KERI L. KETTLE
Assistant Professor, Marketing Cell: 305-494-5207; Work: 305-284-6849 School of Business Administration, U of Miami e-mail: [email protected] Coral Gables, Florida, 33134 URL: www.kerikettle.com/
ACADEMIC POSITIONS
Assistant Professor of Marketing Asper School of Business, University of Manitoba, 2016 - present
Assistant Professor of Marketing School of Business Administration, University of Miami, 2011 - 2016
EDUCATION
PhD, Marketing, School of Business, University of Alberta, 2011
MBA, Marketing, University of Calgary, 2003
BA, Honours, Business Administration, Royal Military College of Canada, 1997
PUBLICATIONS
Kettle, Keri L., Remi Trudel, Simon J. Blanchard, and Gerald Häubl, “Putting All Eggs into the Smallest Basket: Repayment Concentration and Consumer Motivation to Get Out of Debt,” forthcoming at Journal of Consumer Research.
Kettle, Keri L., and Gerald Häubl (2011), “The Signature Effect: Signing One’s Name Influences Consumption-Related Behavior by Priming Self-Identity,” Journal of Consumer Research, 38 (3), 474-489.
Kettle, Keri L., and Gerald Häubl (2010), “Motivation by Anticipation: Expecting Rapid Feedback Enhances Performance,” Psychological Science, 31 (2), 545-547.
RESEARCH UNDER REVIEW
Kettle, Keri L., Gerald Häubl, and Isabelle Engeler, “Performance-Enhancing Social Contexts: When Sharing Predictions About One’s Performance is Motivating,” invited for resubmission (2nd round) at Journal of Consumer Research.
Kettle, Keri L., Katherine E. Loveland, and Gerald Häubl, “The Role of the Self in Self- Regulation: Self-Concept Activation Disinhibits Food Consumption Among Restrained Eaters,” invited for resubmission (2nd round) at Journal of Consumer Psychology.
CV – Keri L. Kettle – Page 1 of 8 Kettle, Keri L., and Anthony Salerno, “Anger Promotes Economic Conservatism,” currently under review (1st round) at Journal of Experimental Social Psychology.
WORKING PAPERS
Kettle, Keri L., and Antonia Mantonakis, “Look for the Signature: Personal Signatures Affect Consumption by Signaling Quality and Making Identity Salient,” currently being prepared for submission (1st round) at Journal of Retailing.
Kettle, Keri L., and Carter Morgan, “Identity-Agency Profiles,” 3 studies completed, target: Journal of Consumer Research.
Kettle, Keri L., and Gerald Häubl, “Why Signing Your Name Affects Your Math Performance,” data collection completed, manuscript in preparation for submission to Science.
Kettle, Keri L., and Carter Morgan, “Not All Identities Are Created Equal: The Effect of Identity Origin on Identity-Relevant Behavior,” 3 studies completed, target: Journal of Consumer Research.
Kettle, Keri L., and Karen Winterich, “Passwords,” 2 studies completed, target: Journal of Marketing.
CONFERENCE PROCEEDINGS
Kettle, Keri L., Gerald Häubl, and Isabelle Engeler (2016), " Performance-Enhancing Social Contexts: When Sharing Predictions About One’s Performance is Motivating," Advances in Consumer Research, Vol. 43, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research.
Kettle, Keri L., Remi Trudel, Simon J. Blanchard, and Gerald Häubl (2015), "Debt Repayment Strategy and Consumer Motivation to Repay Debt," Advances in Consumer Research, Vol. 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research.
Kettle, Keri L., Katherine E. Loveland, and Gerald Häubl (2014), "Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters" Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research.
Kettle, Keri L., Remi Trudel, and Gerald Häubl (2012), "Motivating Consumers to Get Out of Debt Faster," Advances in Consumer Research, Vol. 39, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research.
Kettle, Keri L., and Gerald Häubl (2011), "The Signature Effect: Merely Signing One’s Name Promotes Identity-Congruent Behavior", in Advances in Consumer Research, Vol. 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn van Osselaer, Duluth, MN : Association for Consumer Research, [special session summary].
