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Vs YTD-16 * • - 2,3% • - 5,2% • + 2,1% Jan-Mar 2017 • % Region • 100% • 59% • 41% Source: MDB / Nielsen

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Vs YTD-16 * • - 2,3% • - 5,2% • + 2,1% Jan-Mar 2017 • % Region • 100% • 59% • 41% Source: MDB / Nielsen 1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusApril2017 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3 Gross MediaCONNECTIONS Investments Evolution 4 GROSS MEDIA INVESTMENTS Market National North South • € Mo • 1.049,2 • 616,2 • 433,0 EVOLUTION • vs YTD-16 * • - 2,3% • - 5,2% • + 2,1% Jan-Mar 2017 • % Region • 100% • 59% • 41% Source: MDB / Nielsen Media (vs YTD-16 *) Ecogroups (vs YTD-16 *) 207% Petcare Radio 9% 12% Transport TV -1% 8% Clothing 7% House Eq. Free press -2% 1% Services -3% Retail Newspapers -7% -6% Health Magazines -7% -10% Telecom -12% Cleaning OOH -9% -16% Food -18% Beauty Cinema -15% -22% Energy NB : Internet figures 2017 vs past - no comparison allowed due to drastic methodological changes * : internet not included MDB TOP 30 ADVERTISERS - Jan-Mar 2017 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies) Rank ADV.GROUP Gross Inv. vs YTD-16 * Rank ADV.GROUP Gross Inv. vs YTD-16 * 1 D'IETEREN GROUP 33,4 109 16 LOTERIE NATIONALE 8,4 116 2 PROCTER & GAMBLE 24,1 87 17 L'OREAL GROUP 8,3 102 3 RENAULT-NISSAN ALLIANCE 21,8 84 18 THOMAS COOK 7,9 85 4 RECKITT & BENCKISER 19,3 104 19 MONDELEZ INTERNATIONAL 7,9 102 5 PSA PEUGEOT CITROEN 17,2 119 20 DAIMLER BENZ GROUP 7,7 169 6 ORANGE 13,1 153 21 CARREFOUR GROUP 7,5 92 7 PROXIMUS GROUP 12,3 54 22 FORD MOTOR COMPANY 6,7 135 8 BMW GROUP 11,6 208 23 METRO GROUPE 6,7 155 9 TELENET GROUP 11,2 98 24 ALCOPA 6,7 171 10 COLRUYT GROUP 10,9 108 25 LIDL & CO 6,6 91 11 FIAT CHRYSLER AUTOMOBILES 9,9 119 26 COCA-COLA COMPANY 6,3 88 12 UNILEVER 9,5 57 27 TRIVAGO 5,8 167 13 KBC GROUP 9,4 218 28 NETHYS 5,5 120 14 AHOLD DELHAIZE 9,0 52 29 DANONE GROUP 5,5 67 15 ING GROUP 8,7 82 30 BELFIUS 5,5 71 NB : Index - internet not included Key TV FiguresCONNECTIONS 7 Key TV figures North - April 2017 Source: CIM TV - Live +7 including guests CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD VTM PRP 18-54 6,9 7,5 25,7 25,5 1.002 776 Q2 PRP 18-44 2,0 2,1 8,7 8,3 1.184 805 VITAYA PRP 18-54 1,2 1,4 4,4 4,6 824 710 VIER PRP 18-54 2,9 3,1 10,8 10,5 1.054 886 VIJF PRP 18-54 1,4 1,6 5,2 5,5 839 649 Total TV PRP 18-54 27,0 29,4 Total TV PRP 18-44 23,4 25,9 Key TV indexes North - April 2017 Source: CIM TV - Live +7 including guests RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP 18-54 90 98 92 99 100 98 Q2 PRP 18-44 81 84 85 87 127 110 VITAYA PRP 18-54 113 113 116 114 100 109 VIER PRP 18-54 87 88 89 89 102 106 VIJF PRP 18-54 98 103 100 104 98 94 Total TV PRP 18-54 98 99 Total TV PRP 18-44 95 97 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Apr - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 30,6% 31,1% 30,5% 30,8% 101 Total channels (Live + TSV) " 89,7% 87,8% 85,6% 86,3% 101 VHS + DVD player + Blue Ray " 2,6% 3,6% 4,7% 4,0% 86 Audience share TSU (%) (2) Video on demand + Digital recorder " 6,6% 7,6% 8,3% 8,5% 103 Game console and other devices (3) " 1,2% 1,1% 1,4% 1,2% 87 All Channels " 10,7% 12,1% 16,0% 25,1% 156 % Time shift viewing (4) Main Channels (5) " 13,7% 14,7% 19,9% 28,2% 142 Commercial breaks rating Main channels (5) - Live " 88 89 87 87 vs Full daypart rating Main channels (5) - TSV " 24 24 27 30 All TV channels (Live) Total day 139 137 125 114 91 ATV All TV channels (TSV) " 14 15 20 32 162 (Average daily viewing time) All TV channels (Live + TSV) " 153 152 145 146 101 in minutes Other TV Screen Usage " 23 29 32 31 98 Total TV Screen Usage " 176 181 177 178 100 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF Key TV figures South - April 2017 Source: CIM TV - Live +7 including guests CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD RTL-TVI PRP 18-54 7,4 8,5 25,4 27,1 954 790 Club-RTL MEN 18-54 1,6 