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EUROPEAN COMMISSION DG Competition Case M.8744 - DAIMLER / BMW / CAR SHARING JV Only the English text is available and authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 6(1)(b) in conjunction with Art 6(2) Date: 07/11/2018 In electronic form on the EUR-Lex website under document number 32018M8744 EUROPEAN COMMISSION Brussels, 7.11.2018 C(2018) 7527 final In the published version of this decision, some information has been omitted pursuant to Article 17(2) of Council Regulation (EC) No 139/2004 PUBLIC VERSION concerning non-disclosure of business secrets and other confidential information. The omissions are shown thus […]. Where possible the information omitted has been replaced by ranges of figures or a general description. To the notifying parties: Subject: Case M.8744 - DAIMLER / BMW / CAR SHARING JV Commission decision pursuant to Article 6(1)(b) in conjunction with Article 6(2) of Council Regulation No 139/20041 and Article 57 of the Agreement on the European Economic Area2 Dear Sir or Madam, (1) On 17 September 2018, the European Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No. 139/20043 by which Bayerische Motoren Werke Aktiengesellschaft (“BMW”) and Daimler AG (“Daimler”) (together, the "Parties") intend to establish six joint ventures (separately, "the JVs"; all six together, the "JV"), bringing together the Parties' mobility services in five business fields ("the proposed Transaction"). The sixth joint venture will manage the brands and license them out to the other joint ventures. BMW and Daimler will jointly control the JV within the meaning of Articles 3(1)(b) and 3(4) of the Merger Regulation. 1 OJ L 24, 29.1.2004, p. 1 (the 'Merger Regulation'). With effect from 1 December 2009, the Treaty on the Functioning of the European Union ('TFEU') has introduced certain changes, such as the replacement of 'Community' by 'Union' and 'common market' by 'internal market'. The terminology of the TFEU will be used throughout this decision. 2 OJ L 1, 3.1.1994, p. 3 (the 'EEA Agreement'). 3 OJ L 24, 29.1.2004, p. 1 (the "Merger Regulation"). Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel, BELGIË Tel: +32 229-91111. Fax: +32 229-64301. E-mail: [email protected]. 1. THE PARTIES 1.1. BMW (2) With the trademarks BMW, Rolls Royce and MINI, BMW is a manufacturer ("OEM") of passenger cars and motorcycles worldwide as well as a provider of services in the field of individual mobility, such as (free-floating) car sharing services. BMW is a publicly listed company established under German law which is headquartered in Munich, Germany. Passenger cars include plug-in hybrid vehicles and electric vehicles. With its subsidiary "DriveNow", BMW provides free-floating car sharing services. 1.2. Daimler (3) With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, Daimler is a publicly listed company established under German law with its registered headquarter in Stuttgart, Germany. Daimler is globally active in the development, manufacturing and distribution of automotive products, mainly passenger cars, trucks, vans and buses. The Mercedes-Benz Car division sells passenger cars under the Mercedes- Benz and ‘smart’ brands. Daimler Financial Services supports the sales of vehicles worldwide. Its product and services portfolio consists of tailored financing and leasing packages for dealers and customers, as well as financial services such as insurance brokerage, investment products, credit cards, and full fleet management and leasing services. (4) With its subsidiary "car2go" Daimler provides free-floating car sharing services. 2. THE OPERATION AND THE CONCENTRATION (5) The proposed Transaction concerns the acquisition by BMW and Daimler of joint control over six legal entities, bringing together the Parties' mobility services in five business fields, i.e. (i) car sharing services DriveNow and car2go, (ii) ride hailing services, (iii) parking services, (iv) charging services as well as (v) other on-demand mobility services. The sixth joint venture will manage the brands and license them out to the other joint ventures. The Parties will transfer existing business to the JV. The JV will offer its services to commercial customers, public entities and private customers. It is planned that the JV will operate in various countries worldwide. In the EEA, the Parties' activities will overlap in seven cities within the EU, namely in Austria (Vienna), Germany (Berlin, Cologne, Dusseldorf, Hamburg and Munich) and Italy (Milan). (6) More specifically, Daimler will contribute to the JV: (7) car2go: a provider of free-floating car sharing services (www.car2go.com), fully owned by Daimler. Previously Daimler held 75% of the shares in car2go Europe GmbH and [INFORMATION ON TRANSACTION STRUCTURE]. The remaining 25% in car2go Europe GmbH were held by the car rental company Europcar. However, meanwhile Daimler has acquired the entirety of