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TEXASNOVEMBER 2018 in Bloom with

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CONTACT US TODAY TO LEARN HOW YOU CAN JOIN OUR NETWORK! Call: 1-800-BloomNet (1-800-256-6663) • Email: [email protected] • Visit: www.bloomnet.net 4 The Value of TSFA

N OTexas V E M B E R 2 0 1 8 | Vin O L U M BloomE X X X X I V | N U M B E R 10 Membership 5 THANKS SHARON McGUKIN

From the 6-7 FLORALS FROM THE FORUM It has been provenPresident time and again that active participation 8 EXPERIENCE adds value to your membership in TSFA! I firmly believe that membership in TSFA is essential to being a successful 9 TEXAS FLORAL SHOWCASE: EXPERIENCE florist in Texas. As TSFA members, we have a competitive advantage over non-member florists for numerous reasons. 10 PROFESSIONAL CERTIFICATION First and foremost is the education and certification 11 HIGH SCHOOL CERTIFICATION through our Texas Master Florist (TMF) program. This program is cutting edge with additional updates coming 12 EDUCATION forward to ensure the best education and training possible. TSFA President Tom Wolfe, Sr. Having Texas Master Florist certification validates both 13 SCHOLARSHIPS you and your business as the professional to the consumer. 14 RECOGNITION Our Texas Floral Showcase circuit allows us to reach out regionally to more florists across the state with an evening filled with rich floral design concepts and techniques. 15 INVOLVEMENT This is an accessible and inexpensive educational opportunity for both novice and experienced designers. Showcases also include a chance to learn more about the 16-17 SUPPORTING ONE ANOTHER business side of the floral industry and the opportunity to meet those in your area. 18 PROMOTION & MARKETING The Texas Floral Expo, scheduled July 26-28 in Georgetown, is basically a homecoming for florists gathering to network and capture opportunities for education and 19 A TEXAS TWIST ON FLORAL INNOVATIONS hands-on training. The weekend is packed full of the absolute best presenters in INNOVATION IN BLOOM a given topic not only from Texas, but world-wide. The Texas Floral Education BLOSSOMS ON THE BAYOU underwriters support this event as well as the regional showcases held throughout 20 COBY NEAL AIFD PFCI the year displaying the latest products that are trending in the floral industry. These underwriters, offering the absolute best of products and services in the floral COMPETITION industry, contribute greatly to TSFA’s success. 21 LEGISLATIVE Lastly and, to me, the most important part of membership in TSFA, are the 22 opportunities provided to network. TSFA provides the best possible chance to meet 23 MAKING TEXAS FLORAL EDUCATION other florists and exchange ideas and discuss issues that are so important in the floral POSSIBLE industry. The opportunities are endless. The friendships life-long. VOLUNTEER These are only a few of the many examples that I see valued by TSFA members who 24 are involved. We invite you to take full advantage of your membership! 25 NEW MEMBERS THE OFFICIAL PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION P.O. Box 170760 | Austin, Texas 78717 | 512.834.0361 | FAX 512.834.2150 | 800.375.0361 | www.tsfa.org | E-mail [email protected] TSFA BOARD STAFF President Tom Wolfe, Sr. Publisher and Managing Editor | Dianna Nordman AAF Immediate Past President Debbie Woltmann TMFA Editor | Lynn Lary McLean AAF AIFD PFCI TMF First Vice President Gina Waters AAF TMFA Director of Education and Membership | Taressa Dominguez Second Vice President Cheryl Vaughan TMFA Administrative Assistant | Carole Sayegh Retail Directors Production | Graphics by Kandi, Inc. Charles Ingrum | Jodi McShan AAF TMF | Amy Neugebauer AIFD TMFA Cover Credit | Courtesy of Park Hill Collection Wholesale Director Hein Verver Cover Photography | Nancy Nolan Grower Director Jack Weatherford

Texas in Bloom USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to Texas in Bloom. Located at 715 Discovery Blvd., Suite 403, Cedar Park, TX 78613. Periodicals Postage Paid at Austin, Texas and at additional mailing offices. Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to Texas in Bloom, P.O. Box 170760, Austin, TX 78717. 3 | TEXAS in Bloom | November 2018 The Value of TSFA Membership Cultivating Member Success and a Strong Floral Community for 104 Years! Professional Development | Professional Certification | High School Certification | Education | Scholarships Competition | Promotion & Marketing | Volunteer | Involvement | Networking | Legislative | Recognition Insurance | Savings | Support | Sharing with One Another | Supporting One Another | Social

In 2017 - 2018 TSFA has reached 460 individuals with additional educational programs scheduled, through our established educational platforms offering a variety of opportunities for professional development for Texas florists. The Texas Floral Showcase travelled Texas. The Texas Floral Forum was the highlighted floral event of the summer! As we look to 2019, the strength of programming will continue to experience the absolute best! Click to Your Calendar and post today to attend a Texas Floral Showcase in your area! Then scroll to July 26-28 and post to attend the Texas Floral Expo 2019!!! The TSFA Education Committee leads the way to significant updates and rewrites on the Professional Certified Florist Certification. The addition of new subjects adds to the relevance of the certification. This opportunity for Professional Certification will reach not only Texas florists but also those across the nation registered in this program. The High School Level 1 Certification and Knowledge Based certification expansion to a Level 2 Certification continues to be strong. The Level 1 Certification Program embraced the interest of youth with the The ValueTSFA Education of TSFA Committee testing Membership 5,919 students in 2017 and 2018. In this issue, we will share many valuable reasons to131 get were involved, tested enhance in Level your 2 professional Certification. development through educationThe and Texas certification, School of Floraland make Design an impact educates on your students industry in by classes giving offered back. throughout the year. OpportunitiesBeing actively for involved professional in the Texas development State Florists’ were Association experienced can be in valuable other areas in many as collectively we work to sell more flowers! The success ofareas our of efforts your life, led both to additional personally andpossibilities professionally. with the Designer of the Year Competition held during the prestigious Houston Azalea Trail, with an additional 3,000 experiencing Texas educational offerings. CultivatingThe success of Member our social Success media highlighted and a Strong all that Floral we accomplished Community and more,for 101 reaching Years! over a half a million this year Education | Networking | Involvementand over | Certification 5,9859 followers | Training with | these Volunteer numbers | Representation still climbing | today! Support Insurance | Savings | Promotion | Marketing | Social | Competition | Scholarships TEXAS STATE FLORISTS’ ASSOCIATION ProfessionalPROFESSIONAL Development DEVELOPMENT A Lifetime of Learning

January 27, 2016 July 16-17, 2016 The Summit Club | Longview, Texas Tapatio Springs | Boerne, Texas Chair: Shana Brittain TMFA Chair: Gina Waters TMF

March 30, 2016 E X P O • 2 0 1 7 October 8-9, 2016 Club at Sonterra | San Antonio, Texas InterContinental Dallas | Dallas, Texas Chair: Cheryl Vaughan TMFA Chair: Charles Ingrum 2017 • SHOWCASE • 2018 FORUM•2018 EVENTS it’s love atit’s firstlove at site! first site! themarket by themarket by Certification Education ORA ORAL FL L F L D Principles & Elements Curriculum 1 1 D E L E S L E S I G E V I G V E N

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C dutch flowers standing orders oasis foam Direct from Everyday essentials Keep flowers A S S O C I A T I O N Professional Development Professional E Holland. and more. fresher longer! R N dutch flowers standing orders SHOP NOW oasis foam SHOP NOW SHOP NOW C TIF TIO S C H O O L O F F L O R A L D E S I G N Direct from Everyday essentials Keep flowers E ICA ® ® Holland. and more. fresher longer! R N EL TW SHOP NOW SHOP NOW SHOP NOW T O EV O IFICATI L

F L O N Get everything you need online in no time. R O A I L T CONTAINERS FLOWERS SUPPLIES A D C E FI SIG TI Get everything you need online in no time. N CER With instant access to a huge selection of Teleflora CONTAINERS theFLOWERSmarket SUPPLIEScontainers, farm-direct flowers and supplies, it’s easy The Bloomin’ Texan | October 2015 | 4 by to love our new one-stop online shop. Sign on to MyTeleflora.com and experience themarket today! our one-stop online shop Shop themarket.myteleflora.com With instant access to a huge selection of Teleflora The Bloomin’ Texan | January 2015 | 17 themarket containers, farm-direct flowers and supplies, it’s easy by to love our new one-stop online shop. Sign on to MyTeleflora.com and experience themarket today! our one-stop online shop Shop themarket.myteleflora.com The Bloomin’ Texan | January 2015 | 17

