas for stories, for a series, per contest. As of early Wednesday, she That’s a burden and a small group for ad campaigns and community activi- still needed 20 judges. can’t do all of it well. ties that a newspaper I know it’s time to upload those KPA Judging can be really might like to sponsor contest entries, but that enjoyable, however, We do it because other or organize as a money deadline is this Friday when it takes just a state press associations maker. The addition of and time remains to few hours. That’s pos- do it for us. Their news- web editions and spe- volunteer to help with sible if we spread the cial web pages to the Nebraska’s contest in job among all of us. papers volunteer the contest has broadened the days following our Some of our staff time and energy needed the learning possi- own KPA deadline. at the Marysville Ad- to review our contest bilities for those who Emily hopes to have vocate offered these judge them. enough judges signed reasons why they’ve submissions. We do like- So think what a up by Monday. volunteered to judge wise for them. great contribution you I’ll throw in my this round or in the can make to KPA and two cents on why all Sarah Kessinger past: get on the phone to of us should take part — “I figured it was Emily today: 785-271- in judging other state a way to give back to our professional 5304 or email her at ebradbury@kspress. contests. association.” com. We do it because other state press as- — “I felt that I might be able to get You’ll make her and the rest of us vol- sociations do it for us. Their newspapers ideas for our paper.” unteer judges happy campers. volunteer the time and energy needed to — “It sounds fun!” review our contest submissions. We do — “It’s a good way to learn about other Sarah Kessinger is editor and pub- likewise for them. places, and perhaps find a nice vacation lisher of the Marysville Advocate and Those who sign up agree to take what- spot.” (OK, that may be stretching it.) president of the Kansas Press Association ever number of entries must be judged. So — It’s continuing education. If your for 2016-17. KPA ‘Day at the Statehouse’ set for Feb. 2 e have reserved Thursday, Feb. 2 as the day for Kansas Lunch will be provided free for all legislators, constitutional newspaper editors and publishers to come to Topeka, officers and KPA members. Wdiscuss legislation and have lunch with legislators at To sign up for KPA Day, go here. the Kansas Press Association’s “Day at the Statehouse.” Plans are still being finalized, but we’ll likely meet at a confer- “Last year we had a decent turnout, but with all the new faces ence room in the State Capitol and try to line up presentations in Topeka this session, it’s imperative that we come out in force from the new and continuing leaders of the House and Senate. and make sure transparency in government is at the top of mind “It’s our first chance to make a lasting impression on the new for those who represent us,” said Rich Gannon, director of gov- House and Senate members, and to remind those who are return- ernmental affairs. “These one-on-one meetings are one key to our ing that we’re still working every day to improve the state’s open continued success at the Statehouse. government laws,” said Doug Anstaett, KPA executive director. “We’re asking each member to contact his or her legislator, “We know everyone is strapped for time, but this special day is invite them to the lunch and then join them for some face time critical because we get to see our legislators and leaders face-to- here in Topeka.” face, tell them our story and ask for their support.” Facebook, journalists discuss news collaboration acebook has announced a new project in a news release. “We’re interested in ex- been working with the Facebook news part- that will focus on the collaborative ploring what we can build together with our nership team for six months now to share Fdevelopment of news products along partners to support local news and promote industry concerns and work on mutually with training and tools for journalists and independent media. This initiative is in beneficial partnership terms. the public. its earliest stages; we want to talk about it The LMA board of directors had a Local news in particular will be a major now so that we can get as much input from private meeting with Jason White, head of focus of the Facebook Journalism Project. newsrooms and journalists as possible, news partnerships in the U.S., in September “Local news is the starting place for working together to shape what local news that resulted in the creation of an industry great journalism — it brings communities on Facebook could look like.” committee. together around issues that are closest to The Local Media Association (formerly To read the full announcement from home,” said Director of Product Fidji Simo, Suburban Newspapers of America) has Facebook, go here. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 5

