An Inquiry Into Animal Rights Vegan Activists' Perception and Practice of Persuasion
An Inquiry into Animal Rights Vegan Activists’ Perception and Practice of Persuasion by Angela Gunther B.A., Simon Fraser University, 2006 Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in the School of Communication ! Angela Gunther 2012 SIMON FRASER UNIVERSITY Summer 2012 All rights reserved. However, in accordance with the Copyright Act of Canada, this work may be reproduced, without authorization, under the conditions for “Fair Dealing.” Therefore, limited reproduction of this work for the purposes of private study, research, criticism, review and news reporting is likely to be in accordance with the law, particularly if cited appropriately. Approval Name: Angela Gunther Degree: Master of Arts Title of Thesis: An Inquiry into Animal Rights Vegan Activists’ Perception and Practice of Persuasion Examining Committee: Chair: Kathi Cross Gary McCarron Senior Supervisor Associate Professor Robert Anderson Supervisor Professor Michael Kenny External Examiner Professor, Anthropology SFU Date Defended/Approved: June 28, 2012 ii Partial Copyright Licence iii Abstract This thesis interrogates the persuasive practices of Animal Rights Vegan Activists (ARVAs) in order to determine why and how ARVAs fail to convince people to become and stay veg*n, and what they might do to succeed. While ARVAs and ARVAism are the focus of this inquiry, the approaches, concepts and theories used are broadly applicable and therefore this investigation is potentially useful for any activist or group of activists wishing to interrogate and improve their persuasive practices. Keywords: Persuasion; Communication for Social Change; Animal Rights; Veg*nism; Activism iv Table of Contents Approval ............................................................................................................................. ii! Partial Copyright Licence .................................................................................................
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