The Bloomin’ Texan | October 2015 | 31 Texas Thanks Sharon McGukin

Sharon McGukin AIFD AAF PFCI travelled the state of Texas providing information of the 2018 • SHOWCASE • 2019 upmost importance to face the challenges in business today. In typical “Sharon Style” the presentation was well researched and spot on. An understanding as we traveled across the state! of all that surrounds us, as well The best in programming this year is largely credited to as a glimpse into all that awaits, a presenter who consistently brings a well researched was shared in a way that was presentation providing the absolute best in education. easily understood with the good Texas thanks Sharon McGukin AIFD AAF PFCI. This news being that true opportunity program written exclusively for Texas was . The awaits the savvy floral design content provided knowledge for professional development professional. to lead the way to expand business opportunities through knowledge of trends and an understanding of all that awaits The strength of the Texas Floral Showcase, presented regionally across the retail marketplace. our great state, was in 2018! The information as well as the trend review, complete with design styles that substantiated the In addition to the overall support of the Texas Floral outlook, established a well laid out plan of action. Each design brought Education Underwriters, these companies have partnered forward the need for an understanding of the principles and elements of with Texas to bring forward this educational programming. design as well as an outreach in what is up and coming in trend research. CalFlowers | Design Master | Smithers-Oasis | Rio Roses Looking forward we discovered, through the well researched presentation, Texas Floral Endowment | TSFA Past Presidents that experience based retail will dominate the traditional marketplace. When the consumer has completed their online purchases and is ready to step away from the computer, they will most definitely seek experience- Texas Thanks You based retail. This continues to lead us forward with EXPER ENCE as the for not only providing the product to make these ideas basis for the 2019 educational programming. profitable to produce but also for the additional funding to bring these ideas to Longview, Fort Worth and Lubbock. Texas would like to express our most sincere appreciation to Sharon McGukin for traveling Texas and sharing not only your most amazing A special thank you to each local chair and to the design design talent but also opening up the unlimited possibilities that we know to assistants and committee in each local area that be true as substantiated by your research. The information shared will long contributed to the overall success of the event! make a difference to each and everyone who attended this program. Thank Thank you for giving so generously of your time and you Sharon for all you do to bring the best in education to this industry. talent to elevate the event. Your dedication is reflected in the record attendance in each area! Texas Proud!

IN THREE REGIONS OF TEXAS

Texas Floral Showcase Texas Floral Showcase Texas Floral Showcase in the East Texas Region in the Metroplex Region in the West Texas Region January 24, 2018 April 11,2018 October 3, 2018 Longview Fort Worth Lubbock Chair Patty Fair Chair Kelly Norvell AIFD TMF Chair Kassie Baker

5 | TEXAS in Bloom | November 2018 Florals from the Forum Florals from the Forum will be a feature moving forward where design notes and success stories are shared from skills fine-tuned at the Forum!

Photography Credit |Mara Williams Photography

EXPER ENCE Texas Floral Education at it’s Finest 2019 Texas Floral Event Chairs and Cities!

EXPER ENCE Texas Floral Expo July 26-28 Sheraton Georgetown Chair Cheryl Vaughan TMFA

EXPER ENCE Texas Floral Showcase in three Regions EXPO•2019 Texas Floral Showcase in the West Texas Region January 23, 2019 | El Paso Zoo Chair Marisa Guerrero AIFD Texas Floral Showcase in the Gulf Coast Region June 5, 2019 | Houston Racquet Club Chair Mary McCarthy AIFD TMFA Texas Floral Showcase in the Rio Grande Valley Region Fall 2019 | Rio Grande Valley Chair Abel Gonzalez - Mencio TMF

2019 • SHOWCASE • 2020 EXPER ENCE Texas Designer of the Year Competition February 20, 2019 Texas State Capitol Chair Coby Neal AIFD PFCI EXPER ENCE Florescence April 16-17, 2019 EVENTS The Museum of Fine Arts | Houston Chair Susan Weatherford 8 | TEXAS in Bloom | November 2018 EXPER ENCE THELIFETIME FIRST TEXAS FLORAL OF SHOWCASELEARNING IN 2019 WITH PRESENTER Jenny Thomasson

With the 2018 research leading to the importance of experienced based retail TSFA presents this program, written exclusively for Texas! EXPER ENCE will outline various opportunities for today’s retailer LIFETIME OF LEARNING to expand business to a new level and truly set your place of EXPER ENCE EXPERA LIFETIME OF LEARNINGENCEbusiness as the most professional! TEXAS FLORAL EDUCAT ON A LIFETIME OF LEARNING Jackie Lacey AAF AIFD CFD PFCI will provide marketing information A LIFETIMETEXAS OF FLORAL EDUCAT ONLEARNING LIFETIME OF LEARNINGthat eases the development of these opportunities! TSFA EDUCAT ON A LIFETIME OF LEARNING

TSFA EDUCAT ON JennyLIFETIME Thomasson OF LEARNING AIFD PFCI EMC CFD is the Design Director & Principal, of Stems Florist in St. Louis, MO. She became a member of AIFD, the very prestigious group of international floral designers. In TEXAS FLORAL2011, she was EDUCATinducted into PFCI, Professional Floral Commentators ON International, in 2015 and in 2016 she earned the designation of EMC, A LIFETIME EuropeanOF Master LEARNING Certificate. Jenny has been honored to be part of decorating the White House for Christmas and being part of the AIFD Team at the Philadelphia Flower Show in 2016 and 2017. She presented a main stage program at the 2015 AIFD Symposium in Denver, led an Inspiration Session at 2018 AIFD Symposium in Washington, D.C., represented North America in "Fleur Amour 2016" and was a featured designer in TEXAS FLORAL"Fleur AmourEDUCAT 2018" in Belgium. ON Her constant pursuit of education and dedication to the industry is ever growing and she enjoys pushing the boundaries of American LIFETIME OFfloristry. LEARNING

Register by January 1st and Save $19.50 as a TSFA member! Texas Floral Showcase January 23, 3019 TSFA EDUCATEl Paso Zoo | El Paso, Texas ON 6:00pm | Shop the Product Gallery and see all that is New! A LIFETIME 7:00pmOF | Dinner LEARNING and Time to Network 8:00pm | Jenny Thomasson to present EXPER ENCE LIFETIME OF LEARNING

2019 • SHOWCASE • 2020 Staying the night in EXPEREl Paso? ENCE Visit tsfa.org for complete information.A LIFETIME OF LEARNING TEXAS FLORAL EDUCAT ON A LIFETIME OF LEARNING

TEXAS FLORAL EDUCAT ON LIFETIME OF LEARNING

TSFA EDUCAT ON TSFA EDUCATA LIFETIME ON OF LEARNING TSFA EDUCAT ON LIFETIME OF LEARNINGLIFETIME OF LEARNING C E R T A L I F I N E D O I F S The TSFA Education Committee L S O E R F

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S leads the way to significant updates

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P and rewrites of the Professional Certified Florist Certification. The addition of new subjects adds to the relevance of the certification. This opportunity for Professional Certification will reach not only Texas florists but also those across the nation registered in this program.

Texas Master Florist Certification In Texas, the Professional Certified Florist Program is referred to as the Texas Certified Florist Program. This program currently consists of six design and six management classes and workshops with updates and additional components in development. This certification will expand upon the completion of the rewrites. Upon successful completion of the classes an individual may test to become a Texas Master Florist.

The Texas Master Florist Certification was first awarded in 1981. In 2018 three TSFA members were acknowledged and awarded certification.

Nine of the Texas Certified Florist Courses are now available online for students registered in the Texas Certified Florist Program. The three hands-on courses must be taken in a classroom setting offered prior to the June, Texas Master Florist testing. All Texas Master Florist candidates passing the exam in June will receive their TMF credentials during the Stars of Texas Awards Luncheon scheduled d in July.

The 2018 Graduates are: Jessica Marek TMF Jessica Smith TMF Rebecca Sullivan TMF

Texas Master Florist Advanced Certification Texas Master Florist Advanced Certification is one of the most comprehensive educational programs offered in the floral industry. This unique opportunity is designed for members who have already obtained the prestigious Texas Master Florist designation. The Texas Master Florist Advanced Certification Program of professional excellence is presented through comprehensive hands on workshops and seminars.

The 2018 graduates are: Yolanda Amos TMFA Mary Ann DeBerry TMFA Jennifer Nelson TMFA Lana King TMFA Chelsea Mahoney TMFA Professional Certification Professional

10 | TEXAS in Bloom | November 2018 it’s love at first site!

