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Connect with 250,000 Loyal and Engaged Iowans

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Connect with 250,000 Loyal and Engaged Iowans Embrace the Power of Public Radio CONNECT WITH 250,000 LOYAL AND ENGAGED IOWANS Photo: IPR’s John Pemble SPONSORSHIP MEDIA KIT THE POWER OF DISTINCTIVE PROGRAMMING Photo: IPR’s John Pemble Connect your brand with the quality programming that has created FIERCE LOYALTY among our thousands of fans. News Classical Studio One IOWA’S SOURCE TIMELESS CLASSICS PROVIDING THE BEST IN FOR NPR PROGRAMS AND NEW WORKS NEW MUSIC AND OLD including Morning Edition with an emphasis on CLASSICS, Studio One is and All Things Considered, Iowa’s great symphonies, Iowa’s Daily Soundtrack. Blues, and award-winning news orchestras and operas. IPR folk, indie, roots music and and talk from IPR’s news Classical provides musical more, and the only station team. Intelligent, insightful companionship providing a regular megaphone and respectful. and enlightenment. for Iowa bands and artists. IPR is one of our go-to resources for creating greater awareness of our concerts and programs. Their loyal listeners really do notice, and tend to patronize, the organizations and businesses that sponsor IPR. Bottom line: the IPR audience is an ideal audience for us. – Peter Stevenson, Civic Music Association in Des Moines THE POWER OF THE IPR AUDIENCE Photo: IPR’s John Pemble of public radio Our sponsors benefit from theHALO EFFECT: listeners say the positive sentiment listeners have towards they’ve taken businesses that support IPR. % action in response 79 to something they’ve heard of listeners hold a more on public radio.1 positive opinion of % businesses that support their public radio of public radio listeners 70 station.1 are college educated, % compared to 29% of the 70 2 total U.S. polulation. of listeners prefer to buy products/services % from businesses that of IPR listeners say they listen 65 support their public to IPR more than any other radio station.1 % station. These listeners tune 51 in to IPR for an average of nearly 8.5 hours every week. of listeners feel public radio sponsors are % more credible than IPR LISTENER IPR LISTENER 50 commercial radio GENDER AGES advertisers.1 12 – 24 6% 25 – 34 12% % male % 51 35 – 44 14 1 Lightspeed Research, March 2016 2 45 – 54 15% GfK MRI Doublebase 2015 Loyalty, sex & age data from Audigraphics Spring 2016 % f e m a l e 49 55 – 64 19% 65+ 33% THE POWER OF SIMPLICITY Photo: IPR’s John Pemble YOU DON’T NEED TO SHOUT to be heard on Iowa Public Radio. Our sponsor messages are direct, to-the-point and are written in a style that our listeners appreciate. Clutter- Unique Highly-Engaged It All Free Radio Messaging Audience Adds Up On average, we We will work with Engaging Iowa Public Radio’s air just TWO you to CRAFT programming sponsorship MINUTES A MESSAGE and music means program offers of sponsor THAT’S JUST LISTENERS PAY a SMART, announcements RIGHT for your ATTENTION. EFFECTIVE way each hour. business to reach an IDEAL AUDIENCE. Partnering with Iowa Public Radio has given Europa Cycle & Ski a broad recognition throughout Iowa. This recognition has provided Europa Cycle & Ski with enhanced growth and support. This growth has proven that investing in Iowa Public Radio will continue into the future! – Russ Clarke, Europa Cycle and Ski in Cedar Falls THE POWER OF STATEWIDE Photo: IPR’s John Pemble WITH 24 BROADCAST STATIONS and a robust digital presence, IPR will tailor a schedule to help you reach customers in your local area or across Iowa and beyond. IPR West Stations IPR East Stations Digital NEWS/STUDIO ONE WEST NEWS/STUDIO ONE EAST IOWAPUBLICRADIO.ORG WOI 90.1-FM Ames/Des Moines KUNI 90.1-FM Waterloo/Cedar DESKTOP KNSK 91.1-FM Ft. Dodge Falls/Cedar Rapids/Iowa City Nearly 200,000 monthly pageviews KNSC 90.7-FM Carroll KNSB 91.1-FM Bettendorf 72,000 monthly unique users KNSL 97.9-FM Lamoni KUNI 102.1/94.5-FM Davenport IOWAPUBLICRADIO.ORG KNSY 89.7-FM Dubuque MOBILE NEWS WEST KNSM 91.5-FM Clear Lake/Mason City Over 50,000 monthly pageviews WOI 640-FM Ames/Des Moines KNSZ 89.1-FM Ottumwa 26,000 monthly unique users CLASSICAL WEST NEWS EAST STREAMING WSUI 910-AM Iowa City/ KICP 105.9-FM Des Moines 50,000 monthly streaming sessions Cedar Rapids KICL 96.3-FM Des Moines Over 46,000 average monthly unique KRNI 1010-AM Clear Lake/Mason City KICJ 88.9/101.7-FM Des Moines users KICG 91.7-FM Ames/Boone CLASSICAL EAST ON-DEMAND AUDIO KSUI 91.7-FM Iowa City/ 11,000 monthly sessions Cedar Rapids/Quad Cities EMAIL NEWSLETTER KHKE 89.5-FM Waterloo/Cedar Falls Connections member newsletter KSUI 101.7-FM Dubuque (monthly) — 30,000 subscribers KHKE 90.1-FM Clear Lake/Mason City Top Five news headlines newsletter KICW 91.1-FM Ottumwa (bi-weekly) — 30,000 subscribers Choose to air your announcements on just one station group, on all stations in a region (IPR West or East) or statewide. Photo: Phil Roeder (Creative Commons) IOWA PUBLIC RADIO ENRICHES THE CULTURAL LIFE in Iowa through high quality news and cultural programming. SPONSORSHIP INQUIRIES Iowa Public Radio 2111 Grand Ave, Suite 100 Des Moines, IA (515)-725-1706 [email protected].
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