POLAND Tastes Good

POLAND tastes good

Copy free of charge Polish food specialities © ARR 2012

ISBN 978-83-62107-81-0

Project co-ﬁnanced by the European Regional Development Fund under the Operational Programme Innovative Economy Polish food specialities Sector Promotion Project Polish food specialities Sector Promotion Project Sector Promotion Programme for Polish Food Specialities Sector

The Programme implemented under the system project of the Polish Ministry of Economy “Promotion of Polish Economy on International Markets” Sub-measure 6.5.1 of the Innovative Economy Operational Programme

The system project is intended to boost the competitiveness of the Polish economy by improving its image among the international partners and increasing the access to the information on Poland and on possibilities of business contacts with the Polish partners. The project is being implemented through sector promotion programmes designed to develop a positive image of the Polish economy throughout the world.

Sector Promotion Programme for Polish Food Specialities Sector is intended to create new strong Polish brands which will be recognizable all over the world and, therefore, associated with the country of origin.

The project involves domestic producers and processors of food products: meat, including poultry, fruit and vegetables, milk, cheese, milled cereal products, bread and fresh cakes, pasta, cocoa, chocolate, confectionery, tea and coffee, vodkas, cider, fruit wines, beer.

The promotional actions planned for the period 2012-2015 will allow the Polish export specialities to become known and to make foreign consumers aware of a new brand called «Poland». The activities arranged under the Programme are carried out in Russia, Germany, China, France, Ukraine and the United Arab Emirates and consist in participation in fairs and exhibitions abroad (World Food Moscow, SIAL Paris, Gulffood, SIAL China, World Food Ukraine, Anuga), economic missions and sector seminars abroad, production of a promotional film on the Polish food specialities sector, study tours in Poland for foreign journalists, conferences for the foreign food sector representatives during the largest food fair POLAGRA FOOD.

The preparation and organization of the promotion scheme concern- ing the Polish food specialities is the responsibility of the Agricultural Market Agency; it is a government institution which acts as a Paying Agency and a body responsible for promoting agricultural and food products.

Project co-ﬁnanced by the European Regional Development Fund under the Operational Programme Innovative Economy Sector Promotion Project

Polish food – natural, wholesome, innovative, available all over the world

Heart and effort put into the production of the Polish food give it its character. The spec- ificity of the Polish food matches the personality of each Pole, and it certainly matches the most famous figures in Polish history…

The Polish food specialities producers are like The tastes of the Polish food specialities are our great countryman Pope John Paul II – open out of this world. The taste of Toruń ginger- to the world and ready to get through with bread, that Nicolaus Copernicus ate heart- their products to every corner of the world – ily when working on the heliocentric solar from Iceland to Australia. system, is one of them. The Polish food sector also wants to change the prevailing They are also brave and determined and do vogues and introduce innovative solutions as not fear new challenges on their way to suc- the work of Copernicus has changed our per- cess – like Lech Wałęsa, a shipyard worker ception of the solar system. who led a powerful anticommunist move- ment and later on was elected the first Pres- The romantic spirit which is so close to each ident of the free Poland and awarded with Pole is helpful in creating food which matches the Nobel Peace Prize. all dishes of other cultures and delights the palate like the music of Frederic Chopin, The Polish food industry draws extensively the most famous Polish composer, delights on the most recent technological achieve- the soul. ments, however, Polish food is mainly produced form natural components. We gladly Polish food makes us think about quality, take advantage of the innovations, but health and subtlety which helped Zbigniew we do not forget about tradition. As Maria Boniek, the most talented Polish football Skłodowska-Curie who achieved everything player, be a success on the pitch. in the domain of science but spoke only Pol- ish at home.

3 POLISH FOOD SPECIALITIES

Polish Food Quality Systems

The consumers are more and more keen on the food quality and origin regardless of the price. This attitude of a contemporary consumer promotes the demand for recognizable and acknowledged trademarks which reflect the guaranteed quality of the food products. This demand is met by the domestic food quality systems in place for a number of years.

INTEGRATED PRODUCTION A plant production system which is particularly friendly to the environment and human health. It was adjusted to the Russian Federa- tion standards and allows to obtain certificates of conformity with the Russian requirements. QUALITY TRADITION This is a mark awarded to high quality food products, in particular to traditional products. The system covers products of outstanding quality, reputation or other features which distinguish these products from other in a given category. The system is run by the Polish Cham- ber of Regional and Local Products. QMP SYSTEM The mark is owned by the Polish Association of Beef Cattle Produc- ers. The system imposes standards for breeding, feeding, transport and meat production. Beef marked with “System QMP” mark has been obtained in a production process designed so as to ensure natural softness, tenderness and juiciness which exceed the commercial quality standards applied in Poland so far. PQS PORK QUALITY SYSTEM A system developed and implemented by the Polish Pig Breeders and Producers “POLSUS” and Polish Meat Association to obtain high quality pork. The typical feature of the system consists in that standards for each stage of pork production procedures have been developed to have impact on the final quality of the product. QAFP – A SYSTEM OF QUALITY ASSURANCE FOR FOOD PRODUCTS The system has been established by the sector organization, i.e. the Union of Producers and Employers of the Meat Industry UPEMI. The system is not intended for one group of products only – it is continuously supplemented with new quality standards. So far, the sets comprise standards for pork meat, for chicken and turkey breast meat as well as for Polish oat goose meat.

Polish products in the EU system of quality assurance of food products At present, 34 Polish food products have been registered by the European Commission

TRADITIONAL SPECIALITIES GUARANTEED (TSG) So far, 9 Polish products have been registered in this group. They include meads (półtorak, dwójniak, trójniak and czwórniak), sausages (jałowcowa, myśliwska, kabanos), oil (olej rydzowy) and pierekacze- wnik (a speciality of the Tartar minority living in Poland for centuries). 4 Sector Promotion Project

PROTECTED DESIGNATION OF ORIGIN (PDO) So far, the right to the PDO logo has been granted to 9 Polish products: cheese products (oscypek, bryndza podhalańska, redykołka), cherry fruit (wiśnia nadwiślańska), a carp fish(karp zatorski), bean varieties (wrzawska, Piękny Jaś z Doliny Dunajca), honeys (podkarpacki spadzi- owy and miód z Sejneńszczyzny).

