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How to Win User Love with Y Combinator's Sam Altman

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How to Win User Love with Y Combinator's Sam Altman How to Win User Love with Y Combinator’s Sam Altman - formatted transcript REID HOFFMAN: My friend, Sam Altman, is a bit of a geek. And he’s OK with me saying that. I ​ asked. SAM ALTMAN: ...to talk about my nerdy qualities, I approve of that. ​ HOFFMAN: I thought you did. ​ Many people have noted you have an affinity for cargo shorts. ALTMAN: Honestly, I don’t think they’re that ugly, and I find them incredibly convenient. ​ You can like put a lot of stuff… I still read paperback books, I like to carry one around with me. I carry like, computer chargers, cables, they’re just like efficient. HOFFMAN: It’s somewhat your Batman utility belt. ​ ALTMAN: Yeah, you just can carry a lot of stuff. ​ HOFFMAN: People don’t often ask Sam directly about his cargo shorts. Or his geekiness, for ​ that matter. Sam’s the president of Y Combinator, one of Silicon Valley’s most prestigious startup accelerators. He’s incredibly respected, and founders everywhere know that he can can make or break their fledgling company. But if you really want to understand Sam, you’ve gotta understand what species of geekdom he falls under. Sam is not just your garden variety geek. He’s a student of the history of geeks. ALTMAN: An aspiring student. ​ HOFFMAN: Aspiring student, with a fascination for an entire range of tech. ​ So one of the pieces of tech that you ended up getting was a bronze sword. ALTMAN: ...I'm not sure exactly which sword you're referring to, ​ HOFFMAN: Turns out, Sam has a whole collection of swords and battle axes. And this ​ fascination with ancient weaponry has put him in some uncomfortable situations. I asked him about one. HOFFMAN: One of the things I learned from the New Yorker profile is that you ​ occasionally bring a sword in with you to interview an entrepreneur. ALTMAN: No, that's not true. ​ HOFFMAN: No? ​ ALTMAN: Either they wrote that wrong... No, I think I remember what happened. ​ HOFFMAN: So here’s the story as Sam remembers it: A reporter from the New Yorker had ​ been shadowing him for weeks to work on a profile. They’re in Sam’s home office, sitting through meeting after meeting, and Sam is getting bored. ALTMAN: It’s the 16th meeting of the day and I needed some energy. ​ HOFFMAN: Suddenly, a package arrives, and Sam gets really excited. ​ ALTMAN: I had bought this Bronze Age sword. ​ HOFFMAN: Yes, you heard that right. A Bronze Age sword. ​ ALTMAN: It had just arrived, and I had been waiting for this thing, you know, like it had ​ flown all the way from Europe and it was in this big crate, and I got it out. It's stunning, perfect. And so I was like so excited. I mean the first thing you do is like pick up and swing it, and see like how it's weighted, how it feels. This particular one it had, like you know, the nicks where it hit people's helmets a couple of thousand years ago. It’s a little dark, but… HOFFMAN: Or maybe bones, right? ​ ALTMAN: Too much of a nick for a bone. Too deep of a nick in the metal. ​ HOFFMAN: The nicks in the metal might not have been from bones, but he’s swinging around ​ this massive weapon from the Bronze Age with a journalist from The New Yorker in the room. And the day isn’t over yet. ALTMAN: I was on the phone, and it was kind of like a not particularly exciting ​ conversation. So I picked it up, and I just started, while I was on the speakerphone, swinging around and fighting this pretend enemy because I was so excited. I just got this. I had been waiting for it for so long. And I didn't realize ‘till I put it down at the end that that was probably really dumb, and it was probably going to make it into the profile. Because a reporter was sitting there watching. You kind of just forget after someone’s with you for weeks. But I have never swung a sword at someone during an interview process. HOFFMAN: I’m glad we can finally put that rumor to rest. The Headline “Sam Altman swings ​ swords at young company founders” can officially be put in the category: Fake News. He’s not just an Ancient History geek, he’s a geek history geek. He collects tech artifacts — from historic computers to jet engines – any object that represents a breakthrough in engineering history. And that’s also essentially what he’s searching for today. A technology that’s so new, so unlike anything that’s