DOCSLIB.ORG

Alert!August 2010 | Vol

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Alert!August 2010 | Vol gfhgfhgfhgf Alert!August 2010 | Vol. 50 | No. 08 Emerging Technology Technology/Software Directory iPad for MR Social Media & Research MRA’s Alert! Magazine - August 2010 1 With so many information sources, attending industry events is no longer a given. But face to face meetings can be “incredibly productive when the program and people are important. MRA’s First Outlook Conference will be that kind of event. The workshop on mining social media will provide an in-depth look at how to fi nd and listen to online “conversations, and even help you build a social media monitoring dashboard. This is real quality. “ “ Join me in Orlando at the Walt “ Disney World Swan Resort, an exciting place “to develop relationships. Janet Baldi Vice President, Data Collection RTi Research MRA FIRST OUTLOOK CONFERENCE INSIGHTS & STRATEGIES FOR THE ENTIRE PROFESSION NOVEMBER 2-4 2010 ORLANDO MRA FIRST OUTLOOK CONFERENCE INSIGHTS & STRATEGIES FOR THE ENTIRE PROFESSION NOVEMBER 2-4 2010 ORLANDO www.mra-net.org/foc2 | 860.682.1000 MRA’sMRA’s Alert! Alert! Magazine Magazine - August - July 2010 August 2010 Alert!August 2010 | Vol. 50 | No. 08 With so many information sources, attending industry events is no longer a given. But face to face meetings can be “incredibly productive when the program and people are important. MRA’s 7 Social Media Research: First Outlook Conference will be that From Buzz to Biz kind of event. By Annie Pettit, Ph.D. Emerging Technology The iPad as a Data Technology/Software Directory The workshop on mining social media 16 Collection Device iPad for MR Social Media & Research will provide an in-depth look at By Jerry Arbittier how to fi nd and listen to online conversations, and even help you “ Don’t Forget Your “Place” When On This Month’s Cover build a social media monitoring 19 Creating a Customer Satisfaction dashboard. This is real quality. From left: “ “ “ “ Strategy Tathagat Jaruhar, vice president of business By Jason Mantel development, Aldius Consulting Group, Inc. and Join me in Orlando at the Walt Disney Noam Raz, CEO, Meida Shivuki CI. World Swan Resort, an exciting place 21 Beneath the Surface: to develop relationships. Uncovering the Emotional “ Engagement of Consumers to 4 From the Editor 38 Counterpoint Opinion Optimize Advertising By Tara M. Cantore Column Janet Baldi By Dr. Carl Marci By Kathryn Korostoff Vice President, Data Collection Inspirational Quote of the RTi Research 25 Alert! Magazine’s Second Annual 4 Technology & Software Directory Month 40 Business Reads By Tara M. Cantore 31 How to Use Technology to 10 My Business To Do List For Redefine Today’s Economy August 42 Research Standards By Daniel Burrus By Patrick Glaser 11 Welcome New Members Online Research Communities: 44 Legislative Update 34 Putting the Customer at the MRA Heart of Your Marketing Strategy 12 New Member Spotlight By LaToya Rembert-Lang, J.D. FIRST OUTLOOK CONFERENCE By Mark Simon 14 President’s Perspective 46 Now Hiring INSIGHTS & STRATEGIES FOR THE ENTIRE PROFESSION 36 From Stunts to Strategy: By Elisa Galloway, PRC NOVEMBER 2-4 2010 ORLANDO A Research-Based Social Media 48 MRA Chapter Update Marketing Roadmap 15 CEO Column By Taddy Hall By David Almy 50 Industry News & Announcements MRA FIRST OUTLOOK CONFERENCE The views expressed Editor-in-Chief: Editorial Advisory Content Editors: Submit to Alert! Advertise in Alert! in Alert! are solely Tara M. Cantore Board: David Almy Submissions to Alert! are If you are interested in INSIGHTS & STRATEGIES FOR THE ENTIRE PROFESSION those of the authors MRA Headquarters Adam Berman, PRC Kristen Darby welcome and should be getting your name out to NOVEMBER 2-4 2010 ORLANDO (860) 682-1000, Elyse Gammer, PRC Patrick Glaser sent to Tara Cantore at the leaders in the profes- and do not necessarily Fax: (860) 682-1010 Paul Kirch, PRC Lisa Lockwood MRA Headquarters, 110 sion, contact Tara Cantore reflect the opinions or [email protected] National Dr., 2nd Floor, for advertising opportuni- Aaron Nichols Susan Sadlak positions of MRA. Meg Ryan, PRC Glastonbury, CT 06033 or to ties. E-mail Tara at tara.cantore@mra-net. [email protected] org. Articles are edited for or call (860) 682-1000. Visit us online at www.mra-net.org/foc | 860.682.1000 MRA’s Alert! Magazine - August 2010 content, length and interest www.mra-net.org/alert 3 to MRA members. From the Editor Keeping Ahead of Technology Welcome to the August issue of Alert! used the iPad for a project in physician about neuromarketing on page 21. Magazine. As you may have already offices to see if he could collect data from Also in this issue is a new column for noticed, Alert! has a new look this month. patients in the waiting