PROTECTED GEOGRAPHICAL INDICATIONS (PGI) The European Commission has registered 16 Polish products in this group: a strawberry variety (truskawka kaszubska), apples (łąckie, grójeckie), plums (szydłowska and suska sechlońska), a bean variety (fasola korczyńska), honeys (drahimski, kurpiowski, wrzosowy z Borów Dolnośląskich), bread (chleb prądnicki, obwarzanek krakowski), cakes and confectionery (kołacz śląski, rogal świętomarciński, andruty kaliskie), a sausage (kiełbasa lisiecka), cheese (wielkopolski ser smażony).

ORGANIC FARMING The share of the organic farming area is systematically growing and now amounts to 2.8% of the total crop area. This is a response to the growing consumer awareness, wealth, greater significance of healthy lifestyle and most natural products.

PROGRAMME OF AWARDING POLISH FOOD PRODUCTS “Discover Great Food” Programme, approved by the Ministry of Agricul- ture and Rural Development, is intended to award prizes for food products. It provides information to the consumers who are looking for high quality products. Products bearing the Programme logo meet the highest safety and quality standards and are indeed tasty, even if they are obtained using industrial methods and produced on a large scale.

INSPECTIONS NOT RELATED TO THE QUALITY SYSTEMS In Poland there are obligatory systems which ensure food safety: Good Production Practice (GMP) and Good Hygiene Practice (GHP), as well as HACCP. The meat processing establishments also apply ISO standards and EUROP system for raw material evaluation.

Permanent health safety surveillance of the range of plant and animal products manufactured in Poland on a large scale is carried out by the national veterinary and sanitary authorities such as Inspekcja Jakości Handlowej Artykułów Rolno-Spożywczych (Agricultural and Food Qual- ity Inspection), Inspekcja Weterynaryjna (Veterinary Inspection), Państwowa Inspekcja Sani- tarna (State Sanitary Inspectorate), Państwowa Inspekcja Ochrony Roślin i Nasiennictwa (Main Inspectorate of Plant Health and Seed Inspection).

Polish bakery products

every gourmet. However, it is bread that is With bread and salt… eaten most commonly and present on each The Poles are known as the open, friendly and and every Polish table. hospitable nation who cherishes the tradition of welcoming their guests “with bread and salt”. This custom has been rooted in Poland Modernity and tradition… for ages and has been present countrywide. Polish agriculture and industry combine tra- While in Poland, one can enjoy tasting a lot of dition with modernity. The tradition of bread unusual dishes, bonnes bouches and savour- making is well established in Poland. Bak- ies which, due to their absolutely unique ers offer umpteen forms and flavours (e.g. taste, may conquer the palates of each and baguettes, bread, kiflis, bread rolls and 5 POLISH FOOD SPECIALITIES

sify flavour and to enhance nutrition values of bread, Polish bakers use bran, grains, ama- ranthus cruentus, dried fruit, flakes, honey, herbs.

Contemporary trends… The market offer keeps including newer and newer varieties of bread products, which is a consequence of technological progress on the one hand, and contemporary fashion, changing life-style and eating habits of consumers on the other hand. Supermarkets are full of i.a. long life bread, toast bread, crisp bread, hamburger rolls, hot-dog rolls, as well as specially packed half-products for baking at home and deep frozen bread for the cater- ing industry. Modern technologies of preparation and packing make it possible for bread halloth), which cannot be resisted even to be supplied to distant markets. by the most fastidious gourmets. Poland excels in mixed wheat and rye breads. Among the broad range of breads one has to high- Not only the Polish market… light the types of bread which are recom- Polish bread products are more and more mended by diet experts: whole-grain bread demanded abroad. Our baking sector sup- and bran bread. Apart from wheat and rye plies the markets of the European Union as flour, Polish bakers also use flour made of well as Russia. Export from Poland includes rare grains such as spelt, or gluten free flour, not only bread and rolls, but also wafers and which means that the traditional sector can waffles which account for 20% of the total embrace special purpose markets. To inten- exports of baked products.

Polish grains not only for bakery products

Family organic farms… Poland is the EU leader in grain production. In terms of the area under crops Poland ranks second (following France) in the EU. Grains are most often cultivated on family farms which combine tradition and modernity. Crop rota- tion and methods of production used on such farms feature lower usage of mineral fertiliz- ers and crop protection measures in relation to western European farming systems, therefore the impact on the natural environment and landscape is not as high as elsewhere in the EU. Clean environment provides excellent conditions for producing nutritious and healthy agricultural products for food processing, including organic products.

European bread made of Polish flour… Natural and healthy Polish grain products are competitive on international markets and their 6 Sector Promotion Project

flavour is appreciated by consumers. Wheat flour is one of the dominating Polish export commodities within the grain sector. Polish wheat flour has been increasingly sought-after by foreign recipients.

Other Polish specialities… Attractiveness of the offer of Polish grain products (flours, groats, bran, muesli) is a consequence of skilful adjustment to the changing needs of customers, even the most demand- ing ones.

Poland exports a lot of malt, which is highly valued abroad, especially in Germany and the UK, as well as in Malaysia and Cambodia. Excellent quality of grain allows the production of malt featuring excellent qualities which are valued worldwide. Foreign customers also value Polish groats and granules. They are rich which Poland is an important producer. Due in protein, fibre and vitamins. In north-east- to its nutritious value buckwheat is a valuable ern part of Europe buckwheat is popular, of component of the vegetarian diet.

Pasta – from Italy to Poland

Traditional, but modern… There are nearly 200 pasta plants in Poland. They produce noodles of better and better quality from selected grains with the use of state of the art equipment and production technologies for preparing and drying dough. Pasta is made based on natural ingredients, without preservatives, artificial dyes or aromas.

