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Linux on POWER ■ 1 2 Look out Batman and Robin—Here Comes the Dynamic Duo of Linux and IBM’S POWER Chip

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Linux on POWER ■ 1 2 Look out Batman and Robin—Here Comes the Dynamic Duo of Linux and IBM’S POWER Chip IB M ’s Irving Wladawsky-Berge r Red Hat CEO Matthew Szulik on discusses the growing influence his company’s direction in the of Linux Page 18 Linux marketplace Page 24 FEBRUARY 2004 Executive Report f rom IBM LBusinessINU and Linux in an On DemandX Wo r l d Linux at IBM LinuxLinux onon POWERPOWER Realizing the Business benefits of open source computing page 12 ExecutiveLINUX Report f r o m I B M Cover Story Linux on POWER ■ 1 2 Look out Batman and Robin—Here comes the dynamic duo of Linux and IBM’s POWER chip. By Jim Utsler F e a t u re s Open for Business ■ 8 IBM’s Bill Zeitler explains the benefits of Linux Open Standards for businesses and governments. By David Scholes Linux Helps Connect the W o r l d ■ 1 8 IBM’s Irving Wladawsky-Berger on the worldwide allure of Linux. By Rayme Jernigan Moving For w a rd ■ 2 4 Red Hat Enterprise Linux becomes a driving force in Open Source communities. By Rayme Jernigan TOURCast: A Real-Time Golf Coverage Application on Linux ■ 2 8 ShotLink and TOURCast connect spectators to the PGA Page 12 TOUR tournament. By Dee-Ann LeBlanc G e rman Government Accelerates its Linux Adoption ■ 3 4 IBM’s German GM discusses the importance of open source software. By Sabina Stein The Buzz About Blades ■ 3 7 With a new blade server running Linux, less is really more. By Alicia Bartz Page 8 Page 18 D e p a rt m e n t s Executive Viewpoint ■ 1 Linux: The Tip of the Iceberg Linux Line ■ 4 0 ^ customers discuss the benefits of open source Page 28 Page 34 2 F E B R U A R Y 2 0 0 4 LINUX EXECUTIVE REPORT w w w.ibm.com/linux A USER PUBLICATI O N L i n u x : The Tip of the Iceberg elcome to the premiere edition of Linux Exec u t i v e In this issue, we take a look at the POWER* chip, and W Report from IBM. how Linux and POWER together provide unbeatable 64- 2003 was the year that Linux hit its stride, both inside bit performance at a remarkable price. Bill Zeitler, senior IBM and in the marketplace. We see growing evidence vice president and group executive for IBM Systems that Linux is sweeping the market, much as we predicted Group, tells us why customers have been adopting Linux it would three years ago when we came to our first so aggressively. Irving Wladawsky-Berger, IBM vice Li n u x World as one of the few commercial vendors to see president of technology and strategy, talks about Linux its potential. and open standards. Walter Raizner, IBM country general Now we are joined by all of you who share that vision. manager for Germany, discusses the aggressive adoption In the three years since we first embraced Linux, we of Linux by the German government. And Red Hat CEO have signed the 100,000th developer to work with IBM Matthew Szulik discusses how Red Hat has extended its to develop applications with our middleware. Red Hat partnership with IBM, and shares his views on recent v.3 is now supported across all of IBM’s ^ fa m i- challenges to the GPL. lies. We also partner with Novell and SUSE LINUX, as We also have a feature from Dee-Ann LeBlanc about well as Linux distributors in each geography. And we the TOURCast application, hosted by Linux Virtual have signed agreements with a number of governments Services, which provides golf fans with PGA golf action including those in the United Kingdom, Russia, China and commentary online, in real-time—on demand. And and Brazil, as governments around the world continue to we take a look at IBM BladeCenter*, the remarkable accelerate their adoption of Linux. speed at which BladeCenter and Linux have been selling The commercial sector has been swept along as well. into the market, and preview the new high-performance, A VARBusiness survey found that Linux is being used by low-cost JS20 POWER blade. roughly 20 percent of all corporations. In the embedded We hope this magazine will be an asset that will help m a r kets, Wind River Systems, who currently owns connect you to the value of Linux, and to the world of around 30 percent of the embedded software tools mar- open standards and on demand computing. ket, embraced Linux and joined both the Eclipse Consortium and the Open Source Development Labs. And Japanese cell phone service provider NTT DoCoMo urged its handset suppliers to build Linux-based cell phones to cut cost. This