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TEXASNOVEMBER 2018 in Bloom with Simply send more orders this year then last year with BloomNet, and earn more chances to win! VIP NAPCO SHOPPING EXPERIENCE! Trip for 2 includes: Hotel, Meals and Airfare, ENTER FOR MONTHLY PRIZES EACH WORTH $1,000! DON’T DELAY! PROMOTION ENDS DECEMBER 31ST For more information on how to send and official rules, visit bloomnet.net/betterwithbloomnet #betterwithbloomnet CONTACT US TODAY TO LEARN HOW YOU CAN JOIN OUR NETWORK! Call: 1-800-BloomNet (1-800-256-6663) • Email: [email protected] • Visit: www.bloomnet.net 4 The Value of TSFA N OTexas V E M B E R 2 0 1 8 | Vin O L U M BloomE X X X X I V | N U M B E R 10 Membership 5 TEXAS THANKS SHARON McGUKIN From the 6-7 FLORALS FROM THE FORUM It has been provenPresident time and again that active participation 8 EXPERIENCE adds value to your membership in TSFA! I firmly believe that membership in TSFA is essential to being a successful 9 TEXAS FLORAL SHOWCASE: EXPERIENCE florist in Texas. As TSFA members, we have a competitive advantage over non-member florists for numerous reasons. 10 PROFESSIONAL CERTIFICATION First and foremost is the education and certification 11 HIGH SCHOOL CERTIFICATION through our Texas Master Florist (TMF) program. This program is cutting edge with additional updates coming 12 EDUCATION forward to ensure the best education and training possible. TSFA President Tom Wolfe, Sr. Having Texas Master Florist certification validates both 13 SCHOLARSHIPS you and your business as the professional to the consumer. 14 RECOGNITION Our Texas Floral Showcase circuit allows us to reach out regionally to more florists across the state with an evening filled with rich floral design concepts and techniques. 15 INVOLVEMENT This is an accessible and inexpensive educational opportunity for both novice and experienced designers. Showcases also include a chance to learn more about the 16-17 SUPPORTING ONE ANOTHER business side of the floral industry and the opportunity to meet those in your area. 18 PROMOTION & MARKETING The Texas Floral Expo, scheduled July 26-28 in Georgetown, is basically a homecoming for florists gathering to network and capture opportunities for education and 19 A TEXAS TWIST ON FLORAL INNOVATIONS hands-on training. The weekend is packed full of the absolute best presenters in INNOVATION IN BLOOM a given topic not only from Texas, but world-wide. The Texas Floral Education BLOSSOMS ON THE BAYOU underwriters support this event as well as the regional showcases held throughout 20 COBY NEAL AIFD PFCI the year displaying the latest products that are trending in the floral industry. These underwriters, offering the absolute best of products and services in the floral COMPETITION industry, contribute greatly to TSFA’s success. 21 LEGISLATIVE Lastly and, to me, the most important part of membership in TSFA, are the 22 opportunities provided to network. TSFA provides the best possible chance to meet 23 MAKING TEXAS FLORAL EDUCATION other florists and exchange ideas and discuss issues that are so important in the floral POSSIBLE industry. The opportunities are endless. The friendships life-long. VOLUNTEER These are only a few of the many examples that I see valued by TSFA members who 24 are involved. We invite you to take full advantage of your membership! 25 NEW MEMBERS THE OFFICIAL PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION P.O. Box 170760 | Austin, Texas 78717 | 512.834.0361 | FAX 512.834.2150 | 800.375.0361 | www.tsfa.org | E-mail [email protected] TSFA BOARD STAFF President Tom Wolfe, Sr. Publisher and Managing Editor | Dianna Nordman AAF Immediate Past President Debbie Woltmann TMFA Editor | Lynn Lary McLean AAF AIFD PFCI TMF First Vice President Gina Waters AAF TMFA Director of Education and Membership | Taressa Dominguez Second Vice President Cheryl Vaughan TMFA Administrative Assistant | Carole Sayegh Retail Directors Production | Graphics by Kandi, Inc. Charles Ingrum | Jodi McShan AAF TMF | Amy Neugebauer AIFD TMFA Cover Credit | Courtesy of Park Hill Collection Wholesale Director Hein Verver Cover Photography | Nancy Nolan Grower Director Jack Weatherford Texas in Bloom USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to Texas in Bloom. Located at 715 Discovery Blvd., Suite 403, Cedar Park, TX 78613. Periodicals Postage Paid at Austin, Texas and at additional mailing offices. Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to Texas in Bloom, P.O. Box 170760, Austin, TX 78717. 