Kettle, Keri L., and Gerald Häubl (2010), "Numeric Fluency and Preference", in Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell, Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research, [special session summary].
CV – Keri L. Kettle – Page 2 of 8 Kettle, Keri L., and Paul Messinger (2007), “Channel Conduct, Performance, and Entrepreneurship: An Account of the Motion Picture Industry,” in Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, Ottawa, ON.
CONFERENCE PRESENTATIONS
“Anger Promotes Economic Conservatism,” (with Anthony Salerno), Society for Judgment and Decision Making (SJDM), Chicago, IL, Nov 2015 [poster].
“Not All Identities Are Created Equal: The Effect of Identity Origin on Identity-Relevant Behavior,” (with Carter Morgan), Society for Consumer Psychology (SCP), St. Pete Beach, FL, Feb 2016; SJDM, Chicago, IL, Nov 2015 [poster]; Association for Consumer Research (ACR), New Orleans, LA, Oct 2015 [poster].
“Performance-Enhancing Social Contexts: When Sharing Predictions About One’s Performance is Motivating,” (with Gerald Häubl and Isabelle Engeler), ACR, New Orleans, LA, Oct 2015; Behavioral Decision Research in Management (BDRM), Toronto, ON, Jun 2016.
“Debt Repayment Strategy and Consumer Motivation to Get Out of Debt,” (with Remi Trudel, Gerald Häubl, Simon J. Blanchard, and Steve Wendel), La Londe Conference on Marketing Communications and Consumer Behavior, LaLonde, France, Jun 2015; Marketing Science, Baltimore, MD, Jun 2014; ACR, Baltimore, MD, Oct 2014; Society for Consumer Psychology (SCP), Miami, FL, Mar 2014; SJDM, Toronto, ON, Nov 2013; Public Policy and Marketing, Washington, DC, May 2013.
“Look for the Signature: The Influence of Personal Signatures on Product Evaluations and Purchase Behavior,” (with Antonia Mantonakis), SCP, Miami, FL, Mar 2014; Academy of Wine Business Research Conference, St. Catharines, ON, Jun 2013.
“Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters,” (with Kate Loveland and Gerald Häubl), ACR, Chicago, IL, Oct 2013.
“Motivating Consumers to Get Out of Debt Faster,” (with Remi Trudel and Gerald Häubl), SJDM, Minneapolis, MN, Nov 2012; ACR, Vancouver, BC, Oct 2012; American Psychological Association Annual Meeting, Orlando, FL, Aug 2012; BDRM, Boulder, CO, Jun 2012; Boulder Consumer Financial Decision-Making Conference, Boulder, CO, Jun 2012 [poster]; Marketing Science, Boston, MA, June 2012; SCP, Las Vegas, NV, Feb 2012.
“The Debt Snowball,” (with Remi Trudel and Gerald Häubl), SJDM, Seattle, WA, Nov 2011 [poster].
“Signing Affects the Food Consumption of Restrained Eaters,” (with Kate Loveland and Gerald Häubl), American Marketing Association Winter Conference, San Antonio, TX, Feb 2011.
“The Signature Effect: How Signing One’s Name Influences Consumption-Related Behavior,” (with Gerald Häubl), ACR, Jacksonville, FL, Oct 2010.
“Motivation by Anticipation: Expecting Rapid Feedback Enhances Performance,” (with Gerald
CV – Keri L. Kettle – Page 3 of 8 Häubl), BDRM, Pittsburgh, PA, Jun 2010; SJDM, Boston, MA, Nov 2009.
“The Signature Effect: How Signing One’s Name Changes Behavior,” (with Gerald Häubl), Marketing Research Retreat, University of Alberta, April 2010; SCP, Saint Pete Beach, FL, Feb 2010; SJDM, Boston, MA, Nov 2009.
“Numeric Fluency and Preference,” (with Gerald Häubl), ACR, Pittsburgh, PA, Oct 2009.