room. His article Alert!, called MRA Chapter Update. To We have a new design giving it a more “The iPad as a Data Collection Device” find out the latest news and events taking slick, newsy, modern look. gives readers tips and lessons he learned place in your chapter, view the column on This issue of the magazine is dedicated while using the iPad for data collection. page 48. to emerging technology. Technology is To learn more about his findings, read the In MRA news, we have launched the constantly changing, and it is important article starting on page 16. Web site for our next event, MRA First as members of the market research profes- Another interesting article in this issue Outlook Conference – Insights & Strate- sion for you to stay up-to-date on the lat- is “Beneath the Surface: Uncovering the gies for the Entire Profession. The Con- est technology and software available for Emotional Engagement of Consumers to ference will be held on November 2-4, new ways of conducting research. Optimize Advertising” by Dr. Carl Marci. 2010 at the gorgeous Walt Disney World One of the latest pieces of technology In this article Marci goes into the Swan Resort in Orlando. We are changing market researchers may be trying to incor- advancements in the field of neuroscience up the event a bit with more content to porate into their research is Apple’s iPad. for market research. He uses the compa- meet your needs. We have three 6-hour Introduced earlier this year, a buzz has nies Warner Bros., Starcom and Walgreens workshops scheduled, which will be led been going around as to how this easy- as examples of businesses that have used by world-class speakers on the topics of to-use, high-tech device can be incorpo- this type of research to understand their project management, social media and rated in research. Jerry Arbittier recently customers better. You can read more data presentation. We have added more keynote speakers, including Bob Groves, the director of the U.S. Census Bureau, and of course we have MRA’s great net- working opportunities at the Conference as well. And another exciting component to the Conference (at least in my opinion) Inspirational Quote of the Month is it is taking place at Disney! To help you experience the magic even more, we are including passes for Magic Kingdom or Epcot to be used on November 4 after 4 p.m. Check out the most up-to-date details on sessions and the Conference schedule at www.mra-net.org/foc. “When you come to the Stay tuned to next month’s issue of Alert!, which will focus on healthcare/ pharmaceutical research. This has been end of your rope, tie a hot topic in the industry for some time now, and we will have several articles giving in-depth looks at this sector of the industry, as well as a healthcare/pharma- a knot and hang on.” ceutical research directory. Have a great month! ~Franklin D. Roosevelt Tara M. Cantore is MRA’s publications editor and editor-and-chief of Alert! Magazine. She can be reached at [email protected] or 860-682-1000. 4 MRA’s Alert! Magazine - August 2010 AL-0810-1.qxd:Layout 1 7/6/10 11:01 AM Page 1 Pure Insight Right People • 8 Million voices • 200 Countries • Quality through Authentication and Validation Right Time • Professional Services available around the clock and around the globe • Rapid, trustworthy and cost-effective execution • Mobile and computer based delivery engines Right Results • Patent-pending Scientific Sample Balancing technologies for Reliability and Consistency • Quality algorithms for End-to-End respondent monitoring • Interactive Survey Design Solutions for data accuracy www.gmi-mr.com/insight +1-206-315-9300 (Seattle, Global Headquarters) +61-2-9290-4333 (Sydney, Asia-Pacific Headquarters) +44 (0) 20 7399 7010 (London, EMEA Headquarters) Seattle Beijing Boston Chicago Denver Hong Kong London Los Angeles Minneapolis Munich Paris Pittsburgh ‘s-Hertogenbosch Shanghai Singapore Sydney Vancouver MRA’s Alert! Magazine - August 2010 5 6 MRA’s Alert! Magazine - August 2010 Social Media Research: From Buzz to Biz By Annie Pettit, Ph.D. Social media buzz monitoring has brands with a commercial focus that are different sources pegging it at less than been top of mind for many rarely purchased or used by individuals one percent. researchers and marketers over the (e.g., heating systems, metal manufactur- Similarly, demographic information is not last year or so. The ability to determine ers) are far less likely to generate an online available in any meaningful quantity as it how often and when a brand has been presence as opposed to brands with a is simply non-existent, or when it is avail- mentioned in social media, whether it be consumer focus, such as cereal or able, privacy regulations often prevent on Twitter, Blogger, Flickr or some other electronics.