3 | TEXAS in Bloom | November 2018 The Value of TSFA Membership Cultivating Member Success and a Strong Floral Community for 104 Years! Professional Development | Professional Certification | High School Certification | Education | Scholarships Competition | Promotion & Marketing | Volunteer | Involvement | Networking | Legislative | Recognition Insurance | Savings | Support | Sharing with One Another | Supporting One Another | Social In 2017 - 2018 TSFA has reached 460 individuals with additional educational programs scheduled, through our established educational platforms offering a variety of opportunities for professional development for Texas florists. The Texas Floral Showcase travelled Texas. The Texas Floral Forum was the highlighted floral event of the summer! As we look to 2019, the strength of programming will continue to experience the absolute best! Click to Your Calendar and post today to attend a Texas Floral Showcase in your area! Then scroll to July 26-28 and post to attend the Texas Floral Expo 2019!!! The TSFA Education Committee leads the way to significant updates and rewrites on the Professional Certified Florist Certification. The addition of new subjects adds to the relevance of the certification. This opportunity for Professional Certification will reach not only Texas florists but also those across the nation registered in this program. The High School Level 1 Certification and Knowledge Based certification expansion to a Level 2 Certification continues to be strong. The Level 1 Certification Program embraced the interest of Texas High School youth with the The ValueTSFA Education of TSFA Committee testing Membership 5,919 students in 2017 and 2018. In this issue, we will share many valuable reasons to131 get were involved, tested enhance in Level your 2 professional Certification. development through educationThe and Texas certification, School of Floraland make Design an impact educates on your students industry in by classes giving offered back. throughout the year. OpportunitiesBeing actively for involved professional in the Texas development State Florists’ were Association experienced can be in valuable other areas in many as collectively we work to sell more flowers! The success ofareas our of efforts your life, led both to additional personally andpossibilities professionally. with the Designer of the Year Competition held during the prestigious Houston Azalea Trail, with an additional 3,000 experiencing Texas educational offerings. CultivatingThe success of Member our social Success media highlighted and a Strong all that Floral we accomplished Community and more,for 101 reaching Years! over a half a million this year Education | Networking | Involvementand over | Certification 5,9859 followers | Training with | these Volunteer numbers | Representation still climbing | today! Support Insurance | Savings | Promotion | Marketing | Social | Competition | Scholarships TEXAS STATE FLORISTS’ ASSOCIATION ProfessionalPROFESSIONAL Development DEVELOPMENT A Lifetime of Learning January 27, 2016 July 16-17, 2016 The Summit Club | Longview, Texas Tapatio Springs | Boerne, Texas Chair: Shana Brittain TMFA Chair: Gina Waters TMF March 30, 2016 E X P O • 2 0 1 7 October 8-9, 2016 Club at Sonterra | San Antonio, Texas InterContinental Dallas | Dallas, Texas Chair: Cheryl Vaughan TMFA Chair: Charles Ingrum 2017 • SHOWCASE • 2018 FORUM•2018 EVENTS it’s love atit’s firstlove at site! first site! themarket by themarket by Certification Education ORA ORAL FL L F L D Principles & Elements Curriculum 1 1 D E L E S L E S I G E V I G V E N L E N L dutch flowers standing orders oasis foam C Direct from Everyday essentials Keep flowers A S S O C I A T I O N Professional Development Professional E Holland. and more. fresher longer! R N dutch flowers standing orders SHOP NOW oasis foam SHOP NOW SHOP NOW C TIF TIO S C H O O L O F F L O R A L D E S I G N Direct from Everyday essentials Keep flowers E ICA ® ® Holland. and more. fresher longer! R N EL TW SHOP NOW SHOP NOW SHOP NOW T O EV O IFICATI L F L O N Get everything you need online in no time. R O A I L T CONTAINERS FLOWERS SUPPLIES A D C E FI SIG TI Get everything you need online in no time. N CER With instant access to a huge selection of Teleflora CONTAINERS theFLOWERSmarket SUPPLIEScontainers, farm-direct flowers and supplies, it’s easy The Bloomin’ Texan | October 2015 | 4 by to love our new one-stop online shop. Sign on to MyTeleflora.com and experience themarket today! our one-stop online shop Shop themarket.myteleflora.com With instant access to a huge selection of Teleflora The Bloomin’ Texan | January 2015 | 17 themarket containers, farm-direct flowers and supplies, it’s easy by to love our new one-stop online shop. Sign on to MyTeleflora.com and experience themarket today! our one-stop online shop Shop themarket.myteleflora.com The Bloomin’ Texan | January 2015 | 17 The Bloomin’ Texan | October 2015 | 31 Texas Thanks Sharon McGukin Sharon McGukin AIFD AAF PFCI travelled the state of Texas providing information of the 2018 • SHOWCASE • 2019 upmost importance to face the challenges in business today. In typical “Sharon Style” the presentation was well researched and spot on. An understanding as we traveled across the state! of all that surrounds us, as well The best in programming this year is largely credited to as a glimpse into all that awaits, a presenter who consistently brings a well researched was shared in a way that was presentation providing the absolute best in education.