“The Signature Effect: Merely Signing One’s Name Changes Behavior,” (with Gerald Häubl), Business Research Conference, University of Alberta, Oct 2009; and Marketing Research Retreat, University of Alberta, Sep 2009.
“Anticipated Feedback, Optimism, and Performance,” (with Gerald Häubl), SJDM, Chicago, IL, Nov 2008 [poster].
“When Public Optimism Enhances Performance: Personal Predictions in a Social Context,” (with Gerald Häubl), Marketing Science Conference, Vancouver, BC, Jun 2008; Marketing Research Retreat, University of Alberta, May 2008.
“When Overconfidence Enhances Performance: Personal Predictions in a Social Context,” (with Gerald Häubl), Judgment and Decision Making Preconference, Albuquerque, NM, Jan 2008; and BDRM, San Diego, CA, Apr 2008 [poster].
“Channel Conduct, Performance, and Entrepreneurship: An Account of the Motion Picture Industry,” (with Paul Messinger), Administrative Sciences Association of Canada, Ottawa, ON, Jun 2007.
“Cycles of Channel Evolution: An Account of the Motion Picture Industry,” (with Paul Messinger), Marketing Science Conference, Singapore, Jun 2007.
“A Framework for Channel Evolution: Institutions and Structure of the Motion Picture Industry,” (with Paul Messinger), Marketing Science Conference, Pittsburgh, PA, Jun 2006; Marketing Research Retreat, University of Alberta, May 2006; The Future of Distribution Channels Research Conference, Philadelphia, PA, May 2006.
CV – Keri L. Kettle – Page 4 of 8 INVITED TALKS
Asper School of Business, University of Manitoba, Winnipeg, MB, September 18, 2015.
Economics Department, University of Miami, Miami, FL, April 4, 2014.
Ivey Business School, Western University, London, ON, March 14, 2014.
University of Guelph, Guelph, ON, June 10, 2013.
HelloWallet.com, Washington, DC, May 30, 2013.
Behavioral Research Group, Washington, DC, December 27, 2012.
Georgetown University, Washington, DC, December 9, 2011.
University of Miami, Coral Gables, FL, January 28, 2011.
University of South Florida, Tampa, FL, January 21, 2011.
Hong Kong University of Science and Technology, Hong Kong, October 18, 2010.
University of Toronto, Toronto, ON, October 13, 2010.
Queen’s University, Kingston, ON, October 1, 2010.
Pennsylvania State University, State College, PA, September 27, 2010.
Tulane University, New Orleans, LA, September 24, 2010.
AWARDS & HONORS
Provost Research Award ($6,000), University of Miami, 2014 Provost Research Award ($17,000), University of Miami, 2013 Provost Research Award ($16,000), University of Miami, 2012 AMA Sheth Doctoral Consortium Fellow, 2010 Junior Research Fellow, Netspar, 2009 to present Queen Elizabeth II Scholarship ($25,000), 2009 - 2010 Joseph A. Bombardier Canada Graduate Scholarship – Doctoral ($105,000), SSHRC, 2006 - 2009 Walter H. Johns Graduate Fellowship (Honorary), 2006 - 2009 Provost Award, University of Alberta ($10,000), 2005 - 2006 Canadian Forces Decoration (CD), 2005 Dean’s List, University of Calgary, 2003 NATO Medal for Kosovo, 1999 Canadian Peacekeeping Service Medal, 1999 First Class Honours, Royal Military College, 1994 through 1997 inclusive Economics Award, Royal Military College, 1995 History Award, Royal Military College, 1994 Pipe Major, Royal Military College Pipes and Drums, 1996
CV – Keri L. Kettle – Page 5 of 8 TEACHING EXPERIENCE
Principles of Marketing, University of Miami, 2012-2016, Mean Course Evaluation: 4.3 / 5. Consumer Behavior, University of Alberta, 2007-2008, Mean Course Evaluation: 4.5 / 5. Basic Logistics Officer Course, Canadian Forces School of Administration and Logistics, Fall 2002. Course Officer, Junior Leadership Preparatory Course, 1 Service Battalion, Canadian Forces Base Edmonton, Summer 1998.