1,5 6,9 6,2 983 932 Plug-RTL ALL 15-34 0,9 0,9 5,1 5,1 883 727 La Une PRP 18-54 3,8 4,2 12,8 13,6 834 716 La Deux PRP 18-54 1,6 1,6 5,4 5,0 723 618 AB3 PRP 18-44 2,3 2,6 9,2 9,7 779 626 TTV PRP 18-54 29,3 31,1 TTV PRP 18-44 25,4 27,2 TTV ALL 15-34 17,0 18,4 TTV MEN 18-54 22,8 23,9 Key TV indexes South - April 2017 Source: CIM TV - Live +7 including guests RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP 18-54 85 92 93 99 109 105 Club-RTL MEN 18-54 104 92 107 97 105 114 Plug-RTL ALL 15-34 65 69 74 78 100 98 La Une PRP 18-54 96 92 105 99 108 106 La Deux PRP 18-54 90 95 98 103 104 102 AB3 PRP 18-44 88 99 98 109 107 100 TTV PRP 18-54 91 93 TTV PRP 18-44 90 91 TTV ALL 15-34 88 89 TTV MEN 18-54 97 95 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Apr - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 33,6% 34,6% 35,5% 35,0% 98 Total channels (Live + TSV) " 82,0% 81,7% 81,6% 78,6% 96 VHS + DVD player + Blue Ray " 5,2% 7,2% 6,9% 7,3% 106 Audience share TSU (%) (2) Video on demand + Digital recorder " 10,3% 9,8% 10,8% 13,4% 124 Game console and other devices (3) " 2,5% 1,3% 0,7% 0,7% 99 All Channels " 8,8% 7,7% 12,9% 17,9% 139 % Time shift viewing (4) Main Channels (5) " 9,9% 8,4% 14,0% 19,6% 139 Commercial breaks rating vs Main channels (5) - Live " 89 90 90 89 Full daypart rating Main channels (5) - TSV " 42 43 51 50 All TV channels (Live) Total day 164 171 166 151 91 ATV All TV channels (TSV) " 13 12 21 28 135 (Average daily viewing time) All TV channels (Live + TSV) " 177 183 187 179 96 in minutes Other TV Screen Usage " 49 50 52 56 109 Total TV Screen Usage " 225 233 238 235 98 (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL Top WebsitesCONNECTIONS 14 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel- based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Key Digital Figures - TOP BELGIAN WEBSITES - Apr-17 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be 1.146.228 11 RTL.be 220.323 2 Nieuwsblad 995.792 12 Kapaza 213.084 3 2dehands.be-2ememain.be 426.745 13 DH.be 210.341 4 Sudinfo 360.419 14 Le Soir 208.363 5 De Standaard 300.884 15 Het Belang van Limburg 203.660 6 Gazet van Antwerpen 269.868 16 Knack-Le Vif 200.003 7 Sporza 260.970 17 VTM 163.536 8 RTBF.be 238.136 18 De Morgen 142.744 9 Immoweb 233.172 19 L'Avenir.net 136.691 10 Deredactie.be 230.503 20 Flair 125.862 Key Digital Figures - TOP Non-CIM WEBSITES - Apr-17 Source: COMSCORE Website Daily Visitors (000) GOOGLE.BE 1.046 MSN.COM 914 MSN.BE 867 FACEBOOK.COM 759 LIVE.COM 549 LINKEDIN.COM 543 GOOGLE.COM 365 BING.COM 296 YOUTUBE.COM 293 YAHOO.COM 246 Key Radio FiguresCONNECTIONS 18 Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 6,1 5,0 4,3 4,5 4,0 3,0 2,4 2,0 1,5 1,4 1,2 1,0 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 1 6% 7% 16% 30% 19% 9% 6% 8% 2016 - Wave 2 7% 7% 19% 25% 20% 10% 5% 8% 2016 - Wave 3 6% 6% 19% 26% 20% 10% 5% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music JOE FM Nostalgie Other Key Radio Figures North - Average C/GRP* (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) * : no gency commission 600 539 500 510 400 338 300 212 216 200 182 150 100 0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie 2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,3 3,0 2,0 1,7 1,6 1,3 1,3 1,1 1,0 0,8 0,6 0,5 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 1 4% 9% 7% 6% 8% 24% 9% 12% 5% 16% 2016 - Wave 2 3% 8% 8% 5% 10% 25% 10% 13% 5% 14% 2016 - Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other Key Radio Figures South - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 600 500 508 439 413 400 384 309 309 300 280 255 225 200 100 0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ 2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Print CONNECTIONS Circulation 25 Key Print Figures - Newspapers circulation Source: CIM Press Brand Report Print Circulation: Number of copies sold/given on an average issue.
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