2017- Annual Report & Proxy Statement

Total Page:16

File Type:pdf, Size:1020Kb

2017- Annual Report & Proxy Statement -2017- ANNUAL REPORT & PROXY STATEMENT DEAR SHAREHOLDERS $VZHDSSURDFKRXUWKDQQLYHUVDU\ZHGRVRZLWKD Brian is a tremendous talent and shares our passion for UHQHZHGSXUSRVHqWRFXOWLYDWHQRXULVKHGFRPPXQLWLHVZKHUH Chipotle’s purpose. His track record of success is undeniable. ZKROHVRPHIRRGLVHQMR\HGHYHU\GD\qDQGDoUPEHOLHI 7KURXJKRXWKLVFDUHHUoUVWZLWK3URFWHU *DPEOHWKHQ3L]]D WKDWZHFDQIXOoOOWKDWSXUSRVHDQGUHFODLPWKHLQGXVWU\ Hut and Taco Bell, Brian distinguished himself as an innovator leadership that made Chipotle such a compelling brand for our DQGDUHVXOWVRULHQWHGOHDGHUZKRKDVEHHQLQVWUXPHQWDOLQ FXVWRPHUVHPSOR\HHVVXSSO\SDUWQHUVDQGVKDUHKROGHUV UHLQYLJRUDWLQJEUDQGV2XU%RDUGZDVLPSUHVVHGZLWK%ULDQ WKURXJKRXWWKHSURFHVVDQGZHDUHDOOFRQoGHQWWKDWKHLV 5HpHFWLQJRQRXUEXVLQHVV,FRQWLQXHWRWDNHJUHDWSULGHLQ the right leader to help Chipotle reclaim its leadership, and RXUPDQ\DFFRPSOLVKPHQWV,VWDUWHG&KLSRWOHLQZLWK accelerate our return to greater success. WKHQRYHOLGHDWRVKRZWKDWMXVWEHFDXVHIRRGLVVHUYHGIDVW GRHVQ WPHDQLWKDVWREHDW\SLFDOIDVWIRRGH[SHULHQFH, 2XUGHGLFDWLRQWRk)RRGZLWK,QWHJULW\yFODVVLFFRRNLQJDQG EHOLHYHGWKDWZHFRXOGGRWKLVE\VHUYLQJJUHDWWDVWLQJIRRG interactive service are as strong as ever. These commitments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pDYRUEXWRQLVVXHVOLNHDQLPDOZHOIDUH 7KHFKDQJHVZHKDYHPDGHRYHUWKHODVWFRXSOHRI\HDUV DQWLELRWLFXVHVRLOKHDOWKSHVWLFLGHXVHDQGSUHVHUYLQJIDPLO\ EHWWHUSRVLWLRQXVWREXLOGXSRQDOOWKDWZHKDYHDFKLHYHGLQ IDUPV:HFDOOHGWKLVFRPPLWPHQWk)RRGZLWK,QWHJULW\yDQG RXUoUVW\HDUVIRURXUFXVWRPHUVRXUHPSOR\HHVRXUIDUP LWEHFDPHFHQWUDOWRWKHZD\ZHUDQRXUUHVWDXUDQWV&KLSRWOH SDUWQHUVDQGRXUVKDUHKROGHUVDQGJLYHXVJUHDWFRQoGHQFH SURYHG\RXFRXOGFUHDWHDWUHPHQGRXVHFRQRPLFPRGHOZKLOH for our future. EX\LQJUHVSRQVLEO\UDLVHGIRRG 6LQFHUHO\ 7KHVHDUHYHU\VLJQLoFDQWDFFRPSOLVKPHQWVUHVXOWLQJLQWKH FUHDWLRQRIDQHZUHVWDXUDQWFDWHJRU\FDOOHGkIDVWFDVXDOy, ZLOODOZD\VEHSURXGRIWKHPHDQLQJIXOFKDQJH&KLSRWOHKDV FUHDWHGLQWKHLQGXVWU\ 6WHYH(OOV ([HFXWLYH&KDLUPDQ &HUWDLQO\WKHODVWWZR\HDUVKDYHEHHQGLIoFXOWSDUWLFXODUO\ LQOLJKWRIWKHWUDMHFWRU\ZHHQMR\HGIRUWKHoUVW\HDUV %XW,oUPO\EHOLHYHZHKDYHPDGHVLJQLoFDQWDQGPHDQLQJIXO FKDQJHVWRVWUHQJWKHQRXUFRPSDQ\:HLPSOHPHQWHG LQGXVWU\OHDGLQJIRRGVDIHW\SURWRFROVDQGZHDUHFRPPLWWHG WRDOZD\VDGYDQFLQJIRRGVDIHW\:HHQKDQFHGWKHWDOHQWRQ our Board of Directors, strengthened our internal leadership WHDPZLWKWKHDSSRLQWPHQWRIQHZRIoFHUVUHDOLJQHGWKH restaurant operations structure, and embraced innovation to LPSURYHWKHJXHVWH[SHULHQFH%XWRXUPRVWVLJQLoFDQWFKDQJH FDPHZLWKQDPLQJ%ULDQ1LFFRODVRXUQHZ&KLHI([HFXWLYH 2IoFHU:LWK%ULDQLQSODFH,ZLOOUHPDLQZLWK&KLSRWOHDV ([HFXWLYH&KDLUPDQ TO MY FELLOW