TSFA recognizes these Texas High Schools and School Districts participating in Certification High School Certification themarket by McKinney ORAL FL D Desoto High School McNeil High School 1 E L S E I Donna North High School Medina Valley High School G V Dripping Springs High School Meridian High School E N

L Dulles High School

East Central FFA Millsap High School

dutch flowers standing orders oasis foam C East View High School Mineloa ISD Direct from Everyday essentials Keep flowers E Holland. and more. fresher longer! R N Eaton High School Mineral Wells High School SHOP NOW SHOP NOW SHOP NOW TIF TIO ICA ® Edinburg High School Mount Pleasant ISD ® Edna High School Muleshoe High School Participating in El Campo High School Naaman Forest High School Participating in Level 1 Floral Elgin High School North Hopkinds ISD Level 2 Floral Design Certification Elkins High School Northwest High School Design Certification O'Donnell High School Eustace High School Onalaska ISD Alief High School Get everything you need online in no time. Abernathy ISD Floresville High School Ore City High School Angelton High School CONTAINERS FLOWERS SUPPLIES Alief High School Fort Bend ISD Banquete High School Allen High School Pasadena High School Big Sandy High School Alvarado High School Frost ISD Birdville CTA With instant access to a huge selection of Teleflora themarket containers, farm-direct flowers and supplies, it’s easy Angelton High School Frost Technical Perrrin High School by to love our new one-stop online shop. Sign on to Austin High School Gatesville ISD Central High School MyTeleflora.com and experience themarket today! Clear Creak High School our one-stop online shop Azle High School Gatesville High School Plainview High School Shop themarket.myteleflora.com Banquete High School George West High School Plano East High School Como-Pinkton High School The Bloomin’ Texan | January 2015 | 17 Bay City High School Gilmer High School Decatur High School Beckville High School Godley High School Plano West High School Eaton High School Big Sandy High School Pleasanton High School Frost Technical Birdville Technology Gonzales High School George West High School Bloomin Grove High School Ray Gilmer High School Hale Center High School Rice High School Gonzales High School Hallettsville High School Ridgepoint High School James Madison High School Breckenridge High School Hardin High School Rio Vista High School Klein Collins High School Brewer High School Harmony ISD Kline Forest High School Bridge City High School Hendrickson ISD Louise High School Bridgeland High School Royal High School Magnolia West High School Bridgeport High School Royce City High School McKinney Boyd High School Brownsboro ISD Honeygrove High School Rusk High School Northwest High School Byron Martin ATC Jacksonville High School Saltillo ISD Rouse High School Byron Nelson High School James Bowie High School Samuel Clemens High School Schulenburg High School James Madison High School San Marcos High School Skyline High School Jefferson High School Schulenburg High School Southlake Carroll High School Canton High School Seminole High School Canyon High School Carroll Senior High School Kingwood Park High School Shepherd High School Klein Cain High School Center ISD Klein Collins High School Skyline High School Central High School Somerset High School CH Yoe High School Southlake Carroll High School Chapel Hill High School Lanier High School Southwest High School Chavez High School Splendora High School Clear Creek High School Lehman High School Stephen Austin High School Stoney Point High School Cleveland High School Lonestar High School Sulphur Springs High School Clifton CDS Texas High School College Station High School Louise High School Como-Pickton High School Lubbock Cooper High School Tomball Memorial High School Cooper High School Mabank High School Travis High School Cuero High School Magnolia High School Turner High School Cy-Fair High School Magnoial West High School Van High School Cypress Creek High School Manor High School Cypress Falls High School Marble Falls High School Veterans Memorial High School Cypress Lakes High School Marcus High School Vista Ridge High School Cypress Woods High School Marion High School VR Easton High School Dan Dipert Career Technical Martinsville ISD Whitehouse High School Dawson High School Maud High School Wichita Falls High School Decantur High School McKinney North High School 11 | TEXAS in Bloom | November 2018 The Value of TSFA Membership In this issue, we will share many valuable reasons to get involved, enhance your professional development through education and certification, and make an impact on your industry by giving back.

Being actively involved in the Texas State Florists’ Association can be valuable in many areas of your life, both personally and professionally.

Cultivating Member Success and a Strong Floral Community for 101 Years! Education | Networking | Involvement | Certification | Training | Volunteer | Representation | Support Insurance | Savings | Promotion | Marketing | Social | Competition | Scholarships

Professional Development

January 27, 2016 July 16-17, 2016 The Summit Club | Longview, Texas Tapatio Springs | Boerne, Texas Chair: Shana Brittain TMFA Chair: Gina Waters TMF

March 30, 2016 E X P O • 2 0 1 7 October 8-9, 2016 Club at Sonterra | San Antonio, Texas InterContinental Dallas | Dallas, Texas led by the TSFA Education Committee Chair: Cheryl Vaughan TMFA The TSFAChair: Charles Education Ingrum Committee Co-Chairs and TSFA leadership working together to provide opportunities for the Texas State Florists’ it’s love at first site! Association to provide the absolute best in industry education in the country.

Visit tsfa.org for the class schedule and the opportunity to advance your floral design career. themarket by Certification Education ORAL Principles & Elements Curriculum FL D 1 E L S E I G V

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A S S O C I A T I O N C dutch flowers standing orders oasis foam S C H O O L O F F L O R A L D E S I G N Direct from Everyday essentials Keep flowers E Holland. and more. fresher longer! R N VEL TW SHOP NOW SHOP NOW SHOP NOW TIF TIO LE O ICA Principles and Elements of Floral Design Teacher's TSFA School of Floral Design teaches the Edition Curriculum continues to offer the high school fundamentals of design. Flowers, books, and tools

F floral design students the needed student projects, are provided in the low tuition cost. Classes are kept L O N

R O A I worksheets, thinking questions, and economical small, providing personal instruction. Students take L T A D C E FI hands-on classroom design ideas and more to prepare the designs home as a reminder of all accomplished SIG TI Get everything you need online in no time. N CER those interested in a career in floral design the skills through understanding the beginning techniques

CONTAINERS FLOWERS SUPPLIES The Bloomin’ Texan | October 2015 | 4 needed to be the very best entry level employee for that may be used to advance a career in floral design. today’s floral business. With instant access to a huge selection of Teleflora themarket containers, farm-direct flowers and supplies, it’s easy by to love our new one-stop online shop. Sign on to MyTeleflora.com and experience themarket today! our one-stop online shop Shop themarket.myteleflora.com The oversees Professional Certification The Bloomin’ Texan | January 2015 | 17 TSFAEducation Committee and High School Certification. These TSFA members give most generously of their time making a difference for so many through the established certification programs

Co-Chair Kassie Baker TMF Teia Bennett TMF Jennifer Nelson TMFA House of Flowers | Lubbock Blumen-Meisters | New Braunfels Cypress Fairbanks ISD | Cypress

Co-Chair Bruce Easley AAF TMFA Shawn Coyle TMF Amy Neugebauer AIFD TMFA Mabank Dallas ISD Skyline Career Dev. Center | Dallas The Blooming Idea | Spring

Co-Chair Debbie Gordy AAF AIFD TMFA Mary Ann DeBerry TMF Nicola Parker AIFD CFD TMFA Compton's Florist | La Porte The Florist Ltd. | Denton Spring

Co-Chair Susan Piland TMF Oralia Espinoza AIFD TMF Kimberly Norman Prater TMFA Susan Piland Floral Studio | Mesquite Spring Garden Flower Shop|San Antonio Gary's Floral Gallery | Abilene Education Co-Chair Cheryl Vaughan TMFA Ed Fimbel TMFA Brandon Richards TMF Creative Petal Designs | Lytle Northlake Brandon's Flowers | Pampa

Co-Chair Debbie Woltmann TMFA Pam Fuller AAF TMFA Julie Rogers AIFD CFD TMFA Enchanted Florist | Brenham Bloomer's Flower Shop | Harlingen San Antonio

Co-Chair Debbie Wright AAF TMFA Able Gonzalez-Mencio TMF Courtney Rosenbalm TMF Enchanted Florist | Pasadena Acolyte | La Feria Gilmer

Sandy J. Alford TMFA Gayle Johnson AAF TMFA Sheri Sandlin TMFA Bloomstreet | Wimberley Sugar Land Baytown

Yolanda Amos TMF Lupe Martinez TMF Gina Waters AAF TMFA Houston Brandon's Flowers | Pampa The Flower Forrest | San Antonio

Pat Becker AIFD TMFA Jodi McShan AAF TMF PS Designs | Austin McShans Florist | Dallas

12 | TEXAS in Bloom | November 2018

The Bloomin’ Texan | October 2015 | 31 Dawson Clark What a thrill it was to receive scholarships in support of my career change! The application process caused reflection on the impact of numerous floral designers in my life with realization as to why this career change is so important to me. I am grateful to the Texas Floral Endowment and look forward to enrolling in the Texas Master Florist program! The Texas Floral Endowment congratulates Melissa Franke the following 2018 Scholarship Recipients. I am truly honored to receive the TSFA Past President's Scholarship. I look forward to enrolling in the Texas Certified Florist Program. Allied Florists of Houston Scholarship honoring

