FOR IMMEDIATE RELEASE Contact: Jennifer Rudolph [email protected] 303-625-3465

POWDR ADVENTURE LIFESTYLE CO. ENRICHES THE GUEST EXPERIENCE WITH INVESTMENTS THAT CELEBRATE LOCAL CULTURE

• Guest-facing Investments Highlight the Best of What’s Local across the Company’s Nine Mountain Resorts • For the Upcoming Season, POWDR is Adding Three New Restaurants at Copper, Installing New Lifts at Eldora and Copper, and Unveiling the Ski Industry’s Largest Solar Project at Boreal • POWDR is Investing $20M to Bring to Life A New Guest Experience at Copper Mountain Resort in

PARK CITY, ., Sept. 7, 2017 – POWDR, a family owned and operated adventure lifestyle company whose mission is to deliver memorable experiences in amazing places, has re-imagined the guest experience across its portfolio of mountain properties. For the 2017/18 season, from Killington and Pico Mountain in Vermont to Boreal and Soda Springs in California, guests at POWDR’s properties will delight in enhanced local flavors, home-grown vibe, and unique mountain culture.

Notable enhancements include new restaurants and retail at Copper Mountain, a new high-speed six-person at Eldora, a new solar rooftop system at Boreal Mountain Resort, and improved state-of-the-art and grooming equipment at Killington, which is also the host site for 2017 Audi FIS Ski World Cup.

The capital spending plan demonstrates POWDR’s commitment to cultivating the best possible local experiences at every resort by investing wisely to create sustainable communities while engaging the next generation of mountain and action sports enthusiasts. Below is a roundup of projects that guests can look forward to for the 2017/18 season.

Toast & Co., Downhill Duke’s, and Ten Mile Tavern Expand Copper’s Dining Options Toast & Co. is Copper’s newest modern transitional dining concept offering guests a spot for premium breakfast, brunch or evening libation. Guests are invited to wander into the authentic Colorado experience, whether drawn in by the aromas of local fare, or mellow sounds of bluegrass. At Toast & Co., skiers and riders start the day with a coffee drink, morning cocktail, and a savory breakfast curated with Colorado Proud products before hitting the slopes. Visitors are encouraged to return for après ski to sit back and enjoy the restaurant’s transformation into an evening lounge complete with hand-crafted libations and small plates featuring local purveyors.

At Downhill Duke’s, guests will think that Duke had a lot of friends in Copper’s avalanche dog rescue program – one of the first in the state of Colorado. Unfortunately, he didn’t make the cut as an avalanche rescue dog himself, he just knew how to throw a really good party. With a south-facing patio, visitors can enjoy lunch in the afternoon sunshine over shared plates and live music. The après scene shifts into high gear as guests unbuckle their boots and kick back with a lively libation, or two, and are bound to get on their feet or perhaps the tables as they enjoy a locally-sourced menu around outdoor heaters and fire pits. Downhill Duke’s also invites guests to bring Fido along. The menu features dog-friendly items and a special patio area where furry friends can put up their paws after a hard day of romping in the .

New to Copper’s Center Village this season is Ten Mile Tavern, an inviting restaurant and taproom featuring rustic modern interior décor, indoor/outdoor fireplace, walk-up bar, and elevated patio space. Ten Mile Tavern’s slopeside location welcomes skiers and snowboarders to hang their jackets on a heated coat rack and enjoy a selection from

the elevated pub menu paired with a signature 10 Barrel craft beer. With 20 beers on tap, guests can sample a flight or enjoy a personal favorite while socializing with friends, family and locals.

Kokomo Express Lift and Koko’s Hut Debut in Copper Mountain’s West Village In an effort to empower beginners to explore Copper Mountain’s naturally-divided terrain offerings, a new chairlift will debut in Copper Mountain’s West Village on Dec. 15. The Kokomo Express lift, a Doppelmayr high speed detachable quad, has replaced Kokomo lift, and will provide ease of access to an abundance of beginner trails on the side of the mountain with the easiest terrain. Unlike the old lift, skiers and riders will board Kokomo Express from within the base area of West Village, providing convenient access right out of the West Village Day Lodge. At the top of the new Kokomo Express, guests will be greeted with a brand new lodge hut, Koko’s. The 2,500 square foot building provides seating for 200, restroom facilities, and grab-and-go comfort food, all complemented with a large outdoor deck and sweeping panoramas of Copper Mountain and Tenmile Range. Accompanying the new beginner experience is the addition of three consecutive magic carpet surface lifts at the base of the new Kokomo Express and one magic carpet at the top. The new lift and lodge set the bar for an exceptional beginner ski and ride experience. Camp Hale Outfitters Becomes Copper’s Centrally-located Basecamp Copper Mountain integrates the rich history of the 10th Mountain Division and nearby Camp Hale with the introduction of Camp Hale Outfitters, a basecamp featuring an expanded coffee shop, new wine bar, shopping and high performance rentals from Rossignol and Colorado-made ski and snowboard brands. Guests can stop in to Camp Hale Outfitters in Center Village to pick up extra layers and a coffee on their way to the lifts, or return in the afternoon to switch out equipment or stop in for an après drink at the new wine bar. In addition, Camp Hale Outfitters offers a new concierge-style demo experience complete with tailored tech service and overnight ski storage at the base of the mountain.

