Optimizing Your Digital Presence Checklist
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D I G I T A L M A R K E T I N G E X P E R T S SOCIAL MEDIA MAIDEN, LLC To Promote a Kinder, Wiser, and Relationship- Driven Social Experience A Checklist to Optimize Your Digital Presence SERVICE YOU DESERVE C O N S I S T E N T , Q U A L I T Y A N D P A S S I O N Social media has changed the way we do business. Gone are the days of posting a link and having customers flock to make purchases. Today, the emphasis is your story. Is your brand likeable? Is your brand trustworthy? Why should someone buy from you? We focus on telling your story, in your voice, so that potential customers are familiar with your brand and feel emotionally connected to your mission. You need a storyteller on your team. We can help. Get in touch with us today! Contact information: (720) 229-4165 [email protected] YOUR CUSTOMER AVATARS I D E A L C L I E N T P R O F I L E S Let’s talk about avatars. What are those you ask? They are the client profiles of the customers you would like to target. Here is a list of things you need to put together your avatars. List the top 3 customer segments. Look for the segments that provide the most revenue. Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 1 What is the pain point of the customer that you solve? IN A P Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 1 What is your value proposition and what makes it different S N IO from your competitors? T LU O S Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 1 List specific outcomes/results that your clients get after S LT using your solutions U S E R Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 2 What is the pain point of the customer that you solve? IN A P Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 2 What is your value proposition and what makes it different S N IO from your competitors? T LU O S Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 2 List specific outcomes/results that your clients get after S LT using your solutions U S E R Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 3 What is the pain point of the customer that you solve? IN A P Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 3 What is your value proposition and what makes it different S N IO from your competitors? T LU O S Get in touch with us today! Contact information: (720) 229-4165 [email protected] CUSTOMER AVATAR 3 List specific outcomes/results that your clients get after S LT using your solutions U S E R Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT MARKETING S D What keywords are appropriate for this content? R O W Y E K Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT MARKETING Using properly placed keywords, develop our headline E N LI to be attention-grabbing and specific to it will help D A E your SEO H Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT MARKETING T What is that you want to say with this marketing piece? N E T N O C Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT MARKETING What graphics need to be designed? S IC H Who will be designing them? P A R G Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT MARKETING What action would you like the reader to perform once O T they are done reading the content? LL N A IO C T C A Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT MARKETING D What is the due date of the content? E T LE Who will be creating it for you? P M Y O B C Get in touch with us today! Contact information: (720) 229-4165 [email protected] SEO Make sure that each page/piece of content focuses on S U D C R one keyword FO O W Y E K Get in touch with us today! Contact information: (720) 229-4165 [email protected] SEO What are the first two lines that you want readers to see A N T IO E T when they perform a Google search? M IP R C S E D Get in touch with us today! Contact information: (720) 229-4165 [email protected] SEO Make sure you optimize the photos you use on the web E N G IO A T page with descriptions so images get indexed IM IP R C S E D Get in touch with us today! Contact information: (720) 229-4165 [email protected] SEO Use your focus keyword in the URL for the page L R U Get in touch with us today! Contact information: (720) 229-4165 [email protected] CONTENT DISTRIBUTION Do your graphics follow your branding guide? Are your graphics attention-grabbing? Where will you be posting your content online? Is the content optimized for each posting site? Get in touch with us today! Contact information: (720) 229-4165 [email protected] ACCOUNT OPTIMIZATION Here is a list of things to make sure are up-to-date on your social media accounts Facebook Cover & Profile Pic Instagram Bio Facebook Albums Instagram Highlights About Me Section on Instagram IGTV Facebook Pinterest Bio Facebook Services Pinterest Boards LinkedIn Bio Google My Business Profile LinkedIn Services Google My Business Posts LinkedIn Articles Google My Business Services Get in touch with us today! Contact information: (720) 229-4165 [email protected] ACCOUNT OPTIMIZATION Here is a list of things to make sure are up-to-date on your social media accounts YouTube About Section Etsy YouTube Profile Pic Amazon Twitter Bio Yelp Twitter Theme Google Maps Twitter Cover & Profile Pic Apple Maps TikTok Google Reviews Snapchat Local Directories Get in touch with us today! Contact information: (720) 229-4165 [email protected] SOCIAL MEDIA MAIDEN SERVICES Ways We Can Help Social Media Management Services Social Media Consulting & Training Social Media Account Setup Content Creation Copywriting Ghostwriting Editing Services for Content & Copywrite Logo Design Website Design Print Material Design Educational Classes Webinars & Online Training Get in touch with us today! Contact information: (720) 229-4165 [email protected].