Load more

Recommended publications
  • Wal-Mart: a New Center of Gravity for Payments
    News April 26, 2010 • Issue 10:04:02 Industry Update .......................................14 Job rebound in acquiring? ........................48 Processors press industry Wal-Mart: A new center for more standards ...............................49 Retailer wanted breach of gravity for payments connection hushed up ...........................51 Trade Association News The ETA, celebrating 20 years in style .....84 Features GS Advisory Board: Positive signs and actions – Part 3 ..........32 SellingPrepaid: Prepaid in Brief ....................................38 Consumers in the prepaid driver's seat .............................41 Security standard in store for stored-value ....................................42 Research Rundown...................................80 Views ACH grows, B2B payments plod along By Patti Murphy, The Takoma Group .......24 The cost of credit card processing – past and present By Jared Isaacman al-Mart Stores Inc. is unique in the payments industry. It is the United Bank Card Inc. ...........................26 only financial services provider that allows a customer to pay The 'Wal-Mart case' revisited bills electronically, transfer money to friends and relatives, and By Brandes Elitch, CrossCheck Inc. .........28 W purchase an affordable set of bath towels. That combination of discounted retail goods with equally inexpensive financial products has proven Education a formidable business model. Street SmartsSM Pundits may haggle over the degree of Wal-Mart's influence on the industry, but No ISO demise with niche markets an impact it has had – not only in driving down fees across the prepaid card sector, for example, but also in fostering a deeper relationship between service By Ken Musante ...................................60 providers and customers. And yet the Bentonville, Ark.-headquartered com- Contractual pricing pitfalls pany's role as a payments trendsetter (and its prominence generally) has been By Adam Atlas, Attorney at Law..............64 over 30 years in the making.
    [Show full text]
  • Seduced by Success Seduced by Success Customer
    LEADERSHIP OCTOBER 2007 ExcellenceTHE MAGAZINE OF LEADERSHIP DEVELOPMENT, MANAGERIAL EFFECTIVENESS, AND ORGANIZATIONAL PRODUCTIVITY Don’t You Be Seduced by Success Customer As Boss Why Develop Your Leaders? YouYou CanCan HaveHave MoreMore Pat Lencioni Leadership Coach SatisfactionSatisfaction “Leadership Excellence is an exceptional way to learn and then apply the best and latest ideas in the field of leadership.” —WARREN BENNIS, AUTHOR AND USC PROFESSOR OF MANAGEMENT w w w . L e a d e r E x c e l . c o m LEADERSHIP ™ THE MAGAZINE OF LEADERSHIP DEVELOPMENT, MANAGERIAL EFFECTIVENESS, AND ORGANIZATIONAL PRODUCTIVITY VOL.Excellence 24 NO. 10 OCTOBER 2007 On the Edge Today’s leader, like this mountain lion, stays poised to pounce on opportunity that presents itself in the market to gain and sustain a competitive advantage. HOWARD GARDNER Use an evidence- MICHAEL G. WINSTON DANIEL BURRUS Good Work based approach. .7 Why Develop Leaders? Seek Advantage Internalize the need This is your only Keeping up is SCOTT J. ALLEN to act responsibly. .3 competitive advantage. .12 a fool’s game. 16 Effective Leadership ILEEN IGHE ROBERT GALFORD Assess the effectiveness E T ROBERT L. DILENSCHNEIDER Positive Influence of your current Leadership Development Keep Up, Move Ahead leader development. .8 Think about your It won’t happen Don’t just imitate: leadership legacy. .4 on cruise control. .13 you must innovate. .17 RON MCMILLAN PATRICK LENCIONI MICHAEL HAMMER Master Influencers TOM KOLDITZ Satisfaction They ensure the Customer Economy In Extremis Leaders Yes, you can get more vital behaviors. .9 Attend to the agenda Can you and your of it at work.