SERVICE
Academic Review Services:
Journals
Journal of Marketing Research Journal of Consumer Research Journal of Consumer Psychology International Journal of Research in Marketing Learning & Individual Differences
Conferences:
Association for Consumer Research Society for Consumer Psychology Society for Judgment & Decision Making (Student Poster Awards) European Marketing Academy Conference Administrative Sciences Association of Canada Academy of Wine Business Research
University Service:
Director, University of Manitoba Marketing Laboratory, 2016-present Director, University of Miami ‘Canes Behavioral Laboratory, 2011-2016 University Research Council, University of Miami, 2013-present Assistant Coach, University of Miami Ice Hockey Team, 2013-14 Hiring Committee, University of Miami, 2012 & 2013 Director, University of Miami Marketing Research Retreat, 2011-2012 Business Research Conference Organizing Committee, University of Alberta, 2006-2009 Business Doctoral Student Committee, University of Alberta, 2008-2009 Drafted the PhD Student Study Space Plan, University of Alberta, 2009 Marketing Research Retreat – Social Event Organizer, University of Alberta, 2008-2010
CV – Keri L. Kettle – Page 6 of 8 Student Supervision
Carter Morgan, PhD Student, University of Miami, Supervisor Robyn Ziperstein, PhD Student, University of Miami, Committee Member Noah VanBergen, PhD Student, University of Miami, Committee Member Anthony Salerno, PhD Student, University of Miami, Committee Member Kathryn Meyers, University of Miami, Undergraduate Research Joe Esstman, University of Miami, Undergraduate Research David Simon, University of Miami, Undergraduate Research Rachel Monane, University of Miami, Directed Study
PROFESSIONAL BACKGROUND
Royal Military College Club of Canada, Kingston, ON 2004 Assistant Executive Director and Business Manager
Managed the ongoing business operations for the RMC Club of Canada, the Non-Profit Alumni Association for the Royal Military College of Canada. Conducted a strategic analysis of viable business opportunities and services. Supervised the production and distribution of all communications to the RMC Alumni network.
Royal Military College Varsity Hockey, Kingston, ON 2001-2005 Assistant Coach and Head Scout
Planned and executed the recruiting strategy and operating plan for RMC Varsity Hockey Team. Developed the team identity and team-building program.
Canadian Armed Forces, 14 Service Battalion, Calgary, AB 2001-2003 Adjutant
Managed and supervised the logistical and administrative elements for an organization of 100 personnel and a fleet of 32 vehicles. Developed and executed the recruiting campaign for the unit, including the launch of the unit website.
Canadian Armed Forces, 1 Service Battalion, Edmonton, AB 1999-2001 Assistant Operations Officer
Organized and coordinated all Combat Service Support operations for an organization of 500 personnel and fleet of 150 vehicles. Trained, supervised, and led the Brigade Logistics Operations center, coordinating the logistical support for a combat-ready organization of 5000 personnel in field operations. Developed the operations plan, and trained the Logistics Operations Centre, for the National Support Element that deployed to Operation Enduring Freedom in Afghanistan.
CV – Keri L. Kettle – Page 7 of 8 NATO, Task Force Kosovo, Skopje, MK 1999 Welfare Officer
Developed and executed the welfare support plan for the first deployment of 1500 personnel to Operation Kinetic in Kosovo. Trained, supervised, and led an organization of 9 personnel in welfare support operations encompassing $700,000 in retail sales, and $5,000,000 in contracted travel support. Liaised with government officials to organize exhibition ice hockey matches in Bulgaria and Greece with their respective National Teams.
Canadian Armed Forces, 1 Service Battalion, Edmonton, AB 1997-1999 Transportation Platoon Commander
Trained, supervised, and led a heavy transport platoon consisting of 45 personnel and 30 vehicles.
OTHER INFORMATION
Canadian Citizen Fluent in English and French
CV – Keri L. Kettle – Page 8 of 8