Counterculture Cowboys: Progressive Texas Country of the 1970S & 1980S

Lock: Counterculture Cowboys Counterculture Cowboys: Counterculture Progressive Texas Country of the 1970s & 1980s Texas Progressive CountercultureCounterculture Cowboys:Cowboys: ProgressiveProgressive TexasTexas CountryCountry ofof thethe 1970s1970s && 1980s1980s CoryCory Lock 14 Country music undeniably forms a vital and prominent part of Texas culture. Texas country musicians have long been innovators, not only fashioning a distinctive brand of regional music, but also consistently enriching the music and general culture of the American nation as a whole. Artists such as Bob Wills, Gene Autry, Ernest Tubb, Ray Price, Willie Nelson, George Strait, and the Dixie Chicks have become national icons and have helped shape mainstream American perceptions of what it is to be “country.” WProducedillie Nelson. by November The Berkeley 4, 1972. Electronic Photo by Press, Burton 2003 Wilson 1 Journal of Texas Music History, Vol. 3 [2003], Iss. 1, Art. 3 Counterculture Cowboys: Counterculture Progressive Texas Country of the 1970s & 1980s Texas Progressive Yet while the import of country music within regional and The trend to which I refer began in the early 1970s and national culture is certain, people are much less decided on what continued through the mid-1980s. In his Country Music USA country music means. What is it that makes country country? chapter, “Country Music, 1972-1984,” Bill Malone approaches What does the music as a whole stand for? Is it a nostalgic genre this time period as a coherent unit in which country music and that hearkens us back to the good old days of yesteryear? Many culture drew the attention of the nation as a whole. Country people believe so, emphasizing country music’s role in preserving entertainers graced the covers of national news magazines, such what is most traditional in American culture. However, for others as Loretta Lynn in Newsweek in 1973, Merle Haggard in Time country music’s magic does not come from references to past in 1974, and Willie Nelson in Newsweek in 1978.1 In 1975, times or old-fashioned values. Some are enchanted with the Robert Altman released the film Nashville, bringing the country music’s structure and instrumentation in itself, the sweet, music world to a nationwide, educated, middle-class audience melancholy melody of a steel guitar, the irresistible dance beat and suggesting its connection with consumerized and surface- of western swing, the straightforward and familiar rhythms and oriented American culture as a whole. Other films followed, lyrics of a country ballad. Though nostalgia at times dominates featuring established actors in “country” roles. W. W. and the country music’s concern with rural life and open spaces, these Dixie Dancekings (1975), starring Burt Reynolds, and Outlaw Though nostalgia at times dominates country music’s concern with rural life and open spaces, these themes have additionally attracted songwriters concerned with environmentalism or progressive, blue collar politics. themes have also attracted songwriters concerned with Blues (1977) with Peter Fonda both portrayed country environmentalism or progressive, blue collar politics. The entertainers caught up in criminal activity, while other films cowboy, often represented in the figure of the Texan, also has an glamorized “good old boy” lifestyles, such as Smokey and the 15 ambivalent mythic past. While many see him as the symbol of Bandit (1977) with Burt Reynolds, Sally Fields, and country traditional justice, others are drawn to his connotations as loner, musician Jerry Reed, and The Electric Horseman (1979) with and at times even outlaw. For some, he is the sheriff that protects Robert Redford, Jane Fonda, and Willie Nelson. On television, and upholds community values; for others, he is a creature of programs depicting a range of country culture became national the open range, always outside of and apart from the life and favorites. Several popular country music variety shows began in values of mainstream society. the 1960s but continued into the 1970s, including The Porter Though country music is a fixture of Texas culture, with roots Wagoner Show (1960-1979), The Johnny Cash Show (1969-1970), extending back to the folk music of Anglo settlers during the and Roy Clark and Buck Owens’s Hee-Haw (1969-1993). The early days of the Republic, its presence within twentieth-century, Waltons (1972) and Little House on the Prairie (1974) both mainstream, national culture is subject to more noticeable ebbs presented nostalgic versions of rural family life; Dallas (1978) and flows. Thus, it is on the national scene, where country music’s brought Texas chic to an international audience, and The Dukes presence is not always a given, that some of the most dramatic of Hazzard (1979), narrated