and services in news and advertising. content while being a springboard for Pumarlo News and advertising staffs should have increasing advertising revenue. regular conversations on business coverage Continued from Page 2 so everyone is in sync on the definition of Jim Pumarlo writes, speaks and coming under increasing scrutiny. How are news and advertising. There also must be a provides training on community newsroom local businesses grappling with federal and common understanding that substantive re- success strategies. He is author of “Jour- state health care reform, and what is the porting of business includes writing about nalism Primer: A Guide to Community impact on employees? the good as well as the bad. News Coverage,” “Votes and Quotes: A Are companies having trouble finding Editors and publishers will win highest Guide to Outstanding Election Coverage” qualified workers, and what steps are they marks from readers and advertisers alike if and “Bad News and Good Judgment: A taking? Many communities are exploring reporting is fair and consistent. In the end, Guide to Reporting on Sensitive Issues a variety of public-private partnerships to credible business coverage is a win-win in Small-Town Newspapers.” He can be address the shortage. situation. The stories provide solid news reached at [email protected]. It’s becoming commonplace for companies to expand into international markets to strengthen their bottom lines. What is December KDAN, KCAN winners happening in your back yard? he following newspapers sold either direct placement, Kansas Display Ad There’s no time like the present to Network, Kansas Classified Ad Network or out-of-state network ads in De- brainstorm ideas, and broaden the discus- Tcember. sion beyond your newsroom. Invite rep- Remember, if you sell a KDAN or KCAN, which run in almost 150 Kansas news- resentatives from the advertising staff and papers, you keep half the money. other departments; your newspaper family Sell one outside of Kansas (SDAN or SCAN) or do direct placement in other is typically representative of the commu- papers and keep half the commission allowed to KPA. nity. Select a cross-section of community December’s are: individuals for a brown-bag lunch. KDAN — Anderson County Review, two ads sold for a profit of $1,650. Expand your business coverage, and KCAN — GateHouse Media, five ads sold for a profit of $750. the business community will take notice. SDAN — Anderson County Review, two ads sold for a profit of $225. Merchants will see your newspaper as a DIRECT AD PLACEMENT — Hays Daily News. vehicle to spread their word about products

Believe. Do.

When a community works together, nothing is impossible. That’s why we strive to connect people with good jobs, create opportunities for all, advance education and promote the responsible use of our technology. That’s why we proudly support the Kansas Press Association.

© 2016 AT&T Intellectual Property. All rights reserved. 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Marketplace NEWS someone who can write and sell advertis- position prepares budgets for advertising MANAGING EDITOR — Do you want to ing. This is an excellent career develop- operation; oversees training and develop- join a dynamic daily news team? Do you ment opportunity for learning the newspa- ment of department managers and staff; want to be a part of community journal- per business from the ground up. We offer works effectively with the President and ism at its best? Are you a creative leader? a competitive salary plus commissions. management team to develop and imple- Then you need to send your resume to: Other benefits include health care insur- ment new or expanded products. Send The Neosho Daily News c/o Managing ance and Simple IRA. Send resumes and resume with cover letter to jobs@nwadg. Editor Search, 1006 W. Harmony, Neosho, writing samples to Brad Lowell at P.O. com (put Advertising & Marketing Direc- MO 64850. This position offers flexibility Box 309, Concordia, KS 66901 or email tor in the Subject Line). EOE – Drug Free in managing a staff of three staff writ- [email protected] or telephone at (785) Workplace (12-19) ers in the beautiful SW Missouri town of 243-2424. (10-24) Neosho, home of Crowder College. The SALESPERSON — Niche newspaper Daily News publishes Tuesday though SPORTS REPORTER — Five-day-a-week seeking motivated salesperson to ser- Sunday. The Daily News is a Gatehouse newspaper in south-central Kansas seeks vice existing accounts and generate new Media publication and offers full benefits a sports reporter. We recently merged clients. This is a remote work opportunity. and a competitive salary. We are an equal two newspapers into one and cover seven Please apply via email at ksblindbox13@ opportunity employer. (1-5) high schools, a community college and gmail.com (12-15) an NAIA university. Strong writing skills SPORTS EDITOR —Award-winning are a must. Photography and design skills ADVERTISING DIRECTOR — The western Kansas daily needs someone who (InDesign) are a plus, but we will train the Garden City Telegram, an award-winning, loves sports to cover community college right candidate. Good position for recent seven-day-a-week morning newspaper and 4A high school, co-ordinate cover- college grad or someone breaking into serving a dynamic, diverse community age of smallers school, create dynamic, the field of sports coverage. Send resume in southwest Kansas, is seeking applica- interesting sports pages and engage the and clips to sports editor Joey Sprinkle at tions for an advertising director. The ideal community. College town on I-70, close to [email protected]. (11-4) candidate will be an innovative thinker ex- Denver, great hunting, biking, trails, great perienced in creating new revenue streams sports. This might be the one for you. Ben- COMMUNITY NEWS EDITOR — The and implementing