2.12.2018 BID Regular Meeting Page 1 of 93

AGENDA REGULAR MEETING BEACH BUSINESS IMPROVEMENT DISTRICT ADVISORY COMMITTEE

February 12, 2018

CITY HALL 8th FLOOR CONFERENCE ROOM 100 NORTH ANDREWS AVENUE FORT LAUDERDALE, FL 33301

3:30 P.M.

I. Call to Order/Roll Call Eduardo Fernandez Quorum BID Chairperson

II. Approval of BID Regular Minutes Eduardo Fernandez • January 8, 2018 BID Chairperson

III. Las Olas Beach Park Project Update Thomas Green CRA Project Manager

IV. BID Grant Application Arianne Glassman Friday Night Sound Waves 2018 $150,000 rAv Communications

V. Spring Break Update Captain Bill Shultz Police Department

VI. Ballbox Presentation Alexander Hejazi Ballbox CEO

VII. BID Manager Update Dan Barnett • Infrastructure Improvements BID Manager • F & B App • Ambassador Program • Public Art on the Beach • Holiday Lights • Expedited Special Events

VIII. Communications to the City Commission Eduardo Fernandez BID Chairperson

IX. Old/New Business Donald Morris, AICP • Election of new Vice-Chair Beach CRA Manager • Cost Recovery for Staff Time

THE NEXT REGULAR BID MEETING WILL BE HELD, March 12, 2018

Purpose: Monitor the progress of the Beach Business Improvement District; make recommendations on services, enhancements and special programs and events. Note: Two or more Fort Lauderdale City Commissioners or members of a City of Fort Lauderdale Advisory Board may be in attendance at this meeting. If any person decides to appeal any decision made with respect to any matter considered at this public meeting or hearing, he/she will need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based. If you desire auxiliary services to assist in viewing or hearing the meetings, or reading meeting agendas and minutes, please contact the City Clerk’s Office at 954-828-5002 and arrangements will be made to provide these services for you.

2.12.2018 BID Regular Meeting Page 1 of 93 DRAFT BEACH BUSINESS IMPROVEMENT DISTRICT ADVISORY COMMITTEE CITY HALL TH 8P P FLOOR CONFERENCE ROOM 100 NORTH ANDREWS AVENUE 999 FORT LAUDERDALE BEACH BOULEVARD FORT LAUDERDALE, FL 33301 January 8, 2018, 3:30 P.M.

September 2017 – August, 2018 MEMBERS REGULAR MTGS SPECIAL MTGS Present Absent Present Absent Greater FTL Chamber of Commerce P 4 0 1 0

UEduardo Fernandez, ChairU

The Westin Ft Lauderdale Beach A 0 4 0 1 Vacant

Marriott Courtyard P 4 0 1 0

UMichael Fleming David Hankins, Alternate

B Ocean Fort Lauderdale A 2 2 0 1 Vacant, Primary Michael Dutton, Alternate

The “W” Hotel, Capri Hotel, LLC P 3 1 0 1 Anna MacDiarmid

UBrigitte Bienvenu, Alternate

Beach Redevelopment Adv. Board P 4 0 0 1 Ina Lee

Bahia Mar P 3 1 0 1 Vacant, Primary

ULisa Namour, Alternate

Ritz Carlton Hotel P 3 1 1 0

UGreg CookU Monique Soriano, Alternate

Conrad Hotel, CFLB Partnership LLC P 4 0 1 0

UChintan DadhichU

UStaff Donald Morris, CRA Manager

2.12.2018 BID Regular Meeting Page 2 of 93 Dan Barnett, BID Manager Cija Omengebar, CRA Planner Lizeth DeTorres, Administrative Aide Lian Chan, Prototype, Inc.

I. Call to Order / Roll Call / Quorum

Chair Fernandez called the meeting to order at 3:30 p.m. At this time there are 8 appointed members to the Board, which means 5 would constitute a quorum.

It was noted there was a quorum.

II. Approval of BID Meeting Minutes

• December 11, 2017

Motion made by Ms. Lee, seconded by Mr. Dadhich, to approve the minutes of the December 11, 2017, minutes. In a voice vote, the motion passed unanimously (7-0).

III. BID Grant Application Revised Fort Lauderdale Beach Group Sales & Marketing Tool Kit - Ari Glassman, President, rAv Communications; Frank Linero, LP Media

• Option 1 - Video Production $25,000 • Option 2 - Marketing Tool Kit $30,500 • Option 3 - Marketing Tool Kit $63,550

Ms. Glassman said they recalculated the items and tried to make the options simpler to understand.

Mr. Linero, from LP Media, provided a brief history of the company, saying it is a full- service production company. They have produced most of the video content messaging and other items for the CVB. Their specialty is creating elements that can be repurposed easily for use in social media.

Ms. Glassman showed a PowerPoint presentation highlighting the various options in the marketing tool kit. She said the $25,000 option would produce three two-minute videos (generalized overviews of the area) and described the content of the videos.

Chair Fernandez verified that for $5,500 more than Option 1, they would buy five video donut loops and ongoing graphics including support. Ms. Glassman said the donut loops could be a seasonal donut loop featuring upcoming events.

Ms. Glassman pointed out that businesses and hotels would have access to the videos. They want to do an outreach with all the new businesses to explain the benefits of the

2.12.2018 BID Regular Meeting Page 3 of 93 participation.

Ms. Lee confirmed that the piece showing how to get around, what is accessible, etc. is part of Option 3. Ms. Glassman explained how important that part is - to show people what they can do here and how to do it, such as activities for family members.

Ms. Glassman continued, pointing out the additional components of Option 3: administration (which she is providing now), communication, support materials, outreach, monthly podcasts, co-op marketing, advertising branded graphics, and updated, more complete information on restaurants,

Chair Fernandez said the BID should not pay for someone to update the lists because the individual businesses have a responsibility to do that. Ms. Glassman said that was part of the funding; many businesses do not even know their information is online, and someone has to do the outreach to them.

Ms. Glassman clarified there would not be dedicated assistance to any one business; the administration part was designed for data collection. She explained that her employee spent 23 hours confirming the correct contact information for every property and sent out forms for updating the website.

Chair Fernandez confirmed that there would be 720 hours for the year for Administration at $15.00 per hour without taxes. He asked how much was estimated for support materials, meeting planner database, podcasts, and CVB cooperative advertising. Ms. Glassman replied the podcasts were $400-$500 per podcast, branded advertising ($12,000), and the graphics would be templates that could be re-used. She said they budgeted $15,000 for the Administration hire, to try it out for six months.

Ms. Lee introduced Alexis Espejo (with the W), co-chair of the Beach Council Marketing Committee.

Chair Fernandez asked if the Marketing Committee or Ms. Glassman would be directing all the initiatives, and Ms. Glassman replied that committees are necessary for bringing in information, but the management would be up to her. She emphasized they would not be any particular brand, they are Fort Lauderdale Beach.

In response to a question, Mr. Linero said that in a good scenario. the turn-around time for a video would be two to three weeks.

Mr. Morris stated that the decision to go ahead with the video would have to go to the City Commission at a February meeting, so they could not progress until after that.

Chair Fernandez asked the Board members who are in Sales and Marketing for their opinion on how much value the donut loops would have for them. Ms. Namour thought the donut loops would be valuable because the videos with the donut loops brand the

2.12.2018 BID Regular Meeting Page 4 of 93 destination and the property. It would also be a quick item to send out when there is a time pressure.

Mr. Linero stated that the donut loops prolong the life of the video, since they have a branded “bookend” that will last several years. His company or the property can provide the content for the donut loops. Ms. Glassman added that they can also be used on social media, where they make a big impression.

As far as preparing the donut loops to insert in the videos, Ms. Glassman explained that smaller restaurants and businesses can use a free program, Moviemaker, that is very user-friendly. People can insert slides in the middle if they do not have video.

Mr. Fleming wondered if the products would be helpful for the CVB, and Rita Wells from the GFLCVB replied they have a lot of production material already. It might be helpful if they were going to produce something new.

Lucio ?? said that everyone has access to all the CVB footage. In addition, they launched Hello Sunny TV, a 24/7 online streaming channel, as well as a video-on- demand channel. He thought perhaps the donut loops could be added to the live channel.

Mr. Morris asked what would happen if more than five businesses are interested in doing the five donut loops, and Ms. Glassman said the five is not relevant to five businesses, but it is five one-time donut loops. The loops are “pillar” loops that relate to items such as art, food, fashion, etc.

Motion made by Ms. Lee, seconded by Mr. Cook, to approve Option 2. In a voice vote, the motion passed unanimously (7-0).

Ms. Lee commented that after they have used Option 2, they should evaluate and see if they want to proceed to Option 3. Discussion ensued on how to go forward with Option 2, with Chair Fernandez promoting evaluation, and Ms. Lee suggesting a discussion at an upcoming meeting of the Beach Council Marketing Committee.