Lavon Bankhead AAF AIFD PFCI TMFA Abel González-Mencio TMF Scholarships Recipient | Nicola Parker The benevolence of the Texas Floral Endowment Scholarships has afforded many an opportunity Allied Florists of Houston Scholarship honoring to bloom in their career choice. The Judy Rutledge Sheri Montgomery White AAF TMFA Scholarship opened doors to continue my education. The Recipient | Melanie Hugele pathway to achieve the Texas Master Florist designation provided confidence and expanded possibilities. Allied Florists of Houston Scholarship in memory of Meg Grant CFD Wayne and Mabel Fisher Continuing one's floral education is a big plus for a Recipient | Kelly Scoggins floral designer. I've learned something in every floral class I have taken, newly enthused and stimulated. Floriology Institute Scholarship in memory of Mildred E. Riddle Recipient | Cheryl Vaughan Nicola Parker AIFD CFD TMFA I am so thankful to the Texas Floral Endowment for Freytag Family Education Scholarship assistance through the years. The scholarships enabled me to advance my certifications especially during Recipient | Tiffany Houck the time when I was a struggling single mother. The support opened doors to TMF, TMFA, CFD an AIFD, and FTD Boot Camp Scholarship now hopefully PFCI. Not bad for a girl who started as Recipient |Susan Piland a delivery driver. I did it, and so can you! TSFA and the Endowment will help every step of the way. Judy Rutledge AAF TMFA Education Scholarship Recipient | Able Gonzales-Mencio Susan Piland TMF I was honored to attend the FTD Boot Camp in Sheri Renee Montgomery White AAF TMFA Memorial Scholarship October. Creative design styles, taught by Pete Samek Recipient |Dawson Clark AIFD provided much needed tools to refuel my mind. The enthusiastic Ann Jordan AAF AIFD inspired me to SAFD Floral Design TMF|Career Change return to my business with a renewed spirit! I am so Recipient | Dawson Clark thankful to the Texas Floral Endowment for awarding me this opportunity. SAFD Floral Career Cheryl Vaughan TMFA Recipient | Jesica Smith Texas Floral Endowment! Thank you! I am so excited to add a sympathy class to my area of study. Weddings Texas State Florists’ Association Past Presidents’ Scholarship and events have long been my focus but I now find Recipient | Melissa Franke myself being asked to create sympathy designs and want to sharpen those skills. I am very thankful for this Texas Floral Forum Tuition Scholarship opportunity to learn and be inspired! Recipient | Patricia Valverde To Contribute to the Texas Floral Endowment Tubby Adkisson AAF TMFA Educational Scholarship Recipient | Meg Grant Visit http://tsfa.org/endowment_contributions

13 | TEXAS in Bloom | November 2018 TEXAS HONORS OUTSTANDING INDIVIDUALS FOR Service to the Industry Please refer to the September issue of TEXAS in Bloom for the complete recognition and presentation.

Cheryl Vaughan TMFA is awarded theJim Orr Volunteer Spirit Award

Left to right Cheryl Vaughan and Debbie Woltmann

Susan Weatherford is Recognized for Lifetime Achievement TSFA Lifetime Achievement Award

Left to right Dianna Nordman, Susan Weatherford and Lynn Lary McLean Recognition

FTD Education and Meetings Specialist Janet Justus is inducted into the Texas Hall of Fame

Left to right Janet Justus and Susan Weatherford

14 | TEXAS in Bloom | November 2018 B TSFA Order Exchange Network A Y Support Your Advertisers! T O ABILENE SAN ANTONIO CORPUS CHRISTI W N SPECIALIZING IN FLORAL EXCELLENCE

SHERI Greg Waters MONTGOMERY Gary Norman WHITE Owner AAF • TMFA

610 PARK STREET 1800 Industrial - Abilene, TX 79602 BAYTOWN, TX 77520 281•427•7454 Phone: (325) 695-7000 www.garysfloralgallery.com TSFA members888•538•7721 support Texas Designers to bring the the Bloomin’ Texan. Please Power of Product support these advertisers.AUSTIN SAN ANGELO Shirley Floral Company & Greenhouse in Eight Demonstrations Proudly Serving The Metroplex Since 1948 Joel Paul Shirley The Product Gallery replaces what TSFA members have known for years as the Trade Show. President It will be open for your shopping pleasure Friday 5pm - 7:15pm and Saturday 10am - 6:30pm. 440 W Beauregard Phone: 325 655-9111 A new approach with lots of activities to make your shopping even more fun!!! San Angelo, TX 76903 Fax: 325 653-8585 DALLAS www.shirleyfloral.com 800 588-9111 The best of the best will present their product offerings in a gallery concept for an experience to e-mail: [email protected] remember. Lots of shopping time with activities throughout the Gallery will make it a Go To kind of place! Eight demonstrations presented by three of Texas’ best will feature topics and ideas that showcase BURNET/MARBLE FALLS SAN ANTONIO the power of product and share how you can find the best! These demonstrations will be up close and personal with knowledge of the featured product that you need to know. Products on Parade will feature ideas throughout the gallery with the best from the Texas Floral Education Underwriters. The eight demonstrations will be presented during these times:

Friday, July 17, 2015 FLOWER & GIFT SHOPS 5:30pm - 6:30pm Product Power | Save the Date...Let the Events Begin 109800-McShan N. MAIN 2105 HWY. 281 NORTH McShanFlorist.comBURNET, TX 78611 MARBLE FALLS, TX 78654 Saturday, July 18, 2015 (512)214-324-2481 756-4401 (830) 693-7006 WACO 10:15am - 10:45am Product Power | New Products Showcase DALLAS 3:15pm - 3:45pm Product Power | Parties on Parade AUSTIN FORT WORTH 5:00pm - 6:00pm Product Power | New Products Showcase

The Power of Product will be presented by these Texas designers. A Wholesale Florist Debbie Gordy AAF AIFD PFCI Fresh flowers from around the world Debbie Gordy began her career in the flower business in 1975. She was 1-800-252-9145 hired as a driver and to help around the shop but soon discovered she loved Fax 1-512-345-1336 (817) 457-9869 the art of floral design. Over the years through her involvement she quickly Ken Freytag • TSFA Past President found design education to be her industry passion. Debbie is a Past President www.freytagsflorist.com theconnectionwholesaleflorist.com of Allied Florists of Houston and Texas State Florists’ Association. As a Past AUSTIN President of the South Texas Teleflora Unit, she is now a Teleflora Regional Involvement Unit Director. Inducted into AIFD in 2014 she was recently elected to the AIFD National Board as the South Central Regional Director. Over the past Design Smart… Lynn Lary McLean Gina Waters TMFA Mary Ann DeBerry TMFA Debbie Gordy AIFD TMFA 40 yearsJodi McShan her passion AAF has grown as has her love of this industry. AAF AIFD PFCI TMF Teleflora Central Texas Unit Teleflora North Texas Unit Teleflora Regional Unit Director Inducted into PFCI at SAF Find it Here AIFD Foundation CEO President President

Gregg Hoppe AIFD CFD TMF Est. 1935 B TSFA Order Exchange Network401 WEST 20TH STREET Texas State Florists' Associations' The name Hoppe has long been associated with exquisite design and HOUSTON, TEXAS 77008 713.862.8811 A dedication to the floral industry. As a second generation florist 800.723.3252 94th Annual Convention and Trade Show TSFA MEMBER WINS 50TH ANNUAL fax 713.864.2686 Y Gregg Hoppe brings over thirty five Supportyears of experience as a retailYour florist. HisAdvertisers! www.heightsfloralshop.com July 13-16, 2007 B SYLVIAT loveTSFA has long CUP been wedding DESIGNOrder and event stylingCOMPETITION Exchange and he brings that expertise to Network HOUSTON A O McShan Florist offering this specialty to the Bride’s and those planning parties Embassy Suites Hotel-Austin Downtown & The Palmer Events Center ABILENE SAN ANTONIO CORPUS CHRISTI Please make your reservations soon as the room block and events only the best. He was an FTD Americas Cup finalist in 1992 and Y WhenW Rey Rodriguez AAFSupport AIFD TMFA of The GypsyYour Florist inAdvertisers! Austin, Texas, the Texas State Florists' Association has held at the T N 1996 thus bringing design excellance to the projects he leads. His industry SPECIALIZING INstepped into the hotel ballroom for the Society of American Florists’ 50th Embassy will fill up. Telephone the Embassy at (800) FLORAL EXCELLENCE service includes TSFA Membership Committee, former TSFA Retail Director, O Annual Sylvia Cup Design CompetitionABILENE during SAF Palm SpringsSAN 2018, ANTONIO he CORPUS CHRISTI 362-2779, mention the Texas State Florists' Association W SHERI and former Design Chair of TSFA Conventions. Greg Waters and receive a discounted rate of $119 king or $129 dou- MONTGOMERYwasn’t nervous — he was ready.Gary Norman N WHITE Owner ble. Discounted rates are guaranteed through June 21, SPECIALIZING IN FLORAL EXCELLENCE AAF • TMFA“I lookSheri at every Jentsch competition TMF as a learning workshop,” admitted Rodriguez, 2007 or until the TSFA room block is full. Photography CreditSHERI | Society of American610 PARK Florists STREET 1800 Industrial - Abilene, TX 79602 Greg Waters BAYTOWN, TX 77520 Sheri Jentsch long had a passion for flowers and knew that she wanted to MONTGOMERY who workedGary Normanquickly and thoughtfully throughout the two-hour competition, 281•427•7454 Phone: (325) 695-7000 www.garysfloralgallery.com pausing to reflect,WHITE adjust and tweak888•538• 7721— making changeswork Ownercreatively based on in his some own way. intuition “I realized and experience, early in 1999 and that with life a waslittle simply help The Bloomin’ Texan ◆ May 2007 / 13 AAF • TMFA from the stream of floral industry members watchingtoo short the to show. be a “Atcreative one personpoint, Icaged knew in what an office I wanted building. but Ididn’t returned feel to I 610 PARK STREET 1800 Industrial - Abilene, TX 79602 was achievingBAYTOWN, it in the TX 77520 way I had hoped, and so I myworkedAUSTIN hometown, off of the walked reactions into Blumen of the crowd.” Meisters, andSAN let ANGELOthem know I would 281•427•7454 Phone: (325) 695-7000 www.garysfloralgallery.com 888•538•7721 volunteer for six months. LittleShirley did FloralI know Company that two days prior to my visit, In the end, his approach and steely nerves paid theoff ownersin a big had way listed when the Rodriguez shop for sale. took We &home Greenhouse negotiated the coveted and on trophy the first and day $3,000 prize for his designs. AUSTIN of September 1999 I becameSAN the owner! ANGELO The floral industry has let my Joel Paul Shirley imaginationShirley soar Floral and given Company me opportunitiesPresident that would have never been CORPUS CHRISTI “I’m still in shock, still smiling from ear to ear,” said Rodriguez. “I loved& Greenhouse the experience, l love the show of support. I possible in the corporate world. I am so thankful!” Jentsch went on to receive hope I’m able to educate other shop owners and designers about what SAF can440 W do Beauregard for them.” Phone: 325 655-9111 TMF certification andJoel to Paul winSan Shirleythe Angelo, Texas TX 76903 Cup in 2014. Fax: 325 653-8585 DALLAS Presidentwww.shirleyfloral.com 800 588-9111 The Sylvia Cup is the country’s longest running live floral design competition.e-mail: It [email protected] in 1967 and is named for Sylvia