SHAREHOLDERS ZDVDQHYHQWIXODQGFKDOOHQJLQJ\HDUIRU&KLSRWOH )LQDOO\ZHODXQFKHGDVHDUFKIRUDQHZ&KLHI([HFXWLYH $OWKRXJKZHPDGHVLJQLoFDQWSURJUHVVLQVRPHNH\DUHDV 2IoFHUZKLFKFXOPLQDWHGLQWKHKLULQJRI%ULDQ1LFFROLQHDUO\ LQFOXGLQJLPSURYHPHQWRIFHUWDLQoQDQFLDOPHDVXUHV 7KURXJKRXWWKHSURFHVV%ULDQLPSUHVVHGWKH%RDUG FRQWLQXHGVWUHQJWKHQLQJRIRXUIRRGVDIHW\FXOWXUHDQG ZLWKKLVSDVVLRQIRU&KLSRWOH VSXUSRVHDQGKLVEHOLHILQWKH LPSURYHGUHVWDXUDQWRSHUDWLRQVUHVXOWVIRUWKH\HDUGLG FRPSDQ\ VEUDQGDORQJZLWKKLVH[WUDRUGLQDU\H[SHULHQFHDQG QRWVDWLVI\H[SHFWDWLRQV$VDUHVXOWZHDUHFRQWLQXLQJRXU DFKLHYHPHQWV%ULDQFRPHVWR&KLSRWOHZLWKH[SHULHQFHDW efforts to enhance Chipotle’s performance, including making QRWDEOHJOREDOFRPSDQLHVLQFOXGLQJ3URFWRU *DPEOH3L]]D some important changes to our management team and Hut, and Taco Bell. Throughout his career, Brian has proven Board of Directors. WREHDUHVXOWVRULHQWHGOHDGHUZLWKSDUWLFXODUVWUHQJWKVLQ marketing and brand development, and technological and &KLSRWOH VSURJUHVVLQFDPHLQVXFKNH\DUHDV PHQXLQQRYDWLRQ,NQRZ,VSHDNIRUDOORIRXU'LUHFWRUVLQ as leadership, oversight, and enhanced stakeholder VD\LQJWKDWZHKDYHWKHIXOOHVWFRQoGHQFHLQ%ULDQDQG FRPPXQLFDWLRQV$WWKH$QQXDO6KDUHKROGHUV believe he is the right leader for Chipotle as it approaches its 0HHWLQJZHQRPLQDWHGIRXUUHFHQWO\DSSRLQWHG'LUHFWRUV WKDQQLYHUVDU\ IRUUHHOHFWLRQWRWKH%RDUGZKLOHWKUHHORQJWLPH'LUHFWRUV retired and one resigned to focus on other opportunities. :LWKWKHVHDUFKIRUDQHZ&(2FRPSOHWH6WHYH(OOVKDVWDNHQ ,QWHUQDOO\ZHVDZWKHDGGLWLRQRI&KLSRWOH VoUVWHYHU WKHUROHRI([HFXWLYH&KDLUPDQ2QEHKDOIRIRXU%RDUG, &KLHI5HVWDXUDQW2IoFHU6FRWW%RDWZULJKWDQG&KLHI ZDQWWRWKDQN6WHYHIRUKLVUHPDUNDEOHYLVLRQDQGOHDGHUVKLS &RPPXQLFDWLRQV2IoFHU/DXULH6FKDORZ(DFKRIWKHVH WKURXJKRXW&KLSRWOH VKLVWRU\6WHYHLVDWUXHYLVLRQDU\DQG OHDGHUVEULQJVGHPRQVWUDWHGH[SHUWLVHDQGDSURYHQWUDFN SLRQHHUZKRQRWRQO\OHG&KLSRWOHWRLWVKHLJKWVRIVXFFHVV UHFRUGRIVXFFHVVDWPDMRUJOREDOUHVWDXUDQWEUDQGV$QG EXWKHOSHGWRFUHDWHDQHQWLUHO\QHZFDWHJRU\RIGLQLQJqIDVW ERWKKDYHPDGHVLJQLoFDQWLPSDFWVHDUO\LQWKHLUUHVSHFWLYH FDVXDOqZKLFKKDVEHHQWKHIDVWHVWJURZLQJVHJPHQWRIWKH tenures at Chipotle, strengthening restaurant operations, LQGXVWU\LQUHFHQW\HDUV:HDOOORRNIRUZDUGWRFRQWLQXLQJWR realigning restaurant leadership teams to ensure continued ZRUNZLWK6WHYHDVKHWDNHVRQKLVQHZUROH LPSURYHPHQWDQGDJJUHJDWLQJWKHFRPSDQ\ VYDULRXV LQWHUQDODQGH[WHUQDOFRPPXQLFDWLRQVIXQFWLRQVXQGHUD <RXU%RDUGLVFRPPLWWHGWRPDNLQJRXUFRPSDQ\VWURQJHUDQG single umbrella. enhancing shareholder value. We believe that our efforts to strengthen leadership, oversight, and effective communication ,QDGGLWLRQDVSDUWRIRXURQJRLQJHIIRUWWRVKDUHLPSRUWDQW ZLWKDOORIRXUVWDNHKROGHUVZLOOKHOSXVWRDFKLHYHWKRVHJRDOV LQIRUPDWLRQZLWKVKDUHKROGHUVDQGRWKHU&KLSRWOH