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Tuesday, May 1, 2012 Synergy Media Specialists

thePHILIPPINES A guide to real estate and medical tourism

Why these industries should matter to Filipinos and Americans in the Bay Area Overseas Filipinos fuel property sector boom A Cause for Celebration and is expected to reach $20 area fuel a variety of sectors in tic market today include the investment opportunities in the - ‘Labor Day’ in the Philip- billion in 2012. the Philippines. building of high quality, life- country. pines. Of the ten million overseas While most Filipinos leave style driven developments de- According to the Republic Filipinos worldwide, an esti- the Philippines for better em- signed to meet the needs of Act. No. 4726 (the Condomin- Today, in more than eighty mated 200,000 reside in the ployment opportunities, for relatively affluent Filipinos. ium Act) as long as no more countries, the contributions San Francisco Bay Area of most, there is a strong desire Modern condominiums and than forty percent of the units made by workers to their re- California. Daly City in San throughout OFWs to return homes built in the Philippines in a project are acquired by spective countries are being Mateo County is home to one home later in life. today cater to the different in- foreigners, foreign nationals celebrated through Labor Day of the largest Filipino commu- The opportunity to earn a come brackets of OFWs. From are today able to buy condo- festivities. nities in the Bay Area with an higher wage abroad enables the mid-cost segment to the minium units in the Philippines. The impact of Filipino over- estimated Filipino population OFWs to provide their fam- luxury, high-rise residential There is a wide choice of de- seas workers (OFWs) on the of over 32,000. ily members back home with condominiums and homes, velopers to choose from when Philippines’ economy contin- Filipinos work in varied lines a better lifestyle through a new developments continue considering investing in prop- ues to fuel growth and cre- of work including doc- higher standard of living. As a to rise above the Metro Manila erty in the Philippines. While ate wealth and opportunities tors, physical thera- result of this desire to improve skyline and surrounding cities. industry heavyweights Ayala throughout the country. pists, nurses (see their lives and those of their These contemporary and Land and Megaworld Corpora- The estimated ten million page four - Medical relatives, houses and condo- impressive developments are tion continue to build in prime overseas Filipinos world- Tourism), accoun- miniums are considered to re-shaping the once dormant locations across the country, wide (11% of the total pop- tants, IT profes- be the most important invest- skyline of Metro Manila. relative newcomers are creat- ulation), are referred to sionals, engineers, ments OFWs can make in the This drive to create a glam- ing a more diversified and ac- as ‘modern day heroes’ architects, enter- Philippines. orous and modern property cessible property sector. Earth by both the Philippine tainers, techni- In addition to how OFWs sector in Manila is embodied and Style, Greenfield Develop- government and their cians, teachers, continue to provide better liv- by Paris Hilton’s endorsement ment Corporation and SMDC fellow countrymen. Re- military service- ing conditions for their rela- ‘Azure Urban Resort Residenc- are successfully offering alter- mittances from OFWs men, seafarers, tives back home, an increas- es’, a luxury property devel- native opportunities to poten- today account for students, care- ing number of Filipino ‘baby oped by Century Properties. tial investors. 13.5% of the country’s givers, domestic boomers’ in the Bay Area are The company has also recent- Developers are continually gross domestic prod- helpers and fast also looking to return to and ly collaborated with The Trump improving construction stan- uct (US$18.3 billion wood workers. retire in the Philippines in the Organization to bring the first dards while remaining focused - up 7% from Janu- Filipinos in the next five to ten years. As a re- Trump branded building – on offering quality, modern ary to November of Bay Area con- sult, the real estate and prop- ‘Trump Tower Manila’, to the developments at appropriate last year) tribute signifi- erty sectors in the Philippines Philippines. The tower will be a price points. With the industry cantly to a di- are being driven by the invest- 250-unit residential skyscraper heading in the right direction verse range ments being made from over- and promises to be one of the and OFWs and foreigners con- of industries seas Filipinos. country’s tallest buildings. tinuing to make investments, in the U.S. Property developers in the With the Philippines property interest in the property indus- while re- Philippines are increasingly boom not expected to slow try in the Philippines looks set mittances reaching out to OFWs in the down in the foreseeable future, to increase and further fuel the © Century Properties from the US. Trends in the domes- foreigners are also attracted to country’s growth.

