1 MARKET PERFORMANCESCONNECTIONS BAROMETER StatusApril2017

2 Gross media investments evolution p.4

Key TV figures p.7

Top websites p.14

Key radio figures p.18

Print circulation p.25

OOH ratings p.29

3 Gross MediaCONNECTIONS Investments Evolution

4 GROSS MEDIA INVESTMENTS Market National North South • € Mo • 1.049,2 • 616,2 • 433,0 EVOLUTION • vs YTD-16 * • - 2,3% • - 5,2% • + 2,1% Jan-Mar 2017 • % Region • 100% • 59% • 41% Source: MDB / Nielsen

Media (vs YTD-16 *) Ecogroups (vs YTD-16 *)

207% Petcare Radio 9% 12% Transport

TV -1% 8% Clothing 7% House Eq. Free press -2% 1% Services -3% Retail Newspapers -7% -6% Health

Magazines -7% -10% Telecom -12% Cleaning OOH -9% -16% Food -18% Beauty Cinema -15% -22% Energy

NB : Internet figures 2017 vs past - no comparison allowed due to drastic methodological changes * : internet not included MDB TOP 30 ADVERTISERS - Jan-Mar 2017 Source: MDB / Nielsen - Gross investments in € Mo (only commercial companies)

Rank ADV.GROUP Gross Inv. vs YTD-16 * Rank ADV.GROUP Gross Inv. vs YTD-16 *

1 D'IETEREN GROUP 33,4 109 16 LOTERIE NATIONALE 8,4 116 2 PROCTER & GAMBLE 24,1 87 17 L'OREAL GROUP 8,3 102 3 RENAULT-NISSAN ALLIANCE 21,8 84 18 THOMAS COOK 7,9 85 4 RECKITT & BENCKISER 19,3 104 19 MONDELEZ INTERNATIONAL 7,9 102 5 PSA PEUGEOT CITROEN 17,2 119 20 DAIMLER BENZ GROUP 7,7 169 6 ORANGE 13,1 153 21 CARREFOUR GROUP 7,5 92 7 PROXIMUS GROUP 12,3 54 22 FORD MOTOR COMPANY 6,7 135 8 BMW GROUP 11,6 208 23 METRO GROUPE 6,7 155 9 TELENET GROUP 11,2 98 24 ALCOPA 6,7 171 10 COLRUYT GROUP 10,9 108 25 LIDL & CO 6,6 91 11 FIAT CHRYSLER AUTOMOBILES 9,9 119 26 COCA-COLA COMPANY 6,3 88 12 UNILEVER 9,5 57 27 TRIVAGO 5,8 167 13 KBC GROUP 9,4 218 28 NETHYS 5,5 120 14 AHOLD DELHAIZE 9,0 52 29 DANONE GROUP 5,5 67 15 ING GROUP 8,7 82 30 BELFIUS 5,5 71

NB : Index - internet not included Key TV FiguresCONNECTIONS

7 Key TV figures North - April 2017 Source: CIM TV - Live +7 including guests

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - no commission) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD

VTM PRP 18-54 6,9 7,5 25,7 25,5 1.002 776

Q2 PRP 18-44 2,0 2,1 8,7 8,3 1.184 805

VITAYA PRP 18-54 1,2 1,4 4,4 4,6 824 710

VIER PRP 18-54 2,9 3,1 10,8 10,5 1.054 886

VIJF PRP 18-54 1,4 1,6 5,2 5,5 839 649

Total TV PRP 18-54 27,0 29,4

Total TV PRP 18-44 23,4 25,9 Key TV indexes North - April 2017 Source: CIM TV - Live +7 including guests

RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD vs P-1 vs P-1 vs Channel's Objective

VTM PRP 18-54 90 98 92 99 100 98

Q2 PRP 18-44 81 84 85 87 127 110

VITAYA PRP 18-54 113 113 116 114 100 109

VIER PRP 18-54 87 88 89 89 102 106

VIJF PRP 18-54 98 103 100 104 98 94

Total TV PRP 18-54 98 99

Total TV PRP 18-44 95 97 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Apr - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+)

Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 30,6% 31,1% 30,5% 30,8% 101 Total channels (Live + TSV) " 89,7% 87,8% 85,6% 86,3% 101 VHS + DVD player + Blue Ray " 2,6% 3,6% 4,7% 4,0% 86 Audience share TSU (%) (2) Video on demand + Digital recorder " 6,6% 7,6% 8,3% 8,5% 103 Game console and other devices (3) " 1,2% 1,1% 1,4% 1,2% 87 All Channels " 10,7% 12,1% 16,0% 25,1% 156 % Time shift viewing (4) Main Channels (5) " 13,7% 14,7% 19,9% 28,2% 142 Commercial breaks rating Main channels (5) - Live " 88 89 87 87 vs Full daypart rating Main channels (5) - TSV " 24 24 27 30 All TV channels (Live) Total day 139 137 125 114 91 ATV All TV channels (TSV) " 14 15 20 32 162 (Average daily viewing time) All TV channels (Live + TSV) " 153 152 145 146 101 in minutes Other TV Screen Usage " 23 29 32 31 98 Total TV Screen Usage " 176 181 177 178 100

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF Key TV figures South - April 2017 Source: CIM TV - Live +7 including guests

CHANNEL's RATING (%) AUDIENCE SHARE (%) C/GRP (€ - with comm.) CHANNEL MARKETING 17:00-23:00 17:00-23:00 Total Day TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD

RTL-TVI PRP 18-54 7,4 8,5 25,4 27,1 954 790

Club-RTL MEN 18-54 1,6 1,5 6,9 6,2 983 932

Plug-RTL ALL 15-34 0,9 0,9 5,1 5,1 883 727

La Une PRP 18-54 3,8 4,2 12,8 13,6 834 716

La Deux PRP 18-54 1,6 1,6 5,4 5,0 723 618

AB3 PRP 18-44 2,3 2,6 9,2 9,7 779 626

TTV PRP 18-54 29,3 31,1

TTV PRP 18-44 25,4 27,2

TTV ALL 15-34 17,0 18,4

TTV MEN 18-54 22,8 23,9 Key TV indexes South - April 2017 Source: CIM TV - Live +7 including guests

RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 CHANNEL TARGET Apr-17 YTD Apr-17 YTD Apr-17 YTD vs P-1 vs P-1 vs Channel's Objective

RTL-TVI PRP 18-54 85 92 93 99 109 105

Club-RTL MEN 18-54 104 92 107 97 105 114

Plug-RTL ALL 15-34 65 69 74 78 100 98

La Une PRP 18-54 96 92 105 99 108 106

La Deux PRP 18-54 90 95 98 103 104 102

AB3 PRP 18-44 88 99 98 109 107 100

TTV PRP 18-54 91 93

TTV PRP 18-44 90 91

TTV ALL 15-34 88 89

TTV MEN 18-54 97 95 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Apr - Targetgroup: ALL 18-54 Source: CIM TV - Live +6 including guests (2014-2015) / Live +7 including guests (2016+)

Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD-17 17 vs 16

Rating (%) TSU (Total Screen Usage) (1) 17-23:00 33,6% 34,6% 35,5% 35,0% 98 Total channels (Live + TSV) " 82,0% 81,7% 81,6% 78,6% 96 VHS + DVD player + Blue Ray " 5,2% 7,2% 6,9% 7,3% 106 Audience share TSU (%) (2) Video on demand + Digital recorder " 10,3% 9,8% 10,8% 13,4% 124

Game console and other devices (3) " 2,5% 1,3% 0,7% 0,7% 99 All Channels " 8,8% 7,7% 12,9% 17,9% 139 % Time shift viewing (4) Main Channels (5) " 9,9% 8,4% 14,0% 19,6% 139

Commercial breaks rating vs Main channels (5) - Live " 89 90 90 89 Full daypart rating Main channels (5) - TSV " 42 43 51 50 All TV channels (Live) Total day 164 171 166 151 91 ATV All TV channels (TSV) " 13 12 21 28 135 (Average daily viewing time) All TV channels (Live + TSV) " 177 183 187 179 96 in minutes Other TV Screen Usage " 49 50 52 56 109 Total TV Screen Usage " 225 233 238 235 98

(1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc… (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL Top WebsitesCONNECTIONS

14 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore

Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel- based study. Not to be compared ! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site.

* : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Key Digital Figures - TOP BELGIAN WEBSITES - Apr-17 Source: CIM internet - NB: Unique browsers on an average day

Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers

1 HLN.be 1.146.228 11 RTL.be 220.323 2 Nieuwsblad 995.792 12 Kapaza 213.084 3 2dehands.be-2ememain.be 426.745 13 DH.be 210.341 4 Sudinfo 360.419 14 Le Soir 208.363 5 De Standaard 300.884 15 Het Belang van Limburg 203.660 6 Gazet van Antwerpen 269.868 16 Knack-Le Vif 200.003 7 Sporza 260.970 17 VTM 163.536 8 RTBF.be 238.136 18 De Morgen 142.744 9 Immoweb 233.172 19 L'Avenir.net 136.691 10 Deredactie.be 230.503 20 Flair 125.862 Key Digital Figures - TOP Non-CIM WEBSITES - Apr-17 Source: COMSCORE