New challenges… Polish pasta manufacturing plants produce pasta from durum wheat as well as from common wheat. The use of durum wheat of the highest quality guarantees the pasta being cooked al dente. Pasta from common domestic wheat is made to suit traditional Polish taste of clients who prefer soft noodles. Apart from pasta made of wheat flour, the Polish market offers pastas made of buckwheat flour or soya flour. Buckwheat pasta does not contain gluten, or wheat starch, or eggs or milk, therefore it can be eaten by persons forced to stick to gluten free and low protein diet. Whole grain Abundance of shapes and pastas recommended in particular in various types of slimming diets are becoming more flavours… and more popular on the domestic market. An important feature of Polish pasta is The Polish pasta industry adjusts its produc- the variability of shapes. The range includes tion to the clients’ needs. ribbon-cut noodles, penne, gnocchi, fusilli, 7 POLISH FOOD SPECIALITIES

filini, farfalle and stelline. Polish manufac- stuffings include a mixture of boiled potatoes turers also produce spaghetti, lasagne and and cottage cheese, meat, a mixture of sau- stuffed pasta. Some shops offer home-made erkraut and mushrooms or wild fungi, sweet pasta produced based on a traditional recipe. cottage cheese, lentils, blackberries, strawberries and other berries. A type of pierogi Export of Polish pastas following the acces- called uszka (ear shaped) filled with wild sion to the EU has been rising steadily. The fungi or minced meat are served with borscht top destinations include Germany, the UK, or broth. Typical Polish flour based food prod- Czech Republic, Slovakia and Lithuania. ucts, commonly known and liked, include various types of kluski, namely dumplings Pierogi are quite a common type of dump- without filling, made of wheat flour or starch lings associated with Poland and much val- (kluski leniwe, kluski śląskie) as well as kne- ued by domestic consumers. These dump- dle which are prepared from dough made of lings made of unleavened dough can be filled flour and mashed potatoes with fruit or meat with various stuffings. The most common filling, orpaszteciki – puff pastries.

Milk from Polish cows

Natural predispositions… Due to natural conditions and a long-lasting tradition of cattle breeding, Poland is particularly predestined to develop milk production. Small concentration of herds makes it possible to use pastures which, apart from natural fodder, provide for animal welfare without harming the environment.

European quality… The application of the EU hygiene and veterinary standards to the process of milk acquisi- tion, storage and transportation and rigorous observance thereof resulted in improved milk quality, and the restructuring of milk production contributed to the increase of production for trade purposes.

Volume (millions of milk equivalent litres) millions € Polish dairy products are very competitive 2400 2400 in terms of nutritional values as well as diver- 2200 2200 sity, functionality, flavour and price. 2000 2000 1800 1800 1600 1600 Plenitude of flavours… 1400 1400 Investment in the dairy sector allowed 1200 1200 the development of production poten- 1000 1000 tial of highly processed products. Increas- 800 800 ing domestic demand and increasing export 600 600 400 400 demand provided for a dynamic increase of 200 200 cheese production (especially cheese spreads 0 0 and fried cheese, as well as ripening cheese), 2004 2005 2006 2007 2008 2009 2010 2011 which have become Polish export hits. The production of milk-based drinks and ice- Dairy product exports cream has also been rising. Source: ARR based on Ministry of Finance figures. 8 Sector Promotion Project

Polish fruit and vegetables – the best choice

Naturally and healthy… Warm heart to frozen Poland is one of the biggest European and foodstuffs… global producers of fruit and vegetables and Poland is the EU’s biggest and leading world processed fruit and vegetables. We are the EU producer of frozen fruit and vegetables. Their leader in the production of apples, carrots and production is based on domestic, healthy soft fruit (mainly sour cherries, cherries, rasp- and tested raw materials. In their production berries and currants), and one of the leading indigenous, reliable and healthy raw materi- producers of strawberries. The products of als are used. Polish orchards and gardens, as well as processed fruit and vegetables, are greatly appreciated by domestic as well as foreign consumers and are the synonym of tasty, healthy and safe food. Their unique flavour and look comes from the type of soil and climate. One cannot forget that reduced usage of pesti- cides in comparison to the biggest Western European fruit and vegetable producers also plays a role here. High quality horticultural crops are an excellent basis for the production of quality and tasty fruit and vegetable juices, frozen food and other preparations.

Excellent food preparations… Apple juice, sour cherry juice, raspberry juice, blackcurrant juice, strawberry juice and chokeberry juice are Polish export hits. Polish juices are competitive because of their high quality which is a consequence of an improve- ment in cultivation and production processes. Polish frozen vegetables (carrots, broccolis, Apart from concentrated fruit juices, Polish zucchini, string beans, peppers, green peas, plants produce tasty and healthy table juices, tomatoes, vegetable mixes and vegetable nectars and soft drinks made of fruit from soups), and frozen fruit (especially strawber- Polish orchards and plantations. ries, cherries, raspberries, currants, blackberries and gooseberries) are characterized by rich, natural flavour.

The Polish fruit and vegetable sector supplies the saturated western markets (mostly EU) and dynamically developing eastern markets (including AIS, and Russia). As far as the EU market is concerned, Poland is the leading supplier of frozen strawberries, cherries and blackcurrants, and the second biggest supplier of frozen vegetables and raspberries.

Companies producing frozen fruit and vegetables possess relevant certificates for quality management and use state of the art technologies. It must be emphasised that Pol- ish fruit and vegetable processing companies hold strong and well-known brands created both domestically and abroad. 9 POLISH FOOD SPECIALITIES

fruit and nuts, also have a unique flavour. Apart from direct consumption, these products are used as additives to baked goods and desserts. Preparations made of bilber- ries and cranberries are excellent side dishes to cheese, meats or cold cuts.

Polish specialities in the category of processed fruit also include forest fruit preparations (mainly those made of blackberries which are also known as medicinal plant) and dog rose, including a unique preserve made of dog rose’s petals.

Marinated wild fungi, sauerkraut and pickled cucumbers… As the EU leader in the production of vegetables, apart from frozen vegetables Poland also offers pickled food, traditionally made specialities, liked very much by Polish consumers, including sauerkraut (the main ingredient of the Polish bigos) and pickled cucumbers, marinated wild fungi and cucumbers, canned food, dried vegetables, as well as tomato purees and sauces. Preparations of fruits of the forest are also Polish speciality. Among Polish marinated nibbles there are also wild fungi, such as Chanterelles, Boletus, Jam and marmalade… Xerocomus, Tricholoma, Suillus. In Polish cui- Jam, marmalade, powidła, puree and dried sine they are also used in a dried form, (espe- fruit made of fruit originating from Pol- cially Boletus and Xerocomus). Wild fungi are ish orchards, along with other preserved also available in a frozen form.