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A Guide To Real Estate And Medical Tourism 2

Ten things you should ask your developer when investing in a condominium unit Rockwell Land, one of the most trusted premier real-estate notable 75% open space between 6 trict, top rated schools and hospitals. developers in the Philippines, gives us 10 questions that ev- well secured and magnificent towers, The Grove gives you the luxury of ery consumer should ask their real-estate developer. which only means more lush spaces space, security and comfort that only coupled with your peace of mind, as Rockwell can give. well as a retail area where you can find Catch Rockwell in the USA this “Who are the contractors and sub your everyday essentials. April – May 2012! For inquiries, call contractors of the project?” Located along C5, it is within com- 1877-OWN-ROCK and for online in- You will want your tiles to be made fortable distance to commercial cen- quiries, visit www.e-rockwell.com/ of ceramic for a cleaner feel and lami- ters, malls, the Ortigas business dis- grove. nated wood flooring to add an elegant luster to the area. Finishes should be easy to maintain and last for longer use. Q&A with Alfred S. Xerez- “Does the area of the condominium flood? How was the developer pre- pared for this?” Burgos III One of the basic misconceptions Alfred S. Xerez-Burgos III is the advantageous because of the large about condominium living is that President and Chief Executive Of- space that we’ve incorporated for floods are never a problem since the ficer of Landco Pacific Corpora- recreation. When in TRIbeca, you’ll units are several floors above the tion, a developer of leisure and never feel caged in your unit be- ground. However, one must still scru- luxury home communities as well cause of your very big back yard. I tinize the steps taken and functionality as resort-inspired condominiums don’t know how many condominium considered when the developer was all over the Philippines. developments can boast of having designing your home. your own football field, resort pools, “How much back up power is guar- It’s flagship development, Penin- jogging path, barbeque pits and so anteed and what areas are cov- sula de Punta Fuego in Nasugbu, much more. For the same reasons, ered?” Batangas, is the country’s first private TRIbeca is also advantageous for Developers often promise that they and exclusive seaside residential re- those who are still active in the United have back up power for you. Ensure sort. This along with other resorts de- States, and would like to visit the Phil- that you satisfied with the amount of veloped during the last two decades, ippines from time-to-time. We have “What amenities do you have? Can I reserve energy they have for your paved the way for the resort-inspired a rental pool where one can enroll a use them anytime I want?” convenience. In most cases, back condominium TRIbeca Private Resi- unit if it is not being used. Amenities are for sharing, and you up power is just assured for com- dences located along the highly ac- What are the advantages and ben- want to make sure the amenities are mon areas of your condominium. Or, cessible South Luzon Expressway in efits of owning in TRIbeca? well maintained, clean and orderly. if it reaches your unit, provision for Sucat, Muntinlupa. Landco is the purveyor of leisure Avoid overcrowded amenities that are electricity is only good for one or two What was the inspiration behind living in the country. Along with our only made available only depending socket outlets. TRIbeca? partners ATR KIMENG Land, we have on your scheduled time of use. “How much water supply is avail- There’s philosophy and theme, as it chosen the largest tract of land along “What is the elevator waiting time?” able in case of emergency?” translates to substance and form. the South Luzon Expressway corridor You would think that the provision of This is a feature that is provisional The philosophy behind every Land- just to be able to execute our con- adequate elevators in a development to particular emergencies, and yet is co project is to promote our brand cept. No other development can ap- is standard, but you can get stuck in an undeniable need when an unex- line, queuing to go up to your home. pected event does occur. A reservoir “How many units are there per of water for dire circumstances is a floor?” very welcome point indeed. The number of residents on a floor “How credible is the developer be- dictates the comfort that you feel hind the project?” when considering personal space. An indication of how your future “What kind of demising walls stand home will look, be delivered and in between units?” maintained is an echo of the devel- Most developers will not tell you oper’s past projects. You must look that their demising walls (walls that at their project portfolio, examine and divide your unit from your neighbors’) evaluate its condition now. With your are made of gypsum board and base hard earned money, you must place boards only. This means that you can it in the hands of a trusted developer. practically hear anything and