DQGVWUHQJWKHQWKHSHUIRUPDQFHRIWKHFRPSDQ\ VWDNHKROGHUVZHSXEOLVKHGRXUoUVWHYHU6XVWDLQDELOLW\ 5HSRUW7KLVUHSRUWZKLFKIROORZV*OREDO5HSRUWLQJ,QLWLDWLYH *5, VWDQGDUGVSURYLGHVWKHPRVWWKRURXJKORRN\HWDW 6LQFHUHO\ VXVWDLQDELOLW\LQLWLDWLYHVUHODWLQJWRRXUVXSSO\FKDLQWKH RSHUDWLRQRIRXUUHVWDXUDQWVVWDIoQJDQGDQXPEHURIRWKHU NH\DUHDV:HKDYHDOZD\VEHHQYHU\SURXGRI&KLSRWOH V OHDGHUVKLSLQPDQ\RIWKHVHDUHDVQRWDEO\RXUFRPPLWPHQW 1HLO)ODQ]UDLFK to more enlightened food sourcing practices and our /HDG,QGHSHQGHQW'LUHFWRU VWURQJFRPPLWPHQWWRUHGXFLQJZDVWHDQGHQYLURQPHQWDO impact. We are pleased to share more information about these important issues. The publication of this report offers DFRPSUHKHQVLYHYLHZRIRXUFRPSDQ\ VSHUIRUPDQFH ZLWKUHJDUGWRVXVWDLQDELOLW\DQGSURYLGHVDURDGPDSIRU SULRULWLHVJRLQJIRUZDUG UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2017 or ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 1-32731 CHIPOTLE MEXICAN GRILL, INC. (Exact name of registrant as specified in its charter) Delaware 84-1219301 (State or other jurisdiction of (IRS Employer incorporation or organization) Identification No.) 1401 Wynkoop Street, Suite 500 Denver, CO 80202 (Address of Principal Executive Offices) (Zip Code) Registrant’s telephone number, including area code: (303) 595-4000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Common stock, par value $0.01 per share New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ‘ No È Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No ‘ Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). È Yes ‘ No Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. È Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act (check one): È Large accelerated filer ‘ Accelerated filer ‘ Non-accelerated filer ‘ Smaller reporting ‘ Emerging growth (do not check if a company company smaller reporting company) If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period
Recommended publications
  • SHAKE SHACK 1950 Spring Road | Oak Brook, Illinois 60523
    SHAKE SHACK 1950 Spring Road | Oak Brook, Illinois 60523 NET LEASE PROPERTY GROUP AFFILIATED BUSINESS DISCLOSURE AND CONFIDENTIALITY AGREEMENT AFFILIATED BUSINESS DISCLOSURE Memorandum solely for your limited use and describes certain documents, including leases Affiliated Business Disclosure CBRE, Inc. benefit in determining whether you desire to and other materials, in summary form. These operates within a global family of companies express further interest in the acquisition of summaries may not be complete nor accurate with many subsidiaries and related entities the Property, (ii)you will hold it in the strictest descriptions of the full agreements referenced. (each an “Affiliate”) engaging in a broad range of