Valencia, a prominent designerThe Bloomin’ and long-time Texan SAF |supporter. June440 2015W ThisBeauregard year’s | 18 competitionPhone: 325 — 655-9111 the contest’s 50th anniversary San Angelo, TX 76903 Fax: 325 653-8585 DALLAS — paid homage to “The Wizard of Oz”. www.shirleyfloral.com 800 588-9111 BURNET/MARBLE FALLSe-mail: [email protected] SAN ANTONIO TEXAS CONGRATULATES REY RODRIGUEZ!! BURNET/MARBLE FALLS SAN ANTONIO

FLOWER & GIFT SHOPS

109 N. MAIN 2105 HWY. 281 NORTH BURNET, TX 78611 MARBLE FALLS, TX 78654 Est. 1935 (512) 756-4401 (830) 693-7006 WACO 401 WESTFLOWER 20TH STREET & GIFT SHOPS 713.862.8811 109 N.HOUSTON, MAIN TEXAS 770082105 HWY. 281 NORTH 800.723.3252 BURNET, TX 78611 MARBLE FALLS, TX 78654 fax 713.864.2686 (512) 756-4401 (830)www.heightsfloralshop.com 693-7006 AUSTIN FORT WORTH WACO

AUSTINHOUSTON FORTAUSTIN WORTH BLANCO A Wholesale Florist

Fresh flowers from around the world 1-800-252-9145 A Wholesale Florist Fax 1-512-345-1336 (817) 457-9869 Fresh flowers from around the world 1-800-252-9145Ken Freytag • TSFA Past President www.freytagsflorist.com theconnectionwholesaleflorist.com 10200 N.W. Street, Suite 112 Fax 1-512-345-1336 Miami, Florida 33172 (817) 457-9869 TOLL FREE 866-Rio-Rose (746.7673) EXT 3182 Ken Freytag • TSFA Past President FAX 305.594.0924 theconnectionwholesaleflorist.com WWW.EQUIFLOR.COM www.freytagsflorist.com WWW.RIOCORAZON.COM AUSTIN DALLAS Design Smart… MIAMI Design Smart… Find it Here Find itTexas Here State Florists' Associations' Texas State94th Florists' Annual Associations' Convention and Trade Show 94th Annual Convention andJuly Trade 13-16, Show 2007 Embassy Suites Hotel-Austin Downtown & The Palmer Events Center Please makeJuly your13-16, reservations 2007 soon as the room block Embassy Suites Hotel-Austinthe Texas State Downtown Florists' &Association The Palmer has Events held Centerat the Please make your reservationsEmbassy will soon fill as up. the Telephone room block the Embassy at (800) the Texas State Florists'362-2779, Association mention has the held Texas at the State Florists' Association Embassy will fill up.and Telephone receive athe discounted Embassy rateat (800) of $119 king or $129 dou- 362-2779, mention ble.the TexasDiscounted State Florists' rates are Association guaranteed through June 21, and receive a discounted2007 orrate until of $119 the TSFAking or room $129 block dou- is full. ble. Discounted rates are guaranteed through June 21, 2007 or until the TSFA room block is full. The Bloomin’ Texan ◆ May 2007 / 13 The Bloomin’ Texan ◆ May 2007 / 13 Hurricane Harvey Florist Fund…a Year Later In addition to the effects of the storm Hurricane Harvey dropped 51.88 inches of rain, causing flooding throughout the Houston area. This is the highest rainfall total in any storm, in the history of the . It is approximately how much rain falls, on average, in Houston in an entire year. The AIFD Foundation, in concert with TSFA, established the Hurricane Harvey Florist Fund. A year later we reached out to two of the eleven that were assisted due to the generosity of many. Here are their stories.

Elaine Nevarez | Elaine’s Florist and Gift Baskets | Houston, Texas How many days had passed before you The funds were used to help pay for the could even get to the shop? replacement of our computers, desks, and The flood water entered the shop on Sunday shelving units that we had placed on credit morning. On Monday morning one of my cards, along with the repairs needed on our employees was able to get to the shop. I was 4 coolers and phone system. able to make it in on Tuesday morning in that my neighborhood was still flooded How is business today? on Monday. Business today is going well, however I believe that it will take another year to Did you also have damage at home? totally recover from our losses. I have worked I was fortunate in that I did not receive any hard on rebuilding the company and when damage at home. I compare last year's sales numbers before The first day we walked into the shop after flood. the flood to this years sales, we are slightly When did you realize that you had How did you feel when you learned ahead. suffered such damage? that the AIFD Foundation in Since my shop had flooded with about six conjunction with TSFA might be able With heartfelt appreciation, inches of water in 2015, we knew that we to offer some support? My drive to work took me through were going to flood. We just had no idea When I heard that the AIFD Foundation neighborhoods that had been flooded and how much. in conjunction with TSFA might be able since the flooding was so widespread, it took to offer some financial support, at first I the city months to collect the mountains of Describe how you felt when you first was in disbelief and then I felt very proud debris that lined the streets and it was like returned to the shop after Hurricane and honored to be in an industry where driving through a war zone. By the time I Harvey dumped 33 trillion gallons of others were so willing to help. I had no idea would reach work, I was so thankful just to water on Houston? how much the financial support would be, have a place to continue to work. The road When I first walked into the shop, it was however I knew that any amount would to recovery has not been easy, however just shocking. Everything in the front display make a difference. knowing that others cared enough to help area of the shop had fallen over, including has kept my spirits high. I thank each and our three door cooler. At first I had the Did the support we provided help? everyone that donated to this Fund. Your attitude of “it's not that bad, we've been We lost three computers, all furnishings, efforts have made a difference. through this before”, however as I continued lots of inventory and one delivery van. At walking through the shop it began to sink this point all has been replaced except for in that this was a lot worse than before. the van. We have two other delivery vans that have kept us going. In addition to the physical items we lost, the loss of sales ,by far, has been the most damaging. Our sales decreased 30% for the remaining four months of the year and we were two days We went with concrete floors rather than tile or away from funding on a $84k decorative flooring and we placed corrugated metal job when the flood happened. in the shop for more of an industrial look. Baker Obviously, that contract was racks now display the gourmet food product. We felt this decision best rather than returning to cancelled. Upon receiving pressed particle board. the donation, once again I The large black item is the top of the display cooler was in disbelief. The amount

Supporting One Another Supporting that fell over in the display area of the shop. far exceeded any expectation. Gail Terrill AIFD CFD | For All Occasions | Houston, Texas When did you realize that you had suffered Please share a brief explanation of damages. damage? Everything below 4 feet had to be torn out. Plumbing, My mom had come over to my house, after I guess floors, cabinets, appliances, and fireplace surrounds. the 2nd day, because her street was getting very high Everything. water and she was worried that she would be flooded in and need to be rescued. My house was good at the time. Mom spent the night and the next day we Texas Florists were noticed that the reservoir, right outside my house, was embraced with getting so high that the deer were escaping across the culvert. We thought the safest thing to do was tremendous support. to reserve a hotel room, while we still could, and so The AIFD Foundation, we immediately got out. The next day my neighbors who stayed texted me that in concert with the water was rising close to my home. The following TSFA, awarded day they confirmed that my house had been flooded. $56,295.00 in grants. We recognize and express appreciation to these noted companies and the countless florists in Did you also have damage at the store? Texas and throughout There were no damages at my store but a few at the offsite warehouse which were covered by insurance the nation who because the damages were from roof leaks. contributed towards