the shares of 2 and thereby sole control over car2go from Europcar.4 Daimler will contribute to the JV all the shares in car2go. [INFORMATION ON TRANSACTION STRUCTURE]. (8) mytaxi group (Intelligent Apps GmbH) (“mytaxi”): a taxi dispatch service provider (for Europe see under www.de.mytaxi.com). Currently, Daimler holds [INFORMATION ON SHARES]% of the shares in Intelligent Apps GmbH and its subsidiaries with the brands mytaxi, Chauffeur Privé, Beat and Clever taxi. [INFORMATION ON TRANSACTION STRUCTURE]5 [INFORMATION ON TRANSACTION STRUCTURE]. The Parties do not, however, offer ride-hailing services in the EEA. (9) moovel: a multimodal online platform, providing customers with access to a wide range of mobility offerings by enabling in-app searching, booking, ticketing and payment (www.moovel.com). Currently, Daimler holds 100% of the shares in moovel. (10) BMW will contribute to the JV: (11) DriveNow: also a provider of free-floating car sharing services (www.drive- now.com), fully owned by BMW. Previously BMW held 50% of the shares in DriveNow. The remaining 50% were held by the car rental company Sixt. However, meanwhile BMW has acquired the entirety of the shares of and thereby sole control over DriveNow from Sixt.6 BMW will contribute to the JV all of the shares in DriveNow. (12) ReachNow: a provider of car sharing and ride hailing services (www.reachnow.com) in Seattle and Portland (USA). Currently, BMW holds 100% of the shares in ReachNow. (13) Parkmobile/Parknow (“ParkNow”): providers of digital cashless parking payment services (de.park-now.com; us.parkmobile.com). Currently, BMW holds 100% of the shares in [INFORMATION ON TRANSACTION STRUCTURE]. BMW will contribute to the JV all its shares in ParkNow. (14) ChargeNow: a provider of access to charging stations of various charge point operators (www.chargenow.com). Currently, BMW holds 100% of the shares in ChargeNow. 4 The acquisition of the remaining 25% of the shares in car2go by Daimler was signed on [DATE OF SIGNING]. The transaction has been notified to the Austrian competition authority (Bundeswettbewerbsbehörde) and the German Federal Cartel Office (Bundeskartellamt). The acquisition of the remaining car2go shares by Daimler has been cleared by the Bundeskartellamt on 8/03/2018 and by the Bundeswettbewerbsbehörde on 30/03/2018. 5 Annex 5.1(e), paragraph 1 and Annex 3.1(c), paragraph 2.2(a)(i) of the [INFORMATION ON AGREEMENT]. 6 The acquisition of the remaining 50% of the shares in DriveNow by BMW was signed on [DATE OF SIGNING]. The transaction has been notified to the Austrian competition authority (Bundeswettbewerbsbehörde) and the German Federal Cartel Office (Bundeskartellamt). The acquisition of the remaining DriveNow shares has been cleared by the Bundeskartellamt on 07/02/2018 and by the Bundeswettbewerbsbehörde on 28/02/2018. 3 (15) The single transactions for each one of the JVs are interdependent as they are conditional upon each other.7 In addition, the individual transactions are linked in the following way: (16) First, the envisaged transactions are de jure inter-conditional. Some structural preparation steps and the contribution of the business fields to the JVs are closing conditions8 in the [INFORMATION ON AGREEMENT] are closing actions under the [INFORMATION ON AGREEMENT].9 Thus, the Parties will not close the [INFORMATION ON AGREEMENT] without a legal obligation to [INFORMATION ON AGREEMENT]. (17) The [INFORMATION ON AGREEMENT] states that BMW and Daimler wish to implement their cooperation by setting up the JVs and by establishing a player in the innovative mobility service business through these JVs. According to the above-mentioned agreements, the Parties will not set up one of the JV without the other ones. [INFORMATION ON AGREEMENT]. (18) Secondly, the single transactions are also de facto inter-conditional. All transactions are intended to serve the same purpose: BMW and Daimler have the aim to establish a mobility service provider that offers the whole range of mobility services. It is planned that the offerings of the six JVs will be combined.10 Moreover, there will be a strategic alignment of the JVs in future11. As a result, also the economic aim of the transactions shows that they will be carried out together and in parallel. 2.1. Joint Control (19) Post-closing, the Parties will each hold 50% of the shares and voting rights in all the JVs (and, consequently, in the JV), [INFORMATION ON TRANSACTION STRUCTURE]. Each of the JVs (and, consequently, the JV) will be jointly controlled by BMW and Daimler.12 (20) Each JV will at least have two managing directors (CEO and CFO). Generally, the appointment or dismissal of the directors must be decided by majority vote13. 7 Paragraph 38 CJN. 8 Section 5.1 of the [INFORMATION ON AGREEMENT]. 9 Section 6.3 of the [INFORMATION ON AGREEMENT] once all merger control approvals have been received.
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