KALEIDO AWARDS 2020 - SHORTLIST Category Name Campaign Name Brand/ Agency Name PRACTICE AREA AWARDS
Man vs Wild, featuring PM Modi and Bear Grylls Discovery Communications India Sleep@10 Indias Fight Against Sleep Godrej Interio Deprivation Best Use of Content Procter & Gamble Hygiene & Healthcare Ltd. / Vicks One In A Million #TouchOfCare 20:20 MSL Turning Waste into Wealth, the MTV Way! MTV India, Viacom18 Media Pvt. Ltd. Max Life India Protection Quotient Max Life Insurance & Edelman India #GoMonster Samsung & Spotlight, Times Internet Ltd. MAKING OF THE INDIAN POP CULTURE Comic Con India & Value360 Communications TRENDSETTER Haier #SilentPerformers Haier Appliances India Pvt. Ltd. Best Use of Media Mind Your Language Racold by Ariston Thermo & WATConsult Got Guts to take the plunge? Jumpin Heights & Media Mantra #RideForVote Castrol India & Current Global Happy Furniture To You Pepperfry & MSL India MG Changemakers Season 2 MG motor & The Better India Fevicol-Use of Social Media Fevicol & Schbang Best Use of Vicks One In A Million #TouchOfCare Vicks & 20:20 MSL Digital/Social Media Turning Waste into Wealth, the MTV Way! Viacom18 Media Pvt. Ltd. ByteDance #EduTok with TikTok! & Allison+Partners Vicks One In A Million #TouchOfCare Vicks & 20:20 MSL Turning Waste into Wealth, the MTV Way! Viacom18 Media Pvt. Ltd. Best Use of Influencers Skechers GoRun with Skechers Skechers & 20:20 MSL Livon Influencer marketing campaign Livon & Honeycomb Media Pvt. Ltd. #LoveAtFirstPride OkCupid & PCA Live Like A Maharaja Airbnb India When ITC Engage takes micro-tales to large scale! How Engage leveraged the power of ITC Engage & PR Pundit content marketing for the launch of Engage Pocketful O Stories book Best Use of Event NBA IN MY BACKYARD - THE ARABIAN SEA NBA India & Max Publicity & Communication TAKEOVER Pvt. Ltd. Securing future with Axis Retirement Savings Axis Asset Management Company Ltd. & Fund Adfactors PR The Story of 'X' Hero MotoCorp International Day of The Girl Child: Girls Get Plan International (India Chapter) & Edelman Equal Campaign India Finding Indias missing children using AI Staqu & Value 360 Communications Best Campaign in Not- Fighting the battle against Plastic with IoT- Swajal Water & Value 360 Communications For-Profit enabled Water ATMs Safeducate & Value 360 Communciations Enabling the enablers of tomorrow Suicide Prevention India Foundation & Give Subtitles To Suicide WATConsult How strategic communication helped in saving National hydroelectric power corporation Ltd. annual losses of Rs 3600 crores & PR Professionals CUSTOMER OUTREACH PROGRAMME SYNDICATE BANK Best Campaign in FICCI - Indian Language Internet Alliance The Federation of Indian Chambers of Public/Govt Sector (FICCI-ILIA) Commerce and Industry (FICCI) & The PRactice Land of DISCREET AFFAIRS Gleeden & Media Mantra DIPLOMATIC STALWARTS DEEPEN Crown Prince Saudi Arabia & Media Mantra BILATERAL TIES
Project Streedhan DSM (India Pvt. Ltd.) & Cumulus PR Best Campaign in Vivel- Know Your Rights ITC Ltd. & Joshtalks Corporate Social Responsibility #LoveAtFirstPride Match Group & PCA TAFE - Be a #FarmDost Tafe Barbershop Girls Shaving Stereotypes Procter & Gamble and Genesis BCW
My Style My Pride Blenders Pride & AvianWE Best Surrogate New Yorkers, Let's take a hike. Sify Technologies Ltd. Communication of the Year Maru Samvad Cairn Oil & Gas & Vedanta Ltd. Breezer Vivid Shuffle Breezer & MSL India Double is Better Dewar's & MSL India Godrej Consumer Products & Adfactors PR Pvt. Wake up to freshness Ltd. All is well ICICI Bank & Adfactors PR Pvt. Ltd. Best Regional Bhopa Bhopi in Barmer: Pulling the right Communication Cairn Oil and Gas & Weber Shandwick heartstrings! Campaign Stories of Love: House of Pataudi Myntra Designs Pvt. Ltd. & House of Pataudi Unmasking the silent killer Eris Lifesciences & Adfactors PR Pvt. Ltd. One stop solution for Employee Engagement & Bayer CropScience Ltd. Advocacy Best Internal What's Up Cipla Cipla Ltd. Communication PROJECT SAMARTH SYNDICATE BANK Campaign #23YearsOfGratitude Adfactors PR Pvt. Ltd. Healthcare India FM channel - HI FM Procter & Gamble Health Ltd. Bringing Mondelez' s Purpose to Life Mondelez India Foods Pvt. Ltd. & 121XP National Hydroelectric Power Corporation Ltd. How strategic communication helped in saving & PR Professionals annual losses of Rs 3600 crores