Polish pork and beef – safe and tasty

ousand tonnes Pork Beef 350 Rich tradition – rich taste…

300 Poland belongs to the biggest producers of red meat in the EU. It has a very long and rich

250 tradition of pig breeding. Polish producers were leaders in pig production at the begin- 200 ning of the 20th century in terms of breeding for bacon. Despite the development of inten- 150 sive farming, over 80% of domestic pig herds are bred in individual family farms, where 100

50 Pork and beef exports 0 Sources: ARR report based on Ministry of Finance fig- 2003 2004 2005 2006 2007 2008 2009 2010 2011 ures.

10 Sector Promotion Project

they feed on natural fodder, mainly grains. Poland has favourable natural conditions for pig breeding as well as a potential for beef production.

High quality of Polish red meat has been more and more appreciated not only by EU consumers, but also by consumers from non- EU countries. In recent years, Polish pork export has been hitting approx. 70 destinations worldwide.

Polish method for healthy poultry meat

Appreciated abroad… Poland has been cherishing a long-lasting tradition of poultry breeding, i.e. chickens, tur- keys, geese and ducks. The production of live poultry is the most intensified branch of animal production in Poland. Excellent taste of Polish poultry meat has been discovered by more and more customers abroad. The 2011 volume of poultry production was almost 4.5 times bigger than in 2003. In recent years poultry meat from Poland has been exported to approx. 80 countries of Europe, Africa, Asia and North America.

Migration of Polish geese… Poland is the biggest geese producer in Europe. Geese breeding is regarded as one of the specialities of the Polish agriculture. Polish

ousand tonnes geese guarantee not only delicious meat, but

500 also feathers and down for which Poland is famous all around the world. From the earli- est days of life Polish geese enjoy green open 400 air runs, meadows and pastures. They are fed on variable fodder. The meat of geese fed on oats for the last weeks of breeding is a Pol- 300 ish food speciality called “oat fed goose”. It has a lot of enthusiasts and is referred to as 200 an example of good Polish food. The meat of young oat fed geese includes over 23% pro- teins and approx. 4% fat. Because of the qual- 100 ity of Polish goose meat, 95% of production is intended for export.

0 2003 2004 2005 2006 2007 2008 2009 2010 2011 Poland is also famous for the fat of oat fed geese, which is regarded as “healthy animal Poultry meat exports Source: ARR report based on Ministry of Finance fat” due to a significant content of unsatu- figures. rated fats and vitamins. 11 POLISH FOOD SPECIALITIES

Cured sausages and hams – every day and on holiday

Polish speciality… Poland has had a long tradition of producing cold cuts and other cured meat products. Excellent quality of Polish cured meat products is manifested by a steady increase in exports. The 2011 exports were almost 5.5 times bigger than in 2003.

Kiełbasa – cured sausage, it belongs to spe- cifically Polish specialities. Its production is based mainly on red meat (mostly pork) but there are more and more poultry and beef products on the market. The exceptional taste of Polish kiełbasa is attributed to particular processes involving curing, smoking, drying, steaming, frying or ripening, as well as exceptional composition of spices. Cured sausages differ a lot depending on the region of Poland. One can choose among such types as krakowska, żywiecka, myśliwska jałowcowa, kabanos. Other delicious cold meats produced in Poland include: hams, sirloins, bacon, as well as mouth-watering pâtés. Polish meat products are exceptional for their taste as well as unique aroma.

Modern technologies… ble to manufacture variable products featur- Cold cuts and other cured meat products are ing exceptional features and tailored to dif- produced traditionally, according to old reci- ferent consumer requirements. New technol- pes, as well as with the use of modern pro- ogies make it possible i.a. to extend the life of duction technologies, packing and portion- cured meat products. It must be underlined ing methods. The technological lines used that the machinery used for meat processing as well as multi-century Polish tradition and in Poland belongs to the most modern ones practice of processing plants make it possi- in Europe.

Sweet little biscuits…

Poland: a biscuit paradise… Poland is a Promised Land for all the enthusiasts of the broadest possible assort- ment of intriguing tastes and shapes of biscuits. A variety of types of flour from Polish grains and various types of bran successfully address market requirements for healthy half-products which guarantee the quality of end products. A recent hit, especially 12 Sector Promotion Project

among consumers whose diet is rich in fibre, in aroma, spicy cookies containing honey and includes biscuits produced from rye, spelt flavoured with ginger, cinnamon, cardamom, and wholegrain flour. cloves and pepper, produced since the Middle Ages. They can also be coated with chocolate, What we are proud of… glazed or filled with jam. Delicious biscuits from Poland are popular Sękacz is another dainty produced in Poland. with European consumers as well as world- The cake is of golden colour and is made over wide. The Polish biscuit sector closely moni- an open fire. A ready cake resembles tree tors consumers’ preferences in order to man- knots and branches. Sękacz is a long-life ufacture products of the quality and taste cake – once made it remains fresh for many meeting even the highest expectations. weeks without any preservatives.

The advantages of the Polish biscuit industry include a variety of flavours and competitive prices. Part of the Polish biscuit sector is the most modern in Europe and is highly eval- uated during the audits of the American Insti- tute of Baking (AIB) – a renowned institution whose certificates are awarded to the best food producing corporations.

Gingerbread, sękacz and sponge cake… The most popular Polish biscuits include produced for several decades delicje – Jaffa cakes made of sponge cake, a layer of fruit jelly and a coating of chocolate. Other acclaimed form of cookie is Toruń gingerbread – rich

Chocolate and confectionery

foreign consumers. Poland is one of the lead- Sweet madness… ers in the production of chocolate products Due to their top quality at world level, dis- in Europe and worldwide. Thanks to tech- regarding the economic fluctuations, Polish nological progress and continuously imple- sweets are sought-after by Polish as well as mented state of the art production processes

Millions €

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100

0 2004 2005 2006 2007 2008 2009 2010 2011

Cocoa confectionery Cocoa-free confectionery

Export of confectionery and chocolate products Source: ARR report based on Ministry of Finance figures. 13 POLISH FOOD SPECIALITIES

it is possible to constantly improve the qual- century. Their brands and products were ity of products and to broaden their range. rooted in the minds of generations of Poles Polish confectionery is exported to nearly 100 and foreigners. The most popular Polish countries worldwide. A significant portion of sweets include i.a.: ptasie mleczko – milk exports hit the EU Member States, but Polish mousse in chocolate coating, chocolate sweets are sought-after by Russians, Arabs coated dried plums, cherries, raisins, nuts, and Americans alike. and sezamki (flourless sesame seed and honey sweets). Foreign consumers also like krówki – kind of fudge (short or extending) Finger licking good… made of Polish milk as well as chocolate can- The most renowned and still operating Polish dies. sweets factories were founded in the 19th

Hospitable nation treats you with tea and coffee

Polish tea producers keep analyzing the market on an ongoing basis and try to satisfy even the fussiest consumers. Polish tea plants use imported raw material of tea plants as well as domestic herbs and fruit. Along with black tea, Polish stores offer green tea, white and red teas, as well as herb and fruit teas.