Mr. Fleming mentioned that if they discuss Option 3 at the next meeting, he wanted to see the tasks detailed out per week. Ms. Glassman said they can prepare a calendar and should bring all the businesses on the beach who are interested and get their feedback to gauge their interest.

IV. BID Manager Update - Dan Barnett, BID Manager

• BID Sponsored Events Update

Mr. Barnett reported that the following events have been approved by the City Commission: South Beach Wine & Food Festival ($85,000), Tortuga ($700,000 for

2.12.2018 BID Regular Meeting Page 5 of 93 three years - $350,000 the first year); Pride ($30,000); and A1A Marathon ($20,000).

Chair Fernandez asked that the items on the tracking sheet that formerly were placeholders be updated to show they are approved.

Chair Fernandez pointed out that Swatch Beach Volleyball is already committed for FY2018, but not FY2019.

Chair Fernandez said that after all the big events are funded, they should have $700,000 to $800,000 left in their account in addition to projected revenues.

Mr. Cook noted that the Film Commission went to Georgia and wanted to know what they could do to entice a film or TV show to come back to South Florida. Ms. Wells advised that the CVB has someone who does that specifically.

Chair Fernandez requested an update on the RFP for [Unable to hear person speaking]. Ms. Lee said that a TV show would not need infrastructure improvements.

Mr. Morris said that when they use BID dollars, it is specifically bringing people to the Beach Business Improvement District. Money spent to bring shows in would have to feature at least part of the beach. Filming drives up rates because people want to be a part of it. Ms. Lee suggested that Mr. Cook have a conversation with Noelle Stevenson at the CVB, who works to get filming crews in. Mr. Morris noted that Mr. Cook should do that with Mr. Barnett, since it is his responsibility.

It was discussed that not getting any credit for Fort Lauderdale on the main stage at big events was a missed opportunity. Mr. Barnett said it would be up to the promoters if they wanted to be involved; and, if so, he thought the brand should be myftlbeach.com. That logo should be put on everything they are doing. It was noted that playing videos during the changing of the bands can be a good approach. Ms. Lee reiterated that she wanted to see at least “Fort Lauderdale Beach” on the stage.

• BID Application Forms Update

Mr. Barnett said he is currently working on meeting with staff regarding the FAU lifeguard stand. Mr. Morris added they will meet with the FAU students about the requirements for the stations. One part that is necessary is strong mobile that can stand up in hurricanes.

Mr. Barnett noted there are meetings scheduled with Bonnie Clearwater of NOVA about the project, Art on the Beach.

Additionally, there will be a meeting internally to follow up on the food and beverage app. Mr. Morris said staff has to find a way to get customer feedback on the quality of the app, since it is a City application process. Other apps can still be marketed to

2.12.2018 BID Regular Meeting Page 6 of 93 individual properties, and if the City gets involved, they have to put out an RFQ. He would prefer that the individual property owners decide how they want to proceed.

Mr. Morris reminded the Board that they already told the City Commission what they were going to do as a City process, how they were going to order, how they would get feedback, etc. To introduce a new way of doing it would require an RFQ, which could stymie competition. He thought it might make more sense for individual properties to contract with an app company.

Chair Fernandez pointed out that there is a process on paper, but nobody is doing it. He suggested “pulling the plug” on the City-mandated process and finding a way that the entity could actually serve individual businesses without having to go through the whole process.

However, Mr. Morris reminded him that the issue is that the beach is public property. When there is any kind of commercial activity on public property, there is a process that the City has to follow. One concerns liability insurance, and the other is making sure that the beach will be cleaned up and which containers belong to which business. They made the initial application with those parameters in mind, knowing that some better technology would come along in the future.

Ms. Omengebar mentioned they have a meeting scheduled with the Legal Department for discussion. Another issue is that the City Commission said the servers cannot pass on costs to the patrons on the beach, and the Eazyo app adds a 20% surcharge. They would have to open up an RFP for everyone, rather than saying they all have to use Eazyo. Chair Fernandez recalled that Eazyo said they would not do the trash receptacles.

Ms. Wells suggested Delivery Dudes, but Mr. Morris said it would bring up the same issues because the beach is public. It was not certain if there was a limit to the number of chairs that would be allowed on the beach.

Ms. Lee recalled that at the Joint Commission Meeting, they were told the BID could expedite special events on the beach. Mr. Barnett said he was asked to try to find another city that does this to use as an example to follow, but he has not been able to find one yet. He will reach out to one more person on the next day, but if they cannot find an example to follow, they will have to figure it out on their own. They would give it a different name, not blending it in with the special permits process.

Mr. Barnett reported they are still working through the ticket surcharge piece with the Legal Department. Mr. Morris added that they discussed building infrastructure and maintaining the beach, which part of the surcharge revenue could cover. Mr. Barnett said he preferred that the surcharge be added in at the time of purchase.

Chair Fernandez advised that they add specific parameters of what the surcharge could

2.12.2018 BID Regular Meeting Page 7 of 93 be spent on.

Mr. Barnett reported that the Ambassador [program] should be done in February. Bids have come in, and they are waiting on references. The amount budgeted (up to $150,000) appears to be accurate.

Mr. Barnett reported they will be updating the grant application for the BID to incorporate the sign agreement between the City and the company and the post-event financial checklist. He will look into emphasizing the visibility of Fort Lauderdale Beach.

Mr. Fleming requested that the calendar/list be updated with 2018 events.

V. Communications to the City Commission - None

VI. Old/New Business - Donald Morris, AICP, Beach CRA Manager

Mr. Morris announced that Ms. Omengebar was promoted to CRA Planner. She will be the liaison to the Central City CRA Board while continuing her duties she now has.

Ms. Lee brought up the upcoming election for City Commission, saying it is important that the District 2 winner be invited to the April meeting to become familiar with the BID.

Mr. Barnett stated that the infrastructure project has moved to Ms. Alarcon’s team. They came down to Riptide to see the layout and the needs. Mr. Morris thought someone from Mobility should meet with all the event promoters so they design something to cover all their needs.

Mr. Barnett has met with Live Nation and has set up a meeting for them with Ms. Alarcon. He also met with Ken (the new owner of the Boat Show) to find out their needs. The Boat Show is going to be partially underground because of the buildings on top of the parking garage. They want more square footage and want to move into the parking lot and set up events there. They also want the parking lot leveled, and have a wall built.

Hearing no further business, the meeting was adjourned at 4:55 p.m.

[Minutes prepared by J. Rubin, Prototype, Inc.]

UAttachments: PowerPoint on Beach Group Sales & Marketing Tool Kit - Ari Glassman

2.12.2018 BID Regular Meeting Page 8 of 93 Building What Matters

2.12.2018 BID Regular Meeting Page 9 of 93 Your Project Team - Primary Contacts

 Skanska – Construction Manager  Vincent Collins, III – Project Manager

 Garth Solutions, Inc. – Community Outreach  Yvonne Garth – Senior Community Liaison  Deniece Williams – Community Liaison  Natalie Palomino – Community Liaison

2.12.2018 BID Regular Meeting Page 10 of 93 Project Overview

2.12.2018 BID Regular Meeting Page 11 of 93 Project Statistics  ~ $49M Construction Budget  Purpose  Provide flexible greenspace on beach  Community Connectivity  Consolidate Parking  North Intracoastal Lot  3rd Quarter 2017 – 3rd Quarter 2018  Las Olas Festival Street nd rd  2 Quarter 2018 – 3 Quarter 2018 (coming soon)  South Intracoastal Lot and Oceanfront Plaza  2nd Quarter 2018 – 3rd Quarter 2019

2.12.2018 BID Regular Meeting Page 12 of 93 Project Scope  Phase 1 - (2017 – 2018)

 Temporary Marina Facilities

 Demolition Existing Marina Building

 Las Olas Circle Realignment

 +/- 250,000 Square-Foot Parking Garage with Amenity Deck

 Site work, Parking, and Utilities

 Las Olas Festival Street ***re-sequenced to Phase 1

2.12.2018 BID Regular Meeting Page 13 of 93 Project Scope  Phase 2 (2018 – 2019)  Oceanfront Plaza  Architectural Canopy  Water Feature  Sitework, utilities, and Greenspace  South Intracoastal Lot  Demobilize offices  Sitework and landscape  Boardwalk

2.12.2018 BID Regular Meeting Page 14 of 93 Accomplishments To-Date

 Site clearing and demolition of the marina office is complete  North lot has been cleared in preparation for construction of the parking garage.  Sanitary sewer and domestic water installed  Las Olas Circle geometric realignment

2.12.2018 BID Regular Meeting Page 15 of 93

Construction Update – January-February 2018  The construction site has expanded into the North lot in preparation for large deliveries of construction materials.  Completion of underground utility certification, existing utility demolition, and installation of

deep foundations is in-progress. North and South Lot  Construction activity on site will include garage concrete foundations and preparation for pre-cast erection.  Festival Street sidewalk closure – targeting 2/12/18 through 2/22/18 - 10 day duration

facilitate root pruning Oceanfront Plaza and E. Las Olas Blvd. (Festival St.)