every- With over 16 years in realty devel- promise – Life at Your Leisure. That proximate this size. And because of thing that your neighbor is doing, and opment, Rockwell Land stays true to means every subsequent project of this, we are able to allocate 60% of vice versa. At The Grove by Rockwell, its reputation as the premier property Landco is devoted to promote a life- our 10-hectate project to open spac- you are assured of walls that are made developer in the country. Rockwell style that encourages moments of lei- es. of concrete masonry unit (cmu) which has delivered quality residential and sure. We make sure that we provide The other factor is that an owner wide, open activity spaces that en- of a TRIbeca unit, subject to prevail- hance peoples appreciation of nature ing rules and restrictions, is granted and enable people to enjoy time alone membership in our Landco Privilege or with loved ones. We believe that Club. The card entitles members to moments like these form part of our access some of our leisure projects in precious memories the country, such that money can’t as Club Punta buy. By advocating Fuego at Peninsula this philosophy for de Punta Fuego more than 20 years, and Terrazas de Lando continues to Punta Fuego in reshape and revolu- Nasugbu, Batan- tionize the way people live. gas; Playa Calatagan in Calatagan, The themes we chose were upscale,Pantone 279C Pantone 349CBatangas;60% Black and Playa Azalea in Samal not only minimizes noise, but also commercial spaces fit for the discern- upbeat and metropolitan, inspired70C 40M 0Yin 0K 100C 45M 100YIsland. 0K 60% Black lasts longer and is resistant to patch- ing consumer, who knows the value of a way by the urban developments in Message to Filipinos in the Bay ing and deterioration. investment. New YorkTRIbeca to us means three Area on Labor Day: “When can I expect the project’s The Grove by Rockwell is the el- towers to a cluster. We even have a First we’d like to thank all of the turnover?” egant address for emerging profes- central park around which all the clus- Filipino-Americans and Balikbayans While other developers promise a sionals, newly weds, starting families ters form a surrounding community. who believed and trusted Landco all handover there are often completion - those who want more in life and the Why would Filipinos in the Bay these years. When you come over, works that need to be done on build- luxury of comfort and relaxation in a Area be interested in TRIbeca? please do drop by and see what ing components like plumbing and convenient location, as there is cohe- Many of our buyers from the Unit- we’ve done so far. And to those who electricity. sion in the elements of the inside and ed States invest in TRIbeca, first and are reading about Lando for the first “What is the quality of the finishes?” the outside, with the theme of resort foremost, because they are looking time, we invite you to come over and Request to be personally shown living to blend in with the community. toward retiring in the Philippines. As visit one of our projects in the country, around the property It is a 5.4 hectare property with a a retirement community, TRIbeca is but most especially TRIbeca. Paid Advertisement

3 A Guide To Real Estate And Medical Tourism Fulfilling dreams and realizing aspirations Real estate property developer Earth and Style understands the needs of ‘connectivity’—develop- the Filipino family. The company strives to enhance the quality of life by ments are safe, well-or- providing superior developments designed to fulfil dreams. Our new Com- dered and allow conve- munities in Biñan, Laguna, comprised of Jubilation Central, Villaggio di nient vehicle, pedestrian Xavier Mia Vita, and Porchview County, are the upcoming developments and bicycle access. This in the Jubilation New Biñan township offered by Earth and Style, and are notion of connectivity fos- specifically designed to meet the lifestyle demands of the modern Filipino. ters pedestrian-friendly An easy drive from Manila, Makati and Ortigas, New Biñan lies in the middle allotment of land use and of the buzzing metropolis and scenic Tagaytay. well-organized street net- works. “We market exceptional and captivating projects in Jubilation New Biñan, La- guna, as well as Dasmari- Floor plan of Jubilation Central’s biggest ñas, General Trias, and homes Imus in Cavite. All of these projects are strategically located in prime and aspirations in life. Our goal is to help gentrified areas and within an hours these individuals reward themselves drive from Makati. Earth and Style of- by entrusting their life gains with the fers a complete line of products from best in real estate,” says Manarang. ‘Lot only’ to ‘House and Lot’ and our designs are intended to meet every www.earthandstyle.com customer’s requirement. Our homes Mobile: +63 917 885 4464 come in different sizes, colours, and Landline: 011 63 2 4701093 Façade of a Jubilation Central home A lot of Filipino ‘Baby Boomers’ are “We understand that quality is im- the Jubilation New Biñan development. portant for every one of our users. The concept of Jubilation New Biñan