All New Copper Sports Rethinks Rentals Those looking to rent ski and snowboard equipment this season can step into Copper Sports for simplified slopeside rentals. With its new location, Copper Sports has transitioned to become a streamlined rental shop right at the base of the American Eagle lift in Center Village. Guests renting from Copper Sports are able to utilize check-in terminals before heading over to the dedicated boot-fitting zone and equipment pickup area before they’re out the door and onto the slopes.

Copper Installs Radio-Frequency Gates at 8 Mountain Access Lifts, Adds Three New Snowcats Skiers and riders can now leave passes in their jackets as they load mountain access lifts with new RFID technology. Gated access lift pass technology is not a new concept, but it’s new to Copper this year and will be installed at all mountain access lifts including Alpine, Super Bee, Pitchfork, Union Creek, American Flyer, American Eagle, Lumberjack and Kokomo. Designed to maximize lift loads and simplify the lift entry experience, the upgrade will improve operations and provide greater guest convenience with the use of one pass. Additionally, Copper’s Secret! Season Pass Program will have dedicated gates to get pass holders up mountain quicker than ever.

Additionally, to maintain the high quality snow surface and terrain parks Copper guests have come to expect, POWDR is adding four new state-of-the-art energy efficient snowcats to the existing fleet.

New Alpenglow high speed six-person chairlift opens at Eldora Mountain Resort Eldora Mountain Resort will install a new high-speed detachable six-passenger chairlift in time for the 2017-18 ski season. The new Alpenglow lift, named after Eldora’s morning and afternoon natural-light spectacle, will replace the Cannonball and Challenge fixed-grip double and triple at the base of the mountain. The Doppelmayr USA lift will have a ride time of approximately four and a half minutes with more than 1,000 feet of vertical rise over a distance of 3,829 feet and a capacity of 3,600 people per hour. The Alpenglow lift reflects an ongoing commitment by POWDR to empower Eldora to be the best resort it can be, while continuing to provide amazing family

experiences. Executing the project in a sustainable manner and with minimal impact to the land is a top priority. Materials from the old lifts, such as motor parts, terminals, lift towers, cables, and miscellaneous metals will be recycled. Reusable components, such as generators, will be repurposed elsewhere at the resort. Transitioning from two older generation lifts to one modern lift will reduce the resort’s carbon footprint.

Updated Conveniences Elevate the Eldora Experience Eldora is set to unveil a number of guest amenity improvements for the 2017/18 season that enhance the mountain experience including free Wi-Fi throughout the Indian Peaks Lodge and Timbers Lodge, refurbished lodge areas, updated restrooms in Timbers and Lookout Lodges, healthier, locally sourced, and more diverse menu options, expanded Ski Beach area outside of Timbers Lodge, an electrical upgrade which will provide cleaner and more reliable power resort-wide, and new children’s rental equipment fleet. Further, the addition of a new snowcat will mean better snow management and a higher quality grooming experience for skiers and riders.

Boreal Mountain Resort Expands Sustainable Operations with Solar Installment, Expands Snowcat Fleet Boreal Mountain Resort and Opterra Energy Services will unveil the biggest on-site solar installment in California ski industry this fall. Demonstrating POWDR’s intention to Play Forever, the 235-kW system will be mounted on the Woodward Bunker roof and is projected to generate more than 325,000 kWh of clean electricity annually. Each year, Boreal’s solar will offset the equivalent of nearly 550,000 passenger vehicle miles driven, avoiding more than 250 tons of CO2. The clean energy will supply 15 percent of the energy required to power the entire Boreal and Woodard Tahoe campus. Additionally, Boreal’s snowcat fleet will grow by three this season as the resort continues to push guests’ standards for manicured runs and terrain parks.