    [Show full text]
  • Doing Business in the Mobile Channel
    News July 12, 2010 • Issue 10:07:01 Industry Update .......................................14 Security standards lifecycle extended .........42 Congress approves interchange Doing business in regulation amendment ..........................44 New ACH rules in step with Check 21 .......47 the mobile channel Trade Association News: ETA unveils new logo ............................76 By Patti Murphy MWAA to present strategies The Takoma Group for changing times ................................76 verything is mobile these days, and the business of payments is no Features exception: Juniper Research Ltd., a high-tech research firm based in the U.K., forecasts that nearly half of all mobile telephone users worldwide GS Advisory Board: E will be using mobile devices to initiate payments by 2014. Meanwhile, the online auction site eBay Inc. claims it handled $500 million in mobile pay- Merchant retention, taking ments in 2009; this year that number is expected to triple. the initiative – Part 1 .............................24 SellingPrepaid: At present, the bulk of mobile payments occur outside the United States. In Prepaid in brief ....................................33 Kenya, for example, M-Pesa, a mobile banking and payments product provided FinCEN seeks comprehensive by mobile operator Safaricom Ltd., managed to sign up 20 percent of Kenyans who just a few years ago were unbanked. AML framework....................................34 Prepaid largely spared in fi nal In Haiti, where 90 percent of adults had no bank accounts just last year, a Durbin Amendment ..............................38 project is underway to build a mobile money system for the entire nation. Views The U.S. Agency for International Development and the Bill & Melinda Gates Foundation kicked in money and expertise to create the system.
    [Show full text]
  • Innovation in a Competitive World
    2016 VOL. 7 Strategies for Transforming Your KNOW Business & Future WHAT’S NEXT by Daniel Burrus CEO of Burrus Research ͮ 10 Technology-Driven Hard Trends Shaping 2016 ͮ The Anticipatory Organization™ Model ͮ Be the Disruptor, not the Disrupted ͮ Increasing Your Sales with Helpful & Meaningful Content ͮ The Merits of Innovation in a Competitive World ͮ Are We Educating Students for a Future That Doesn’t Exist? ͮ What Mobile Trends Should You Be Getting Behind? ͮ Anticipatory Healthcare: Predict and Prevent ͮ Everyday Innovation Can Produce Big Results ͮ The Power of Certainty “ After reading Flash Foresight and applying the principles to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four, and we feel the biggest impact is yet to come.” — ARNIE BELLINI, CEO, CONNECTWISE HIGH PRAISE FOR FLASH FORESIGHT “I love this book! It’s as much fun to read as it is inspiring to learn from. Buy it, read it, and put it to use—in a flash!” — ALAN M. WEBBER, CO-FOUNDER, FAST COMPANY MAGAZINE “With the increasing pressure to innovate and gain competitive advantages, leaders from start-ups to multi-national organizations will find deep insights from the seven principles of Flash Foresight. It will change the way you think about your current obstacles and open your mind to limitless new opportunities.” — TERRY JONES, FOUNDER, TRAVELOCITY.COM AND FOUNDING CHAIRMAN OF KAYAK.COM “Full of provocative insights and powerful strategies from a veteran entrepreneur. The ‘Take Your Biggest Problem — and Skip It’ chapter alone is worth the price of admission.” HARDCOVER AND KINDLE VERSION — STEVE FORBES, EDITOR-IN-CHIEF OF FORBES AND CEO OF FORBES, INC.