Herb teas are produced from a single type of herb (mint, chamomile, lemon balm, lime, raspberry, cranberry, dog rose, chokeberry and forest fruit), or as a medicinal herb mix and mix of herbs and fruit. Polish producers also manufacture tea in the form of soluble powder or granule of different flavours to be prepared as warm or cold drinks or ice tea.

Coffee enthusiasts for generations… Taste and aroma… The tradition of drinking coffee is quite long Coffee and tea are the most popular stimu- in Poland. The habit started at the end of lants (despite that neither traditional tea nor the 17th century. Coffee taste and aroma coffee is cultivated in Poland). Hardly any- fascinated the king of Poland John III Sobieski one begins their day without a cup of coffee as well as our most distinguished poet Adam or tea. We drink coffee or tea with meals and Mickiewicz. Coffee taste and aroma depend desserts. on its variety, the place of cultivation and the process of roasting.

Power of nature and diversity… There are several dozen industrial roast- The habit of tea drinking was introduced ing plants and a number of small roast- to Poland in the second half of the 17th cen- ing plants where traditional methods and tury. Poles started from drinking green tea, tools for roasting coffee are used. Produc- which was treated as medicine rather than ers and sellers offer various blends of coffee a drink enjoyed for pleasure. The situation seeds, carefully selected by top class experts changed in the 19th century when green in terms of rich taste and aroma. Polish mar- tea was superseded by black tea drunk with ket offers packages of coffee seeds, ground the addition of sugar and sometimes a slice coffee, instant coffee and cappuccino. Apart of lemon. from natural coffee, producers offer excep- 14 Sector Promotion Project

tional flavoured coffees (e.g. chocolate, wheat or barley), chicory, sugar beet and dandelion vanilla or eggnog). The roasted grain bever- root. The product has been manufactured in Poland age (so called “grain coffee”) is also a valua- since the early 19th century. ble drink due to its benefits for health. This caffeine free beverage is made of grains (rye, “There is no coffee like the Polish kind; In all well-ordered households you will find A special coffee-maker – ‘tis Her charge To purchase from the River-trader’s barge Or from the city store the finest beans, And to prepare it she Has secret means, As black as coal, as amber clearly glowing. As mocha fragrant, thick as honey flowing. And cream is needed too nor hard to get, For when the pots upon the fire are set, She seeks the dairy at the milking hour, And from the milk pans lightly skims the flower Into the jugs, for each cup one a piece, That each may have its little cap of fleece.”

Adam Mickiewicz, Pan Tadeusz, Book II (translated by Kenneth R. Mackenzie)

Proposing a toast? – Always with Polish alcohol!

Polish power… The history of alcohol production in Poland is very long and reaches back to the 15th century. Vodka is strongly rooted in the Pol- ish culinary traditions and customs. The production of vodka for a few centuries resulted in the creation of original recipes based on local ingredients as well as inimi- table taste, valued worldwide. Basic ingredients used traditionally for vodka production include cereals and potatoes. Herb additives are also used. In Poland all types of vodka are produced, i.e. plain vodkas in all quality classes (ordinary, selected, luxury, premium and superpremium) as well as a broad range of flavoured vodkas which are becoming more and more popular. In May 2012, the Pol- ish Sejm passed a law defining Polish vodka, which confirms that this type of alcohol can be produced only from cereals and potatoes, with no trace of maize or grapes whatso- ever. There are about 200 varieties of Polish vodka on the Polish market. Vodkas produced in Poland are protected trademarks. Hitherto three types of Polish Vodkas have been registered as PDOs. They include: herbal vodka from the North Podlasie Lowland aromatised 15 POLISH FOOD SPECIALITIES

with an extract of bison grass (żubrówka), “Polish Cherry” liquor and “Polish Vodka”. Branded products of the Polish alcohol industry have become renowned worldwide, and win numerous rewards in prestigious international contests.

Export, export… The branch saw a high rate of production growth (higher than the growth of the whole food sector) and significant growth in labour productivity. In terms of vodka sales volume Polish producers rate first in the EU and fourth in the world. Vodka produced in Poland is exported to dozens of destinations worldwide.

Polish wine is made of fruit… Due to the abundance of fruit, the cultivation of which was pursued for farm needs, and later also for trade and processing, and due to the lack of natural conditions for broad-scale grape production, it is mainly apples, pears and other stone fruit which have naturally become a raw material for wine production

of mead produced in Poland with the use of traditional recipes. The production is regu- lated by relevant administrative provisions. Depending on the proportions of honey and water used for production, mead is divided into classes: półtorak, dwójniak, trójniak and czwórniak. Meads are flavoured with fruit juices (fruit mead), spices and herbs (spicy and herb meads). The above men- tioned meads have been registered in the EU as Traditional Speciality Guaranteed under the name staropolski miód pitny [Old Polish Mead].

Brewed in Poland… Valued Polish hops, malt and spring water enable Polish consumers to enjoy quality beer which belongs to the oldest beverages drunk in Poland since pre-Slavic times. Polish breweries operate on a various scale ranging from huge industrial breweries to mini-businesses in Poland. Polish market offers wines made of which sell their produce directly to the liais- blackcurrants, cherries, strawberries, plums, ing restaurants. A number of these mini- chokeberries as well as dog rose and rowan. breweries were founded in the 19th century. Contemporary production of fruit wine is The Polish beer industry offers several hun- developed on an industrial scale. dred types of beer. Annual production of beer in Poland amounts to 38 million hectolitres, which makes Poland one of the leading beer Seven shades of honey… producers in Europe. In order to address mar- The production of mead is well entrenched ket demand, beer is flavoured with natural in Polish tradition. There is a broad range Polish juices.

