THE INDUSTRY'S NE WSPAPER SE P T E M B E R 25, 1981 ISSUE NUMBER 401 NE W OWNERSHIP RULES, NO MORE "FEDERAL PLY'S" MEMBRADO TAKES INSIDE R&R: Fowler Escalates Attack NE W POSITION Arbitron Limits Sports Aurichio Heads Credit Outside Metro: On Broadcast Regulation Radio & TV In Diaries outside a metro which list Blasting the "Big Brother" con- than a regulatory trend, Fowler sports teams but no call letters cept of broadcast regulation, FCC called regulation based on will no longer be assigned to Arbitron Changes Chairman Mark Fowler told marketplace forces a social, com- stations, and broadcasters are Rick Aurichio. longtime broadcast executives attending mercial, and Constitutional im- less than thrilled 3 VP/GM of Arbitron's radio divi- perative. the International Radio & TV sion who became 'VP/G M of the "From here onward," Fowler Society's luncheon, Wednesday company's TV division 18 months (9-23), that dictating how licen- stressed, "the public interest ago, will now head both areas as Rick Aurichio Elektra/Asylum Distributes sees serve their com mittees must must determine the public in- Executive VP/GM for Radio & tion as "creating an ombudsman, • Gospel Label: &A's deal with cease. terest." Noting that the FCC's TV. The move comes as part of a someone who will not be trying to Light Records signals a significant Nor will the Com mission con- seven Com missioners are "ill- significant realignment of the sell anything but who will be push in Christian music 3 tinue a policy of "protected pro- suited" to be "Federal program ratings firm's executive struc- responsive to station concerns and tectionism," Fowler said. He add- directors," Fowler added that ture, which also has present radio complaints." She added that the ed, "You are not my flock, and I broadcasters should bear the risks VP/GM Mike Membrado becom- details of setting up channels for am not your shepherd" More of poor program ming and bad ing VP/Station Management Radio Reporter Wins Stay business decisions. stations to com municate with In Source Protection Case: Relations, a newly-created posi- Membrado are being worked out. KIUP & KRSJ/Durango s David WRKO Adopts Broadcasters Must tion. Three other Arbitron executives Tragethon, embroiled in gag order Shoulder Responsibility Arbitron spokesperson Connie gain new responsibilities in the controversy, has weekend all All-Talk Format The FCC Chairman told the au- Anthes told R&R that the restruc- reorganization. Arbitron Radio sentence lifted 3 Longtime Contemporary Hit dience to "establish before the turing is designed to "better coor- VP/Sales Bill Livek is now Radio station WRKO/Boston will Congress their right to full First dinate research and sales efforts VP/Sales & Marketing. TV Adver- convert to an all-Talk format on Amendment protection." Referr- of our two major divisions." She AURICHIO/See Page 14 Monday (9-28). The station, which FO WLER/See Page 4 described Membrado's new posi- Deregulation Com mentary had begun a transition to Adult Laboe To From Anne Jones: WILSON NA MED NE W VP/G M Contemporary by adding evening FCC Commissioner makes pointed observations on the reality of sports and talk elements during Leave KRLA the last year, has now decided to Francis, McVay Resign At WVVWE Art Laboe, Senior Vice Presi- deregulation in a recent make the transition complete. dent and air personality at speech 4 W WWE/Cleveland President/ System recently, Francis said, WRKO General Manager Bob GM George Francis and VP/Op- "We used RAM at WAXY/Louis- KRLA/Los Angeles, has announc- Fish told Ft&R, "In the last couple erations Mike McVay have both ville (where Francis had been ed he will not be renewing his con- of ratings books the music listen- announced their resignations VP/GM prior to WW WE), and this tract with the station when it ex- WLPL's Wholesale ing on AM has been deteriorating. from the Gannett station. Francis system has since been refined and pires on December 31, 1981. The Changes: United's Baltimore We could have stayed with our will join the AMR Division of the improved to where it is unques- legendary Southern California CHR outlet is shifting to AC and present format and in the next two San Diego-based Unidyne Techno- tionably the best music research radio-performer has been with switching call letters to WYST 3 or three years increased our logy Corp. on October 5, while system in the country. You can KRLA for more than five years, ratings, but my feelings were that McVay will become GM at WABB- look for further expansion in the and recently received his "star" the prize in terms of people listen- AM & FM/Mobile. WVVWE Gener- coming months with two-way on the