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The Royal Zoological Society of Scotland THE ROYAL ZOOLOGICAL SOCIETY OF SCOTLAND Annual Review 2012 CONTENTS 2 prESidENT’S STaTEmENT 3 Chair’S STaTEmENT 4 ChiEF EXECUTiVE’S STaTEmENT 6 OUr mEmbErS 7 COmmUNiCaTiONS 8 EdiNbUrgh zOO 12 highlaNd wildliFE park 14 CONSErVaTiON 16 rESEarCh 18 diSCOVEry aNd lEarNiNg 19 FUNdraiSiNg aNd SpONSOrShip 20 FiNaNCial SUmmary 21 aCCOUNTS 22 Board, hONOrary FEllOwS aNd paTrONS 23 SOCiETy STrUCTUrE 24 aNimal adOpTiON hONOUr rOll 25 abOUT US II Annual Review 2012 • Contents Annual Review 2012 • Contents prESidENT’S STaTEmENT Chair’S statement I don’t know about you, but I stIll get a thrIll But to look at our pandas in this way is to My thanks to all our staff and volunteers who It has been my prIvIlege to In this role, I have been helped especially My prime aim on taking up this post was to Your Board is well aware of its responsibilities. miss their deeper meaning. Your Society was have responded so brilliantly to the increased by two people. I would first like to thank our continue where Manus had left off; to work We can’t rest on our laurels and must always when the medIa talk about the actIvItIes of able to bring pandas to Edinburgh because demands on them: to our CEO Chris West, serve as chaIrman of the previous chair, Manus Fullerton, for leaving with Chris to take full advantage of the focus on strong governance. We know we our pandas. the scale of publIc Interest and our Chinese friends were satisfied as to our his Senior Management Group and our Board rZSS board of trustees for behind him a much more settled state of opportunities offered to us by the pandas, must watch the finances with an eagle eye the change In our vIsItor numbers durIng 2012 sincerity, and with our plans to support their for their strategic leadership, and to our patron the past year. affairs. In his twelve months at the helm, but to look well beyond the question of – a bumper year in 2012 and good prospects conservation initiatives. The revenue that the HRH Princess Royal, who always manages to he oversaw a major change for the better ‘will they or won’t they mate’ to the future for 2013 do not mean that we can reduce our exceeded all expectatIons. It seems the whole pandas are generating is important both in find space in her crowded diary. Thanks also – in governance in particular. sustainability of the Society, making sure pressure to be cost-effective at all times and of brItaIn Is takIng an Interest In the possIbIlIty aiding the refurbishment of Edinburgh Zoo, to all our members for your continuing interest we work to deliver in terms of research, we need to continue to work on developing of the paIr becomIng a famIly. and in funding research, education and and support. Secondly, my thanks go to our new chief education and conservation. a range of revenue streams. conservation, which is at the heart of our executive, Chris West. While none of us raison d’être. I have enjoyed meeting many of you at various should forget the contribution made by We have had much success, in terms of our The Board and the Senior Management meetings. Your continuing passion for all that Hugh Roberts, our interim CEO, who along efforts to build our brilliant visitor attractions Group will strive to make the most of the Nor should we be complacent. The goal of we do inspires me with renewed enthusiasm with Manus helped to ‘steady the ship’ in Edinburgh and the highlands. But such Zoo’s centenary year – for members and our Board is to create world class attractions – and pride. during 2012; the arrival of Chris with all his success alone is not sufficient. As zoo for the Society more broadly. But we will at Edinburgh Zoo and Highland Wildlife Park expertise, wisdom and experience, set the operators in the 21st century, we must be looking beyond the short-term, making – which educate and inspire those who visit and scene for the development of the Society expect to be judged against our key sure that the RZSS continues to be effective which generate all-important revenues. But there into our centenary year at Edinburgh Zoo objectives. The focus must be on how we and respected for many decades ahead. is still much to do and we will only ever be as John Spence – and into the next hundred years. deliver high quality, accessible and relevant Conservation matters – we will focus good as the experience of our last visitor. President research and support the provision of on that fact. opportunities for education of value to all Last year demonstrated what can be achieved ages and across the country. We must aim when the Society thinks through its strategy, to make a major contribution to conservation ensures tight governance and has quality in Scotland and beyond – building upon our Jeremy Peat