16 Telephone Agricultural Market Agency ul. Nowy Świat 6/12, 00-400 Warszawa and address Phone: +48 22 661 72 26 E-mail: [email protected] details www.arr.gov.pl

Trade and Investment Embassy of the Republic of Poland COIE Lubelskie in Abu Dhabi Urząd Marszałkowski Województwa Promotion Sections P.O. Box 2334 Lubelskiego Abu Dhabi Departament Gospodarki i Innowacji United Arab Emirates ul. Stefczyka 3 Embassy of the Republic of Poland Commercial and Political Section 20-151 Lublin in Berlin Phone: 02 446 5200 ext. 116 E-mail: [email protected] Trade and Investment Promotion Fax: 02 446 2967 http://lubelskie.coie.gov.pl/pl/ Section E-mail: [email protected] http://lubelskie.coie.gov.pl/en/ Leipziger Platz 2 Berlin 10117 Trade and Investment Promotion COIE Lubuskie Federal Republic of Germany Section in Cologne Agencja Rozwoju Regionalnego S.A. Phone: +49 30 206 226 70 An der Alteburger Mühle 6 ul. Chopina 14 Fax: +49 30 206 226 730 D-50968 Cologne 65-001 Zielona Góra E-mail: [email protected] Federal Republic of Germany Mailing address: Phone: +49 221 34 99 11 Urząd Marszałkowski Województwa Embassy of the Republic of Poland Fax: +49 221 34 99 10 Lubuskiego in Paris E-mail: [email protected] Departament Rozwoju Regionalnego Trade and Investment Promotion Trade and Investment Promotion Wydział Przedsiębiorczości Section ul. Podgórna 7 Section in Shanghai 86, rue de la Faisanderie 65-057 Zielona Góra Rooms 1906-1907, Tower B, City Center Paris 75116 E-mail: [email protected] of Shanghai France http://lubuskie.coie.gov.pl/ 100 Zunyi Road, Shanghai 200051 Phone: +33 1 45 04 10 20 http://lubuskie.coie.gov.pl/en/ Fax: +33 1 45 04 63 17 P.R. China E-mail: [email protected] Phone: +86 21 63758035 +86 21 62371726 COIE Łódzkie Urząd Marszałkowski w Łodzi Embassy of the Republic of Poland Fax: +86 21 63758233 Departament ds. Przedsiębiorczości in Moscow E-mail: [email protected] ul. Moniuszki 7/9 Trade and Investment Promotion 90-101 Łódź Section http://lodzkie.coie.gov.pl/pl/ Klimaszkina 4 http://lodzkie.coie.gov.pl/en/ Moscow 115127 Russia COIE Małopolskie Phone: +7 495 231 16 11 The Network of al. Jana Pawła II 41 L from Poland: +48 22 490 97 41 31-864 Kraków Fax: +7 495 231 16 15 Investors and Mailing address: E-mail: [email protected] Exporters’ Service ul. Racławicka 56 30-017 Kraków Embassy of the Republic of Poland Centres (COIE) http://malopolskie.coie.gov.pl/pl/ in Kiev http://malopolskie.coie.gov.pl/en/ Trade and Investment Promotion Section COIE Kujawsko-Pomorskie COIE Mazowieckie Wołodymyrska 45 Urząd Marszałkowski Województwa Agencja Rozwoju Mazowsza S.A. Kiev 01901 Kujawsko-Pomorskiego (Mazovia Development Agency Plc) Ukraine Departament Współpracy ul. Bertolda Brechta 3 Phone: +380 44 279 18 31 Regionalnej i Rozwoju 03-472 Warszawa Fax: +380 44 278 11 40 Gospodarczego E-mail: [email protected] E-mail: [email protected] ul. M. Skłodowskiej-Curie 73 [email protected] 87-100 Toruń http://mazowieckie.coie.gov.pl/pl/ Embassy of the Republic of Poland E-mail: [email protected] http://mazowieckie.coie.gov.pl/en/ in Beijing www.kujawsko-pomorskie.coie.gov.pl Trade and Investment Promotion http://kujawsko-pomorskie.coie.gov.pl/en/ COIE Opolskie Section ul. Spychalskiego 1a No. 1 Ritan Road, Jian Guo Men Wai 45-716 Opole Beijing 100600 http://opolskie.coie.gov.pl/pl/ P.R. China http://opolskie.coie.gov.pl/en/ Phone: +86 10 65321888 +86 10 65321235 (Embassy switchboard) Fax: +86 10 65324958 E-mail: [email protected]