2.12.2018 BID Regular Meeting Page 16 of 93 Construction Look Ahead:

2.12.2018 BID Regular Meeting Page 17 of 93 What to Expect

 Festival Street (Las Olas Blvd.) Construction  Concrete Foundations  Erecting of Parking Garage Structure  Las Olas Circle Closure for erecting of the precast  Weekend Construction

2.12.2018 BID Regular Meeting Page 18 of 93 Festival Street Construction Sequence

− PHASE 1 WORK - PHASE 1 MOT - BEGIN 2/12/18 thru 2/22/18 (depending on FDOT permit) - 10 day duration for MOT − This work will involve temporarily removing tree grates to root prune all the date palms that line either side of Las Olas Blvd. The contractor will cut around the roots and brace the trees - 10 days of work. The trees have to remain in this condition for minimum 4 weeks before they can be relocated. No other work to occur during this time frame. Lane closure needed for equipment only - setup and take down of MOT daily. Only 1 lane closed at a time.

2.12.2018 BID Regular Meeting Page 19 of 93 Festival Street Construction Sequence

− PHASE 2 WORK - PHASE 1 MOT - BEGIN MAR 26th - END JUNE 29th - 14 week duration for MOT − This work will involve sidewalk demolition, modification of storm drain system, installation of silva cells for trees, irrigation, light pole bases and conduit, curb and gutter, and north sidewalk pours. Total of 14 weeks of work. Night work needed on north side to minimize business impacts. Lane closure needed for equipment and work - MOT setup likely to be permanent. Both lanes may be closed during this MOT.

2.12.2018 BID Regular Meeting Page 20 of 93 Festival Street Construction Sequence

− PHASE 3 WORK - PHASE 2 MOT - BEGIN JULY 5th - END OCTOBER 29th - 17 week duration for MOT − This work will involve roadway demolition and grade preparation, install bollards, roadway paving, sidewalk paving, light fixtures and wiring, and landscaping. Total of 17 weeks of work. Total road closure for Las Olas with Phase A and Phase B. Road closure is phased because we are raising A1A and Seabreeze Intersections in phases as we can not shut down these roads. Las Olas Blvd detour is proposed for SE 5th Street. Las Olas Blvd must be opened before the boat show - 10/31/18.

2.12.2018 BID Regular Meeting Page 21 of 93 2.12.2018 BID Regular Meeting Page 22 of 93 Minimizing Community Impact  Maintenance of Traffic (MOT)  Notifications of upcoming changes in traffic patterns  Clear directional signage  Delivery Plan  Specific routes for material and equipment delivery  Notifications for large / multiple deliveries to construction area  Minimize offsite staging  Monitor Construction Activities  Dust Control  Noise  Vibration  Maintain delivery routes  Confined construction footprint

2.12.2018 BID Regular Meeting Page 23 of 93

Keeping You Informed

Proactive Communication Plan Public Outreach Office Newsletter First issued November 22, 2017 Project Corners City of FTL Website Proactive communication Availability to attend association meetings

LET US KNOW HOW WE CAN BEST KEEP YOU INFORMED

2.12.2018 BID Regular Meeting Page 24 of 93 How To Contact Us  Accessibility  On-site community office  Dedicated community resource: www.fortlauderdale.gov/lasolasbeachpark  Email: [email protected]  Phone number: 877-252-7384

2.12.2018 BID Regular Meeting Page 25 of 93 Questions?

2.12.2018 BID Regular Meeting Page 26 of 93 Beach Business Improvement District BID Grant Application

1. Name Of Applicant and Corporate/ Legal Name of Company, if any: Arianne Glassman | President, rAv Communications Corporate Name on Record: A&R Enterprises of So FL, Inc. 2. Name of Event / Project: Friday Night Sound Waves 3. Location of Event: The Hub – 300 S. Fort Lauderdale Beach Boulevard

4. List all Dates Associated with this Event: Friday, March 16 – Friday, November 2, 2018 Possible extension through November 9

5. Hours of Operation: Every Friday; 6pm – 9pm 6. Projected Attendance: Est. 500+ Night 7. Cost to Attendees: Free 8. Total Cost of Event (Project): $230,000 9. Amount Requested from the BID: $150,000 10. Indicate what the amount will be used for:  Entertainment: Bands/Dancers/ Misc. Talent Needs $85,000  Event Staff: $38,200  Supplemental Advertising: $20,000  Giveaways / Onsite Marketing: $6,800

11. List Other Revenue Sources (other than amount requested from the BID) and the amounts requested/committed  Pledged Amounts yet to be collected  Southwest Airlines $12,000 + Activation Supplies and 10 Round Trip Tickets for Promotional Usage (Not including title night ticket giveaways)  Florida Power & Light - $5,000  Bahia Mar Marina - $1,500  Central Beach Alliance - $1,000  In Kind Committed  GFLCVB - $72,000 (12 live broadcasts + media value)  IBOTB Restaurant Group – $5,000 (parking and storage facility)  Requested In Kind:  Entercomm Radio – negotiating (air/billboard/online/onsite)  Fort Lauderdale Media – negotiating  Go Riverwalk (print/online)  Sun Trolley (digital screens)

12. Proposed Activities Planned (Project): Weekly: Live music performances by local and regional bands, including Jazz, Latin, County, Top 40, Indie, Oldies and Classic Rock genres. Monthly: Local Community Night (Themed), Interactive Performances, Children’s Activities, Environmental Education Displays, Holiday Celebrations Special: High profile performer Tortuga Weekend; Air Show Kickoff Concert; (June 15) 40th Anniversary Movie Grease; Disco Night; Southwest Airlines Summer LUVin’

2.12.2018 BID Regular Meeting Page 27 of 93

Beach Business Improvement District BID Grant Application

13. BID event sponsorship if approved shall only be seed money, with contributions reduced in subsequent years. Provide a business plan detailing how the proposed event (project) will become self-sustaining within 3-5 years.

The first season (March – November 2016) enabled the opportunity to see a “budget in action” and access areas to spend more/less while not sacrificing the product and outcome.

The second full season (March – November 2017) focused on marketing the program to gain financial and in-kind sponsorship. We were able to engage an additional seven (7) paid sponsors, who contributed a total of $25,000 in financial support. A new partnership with the GFLCVB, and heightened partnership with Entercom Radio, contributed over $150,000 in in-kind media value.

This coming third season (March – November 2018) will focus on enhanced experiences, destination branding and strategic visioning, as it is our firm assessment Friday Night Sound Waves will most likely never be self-sustaining – but provide a valuable expenditure as part of an overall experiential marketing initiative. However - opportunities to reduce BID funding through additional financial support is viable by enveloping FNSW into an overall annual budget to ‘self-produce’ and bundle multiple events / activations by 2019/2020 with the debut of the Parking Garage rooftop greenspace and Las Olas/A1A Park.

14. Explain in detail the positive economic impact the proposed project will have for the BID and Beach Businesses. Indicate how it is consistent with the legislative determinations of special benefit found in ordinance C-06-34, Section 1.04 (a)(2), by increasing number of visitors to the BID District.

Please see attached Wrap Report Financial Highlights Include:  Est. 1,000 engaged per night with the event each week for at least 30 minutes  $1.09 - $1.8 Million in est. Direct/Indirect Economic Impact  Over $6,500 donated to community organizations in funds and supplies  23 partners in 2017; 7 new paid; 4 in-kind contributing close to $200,000 in financial /in- kind dollars  Advertising Value of $285,340.95 vs. out of pocket spend $6,200

Engagement Highlights Include  178,000+ global views on Hello Sunny TV/Social Channels  5,750,000 estimated reach on 102.7FM radio  72.4% increase in social engagement  3,300+ reach for Summer Getaway Contest Nationwide / 42% Email Opt-In 

15. Discuss how these impacts will be measured and reported to the BID Committee upon completion of the project.

Same methodology as presented in the 2017 Wrap Report; plus Video and/or Photo Recap

2.12.2018 BID Regular Meeting Page 28 of 93

16. Explain in detail how the proposed event (project) will aid the BID’s efforts to identify or brand the beach as a world-class destination.

