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In the olden days, before 1984, not So it was that those very engineers And when the engineers were finally very many people used , for a worked long days and nights, and a few finished, they introduced us to a personal very good reason. legal holidays, teaching tiny silicon chips so personable it can practically Not very many people knew how. all about people. How they make mistakes hands. And not very many people wanted and change their minds. How they refer to And so easy to use most people already to learn. file folders and save old phone . know how. 1 After all, in those days, it meant How they labor for their livelihoods, and They didn't call it the QZ190, or the listening to your stomach growl through doodle in their spare time. Zipchip 5000. computer seminars. Falling asleep They called it Macintosh'" over computer manuals. And staving And now we'd like to introduce awake nights to memorize commands • • so complicated you'd have to be a F computer to understand them. ^ -t '1 Then, on a particularly bright day in Cupertino, California, some particularly bright engineers had a particularly bright idea: since computers are so smart, wouldn't it make more sense to teach computers For the first time in recorded computer about people, instead of teaching history, hardware engineers actually people about computers? talked to engineers in moderate tones of voice, and both were united by a common goal: to build the most powerful, most transportable, most flexible, most versatile computer not- very-much-money could buy. lids

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} If you can point, you can use a Macintosh. You do it at baseball games. At the Then, we developed a natural way for And whether you're working with counter in grocery stores. And every time you to pick up, hold and move these numbers, words or even pictures, you let your fingers do the walking. objects around. Macintosh works the same way. In By now, you should be pretty good We put a pointer on the screen, and other words, once you've learned to use at pointing. attached the pointer to a small, rolling box one Macintosh program, you've learned And having mastered the oldest known called a "mouse." The mouse fits in your to use them all. method of making yourself understood, hand, and as you move the mouse around If Macintosh seems extraordinarily you've also mastered using the most on your desktop, you move the pointer simple, it's probably because sophisticated personal computer yet on the screen. conventional computers are developed. To tell a Macintosh personal computer extraordinarily complicated. Macintosh. Designed on the simple what you want to do, you simply move premise that a computer is a lot more the mouse until you're pointing to the useful if it's easy to use. object or function you want. Then click So, first of all, we made the screen the button on top of the mouse, and you layout resemble a desktop, displaying instantly begin working with that object. pictures of objects you'll have no trouble Open a file folder. Review the papers recognizing. File folders. Clipboards. Even inside. Read a memo. Use a calculator. a trash can. And so on. Palettes display available tools, line The pointer becomes whatever tool You're not limited to the work area "Pu widths, and patterns. you select to work with — you see here. You can scroll up and all 1 in this case, a pencil. down, left and right.

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To tell Macintosh what you want to do, all you have to do is point and click. You move the pointer on the screen by moving the mouse on your desktop. When you get to the item you want to use, click once, and you've selected that item to work with. In this case, the pointer appears as the pencil you've selected to put some finishing touches on an illustration you'd like to include in a memo. "Pull-down menu" displays To select whatever you want to "cut" from all your options. the screen, just put a rectangle around it.

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And now, to finish your memo, bring up MacWrite;" Macintosh's word processing program. Just pick a place for your illustration. In the meantime, your illustration has been conveniently stored in another part of Macintosh's memory. To paste the illustration into your memo, move the mouse pointer once again to the Edit menu at the top of the screen and hold the mouse button down. This time, you pull the pointer down until "Paste" is highlighted. Release the mouse button and, once again, zap. With Macintosh, you can print out your own office forms or stationery.

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You tell a Macintosh personal computer to print the same way you tell it to do everything else. And, provided you have a printer, you'll immediately see your work in print. All your work. Nothing but your work. Because with Macintosh's companion printer, Imagewriter, you can print out everything you can put on a Macintosh's screen. P7 If you have a desk, you need a Macintosh.

Macintosh was designed for anyone If, for example, your desk is in a And even if you work for a company who handles, collects, distributes, dormitory, Macintosh isn't just a tool, but big enough to have its own mainframe or interprets, organizes, files, comprehends, a learning tool. For doing everything from minicomputer, Macintosh can fit right in. generates, duplicates, or otherwise works problem sets in Astrophysics 538 to term With additional hardware, it can talk to with information. papers in Art Appreciation 101. Not to IBM °mainframes in their very own 3278 Any information. mention perfecting skills in programming protocols. It's also fluent in DEC ®VT100;" Whether it's words, numbers or pictures. languages like Macintosh BASIC and VT52 T ' and plain old TTY. We've narrowed it down to anyone Macintosh Pascal. Which explains why If your company has a subsidiary who sits at a desk. colleges and universities across the country abroad, your colleagues there can use all are ordering by the campus-full. the same tools. Because Macintosh will be If you own your own business, owning available in several international versions your own Macintosh personal computer with local conventions (alphabets, could mean the difference between currencies, dates, and more). getting home before dark, and getting In other words, wherever there's a home before Christmas. With software desk, there's a need for a Macintosh. programs like MacWrite," MacPaint;" And the less you can see of your MacTerminar, MacProject,' and desktop, the more you could use one. MacDraw,' as well as data-base managers, business graphics programs and other personal productivity tools available from leading software developers, you can spend more time running your business, and less time chasing after it. And here's where ordinary personal computers draw a blank.