confidence, (iii) you will not disclose it or its Additional information and an opportunity to commercial real estate businesses including, but contents to any third party without the prior inspect the Property may be made available not limited to, brokerage services, property and written authorization of the owner of the to qualified prospective purchasers. You are facilities management, valuation, investment Property (“Owner”) or CBRE, Inc., and (iv) you advised to independently verify the accuracy fund management and development. At times will not use any part of this Memorandum in any and completeness of all summaries and different Affiliates, including CBRE Global manner detrimental to the Owner or CBRE, Inc. information contained herein, to consult with Investors, Inc. or Trammell Crow Company, may If after reviewing this Memorandum, you have independent legal and financial advisors, and have or represent clients who have competing no further interest in purchasing the Property, carefully investigate the economics of this interests in the same transaction.
    [Show full text]
  • Georgia FOOD • DRINK • ARTS ENTERTAINMENT RECREATION LODGING MAPS
    2017–2018 flagpole Guide to ATHENS Georgia FOOD • DRINK • ARTS ENTERTAINMENT RECREATION LODGING MAPS PO AG L L E F M A E G A Z I N SANDWICHES SALADS WRAPS K-BOWLS The Moose Deli�er�!& Cater� �o�. a�ar�-�innin� origina� Wings sandwiches BELGIAN FRIES 10 SIGNATURE SAUCES Sign up for our rewards TRY A KEBA program to earn free food, �pecialt� �res� Burgers OUTDOORSEATING salads and have discounts sent GYRO TODAY! straight to your phone! � SOMETHING EVERYone! 1860 Barnett Shoals Road AS long as everybody likes a good time. Athens • 706.850.7285 Locos is the ultimate place for great food, fun, beverages and catching 1850 Epps Bridge Parkway the game with friends, all in a family friendly environment. With dine Athens • 706.543.8210 in, pick up, delivery or catering, it’s easy to enjoy Locos any time! 1021 Jamestown Blvd. Stop by and see for yourself – Locos has something for everyone. Watkinsville (Drive thru) 706.310.7222 1985 Barnett Shoals Rd. Trivia Tuesdays! 2020 Timothy Rd. Athens, GA 30605 DRINK SPECIALS Athens, GA 30606 306 Exchange Blvd., Suite 200 706.208.0911 Giveaways and Prizes 706.549.7700 Bethlehem • 770.867.4655 dine-in • takeout • delivery • catering LOCOSGRILL.COM KebaGrill.com ƒ 2 201 7–201 8 flagpole Guide to ATHENS flagpole.com TAble OF Contents Athens at a Glance . .4 Stage and Screen . 22. Annual Events . .9 Books and Records . 25. Athens Favorites . 11. Athens Music . 26. Lodging . 12. Food Trucks and Farmers Markets . 29 Art Around Town . 14. Athens and UGA Map . .31 Get Active .