come before, it unleashes a geyser of demand. There have been consumers, across all eras, who just had to have the next big thing. And if the history of geekdom has taught Sam anything, it’s that a product that’s deeply loved by a small group of early users is a product that can scale. I agree. And in fact, I believe it’s more important to have 100 people who LOVE your product than a million who just sort of like it. [Theme Music] HOFFMAN: I’m Reid Hoffman, co-founder of LinkedIn, investor at Greylock and your host. And ​ while I’m obviously a big believer in creating things that can scale, I believe it's more important to have 100 people who LOVE your product than one million who just sort of like it. And this isn’t always obvious. Many entrepreneurs fall into the trap of chasing the illusion of scale - the one million users who show up to use a flash-in-the pan product. What you actually want to do is seek out the true seed of scale, which has much humbler origins. Many great scale stories begin with a tiny kernel of die hard fans, no more than 100 strong — who are almost zealous in their passion for your work. They hang on your every product release. They can’t believe they ever lived without you. Think of Sam when that sword arrived. SAM: I was so excited. I just got this. I had been waiting for it for so long. ​ HOFFMAN: It sounds like that. ​ And when a user like Sam gets excited, that matters — not only because it drives use and loyalty, but because it will drive him to tell his friends. And if he tells two friends. And they each tell two friends. And they each tell two friends. Well, that story gets pretty big pretty fast. I wanted to talk to Sam Altman about this, because he has an uncanny eye for these kernels of passionate, early users. Y Combinator has become known as a kingmaker in Silicon Valley. Their alumni include AirBnB, Dropbox, Stripe, Reddit, and more than 40 companies that are valued at 100 million dollars or more after being incubated at Y Combinator— or YC as we call it. But Sam doesn’t look for kings. He looks for startups that show these early signs of love from their users. And how does he spot them? He pattern-matches with history. Think about his private collection of engineering milestones. He has an insatiable appetite for these objects, and his collection is constantly expanding. ALTMAN: I like things that were super-important technological milestones in human ​ history, even if they look like not really technology. So I've got a big collection of handaxes, which is the longest-serving by far—like a million-and-a-half years—piece of technology in human history. HOFFMAN: Is there any particular artifact that you're hunting for? ​ ALTMAN: I don't know how I'm going to get this one, but I would like an F-1 engine, or at ​ least I would like the bell of an F-1 engine. You know, Bezos got one by pulling it out of the ocean, and convincing NASA to loan it to him. I mean, that's really a lot of work. HOFFMAN: Is there another one or two? Because this is actually personally fun. ​ ALTMAN: Alan Kay gave me an Alto. ​ VOICE: Alan Kay created the first computer with a graphical interface, called the Alto. It ​ inspired the first Macintosh. ALTMAN: That's not the very last computer that I think is within my capability to ​ understand everything that's happening in there, but it's getting near the end. HOFFMAN: This collection is like the whetstone Sam uses to sharpen his instincts. When he’s ​ deciding which founder to admit into a Y-Combinator class, he looks for a ground-breaking idea that has the potential to give users something they can’t live without. If he doesn’t see it, he passes. But to understand how Sam spots the indispensable startups, you have to know how he arrived at YC himself. He wasn’t predestined to become the startup kingmaker. When he graduated from college, it could’ve gone either way. ALTMAN: I'm very ashamed to say that I had been planning to go be an intern at ​ Goldman Sachs that summer. HOFFMAN: “Ashamed” is a pretty strong word. And a distinctly Silicon Valley reaction. After all, ​ it’s tougher to get a job at Goldman Sachs than it is to get into Harvard. Only about three percent of applicants get hired. It would make his family proud and his friends envious. He could live comfortably ever after. Or he could take a far less comfortable path — one better suited to my cargo-short-wearing, bronze-age-sword-wielding friend.
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