Approaching its third full season, Friday Night Sound Waves has ingrained itself as a part of Fort Lauderdale Beach’s culture. Unlike an event over a certain period, featuring live music consistently on Fort Lauderdale Beach, provides  The sense of community, which communities crave in attracting new and return visitors  Reinforces Fort Lauderdale Beach’s image as an easy, friendly, “happy” destination  Provides marketing partners a platform to use in promoting the destination  Gives opportunity for our locals to be advocates and ambassadors of the destination  Unique selling tool for Hotel properties to allow weekend guests to enjoy the area “like a local”  Lends a “non-touristy” feel to the heart of the tourism entertainment zone  Opportunity to promote nearly 2-dozen live music and entertainment venues at hotel outlets, and local restaurants/bars along the 3-mile stretch of A1A, reinforcing the destination as more than ocean and sand, but Food, Music, Entertainment and World- class Accommodations.

17. Provide a detailed marketing plan that explains how the proposed event (project) will be marketed / advertised

We will market and advertise Friday Night Sound Waves through the following channels  Press Releases and Calendar Listings  GFLCVB Live Broadcasts on Hello Sunny TV (12 scheduled)  Expanded Live Coverage on MyFortLauderdaleBeach.com Social Channels  Selfie Station for Audience Social Sharing  Digital / Email Campaign  Paid Local Print Advertising  Partnership with Brightline to bring WPB residents/ visitors down  Expand reach of Social Campaigns / Email Database with CVB / Southwest Airlines Partnership of a “Summer LUVin’” Giveaway vacation campaign

BID Sponsorship Fulfillment Applicant Contact Information

Address: 1518 Garfield Street, Hollywood, FL 33020 Office Phone: 954.205.8754 Cell Phone: 954.205.8754 Email Address: [email protected]

Applicant Full Name: Arianne Glassman Applicant Signature: Company / Title: President / rAv Communications.com Date: January 18, 2018

2.12.2018 BID Regular Meeting Page 29 of 93 FRIDAY NIGHT SOUND WAVES 2017 RECAP 2.12.2018 BID Regular Meeting Page 30 of 93 THANK YOU

On behalf of the 6 million residents of the South Florida area, and the 15 million who visit Fort Lauderdale Beach annually from around the globe - THANK YOU for partnering with us to present another successful Friday Night Sound Waves live music series in 2017.

Your sponsorship enabled us to Forge Friendships, Raise Funds and Create a Gathering Place for our Community.

We look forward to working with you in 2018. Arianne Glassman Producer, Friday Night Sound Waves

2.12.2018 BID Regular Meeting Page 31 of 93 2.12.2018 BID Regular Meeting Page 32 of 93 2.12.2018 BID Regular Meeting Page 33 of 93 GOOD CLEAN FUN and It's Free! My husband and I are vacationing in the Fort Lauderdale area and were looking for things to see and do on a budget during our stay. I came across Friday Night Sound Waves, a FREE live music series that takes place at The Hub on Fort Lauderdale Beach. We went this past Friday evening and what a fun time it was! As I was sitting back in my beach chair taking it all in, I noticed the organizers added to this already great evening by having several beach chairs, straw mats and pillows on hand for our comfort. The staff were amazing, friendly and attentive. For example, a staff noticed a grandmother and grandchild sitting on the concrete enjoying the show so she went up to them to offered a beach chair and cushion so they’d be comfortable. The staff were actively scanning the crowd throughout the evening and jumped in without hesitation to make everyone’s experience a positive one. They also walked through the crowd giving out free snacks. Since it was Mother’ s Day weekend, they offered all the mothers a pink carnation. The Ladies of Soul entertained for 3 hours with Motown, Disco, Pop – something for everyone. While the band took a break, two dancers took over encouraging everyone to keep on dancing – which everyone did – even some of the staff. This was a well-organized, inclusive, diverse event where everyone was welcome for an evening of good, clean fun. Oh, and did I mention that all of this is FREE? Amazing!! Well done Friday Night Sound Waves! EVENT Highly recommend taking in future shows. Vacationer4Ever | Ottawa, CA Review | May 14, 2017 OVERVIEW 2.12.2018 BID Regular Meeting Page 34 of 93 TALENT

There is an old saying attributed to music legends Louis Armstrong, Duke Ellington, Richard Strauss and probably numerous other figures, “There are only two types of music - good and bad”. And while it doesn’t matter who said it first -- the important thing is that it’s true. South Florida has an amazing pool of talent in the varied genres of Jazz, Blues, Pop, Country, Latin, Reggae, Original, and Classic Rock. IT IS OUR HONOR TO HOST THE VERY BEST.

3/10 Pocket Change R & B 7/14 Goodnicks Pop / Country 3/17 Resolvers Reggae 7/21 Othello Molinaux Caribbean Jazz 3/24 30 Vice Top 40 / Pop 7/28 Shauna Sweeney Singer/Songwriter 3/31 Moran Levi Top 40 /Indie 8/4 Celebration Top 40 Dance 4/7 Farewell Angelina Country 8/11 Andrew Morris Country 4/14 Mike Mineo Beach Soul 8/18 Big Harvest Reggae 4/21 Spred the Dub Reggae 8/25 CANCELED Hurricane Harvey 4/28 Tom Sartori Top 40 9/1 Roll the Stone Stones Tribute 5/5 Shane Duncan Country 9/8 CANCELED Hurricane Irma 5/12 Ladies of Soul Motown 9/15 POP-UP Hurricane Irma 5/19 Sabor Latino Latin / Salsa 9/22 Sosos Roots All Star Jam 5/26 Wolfepack Band Classic Rock 9/29 Joel DaSilva Chicago Blues 6/2 Funkabilly Playboys Rockabilly 10/6 All Access Top 40 / Pop 6/9 CANCELED 10/13 School of Rock Rock/Top 40 6/16 Bushwood Reggae 10/20 Electric Piquete Latin Jazz 6/23 Bungled & Botched Bluegrass 10/27 All Star Soul Band Motown/Funk 6/30 Free Rads Band Top 40 11/3 The Heavy Pets Jazz / Indie / Funk 7/7 Fabulons Classic Oldies 11/10 Mr. Nice Guy Classic Rock

2.12.2018 BID Regular Meeting Page 35 of 93 2.12.2018 BID Regular Meeting Page 36 of 93 2.12.2018 BID Regular Meeting Page 37 of 93 COMMUNITY NIGHTS Friday Night Sound Waves mission is to bring locals and visitors together to celebrate our community, our environment and our personal role and responsibility. In 2017 we incorporated several nights, to connect our community through giving opportunities. Over the course of the season, event organizers and attendees contributed over $6,500 in funds and supplies to Hurricane Harvey and Irma victims and local non-profits, while several nights throughout the season honored local first responders returning military hero’s.

MARCH 17: Florida AIDS Walk Kickoff Concert and Merchandise Sales

MARCH 31: Autism Awareness Month Artist CD Sale Donations APRIL 21: Earth Day Concert featuring the FNSW Eco Village Non-Profits, including The Fort Lauderdale Beach Sweep, Kids Ecology Corp., HandsOn Broward Project ROC, Sunrise Paddleboard Trashy Tuesday and the Broward County Property Appraisal Office

MAY 5: Official Welcome Concert for the 2017 FORD Lauderdale Air Show Welcome Home Celebration for the 1st Battalion, 124th Infantry Regiment based out of Camp Lemonnier for Operation Freedom’s Sentinel in April 2016, with Proclamation presentation by Commissioner Chip LaMarca naming May 6 as Hurricane Battalion Day in Broward County.

AUGUST 18: Hurricane Harvey Relief Drive and Fundraiser SEPTEMBER 15: Hurricane Irma Relief Drive and Fundraiser Pop Up Concert SEPTEMBER 23: City of Fort Lauderdale First Responders Recognition with Vice Mayor Roberts, City Manager Lee Feldman, The Fort Lauderdale Police Department and Fire Department

OCTOBER 6: Infant Loss Awareness Month Fundraiser for Healthy Mothers Healthy Babies of Broward County hosted by Aiden Scully (Aiden’s Smiles).

2.12.2018 BID Regular Meeting Page 38 of 93 ACTIVATIONS & ACTIVITIES

Throughout the 36-week series, we aimed to enhance the experience for locals and visitors by tying in activities around county-wide programs, major holiday weekends and the world class events taking place on and around Fort Lauderdale Beach. Partner activations added to the excitement with unique pop-up experiences.

