GAME DEVELOPERS CONFERENCE 2005 PREVIEW Future Vision
>> PRODUCT REVIEW NDL’s GAMEBRYO 1.2 ENGINE FEBRUARY 2005 THE LEADING GAME INDUSTRY MAGAZINE >> ANNUAL GDC PREVIEW >>FEMALE MARKET SHARE >>BREAKAWAY INTERVIEW SHOW HIGHLIGHTS AND HOW MUCH MONEY CEO DOUG WHATLEY STAFF SESSION PICKS ISN’T BEING SPENT SPILLS SERIOUS BEANS POSTMORTEM: UP YOUR ARSENAL! ON AND OFFLINE WITH RATCHET & CLANK []CONTENTS FEBRUARY 2005 VOLUME 12, NUMBER 2 FEATURES 9 GAME DEVELOPERS CONFERENCE 2005 PREVIEW Future Vision. IGF. Serious Games. City by the Bay. If you haven’t met the buzzwords and acronyms yet, you’d better get acquainted, and soon. The 2005 Game Developers Conference is primed for March 7–11 in San Francisco. We’ve got outlooks and opinions on the lectures, roundtables, and panel discussions, as well as commentary on the highlights of the week’s agenda. By Simon Carless 9 16 INCREASING THE BOTTOM LINE: WINNING THE WOMEN’S MARKET SHARE The amount of money women have to spend—and indeed do spend—on electronic entertainment hasn’t been assessed into a well reasoned, comprehensive business plan in the game industry. Through a deep 28 understanding of the facts and by listening to the successes of other industries, developers, publishers, and retailers may be able to 16 (finally) earn serious money from this POSTMORTEM mostly untapped market. By Clarinda Merripen 28 UP YOUR ARSENAL: ON AND OFFLINE IN RATCHET & CLANK In this third adaptation of the entertaining RATCHET & CLANK series, 25 Insomniac ventured into the unknown by adding online gameplay. BREAKING THE WAVES Despite the usual issues, like creating a sequel without cloning the Doug Whatley, CEO of BreakAway Games, original, and careful scheduling (the team’s production timeline was shares his thoughts about the game a scant 13 months), Insomniac had the game out the door a week industry, how his company got into serious early.
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