Internet Telephony Digital August Issue 2006
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Where Can You Turn for a Total Solution? As a total solutions provider, NEC understands the complexities today’s converged networks can present to your business. With our proven experience, we know what it takes to help you avoid traveling in the wrong direction. NEC delivers the most choices of IP communications platforms to meet the unique needs of your business. Add to that a strong portfolio of applications and services, and before you know it, your business is traveling in the direction of improved customer experience, enhanced employee productivity, increased revenue generation and maximum return on investment. Why go in different directions when you can focus on a Total Solution? Turn to NEC! www.necunified.com/tmc © 2006 NEC Corporation NEC and the NEC logo are registered trademarks of NEC Corporation. By Greg Galitzine Group Publisher and Editor-In-Chief, Rich Tehrani ([email protected]) EDITORIAL Location, Location, Editorial Director, Greg Galitzine ([email protected]) Associate Editor, Erik Linask ([email protected]) Location TMC LABS Executive Technology Editor/CTO/VP, Tom Keating ([email protected]) Let’s take a trip back to the late 1990s, right ART about the time when every thing connected to Senior Art Director, Lisa D. Morris Art Director, Alan Urkawich telecom was seemingly awash in money, and EXECUTIVE OFFICERS there was WAP, and with WAP there was the Nadji Tehrani, Chairman and CEO Rich Tehrani, President early promise of location-based services. Dave Rodriguez, VP of Publications and Conferences Who remembers this WAP enabled application? You’re walking down the street and, as Kevin J. Noonan, VP of Business Development you approach a Starbucks (or any other generic non-vendor-specific coffee house), sud- Michael Genaro, VP of Marketing denly, as if by magic, a coupon would appear on your cell phone’s screen, enticing you to stop in for a 50% discount on an otherwise overpriced Latte. This, my dear reader, was Editorial Offices: 203-852-6800 Customer Service: For all customer service matters, call 203-852-6800. going to drive the future of mobile telephony. ADVERTISING SALES I scoff a bit, as I remember those heady days. But location-based services vendors, having Sales Office Phone: 203-852-6800 spent a few years operating under the radar, are once again making headlines. Sr. Advertising Director - Eastern U.S.; Canada; Israel One such vendor, MapInfo Corporation, recently released its MapInfo Professional Anthony Graffeo, ext. 174, ([email protected]) version 8.5, the first version of the company’s location intelligence application with Web Advertising Director - Midwest U.S.; services connectivity. The solution is designed to enable users to access dynamic data avail- Southwest U.S.; International John Ioli, ext. 120, ([email protected]) able on the Internet and perform detailed analysis of information in a single environment Business Development Director - Western U.S. to make better informed decisions about the location of assets, customers, constituents, and Drew Thornley ([email protected]) competition. For example, retailers can view customer profiles in a selected location for improved trade ABOUT INTERNET TELEPHONY® Internet telephony is revolutionizing telecommunications through the con- area analysis. Service companies can receive real-time traffic conditions from Internet traffic vergence of voice, video, fax, and data, creating unprecedented opportuni- ties for resellers, developers, and service providers alike. INTERNET feeds to help service personnel more efficiently reach customers. TELEPHONY® focuses on providing readers with the information neces- Closer to home, MapInfo’s solutions are very well received in the telco/MSO space. sary to learn about and purchase the equipment, software, and services nec- essary to take advantage of this technology. INTERNET TELEPHONY® Using the company’s tools, service providers can design networks using GIS (geographic readers include resellers, developers, MIS/networking departments, telecom departments, datacom departments, telcos/LECs, wireless/PCS providers, information system) and can take advantage of various information, such as rate and ISPs, and cable companies. boundary data or franchise perimeters, to show carriers exactly where they can and should SUBSCRIPTIONS be building out. Wireless carriers can map exactly where their best coverage exists and Circulation Director, Shirley Russo, ext. 157 ([email protected]) deploy new equipment secure in the knowledge that it’s going where it’s most needed. Annual digital subscriptions to INTERNET TELEPHONY®: free to qual- And carriers, always adept at collecting, analyzing, and acting upon consumer demo- ifying U.S., Canada and