MARCH JULY AIDS Florida Walk Kickoff Concert Great Beach Getaway Giveaway - Weekly Live Happy Day Southwest Airlines® Ticket Giveaway 7/21* Autism Awareness Month Artist CD Donation AUGUST APRIL Great Beach Getaway Giveaway - Weekly Southwest Airlines® Ticket Giveaway 4/7* Blue Chair Bay Rum Pool Party Giveaway Country Music Weekend Concert with Corona Happy Hour Tour & Swag Giveaway Country Music Rising Stars, Farewell Angelina Easter Weekend Celebration SEPTEMBER Lipton Iced Tea Sampling 4/28 Labor Day Weekend Kickoff Concert 5K on A1A for Covenant House Promo 4/28 Southwest Airlines® Ticket Giveaway 9/1* Southwest Airlines® Ticket Giveaway 9/29* MAY Mothers Day Weekend Flower Giveaway OCTOBER Bahia Mar Memorial Day Kickoff Concert Bahia Mar Marina FLIBS Countdown Southwest Airlines® Ticket Giveaway 5/19* Halloween at the Hub: Galleria Costume Contest Modelo Happy Hour Tour & Swag Giveaway JUNE Great Beach Getaway Giveaway - Weekly NOVEMBER Southwest Airlines® Ticket Giveaway 6/16* The Road to Riptide Ticket Giveaway 11/3 Southwest Airlines® Ticket Giveaway 6/23* Krispy Kreme Cruiser Visit 11/3 *Southwest Airlines Photo Booth Southwest Airlines® Ticket Giveaway 11/10* 2.12.2018 BID Regular Meeting Page 39 of 93 ACTIVATIONS & ACTIVITIES

2.12.2018 BID Regular Meeting Page 40 of 93 2.12.2018 BID Regular Meeting Page 41 of 93 2.12.2018 BID Regular Meeting Page 42 of 93 LET’S DANCE

If you build it, they will come, and if there is music, they will dance.

When the music stops, the fun goes on, thanks to our fabulous dance team - who are as much a part of event experience as the music and setting.

Eeach week guest look forward to their arrival to catch a glimpse of their unique costumes, feel the warmth of their welcoming smiles and feed off their enthusiastic energy.

They dance, pose for selfies and photos, and add a special touch to an already spectacular evening.

2.12.2018 BID Regular Meeting Page 43 of 93 2.12.2018 BID Regular Meeting Page 44 of 93 2.12.2018 BID Regular Meeting Page 45 of 93 FREE CONCERT GREAT FUN I started going to this event last year and am hooked! Always a great band that makes you want to get up and dance :)

They do have giveaways as well on different Fridays. I would recommend this if you love music and a great atmosphere. They even have beach mats to borrow if you don't have a chair. Sarah J, Fort Lauderdale Tripadvisor 5-Star Review | March 13,2017

KIDS LOVE IT. MOMS LOVE IT. The whole family has a ball!! Vanessa Lee Wescott | 5 Stars Facebook Review July 8

THEY SHOULD KEEP THIS FOREVER! Is an amazing sound and friendly singers and people! Let the waves blow forever!

Monique Cunha Becker | 5 Stars Facebook Review July 2, 2017

WE ARE LOCALS and love Friday Night Sound Waves!! Great job Ft Lauderdale!! The community and visitors come out to share the love and great entertainment!!! Marguerite Howden-Goulet | 5 Stars Facebook Review August 19, 2017 AUDIENCE OVERVIEW 2.12.2018 BID Regular Meeting Page 46 of 93 AUDIENCE PROFILE From March 10 - November 10, 2017, Friday Night Sound Waves welcomed the areas 6-million Tri-County residents and 15 Million+ Domestic and International visitors to slide off their shoes and slip into the weekend while enjoying free, live music on Fort Lauderdale Beach. From selfies to souvenir photos with our performers, to live Facebook broadcasts and photo albums - our partners and fans share the beauty of the Fort Lauderdale Beach - visually telling the world, You Should Be Here!

2017 FNSW AUDIENCE PROFILE 2017 DIGITAL AUDIENCE PROFILE On-site Registration Contacts: 679 Fans/Followers: 3,566 - up 72.4% from 2016 Total Opt-In E-Mail Contacts: 2,709 Facebook and Twitter Combined Followers

Est. Attendance: 27,550* Facebook Fan Demographics Reach / Engagement Attended with Male 41% / 31% Female 59% / 69% Family 43% Friends 37% 18-24 6.1% / 3.2% 45-54 24.7% / 29% Coworkers 19% On Vacation 24% 25-34 17.8% / 14% 55-64 18.6% / 20% 35-44 22% / 20.2% 65+ 10.5% / 13.3% Race / Sex 55% White 20% Black Geographic (US/Int. / Florida) Top 8 20% Hispanic 5% Other U.S. Total 3,017 Fort Lauderdale 802 60% Female 40% Male New York 23 Miami 169 Chicago 21 Boca Raton 89 Audience Age Makeup: Brazil 18 Hollywood 72 35% Millennial 25% Gen X Atlanta 15 Plantation 68 45% Active Retirees Argentina 12 Coral Springs 59 Geographic ‡‡ Canada 12 Davie 51 78% Local /Tri-County Columbia 10 Sunrise 46 24% Visitor / Out of State

Data collected through contest entries / social media reporting *Number estimated on guests who attended at minimum 30 minutes ECONOMIC IMPACT Total Number of full performance days 29/36 ‡‡‡ ‡ Average based on contest entries, social media stats, website profiles $1.09 - $1.80 MILLION ‡‡ Facebook Analytics goetargeted in 165 feet of Las Olas and A1A 2.12.2018 BID Regular Meeting ‡‡‡ Direct+Indirect; Local/Visitor Spending, Sponsorship,Page 47 of Calculation 93 2.12.2018 BID Regular Meeting Page 48 of 93 2.12.2018 BID Regular Meeting Page 49 of 93 FLORIDA: OPEN FOR BUSINESS FORT LAUDERDALE It’s seldom a dull day in Fort Lauderdale, and unique, affordable events await. For example, Friday Night Sound Waves rocks with free live music every Friday night (March through November) on Fort Lauderdale Beach.

Smart Meetings Magazine December 2017

LAUDERDALE FOR LOCALS It’s easy for Fort Lauderdale people to take our shimmery nightlife and beach back- drop for granted. We don’t have to search very far for a little paradise or a cool band to dance to on the beach. Particularly not during this time of year - Friday Night Sound Waves is back for another year brin- ing you the best each vibes with live music.

Fort Lauderdale Magazine June 2017

RELOCATING to Fort Lauderdale? HERE IS WHAT You Need to Know The city’s perfect weather and incredible beach strip practically beg to be celebrated in fun, outdoors events. As you’ve seen by now, Fort Lauderdale residents are of the fun-loving, creative variety. A fixture on Fort Lauderdale’s busy cultural calendar is Friday Night Sound Waves, a free live music event which takes place every Friday, rain or shine, at the Beach Hub. MEDIA Unpakt Blog May 2017 OVERVIEW 2.12.2018 BID Regular Meeting Page 50 of 93 HELLO SUNNY TV

HELLO SUNNY TV SPONSOR INTERVIEWS LIVE BROADCASTS March 10: Modera; Travelhost; BID Over the course of the 2017 season, the Greater Fort Lauderdale Convention and Visitors Bureau April 7: Southwest Airlines; Bahia Mar; partnered with Friday Night Sound Waves to Blue Chair Bay Rum; provide live coverage from Fort Lauderdale May 5: Air Show; Hurricane Task Force Beach on Hello Sunny TV and Visit Lauderdale’s Facebook page. June 23: Southwest Airlines; Mayor Seiler June 30: Entercom Radio; Riptide Music Interviews with organizers, fans, sponsors, Festival; BID community stakeholders, city officials and bands shared the story visually with the world, July 7: FPL; Hilton; Visit Lauderdale; why Fort Lauderdale Beach was THE place to FRLA kick off their shoes and kick up their heels every Aug 18: Entercom; Corona; BID weekend. Sept 1: Southwest Airlines; Entercom; Total Live Broadcast Days: 11 Bahia Mar Marina Total Live Broadcast Segments: 45 Sept 23: Hurricane Irma Relief Concert; Total Minutes Live Broadcasts: 85 Riverwalk; BID; Vice Mayor Roberts; Total Live Broadcast Views: 178,440 City Manager Feldman; Average Broadcast Impressions: 3,965+ Oct 6: Healthy Mothers Healthy Babies, Aiden’s Smiles; Bahia Mar Marina;

LIVE BROADCAST A.V.E.: $89,220.+ Entercom; Riptide Music Festival *Report inclusive of Facebook Live and viewership on HSTV AppleGen4 and www.Sunny.org/TV website Nov 10: Ina Lee; Southwest Airlines