by Waylon Jennings, capitalized on debates have taken place regarding the meaning of country music Smokey and the Bandit’s prototype of young men, sexy women, and the Texas cowboy culture and mythology it often references. fast cars, and country music.2 Meanwhile on public television, The 1970s and 1980s saw just such a dialogue take place, as Austin City Limits (1976) began to showcase the live performances country moved to the forefront of American popular culture. of a wide range of country music performers to a national Journalists, academics, and other cultural critics across the United audience, a mission that it continues to the present day. States discussed country music’s ties with what many characterized The national fascination with the country music culture as an insidious conservative movement. Yet, these critics often continued well into the 1980s. In 1980, Texan Aaron Latham ignored these same elements in other forms of American music, and James Bridges co-wrote the screenplay for Urban Cowboy such as rock, blues, classic rock, and heavy metal, that often and acquired John Travolta and Debra Winger for starring roles. included explicitly racist or misogynistic content. Additionally, The film inspired an “urban cowboy” trend in which country at this same moment a country music scene was developing in dance clubs sprang up across the nation, western clothing found Texas that defied many stereotypes and demonstrated the often a new popularity from New York to Los Angeles, and country overlooked flexibility of the myths and symbols of country music. dancing became the latest rage. That same year, Sissy Spacek This moment in Texan and American history is still important won an Academy Award for her starring role as Loretta Lynn in today, as it speaks to the potential of what many characterize as a Coal Miner’s Daughter, an adaptation of Lynn’s autobiography.3 traditional and conservative genre to articulate the changing values Country legend, Dolly Parton was featured in Nine to Five and lifestyles of the twenty-first century. (1980), as well as in its television spin-off (1986). She also co- http://ecommons.txstate.edu/jtmh/vol3/iss1/3 2 Lock: Counterculture Cowboys Counterculture Cowboys: Counterculture Progressive Texas Country of the 1970s & 1980s Texas Progressive starred with Burt Reynolds in The disparate range of cultural Best Little Whorehouse in Texas phenomena, including the growing (1982), a screen adaptation of Larry nationwide popularity of country L. King’s 1977 play. Willie Nelson music, television programs and continued his acting career with commercials depicting “rural folk,” acclaimed performances in Kentucky Fried Chicken and other Honeysuckle Rose (1980) and “Southern-style” foods, and Barbarosa (1982), while Kenny western-style clothing as part of a Rogers was featured in the television national trend in which the white movie, The Gambler (1980).4 middle class has “banded together Tender Mercies (1984), starring to attempt a revitalization of a lost Robert Duvall, with its screenplay American utopia of personal and by Texas writer Horton Foote, social order.”10 The white middle received several Academy Award class, Coggeshall claims, perceives nominations.5 The widespread the American social order as popularity of country music also disrupted by African Americans and was marked in 1983 with the other racial minorities, the federal creation of The Nashville Network, Courtesy of Wayne Beckham Collection at government, and the liberal a cable channel devoted completely Southwest Texas State University intelligentsia. Thus, he concludes, to country music and culture. “An intensifying appeal of nostalgic As country music culture gained the largest national following and idealized rural values and lifestyles reflects a deep, pervasive, in its history, many people linked this cultural trend to changes and ultimately dangerous national mood.”11 The danger of this in American values. Country music superstar, Merle Haggard, national mood, Coggeshall suggests, lies specifically in its for example, in a New York Times interview enthusiastically xenophobic and racist overtones. 16 interpreted the upsurge in country music listening as evidence Years earlier, Richard Goldstein made one of the most of the American public’s renewed sense of national loyalty and articulate and convincing critiques of the connection between traditional values: “I think we’re experiencing a feeling of country music culture and political conservatism in his 1973 patriotism that hasn’t surfaced for a long time . and I’m glad Mademoiselle article, “My Country Music Problem—and Yours.” to see it . Every time patriotism comes to the surface, you’ll Responding to the nationwide resurgence of country music, find country music,

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