How did you feel when you learned that the this support. Describe how you felt when you first walked AIFD Foundation in conjunction with TSFA into to see the destruction? might be able to offer some support? My mom’s neighbors and I decided to see how close I was so thankful. I did not have flood insurance. we could get to evaluate the damage. We had to park FEMA did help but the cost of rebuilding and and walk through a few neighborhoods to even get replacing everything is a great deal more than to our homes. We went by boat and canoe and waded provided. In addition to the rebuild I had to pay through waters to rescue what we could and to assess mortgage and rent on the apartment. The grant the damage. It was surreal. I didn’t know what to from the AIFD Foundation and TSFA was a life saver. even try and salvage during this short visit. I knew I would not be in my house today if it wasn’t for most everything was lost. I think the saddest was this support along with FEMA and Katy Christian the realization that all of my family photos were Ministries. completely destroyed. Did the support we provided help? How many days had passed before you returned The total cost to rebuild my house was over home? $80,000.00. That was in addition to the special California Association of Once my mom and I realized that we were in for a assistance offered from friends in the business. The Flower Growers & Shippers long haul we set out to lease a short term apartment. help that the AIFD Foundation and TSFA provided Apartments were signing 20 or more leases a day. was crucial in getting me back into my home. We finally found an apartment that met my mom’s California Association of needs and were there for 7 months. My mom's house Flower Growers & Shippers was then ready. Mine had just started construction. FEMA provided me a temporary bathroom and kitchen so I could live in the house once the framing and floors were in and the sheet rock on the perimeter was in place. 17 | TEXAS in Bloom | November 2018 Social Media Success in 2018 The success of our Social Media with a daily Facebook post, four Tweets a day, and with presence on Instagram and Pinterest Boards led to incredible consumer opportunities for Texas Floral Professionals as we all worked together to sell more flowers. There were posts that reached over 12,600 on an individual occurrence with total Followers and Fans of 5,985 and still climbing at the time of this publication.

Florescence 2019 Florescence is one of the largest competitive national flower shows sanctioned by the Garden Club of America in the United States. Florescence is presented by River Oaks Garden Club, The Garden Club of Houston, and The Museum of Fine Arts, Houston. TSFA has been invited to provide judges for this most prestigious competition.

April 16-17, 2019 The Museum of Fine Arts Houston, Texas For complete information visit flohouston.org

The State Fair of Texas is celebrating Texas Innovation TSFA shares two presentations in the Go Texan Pavilion at the State Fair during the month long event!

Jodi McShan AAF TMF presents A Texas Twist on Floral Innovations Date: Sunday, September 30th, 2018 Time: 4:00 – 6:00 PM

Texas has been known for thinking bigger, better, and outside the box for years. Flowers don't have to be any different! Jodi McShan with McShan Florist, Inc. presented new flower trends and highlighted Texas ingenuity. From traditional to modern to uniquely Texas, Jodi discussed and provided live demonstrations of how to transform the mundane to unique masterpieces.

Susan Piland TMFA presents Innovation in Bloom Date: Wednesday, October 17th, 2018 Time: 4:00 – 6:00 PM

The consumer enjoyed seeing flowers presented in a new way. While using some of our favorite, tried and true blooms those attending experienced innovative and high style designs. Promotion & Marketing Promotion A Texas Twist on TEXAS Floral Innovations in Bloom Jodi McShan AAF TMF The Texas State Florists' Association is annually required to print this Statement of Ownership. It’s that time of year in Texas – Big Tex and the State Fair of Texas! The theme of this year’s fair Statement of Ownership, Management, and Circulation (All Periodicals Publications Except Requester Publications) 1. Publication Title 2. Publication Number 3. Filing Date was Celebrating Texas Innovation. A true State Fair TEXAS in Bloom 3043 _ 50 September 13, 2018 4. Issue Frequency 5. Number of Issues Published Annually 6. Annual Subscription Price would not be complete without highlighting all the Monthly, except July $8.00 7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4®) Contact Person state supports and provides, and agriculture is a Dianna Nordman P.O. Box 170760, Austin, Travis, Texas 78717-0034 Telephone (Include area code) 512-834-0361 major part! Go Texan invited TSFA to host design 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer) presentations to teach the public about flowers, 715 Discovery Blvd., Suite 403, Cedar Park, Texas 78613 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Publisher (Name and complete mailing address) trends, and to share all that is new in floral design. Dianna Nordman PO Box 170760 Austin, TX 78717 Editor (Name and complete mailing address) Dianna Nordman On opening weekend, Jodi McShan took the stage PO Box 170760 Austin, TX 78717 Managing Editor (Name and complete mailing address) and demonstrated a number of designs – from N/A

pave to explaining that it is acceptable to mix in 10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.) traditional garden flowers with exotic selections. Full Name Complete Mailing Address Most interesting, she presented a set of four rose Texas State Florists' Association PO Box 170760, Austin, Texas 78717 designs, each very different from the other: the traditional rose arrangement, pave style, a more

organic feel, and finally a true Texan style of roses. 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box X None Full Name Complete Mailing Address Kids participated and helped direct the design as a couple of the creations were completed as a group with the audience voting on the shape,

12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) colors, and flowers. It made for a truly unique The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: X Has Not Changed During Preceding 12 Months Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement) experience that allowed the audience to take PS13. FormPublication 3526, TitleJuly 2014 [Page 1 of 4 (see instructions page 4)] PSN: 7530-01-000-9931 PRIVACY NOTICE:14. Issue See ourDate privacy for Circulation policy on Datawww.usps.com. Below ownership in the show and have the ability to say Texas State Florists' Association/TEXAS in Bloom 08/01/2018 15. Extent and Nature of Circulation Average No. Copies No. Copies of Single Each Issue During Issue Published “I helped create that!” Preceding 12 Months Nearest to Filing Date a. Total Number of Copies (Net press run) 636 500

(1) Mailed Outside-County Paid Subscriptions Stated on PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies) 527 438 b. Paid Mailed In-County Paid Subscriptions Stated on PS Form 3541 (Include paid Circulation (2) 0 0 (By Mail distribution above nominal rate, advertiser’s proof copies, and exchange copies) and Statement of Ownership, Management, and Circulation Outside Paid Distribution Outside the Mails Including Sales Through Dealers and Carriers, (3) 0 0 Innovation in Bloom the Mail) Street Vendors, Counter(All PeriodicalsSales, and Other Paid PublicationsDistribution Outside USPS Except® Requester Publications) 16. Electronic Copy Circulation Average No. Copies No. Copies of Single Susan Piland TMF Paid Distribution by Other Classes of Mail Through the USPS (4) Each0 Issue During Issue0 Published (e.g., First-Class Mail®) Preceding 12 Months Nearest to Filing Date

c.a. Total Paid Paid Electronic Distribution Copies [Sum of 15b (1), (2), (3), and (4)] 527 438

d.b. Free Total or Paid Print(1) CopiesFree or (Line Nominal 15c) +Rate Paid Outside-County Electronic Copies Copies (Line included16a) on PS Form 3541 At the time TEXAS in Bloom went to print, Susan Nominal 18 16 Rate c.Distribution Total Print Distribution(2) Free or(Line Nominal 15f) + RatePaid In-CountyElectronic Copies (IncludedLine 16a) on PS Form 3541 0 0 had not yet presented but took the time to share (By Mail and Free or Nominal Rate Copies Mailed at Other Classes Through the USPS d.Outside Percent Paid(3) (Both Print & Electronic Copies) (16b divided by 16c Í 100) 0 0 her plans! TSFA wishes her the best and appreciates the Mail) (e.g., First-Class Mail) (4) Free or Nominal Rate Distribution Outside the Mail (Carriers or other means) 46 1 I certify that 50% of all my distributed copies (electronic and print) are paid above a nominal price.

her sharing her time and her incredible talent! e. Total Free or Nominal Rate Distribution (Sum of 15d (1), (2), (3) and (4)) 64 17 17. Publication of Statement of Ownership

f. TotalIf the Distribution publication (Sumis a general of 15c publication,and 15e) publication of this statement is required. Will be printed 591 Publication not455 required.

in the ______issue of this publication. 45 45 This years State Fair of Texas theme is Celebrating 18. g. SignatureCopies not and Distributed Title of Editor, (See Publisher, Instructions Business to Publishers Manager, #4 or (page Owner #3)) Date

Texas Innovation. I am thrilled to be presenting a h. Total (Sum of 15f and g) 636 500

i. Percent Paid I certify that all information furnished on this form is trueStatement and complete. I understandof Ownership, that anyone who Management,furnishes89.17% false or misleading and information Circulation96.26% on this form program promoting our floral industry. Everyone (15c divided by 15f times 100) or who omits material or information requested(All on Periodicalsthe form may be subject Publications to criminal sanctions (includingExcept fines Requester and imprisonment) Publications)and/or civil sanctions *(including If you are civil claiming penalties). electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip to line 17 on page 3. 16. Electronic Copy Circulation Average No. Copies No. Copies of Single loves flowers, so I'll be showing visitors that flowers Each Issue During Issue Published Preceding 12 Months Nearest to Filing Date

are trending today. At the State Fair we must go all a. Paid Electronic Copies 0 0