Hollywood Walk Of Fame ing would be so small that the vic- (R&R 7-24). Monty Grau New KO MO al Sales Manager Tom Wilson has satellite and microwave data tory would be relatively mean- Laboe explained to R&R his VP/G M: Promoted from Station been named VP/GM replacing transmission from Unidyne." ingless. reasons for leaving the station: Manager at Fisher A'C facility in Francis. "We felt that now was the time McVay To Mobile "We have some basic Seattle 3 Com menting on his move to to convert to all-Talk because the Unidyne, the company that pur- McVay will begin his new duties philosophical differences and, W RK O/See Page 14 chased the RAM Music Research VVVV WE/See Page 14 simply put. I just didn't want to stay when I didn't agree with what Chet Redpath Promoted they're doing. There are no hard To President Of WCLR: WAAF Pulls Off Stones Club Date Coup feelings here. Bert West (KRLA Upped from Manager position at General Manager) and I get along WAAF/Worcester pulled off an WBCN /Boston's announcement of Stickers & T-Shirts Bonneville's Chicago A/C 3 fine, but we do have some basic unprecedented radio concert pro- the location), and 11 arrests for Win Tickets differences about which direction motion coup last week by disturbing the peace and throwing The Stones originally planned the station should be going. I do distributing all the tickets to a missiles were made, but local the small-venue show (the warrn- love radio ...it's something I've Is Radio Underemploying Rolling Stones appearance at a police overall felt that "consider- up gig for their nationwide tour) done all my life and I don't think Its Advisory Council? 300-seat local club. Some pro- ing the short notice we received, it as a thank-you to area fans who I'm through with it. I wish the peo- Broadcasters complain about blems arose when 4000 people worked out well," and described had respected their privacy while ple at KRLA all the best." Arbitron, but demonstrate apathy showed up at the club, Sir the crowd as "surprisingly the group was rehearsing at near- West told BAR, "We offered Art toward the Arbitron Radio Morgan's Cove (some perhaps in manageable." WAAF paid the by Long View Farm. The first LAB OE/See Page 16 Advisory Council 10 response to rival AOR station $5000 tab for police protection. W AAF/See Page 14 BMI Sets New Block Program ming License: Stations selling time to nonprofit groups can gain a rate break 4 Is MTV A Danger To Radio? A letter from a concerned broadcaster explores one side of the situation this week, while the Music Channel's Bob Pittman presents his viewpoint in an interview next S77CKERS FOR STONES When WAAF/Worcester announced that it would give away tickets to a Rolling Stones performance at a local week 3 3oo- seat club to fans displaying station stickers and T-shirts, the citizenry (in all demographics and psychographics) responded with instant en thuslasm. Ol..1\11NEW AND EXCITING SINGLE. RS Nin AMP" • .4 49 .•••.• 0 PRODUCED BY JOHN FARRAR FROM HER SOON TO BE RELEASED ALBUM... PHYSICALMCA-51182 MANAGEMENT: ROGER DAVIES MANAGEMENT MCA RECORDS STATIONS UNHAPPY AT LOSS OF CREDIT GOSPEL LABEL SIGNED Arbitron Eliminates ElektTa Sees Light R i k TSA Sports Crediting For Distribution In a move that may affect hundreds of stations in Elelctra/Asylum Records has signed a longterm this week... the current fall survey. Ft&R has learned that Ar- label distribution agreement with gospel label Light bitron has decided not to credit sports entries show- Records, effective February 1, 1982, with E/A ing up in diaries outside metro survey areas. Diaries distributing Light product everywhere in the U.S. ex- that record a sports team but don't also list the call cept for Christian bookstores. These will be handled RESEARCH KEY TO RADIO PROFITS by Lexicon Music, Light's parent company. E/A will letters of the station carrying that team will have Blair Radio's Bob Galen feels that better-defined that listening assigned by Arbitron to "unidentified," initially distribute about 25 records drawn from the radio will become more lucrative radio. rather than having a station receive credit for the time frame. According to Arbitron officials including Page 8 VP/Sales & Marketing Bill Livek, there will not be any TSA sports credit without accompanying call let- WFIL & WUSL: ter in the fall sweep. Reportedly, an Arbitron priority DUAL COUNTRY CONVERSION is the development of software that can credit non- Lin's Philadelphia AM-FM combo takes metro sports entries in future surveys, but the fall the Country route together. and possibly winter books will see TSA entries go to •:‘ Pictured at the signing are V/ A 's Joe S mith.