KALEIDO AWARDS 2020 - SHORTLIST Category Name Campaign Name Brand/ Agency Name PRACTICE AREA AWARDS Man vs Wild, featuring PM Modi and Bear Grylls Discovery Communications India Sleep@10 Indias Fight Against Sleep Godrej Interio Deprivation Best Use of Content Procter & Gamble Hygiene & Healthcare Ltd. / Vicks One In A Million #TouchOfCare 20:20 MSL Turning Waste into Wealth, the MTV Way! MTV India, Viacom18 Media Pvt. Ltd. Max Life India Protection Quotient Max Life Insurance & Edelman India #GoMonster Samsung & Spotlight, Times Internet Ltd. MAKING OF THE INDIAN POP CULTURE Comic Con India & Value360 Communications TRENDSETTER Haier #SilentPerformers Haier Appliances India Pvt. Ltd. Best Use of Media Mind Your Language Racold by Ariston Thermo & WATConsult Got Guts to take the plunge? Jumpin Heights & Media Mantra #RideForVote Castrol India & Current Global Happy Furniture To You Pepperfry & MSL India MG Changemakers Season 2 MG motor & The Better India Fevicol-Use of Social Media Fevicol & Schbang Best Use of Vicks One In A Million #TouchOfCare Vicks & 20:20 MSL Digital/Social Media Turning Waste into Wealth, the MTV Way! Viacom18 Media Pvt. Ltd. ByteDance #EduTok with TikTok! & Allison+Partners Vicks One In A Million #TouchOfCare Vicks & 20:20 MSL Turning Waste into Wealth, the MTV Way! Viacom18 Media Pvt. Ltd. Best Use of Influencers Skechers GoRun with Skechers Skechers & 20:20 MSL Livon Influencer marketing campaign Livon & Honeycomb Media Pvt. Ltd. #LoveAtFirstPride OkCupid & PCA Live Like A Maharaja Airbnb India When ITC Engage takes micro-tales to large scale! How Engage leveraged the power of ITC Engage & PR Pundit content marketing for the launch of Engage Pocketful O Stories book Best Use of Event NBA IN MY BACKYARD - THE ARABIAN SEA NBA India & Max Publicity & Communication TAKEOVER Pvt. Ltd. Securing future with Axis Retirement Savings Axis Asset Management Company Ltd. & Fund Adfactors PR The Story of 'X' Hero MotoCorp International Day of The Girl Child: Girls Get Plan International (India Chapter) & Edelman Equal Campaign India Finding Indias missing children using AI Staqu & Value 360 Communications Best Campaign in Not- Fighting the battle against Plastic with IoT- Swajal Water & Value 360 Communications For-Profit enabled Water ATMs Safeducate & Value 360 Communciations Enabling the enablers of tomorrow Suicide Prevention India Foundation & Give Subtitles To Suicide WATConsult How strategic communication helped in saving National hydroelectric power corporation Ltd. annual losses of Rs 3600 crores & PR Professionals CUSTOMER OUTREACH PROGRAMME SYNDICATE BANK Best Campaign in FICCI - Indian Language Internet Alliance The Federation of Indian Chambers of Public/Govt Sector (FICCI-ILIA) Commerce and Industry (FICCI) & The PRactice Land of DISCREET AFFAIRS Gleeden & Media Mantra DIPLOMATIC STALWARTS DEEPEN Crown Prince Saudi Arabia & Media Mantra BILATERAL TIES Project Streedhan DSM (India Pvt. Ltd.) & Cumulus PR Best Campaign in Vivel- Know Your Rights ITC Ltd. & Joshtalks Corporate Social Responsibility #LoveAtFirstPride Match Group & PCA TAFE - Be a #FarmDost Tafe Barbershop Girls Shaving Stereotypes Procter & Gamble and Genesis BCW My Style My Pride Blenders Pride & AvianWE Best Surrogate New Yorkers, Let's take a hike. Sify Technologies Ltd. Communication of the Year Maru Samvad Cairn Oil & Gas & Vedanta Ltd. Breezer Vivid Shuffle Breezer & MSL India Double is Better Dewar's & MSL India Godrej Consumer Products & Adfactors PR Pvt. Wake up to freshness Ltd. All is well ICICI Bank & Adfactors PR Pvt. Ltd. Best Regional Bhopa Bhopi in Barmer: Pulling the right Communication Cairn Oil and Gas & Weber Shandwick heartstrings! Campaign Stories of Love: House of Pataudi Myntra Designs Pvt. Ltd. & House of Pataudi Unmasking the silent killer Eris Lifesciences & Adfactors PR Pvt. Ltd. One stop solution for Employee Engagement & Bayer CropScience Ltd. Advocacy Best Internal What's Up Cipla Cipla Ltd. Communication PROJECT SAMARTH SYNDICATE BANK Campaign #23YearsOfGratitude Adfactors PR Pvt. Ltd. Healthcare India FM channel - HI FM Procter & Gamble Health Ltd. Bringing Mondelez' s Purpose to Life Mondelez India Foods Pvt. Ltd. & 121XP National Hydroelectric Power Corporation Ltd. How strategic communication helped in saving & PR Professionals annual losses of Rs 3600 crores PepsiCo India & AutumnGrey Lay's "Air In the bag" strategy Best Reputation/Crisis All India Agarbathi Manufacturers Association Managment Campaign & Adfactors PR Pvt.. Ltd Let there be light PepsiCo India & AutumnGrey Kurkure Contains Plastic Strategy Unity No Bar Chocolate thats Made of India, for Mondelez India Foods Pvt. Ltd. India! INDUSTRY AWARDS ATMaraksha the CATMi way CATMi & Adfactors PR Pvt. Ltd. Festive Campaign 2019 