2.12.2018 BID Regular Meeting Page 51 of 93 102.7 THE BEACH FM

LIVE & UNPLUGGED BAND INTERVIEWS BILLBOARD MORE MUSIC MORE FUN 3/24 30 Vice SPONSOR LOGO 3/31 Moran Levi 3/17 102.7 Drive Time is Prime Time in radio, and radio 4/14 Mike Mineo 3/24 102.7 partner, Entercom Miami and 102.7 FM turned 4/21 Spred the Dub 3/31 102.7 over their airwaves a total of 23 times to feature 4/28 Tom Sartori 4/7 SWA live performances by Friday Night Sound Waves 5/5 Shane Duncan 4/14 102.7 performers in advance of their shows throughout 5/19 Sabor Latino 4/21 FPL the 8:00 hour on the Kenny Walker Show. 5/26 Wolfepack Band 4/28 BID 6/2 Funkabilly Playboys 16 of the 23 performances were archived as 6/9 School of Rock podcasts on the station website; live footage and photos were shared amongst their social 6/16 Bushwood channels. 6/23 Moska Project 6/30 Free Rads Band Total Live Broadcast Days: 23 7/7 Fabulons Average Air Time 7.25 minutes 7/14 Goodnicks Average Listenership: 250,000 7/28 Shauna Sweeney Total Pocasts: 16 8/18 Big Harvest Total Social Media Posts: 27 9/15 SOSOS Total Facebook Impressions: 14,812 9/22 Hurricane Irma Billboard on 595 / 1-95 N Exit Ramp: 7 weeks 9/29 Joel DaSilva 10/13 School of Rock TOTAL A.V.E.: $58,459.+ 11/3 The Heavy Pets *Based on 30 second commercial cost on 102.7 FM, plus social media and podcast impression values 11/10 Ari; Last Show 2.12.2018 BID Regular Meeting Page 52 of 93 EARNED MEDIA PRINT

BROADCAST May 4: NBC 6 In The Mix - May 4 Live Shane Duncan Band BROADCAST AVE: $4,200 SUN SENTINEL March 21: Sun Sentinel: Toe Tapping Tunes Return to the Beach June 21: Sun-Sentinel North Lauderdale Forum: GO GUIDE & SOUTHFLORIDA.COM [Print & Online] March 8: Other Voices Other Rooms: Pocket Change March 16: Other Voices Other Rooms: The Resolvers March 22: Other Voices Other Rooms: 30 Vice April 12 Other Voices Other Rooms: Mike Mineo April 19: Earth Day Music; Earth Day Concert Spred The Dub June 22: Other Voices Other Rooms: Moska Project June 29: Other Voices Other Rooms: The Free Rads October 5: Other Voices, Other Rooms: All Access Band October 19: Other Voices Other Rooms: Electric Piquette November 9: Other Voices, Other Rooms: Mr. Nice Guy OTHER MEDIA PRINT March - Nov: Go Riverwalk Magazine Events Connection April/May: Las Olas Boulevard Magazine May 2017: Boca Life Magazine - Calendar Feature June 2017: CityAndShore.com - Calendar Feature June 2017: Fort Lauderdale Magazine: Lauderdale for Locals Full Page June 2017: Fort Lauderdale Magazine - Calendar Feature Summer: Gold Coast Magazine: Social Calendar November 2017: Go Riverwalk | Riverwalk Exclusives Full Page December 2017: Smart Meetings Magazine: Feature TOTAL PRINT A.V.E.: $16,270

2.12.2018 BID Regular Meeting Page 53 of 93 EARNED MEDIA DIGITAL

SOUTH FLORIDA PARENTING [Online] April 5: Best Bets For Families #4 FNSW July 6: Best Fun for Kids This Weekend: Shauna Sweeney

WEEKEND BROWARD [Online - 171 Direct Website Hits] February: Friday Night Sound Waves Announces 2017 Lineup March: Rising Stars at Friday Night Sound Waves in April April: Friday Night Sound Waves Attracts More than 20 Local and National Sponsors April: Friday Night Sound Waves Celebrates Earth Day with Spred the Dub May: Air Show Kicks Off at Friday Night Sound Waves June: Friday Night Sound Waves Great Beach Getaway Giveaway OTHER MEDIA DIGITAL [Online] February 27: JeffEats.com February 11: Fort Lauderdale on the Cheap - Friday Night Sound Waves Announces Lineup March 10: SoFlaNights.com: Friday Night Sound Waves Announces 2017 Schedule March 16: New Times Broward Palm Beach: Your Guide to St Particks Day Events March 27: BigMouthGirlz.com: Friday Night Sound Waves Featuring Moran Levi March 31: South Florida Jazz List: Moran Levi Apr 5: New Times BPB: Weekend Events You Won’t Want to Miss: Farewell Angelina May 1: Boca Life Magazine: Calendar Listing May 2: Really-fine.com: Air Show Kickoff Concert May 10: SouthFloridaFinds.com: Summer Events June 1: Fort Lauderdale Magazine: Lauderdale for Locals June 1: BizJournals.com June 2: Around Town: Friday Night Sound Waves Reason to Revisit the Beach June 17: Travelmamas.com: Fort Lauderdale Vacation Giveaway from Friday Night June: UnPakt.com: Relocating to Fort Lauderdale? Here is What You Need to Know Total Online Referral Acquisition [clicks]: 11,280 TOTAL DIGITAL A.V.E.: $5,640

2.12.2018 BID Regular Meeting Page 54 of 93 CAMPAIGNS - EARNED MEDIA

For the second year, Friday Night Sound Waves partnered with Visit Florida and the Florida Restaurant & Lodging Association to host the GREAT BEACH GETAWAY GIVEAWAY. Adding a twist to the local giveaways in 2016, partners Southwest Airlines and Hilton Fort Lauderdale area properties afforded complete packages to hold a national contest where those from around the state and country could enter to win an all-inclusive vacation to Fort Lauderdale Beach. Sweepstakes were held weekly on-site during the same time period to provide those attending the concerts an opportunity to register and win local experiences, or on special nights, a round-trip airline certificate on Southwest Airlines. MEDIA / CONTEST WEBSITES AbsoluShoppingCommunity.com AnyLuckyDay.com BizJournals.com: June 1 CityBizList.com Emperola.com FreebieMom.com Freestufftimes.com FortLauderdaleBreakingNews.com Jetsetter.com Lifestyle Magazine: The Lifestyle List PRNewswire.com SouthFloridaBusinessJournal.com SweepstakesMax.com TheStreet.com Travelmamas.com: TravelWire.com

A.V.E.: $1,600.00 2.12.2018 BID Regular Meeting Page 55 of 93 CAMPAIGNS - PAID MEDIA

PAID MEDIA CONTEST ENTRIES Online Registration June 2 through June 30, 2017 Entercom Radio $8,500 3 weeks / 30 Radio Spots Total Number of Entries: 3,302 3 weeks / 30 Digital Stream Total Shares: 587 Total Page Visits: 6,807 Orlando Sentinel $1,800 Total Email Opt In: 791 / 42% 1/8 Travel Section Cover - Sun 25,000 Banner Imp $250

Sun-Sentinel Showtime $1,995 1/2 Pg. Color Showtime – 6/2 1/2 Pg. Color Showtime – 6/23 30,000 Total Digital Imp $300

Tampa Bay Tribune $631 1/4 Pg TBT Weekend Paper

Facebook Advertising $776.62 Impressions: 91106 Reach: 73353 Unique Clicks: 1783

Collateral Printing GBGG Cards / 7.500 $375.

PAID MEDIA $14,627.62 2.12.2018 BID Regular Meeting Page 56 of 93 SOCIAL MEDIA EMAIL

FRIDAYNIGHTSOUNDWAVES.COM FRIDAY NIGHT SOUND WAVES EMAIL Total Sessions: 29,953 Email Data Base Start: 424 Users: 22,873 Email Database End: 2,709 Page Views: 48,642 Total Emails Sent: 27 / Deployed: 35,726 Average Duration: 1:42 Unique Opens: 7,575 / 25.61% Audience from Feb 1 - Nov 10, 2017 Click Through Rate: 14.83% Unsubsrcibed Rate: 0.033% SOCIAL MEDIA REACH Facebook.com/SoundWavesFLB PARTNER EMAIL COMMUNICATIONS Hello From Greater Fort Lauderdale [3/10/17] FNSW PAGE FANS: 3,187 TOTAL NETWORK FANS: 13,264 Hello From Greater Fort Lauderdale [5/19/17] The Hub Fort Lauderdale Beach: 1,379 CVB Buzz [March, July, August, November] MyFortLauderdaleBeach.com: 8,698 City of Fort Lauderdale Currents [Feb 2017] 102.7 Beach Club Newsletter [May 11, 2017] TOTAL POSTS: 628 New Times BPB Newsletter [May 24] Engagement: 24,958 (reactions/comments) Social Shares: 1,222 New Times BPB Newsletter [June 28] Total Clicks: 92,030 (link/video/site) Weekend Broward [April 19] Gold Coast Insiders Guide [Total: 32] IMPRESSIONS MyFtLB Insider [Total: 10] Facebook.com/SoundWaves: 1,204,120 Total Network Impressions: 1,752,438* SOCIAL & EMAIL A.V.E.: $92,024.33+ YOUTUBE VIDEOS Video Uploads: 22 Views: 1,420