    [Show full text]
  • Brought to You by Burrus Research
    2015 VOL. 6 Strategies for Transforming Your KNOW Business & Future WHAT’S NEXT by Daniel Burrus CEO of Burrus Research ͮ 25 Game-Changing Hard Trends That Will Create Both Disruption and Opportunity on a Global Level ͮ Forget Lean and Agile – It’s Time to be Anticipatory ͮ Essential Secrets to Retaining Your Best Employees ͮ Disruptive Technologies That Will Impact Us The Most in the Next Decade ͮ The New Golden Rule of Business ͮ Big Data: Do You Have a Plan? ͮ The Internet of Things Far Bigger Than Anyone Realizes ͮ Strategic Plans Are Obsolete! ͮ The Science and Art of Every Profession ͮ Are You Collaborating or Cooperating? The Answer Will Increasingly Influence Your Success “ After reading Flash Foresight and applying the principles to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four, and we feel the biggest impact is yet to come.” — ARNIE BELLINI, CEO, CONNECTWISE HIGH PRAISE FOR FLASH FORESIGHT “I love this book! It’s as much fun to read as it is inspiring to learn from. Buy it, read it, and put it to use—in a flash!” — ALAN M. WEBBER, CO-FOUNDER, FAST COMPANY MAGAZINE “With the increasing pressure to innovate and gain competitive advantages, leaders from start-ups to multi-national organizations will find deep insights from the seven principles of Flash Foresight. It will change the way you think about your current obstacles and open your mind to limitless new opportunities.” — TERRY JONES, FOUNDER TRAVELOCITY.COM AND CHAIRMAN OF KAYAK.COM “Full of provocative insights and powerful strategies from a veteran entrepreneur.
    [Show full text]
  • Daniel Burrus' Partial Client List
    RESEARCH CONSULTING SPEAKING TRAINING Daniel Burrus’ Partial Client List Fortune 500 3M Dow Chemical IBM Pillsbury Abbott Laboratories DuPont Johnson Controls PricewaterhouseCoopers Alcatel-Lucent Eaton Konica Minolta Procter & Gamble American Express eBay McGraw Hill SAP AT&T ExxonMobil MCI S.C. Johnson & Sons Bausch & Lomb Fidelity Investments Merck & Company Sara Lee BASF First Data Merrill Lynch Shell Oil BP Global General Electric Microsoft Sprint Cadbury General Mills Motorola Starwood Hotels Chase Google NBC Universal Texaco Chevron Harris Corp. NCR Toshiba Cisco Hewlett Packard Nestle Unilever Citibank Hilton Northwestern Mutual Verizon Dell Honda Oracle Whirlpool Deloitte Honeywell Philip Morris Xerox COMPUTERS | SOFTWARE Autodesk Dell HP Enterprise Services Progress Software CDW Epson IBM SAP Check Point Fujitsu Intergraph SSA Global Cisco Systems Google Lexmark Sun Microsystems Compaq Harris Corp. Microsoft Symbol Technologies Compuware Help Desk International NCR Teradata CompTIA Hewlett Packard Oracle Toshiba ConnectWise Honeywell Paypal Unisys ! TELECOMMUNICATIONS ACUTA Motorola Oregon Telecommunications Univision Communications Association Alcatel Lucent National Rural Verizon Telecommunications Society of Cable AT&T Vodafone Cooperative Telecommunication Engineers Bell Canada Zain MTN Group Limited SingTel Comcast Cable Nokia Sprint InterCall Technicolor Lucent Technologies © Burrus Research, Inc. www.burrus.com RESEARCH CONSULTING SPEAKING TRAINING Daniel Burrus’ Partial Client List Continued FINANCIAL Accenture Deloitte
    [Show full text]
  • About Daniel Burrus Global Futurist | Strategic Advisor | Best-Selling Author
    ABOUT DANIEL BURRUS GLOBAL FUTURIST | STRATEGIC ADVISOR | BEST-SELLING AUTHOR Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Disruptive Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He has delivered over 3,000 keynote speeches worldwide and is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes Lockheed Martin, Verizon, Microsoft, VISA, Deloitte, Google, Procter & Gamble, KPMG, Honda, FedEx and the U.S. Department of Defense. He is the author of seven books, including the New York Times and Wall Street Journal bestseller Flash Foresight, and his latest book, The Anticipatory Organization, is an Amazon No. 1 bestseller. Burrus is also a featured writer with millions of monthly readers on the topics of disruptive innovation, exponential change and the future for a variety of publications, including CNBC, Huffington Post and Wired Magazine. He has been the featured subject of several PBS television specials and has appeared on programs such as CNN, Fox Business and Bloomberg. Burrus has been quoted in a variety of publications, including Harvard Business Review, The Wall Street Journal, Financial Times, Fortune and Forbes. Burrus is an innovative entrepreneur who has founded six businesses, four of which were U.S. national leaders in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
    [Show full text]
  • By Daniel Burrus CEO of Burrus Research