    [Show full text]
  • Consumer & Restaurant Menu Trends: the Clean Label
    CONSUMER & RESTAURANT MENU TRENDS: THE CLEAN LABEL INFLUENCE March 28-29, 2017 © 2017 Technomic Inc. Table of contents Our research ❶ Consumer insights ❷ Operator insights ❸ Menu insights ❹ Key areas of opportunity ❺ © 2017 Technomic Inc. 2 Who are we? Only Technomic delivers a 360° view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel- We specialize in food industry relevant strategic insights. research from field to fork. We offer an array of custom and syndicated solutions. We serve manufacturers, distributors, operators, retailers— virtually anyone aligned with the food industry. © 2017 Technomic Inc. 3 CONSUMER INSIGHTS © 2017 Technomic Inc. 4 “Reduce my meat consumption” “Include mental and physical health” “Be well-rounded: eat healthy, indulge occasionally and be active” My definition of healthy food items has changed over the past two years “Avoid processed foods” Agree & agree completely DEFINITIONS % Overall 44% 18-34 51% of health ARE 56% 33% CHANGING 35+ 38% 43% “GMO-free and is organic” Male Female “Be more aware of additives” “Include feeling good emotionally” Source: Healthy Eating Consumer Trend Report, Technomic © 2017 Technomic Inc. 5 Perceived healthfulness: natural & organic terms Slightly & much more healthy % Overall Preservative-free 72% 75% 77% Natural 68% 74% Six out of 10 80% No artificial 70% 72% consumers sweeteners 75% Hormone-free 68% 71% feel that 74% Unprocessed 66% 71% CLEAN 76% Organic 65% claims align 74% 70% Antibiotic-free 66% with greater 70% 68% GMO-free 58% healthfulness 69% 64% Clean 59% 59% 59% Real 48% 66% 57% Source: Healthy Eating Consumer Trend Report, Technomic Male Female © 2017 Technomic Inc.
    [Show full text]
  • View Dining Guide
    DINING GUIDE A GUIDE TO RESTAURANTS AND SPECIALTY FOODS AT EASTON True Food Kitchen Mexico may be 1,711 miles away, but sizzling fajitas, zesty salsas and world-class margaritas are just around the corner at this bustling cantina. 3978 Easton Station • (614) 418 -7134 • adobegilas.com Diverse and unique flavor profiles of Somali cuisine in a contemporary, casual setting. Coming Soon • afragrill.com Cinema Suites and Fork & Screen guests can enjoy food and drink from an extensive menu of cocktails, appetizers, salads, entrees, and desserts served seat-side as they relax in upscale seating and luxury recliners. amctheatres.com With so many choices to tickle her taste buds, the Bistro is sure to become your girl’s favorite restaurant. Whether she chooses a sweet dessert, a delectable brunch, or a tasty lunch or dinner, the Bistro creates a casual- dining atmosphere that lets girls be girls. Dolls get special treatment, too. We have Treat Seats, cups, and saucers for them to use during your meal. 4040 The Strand East • (877) 247-5223 • americangirl.com From Garlic to Glazin Raisin and plump twists to stix, nobody does piping hot soft pretzels like Auntie Anne’s! 125 Easton Town Center • (614) 418 -7021 • auntieannes.com Choose your favorite meats and veggies. Select a sauce. Spice it up. Then savor a bowl of steaming hot stir fry without ever lifting a finger! 3977 Worth Avenue • (614) 471-1000 • gomongo.com Beeline offers guests a wide selection of beer, wine, and high-quality craft cocktails made with local ingredients. 3989 Merchants Row • (513) 721-0083 • thebeelinebar.com Bibibop starts with perfectly steamed rice, followed by a mix of your choice of grilled meats or tofu, along with a variety of fresh vegetables and Asian-inspired sauces.
    [Show full text]
  • Holiday Gift Guide
    2018 Holiday Gift Guide 1-877-CINCY-99 CINCYFAVORITES.COM Home to America’s first Cincinnati is home to America’s #1 ribs and barbecue restaurant. Montgomery Inn was professional baseball team,CINCINNATI home to the city built on seven hills and home founded in 1951 in the village of Montgomery, to some of America’s most unique food flavors. and has been playing to a packed house for WE LOVE CINCINNATI. We love our sports. We love over 60 years. This family-owned operation has two locations, serving thousands of customers every week. The the Ohio River. We love our riverboat heritage and ribs, brisket, chicken and barbecue have graced the plates of US we love our history. This mid-western locale became presidents, locals, and visiting celebrities since the day it opened. a melting pot of nationalities from across the globe In fact, Fox News has named Montgomery Inn one of the top 10 and each group brought with them their own unique barbecue restaurants in America! One taste and you’ll know why. flavors and recipes. But as Cincinnatians, both native and adoptive, move across the country, the things From a small kitchen in the village of Kastoria, they miss more than the history and the scenery are Greece, a fascinated young Nicholas Lambrinides the signature tastes that are distinctively ours. watched as his mother and grandmother prepared authentic Greek dishes. Their recipes They miss the world-famous taste of Montgomery had been passed down from generation to generation. These Inn ribs; the enticing scents of Glier’s Goetta; the were unique, wonderful dishes that had the power to bring his unique flavors that can only be found at LaRosa’s; a whole family together.
