Hot Or Not.Pdf
PSYCHOLOGICAL SCIENCE Research Article If I’m Not Hot, Are You Hot or Not? Physical-Attractiveness Evaluations and Dating Preferences as a Function of One’s Own Attractiveness Leonard Lee,1 George Loewenstein,2 Dan Ariely,3 James Hong,4 and Jim Young4 1Columbia University, 2Carnegie Mellon University, 3Duke University, and 4HOTorNOT.com, San Francisco, California ABSTRACT—Prior research has established that people’s Such attractiveness matching can potentially be explained own physical attractiveness affects their selection of by various theories, including evolutionary theories, which posit romantic partners. This article provides further support that assortative mating maximizes gene replication and in- for this effect and also examines a different, yet related, creases fitness (Thiessen & Gregg, 1980); equity theory, which question: When less attractive people accept less attractive proposes that a relationship built on attribute matching could dates, do they persuade themselves that the people they be perceived to be more equitable and satisfactory than a choose to date are more physically attractive than others relationship that involves a mismatch of personal attributes perceive them to be? Our analysis of data from the pop- (Walster, Walster, & Berscheid, 1978); market theories, which ular Web site HOTorNOT.com suggests that this is not the indicate that attractive people seek one another as mates, case: Less attractive people do not delude themselves into leaving the less attractive people to choose among themselves thinking that their dates are more physically attractive (Hitsch, Hortacsu, & Ariely, 2006; Kalick & Hamilton, 1986); than others perceive them to be. Furthermore, the results and parental-image theories, which claim that people are at- also show that males, compared with females, are less tracted to others who resemble their parents and thus indirectly affected by their own attractiveness when choosing whom themselves (Epstein & Guttman, 1984).
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