PepsiCo India & AutumnGrey Lay's "Air In the bag" strategy Best Reputation/Crisis All India Agarbathi Manufacturers Association Managment Campaign & Adfactors PR Pvt.. Ltd Let there be light
PepsiCo India & AutumnGrey Kurkure Contains Plastic Strategy Unity No Bar Chocolate thats Made of India, for Mondelez India Foods Pvt. Ltd. India! INDUSTRY AWARDS
ATMaraksha the CATMi way CATMi & Adfactors PR Pvt. Ltd. Festive Campaign 2019 Citibank & Publicis India #BeAFitakha - Making Diwali a Healthier Affair HDFC ERGO General Insurance Company & BC Best Campaign in BFSI Web Wise Live On Your Terms PolicyBazaar.com Silver Lining for Indian Middle Class & Lower Shubh Loans & Media Mantra Middle-Class Individuals
#PowerToPlay Castrol India & Schbang
Revolt Intellicorp: The Great Democratization of REVOLT INTELLICORP Pvt. LTD. & Ruder Finn Mobility India Ather Energy from a start-up to a prominent EV Best Campaign in Ather Energy & 6 degrees bcw Automotive & brand Hyundai Motors India Ltd. & INNOCEAN Transport Industry Hyundai VENUE Launch Worldwide KIA MOTORS INDIA & Innocean Worldwide Badass by Design India Hero Voice of Destini, North-East India Hero MotoCorp & Abybaby Events Pvt. Ltd.
Pond's - See What Happens Pond's & Six Degrees BCW
The Protein Week 2019 - #DontMissOut Danone India & AvianWE Launch of India's first powder to liquid Godrej Consumer Products Ltd. handwash - Protekt Mr.Magic Best Campaign in Strengthening Colgates position as market Consumer Products leader by reiterating its functional superiority, Colgate-Palmolive (India) Ltd. i.e. Strong Teeth in a distinct way. Positioning Mondelez India as a Snacking Mondelez India Foods Pvt. Ltd. Leader, Keeping Consumers at Heart Godrej Consumer Products Ltd & Adfactors PR Wake up to freshness Pvt. Ltd.
#UnitedByVote campaign Benetton Group & PR Pundit Pvt. Ltd.
Best Campaign in Olay #FaceAnything Procter & Gamble & 20:20 MSL Fashion, Beauty & Turn Up. Turn It Up - Enabling the Everyday Myntra Designs Pvt. Ltd. Lifestyle Active Enthusiast Reflex Wav - All in your hands Fastrack, Titan Company Ltd. USPA Responsible Arvind Brands & U.S. Polo Assn. Goa Tourism Development Corporation & Goa Of tourists for tourists by tourists Adfactors PR Pvt. Ltd. Live Like a Maharaja Airbnb India Pvt. Ltd. Best Campaign in Imagicaa - India's Biggest Amazement Park Imagicaa - Adlabs Entertainment Ltd. Travel & Tourism #PadsOnBoard Vistara & AvianWE #MyKindaStay MakeMyTrip Got Guts to take the plunge? Jumpin Heights & Media Mantra Viacom18 Media Pvt. Ltd. & BBC Media Action, Navrangi Re! Swastik Productions Best Campaign in Son Rise Vibha Bakshi & Weber Shandwick Media & Launch and Sustenance of Audible Suno Audible & PCA Entertainment SECURING THE THRONE WITH GAME OF Star World & Current Global THRONES A Whole New World of Entertainment Bigtree Entertainment & Genesis BCW
Happy Furniture To You Pepperfry & MSL
Best Campaign in Van Heusen Move Labs Aditya Birla Fashion and Retail Ltd. Retails & E-Commerce Van Heusen - Carry Your World Aditya Birla Fashion and Retail Ltd. F-Lite Denim launch by Flying Machine Arvind Fashions Ltd. & Dentsu India Pvt. Ltd. Responsible Denims Arvind Brands & U.S. Polo Assn. Indian Medical Association (IMA) & Adfactors United to end TB PR The Wakefit Sleep Internship Wakefit.co Best Campaign in Procter & Gamble Hygiene & Health Care Ltd & Consumer Health & Vicks 'One In A Million' #TouchOfCare 20:20 MSL Fitness InnAccel Techonologies & Value360 InnAccel making every SAANS count Communications Unmasking the silent killer Eris Lifesciences & Adfactors PR Pvt. Ltd. Amazon Devices - #getsmartwithalexa Amazon Devices & The PRactice Campaign Best Campaign in #EduTok with TikTok! ByteDance & Allison+Partners Consumer/Personal #FindMyKind OkCupid & PCA Tech Launch and Sustenance of Audible Suno Audible & PCA #PowerOf18 Twitter India & Current Global & Supari Studios OPlus Mobitech Pvt. Ltd. (OnePlus India) & OnePlus 7 Series Launch Edelman India Pvt. Ltd. Best Campaign in HONOR 20 Series Launch HONOR & MSL India Telecom From 5G stakeholder sensitization to thought Ericsson & Archetype Pvt. Ltd. leadership Ericsson
