THIS IS ABOUT US
Vicarious PR was founded on a single premise: to provide the best public relations and marketing services in the video game industry. Pretty simple, right? Founded by former game journalists and content creators, Vicarious PR is an award-winning PR and marketing agency that provides the best service and results to meet your needs.
Live Vicariously CLIENT TESTIMONIALS WHAT OUR CLIENTS SAY ABOUT US
CHRISTIAN MOSBO DAMON SLYE PING WANG OWNER PRESIDENT CO-FOUNDER + VP OF MARKETING
FAIR WEATHER STUDIOS MAD OTTER GAMES NEW CODE INC
Working with Vicarious PR was fantastic! They Vicarious has greatly boosted our new users on both We’ve been working with Michael and his team for answered all of our questions and responded to calls PC and mobile. Since we started working with them, almost a year now for various projects. Michael has or emails the same day. They drafted all of our press we've seen our DAU double! They are great to work proven himself to be a very reliable partner - releases and reached out to influencers for us. They with. hardworking, available, flexible, and most importantly, delivered monthly reports showing us where we were understanding our clients’ requirements and quickly being covered and how many views each piece of making the adjustments based on the feedback. You coverage gained. They really went above and beyond will be in good hands as we continue to be. to provide a bespoke, full service marketing experience. We will definitely be using them to market our future games CLIENT TESTIMONIALS WHAT OUR CLIENTS SAY ABOUT US
GARY BURCHELL DENIS FEDAROV KIM PASQUIN OWNER STUDIO HEAD GENERAL MANAGER
FIREBLADE SOFTWARE UNFROZEN STUDIOS NVIZZIO CREATIONS We’re just writing to express our appreciation to On our own, I feel like we achieved a moderate level of We worked with Vicarious on Eden Rising; Supremacy, Michael and all his team. Your contribution to our awareness. In a saturated market, this isn’t enough. a PC title available on Steam. Michael is passionate project cannot be put into words, Iratus: Lord of the Michael and the team at Vicarious can open doors and driven, he has the best interest of his clients and Dead is our first game and Vicarious PR helped us to that we just didn’t have access to. Professional and projects at heart. Michael and his team are very make it real! Thanks to you, we reached our funding experienced, they helped lift our launch campaign to responsive and available. They will make your product goal and informed the audience about ongoing new heights – put simply, if no-one knows about your their priority. developments. game, they won’t buy it – so give your game the Special thanks to Jolene Hitt for support with Social chance it deserves by bringing Vicarious on-board as Media and for her tireless work. Thanks for helping us soon as possible. get this drive off to such a good start. With Vicarious PR our dream came true! OUR CLIENTS
& More OUR AWARDS
Best New Agency 2018 Gold Small Agency of the Year 2018 Best Industry Focused Agency Agency That Gets Results2018 – PR Bulldog Awards Silver – PR Bulldog Awards 2018 Silver– PR Bulldog Awards Bronze – PR Bulldog Awards
Business To Consumer PR Agency of the Year 2018 PR Rising Star Winner 2018 – Account Director of the Year Campaign 2019 Platinum – Bronze – PR World Awards PR News People Awards Finalist 2018– PR News People AVA Digital Awards Awards GAMES WE’VE WORKED ON
& More CASE STUDIESOUR PROJECTS
CLIENT: Ring Of Elysium PLATFORM: PC PROJECT LENGTH: 6 Months PROJECT GOALS: Successful launch on Steam Acquire a minimum of 200 media articles Acquire Top Tier reviews and feature placements Acquire 2 million views with paid influencer campaign RESULTS: Over 4 million downloads in 2 months Over 900 media articles Critically acclaimed from reviewers and players Over 2 billion on online readership Featured On Steam Over 10 million YouTube views on launch Top tier media coverage including IGN, Gamespot, Kotaku, Forbes, etc.
CASE STUDIESOUR PROJECTS
CLIENT: Tencent & PUBG Corp – PUBG Mobile PLATFORM: Mobile PROJECT LENGTH: 3 Months PROJECT GOALS: Successful mobile launch on iOS and Android Acquire a minimum of 70 media articles Acquire Top Tier reviews and feature placement Crisis PR Management for negative reactions. RESULTS: Top downloaded game in over 40 countries on launch Over 1400 media articles Critically acclaimed from reviewers Averaged 4.5 user score Featured on Google Play Featured on iOS App Store Top tier media coverage including IGN, Gamespot, Kotaku, Forbes, CNN, Polygon, Touch Arcade etc.
CASE STUDIESOUR PROJECTS
CLIENT: Next Studio – Death Coming
PLATFORM: PC (Steam) PROJECT LENGTH: 6 Months PROJECT GOALS: Successful Early Access and Full Acquire a minimum of 40 media articles Average a positive user rating Top tier media coverage.
RESULTS: 450 media articles Over 23 million article views Over 2 million YouTube views Acquired very positive user rating Placements in several top tier outlets. Sold over 100,000 units in 1st month.