    [Show full text]
  • Mcdonald's Case History, 2006–2015
    McDonald’s Case History, 2006–2015 Larry Light and Joan Kiddon As a companion to the book, we include this online case history of McDonald’s using only published information. The original Six Rules book described the 2002–2005 McDonald’s turnaround and our role in that business success. In this case, we detail the years 2006–2015 to show how the brand surfed the turnaround momentum and eventually found itself in need of another revitalization. The new McDonald’s turnaround is still in its infancy as this case comes online with our new book on the revised Six Rules. Hopefully, the initial success of the third‐quarter 2015 performance is the beginning of another new era at McDonald’s. At the end of this case, there are some questions for you to think about. In answering these questions, you will need to synthesize the information over the 10‐year period discussed, 2006–2015. As you read the book and learn about the ways brands fall into trouble, get out of trouble, and can stay out of trouble, you will see these brought to life in this McDonald’s case. McDonald’s Case History Year 2006 THE STATE OF THE BRAND The Situation By the end of December 2005, Russ Smythe, head of Europe, Claire Babrowski, head of operations, and Marvin Whaley, president Asia operations, had resigned. Larry Light had ended his three‐year contract and was slated to leave January 1, 2006. By August, Mike Roberts, chief operating officer (COO), would be gone as well. And soon after that, Bill Lamar, head of marketing for North America, would retire.
    [Show full text]
  • Potential Client Investigation
    LEND LEASE Potential Client Investigation Preliminary Research Planning & Zoning, Multi-Site Group 4/1/2013 This is a compilation of preliminary research done on a number of prospective clients. The list was based on companies we believed to have a development model that is similar to the type of services provided by the Multi-Site Group at Lend Lease. This list is a live document and clients and information may be added to and/or removed from this list at any time. MAP I QUICK SERVE RESTAURANTS (57) TRADITIONAL RESTAURANTS (12) Au Bon Pain Applebee’s Big Salad, The Buffalo Wild Wings Bojangles Cheesecake Factory, The Bruegger’s Bagels Cracker Barrel Captain D’s Denny’s Caribou Coffee Gold Star Chili Chick-fil-A Golden Corral Chipotle Mexican Grill Hu Hot Mongolian Grill Cold Stone Creamery IHOP Corner Bakery Café Olive Garden, The Cosi Red Robin Daphne’s California Greek Ted’s Montana Grill Domino’s Waffle House Donato’s Dunkin’ Brands RESTAURANT GROUPS (4) Einstein Bagels Darden Restaurants Fatburger FOCUS Brands, Inc. Fazoli’s Panda Restaurant Group Firehouse Subs Raving Brands Five Guys Burgers and Fries FOCUS Brands, Inc. COMMERCIAL RETAIL (9) Freebirds World Burrito CVS Freshii Dick’s Genghis Grill: Mongolian Stir Fry Family Dollar Go Roma Fresh and Easy Habit Burger Grill, The JC Penny’s Hot Head Burritos Rite Aid Huddle House Sports Authority Hungry Howie’s Pizza & Subs Urban Outfitter Jason’s Deli Walgreens Jersey Mike’s Jimmy John’s GAS STATION/ CONVENIENCE STORES (7) Mama Fu’s Asian House BP Mooyah Burgers, Fries & Shakes Marathon/
    [Show full text]
  • New Ad Layout New Ad Layout 12/8/18 1:45 PM Page 1 New Ad Layout New Ad Layout 12/8/18 1:44 PM Page 1 TOC JUNE 2019 TOC 02-09.R4 4/28/19 6:02 PM Page 2