You've just seen some of the logic, the technology, the engineering genius and the software wizardr y that separates Macintosh from conventional computers. Now, we'd like to show you some of the magic. First, there's MacPaint. A program that transforms Macintosh into a combination architect's drafting table, artist's easel and illustrator's pad. With MacPaint, for the first time in computer history, a personal computer can produce virtually any image the human hand can create. Because the mouse allows the human hand to create it. MacPaint gives you total freedom to doodle. To cross- hatch. To spray paint. To fill in. To erase. And even if you're not a MacPaint produces virtually any image the human hand can create. terrific artist, MacPaint includes tools for You simply enter all the tasks and attitude that the only thing limiting what a designing everything from office forms to resources involved in a project — whether computer can do is the imagination of the technical illustrations. Plus type styles to it's opening a new office or producing a people creating it. create captions, labels and headlines. brochure — and MacProject will chart the Not just the engineers who design it, So you can have custom-designed "critical path" to completion, calculating but software developers like Lotus graphics without hiring a design studio. dates and deadlines. If there's a single Development Corporation, currently Make your presentations more change in any phase of the project, it will developing a Macintosh version of their presentable by enlarging MacPaint automatically recalculate every phase. 1-2-3'" program and Software Publishing illustrations or making transparencies for So with MacProject, you can generate Corporation with a new PFS: ® filing overhead projection. Or clarify a memo or business plans and status reports that program as easy to use as the Macintosh it report by "cutting out" your illustration reflect the realities of the job, not the was designed for. And Microsoft, with and "pasting" it into your text. limitations of your computer. productivity tools like Multiplan, and What MacPaint does for helping But more important than the practical Microsoft Chart, File, and Word. you visualize your wildest imaginings, benefits, programs like MacPaint and If Macintosh has an extraordinary MacProject does for helping you MacProject represent the very tangible future ahead of it, it's because of the visualize the unforeseen. difference an attitude can make. An extraordinary people behind it. .. %,! wcb F—al fool• %tit" —.

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MacProject does for project management With Macintosh's unlimited graphics, If you don't see a typeface you like here, what VisiCalc° did for spreadsheets. there'll be no limit to the games it can play. Macintosh lets you design your own.

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"Macintosh is much more natural, intuitive and in line with how people think and work...This is going to change the way people think about personal computers. Macintosh sets a whole new standard, and we want our products to take advantage of this," Mitch Kapor, President, & Chairman of the Board, Lotus Development Corporation.

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machine X on ntosh on the table put PFS: software on ...like a taste test... we tosh's benefits would obvious. " ibbons, President, tware Publishing ,orporation. What makes Macintosh tick. And, someday, talk.

Macintosh has a lot in common with Small footprint. It also means that Macintosh is ready to that most uncommon computer, the LisaTM hook in to a local area network. (With personal office system. AppleBus, you can interconnect up to 16 Its brain is the same blindingly fast different Apple computers and 32-bit MC68000 microprocessor — far peripherals.) more powerful than the 16-bit 8008 found Should you wish to double Macintosh's in current generation computers. storage with an external disk drive, you can do so without paying extra for a disk 16-bit 8088 controller card — that connector's built- microprocessor. in, too. And, of course, there's a built-in Macintosh's 32-bit microprocessor connector for Macintosh's mouse, a ar a ^sar^uadu^®^^ra^ =` w ti0 ov p11Apwoullow allow _a'aa feature that costs up to $300 on 5 MACSS MC6800018 r MI, i^Ml^^f^^A ^l^lAl CC,814O ai a 11 computers that can't even run mouse- controlled software. Macintosh is one third the size and volume of the IBM PC. But the real genius of Macintosh isn't its serial ports or its polyphonic sound Its heart is the same Lisa Technology of Its 3½" disks (400K) store more than generator. windows, icons, pull-down menus, soft- conventional 5¼" floppies. So while The real genius is that you don't have ware integration and mouse commands. they're big enough to hold a desk- to be a genius to use a Macintosh. And, thanks to its size, if you can't bring full of work, they're small enough to fit in You just have to be smart enough the problem to a Macintosh, you can a shirt pocket. to buy one. ^— always bring a Macintosh to the problem. And speaking of talking, Macintosh has The Mouse itself. Replaced (Macintosh actually a built-in polyphonic sound generator typed-in computer weighs 9 pounds • capable of producing com mands with a form of M1Lriwch.. ^ n less than the most high-quality human communication you already understand —pointing. popular 'portable.") C^I s speech or . Another miracle On the back of the y Some mice have two buttons. of miniaturization is machine, ou'll find Macintosh has one. So it's extremely Macintosh's built-in built-in high-speed difficult to push the wrong button. Standard 5' Macintosh's 3½" disk drive, floppy disk. 400K 3/^ disk. RS-232 and RS-422 AppleBus/serial communications ports. Which means you can connect printers, and other peripherals without adding $150 cards.