Texas, so an array of natural products will be used b. Total Paid Print Copies (Line 15c) + Paid Electronic Copies (Line 16a) 0 0 such as grapevine, branches, grasses and of course c. Total Print Distribution (Line 15f) + Paid Electronic Copies (Line 16a) 0 0 d. Percent Paid (Both Print & Electronic Copies) (16b divided by 16c Í 100) 0 0 sunflowers and yellow roses. These will be used I certify that 50% of all my distributed copies (electronic and print) are paid above a nominal price.

in groupings, pave and suspension designs. Even 17. Publication of Statement of Ownership a four foot Texas long horn will have a beautiful PS FormXIf the3526, publication July 2014 is a (Pagegeneral 2 publication,of 4) publication of this statement is required. Will be printed Publication not required. in the ______November 2018 issue of this publication. flowing waterfall design. Flowers will be passed 18. Signature and Title of Editor, Publisher, Business Manager, or Owner Date September 13, 2018

with “Shop Texas Local Florists” tags on each to Dianna L. Nordman, Editor

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions

Photography Credit |AprilPhotography Credit Barnes Photography promote Texas florists!! (including civil penalties).

PS Form 3526, July 2014 (Page 3 of 4) PRIVACY NOTICE: See our privacy policy on www.usps.com.

PS Form 3526, July 2014 (Page 3 of 4) PRIVACY NOTICE: See our privacy policy on www.usps.com. Houston’s Azalea Trail Home and Garden Tour highlights Texas’ longest running and most prestigious design competition

2018 Texas Designer of the Year Competition

Houston’s 83rd Annual Azalea Trail Home and Garden Tour highlighted Texas’ longest running and most prestigious design competition as one of the stops on the 2018 Azalea Trail Blossoms on the Bayou. The competition took stage in the Lora Jean Kilroy Visitor and Education Center at Bayou Bend on Saturday, March 3rd.

2018 Texas Designer of the Year Coby Neal AIFD PFCI TSFA Announces 2019 Texas Designer of the Year Competition to be held on the ground floor of the Rotunda of the Texas State Capitol

Saturday, February 20, 2019 Competition Texas State Capitol Austin, Texas

The Texas Designer of the Year Competition is the longest running and most prestigious competition in Texas with the winner representing Texas in the Society of American Florists Sylvia Cup.

Complete information will be outlined in the December issue of TEXAS in Bloom!

Architecture21 | TEXAS in Bloom | November 2018 Legislative Action Day TEXAS STATE CAPITOL | AUSTIN, TEXAS Legislative

The Texas State Florists' Association continues to maintain and develop relationships with the Texas Legislature and staff members. Join TSFA's Board of Directors and Legislative Committee on February 20th for the Designer of the Year Event in the Capitol's beautiful rotunda and support the association by delivering Texas Grown plants to the Texas Legislative offices. 2017 - 2018

Making Texas Floral Education Possible PLATINUM

GOLD

California Association of Flower Growers & Shippers

SILVER

California Association of Flower Growers & Shippers

Southern Floral W H O L E S A L E G R E E N H O U S E Company Established 1927 ENDOWMENT Past Presidents

TEXAS EDUCATION FUND BRONZE

FLORAL GREENS FARMERS of FLORIDA MAYESH E ST. 1 9 7 8

please visit tsfa.org for the most up-to-date list of underwriters and their links 2018-2019 TSFA Committees TEXAS in Bloom Contributing Writers Gayle Johnson AAF TMFA Jon Rommel Editor Lynn Lary McLean AAF AIFD PFCI TMF Vast America Corporation Lupe Martinez TMF Sandy J. Alford TMFA Brandon's Flowers Gina Waters AAF TMFA Bloomstreet The Flower Forrest Jodi McShan AAF TMF Yolanda Amos TMFA McShans Florist Investment Committee Chair Charles Ingrum Dawson Clark Jennifer Nelson TMFA Dr. Delphinium Designs & Events High Point Wedding Ventures, LLC Cypress Fairbanks ISD Patrick Berry Sheri Jentsch AIFD TMF Amy Neugebauer AIFD TMFA Vickery Wholesale Greenhouse The Blooming Idea Jodi McShan AAF TMF Ken Freytag McShan Florist Nicola Parker AIFD CFD TMFA Freytag’s Florist Marilyn Schuenemann AIFD CFD Kimberly Norman Prater TMFA Gayle Johnson AAF TMFA Moore Design Styles, LLC Gary's Floral Gallery Mary McCarthy AIFD TMFA Bylaws Committee Brandon Richards TMF The Blooming Idea Chair Gina Waters AAF TMFA Brandon's Flowers The Flower Forrest Jodi McShan AAF TMF Julie Rogers AIFD CFD TMFA McShan Florist Jodi McShan AAF TMF McShan Florist Courtney Rosenbalm TMF Elaine Nevarez Elaine’s Florist & Gift Baskets John Priest Sheri Sandlin TMFA Priest International, Inc. Gina Waters AAF TMFA Legislative Committee Education Committee The Flower Forrest Chair Chad Freytag Co-Chair Kassie Baker TMF Freytag’s Florist House of Flowers Finance Committee Chair Charles Ingrum Pat Houck Co-Chair Bruce Easley AAF TMFA Dr. Delphinium Designs & Events House of Blooms Co-Chair Debbie Gordy AAF AIFD TMFA Ken Freytag Tiffany Houck Compton's Florist Freytag’s Florist House of Blooms Co-Chair Susan Piland TMF Gayle Johnson AAF TMFA Gina Waters AAF TMFA Susan Piland Floral Studio The Flower Forrest Keith Taylor Co-Chair Cheryl Vaughan TMFA Taylor Wholesale Florist Jack Weatherford Creative Petal Designs Weatherford Farms Inc. Cheryl Vaughan Co-Chair Debbie Woltmann TMFA Creative Petal Designs Debbie Woltmann TMFA Enchanted Florist Floral Essentials Gina Waters AAF TMFA Co-Chair Debbie Wright AAF TMFA The Flower Forrest Nominating Committee Enchanted Florist Chair Debbie Wright AAF TMFA Volunteer Industry Communications Committee Enchanted Florist Sandy J. Alford TMFA Chair Amy Neugebauer AIFD TMFA Bloomstreet The Blooming Idea Debbie Gordy AAF AIFD TMFA Compton’s Florist Yolanda Amos TMF Mary Ann DeBerry TMFA The Florist, Ltd Norman Northen TMFA Pat Becker AIFD TMFA Abel Gonzalez-Mencio TMF Precious Memories PS Designs Acolyte Jack Weatherford Teia Bennett TMF Clay Honeycutt Weatherford Farms, Inc. Blumen-Meisters Clayton Howard Designs Susan Weatherford Shawn Coyle TMF Melanie Kay Hugele Southern Floral Company Dallas ISD Skyline Career Dev. Center MK Events, LLC School Oversight Committee Mary Ann DeBerry TMF Debbie Lyon TMF Chair Pat Becker AIFD TMFA The Florist Ltd. Kroger PS Deisgns Oralia Espinoza AIFD TMF Jodi McShan AAF TMF Jack Cross, Jr. AAF TMFA Spring Garden Flower Shop McShan Florist Arthur Pfeil Smart Flowers Ed Fimbel TMFA Jennifer Nelson TMFA Bruce Easley AAF TMFA Cypress Fairbanks ISD Pam Fuller AAF TMFA Debbie Gordy AAF AIFD TMFA Bloomer's Flower Shop Kimberly Norman-Prater TMFA Compton's Florist Cary's Floral Gallery Able Gonzalez-Mencio TMF Cheryl Vaughan TMFA Acolyte Susan Piland TMF Creative Petal Designs Susan Piland Floral Studio The Value of TSFA Membership Cultivating Member Success and a Strong Floral Community for 104 Years! Continuing Education | Professional Certification | High School Certification | Education | Scholarships Competition | Promotion & Marketing | Volunteer | Involvement | Networking | Legislative | Recognition Insurance | Savings | Support | Sharing with One Another | Supporting One Another | Social

We welcome these new members who have recognized the Value of TSFA membership New Members

ALEDO, TX FRISCO, TX NEW BRAUNFELS, TX Krysti Kelley • (817) 441-8711 Narin Perkins • (214) 998-9062 Molly Chandler [email protected] [email protected] [email protected]