CASE STUDIESOUR PROJECTS
CLIENT: Lilith Games – Art of Conquest
PLATFORM: Mobile PROJECT LENGTH: 3 Months PROJECT GOALS: Successful mobile launch on iOS and Android Acquire a minimum of 20 media articles Secure store feature by Apple or Google. Average 3.5 user score with minimum of 20,000 downloads on launch week
RESULTS:
Over 1 million downloads in 2 months Over 100 media articles Critically acclaimed from reviewers Averaged 4.5 user score Featured on Google Play Featured on iOS App Store Top tier mobile media coverage
CASE STUDIESOUR PROJECTS
CLIENT: Mad Otter Games – Villagers & Heroes Starfall Expansion PLATFORM: PC & Mobile PROJECT LENGTH: 6 Months PROJECT GOALS: Increase media coverage by 50% from prior year Acquire positioning in top ten lists. Successful expansion launch. Secure media coverage. RESULTS: Secure media coverage. 200+ media articles Doubled daily active users Top tier MMO outlet coverage Over 19 million article views 300,000 + YouTube views on launch Increased media coverage over prior year by 233% in single month
OUR MANAGEMENT TEAM
MICHAEL BROWN JORGE GASPAR CEO /CO-FOUNDER CFO /CO-FOUNDER
Michael has years of industry experience as a journalist, Jorge has more than seven years of experience in reviewer, editor, and PR and marketing specialist. operations, data analytics, and business intelligence. Michael won the 2018 PR News Account Director of the He is a journalist, reviewer, editor, and writer. He Year award and a Rising Star award. holds an MBA from CSUSM, an MD from UABC, and is a Lean Six Sigma Green Belt. CONTACT CONTACT KEY PERSONNEL
LIANA MURPHY JOLENE HITT MASON SALES LAURA THURSTON PR + SOCIAL MEDIA SOCIAL MEDIA WEB DEVELOPMENT SOCIAL MEDIA COORDINATOR SPECIALIST SPECIALIST
38 38 38 % % % Live Vicariously OUR MISSION At Vicarious PR we have one mission: provide better video game PR for game developers and publishers. We have seen how disappointing video game PR can be, that is why we set out to change the way it's done. We understand that each client is unique and we tailor ourselves to meet those individual needs. Our passion for the industry and the creative talent within it pushes us forward to provide the best service around. Our team of talented professionals desire to use our combined experience to help you reach your goals. Ultimately, your success is our success. OUR VISION “Strive not to be a success, but rather to be of value” We know the stigma PR has gotten over the last decade and have experienced the issues of outdated PR firms firsthand. Vicarious tailors our services to your goals and needs so you don’t end up paying for things you don’t need. We use modernized PR strategies for the 21st century. (We know. It sounds ridiculous to say that, but some PR firms still use messenger pigeons.) We seek to bring the video game PR industry forward with hard work, passion, creativity, and innovative thinking. OUR GUARANTEE We cannot promise a specific amount of coverage, nor can we promise specific placement with select outlets but here is what we do promise:
COMMUNICATION ACCOUNTABILITY
Regular communication between us and you. We are not just Regular updates on all activities, including preparation and marketers, we are partners, your success is our success and execution of deliverables. Weekly reports on coverage along vice versa, with feedback.
PRO-ACTIVITY INDIVIDUAL PLAN AND STRATEGY
We don’t sit around waiting on you to instruct us, we are pro The days of cookie cutter PR and marketing are gone, at active and we are always on the look out for opportunities least, they should be. We create a strategy and plan based on and ideas to help you gain the attention you need. your unique project and tailor our tactics and services to your needs and goals.
GOING THE EXTRA MILE CUSTOMER SERVICE FIRST
We endeavor to go the extra mile for our clients from Our primary focus is that you come first. We are there for providing feedback and solutions even when the unexpected you no matter the time of day. Above all else, regardless of occurs. To show how much we go above and beyond our the success of any campaign, our goal is that you walk away media relations includes organic influencer outreach and only to come back again. selected EU regions at no extra cost. ADVANTAGES OF PR WHAT PUBLIC RELATIONS OFFERS
BRAND AWARENESS CUSTOMER ACQUISITION PR helps with building your Studies have found that public companies public profile and making relations can have a more direct you a household name attracting long MEDIA ARTICLES CUSTOMER CONFIDENCE impact on customer acquisition and term stability and increasing customer retention than traditional banner Media articles about your Being a new company or having a new acquisition and investor relations. advertising. product and brand can product can be difficult especially since massively influence sales, public sometimes you lack customer LEAD GENERATION LEGITIMACY & CREDIBILITY perceptions and help long term confidence or the market cannot see the Having media write about you can lead to Having media write articles about your growth. We have direct access long term stability of your product. PR more customers but also more b2b company and product can add to the profile to thousands of media outlets helps with building confidence allowing opportunities. Companies have seen massive of your company. Studies show consumers across the world each with customers to believe in your company b2b growth on the back of successful PR are more likely to make a purchasing millions of readers every month. and product. campaigns. decision based on a media article than a traditional advertisement. EMAIL US TODAY! [email protected]