The inside story — a rotating ball and optical sensors translate movements W of the mouse to Macintosh's screen pointer with pin point accuracy. ••' Llslbd U` OffKO EpVq s^b 1182 Apple bnd pN AppN bq0 bry rbpi^lM60 IrWbr.uhb of AppN Comp= N, t—

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Ultra compact, switching-type RS232, RS422, AppleBus serial power supply and high Battery forMacintosh's built-in communications ports forprinters, resolution video clock/ modems and other peripherals. 9" high resolution circuitry. 512x342 pixel bit- mapped dislapy. = Built-in handle forgetting carried away.

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Built-in 3 'h" Clock/ disk drive. ` II calendar chip. Macintosh's digital 64K bytes ROM. board — an entire 32-bit Keyboard connector digital graphics computer — a telephone-type jack you in 80 square inches. 32-bit Motorola already know how to use. u^ MC68000 microprocessor. What to give the computer that has everything.

Macintosh comes well outfitted. The system includes the main unit (computer, display, built-in disk drive, and firmware), a detached keyboard; the mouse; a system disk ( and Desk Accessories); a tutorial diskette and audio diskette ("A Guided Tour of Macintosh"); and one—count it—one manual. Everything you'll need to start doing everything you'll need to do. But, should your needs suddenly expand, so can Macintosh. As easily as putting a plug in a socket.

Apple . Using MacTerminal, a standard telephone and the Apple Modem, you can plug into electronic information services like DowJones News/Retrieval,° The Source`'" and CompuServe° Or communicate with other computers. It operates completely automatically, Apple Imagewriter Printer with both auto-dial and auto-answer; Imagewriter produces high-fidelity printed copy of everything you see on a Macintosh screen. Multiple fonts. Pictures. Proportional text. Mixed text and graphics. And it prints on both sheet fed and tractor fed paper. It's fast, quiet, inexpensive. c/s easily ?re. D. This t

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Apple Numeric Keypad. Patterned after the standard accountant's calculator 10-key pad, the Numeric Keypad speeds up doing spreadsheets, accounting, and other number- related tasks. It plugs directly into the keyboard, and works with Macintosh applications.

Macintosh hxternal Disk llnve. By adding a second high-capacity (400 kilobytes) 3'h" disk drive like the one already built into your Macintosh, you can access more documents and programs without swapping disks. It also speeds making backup copies of your information. Security Kit. Being transportable is one of Macintosh's many advantages. Provided it doesn't go anywhere without you. This specially designed security kit makes sure it

i 4 i = We could, as they say in computerese, dump another gigabyte (write another 50,000 or so ) on Macintosh. But you really can't appreciate how insanely great Macintosh is until you bring your index finger to an authorized Apple dealer. Over 1,500 of them are eagerly waiting to put a mouse in your hand. To prove that, if you can point, you can use a Macintosh. Should you be interested in low monthly payments, the Apple Credit Card* maybe y our answer. If you fill out a credit application, in most cases you can take a Macintosh home the very same day. Which makes owning the world's newest computer just as easy as using it.

Soon there'll be two kinds of people. Those who use computers. And those who use Apples.

For an authorized Apple dealer nearest you call (800) 538-9696. In Canada, call (800) 268-7796 or (800) 268-7637. The Apple Credit Card is not available in Canada. Apple, the Apple logo, MacWrite, MacPaint, MacTerminal, MacProject, MacDraw, and Lisa are trademarks of Apple Computer, Inc. Macintosh is a trademark licensed to Apple Computer, Inc. IBM is a registered trademark of International Business Machines Corporation. 1-2-3 and Lotus are trademarks of Lotus Development Corporation. Microsoft and Multiplan are trademarks of Microsoft Corporation. VisiCalc is a registered trademark of VisiCorp. The Source is a service mark of Source TeleComputing Corporation, a subsidiary of The Readers Digest Association, Inc. DowJones News/Retrieval is a trademark of DowJones & Company, Inc. CompuServe is a registered trademark of CompuServe Corp. DEC, VTIOO, and VT52 are trademarks of Digital Equipment Corporation. PFS: is a registered trademark of Software Publishing Corporation. Printed in U.S.A. ® 1984 Apple Computer Inc. M1100 CSR1544 1.5MM/12/83 035-0259