ANNA, TX FULSHEAR, TX Mariah Schultz • (830) 629-1604 Maddi Cavender • (903) 870-6005 Clair Hackett • (832) 452-2616 [email protected] [email protected] PORTLAND, TX Elizabeth Veuleman • (361) 643-4088 AUSTIN, TX GEORGETOWN, TX [email protected] Yeonhui (Annie) Choi • (512) 653-6392 Gina Burch • (817) 932-2506 [email protected] [email protected] PFLUGERVILLE, TX Amy Bruce • (979) 299-9031 Molly Copa • (512) 796-8020 Roxanne Howard • (512) 639-7567 [email protected] [email protected] [email protected] ROUND ROCK, TX Amy Harumi Esaka •(408) 888-0711 GUTHRIE, OK Cleo Garcia • (512) 299-0106 [email protected] Hanna Aviles • (832) 594-6348 [email protected] [email protected] Andrea Zeddies • (512) 296-3671 Tricia Won • (512) 203-6030 [email protected] HOUSTON, TX [email protected] Asif Chowdhury • (832) 274-8200 BELLS, TX [email protected] SAN ANTONIO, TX Jennifer Sewell • (903) 956-7315 Christi Cannon • (210) 275-8319 [email protected] Lisa Guerre • (832) 563-5501 [email protected] [email protected] BOSSIE CITY, LA Ryan Henarie • (210) 349-6549 Vicky Stewart • (318) 518-4668 HURST, TX [email protected] vickymac_54@hotmailcom Lisa Suarez • (972) 786-4414 [email protected] James Midcap • (210) 650-3750 BROWNWOOD, TX [email protected] Christina Mueller • (325) 646-9595 LA GRANGE, TX Jennifer Zaruba • (979) 968-8214 SEABROOK, TX CAMANCHE, TX [email protected] Krista Williamson • (281) 326-0032 Rachel Dudley • (254) 485-0763 [email protected] [email protected] LAKEWAY, TX Minerva Fontaine • (469) 301-4671 SPLENDORA, TX CEDAR PARK, TX [email protected] Shannon Watson • (281) 689-4359 Nadeen Husslem •(512) 772-6222 [email protected] [email protected] LEAGUE CITY, TX Teresa Vencil • (281) 332-1518 WACO, TX COLLEYVILLE, TX [email protected] Teddi Ferrante • (254) 752-3351 Myra Paloma-Sinunu • (972) 951-6777 [email protected] [email protected] LONGVIEW, TX Kendra Presley • (903) 756-4492 WHITE SETTLEMENT, TX DALLAS, TX Yolanda Rangel • (817) 367-1200 Elizabeth Fisher • (972) 495-7969 LUBBOCK, TX [email protected] [email protected] Matt Dickinson • (806) 762-5276 [email protected] Chamonda Jones • (214) 422-0810 [email protected] MAUD, TX Amanda Brower • (903) 585-2219 EL PASO, TX [email protected] Katherine Keltner • ( 254) 681-1321 [email protected] MOORE, TX Norma Hinojosa • (512) 703-7694 [email protected] TexasTexas StateState Florists’Florists’ AssociationAssociation InsuranceInsurance Programs:Programs:

•• •OccupationalOccupational Occupational AccidentAccident Insurance InsuranceInsurance designed exclusively for TSFA members which pays for medical expenses designeddesigned exclusivelyexclusively when an employee forfor TSFATSFA has membersmembers an on-the-job whichwhich pays paysaccident forfor medicalmedicalor injury expensesexpenses whenwhen anan employeeemployee hashas anan on-the-jobon-the-job accidentaccident oror injuryinjury •• • Individual Individual Individual Health HealthHealth InsuranceInsurance

•• Medicare GroupGroup HealthHealth Supplement InsuranceInsurance Plans •• MedicareMedicare SupplementSupplement PlansPlans

ASSOCIATIONASSOCIATIONASSOCIATION INSURANCEINSURANCE SERVICES,SERVICES, SERVICES, INC.INC. INC. EndorsedEndorsedEndorsed byby thethe by theTexasTexas Texas StateState State Florists' Florists’Florists’ Association AssociationAssociation For more information on these programs please contact: ForFor moremore informationinformation onon thesethese programsprograms pleaseplease contact:contact:

RigRig MorganMorganRig RigMorgan Morgan BillyBilly BichlerBichler 800.291.1061800.291.1061800.291.1061800.291.1061 800.291.1061800.291.1061 512.219.1911 512.219.1911512.219.1911512.219.1911 512.219.1911512.219.1911 Insurance Insurance Insurance

I’mI’m aa membermember ofof TheThe FloristFlorist FederalFederal CreditCredit Union!Union! AreAre You?You?

“FLOWERS“FLOWERS AREARE YOURYOUR PASSION.PASSION. OUROUR PASSIONPASSION ISIS SERVINGSERVING YOU”YOU”

voice:voice: 575.622.0560575.622.0560 || fax:fax: 575.627.6530575.627.6530 Savings Savings Savings www.thefloristfcu.orgwww.thefloristfcu.org [email protected]@thefloristfcu.org

26 | TEXAS in Bloom | November 2018 TheThe Bloomin’Bloomin’ TexanTexan || OctoberOctober 20152015 || 2020 Photography Courtesy of Park Hill Collection TSFA Calendar of Events Photography Credit |Nancy Nolan

NOVEMBER DECEMBER JANUARY 4 Daylight Savings Time Ends 3 Hanukkah 1 New Year's Day 6 TSFA Membership Committee Meeting 25 Christmas 1-13 TSFA Office | Cedar Park, Texas 31 New Year's Eve TSFA School of Floral Design Classes 11 TSFA Board of Directors Meeting Leander, Texas |Visit tsfa.org or call Cedar Park, Texas 512.834.0361 for more information 12 Veterans Day 23 Texas Floral Showcase | El Paso, Texas 22 Thanksgiving Day Visit tsfa.org or call 512.834.0361 for additional information 21 MLK Day Advertisers Inside Cover BloomNet | 866.256.6663 19 Freytag’s Florist | 800.252.9145 | www.freytagsflorist.com 19 Heights Floral Shop | 713.862.8811 | 800.723.3252 | www.heightsfloralshop.com 19 Klepac Greenhouses | 830.833.4574 | www.klepacgreenhouses.com 27 McShan Florist | 800.331.3349 | www.mcshanflorist.com 19 Rio Roses | 866.746.7673 | www.equiflor.com | www.riocorazon.com Back Cover Teleflora | 800.421.2815 | www.myteleflora.com 27 Tubbs of Flowers | 800.288.1978 | www.tubbsofflowers.com B TSFA Order Exchange Network 19 Vickery Wholesale Greenhouse - Austin | 512.291.0400 | www.vickerygreenhouse.com A 19 Vickery Wholesale Greenhouse - Dallas | 214.824.4440 | www.vickerygreenhouse.com Y Support Your Advertisers! Proud Winner of Consumers’ Choice T “Best Florist” Award Every O ABILENE SAN ANTONIO CORPUS CHRISTI Year Since 2006 W N SPECIALIZING IN FLORAL EXCELLENCE

SHERI Greg Waters MONTGOMERY Gary Norman WHITE OwnerTEXAS SEARCH AAF • TMFA

610 PARK STREET 1800 Industrial - Abilene, TX 79602 BAYTOWN, TX 77520 TSFA will launch a search for Texas design talent 281•427•7454 Phone: (325) 695-7000 www.garysfloralgallery.com 888•538•7721 in January 2019! The search will reach across all social media platforms with the hope to discover SAN ANGELO AUSTIN all that Texas has to offer in floral design!! You Shirley Floral Company never know& Greenhouse where the next star awaits and we are 214-324-2481 ! 800- MCSHANS going to do our best to add to the Stars of Texas! www.mcshan.com ! Since 1948 Joel Paul Shirley President CORPUS CHRISTI DALLAS

440 W Beauregard Phone: 325 655-9111 San Angelo, TX 76903 Fax: 325 653-8585 DALLAS 27 | TEXAS in Bloom | November 2018 www.shirleyfloral.com 800 588-9111 e-mail: [email protected]

BURNET/MARBLE FALLS SAN ANTONIO

FLOWER & GIFT SHOPS

109 N. MAIN 2105 HWY. 281 NORTH BURNET, TX 78611 MARBLE FALLS, TX 78654 (512) 756-4401 (830) 693-7006 WACO

AUSTIN FORT WORTH

A Wholesale Florist

Fresh flowers from around the world 1-800-252-9145 Fax 1-512-345-1336 (817) 457-9869 Ken Freytag • TSFA Past President www.freytagsflorist.com theconnectionwholesaleflorist.com Design Smart… Find it Here Texas State Florists' Associations' 94th Annual Convention and Trade Show July 13-16, 2007 Embassy Suites Hotel-Austin Downtown & The Palmer Events Center Please make your reservations soon as the room block the Texas State Florists' Association has held at the Embassy will fill up. Telephone the Embassy at (800) 362-2779, mention the Texas State Florists' Association and receive a discounted rate of $119 king or $129 dou- ble. Discounted rates are guaranteed through June 21, 2007 or until the TSFA room block is full.

The Bloomin’ Texan ◆ May 2007 / 13 When it comes to every aspect of your flower business,

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