Duncan, S. (2020). Why All the Outrage? Viral Media as Corrupt Play Shaping Mainstream Media Narratives. Westminster Papers in Communication and Culture, 15(1), pp. 37–52. DOI: https://doi.org/10.16997/wpcc.317 RESEARCH ARTICLE Why All the Outrage? Viral Media as Corrupt Play Shaping Mainstream Media Narratives Samuel Duncan Holmesglen Institute, Melbourne, AU
[email protected] The way we use social media can be viewed through the notion of ‘play’. According to Dutch cultural historian and play theorist Johan Huizinga (1950), play is charac- terised by fun, freedom, spontaneity, and creativity; while not overtly serious, it can have serious outcomes. Huizinga (1950, 8–10) believed that it was in ‘playing’ that we reveal our true selves and thus form genuine, strong, and binding relation- ships with others who are also playing. However, if play becomes too serious, no longer fun and takes on notions of overt seriousness then it is, in fact, corrupted. When this occurs play no longer stimulates genuine relationships; rather ‘corrupted play’ becomes divisive (1950, 75). Importantly, for Huizinga, play creates order, but if corrupted, it can stimulate chaos. This paper will analyse how negative viral sports-related commentary, as an example of ‘corrupted play’, has led to an age of chaotic anger and outrage. Crucially, it will illuminate how the rapid fire social media response to ssports-related controversies has impacted the type of news created by mainstream media outlets, the tone of social and traditional media narratives and, ultimately, the decisions made by sporting organisations in times of controversy and crisis.