Western and Contemporary Global Conceptions of Creativity in Relief Against Approaches from So-Called "Traditional" Cultures¹
ISSUES IN INTEGRATIVE STUDIES No. 15, pp. 1-48 (1997) Western and Contemporary Global Conceptions of Creativity in Relief Against Approaches from So-Called "Traditional" Cultures¹ by Robert Weiner John F. Kennedy University Orinda, CA Abstract: For the past few centuries, many in the West have defined their culture as "modern," "dynamic," and "creative," in opposition to other cultures which they have called "traditional," "backward," and "static." With the increasing globalization of the 20th century, however, this distinction has revealed itself as misleading. This article attempts to determine what distinctions might legitimately be made about conceptions of creativity in so-called "traditional" and so-called "modern" cultures. It seeks to illuminate how creativity (as the West has commonly defined the term) is expressed in "traditional" cultures, and how some traditional activities might cause us to modify the common Western understanding of creativity. "CREAT1VITY" and its derivatives are words which fill today's newspapers, advertisements, books, college course catalogs, business reports, and everyday speech. Like "invention," "innovation," and "discovery," with which it is frequently synonymous, "creativity" is rarely defined, but it is almost always used in a very positive way. So ubiquitous is the word "creativity," that most people are surprised to learn that it was coined little more than a century ago (Ward, 1875) and became common only in the past fifty years (Webb, 1987, p. 19). While the general conception of creativity was being formulated in the West from the Renaissance onward, the term itself was finally invented when European thinkers began to feel that technical invention and scientific discovery revealed some parallels with creation in literature and the arts: in each case, something new seemed to be brought into being, and the processes seemed in some ways similar.
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