is also in the process of retiring and our We place a great deal of emphasis to provide a diversity of lifestyle choic- on functionality and lifestyle require- es tied to a culture of happiness. The ments. The important market for us are developments’ unique dualism of mod- developments are well suited for retirees the Filipinos from Northern America ern and traditional styles is depicted themes and are all affordably priced,” and we recognize that the effort that through the unmistakable morphing of Manarang says. they put into working overseas is to the urban landscape and nature. The upscale 2012 project, Jubila- be able to provide their relatives back The concept of Jubilation New Biñan tion Central is characterized by ‘In- home with a better lifestyle,” says Vic- is to reveal those daily experiences ev- timate Familiarity’. The distinct joys tor H. Manarang, President of Earth eryone has that are often missed or and laughter of familial gatherings, and Style. forgotten. The concept encompasses the gusto and enthusiasm of children “It is our duty as developers to de- the idea of living mindfully, reflectively playing, and the genuine love for liv- liver properties which fulfil this objec- and connecting with both people and ing are all intertwined into the concept tive. A lot of Filipino ‘Baby Boomers’ nature. of the Jubilation Central development. are also in the process of retiring and With ‘user centric design’, Earth and ‘Urban’, ‘Asian’ and ‘Modern’ are all our developments are wellsuited for Style’s designs are optimized around key themes of Jubilation Central and retirees,” he continued. how users can, want or need to use are exhibited by its design. The mate- This year will see the completion of them. An additional key theme is also rials used represent elegance and so- phistication and the development of- fers a delightful surprise around every corner. Design features include lanais, Dedicated to master bedroom with walk-in closet, living area, master toilet and bath (with his and hers lavatory), double carport, dining area and fully fitted kitchen with development bar. “Earth and Style believes that all The purchasing power of Overseas and financial services. Our consumer hardworking Filipinos, especially the Jubilation new Biñan township map showing Filipino Workers (OFWs) in North- lending group completes the suite Overseas Filipino Workers deserve all past projects (in watermark) and high- ern California is today, one of the of bank services available to BDO’s to fulfil their dreams and realize their lighting the 3 upcoming projects highest in comparison to other millions of customers by providing countries with substantial Filipino retail, automotive, home, small busi- populations. With a significant ness and personal and credit card number of relatively affluent OFWs loans,” explains Mr. Rolando C. Tan- continuing to send money home, chanco, BDO Executive Vice Presi- remittances today account for dent and Consumer Lending Group 13.5% of the country’s GDP. Head. BDO’s global remittance service Accordingly, the number of invest- brand ‘BDO Remit’ is proving to be a ments being made in the property huge success throughout the coun- sector is increasing and OFWs con- try. The service comprises of almost tribution to the real estate boom in 5,000 cash pick-up points in the Phil- the Philippines is being facilitated by ippines located at the banks own strong financial institutions that are branches, BDO Remit Counters in SM Group locations, rural banks and financial partner offices. “This ensures that OFW families can easily get their remittance. BDO branches and BDO Remit Counters in SM malls, allow safe and convenient peso and dollar payout for beneficia- ries,” says Tanchanco. Recognizing the demand for seam- less efficiency and convenience, the bank offers lower interest rates and longer payment terms for home and auto loans. Clients may also get ap- proval on their applications within 10 working days provided all require- ments are met. “Customers can also take advan- tage of our All-In Financing scheme that takes care of the miscellaneous remittance subsidiary offices includ- our customers to provide them with expenses at all stages of owning a ing one in Mission St. in San Francis- these relevant and seamless products home or vehicle-- registration fees, co and has established partnerships and services wherever they are in the BDO, Mr. Rolando C. Tanchanco, BDO Executive Vice insurances, and incidental expenses. with large U.S. based remittance world,” he says. President and Consumer Lending Group Head The Home Loan could also be used to companies including Wells Fargo, RIA Looking forward, BDO will con- refinance an exist- and MoneyGram. tinue to take advantage of favorable eager to provide simplified loans and ing home loan, or “In the Philip- domestic and international growth a platform for efficient remittances to as reimbursement pines, we have a opportunities. BDO looks set to re- hard working Filipinos abroad. of home acquisi- large distribution main the preferred bank by consis- Leading the way is BDO Unibank tion cost. We also