Website Daily Visitors (000)

GOOGLE.BE 1.046 MSN.COM 914 MSN.BE 867 FACEBOOK.COM 759 LIVE.COM 549 LINKEDIN.COM 543 GOOGLE.COM 365 BING.COM 296 YOUTUBE.COM 293 YAHOO.COM 246 Key Radio FiguresCONNECTIONS

18 Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

7,0

6,0 6,1

5,0 4,3 4,5 4,0

3,0 2,4 2,0 1,5 1,4 1,2 1,0

0,0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

2016 - Wave 1 6% 7% 16% 30% 19% 9% 6% 8%

2016 - Wave 2 7% 7% 19% 25% 20% 10% 5% 8%

2016 - Wave 3 6% 6% 19% 26% 20% 10% 5% 8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Radio 1 Radio 2 MNM Stu Bru

Q-Music JOE FM Nostalgie Other Key Radio Figures North - Average C/GRP* (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) * : no gency commission

600 539 500 510

400 338 300

212 216 200 182 150 100

0

Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie

2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

4,0

3,3 3,0

2,0 1,7 1,6 1,3 1,3 1,1 1,0 0,8 0,6 0,5

0,0

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

2016 - Wave 1 4% 9% 7% 6% 8% 24% 9% 12% 5% 16%

2016 - Wave 2 3% 8% 8% 5% 10% 25% 10% 13% 5% 14%

2016 - Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

La 1ère VivaCité Classic 21 Pure FM Bel-RTL

Contact Nostalgie NRJ Fun Radio Other Key Radio Figures South - Average C/GRP (€) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break)

600

500 508 439 413 400 384

309 309 300 280 255 225 200

100

0

La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ

2016 - Wave 1 2016 - Wave 2 2016 - Wave 3 Print CONNECTIONS Circulation

25 Key Print Figures - Newspapers circulation Source: CIM Press Brand Report

Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. “Cim-authentified” datas. Newpapers circulation includes digital sales. Key Print Figures - Newspapers Circulation (Paid + Free) Jan-Dec 2016 (Source: CIM Press Brand Report)

NORTH Circulation vs P-1 % Digital SOUTH Circulation vs P-1 % Digital

Het Laatste Nieuws 275.661 100 4,2% Sud Presse 89.977 96 9,8% Het Nieuwsblad 240.141 95 4,6% L'Avenir 82.834 97 5,8% De Standaard 101.461 99 16,9% Le Soir 68.493 102 18,3% Het Belang van Limburg 94.261 98 6,2% DH/Les Sports 43.363 99 5,1% Gazet van Antwerpen 88.383 95 5,8% La Libre Belgique 37.239 102 10,3% De Morgen 55.756 100 29,2% L'Echo 16.495 101 38,8% De Tijd 42.008 102 36,5% Grenz Echo 10.309 98 2,1%

Total North 897.671 98 9,2% Total South 348.710 99 11,1% Key Print Figures - Magazines Circulation (Paid + Free) Q4 2015-Q3 2016 (Source: CIM Authentification)

NL-speaking FR-speaking Both languages Categories Circulation vs P-1 Circulation vs P-1 Circulation vs P-1

Television 748.804 86 464.904 95 Women 436.950 93 214.214 90 Business & News 121.321 98 151.033 95 46.206 103 Generation (Youth/Senior) 17.324 98 103.222 103 Men 28.292 96 17.847 96 42.799 99 Lifestyle & Travel 80.226 95 Build & Deco 15.889 89 16.723 91 18.797 78

TOTAL 1.351.256 89 882.045 94 291.250 98 OOH ratingsCONNECTIONS

29 Key OOH Figures - Panoramic & Classic billboards GRP’s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2)

JCD Superstar National 189 CC MOF Mega 16 181 BP Belgium 800 170

CC MOF Maxi Mix 520 151

BP Cover 600 141

BP Access 500 132

CC MOF Supermix 440 123

CC MOF 16m² + 103 JCD Prestige 130… 51

CC MOF 36 100 48 Key OOH Figures - Street billboards GRP’s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2)

CC Adshel Maximum… 430

JCD Booster 423

CC Adshel BeSST 384

JCD Authentic Lady 381 JCD Authentic Young 380 CC Adshel Optimum XL 376 JCD Taste 338 JCD Conso 86 47 JCD Metro Digital 32 Contact : [email protected]