Consumer Superbrands- 2nd edition(Main) 1/30/07 5:54 PM Page 136

collective memory. The brand is home to the country's finest The early commercial and critical success of broadcast talent. Anchors like Prannoy Roy, its flagship programme allowed NDTV to break Barkha Dutt,Vikram Chandra, Sreenivasan Jain, newer and bigger ground quickly. It became the Sonia Verma, Sonali Chander and Dibang have country's first private news producer – a won several industry awards and have a huge beginning that marked the end of the era of fan following. Shows like ‘We the People’, ‘The government-controlled TV news.As the Big Fight’ and ‘Jai Jawan’ have pioneered new country's market leader today, it repeatedly formats for television. raises the bar for television journalism with While anchors, the public face of a channel, award-winning programmes, recognised and are extensively recognised for their reportage it knowledgeable reporters, incisive analysis and isn’t often that the back boys – the engineering world-class technology. teams which bring telecast into homes – gain Today, India has more than 50 national and prominence. At NDTV the engineering team has regional television channels. With interactive been internationally acknowledged for its high and endless options, the viewer virtually owns standards and extensive technological the medium. NDTV's experience, credibility innovations. It has won the Commonwealth and quality make it the television channel of Broadcasting Association Award for three choice for millions of Indians – in India and consecutive years, beating stiff competition from across the globe. organisations like the BBC and the Australian Market Seen from the context of the competition Broadcasting Corporation. In the last decade, Indian television has been this is a remarkable Amongst other international virtually re-invented. Bang at the centre of its achievement. honours are six Promax awards evolution stands NDTV, whose own milestones Currently, NDTV for Outstanding Promos for have virtually been a series of ‘firsts’ for Indian reaches 90.8% of the News and Current Affairs. broadcasting as well. cable and satellite That NDTV was destined to revolutionise population – the History tele-viewing in India was a writing that appeared highest penetration In 1984, a Chartered on the wall as early as 1988 – a full fifteen years amongst all news Accountant who was also a before the brand emerged from its embryonic networks in the trained psephologist was state. New Delhi Television, as it was then country (Source: introduced as the new centre called, launched a new show, ‘The World This TAM, All India, Apr 1, point of televised coverage of Week’. This was the first of its many milestones 05 – 31 Mar 06. All India's general elections. His that would also become the firsts for the Indian C&S.TAM Universe: prediction of the results proved telecasting industry.The privately-produced 85.8 million). to be uncannily accurate. But it weekly half-hour aired on Friday nights on was his ability to translate complicated facts into Doordarshan, India's state-owned – and at that Achievements simple analysis that turned Dr. Prannoy Roy into time, the only – television channel. The biggest reward and honour any one in the the journalist who India would depend on, night The show instantly established new standards public domain can hope to achieve is the trust after night, for its news. for objective and credible reporting. NDTV's of people. In India, NDTV is seen as an honest, Since then, Prannoy Roy, Chairman of NDTV reporters were at the scene of every major unbiased, fearless crusader. Its sterling reputation has anchored thousands of hours of live international event, driving home India's built over years of path-breaking journalism is coverage of Indian elections and the perspective on world affairs. In that sense, New recognised by audiences across the country. But government's annual budget. Delhi Television pr-empted India’s rise to even as it enjoys the confidence of the people it Equally responsible for leading NDTV's international eminence by being the precursor is also elated at the professional recognition that tremendous growth is Radhika Roy, Managing that established an Indian point of view on it has received from peers and contemporaries. Director of NDTV.Today, she is the Chief world opinion.Till today, Indians all over the NDTV is the first Indian producer to win an Executive Producer of the channel’s content; her world say that Friday nights and The World Emmy award for its work. It has also been team relies on her editorial expertise to cover This Week, belong together, in their named the Best Cable and Satellite Channel breaking news. In the mid 1980s, Radhika, a in Asia by Asian Television Awards. journalist at the Indian Express, recognised the

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