successful strategies, efits. Contact Sharon Friedlander, pub- St. John News needs an editor who is with the ability to motivate and empower a lisher, at [email protected], and community-minded, independent and de- sales team in display, classified and digital Steve Haynes at steve.haynes@nwkansas. voted to news gathering and reporting for sales. The advertising director also manag- com EOE/M/F/D/V (1-4) a demanding audience both in print and es the Print Plus division, which produces online. It’s the perfect job for someone brochures, banners and other marketing MANAGING EDITOR — needed for who likes to do it all — from photography materials for clients. Candidates should be award-winning daily on I-70 in western to writing to page design and social media goal-driven, organized and detail-minded. Kansas. The Colby Free Press needs a — with the support of a larger organi- The exceptional candidate will have leader to take its news department to the zation. The salary is competitive. The experience in newspaper and digital media next level. Are you ready to step up, face benefits are excellent and include BCBS, sales — including management experience new challenges? Supervise news staff, prescription card, 401(k), flex benefits and — and success in growing revenue across page design and community coverage. more. To apply, contact Conrad Easterday, multiple platforms. Competitive pay Close to Denver, great outdoors, bik- publisher, The Pratt Tribune, 320 S. Main, based on sales performance. Full benefits ing, trails and hunting. Benefits. Con- Pratt, KS 67124 or e-mail ceasterday@ package. Please submit a letter of applica- tact Sharon Friedlander, publisher, at dodgeglobe.com. (8-8) tion and resume to: Dena Sattler, Editor- [email protected], and Steve publisher, The Garden City Telegram, Haynes at [email protected] REPORTER/EDITOR — The Fairbury P.O. Box 958, Garden City, KS 67846, or EOE/M/F/D/V (1-4) Journal-News, one of Nebraska’s largest e-mail [email protected]. (1-1) weekly papers, is seeking a reporter/editor. REPORTER NEEDED now for western Competitive pay, benefits. Contact Timo- GENERAL MANAGER/ADVERTISING Kansas twice-weekly, near lake with state thy Linscott, timothylinscott1@gmail. — The Parsons Sun is seeking a dynamic, park and federal reservoir, great hunting, com, (402) 729-6141. (12-15) multimedia advertising General Manager. fishing hiking, biking. Cover city and This is an ideal position for someone county, schools and more, features and ADVERTISING who wants to be outside working with creative coverage. Help with page design, ADVERTISING AND MARKETING DI- sales reps to help their customers develop learn the craft of newspapering. Pay RECTOR — Great opportunity in North- effective advertising campaigns. We are competitive, based on experience, plus west Arkansas. You will be responsible seeking a general manager with an exper- benefits. Contact Dana Paxton, general for all advertising for our award-winning tise at new revenue generation utilizing manager, at [email protected], and newspapers and websites. Implementing new media as well as managing the two Steve Haynes at steve.haynes@nwkansas. high-performance plans to maximize the daily newspaper sales staffs, classifieds com EOE/M/F/D/V (1-4) results of the retail, national, classifieds, and a strong commercial printing business. legal and digital sales staff in the areas of Strategic planning and creative thoughts REPORTER/ADVERTISING SALES- advertising sales, revenue growth, creative PERSON —The Beloit Call is seeking services, production and cost control. This See MARKETPLACE on Page 7 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 7

Folkerts named interim director KPA Office Staff at A.Q. Miller School at K-State Doug Anstaett ean Folkerts has been appointed interim faculty and a new permanent director. “I Executive Director director of the A.Q. Miller School of also plan to work with the advisory board, [email protected] JJournalism and Mass Communications, the dean and his development staff to lay (785) 249-1108 where she has been visiting professor and the groundwork for successful fundrais- scholar since January 2014. ing for the school, and to meet with others Emily Bradbury Folkerts is an alumni distinguished pro- across campus who might collaborate with Assistant Director and fessor emeritus of the School of Media and us on future research, teaching and service Journalism, University responsibilities.” Member Services Director of North Carolina at Folkerts has extensive administrative [email protected] Chapel Hill, where experience. Before going to UNC-Chapel she served as dean Hill, she was director of the School of Lori Cuellar of the school for five Media and Public Affairs at George Wash- Accountant years. She is a K-State ington University, where she also served as [email protected] alumna with bachelor’s acting dean of Columbian College and as and master’s degrees associate vice president for special aca- in journalism. She demic initiatives. Richard Gannon received her doctorate Interim dean of the College of Arts and Governmental Affairs Director in American studies Sciences Amit Chakrabarti noted this expe- [email protected] Jean Folkerts from the University of rience and said Folkerts will also help hire Kansas. the next permanent director, who will be in Amber Jackson She succeeds Dr. Birgit Wassmuth, who place by July 