Citibank & Publicis India #BeAFitakha - Making Diwali a Healthier Affair HDFC ERGO General Insurance Company & BC Best Campaign in BFSI Web Wise Live On Your Terms PolicyBazaar.com Silver Lining for Indian Middle Class & Lower Shubh Loans & Media Mantra Middle-Class Individuals #PowerToPlay Castrol India & Schbang Revolt Intellicorp: The Great Democratization of REVOLT INTELLICORP Pvt. LTD. & Ruder Finn Mobility India Ather Energy from a start-up to a prominent EV Best Campaign in Ather Energy & 6 degrees bcw Automotive & brand Hyundai Motors India Ltd. & INNOCEAN Transport Industry Hyundai VENUE Launch Worldwide KIA MOTORS INDIA & Innocean Worldwide Badass by Design India Hero Voice of Destini, North-East India Hero MotoCorp & Abybaby Events Pvt. Ltd. Pond's - See What Happens Pond's & Six Degrees BCW The Protein Week 2019 - #DontMissOut Danone India & AvianWE Launch of India's first powder to liquid Godrej Consumer Products Ltd. handwash - Protekt Mr.Magic Best Campaign in Strengthening Colgates position as market Consumer Products leader by reiterating its functional superiority, Colgate-Palmolive (India) Ltd. i.e. Strong Teeth in a distinct way. Positioning Mondelez India as a Snacking Mondelez India Foods Pvt. Ltd. Leader, Keeping Consumers at Heart Godrej Consumer Products Ltd & Adfactors PR Wake up to freshness Pvt. Ltd. #UnitedByVote campaign Benetton Group & PR Pundit Pvt. Ltd. Best Campaign in Olay #FaceAnything Procter & Gamble & 20:20 MSL Fashion, Beauty & Turn Up. Turn It Up - Enabling the Everyday Myntra Designs Pvt. Ltd. Lifestyle Active Enthusiast Reflex Wav - All in your hands Fastrack, Titan Company Ltd. USPA Responsible Arvind Brands & U.S. Polo Assn. Goa Tourism Development Corporation & Goa Of tourists for tourists by tourists Adfactors PR Pvt. Ltd. Live Like a Maharaja Airbnb India Pvt. Ltd. Best Campaign in Imagicaa - India's Biggest Amazement Park Imagicaa - Adlabs Entertainment Ltd. Travel & Tourism #PadsOnBoard Vistara & AvianWE #MyKindaStay MakeMyTrip Got Guts to take the plunge? Jumpin Heights & Media Mantra Viacom18 Media Pvt. Ltd. & BBC Media Action, Navrangi Re! Swastik Productions Best Campaign in Son Rise Vibha Bakshi & Weber Shandwick Media & Launch and Sustenance of Audible Suno Audible & PCA Entertainment SECURING THE THRONE WITH GAME OF Star World & Current Global THRONES A Whole New World of Entertainment Bigtree Entertainment & Genesis BCW Happy Furniture To You Pepperfry & MSL Best Campaign in Van Heusen Move Labs Aditya Birla Fashion and Retail Ltd. Retails & E-Commerce Van Heusen - Carry Your World Aditya Birla Fashion and Retail Ltd. F-Lite Denim launch by Flying Machine Arvind Fashions Ltd. & Dentsu India Pvt. Ltd. Responsible Denims Arvind Brands & U.S. Polo Assn. Indian Medical Association (IMA) & Adfactors United to end TB PR The Wakefit Sleep Internship Wakefit.co Best Campaign in Procter & Gamble Hygiene & Health Care Ltd & Consumer Health & Vicks 'One In A Million' #TouchOfCare 20:20 MSL Fitness InnAccel Techonologies & Value360 InnAccel making every SAANS count Communications Unmasking the silent killer Eris Lifesciences & Adfactors PR Pvt. Ltd. Amazon Devices - #getsmartwithalexa Amazon Devices & The PRactice Campaign Best Campaign in #EduTok with TikTok! ByteDance & Allison+Partners Consumer/Personal #FindMyKind OkCupid & PCA Tech Launch and Sustenance of Audible Suno Audible & PCA #PowerOf18 Twitter India & Current Global & Supari Studios OPlus Mobitech Pvt. Ltd. (OnePlus India) & OnePlus 7 Series Launch Edelman India Pvt. Ltd. Best Campaign in HONOR 20 Series Launch HONOR & MSL India Telecom From 5G stakeholder sensitization to thought Ericsson & Archetype Pvt. Ltd. leadership Ericsson Demystifying Technologies of Tomorrow Dell Technologies & 2020 MSL Best Campaign in 5G-The NXT of Everything Tech Mahindra Enterprise Tech (B2B) The Big Cyber Dialogue Barracuda Networks & Ruder Finn India Enabling eCommerce for new-age India Shopmatic & Value 360 Communications From 5G stakeholder sensitization to thought Ericsson & Archetype agency Pvt. Ltd. leadership Ericsson Dont play games, play Mumbai Games SportzConsult & Veritas Reputation PR adidas rebuilding the sporting spirit of Kashmir, adidas India & Kaizzen through the football Best Campaign in adidas - Run for the Oceans Campaign adidas India & Kaizzen Sports adidas - Changing lives through the power of adidas India & Kaizzen sports Turn Up. Turn It Up - Enabling the Everyday Myntra Designs Pvt. Ltd. Active Enthusiast MRS Hotels & PR Pundit Public Relations Pvt. An Ode to the Last Maharaja of Bikaner Ltd. Launch of Holiday Inn Express Hotels (HIEX) in InterContinental Hotels Group & PR Pundit India Public Relations Pvt. Ltd. Best Campaign in Glue Brandworks Pvt.. Ltd & Gauge Advertising Hotels & Restaurants Eat