network with 740 tently meeting international market (BDO), the Philippine’s largest bank partner with major operating branch- demands and delivering products in terms of customer loans, total de- developers as well as local provincial es and over 1,600 ATMs and our in- and services that surpass customer posits, total resources and assets un- developers, among which is SM De- ternet and mobile banking services expectations, wherever they may be der management. velopment Corporation,” he says. make it convenient for the beneficia- located. “BDO is a member of the SM Group, A sizable number of BDO’s retail ries of OFWs to partner with us. The “Every Filipino deserves to work one of the Philippine’s largest and loans customers are OFWs and the BDO website enables customers to and own a home and car, among oth- most successful conglomerates with bank reaches out to them via strong access their deposit, credit and loan er things. It’s up to us to find ways to businesses spanning retail, mall op- remittance partners, overseas offices accounts, pay bills, transfer funds, re- help our OFWs further their success,” erations, property development (resi- and retail developer’s international load cash cards or wire money from Tanchanco says. dential, commercial, resorts/hotels) road shows. In the U.S., BDO has four abroad. We have a responsibility to www.bdo.com.ph Paid Advertisement

A Guide To Real Estate And Medical Tourism 4 The Philippines - offering a healthier option Healthcare reform continues to be tering the market as an affordable and fiercely debated in the United States. attractive medical tourism destination The outcome of the 57th U.S. Presi- offering quality care, medical expertise dential election on November 6th and a suitable holiday environment to could well be decided on this key help patients recover. political issue. Politicians and the With a significant number of health private sector recognize that the professionals from the Philippines challenges of reform involve the in- already working in the U.S., Filipino dividuals’ right to healthcare, costs, doctors, nurses and healthcare work- ©Asian Hospital and Medical center quality of treatment and the choices ers have gained a reputation in North of healthcare made available to citi- America for offering quality healthcare St. Luke’s Medical Center and The Why the Philippines: zens. related services. The Philippines is one Medical City are two facilities in Metro • Majority of the Filipino Medical of a few countries which sends quali- Manila which offer a five-star hotel-like practitioners have international While the U.S. is the only industrial- fied physicians and dentists to the U.S. ambiance. Both are accredited by the training or experience, offering ized nation which does not ensure its - a testament to the high standards of same agency charged with accrediting world-class healthcare service. citizens have some form of public or medical education in the Philippines. U.S. hospitals; the Joint Commission • Medical and surgical procedures private health insurance, more money Medical exchanges and technology International and several other ISO are priced at one-third to one- certified establishments can be found tenth of what private patients in Metro Manila. would pay in the U.S. Surgeries sought by Americans cur- • The Philippines is renowned for rently include heart procedures, trans- hospitality and tourism industry, plants, knee and hip replacements and giving rise to the phrase, “Philip- resurfacing, orthopedic procedures, pines, the Heart of Asia.” spinal surgeries, dental work and cos- metic surgery. All these procedures, Competitive medical services and priced at one-third to one-tenth of what world-class facilities: a private patient would pay for in the • Comprehensive integrated pack- U.S., are readily available in the Philip- ages of medical and health ser- pines. vices tailored for special groups With foreign patient arrivals to the of individuals. Philippines on the increase, the gov- • Cost competitive medical and ernment now offers long term visas for surgical procedures tourists wishing to combine their medi- • High standards of medical care cal procedure with a relaxing holiday. and top notch healthcare profes- Destinations in the Philippines such sionals. as Cebu, Palawan and Boracay offer perfect environments in which to relax, Ideal travel Destination: recuperate and enjoy the beauty of the • High level of English proficiency. country. The tropical climate and beau- • Favorable exchange rate. tiful beaches make for a truly memo- • Direct flights from San Francisco rable holiday experience. Philippine to Manila. Medical Tourism, Inc., a local medical • Strategic location in Southeast tourism company, provides conve- Asia. nient packaged services designed for • Wide variety of tourist attractions. foreign patients seeking medical and wellness programs in the Philippines. increase the country’s attractiveness Spas and wellness centers also offer as a medical tourism destination. Daily Interiors and rooms of the 5-star hotel-like ambiance of the Medical City