17 Telephone and address details

COIE Podkarpackie Trade organisations Polska Federacja Producentów Mailing address: Żywności Związek Pracodawców Urząd Marszałkowski Województwa (Polish Federation of Food Podkarpackiego Krajowa Rada Drobiarstwa – Izba Producers Union of Employers) al. Łukasza Cieplińskiego 4 Gospodarcza ul. Chałubińskiego 8 35-010 Rzeszów (National Poultry Council – Chamber 00-613 Warszawa Seat: of Commerce) Phone: +48 22 830 70 55 Rzeszowska Agencja Rozwoju ul. Czackiego 3/5 Phone/fax: +48 22 830 70 56 Regionalnego S.A. 00-043 Warszawa ul. Szopena 51 Phone: +48 22 33 61 338 Polska Izba Makaronu 35-959 Rzeszów Fax: +48 22 43 35 030 (Polish Pasta Chamber) http://podkarpackie.coie.gov.pl/pl/ phone/fax: +48 22 82 82 389 ul. Piłsudskiego 180 http://podkarpackie.coie.gov.pl/en/ E-mail: [email protected] 05-091 Ząbki [email protected] Phone: +48 22 460 24 09 www.krd-ig.com.pl COIE Podlaskie Fax: +48 22 460 24 01 ul. kard. S. Wyszyńskiego 1 E-mail: [email protected] 15-888 Białystok Krajowa Rada Izb Rolniczych www.makarony.org http://podlaskie.coie.gov.pl/pl/ (National Council of Agricultural http://podlaskie.coie.gov.pl/en/ Chambers) Polska Izba Produktu Regionalnego ul. Wspólna 30 i Lokalnego COIE Świętokrzyskie 00-930 Warszawa (Polish Chamber of Local and Urząd Marszałkowski Województwa Phone: +48 22 623 21 65 Regional Products) E-mail: [email protected] Świętokrzyskiego ul. Kruczkowskiego 3 pok. 9 www.krir.pl Departament Polityki Regionalnej 00-380 Warszawa Phone: +48 22 498 14 44 Centrum Obsługi Inwestora Krajowa Rada Spółdzielcza ul. Sienkiewicza 63 Mobile: +48 504 08 17 07 (National Cooperative Council) 25-002 Kielce Fax: +48 22 468 19 70 ul. Jasna 1 http://swietokrzyskie.coie.gov.pl/pl E-mail: [email protected] 00-013 Warszawa http://swietokrzyskie.coie.gov.pl/en www.produktyregionalne.pl Phone: +48 22 59 64 300 +48 22 827 13 16 COIE Warmińsko-Mazurskie Polskie Stowarzyszenie E-mail: [email protected] Producentów Oleju Centrum Obsługi Inwestorów www.krs-tecza.com.pl/ i Eksporterów (Polish Association of Oil Producers) ul. Grzybowska 2 lok. 49 Departament Koordynacji Promocji Krajowy Związek Grup Producentów 00-131 Warszawa Urząd Marszałkowski Województwa Rolnych – Izba Gospodarcza Phone: +48 22 313 07 88 Warmińsko-Mazurskiego (National Union of Agricultural Fax: +48 22 436 39 66 w Olsztynie Producers Groups – Chamber of E-mail: [email protected] ul. Emilii Plater 1 Commerce) www.pspo.com.pl 0-562 Olsztyn ul. Wspólna 30 pok. 31 E-mail: [email protected] 00-930 Warszawa Polskie Zrzeszenie Producentów http://warminsko-mazurskie.coie.gov.pl/pl/ Mailing address: Bydła Mięsnego http://warminsko-mazurskie.coie.gov.pl/en/ Szwarcenowo 90 (Polish Association of Beef Cattle 13-340 Biskupiec Producers) COIE Wielkopolskie E-mail: [email protected] ul. Kruczkowskiego 3 Location of Investors and Exporters’ www.kzgpr.pl 00-380 Warszawa Service Centre: Phone: +48 22 622 09 87 Urząd Marszałkowski Województwa Krajowy Związek Spółdzielni Fax: +48 22 627 25 19 Wielkopolskiego Mleczarskich – Związek Rewizyjny E-mail: [email protected] Departament Gospodarki (National Association of www.pzpbm.pl ul. Przemysłowa 46 Dairy Cooperatives – Revisory 61-541 Poznań Association) Polski Komitet Zielarski http://wielkopolskie.coie.gov.pl/pl/ ul. Hoża 66/68 (Polish Herbalists’ Committee) http://wielkopolskie.coie.gov.pl/en/ 00-682 Warszawa ul. Libelta 27 Phone: +48 22 628 70 81 61-707 Poznań COIE Zachodniopomorskie +48 22 372 03 72 Phone: +48 61 665 95 50–55 ul. Piłsudskiego 40-42 Fax: +48 22 372 03 25 www.pkz.pl/contacts/contact 70-421 Szczecin E-mail: [email protected] http://zachodniopomorskie.coie.gov.pl/pl/ http://mleczarstwopolskie.kzsm.pl/ Polski Związek Hodowców http://zachodniopomorskie.coie.gov.pl/en/ i Producentów Bydła Mięsnego Polska Federacja Hodowców Bydła (Polish Association of Beef Cattle i Producentów Mleka Breeders and Producers) (Polish Federation of Cattle ul. Rakowiecka 32 Breeders and Dairy Farmers) 02-532 Warszawa ul. Żurawia 22 Phone: +48 22 849 19 10 00-515 Warszawa Mobile: +48 609 843 729 Phone: +48 22 502 33 43 Fax: +48 22 849 32 32 Fax: +48 22 502 33 44 E-mail: [email protected] E-mail: [email protected] www.bydlo.com.pl www.pfhb.pl 18 Telephone and address details

