The Canadian Broadcasting Corporation's Annual Report For
ANNUAL REPORT 2001-2002 Valuable Canadian Innovative Complete Creative Invigorating Trusted Complete Distinctive Relevant News People Trust Arts Sports Innovative Efficient Canadian Complete Excellence People Creative Inv Sports Efficient Culture Complete Efficien Efficient Creative Relevant Canadian Arts Renewed Excellence Relevant Peopl Canadian Culture Complete Valuable Complete Trusted Arts Excellence Culture CBC/RADIO-CANADA ANNUAL REPORT 2001-2002 2001-2002 at a Glance CONNECTING CANADIANS DISTINCTIVELY CANADIAN CBC/Radio-Canada reflects Canada to CBC/Radio-Canada informs, enlightens Canadians by bringing diverse regional and entertains Canadians with unique, and cultural perspectives into their daily high-impact programming BY, FOR and lives, in English and French, on Television, ABOUT Canadians. Radio and the Internet. • Almost 90 per cent of prime time This past year, • CBC English Television has been programming on our English and French transformed to enhance distinctiveness Television networks was Canadian. Our CBC/Radio-Canada continued and reinforce regional presence and CBC Newsworld and RDI schedules were reflection. Our audience successes over 95 per cent Canadian. to set the standard for show we have re-connected with • The monumental Canada: A People’s Canadians – almost two-thirds watched broadcasting excellence History / Le Canada : Une histoire CBC English Television each week, populaire enthralled 15 million Canadian delivering 9.4 per cent of prime time in Canada, while innovating viewers, nearly half Canada’s population. and 7.6 per cent share of all-day viewing. and taking risks to deliver • The Last Chapter / Le Dernier chapitre • Through programming renewal, we have reached close to 5 million viewers for its even greater value to reinforced CBC French Television’s role first episode.
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