Renovation of Snowmaking Operations Continues at Killington Resort Killington is committed to providing the highest quality snow surface possible. As part of this commitment, POWDR continues to upgrade the resort’s snowmaking system, from pipes and pumps, to snowguns and snowcats. As part of a $1M investment in conjunction with Efficiency Vermont, Killington and Pico will add new low-energy tower- mounted snowguns that use a fraction of the power compared to older models. Additionally, three new state-of-the- art energy efficient snowcats will produce top-notch manicured trails and terrain parks at Killington and Pico.

Audi FIS Ski World Cup Returns to Killington On Thanksgiving weekend, November 24-26, 2017, one of ski racing’s premiere events will return to Killington Resort. The Audi FIS Ski World Cup will showcase women’s giant slalom and slalom races, attracting athletes such as U.S. Ski Team superstar Mikaela Schiffrin.

The 2017 World Cup at Killington will expand scheduled festivities beyond two days of racing with concerts, autograph signings, and other events. The next generation of ski racers will play a key role in the World Cup with local youth racer parades featuring young racers from Vermont and greater New England, as well as serving as forerunners for the races.

Last November’s World Cup races in Killington marked the first World Cup in the eastern US since 1991. Killington and USSA have a two-year race agreement to bring World Cup racing to Vermont through 2018. POWDR is thrilled to bring the World Cup to Killington and create a community for likeminded people who want adventure in amazing places. The USSA has had a long relationship with POWDR producing World Cup and Grand Prix events at Copper Mountain and Park City Mountain Resort, and the collaboration for Killington’s World Cup in 2016 solidified The Beast of the East as a strong venue for World Cup alpine ski racing in addition to the regularly hosted FIS Cup and USSA races.

Solar Sites Installed at Killington and Pico POWDR’s Play Forever sustainability efforts are highlighted at Killington and Pico with numerous solar installations for 2017/18. Six installations feature three AllEarth Solar Trackers, which have been designed, tested and engineered in Killington’s home state of Vermont and are manufactured in the . The units use GPS

technology to follow the sun throughout the day, allowing them to produce up to 45 percent more energy than a fixed system. The trackers, plus three new rooftop installations, are expected to generate approximately 400,000 kWh of clean electricity annually, which will offset the equivalent of nearly 675,000 passenger vehicle miles driven, avoiding more than 310 tons of CO2.

In addition to the on-mountain solar installations, Killington partnered with Namaste Solar to develop four off-site solar farms within a short drive from the mountain. The four projects will be energized before the end of 2017 and generate more than 3,000,000 kWh of electricity per year, which is equivalent to nearly 20 percent of the resorts annual usage. The projects allow Killington to realize significant savings on utility expenses while doing its part to help the state of Vermont meet the visionary goal of achieving 90 percent of Vermont’s total energy needs from renewable sources by 2050. Additionally, two new electric car charging stations are being added along with the existing unit at the Grand Hotel. Each new site will have both a Tesla and a universal charger.

Mt. Bachelor’s Cloudchaser Momentum Continues POWDR is investing $2.5 million to improve the Mt. Bachelor guest experience this winter following on the heels of the new Cloudchaser lift and expanded terrain last season. For 2017/18, mitigation and grading work has been done so skiers and snowboarders can take advantage of wider and smoother runs off the Cloudchaser lift. Also new this season, guests will have an easier time navigating through the resort’s east side with the installation of new way- finding signage.

Three factory-new and more environmentally-friendly snow cats are joining Mt. Bachelor’s grooming fleet, allowing guests to carve turns in manicured snow on popular runs such as Snapshot Alley, Osprey Way and Wanoga. On the Nordic side of the mountain, cross country skiers can expect a smoother snow surface this winter with the arrival of a new Nordic tiller.

Inside Mt. Bachelor’s lodge facilities, guests will enjoy upgrades to the food and beverage experience. Mt. Bachelor has hired an executive chef to develop an enhanced menu, while investments in new kitchen equipment will improve food quality, menu diversity and operational flow through the resort’s higher-volume outlets.

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About POWDR POWDR is an adventure lifestyle company that offers awesome experiences in amazing places. Within it’s portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Lee Canyon in Nevada and Gorgoza Park in Park City. POWDR owns the Woodward youth experiences which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe and Woodward West in Stallion Springs, CA. Through it’s ownership of Human Movement Management, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river rafting outfitter. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.