    JUNE 2019 Cover_Passport Cover Mar 2011 4/22/19 6:23 PM Page 1 TRAVEL • CULTURE • STYLE • ADVENTURE • ROMANCE PASSPORT WORLD PRIDE! + 50 STONEWALL 50 EVENTS • GAY ISRAEL • LONDON • TRAVELING GOURMET • LOUISVILLE & MORE DISPLAY UNTIL 7/19/19 $7.99 US $9.99 CDN New Ad Layout_New Ad Layout 12/8/18 1:45 PM Page 1 New Ad Layout_New Ad Layout 12/8/18 1:44 PM Page 1 TOC JUNE 2019_TOC 02-09.R4 4/28/19 6:02 PM Page 2 PASSPORT JUNE 2019 vol 18 issue 148 FEATURES OUT & ABOUT IN BRITISH COLUMBIA: WHISTLER AND VANCOUVER, CANADA 40 Join travel writer Lawrence Ferber as he explores the culinary pleasures, cultural attrac- tions, and natural wonders of two of British Colombia’s most popular destinations. SOPHISTICATED & PROGRESSIVE: LOUISVILLE, KENTUCKY 46 Kentucky’s largest city has grown to be a beacon of sophistication and progressive val- ues. This mid-Southern metropolis has also become a welcoming place to fly the rainbow flag, as Mark Chesnut and his husband Angel discover while attending Kentuckiana Pride. 52 STONEWALL 50 52 New York is the place to be this June when the LGBTQ community marks a half-century since the Stonewall uprising. Here’s a rundown of the top 50 events not to miss during Stonewall 50 and WorldPride 2019. BUSINESS CLASS 61 Meet Brian Peterson-Roest the founder of Bees in the D, a non-profit that’s turning the yards and rooftops of Detroit into homespun apiaries. Three years,100 hives, and six mil- lion new bees since it started, Bees in the D is generating major Motor City buzz.
    [Show full text]
  • 2016 ANNUAL REPORT and PROXY STATEMENT Dear Fellow Shareholders
    2016 ANNUAL REPORT AND PROXY STATEMENT Dear fellow shareholders: As we enter 2017, we do so with a broader mission – to ensure that better food, made with whole, unprocessed ingredients, is accessible to everyone — and with an unwavering commitment to delivering an excellent guest experience in every restaurant, every day. While we still have work to do to fully restore our reputation and our economic model, we are well on our way to dramatically simplifying our business and perfecting the customer experience in our restaurants. ,DPKHDUWHQHGE\WKHGHGLFDWLRQDQGSDVVLRQVKRZQE\RXUWHDPVGXULQJZKDWZDVDQLQFUHGLEO\GLIoFXOW\HDU2XU FUHZVPDQDJHUVoHOGOHDGHUVDQGVXSSRUWVWDIIKDYHGLVSOD\HGVWHDGIDVWUHVROYHWRGRZKDWQHHGVWREHGRQHWR strengthen our company and delight our customers. :LWKWKHHQWLUHFRPSDQ\XQLWHGEHKLQGRXUUHQHZHGIRFXVWKHUH VQRGRXEWWKDW&KLSRWOHLVHPHUJLQJIURPDGLIoFXOW year stronger than ever before. We are cooking for more than one million customers daily; preparing burritos, tacos and salads from simple, high-quality ingredients. And we will continue to advocate for food that is grown, raised, and prepared responsibly. 0\FRQoGHQFHLQ&KLSRWOHFRPHVRQWKHKHHOVRID\HDUWKDWZDVWKHPRVWFKDOOHQJLQJLQRXUKLVWRU\EXWRQHZKHUHZH PDGHVLJQLoFDQWSURJUHVVLQPDQ\NH\DUHDV6SHFLoFDOO\GXULQJZH • Made meaningful changes to our leadership structure to strengthen our culture, improve governance, and sharpen our focus on the customer; • ,PSOHPHQWHGDQLPSURYHGLQGXVWU\OHDGLQJIRRGVDIHW\V\VWHPDQGDVVHPEOHGD)RRG6DIHW\ $GYLVRU\&RXQFLOWRIXOoOORXUFRPPLWPHQWWRHVWDEOLVKLQJ&KLSRWOHDVDIRRGVDIHW\OHDGHU
    [Show full text]
  • A Strategic Audit of Chipotle Mexican Grill, Inc. Sean Plowman University of Nebraska - Lincoln
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program Spring 2019 A Strategic Audit of Chipotle Mexican Grill, Inc. Sean Plowman University of Nebraska - Lincoln Follow this and additional works at: https://digitalcommons.unl.edu/honorstheses Part of the Business Commons Plowman, Sean, "A Strategic Audit of Chipotle Mexican Grill, Inc." (2019). Honors Theses, University of Nebraska-Lincoln. 141. https://digitalcommons.unl.edu/honorstheses/141 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. A STRATEGIC AUDIT OF CHIPOTLE MEXICAN GRILL, INC. An Undergraduate Honors Thesis Submitted in Partial fulfillment of University Honors Program Requirements University of Nebraska-Lincoln By Sean Plowman, BS Computer Science College of Arts & Sciences April 7, 2019 Faculty Mentors: Samuel A. Nelson, PhD, Business 1 Abstract Food is a part of every person’s life, and in today’s society people are looking for ways to get quality food in a quick and easy manner. Chipotle Mexican Grill is a fast-casual Mexican restaurant that aims to provide “Food with Integrity” quickly while providing a positive dining experience. Within the competitive restaurant industry, Chipotle has done many things to stand out. This leaves the question: What strategies does Chipotle use to successfully compete in such a hectic industry and what strategies will Chipotle employ to grow in the future? This paper analyzes Chipotle by looking at its background, products, financials, and competitive advantage.