2018. Advertising Director stepped down at the end of 2016 but con- Folkerts is a leading media history [email protected] tinues as a full professor in the advertising scholar and received the 2016 Sidney sequence at the Miller school. Kobre Award for Lifetime Achievement Folkerts said her goals for the school in in Journalism History from the American Lori Jackson her interim role would be to foster a posi- Journalism Historians Association at its an- Administrative Assistant/Advertising tive atmosphere for all who work within the nual conference in October 2016. [email protected] school — faculty and staff — and to estab- In 2002 the Topeka Capital Journal des- lish a positive approach to recruiting new ignated her as a Kansan of Distinction. KPA Consultants cont. from page 6 Marketplace/ Tom Eblen will be critical for the right candidate. The (785) 628-1081 to hear how we can help. News Consultant Emeritus Parsons Sun and its sister paper, The Cha- Designed by a newspaper, for newspapers. [email protected] nute Tribune, are five-day daily papers in SE Kansas. We offer a competitive salary PRESSROOM with a performance bonus plan as well as PART-TIME PRESS OPERATOR — The Max Kautsch health care benefits. Interested candidates Great Bend Tribune is seeking a part-time Legal Hotline, Media Law should send resume to: brucewallace03@ press operator to join our printing team. (785) 393-5520 gmail.com. The ideal candidate will have previous [email protected]. web press experience, including print NEWSPAPERS FOR SALE of process color and press make-ready. Mike Kautsch Respected 131-year-old weekly newspaper Good work ethics along with mechanical Media Law, KU School of Law in Southwest Kansas; only newspaper in skills and ability to react quickly to print the county. Owner moving out of state. related problems. We are willing to train [email protected] Steady subscription, advertising, annual the right person. Job requirements include: sales approximately $140,000. Will in- • Current valid driver’s license with clean FRIENDS OF KPA clude building and property in sale. (785) driving record, ability to pass a writ- 341-7573 after 5 p.m. MST. (9-14) ten fork lift test and train on lift; • Color Ron Keefover vision and depth perception; • Ability to Retired, Kansas Court System lift a minimum of 75 pounds; • Ability to DIGITAL MEDIA President Tired of not being able to update your read and comprehend written and/or oral website? Do you hate the design, but have English instruction along with ability to Kansas Sunshine Coalition no one on staff who can alter it? Have communicate effectively with team mem- for Open Government your eyes widened in shock when hearing bers. To submit a resume with references [email protected] what a new website might cost? Relax ... or request an application contact jaudus@ (for questions on cameras in the The Hays Daily News’ Pixel Power Haus gbtribune.com. courtroom and the court system) is your solution. Call Patrick Lowry at 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Newspapers are still best hope for telling the story hose of us who have spent our serve a vital role in today’s society. “You have to get out of your comfort careers in the newspaper profes- The problem is that we have become a zone,” I would occasionally harp at them, Tsion have a fairly good idea of what society that chooses up sides on just about often unsuccessfully. journalism is. every issue. We throw around labels to That’s even more important today. We We know it’s objectively pursuing denigrate those who think differently, and journalists have to be willing to admit we the truth, checking and double-checking we often don’t even want to be around or missed the boat in this last election because sources, digging deeper into subjects to certainly discuss issues with those with dia- we didn’t do a good enough job of listening bring the public a better understanding of metrical ideas to our own. to the myriad voices in our communities. what is happening in When President Obama gave his fare- The pollsters asked the wrong questions their world and never well speech Tuesday night, he touched on as well. being satisfied to accept this issue: With the incoming administration, we’re at face value everything “For too many of headed for a new era we learn in the process us, it’s become safer and we’ve got to be of gathering the news. to retreat into our own The problem is that we prepared to do our jobs Yet, if you ask the bubbles, whether in have become a society better, more thor- average citizen to define our neighborhoods or that chooses up sides on oughly and with open a journalist, especially on college campuses, minds. in today’s world, you’ll or places of worship, just about every issue. This isn’t a blanket get a hundred different or especially our social We throw around labels indictment of the answers that span the Doug Anstaett media feeds, surround- to denigrate those who newspaper industry. In spectrum from “hardly ed by people who look fact, I think we did a ever trust” to “mostly trust.” like us and share the think differently, and we far better job than our You’ll often hear responses like these: same political outlook often don’t even want to broadcast counterparts, “Of course I don’t like everything they and never challenge but we are not without write, but how else am I going to get the our assumptions. ... be around or