Value calculated using HBS Social Media Value Calculator algorithm totaling values assigned to clicks, impressions, reach, comments, shares, engagement and video views. Emails2.12.2018 Valued at BID $50 Regular each/ Gold Meeting Coast Insider $25. *Posts /Video Impressions attributed to FNSW on partnerPage social 57 networks of 93 ONLINE CALENDARS

ONLINE CALENDARS FACEBOOK GROUPS Concerts & Live Music - 1,075 ArtsCalendar.com Downtown Fort Lauderdale - 4,871 FLMag.com Fort Lauderdale - 23,869 FortLauderdale.gov Nightly VIP South Florida - 4,086 FortLauderdaleDaily.com Single Parents of South Florida - 229 GoRiverwalk.com South Florida Events and Activities - 26,351 JazzBluesFlorida.com South Florida Live Music - 1,373 LastMinuteLauderdale.com South Florida Things to Do - 678 MiamiHerald.com South Florida Original Music Scene MiamiOnTheMove.com Young Professionals of South Florida - 5,236 MyFortLauderdaleBeach.com NewTimesBPB.com PERFORMER WEBSITES SoFlaBlues.com - select dates BertaEntertainment.com SouthFlorida.com MNGBand.com SouthFloridaJazzList.com - select dates MoranLevi.com Sunny.org ShaneDuncanBand.com WeekendBroward.com ShawnaSweeney.com Yelp.com TheGoodnicks.com UprootHootenanny.com RADIO YoungTreesMusic.com 1043TheShark.com TheBeachMiami.com CALENDAR A.V.E.: $3,300 LiteMiami.com

Listings based on $15 month average Advertising Value TOTAL A.V.E. Social Media Calendars valued at $50 each 2.12.2018 BID Regular Meeting $285,340.95 Page 58 of 93 2.12.2018 BID Regular Meeting Page 59 of 93 AD SAMPLES 2.12.2018 BID Regular Meeting Page 60 of 93 Clockwise L to R 595 Billboard Ad Go Riverwalk Ad Social Graphic FPL Print Invite Air Show Social Graphic Modelo Orlando Sentinel Ad Perimeter Banner Photo Posts Trolley Screen Ad 2.12.2018 BID Regular Meeting Page 61 of 93 2.12.2018 BID Regular Meeting Page 62 of 93 FRIDAY NIGHT SOUND WAVES FRIDAYNIGHTSOUNDWAVES.COM 2.12.2018 BID Regular Meeting Page 63 of 93 Alex Hejazi | CEO Andrew Almani | COO

Alexander Hejazi Andrew Almani

Background: Background: Paro Account Executive KPMG Valuations Analyst Wells Fargo Financial Analyst Paralegal Michigan State University - Broad School of Business University of Michigan - Economics

2.12.2018 BID Regular Meeting Page 65 of 93 The Problem

Have you ever visited the beach and wished you had a football to toss, or goggles to swim with?

Wanted to relax in a hammock at the park, but didn’t want to carry one around with you?

A freestanding, solar-powered vending machine that allows people to rent sport and leisure equipment at local parks and beaches!

Interactive and innovative user interface for recreational rentals

A revenue generating and innovative addition to the city

A way to increase activities for people to get active and lead a healthy lifestyle

Item Price/Hr Item Price/Hr Goggles $5 Frisbee $5 Frisbee $5 Blanket $5 Blanket $5 Basketball $7 Volleyball $7 Soccer Ball $7 Soccer Ball $7 Football $7 Football $7 Bocce Ball $7 Bocce Ball $7 Inflatable Chair $7 Slamball $9 Inflatable Chair/Raft $7 Corn Hole $9 Slamball $9 Bluetooth Speakers $9 Corn Hole $9 Baseball Mitt, Bat & Ball $15 Bluetooth Speakers $9 Tennis Rackets (2) & Ball $15 Boogie Board $9 Hammock $7 Hammock $7

2.12.2018 BID Regular Meeting Items will change depending on site location Page 68 of 93 Revenue Model

Annual Hourly Rental Day Pass Events Membership

Items starting at $5 per hour $25 Flat rate $60 Flat rate Price dependent on event

Unlimited access to any Rent any item for as long as Unlimited access to Ballbox Tournaments, hotel events, Ballbox items, for a 2 hour you like items for 5 hour period etc. period each day

Record 10 rental hours and 50% off standard rate after Signing up for an event gets Use 2 items at a time! get 1 hour free! second hour you 1 annual membership

Only form of payment is credit card or unique Ballbox access card.

Confidential2.12.2018 BID Regular and Meeting Proprietary. Copyright (c) by Ballbox Inc. All Rights Reserved Page 69 of 93 Market Overview 96% of Americans participated in sports or leisure in 2016 Recreational rental is a $1 Billion dollar

No industry with ZERO Selection Convenience Commitment dollars in localized More niche recreational sport and leisure rental ideas are growing equipment rental fast! Recreational Rental is projected to grow at 4.9% over the next 3 years

Ballbox is solar powered Ballbox is versatile, product and easily transportable offering can be updated to meet market demand Proprietary UI and exclusive product dispensing technology

Additional locker units Ballbox enables people to can be added onto Ballbox store their personal items as needed while they play

Sports Authority, the nations' second largest Sport equipment is not only expensive, but a 1. 1. sports retail chain liquidated in 2016, closing hassle to keep track of and store more than 400 locations

People want instant & convenient access to a 2. MC Sports filed for Bankruptcy in February 2. 2017 with plans to liquidate 68 stores variety of items

Why spend $60 on a football from Amazon Sport Chalet, the 47 store chain based in when a Ballbox membership provides access 3. 3. southern California shut down last year after to all your outdoor recreation items for the 57 years. same price?

Proprietary User Instant Access First to Market Interface

Recreational items Pioneering the Proprietary user available at your solar-powered interface to host fingertips. Consumers corporate events, automated rental can access item more tournaments, summer affordably and network for camps, IM leagues and conveniently. recreational items. more.

SiteO Notable Location Details Large sandy area near Marriott with Ft. Lauderdale Beach Park volleyball and basketball courts Prime location in-between the Ritz Sebastian Lot (Disabled Parking) and the Westin

Basketball court, disc golf course, Snyder Park volleyball courts, picnic tables

Strip of beach along the populated Las Olas Beach Fort Lauderdale coastline

Sunview Park Football, soccer and baseball fields *Site locations will be Baseball diamonds and basketball further discussed and Bayview Park courts negotiated Oceanside Park Currently under construction

City Parks Universities Beaches

State Parks Corporations Hotels

Sponsor events like 3v3 basketball Vision Expand into different tournaments, company sporting events, 5k’s, etc. for markets (camping, Future paddleboard rental, hoverboard rental, etc.) Customer Utilize platform to enable people to communicate and meet at various Ballbox Engagement units and create informal leagues International expansion and deeper expansion into cities Consistently improve product offering to (more site specific Ballbox meet a plethora of demands units)

FY1 FY2FY2 FY3FY3 FY1 – 4 Machines 1. # of Machines 4 1010 10 • Annual Memberships & Weekly Passes: 1,600 (~1 daily, per unit) Annual • Day Passes Sold: 800 (~1 every 2 days, per unit) Memberships & 1,600775 1,9756,000 1,9759,000 • Hourly Rentals: 7,680 customers (~5 daily, per unit) (@$60)Week Passes ($60) FY2 – 10 Machines HourlyDay Passes Rentals Sold ($7 2,625800 6,6003,000 6,6004,500 Spend)($25) • Annual Memberships & Weekly Passes: 6,000 DayHourlyPasses Rentals Sold ($7 (~2 daily, per unit) 7,680240 28,800590 43,200590 Spend)(@ $25) • Day Passes Sold: 3,000 (~1 daily, per unit) • Hourly Rentals: 28,800 customers (~8 daily, per unit) Revenue $168,760$65,115 $165,290$636,600 $165,290$954,900 With a 15% of revenue lease agreement, • Detailed financial model will be provided upon request 2. Ballbox would generate $264,189 in revenue for the city of Fort Lauderdale in the first 3 years of operation.

1. Ballbox is an innovative solution that cities and organizations can utilize to enhance the lives of their residents and tourists. 2. Ballbox encourages residents and tourists to lead a more healthy and active lifestyle while also promoting green and renewable energy technology 3. Partnering with Ballbox will create a life long revenue stream for Fort Lauderdale 4. The Ballbox model is on the cutting edge of the evolution in retail!