    VOLUME 9 Strategies for Transforming Your KNOW Business & Future WHAT’S NEXT by Daniel Burrus CEO of Burrus Research ͮ Daniel Burrus’ Top 20 Technology-Driven Hard Trends Shaping the Future ͮ What’s the Secret to the Next Big Thing? Anticipation ͮ Accelerate Growth Using Hard Trends ͮ 3 Steps to Build a Stronger Team ͮ Agility Levels the Playing Field Anticipation Changes the Game ͮ Change and Transformation—Knowing the Difference to Accelerate Growth ͮ Owning Innovation in Your Organization ͮ Is Your Organizational Futureview Aligned? ͮ Redefining Risk ͮ When It Comes to Trends, Know Which Ones Will Happen ͮ Certainty—The Ultimate Closing Tool ͮ Will Artificial Intelligence Replace Human Intelligence? TO GET YOUR COPY, VISIT WWW.THEAOBOOK.COM HIGH PRAISE FOR THE ANTICIPATORY ORGANIZATION “If you’re in business and you’re not thinking about disruption, you’re not paying attention. And if you haven’t read The Anticipatory Organization, you haven’t learned how to think about—and get ahead of—the disruption that’s headed your way. Read this book!” — ALAN M. WEBBER, CO-FOUNDER, FAST COMPANY MAGAZINE “The Anticipatory Organization provides critical insights into trends shaping the future of business. Daniel Burrus delivers a powerful vision for driving growth and innovation within a company. This is a must read for emerging digital leaders within industry.” — JUDE SCHRAMM, CIO OF GENERAL ELECTRIC COMPANY – AVIATION “The Anticipatory Organization provides a compelling methodology to enable each of us to identify future trends and meaningful opportunities HARDCOVER AND KINDLE VERSION in a time of hyper change.
    [Show full text]
  • About Daniel Burrus Global Futurist | Strategic Advisor | Best-Selling Author
    ABOUT DANIEL BURRUS GLOBAL FUTURIST | STRATEGIC ADVISOR | BEST-SELLING AUTHOR Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He has delivered over 2,800 keynote speeches worldwide, and is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Deloitte, Procter & Gamble, Honda, and IBM. Burrus is also a featured writer with millions of monthly readers on the topics of innovation, change and the future for CNBC, Huffington Post, and Wired Magazine to name a few. He is the author of seven books, including the New York Times and Wall Street Journal best-seller Flash Foresight, as well as the international best-seller Technotrends. His latest book, The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage (2017), is an Amazon #1 Hot New Release for Business He has been the featured subject of several PBS television specials and has appeared on networks such as CNN, Fox Business, and Bloomberg, and is quoted in a variety of publications, including Harvard Business Review, The Wall Street Journal, Financial Times, Fortune, and Forbes. Burrus is an innovative entrepreneur who has founded six businesses, four of which were national leaders in the United States in the first year. He is the CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
    [Show full text]
  • Daniel Burrus Onesheet
    Delivered by One of the World’s Daniel Burrus has given over 2,800 keynote addresses that motivate and inspire audiences to take positive actions based on his breakthrough insights. Every talk he gives is customized to your industry and your Leading Technology Forecasters organization with content that is always extremely timely, motivating, actionable and focused on turning rapid change into competitive and Business Strategists advantages. Perhaps that’s why the majority of his clients invite him back to speak again and again. World-famous for his 30+ year record of accurately predicting the future of technological change and its direct impact on the business world. Author of six books, including The New York Times and Wall Street Journal best-seller Flash Foresight: How To See the Invisible and Do Recent Work The Impossible. Named by The New York Times as one of America’s top three business “gurus” in the highest demand as a speaker. When IBM launched IBM Global Business Services with their top 40 industry experts to plan a game-changing future for A strategic advisor to leaders from Fortune 500 companies including IBM, IBM, the only outside resource they used was Daniel Burrus. American Express, Toshiba and Disney. When Vodafone launched its Global Mobile Enterprise service A featured blogger on the topics of innovation, change and thefuture for to Fortune 200 companies, they chose Daniel Burrus to deliver CNBC, Huffington Post, Examiner and Wired Magazine. the message to C-level executives in multiple national events. When Deloitte gathered leaders from China and SE Asia for Best-Selling Author a major forecasting event, they chose Daniel Burrus.