is just the tip of the iceberg. In this and future editions, we’ll be giving industry analysts, our business partners and our customers a look at IBM’s Linux plans and initiatives, our strategy, our new offerings and some Linux applications. We’ll look at Jim Stallings happenings in the industry. And we’ll occasionally ven- General Manager, Linux ture a look at what we think might lie ahead. IBM Corporation F E B R U A R Y 2 0 0 4 LINUX EXECUTIVE REPORT w w w.ibm.com/linux 1 ExecutiveLINUX Report f r o m I B M E D I T O R I A L EXECUTIVE PUBLISHER/BUSINESS DEVELOPMENT . Barry R. Mittelman ([email protected]) MANAGING EDITOR . Rayme Jernigan ([email protected]) CONTRIBUTING EDITOR . Marty Reilly ([email protected]) CUSTOM PUBLISHER: MSP TECHMEDIA E D I T O R I A L A S S O C I ATE EDITORS . Evelyn Hoover Tess Langfus Doug Rock SENIOR WRITER . Jim Utsler P R O D U C T I O N PRODUCTION MANAGER . Melissa Turgeon A RT DIRECTOR . David Sather A D V E RT I S I N G / S A L E S DIRECTOR OF SALES AND MARKETING . Mari Adamson-Bray C I R C U L AT I O N C I R C U L ATION MANAGER . Bea Jaeger © Copyright 2004 by International Business Machines (IBM) Corporation. This magazine could contain technical inaccuracies or typographical errors. Also, illustrations contained herein may show prototype equipment. Your system configuration may differ slightly. This magazine contains small programs that are furnished by IBM as simple examples to provide an illustration. These examples have not been thoroughly tested under all conditions. IBM, theref o re, cannot guarantee or imply rel i a b i l i t y, servi c e a b i l i t y, or function of these programs. All programs contained herei n a re provided to you “AS IS.” IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PA RTICULAR PURPOSE ARE EX P R E S S LY DISCLAIMED. All rights res e rv e d . All customer examples cited rep resent the results achieved by some customers who use IBM products. Actual environmental costs and perfo r- mance characteristics will vary depending on individual customer configurations and conditions. Information concerning non-IBM products was obtained from the products' suppliers. Questions on their capabilities should be addressed with the suppliers. Reprints: To order reprints, contact Scott Henry at (612) 313-1780. Linux Executive Report from IBM is published by the International Business Machines Corporation, Route 100, Somers, NY 10589. The articles in this magazine re p resent the views of the authors and are not necessarily those of IBM. Names of products and services marked with * may be trademarks of their respective companies. Printed on recycled paper—10% post-consumer. Printed in the U.S.A. 4 F E B R U A R Y 2 0 0 4 LINUX EXECUTIVE REPORT w w w.ibm.com/linux pen for Business IB M ’ s Bill Zeitler explains the benefits of Linux open standar ds for businesses and gover nm e n t s inux has gained a strong foothold in corpora- BY DAVID SCHOLES tions and in the government sector. To find L out how the open source operating system is changing business and IT practices, IBM Te c h n o l o g y Writer David Scholes sat down with IBM’s Bill Zeitler, senior vice president and group executive, IBM Systems Group, for a one-on-one interv i e w. Q: As CEOs look to IT more strategically, it’s bound to change the relationship between IT and businesses. Is that happening? How has Linux contributed? A: What we’re seeing as a result of this move to open standards, Linux, Java* and the like, is a shift in the rela- tionship between business and technology. In the “old world” the ecosystems that arose were vendor-centric, built around core technologies and operating systems. These proprietary bonds created vertically integrated stacks built on Sun* processors and Solaris, or Wintel platforms, for example. Businesses were forced to lock into an architecture, because breaking this proprietary bond was costly and disruptive. There was little flexibility for customers and business needs took a back seat to the latest “killer app.” The open movement changes all this. Now, we’re seeing a very dramatic shift from an ecosystem where ven- dors called the shots, to a new ecosystem that’s based on what businesses want to accomplish and what technol- ogy can do to reach those objectives. 8 F E B R U A R Y 2 0 0 4 LINUX EXECUTIVE REPORT w w w.ibm.com/linux F E B R U A R Y 2 0 0 4 LINUX EXECUTIVE REPORT w w w.ibm.com/linux 9 No longer are companies locked into a particular architec- the era of the open platform.
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