Moser Baer Launches Its Bengali Home Videos in East
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MOSER BAER INDIA LTD. 43B Okhla Industrial Estate, New Delhi 110020. India Phone 91-11-41635201–05 Fax 91-11-41635211/ 26911860 www.moserbaer.in Moser Baer launches its Bengali home videos in East • Over 300 Bengali titles in library, Moser Baer launches the largest ever ‘Tollywood’ home video foray with 75 titles. • Bengali Super Star Prosenjit Chatterjee launches Moser Baer products at Kolkata. • The launch includes popular hit titles like Barood, Dhanni Meye, Sathi Amar, Parama, Hatath Nirar Janya, Ram Lakshman, Raasta, Rakhe Hari Mare Ke, Nag Panchami, etc. • Moser Baer set to launch new Bengali film “Swapno” starring Prosenjit, Jishu Sengupta and Sayantani and “Aamra” starring Jishu, Parambrata and Nilanjana in home video market at MRP Rs.28 and DVDs at MRP Rs.34. • Titles to be available at over 10,000 outlets in Eastern states Kolkatta, July 19, 2007: Moser Baer, one of the world’s leading developers and manufacturers of removable data storage media, today announced its launch of Bengali titles in the Home Video market with 75 popular Bengali titles. The titles will be available at attractive price points of Rs.28 for VCDs and Rs.34 for DVDs. The company has earlier launched titles in Tamil, Malayalam, Kannada, Telugu, Marathi, Gujarati, English and Hindi. The Bengali titles include popular and super hit films like “Sathi Amar” starring Prosenjit Chatterjee & Rachna Banerjee, “Parama” starring Rakhee Gulzar & Mukul Sharma, “Barood” starring Mithun Chakravarty, Usasi Misra, “Ram Lakshman” starring Prosenjit, Sandhya Roy, “Raasta” starring Mithun Chakravarty, Dolon Roy, Raghubir Yadav, “Rakhe Hari Mare Ke” starring Prosenjit, Rachna Banerjee, “Dhanni Meye” starring Uttam Kumar,Jaya Bhaduri and many other such hit titles. In addition, Moser Baer has launched two new Bengali films in home videos for the first time “Swapno” starring Prosenjit, Jishu Sengupta,Sayantani and “Aamra” starring Jishu, Parambrata and Nilanjana at the same price points. Bengali Super Star Prosenjit Chatterjee graced the occasion as the Chief Guest and formally launched Moser Baer home video products at Kolkata. Moser Baer’s entertainment division, based out of Mumbai, has presence across the country in all major metros as well as in smaller towns through an active and well- organized three-tiered channel. The move will also take advantage of an already established Moser Baer production capability and a well developed distribution network. This is enabling Moser Baer to change the quality-price parity and offer value for the consumers. Moser Baer’s entry in Home Videos since the launch of the Tamil range in January 2007 has received overwhelming response across the country. Within a short time, Moser Baer has established its Price – Value equation among the consumers by offering high quality home videos at attractive prices with wide range, aggressive marketing and large distribution. The company has already lined up 35 distributors in the state of West Bengal and stocks shall be soon available in around 5,000 outlets, including stationery shops, telecom shops and regular audio and video outlets. The distribution of products is being supported by Cycle Carts specially developed for Eastern market, offering quick access to popular titles for the consumers at their homes. According to, Yogesh Mathur, Group CFO, Moser Baer, “With this we complete our launches in most of the key languages, making us the first Home Video company in the country to have a presence in all important languages in addition to a national presence through Hindi and English titles launched recently. I believe that at these price points, consumers will finally have a chance to ‘Own Tollywood.” Moser Baer will be creating the consumer pull and awareness for these Bengali titles through TV campaign starting from next week and will also use the popular press to reach out to consumers and communicate the value proposition offered. The business model is based on creating strong awareness and demand among the consumers and towards this, it is working on an aggressive marketing strategy. Moser Baer's new division is close to acquiring copyrights/exclusive license for more than 7,500 titles in all major Indian languages, which comprises a third of all movies produced till date in India. With world-class packaging, wide distribution reach and global quality production standards in each product, customers will be given a compelling value proposition. According to research, India has over 30 million DVD/ VCD users, growing at a healthy clip of over 25%, and comprising about a fourth of all TV ownership in the country. Despite the huge potential market, home video accounts for a mere 7% of the total film revenues of Rs. 7,900 crore. The US home video market is almost the same revenue size as that of the theatrical market. The entertainment business will continue to add new titles in Hindi, English, Tamil, Bengali, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages. With 18 CFAs, 475 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores. One such Moser Bear Franchise store was inaugurated today at Kolkata at O.P. House, Ultadanga Crossing, which offer the entire Moser Baer range of products in one location in a comfortable atmosphere. About Moser Baer India Ltd Moser Baer India Ltd, headquartered in New Delhi, was established in 1983 and is a leading manufacturer of optical media disc in the world. It continues to develop cutting-edge technologies for recordable optical media, constantly innovating and introducing new products and processes. An emphasis on high-quality products and services has enabled Moser Baer to emerge as one of India’s leading technology companies. The company employs over 6,000 people and has multiple manufacturing facilities in the National Capital Region. In case you need further information, please contact the following: Yograj Varma Corporate Communications, Moser Baer India Ltd. Tel: 91-11 41635201, ext 334 E-mail: [email protected] .