    [Show full text]
  • Get the Cutter Edge Free Vol
    Get The Cutter Edge free www.cutter.com Vol. 33, No. 1 CUTTER BUSINESS TECHNOLOGY JOURNAL 1 Founding Editor: Ed Yourdon Publisher: Karen Fine Coburn Group Publisher: Christine Generali Managing Editor: Cindy Swain Copy Editors: Jennifer Flaxman, Tara Meads Production Editor: Linda Dias Client Services: [email protected] Cutter Business Technology Journal® As business models for creating value continue to shift, new business strategies are is published monthly by Cutter Consortium, constantly emerging and digital innovation has become an ongoing imperative. Cutter an Arthur D. Little Technology company, 37 Business Technology Journal delivers a comprehensive treatment of these strategies to Broadway, Suite 1, Arlington, MA 02474-5552, help your organization address and capitalize on the opportunities of this digital age. USA ⚫ Tel: +1 781 648 8700 ⚫ Fax: +1 781 648 8707 ⚫ Email: [email protected] ⚫ Cutter Business Technology Journal is unlike academic journals. Each monthly issue, Website: www.cutter.com ⚫ Twitter: ⚫ led by an expert Guest Editor, includes five to seven substantial articles, case studies, @cuttertweets Facebook: Cutter Consortium. ISSN: 2475-3718 (print); research findings, and/or experience-based opinion pieces that provide innovative ideas 2475-3742 (online). and solutions to the challenges business technology professionals face right now — and prepares them for those they might face tomorrow. Cutter Business Technology Journal ©2020 by Cutter Consortium. doesn’t water down or delay its content with lengthy peer reviews. Written by internation- All rights reserved. Cutter Business ally known thought leaders, academics, and practitioners — you can be certain you’re Technology Journal® is a trademark getting the uncensored perspectives of global experts.
    [Show full text]
  • The Anticipatory Organization
    VOLUME 10 Strategies for Transforming Your KNOW Business & Future WHAT’S NEXT by Daniel Burrus CEO of Burrus Research ͮ Digital Disruption and Your Workforce ͮ Innovation: Everyone’s Responsibility ͮ Will A.I. Disrupt Your Profession? ͮ The Power of Anticipatory Customer Service ͮ 5 Sales Strategies Not Found in How-to Books ͮ Elevate Your Success with Five Simple Steps ͮ Success in Manufacturing with Multigenerational Collaboration ͮ Hard Trends Are Easy to Find If You Know Where to Look ͮ Protecting Your Intellectual Property, Products and Brand ͮ 4 Questions of World-Class Entrepreneurs ͮ 12 Technology Categories That Will Transform Careers and Create New Opportunities TO GET YOUR COPY, VISIT WWW.THEAOBOOK.COM HIGH PRAISE FOR THE ANTICIPATORY ORGANIZATION “If you’re in business and you’re not thinking about disruption, you’re not paying attention. And if you haven’t read The Anticipatory Organization, you haven’t learned how to think about—and get ahead of—the disruption that’s headed your way. Read this book!” — ALAN M. WEBBER, CO-FOUNDER, FAST COMPANY MAGAZINE “The Anticipatory Organization provides critical insights into trends shaping the future of business. Daniel Burrus delivers a powerful vision for driving growth and innovation within a company. This is a must read for emerging digital leaders within industry.” — JUDE SCHRAMM, CIO OF GENERAL ELECTRIC COMPANY – AVIATION “The Anticipatory Organization provides a compelling methodology to enable each of us to identify future trends and meaningful opportunities HARDCOVER AND KINDLE VERSION in a time of hyper change. Simple in its approach, yet truly transformational in its results.” — JOEL DOHERTY, HEAD OF GLOBAL STRATEGY AND BUSINESS DEVELOPMENT, EPSON CLOUD/EPSON AMERICA AUDIO VERSION “The Anticipatory Organization teaches you how to accelerate growth by jumping ahead of the competition with low risk.
    [Show full text]