2015 CITGO Advertising Campaign Media Schedule
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2015 CITGO Advertising Campaign Media Schedule We’re revved up about this year’s brand advertising campaign! It’s all about TriCLEAN® gasoline—our quality gasoline with its own to-do list of helping to keep intake valves and fuel injectors clean, and emissions to a minimum. And, our clever advertising will show consumers how it works continuously, just like they do! We’re also gearing up online and via social media for the 3rd annual Fueling Education promotion this summer as well as an Ultimate Road Trip giveaway in the fall where your customers have the chance to win a Jeep®! With this much good going on, they won’t be able to resist fueling up—and fueling good—at your neighborhood CITGO locations! National Media Nationally, our TriCLEAN campaign will be seen on the MLB Network and all team websites. On top of that, we’ll also engage consumers with Fueling Good Road Trip and similar content through social media channels sites like Facebook, Twitter, Instagram and YouTube. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MLB Network, Online, Radio, Movie TriCLEAN Campaign Theater, Outdoor, Social Media Radio, Social Ultimate Road Trip Promotion Media Online and Fueling Education Promotion Social Media Public Relations Press Release and Event Support Local Media: Grand Rapids / Kalamazoo, MI The following high-impact media schedule has been placed in your market: Outdoor • Campaign: TriCLEAN Gasoline • Flight Dates: 6/15/15 to 8/9/15 • Target Audience: Adults 18-49 • Total Boards/Month: 10 Boards / Month CONNECT WITH US: @Fueling_Good #FGRT Local Media: Grand Rapids / Kalamazoo, MI, continued Radio Station Format Dial Position • Campaign: TriCLEAN Gasoline PANDORA Various Various • Flight Dates: 6/8/15 to 8/16/15 • Target Audience: Adults 18-49 WBCT-FM Country 93.7 • Total Campaign Spots: 906 Gross Rating WSNX-FM CHR 104.5 Points*/ 1,109 Total Spots (Grand Rapids) WLHT-FM Adult Contemporary 95.7 903 Gross Rating Points*/ 972 Total Spots WFGR-FM Classic Hits 98.7 (Kalamazoo) WKFR-FM CHR 103.3 **Gross Rating Points – The percentage of the target audience reached by an advertisement multiplied by the number of times WNWN-AM Urban AC 1560 they see it in a given campaign. WZOX-FM Modern 96.3 WRKR-FM Rock 107.7 Total Campaign Reach/Frequency Approximately 95% of the target audience will be reached an average of 39 times during the campaign. For more details, please contact your Charlie Kovacsik Kassie Clark Region Marketing Programs team: [email protected] [email protected] 1-800-32-CITGO, ext. 4989 1-800-32-CITGO, ext. 1796.