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CELCOM AND INVITE CUSTOMERS TO SAMBA THEIR WAY TO BRAZIL WITH Z2 Customers stand a chance to win an all-expenses-paid trip to watch the biggest sporting event of the year live in Brazil for a limited time offer

KUALA LUMPUR, 24 May 2014 –Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in Malaysia and Sony, are celebrating the excitement of the biggest sporting event of the year by offering Celcom customers a chance to win a Grand Prize of an all-expenses-paid trip to Sao Paulo, Brazil for two through the launch of the new premium flagship smartphone – Sony Xperia™ Z2 that comes with a range of attractive Celcom bundle plans, enabling customers to enjoy seamless connectivity wherever and whenever they are in Celcom Territory.

The Grand Prize, courtesy of Sony includes accommodation for four days three nights at Hilton Morumbi, a pair of tickets to watch a quarter final match of the biggest sporting event of the year live and exclusive stadium hospitality including access to the Sony Xperia Suite before and after the match with complimentary food and drinks.

To celebrate the latest addition to Celcom’s world of smartphones, customers will also receive premium merchandises worth RM155 upon signing up with Celcom First Voice + Data mPro bundle plans. The promotion lasts for a limited period from 20 May until 31 May 2014. Customers can look forward to the new Sony Xperia™ Z2 at all Celcom Blue Cube and Celcom Xclusive nationwide that will be offered from as low as RM988 with Celcom First Voice + Data mPro bundle plans. In addition, customers would also get to redeem KAX, a series of eight limited edition blue and purple collectibles that makes the perfect companion upon signing up to Celcom First.

“We have invested significantly to upgrade our network all over Malaysia especially in LTE rollout in order to remain competitive in the ever-changing telecommunications industry. Celcom’s 4G LTE network allows us to cater to the growing number of LTE-enabled devices in the country and we are pleased to partner with to offer the Sony Xperia™ Z2. The latest premium flagship smartphone is set to mesmerise our customers with its captivating design and sophisticated features, coupled with Celcom 4G LTE lightning-fast speeds in Celcom Fastest Territory’s widest, fastest, and stable nationwide mobile network. This partnership further cements our commitment to provide choices to our customers who are constantly looking for a device that perfectly suits their ever-evolving digital lifestyles,” said Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad.

The new Sony Xperia™ Z2 is considered the best ever premium waterproof smartphone, combining its best display screen, sound, camera and experience as well as an exclusive entertainment offering to contribute to a growing ecosystem of companion products. Among its key features are:  Built with the world’s best camera and camcorder in a waterproof smartphone with Sony’s proven camera technologies: Award-winning “G Lens”, 20.7 MP “Exmor RS for mobile” CMOS image sensor and “ for mobile” image processing engine  Ability to capture video in 4K resolution with SteadyShot™, complemented by new Xperia camera apps such as Timeshift video and new AR effect  Display screen with the brightest and most vivid viewing experience ever on 5.2” Full HD TRILUMINOS™ with Live Colour LED powered by X-Reality™ for mobile  Using the world’s first Digital Noise Cancelling Technology2 in a smartphone for an immersive audio experience  Built with the latest Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and 4G LTE for fast performance, 3GB RAM and high capacity 3200 mAh battery in an 8.2mm slim smartphone

With 4G LTE support, customers can expect high speed connectivity with the new Sony Xperia™ Z2 thanks to Celcom’s lightning fast 4G LTE network. Now, users of the new Xperia flagship smartphone can enjoy clear HD videos and seamless online video streaming as well as more added fun while playing their favourite games online. Celcom is committed to providing the fastest LTE network to its customers as clearly demonstrated by its investment of RM923 million for CAPEX in 2013, the highest in the industry, mainly on network modernization, LTE and IT transformation. Celcom will be investing another RM1 billion this year in CAPEX to improve network quality and capacity to offer better customer data experience.

For more information on Sony Xperia™ Z2, please visit Celcom’s website http://www.celcom.com.my

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