Lindsey Lyman Founder, Growth Studios

[email protected] 312.405.9487 linkedin.com/in/lindseylyman @growth_studios I help companies find breakthrough growth-studios.com growth opportunities & create profitable new .

Client & Experience Work

Served Global Fortune 100 and Fortune 1000 companies, McKinsey & Company 2003-2013 U.S., European, and Asia-based clients Analyst, Associate, Engagement Manager, Expert

Consumer experience: Packaged Food, Personal Care, • Leader of McKinsey’s Global Innovation Household Products, Appliances & Durables, Electronics, Service Line Apparel, Travel Services, Automotive • Ten years of project work in strategy, B2B experience: Industrial Products, Basic Materials, product development, consumer insights, Financial Services and innovation • Designed and led executive and Summary Project Experience capability-building programs

Creating Innovation Education • Built breakthrough product pipelines • Augmented profitability and growth of existing products The University of Chicago Booth School of , MBA 2008 • Innovated customer experience and service models High Honors, highest GPA in Sustaining Innovation Teaching Assistant in

• Redesigned innovation processes and • Designed and taught Executive Education courses Expertise

• Led mass-scale innovation transformations Growth Strategy Identifying lucrative white space growth Other opportunities Insights Fitness Enthusiast Uncovering latent customer and consumer Have a motorcycle license: relic of extreme needs and understanding the motivators behind ethnographic research people’s preferences & behaviors Former actor and competitive dancer with Innovation an enduring love for the arts Creating novel solutions to solve problems and For fun: Organic container gardening, turning ideas into viable businesses canning food, sewing Coaching & Facilitation Inspiring and aligning people behind opportunities and building lasting capabilities to innovate Sample Project Leading Global Airline Developed 6 innovation platforms across all Experience functions of the business. Created a loyalty strategy to dramatically increase customer lifetime value, based on novel insights derived from merging traditional European Consumer Goods Company data-driven analytics with ethnographic research techniques. Developed a 5-year innovation strategy, including 4 new-to-the-world growth platforms. Through extensive series of executive coaching and workshops, B2B Financial Services Company embedded new innovation capabilities to equip the Through executive coaching and a series of leadership team to execute the plan. workshops, helped develop a strategy for growing beyond their core business, and aligned the senior Iconic Clothing Brand leadership team behind the vision. Through ethnographic research techniques, identified emotional and physical drivers behind preferences Iconic Global Consumer Brand and switching behavior in jeans; translated insights Developed a strategy to grow the brand beyond its into marketing and new product ideas to grow share existing industry, , and channels; of the brand. identified $1B (20% of revenue) in profitable new growth platforms over 5 years. Leading Global Electronics Company

Transformed a -driven fast follower into a Consumer Products Company consumer-driven innovation leader: advised the CEO Streamlined R&D processes to capture $20M in savings through comprehensive change-management, led (25% of budget) to redeploy against breakthrough 10 international executives through multiple cycles innovation, created an innovation strategy with 3 new of innovation development, created 3 breakthrough growth platforms, trained a new corporate innovation concepts that opened new categories for the business. group, and developed a pipeline of breakthrough concepts within each strategic platform. European Basic Materials Producer

Created an innovation-led growth strategy; led Global Industrial HVAC Manufacturer ethnographic research across the value chain to Developed new and novel insights from customers identify supply chain, process, and product innovation and multiple stakeholders across the value chain, and opportunities to de-commoditize the business and translated these into a unique value proposition and drive profitable growth. growth strategy for the brand.

U.S. Packaged Foods Company Global Packaged Foods Company Designed and implemented a new innovation and Through a variety of observational and quantitative commercialization process, enabling the research techniques, created new insight into what to increase mix of breakthrough innovation and hit benefits and features consumers value most, enabling aggressive targets of 15% of sales from innovation. product and packaging reformulations that enhanced consumer value while expanding profit margin.

Growth Strategy • Insights • Innovation • Coaching & Facilitation