Polski Związek Hodowców Stowarzyszenie Branży Grzybów Stowarzyszenie Polska Wódka i Producentów Gęsi z siedzibą Uprawnych (Polish Vodka Association) w Lublinie (Mushroom Industry Association) Warszawskie Centrum Finansowe (Polish Association of Goose ul. Rybickiego 15/17 ul. Emilii Plater 53 Breeders and Producers with its 96-100 Skierniewice 00-113 Warszawa Phone: +48 22 597 10 22 seat in Lublin) Phone: +48 46 834 80 53 Fax: +48 22 597 1 185 ul. Pogodna 50 A lok. 2 Fax: +48 46 834 80 23 E-mail: [email protected] 20-337 Lublin E-mail: [email protected] www.sbgu.com.pl http://pva.org.pl/index.php Polski Związek Hodowców Strusi Stowarzyszenie Krajowa Unia Stowarzyszenie Polskich (Polish Ostrich Breeders Producentów Soków Producentów Wyrobów Association) Czekoladowych i Cukierniczych ul. Krośnieńska 12 (Polish Association of Juice 65-625 Zielona Góra Producers) Polbisco Phone: +48 68 3242890 ul. Rakowiecka 36 lok. 339 i 340 (Association of Polish Chocolate Fax: +48 68 3230046 02-532 Warszawa and Confectionery Manufacturers E-mail: [email protected] Phone/fax: +48 22 646 44 72 Polbisco) www.pzhs.pl/index.html Phone: +48 22 606 38 63 ul. Goszczyńskiego 28 A E-mail: [email protected] 02-610 Warszawa Polski Związek Producentów Roślin www.kups.org.pl Phone: +48 22 856 86 61 Zbożowych Fax: +48 22 646 97 55 Stowarzyszenie Naukowo- (Polish Association of Cereal E-mail: [email protected] Techniczne Inżynierów i Techników Growers) Radzików, 05-870 Błonie, lab. II p. 86 Przemysłu Spożywczego Stowarzyszenia Producentów Phone: +48 22 733 46 14 (Science and Technology Żywności Metodami Ekologicznymi +48 22 733 46 13 Association of Engineers and EKOLAND Mobile: +48 502 25 78 74 Technicians of the Food Industry) (Association of Organic Food Fax: +48 22 733 46 15 Krajowa Rada Przetwórstwa Producers EKOLAND) E-mail: [email protected] i Zamrażalnictwa Owoców ul. Jana Pawła II 2 www.pzprz.pl (National Council of Processing 89-200 Szubin and Freezing of Fruit) Phone: +48 52 3848110 Polski Związek Hodowców Mobile: +48 668 527 624 Krajowa Rada Gorzelnictwa i Producentów Trzody Chlewnej www.ekolandpolska.pl i Produkcji Biopaliw „POLSUS” (Polish Pig Breeders and (Polish Association of Alcohol Producers Association “POLSUS”) Stowarzyszenie Przetwórców and Biofuels Producers) ul. Ryżowa 90 i Producentów Produktów 02-495 Warszawa Krajowa Rada Piekarstwa Ekologicznych „Polska Ekologia” Phone: +48 22 723 08 06 i Cukiernictwa (“Polish Ecology” Association +48 22 882 82 03 (National Bakery and Confectionery of Processors and Producers of Mobile: +48 509 399 643 Council) Organic Products) Fax: +48 22 723 00 83 Krajowa Rada Przetwórstwa ul. Miodowa 14 E-mail: [email protected] Spirytusu 00-246 Warszawa www.polsus.pl (National Spirits Processing Council) Phone: +48 791 999 724 Krajowa Unia Producentów Soków E-mail: [email protected] Polski Związek Pszczelarski i Napojów Bezalkoholowych www.polskaekologia.org (Polish Beekeepers Association) (Polish Association of Juice and Soft Mailing address: ul. Świętokrzyska 20 Drink Producers) ul. Poprawna 76F 00-002 Warszawa 03-984 Warszawa Phone/fax: +48 22 826 04 97 Krajowa Rada Winiarstwa i Miodosytnictwa E-mail: [email protected] Stowarzyszenie Przetwórców www.zwiazek-pszczelarski.pl (National Winery and Mead Making Owoców i Warzyw Council) (Association of Fruit and Vegetable Polski Związek Zrzeszeń Hodowców Krajowa Rada Przetwórstwa Processors) i Producentów Drobiu Zbożowo-Młynarskiego ul. Mełgiewska 104 (Polish Union of Associations of (National Grain and Milling 20-234 Lublin Poultry Breeders and Producers) Processing Council) Phone: +48 81 445 25 30 ul. Grójecka 204 Biuro Zarządu Głównego Fax: +48 81 445 25 31 02-390 Warszawa ul. Czackiego 3/5 (II piętro) E-mail: [email protected] Phone: +48 608 371 638 00-043 Warszawa E-mail: [email protected] Phone: +48 22 826 63 44 Stowarzyszenie Pszczelarzy +48 22 336 13 25 Zawodowych Rada Gospodarki Żywnościowej +48 22 827 38 47 (Professional Beekeepers (Food Economy Council) E-mail: [email protected] Association) Ministerstwo Rolnictwa i Rozwoju Wsi Pszczela Wola 9 ul. Wspólna 30 pok. 171 23-107 Pszczela Wola 00-930 Warszawa Phone: +48 61 848 97 06 Phone: +48 22 623 23 64 E-mail: [email protected] Phone/fax: +48 22 623-10-53 http://pszczelarze.zawodowi.pl

19 Telephone and address details

Stowarzyszenie Regionalnych Związek Polskich Przetwórców Mleka Browarów Polskich (Association of Polish Dairy (Association of Polish Regional Processors) Breweries) ul. Złota 59, budynek Lumen, piętro 6 ul. gen. W. Sikorskiego 2 00-120 Warszawa 10-057 Olsztyn Phone: +48 22 266 02 71 Phone: +48 89 535 41 37 Fax: +48 22 266 03 27 Phone/fax: +48 89 534 97 16 E-mail: [email protected] www.portalmleczarski.pl Unia Producentów i Pracodawców Przemysłu Mięsnego „UPEMI” Związek Pracodawców (Union of Producers and Employers Polski Przemysł Spirytusowy of the Meat Industry “UPEMI”) (Union of Employers of the Polish Al. Ujazdowskie 18/8 Spirits Industry) 00-478 Warszawa ul. Trębacka 4 lok. 338–342 Phone: +48 22 696 52 70 00-074 Warszawa Fax: +48 22 696 52 72 Phone: +48 22 63 09 891–4 E-mail: [email protected] Fax: +48 22 63 09 917 www.upemi.pl E-mail: [email protected] www.pijodpowiedzialnie.pl Stowarzyszenie Rzeźników www.pps.waw.pl i Wędliniarzy RP (Polish Butchers and Cold Meat Związek Sadowników RP Producers Association) (Polish Fruit Growers Association) ul. Miodowa 14 ul. J. Piłsudskiego 59 00-246 Warszawa 05-600 Grójec Phone: +48 22 635 01 84 Phone: +48 664 37 79 Mobile: +48 507 130 369 Fax: +48 664 37 79 Fax: +48 22 635 03 94 E-mail: [email protected] E-mail: [email protected] www.polskiesadownictwo.pl www.srw.org.pl

Związek „Polskie Mięso” (“Polish Meat” Association) ul. Chałubińskiego 8 00-613 Warszawa Phone: +48 22 830 26 56 Mobile: +48 602 638 965 +48 722 220 019 Fax: +48 22 830 16 48 E-mail: [email protected] http://polskie-mieso.pl/

Be our guest and have a taste for our delicious food

As a country of broad bio-diversity, rich culture and long history, Poland is abundant in exceptional and unique food products. Polish agricultural and food products are natural, mouth-wateringly tasty and healthy, because they are made of natural ingredients, their quality being high and stable. To complement its offer, the Polish food industry recommends traditional and organic food, which is becoming more and more popular due to its unique taste and safe production.

POLAND tastes good

ISBN 978-83-62107-81-0

Project co-ﬁnanced by the European Regional Development Fund under the Operational Programme Innovative Economy