HOUSE of FRASER LAUNCHES NEW ONLINE STORE Submitted By: Internet Search Metrics Wednesday, 19 September 2007

HOUSE OF FRASER LAUNCHES NEW ONLINE STORE Submitted by: Internet Search Metrics Wednesday, 19 September 2007

Britain’s leading retailer of designer brands, House of Fraser, is launching its first online store this September. Featuring hundreds of brands and thousands of products, House of Fraser’s new online store – which will be accessible via House of Fraser’s website at www.houseoffraser.co.uk – will help customers get the latest style must-haves delivered hassle-free straight to their door. From a selection of the hottest brands, customers will be able to find everything they need from the perfect outfit and fashion accessories, to a range of stylish homeware and beautiful gifts for the whole family. Spend £100 or more online and get a £10 voucher to spend in store. About House of Fraser: House of Fraser sells everything you need to make a house a home from the living and dining rooms to the kitchen, bed and bathrooms – there is furniture and accessories galore plus a host of fashion brands to fill your closets and cupboards. The department store chain sells women's, men's, and children's clothing and accessories; homeware; linens; stationery; luggage; haberdashery; cosmetics; perfume; jewellery; furniture; and electronics in 61 stores throughout the UK. House of Fraser's stores operate under many banners, including House of Fraser, Army & Navy, Beatties, and Jenners. Brands offered include Alberta Ferretti, Armani, Diesel, French Connection, Jean Paul Gaultier, Moschino, Paul Smith, Ralph Lauren, and Versace, as well as exclusive brands such as Linea, Untold, Therapy and Howick. Background on House of Fraser: House of Fraser is Britain's only nationwide UK department store for premium brands and designers. Currently with 61 stores across the country, including the flagship store on London’s Oxford Street and its largest store in Birmingham. Further store openings are planned in Belfast and High Wycombe (in Spring next year) and in White City (in Autumn 2008). With over 150 years of retailing experience, the company was founded with Frasers in Glasgow in 1849 by Hugh Fraser and James Arthur. House of Fraser has grown through the acquisition of other leading store groups including Dickins and Jones, Rackhams and Army & Navy. In 2006 House of Fraser was acquired by a consortium led by Iceland's acquisitive Baugur Group. To sign up for further information on House of Fraser’s new online store see http://www.houseoffraser.co.uk/shop/ September 2007

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