certainly sin. news of the day but from my local newspa- And increasingly, we discuss issues with those So, let’s get out of per?” become so secure in with diametrical ideas to the office more. Let’s Or, “Their editorials are too (liberal, our bubbles that we escape the safety of conservative).” start accepting only our own. our cocoons, our mo- Or, “Why don’t they just cover the news information, whether bile devices and all the and quit telling us how to think?” it’s true or not, that fits other distractions that The definition will frequently depend our opinions, instead of basing our opinions seem to eat up so much of our time. on the person’s point of view, which is not on the evidence that is out there.” Newspapers are still the best hope for surprising. We journalists, despite our commitment telling the story of Kansas and America. If they support journalism and know how to our ideals, are not immune from retiring And you know what? People are still important it is to the healthy functioning of to a safe cocoon where we often only hear hungry for what we do best. our democratic republic, then you’ll often what we want to hear. So, then, let’s do it! hear support for what we do. When I was a publisher, I used to have to Certainly, these supporters will have beg my reporters to get out of the office, go Doug Anstaett is executive director of high expectations for us, but generally they to the coffee shops, see what their neighbors the Kansas Press Association and a 43-year will believe the newspaper and journalists were saying. veteran journalist.

r Daily Division III, more than 9,401. Entry fees are $25 per newspaper plus $5 AOE deadline r Nondaily Division I, 1,500 and under. per entry and must accompany your entries. r Nondaily Division II, 1,501 to 2,800. Judges will be asked to select first, Continued from Page 1 r Nondaily Division III, more than second and third place winners in each on the KPA website and the 2016 Call for 2,801. category. Entries. A newspaper may choose to compete in Plaques will be awarded to all first Deadline for entries is Friday, Jan. 13, a higher circulation class, but not in a lower place winners and to the winners of the 2017. We have added two new entry catego- one. sweepstakes awards, which are given to the ries — Best Health Story and Best Seniors Bradbury also has produced new “how newspapers in each circulation division with Story — to the competition and have raised to” videos to guide you through the process the highest cumulative points. Certificates entry limits for some categories. of uploading to the website. They are at the will be provided to second and third place The Nebraska Press Association will same link as above. winners. provide the judges for this year’s contest. The contest will once again be done Sweepstakes awards will be given in all Conversely, KPA members will be judging electronically through the same company as six divisions and separately for news and the NPA contest entries in February. The in the past, Better BNC. advertising. circulation categories, three for dailies and Log-in and uploading instructions are KPA reserves the right to consolidate cat- three for non dailies, again break down like available on the KPA website. egories among different circulation groups this: Two of the categories, Best Magazine if there is a shortage of entries. Winners will r Daily Division I, 3,800 and under. and Best Newspaper Redesign, require hard be recognized at the annual convention April r Daily Division II, 3,801 to 9,400. copies to be mailed to the KPA office. 8 at the Capital Plaza Hotel in Topeka. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 9 KPA has house ads you can use any time ant to use this ad? It’s being When public notices provided for your use by Wthe News Media Alliance (formerly the Newspaper Associa- reach the public, tion of America). You can find it here, along with other free house ads to everyone benefits. promote your newspaper and what you do for your community.

Below is a list of ads available on the Kansas Press Association website. They’re free. They’re professionally Some officials want to move notices from designed. newspapers to government-run websites, Go here to get the following ads: where they may not be easily found. Myth Busters: #1 No one reads newspapers any more. This is like putting the fox in #2 Young people no longer read newspapers. charge of the hen house. #3 Newspaper readership is tank- ing. #4 Many newspapers are going out of business. #5 Newspaper advertising doesn’t work. #6 If newspapers close, you will still be able to get news from other sources. Public Notice House Ads #1 If it’s not in the newspaper, how will you know. #2 Without public notices in newspapers, this may be all the information you get (rest of page is blank). #3 Without public notices in the newspaper, you’re left guessing. #4 This is like putting the fox in charge of the hen house. (Ad is shown at left ).

Go here to access the “Keep Read- ing!” campaign. Keep Reading Campaign Included are small to medium to large ads touting the values of newspaper reading. Included are ads about babies, careers, shopping, voting and sports. You can use the KPA logo or you can insert your own. It also includes a PDF you could use to print your own rack cards. Keep Public Notices in Newspapers Go here to access millennial and digital content readership ads.