leadership in place that is prepared to key skills and expertise. Chairman take carefully calculated risks in closely managed ways. 2 Annual Review 2012 • President’s statement Annual Review 2012 • Chair’s statement 3 ChiEF EXECUTiVE’S STaTEmENT after my fIrst sIx months durIng the second half I have worked in academia and in business There has been a re-configuring and and at other charity, membership, restructuring of the organisation, allowing of 2012, I can honestly say I am delIghted to be conservation-directed zoo organisations. us to play to our strengths and a focus on at rZSS wIth such a dedIcated and good-hearted I have even experienced pandas before, achieving our conservation missions, based team of staff, volunteers and members. but there is something special about being on a sustainable business base and sound based at the national zoo for Scotland, management principles. We have had with the most beautiful sister site in the success with beavers, giant armadillos and Cairngorms at Highland Wildlife Park! other species – there is much to be proud of. In this, Edinburgh Zoo’s centenary year, As 2013 continues, we are embarking on we can look back at a year of record a review of our sites, collections, visitor attendances at both sites and a significant experience, animal welfare, sustainability, increase in membership. We can and should science, discovery and learning and field congratulate the team on much hard work programmes. and we can reflect on the magical attraction of the giant pandas at Edinburgh Zoo. We are considering options and opportunities for development, partnerships and At Highland Wildlife Park, there was clearly the communications and we are following huge attraction of a baby boom, with a total of through with the team, training to harness the 49 new additions from 14 different species. skills and passion that we have. We exist to safeguard a future for species and reconnect A stand-out year then, and one that allowed with nature. us the opportunity to regroup and refocus. I spent the last quarter building foundations; We do it well and we can do more…. developing a framework for strategic action plans and identifying priority areas for more immediate attention. Chris West Chief Executive Officer 4 Annual Review 2012 • Chief Executive’s statement Annual Review 2012 • Chief Executive’s statement 5 OUr mEmbErS COmmUNiCaTiONS we made a bIg effort durIng 2012 to Improve The year also saw us further developing HWP had 335 people on the night made Public relations Our public relations team helped sustain Online impact and we even picked up a highly the IncentIves on offer to our members. unique members’ online content. Our internet up of adopters, RZSS members and season Public relations went into overdrive during the excitement throughout the year, keeping Our online presence was a big hit with visitors commended in the Admedia awards for our Members’ Portal now has 5,633 members, pass holders. 2012, which saw us capitalise on the huge the press primed on what the pandas were during the year. We saw dramatic increases in ‘Team Zoo’ summer campaign! Through who get exclusive access to our panda cam, international media interest in the pandas. getting up to in the run-up to the all-important visitors to social media sites: our Edinburgh injecting humour and creativity, we created as a result, the year saw sIgnIfIcant Increases a bulletin board, photo galleries, screensavers Life membership was reintroduced in October first breeding season. Zoo Facebook fanbase grew by over 30,000, campaigns that worked across all the to our membershIp numbers. we began the year and more. Members also get their own 2012. Life member benefits are the same as Features on Edinburgh Zoo in newspapers, while HWP almost tripled, increasing from communication platforms and had people wIth 20,074 rZSS members and ended It wIth allocation of tickets for panda viewing slots. annual membership and can be paid in full magazines, on television and online brought Popular personal grooming brand Lynx 2700 to 7600. talking about them. We also spent more time or by direct debit spread over 24 months. in a staggering amount of coverage. Paid-for became our exclusive sponsor during the looking at who our visitors are to allow us to 22,309 an Increase of over 11%. We held two members’ only talks in 2012: Membership benefits include free admission advertising in print would have cost us over breeding season, with a fun campaign based Edinburgh Zoo’s website, meanwhile, notched plan more effective, targeted and measurable one hosted by in March by our Director of Giant to Edinburgh Zoo and HWP all year, exclusive £18m alone, it is difficult to place a figure on around the theme of attraction.
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