Demystifying Technologies of Tomorrow Dell Technologies & 2020 MSL
Best Campaign in 5G-The NXT of Everything Tech Mahindra Enterprise Tech (B2B) The Big Cyber Dialogue Barracuda Networks & Ruder Finn India Enabling eCommerce for new-age India Shopmatic & Value 360 Communications From 5G stakeholder sensitization to thought Ericsson & Archetype agency Pvt. Ltd. leadership Ericsson Dont play games, play Mumbai Games SportzConsult & Veritas Reputation PR adidas rebuilding the sporting spirit of Kashmir, adidas India & Kaizzen through the football Best Campaign in adidas - Run for the Oceans Campaign adidas India & Kaizzen Sports adidas - Changing lives through the power of adidas India & Kaizzen sports Turn Up. Turn It Up - Enabling the Everyday Myntra Designs Pvt. Ltd. Active Enthusiast MRS Hotels & PR Pundit Public Relations Pvt. An Ode to the Last Maharaja of Bikaner Ltd. Launch of Holiday Inn Express Hotels (HIEX) in InterContinental Hotels Group & PR Pundit India Public Relations Pvt. Ltd. Best Campaign in Glue Brandworks Pvt.. Ltd & Gauge Advertising Hotels & Restaurants Eat Safe & Marketing Pvt. Ltd. Lite Bite Foods Pvt. Ltd & PR Pundit Public YouMee Relations Pvt. Ltd First Food Celebrity at Madame Tussauds KFC India & Edelman India Pvt.Ltd.
Haier #SilentPerformers Haier Appliances India Pvt. Ltd. Best Campaign in Positioning Panasonic as a truly diversified Consumer Electronics Panasonic India & MSL india Consumer Electronics Company Mind Your Language Racold by Ariston Thermo & WATConsult
Kissa Kursi Ka Godrej Interio & Adfactors PR Best Campaign in Welspun Global Brands Ltd. & Foxymoron Interior Decorations & Quik Dry Movement Home Furniture Media Solutions Pvt. Ltd. Colours By Kohler India Palette Kohler India Pvt. Ltd & Dentsu Webchutney
Chennai Lighting Festival House of Hiranandani
Best Campaign in Real Iss Dhanteras Waqt Kharido PS Group & Shreyansh Innovations Estate & Construction Launch of Piramal Mahalaxmi by ANAROCK Piramal Realty & ANAROCK Digital Digital For good tidings, change your address Magicbricks & Adfactors PR Pvt. Ltd Let's Crack It Unacademy Pearson Goes Digital Pearson India & Genesis BCW Best Campaign in Education Preparing India Learners for #JobsofTomorrow Udacity & Value 360 Communications
Studying in the UK British Council India & Archetype Pvt. Ltd.
The Power of Employee Advocacy Cairn Oil & Gas, Vedanta Ltd.
Best Campaign in Life At Nayara Nayara Energy & Blink Digital Energy (Power / Oil & Bhopa Bhopi in Barmer: Pulling the right Cairn Oil & Gas, Vedanta Ltd. & Weber Gas / Renewables etc) heartstrings! Shandwick #RideForVote Castrol India & Current Global Khet aasana Castrol India & Current Global FMC India Pvt. Ltd & INNOCEAN Worldwide Best Campaign in FMC Coragen Soybean Launch Campaign Communication Pvt. Ltd. Agriculture & Agri- Siddhi Kisan Rabi Mahotsav DestaGlobal Tech TAFE - JFarm Service TAFE
STAND AGAINST SCAMS Shine.com & Value360 Communications
Lakshmikumaran & Sridharan Attorneys and L&S - The Lawyered Way!! Best Campaign in Kaizzen Professional Services DIGITAL STRATEGY DRIVES DIGITAL SEMrush & Media Mantra MATURITY LANDSCAPE OF INDIAN BUSINESS Redefining the DIY investment ecosystem FYERS Securities & Media Mantra Disclaimer 1. This is just a Shortlist and not the Winners List. 2. Winners are decided based not on the number of nominations in a category but on the merit of each entry. 3. It’s not necessary that each award category would have Gold, Silver and Bronze winners. 4. It may also be possible that one or more award categories do not have any winner. 5. Special Award Categories will be announced on 27th March 2020.