acupuncture, aromatherapy, nutritional flights from the U.S. to the Philippines consultation, facials and body scrubs, make travelling to the country easy is spent on healthcare per person in the transfers with the U.S. are also creat- herbal healing, holistic lifestyle, home- and with the growth of the Philippines’ U.S. than any other first world country. ing interest in the Philippines’ medical opathy, massage, mud therapy, ther- knowledge based medical sector, pa- The country’s high medical care sector. mal springs and yoga. tients are increasingly looking towards costs have long been a concern. In Throughout Filipino culture, there is The warmth and friendliness found the Philippines for their combined med- 2007, sixty two percent of people filing an inherent caring and compassionate throughout Filipino culture look set to ical and tourism needs. for bankruptcy claimed high medical attitude. These characteristics ensure expenses had led to their spiraling fi- Filipino healthcare professionals are Medical expertise available in the Philippines: nancial woes. In 2009, the U.S. Census understanding towards patients and Internal Medicine Surgery (Adult and Common overseas surger- Bureau reported that over sixteen per- offer a caring disposition creating a (Adult and Pedi- Pediatrics): ies sought by Americans: cent of the population was uninsured ‘good bedside manner’. atrics): Cardiovascular surgeons Heart Procedures and the impact of the global financial According to a report commissioned Cardiologists Thoracic surgeons Transplants crisis continued to create financial by the European Chamber of Com- Pulmonologists Gastrointestinal sur- Knee Replacement problems throughout the U.S. popula- merce of the Philippines (ECCP) and Gastroenterolo- geons Hip Replacement / tion. the German Technical Co-operation gists Urologists Resurfacing As a result of the growing healthcare (GTZ), “The deep respect towards the Nephrologists Plastic and Reconstruc- Orthopedics crisis in the U.S., an increasing number elderly, anchored in the Philippines so- Oncologists tive surgeons Back or Spinal Surgeries of uninsured and under-insured Ameri- ciety, the high level of service orienta- Immunologists Aesthetic surgeons Dental work cans are traveling overseas for medi- tion and the good English-speaking Rheumatologists Orthopedic surgeons Cosmetic Surgery cal treatment. Patients can save up to skills are crucial comparative advan- eighty percent on their bills by seeking tages over their South East Asian com- 1 2 treatment outside the U.S. and today petitors in medical tourism. The rich several countries are actively promot- natural resources and wide variety of ing themselves as centers of medical tourist destinations may additionally excellence. become a decisive factor for the choice Foreigners are continuing to seek of the international consumers.” inexpensive yet high quality care com- The Philippines health care industry bined with a period of recuperation also boasts state of the art technology in a relaxed holiday environment. In such as imaging and surgical equip- 3 South East Asia, Singapore, Thailand ment. Fast access to care, same day or and Malaysia continue to build on their next day surgeries and English speak- reputations as medical tourism desti- ing U.S. certified physicians are also nations. Today, the Philippines is en- strengthening the industry. A one-stop shop for your medical tourism needs in the Philippines Philippine Medical Tourism, Inc. (PMTI) is a company that provides conve- nient packaged services designed for the individual who is seeking cost- effective medical and wellness programs outside his country of residence.

Led by a group of men and women with combined leadership experience and management expertise in healthcare administration, travel, hotel, business pro- 4 5 cess outsourcing, marketing and leisure facilities management, PMTI has done extensive research on the emerging medical tourism industry and envisions the Philippines to be the destination of choice of medical travelers. PMTI is currently affiliated with top hospitals, specialty clinics, hotels and re- sorts in the country today. We seek to expand our network of partnerships with other medical and leisure facilities to continually enhance our offerings for inte- gration services. We work only with government and internationally accredited 6 7 1. Lagoon in Palawan establishments because as an integrator, we never compromise when it comes 2. Aerial shot of Mt. Pinatubo to caring for your health and wellness. 3. Boracay Our catchphrase of “holding your hand through it all” sums up our role in that 4. Banaue Rice Terraces we are here to guide the medical traveler from the moment he decides to come 5. Puerto Princesa © Macy Yap here until he gets home. 6. Mayon Volcano PMTI is an accredited institution of the Depart- 7. Clownfish ment of Tourism and the Philippine Tour Opera- © Department of Tourism tors Association and affiliated with the Depart- ment of Health. Produced by Synergy Media Specialists. www.philmedtourism.com. In the US: +1 301 760 7758 W: synergymediaspecialists.com E: [email protected]