foreign subscribers. Annual print subscriptions to INTERNET TELEPHONY®: free, U.S. qualifying readers; $29.00 U.S. graphic data, can now utilize this mapped data as they look to build out triple play services, nonqualifying, $39.00 Canada, $60.00, foreign qualifying and nonqualifying. All orders are payable in advance in U.S. dollars drawn against a U.S. bank. for example. Where are the customers who are most likely to spend money on this service? Connecticut residents add applicable sales tax. For more information, con- tact our Web site at www.itmag.com or call 203-852-6800. Where can I build out new infrastructure? Where should I build? Another vendor making location-based services news is Telenity. And, some of the ele- EXHIBIT SALES Sales Office Phone: 203-852-6800 ments of the solution they’ve deployed with India’s state-owned telecom behemoth BSNL Global Events Account Directors are eerily reminiscent of the applications we were talking about back in the late 90’s. Of Joe Fabiano ([email protected]) course there’s some new stuff too. Maureen Gambino ([email protected]) Chris Waechter ([email protected]) Telenity’s Canvas LES, (Location Enabling Server) and an initial suite of 14 location- READER INPUT based services will enable BSNL to offer personalized value-added location-based services to INTERNET TELEPHONY® encourages readers to contact us with their its mobile customers. This highly scalable location solution is expected to serve from questions, comments, and suggestions. Send e-mail (addresses above), or send ordinary mail. We reserve the right to edit letters for clarity and brevi- approximately 14 million to 70 million subscribers, which would make it the world’s largest ty. All submissions will be considered eligible for publication unless other- wise specified by the author. deployment to date. IDENTIFICATION STATEMENT The solution is designed to enable subscribers can easily find, locate, or monitor phones INTERNET TELEPHONY® magazine (ISSN: 1098-0008) is published and other assets based on their geographic position, points of interest, and securely fine- monthly by Technology Marketing Corporation, One Technology Plaza, Norwalk, CT 06854 U.S.A. Annual print subscriptions: free, U.S. qualifying tune their privacy profile on-the-fly when they want it. readers; $29.00 U.S. nonqualifying, $39.00 Canada, $60.00, foreign qualifying The following applications are among the first services: and nonqualifying. Periodical postage paid at Norwalk, CT and at additional mailing offices. Postmaster: Send address changes to: INTERNET TELE- • Real-Time Fleet and Asset Management — Enterprises can locate, monitor, and man- PHONY®, Technology Marketing Corporation, One Technology Plaza, Norwalk, CT 06854 USA. age their mobile assets and employees using a Web browser. INTERNET TELEPHONY® is a registered trademark of Technology • Friend Finder — Alerts subscribers when one of the contacts they designate on their Marketing Corporation. Copyright © 2006 Technology Marketing Corporation. All rights reserved. Reproduction in whole or part without per- buddy list is in close proximity to their location. mission of the publisher is prohibited. • Mobile Yellow Pages — Just like it sounds; allows subscribers to find the location of the REPRINTS AND LIST RENTALS closest service point of their interest. For authorized reprints of articles appearing in INTERNET TELEPHONY®, please contact Reprint Management Services at 1-800-290-5460 • • City Sightseeing — Subscribers can look up location information of a place of interest [email protected] • www.reprintbuyer.com. (restaurant, museum, theater, park, and so on). For list rentals, please contact Glenn Freedman at [email protected] or call 516-358-5478, ext. 101. Location-based services are once again on the rise. One simply has to look around to find A Technology Marketing Publication, a wealth of information on this resurgent segment of the industry. Or perhaps just start One Technology Plaza, Norwalk, CT 06854 U.S.A. walking towards the nearest coffee house. Maybe the information will find you... Phone: 203-852-6800 Fax: 203-853-2845 and 203-838-4070 INTERNET TELEPHONY® August 2006 1 Go To Table of Contents | Go To Ad Index ©2006 Global Crossing Limited and Global Crossing Holdings Limited. All rights reserved. Holdings Limited. Limited and Global Crossing ©2006 Global Crossing ARE TELECOM MEGA-MERGERS PUTTING THE SQUEEZE ON YOUR ABILITY TO PROVIDE FOR YOUR CUSTOMERS? THERE IS AN ALTERNATIVE The telecom landscape is changing dramatically. But is that good for you and your customers? They want IP networks that are faster, more efficient and more secure than ever before. But they also want them to work seamlessly with their legacy infrastructure. We can help. 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