    [Show full text]
  • A Case Study: Pershing Square's Acquisition Decision – to Buy Or Not To
    Journal of Business Cases and Applications Volume 19 A case study: Pershing Square’s acquisition decision – To buy or not to buy Graig P. Arcuri State University of New York at Oswego, USA Susan Wright State University of New York at Oswego, USA ABSTRACT In this finance case, students evaluate the investment decision making process of an investment hedge fund for assessing a take-over candidate. The case uses real-world information extracted from multiple sources to analyze Pershing Square’s decision to acquire, through outright stock purchases, a controlling interest in Chipotle Mexican Grill, Inc. Students identify the factors that drive hedge fund take-over decisions, evaluate a firm as a takeover candidate, and identify the factors that improve investment performance. The basics of financial valuation (discounted free cash flow), cost of equity calculations using CAPM, use of multiples, and regression analysis are necessary to successfully navigate the case. The case can be used at the undergraduate (400) or graduate level and is most suitable for a course in advanced corporate financial management or a course with topics related to mergers and acquisitions. Keywords: Restaurant, casual fast food, hedge fund, diversification, tender offer, takeover, discounted free cash flow, price multiples, CAPM, regression, investment objectives, public relations crisis Copyright statement: Authors retain the copyright to the manuscripts published in AABRI journals. Please see the AABRI Copyright Policy at http://www.aabri.com/copyright.html A case study: Pershing, Page 1 Journal of Business Cases and Applications Volume 19 INTRODUCTION In September of 2016, Pershing Square Holdings, Ltd. acquired approximately 10% of Chipotle Mexican Grill’s total float.
    [Show full text]
  • Chipotle Mexican Grill's Strategy in 2018: Will the New CEO Be Able To
    Final PDF to printer CASE 12 Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? Arthur A. Thompson The University of Alabama eaded into August 2015, Chipotle (pronounced remained off duty until they were cleared to return chi-POAT-lay) Mexican Grill’s future looked to work. County health officials also inspected the Hrosy. Sales and profits in the first six months facility on two occasions and rendered passing of 2015 were at record-setting levels, and expectations grades, despite finding several minor violations. were that 2015 would be the company’s best year The restaurant reopened the following day, and no ever. But a series of events occurred over the next five further food poisoning incidents occurred. months that alarmed customers, drove down sales • In October, 55 people became ill from food poisoning at Chipotle restaurants, and proved frustrating for after eating at 11 Chipotle locations in the Portland, Chipotle top executives to fix. Oregon, and Seattle, Washington areas. Medical • In August, a salmonella outbreak in Minnesota authorities attributed the illnesses to a strain of E. sickened 64 people who had eaten at a Chipotle coli bacteria typically associated with contaminated Mexican Grill. The state’s Department of Health food. Most ill people had eaten many of the same later linked the illness to contaminated tomatoes food items, but subsequent testing of the ingredients served at the restaurant. at the 11 Chipotle restaurants did not reveal any E. coli
    [Show full text]