[email protected]

Playballbox.com

2.12.2018 BID Regular Meeting Page 79 of 93

Ballbox Partnership Proposal Fort Lauderdale

2.12.2018 BID Regular Meeting Page 80 of 93 Ballbox Partnership Proposal Fort Lauderdale

Contents

1 Cover Letter ...... 3

2 Welcome to Ballbox ...... 4 2.1 What is Ballbox? ------4 2.2 Product Offering------5 2.3 How does it work? ------6

3 Partnership Proposal ...... 7 3.1 Proposal Summary------7

4 Business, Marketing, & Operations Plan ...... 7 4.1 Business Plan ------7 4.2 Marketing Plan ------8 4.3 Financial Projections ------9 4.4 Payments ------10 4.5 Installation & Maintenance ------10

5 Statement of Proposed Financial Terms ...... 11 5.1 Structure of Financial Terms ------11

6 Conclusion ...... 11

2.12.2018 BID Regular Meeting Page 81 of 93 Ballbox Partnership Proposal Fort Lauderdale

1 Cover Letter

Ballbox is pleased to submit this partnership proposal to the City of Fort Lauderdale. In partnering with Ballbox, Fort Lauderdale will become one of the first cities in the world to experience the innovative recreational rental network Ballbox is creating. Ballbox enables the community to rent or purchase recreational items on demand, at the most popular parks and beaches across the City. Ballbox generates revenue for the City, while enhancing the outdoor experience for residents and tourists.

Overview • Ballbox was founded in August 2017. The company is established as an S- Corporation, and is headquartered at 6399 Beverly Lane, Ann Arbor, MI 48105. • Ballbox is led by a team of passionate young entrepreneurs from diverse backgrounds, possessing a variety of work experience and unique skillsets. • Ballbox provides affordable access to America’s favorite recreational and outdoor leisure items, promoting exercise and a healthy lifestyle.

Contact Information • Alexander Hejazi is the founder and Chief Executive Officer. o Phone: 734-834-2537 o Email: [email protected] • Andrew Almani is the Chief Operating Officer. o Phone: 734-657-3256 o Email: [email protected] Further information on the background, experience, and qualifications of the Ballbox team are available upon request.

2.12.2018 BID Regular Meeting Page 82 of 93 Ballbox Partnership Proposal Fort Lauderdale

2 Welcome to Ballbox

2.1 What is Ballbox?

Ballbox is a network of automated vending kiosks that allow people to rent a variety of recreational items, ranging from sporting goods to leisure products, and eventually much more. Ballbox units are located at popular parks and beaches, where people regularly gather to relax, be active, and enjoy the great outdoors. By providing instantaneous, onsite access to products, Ballbox addresses the shortcomings of traditional retail options.

Think about it: how often have you visited a park or a beach, and realized there are a lot of activities you could enjoy if only you had the proper equipment? For example, playing catch with a football, tossing a Frisbee, passing a soccer ball, or using some goggles as you go for a swim. In order to engage in these activities, you need to purchase the item, store the item in your home, and remember to bring it with you each time you head out. If you happen to lose the item, you must spend money to replace it!

This problem is especially relevant for tourists, who don’t have the desire or capacity to pack several items as they head on vacation. Tourists don’t want to spend time at their destination finding a sporting goods retailer, purchasing an item, and carrying it around to use at a park or beach. What if they could access their favorite items on the spot?

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2.2 Product Offering

Ballbox saves residents and tourists time and money by providing the option to affordably rent an item on-demand, for as long as they want. The product offering in each Ballbox unit can be modified, catering to specific locations and regional preferences. Arrive at your destination, and your favorite items are ready for use.

Ballbox would also like to work with the City to explore other leisure and recreational items in the realm of camping, fishing, and general outdoor recreation; any other product that Fort Lauderdale believes would be a valuable addition to the community.

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2.3 How does it work?

Ballbox implements a modern user interface system that is very simple and easy to operate. In a few simple steps, anyone can learn how to use a Ballbox for the first time.

1. Browse the items available at the Ballbox

2. Select the item you would like to rent

3. Select your rental method

4. Provide a credit or debit card for payment

5. Take your item from the Ballbox

6. Return the item when you’re finished!

Ballbox users can select one of several rental methods that best meet their needs. These options include:

• Hourly Rental - Users can rent items by the hour, paying the specified hourly rate for each item.

• Day Pass - $25 - Users can rent any 2 items at a time for a period of 5 hours. Any additional hours of use recorded after 5 hours will be charged at discounted 50% from the hourly rate of the items.

• Annual Membership - $60 – Users can rent any 2 items for a period of 2 hours a day, year-round. Any additional hours desired will be discounted at a 50% rate.

• Weekly Pass - $60 - Users can rent any 2 items for a period of 5 hours a day, for one week. Any additional hours desired will be discounted at a 50% rate.

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3 Partnership Proposal

3.1 Proposal Summary Ballbox is seeking a partnership with Fort Lauderdale. The installation of Ballbox units will be of no cost to the City, and Ballbox will pledge 15% of revenue from Ballbox units to the city of Fort Lauderdale.

In partnering with the City, we would like to work together in selecting the parks, beaches, and public areas that are ideal locations for Ballbox units. The following is a preliminary list of possible locations for the initial launch of Ballbox in Fort Lauderdale:

• Fort Lauderdale Beach Park

• Sebastian Beach ADA Parking Lot

• Oceanside Park

• Las Olas Beach

• Snyder Park

• Volleyball Beach Park

• Sunview Park

• Bayview Park

4 Business, Marketing, & Operations Plan

4.1 Business Plan

Ballbox is unveiling a solution to the lack of on-demand recreational rental. At a time where any and all information is at our fingertips, any recreational item we want to use should be as well. Our platform will give people the opportunity to have easy, convenient and affordable access to a variety of sport and leisure equipment that they have not had before.

The number of residents and tourists that regularly spend time at each Ballbox site constitute a steady stream of potential Ballbox users. As people become familiar with Ballbox and the marketing campaign continues to expand, the number of Ballbox users and members will increase, reducing the time needed to reach profitability. New Ballbox sites will be actively pursued to meet rising demand from the community.

Our business plan is simple: work with the city of Fort Lauderdale to select the ideal site locations and product offering for Ballbox units. After that process is complete, Ballbox

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will take care of all installation and site preparation requirements. Once the machines are in their designated locations, the team will work to promote Ballbox and ensure smooth operations for the years to come.

4.2 Marketing Plan

Ballbox will pursue a multi-tiered marketing plan, utilizing traditional marketing methods alongside an aggressive digital campaign. Marketing approaches will include, but are not limited to:

• Flyer campaigns

• Local TV station/newspaper engagements

• Campus ambassador programs

• On-site promoters

• Email campaigns

• Social media campaigns (Instagram, Facebook, Snapchat, Twitter)

• Promotional community events

• Outreach to blogs and online publications

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4.3 Financial Projections

Please find revenue projections for the initial rollout of Ballbox below. More detailed financial model and information will be provided upon request.

Financial Assumptions & Findings:

FY1 – 4 Machines

1. Annual Memberships & Week Passes: 1,600 (~1 daily, per unit)

2. Day Passes Sold: 800 (~1 every 2 days, per unit)

3. Hourly Rentals: 7,680 customers (~5 daily, per unit)

FY2 – 10 Machines

1. Annual Memberships & Week Passes: 6,000 (~2 daily, per unit)

2. Day Passes Sold: 3,000 (~1 daily, per unit)

3. Hourly Rentals: 28,800 customers (~8 daily, per unit)

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FY3 – 10 Machines

1. Annual Memberships & Week Passes: 9,000 (~4 daily, per unit)

2. Day Passes Sold: 4,500 (~3 every 2 days, per unit)

3. Hourly Rentals: 43,200 customers (~11 daily, per unit)

4.4 Payments

Ballbox units require credit/debit card as payment method. Ballbox units will be equipped with secure card processing capabilities, and an experienced third-party payment processor will guarantee the accuracy and reliability of the payment system.

4.5 Installation & Maintenance

Ballbox will be responsible for the installation of Ballbox units and will bear all installation costs. Typical site preparation may include checking for uneven surfaces and evening out ground if needed, and potentially pouring a concrete slab base for the Ballbox unit. Although Ballbox units generate some power using solar panels, units need to utilize an electric power source to ensure optimal functionality. Ballbox will cover all expenses and improvements to the property to ensure access to power.

Ballbox employees will be responsible for the maintenance and upkeep of Ballbox units. Maintenance employees will receive comprehensive training from the Ballbox engineering and technical design team. Each Ballbox unit will be serviced at minimum on a weekly basis. Employees will test units to ensure proper functionality, and work to resolve any technical issues. The items held in each Ballbox unit will be reviewed to note for wear and tear, and any missing items will be replaced. Each unit’s payment processing capabilities will be tested, and credit card readers will be cleaned of any accumulated debris. Employees will make note of any external damage visible to the machine; any vandalism whether in the form of graffiti/defacement or destruction of property, will be rectified/repaired in a timely and reasonable manner. The immediate surrounding area of each Ballbox unit will be cleaned generally; any obstruction, trash, or debris will be removed. Ballbox bears responsibility for all aesthetic and functional repairs as needed. Under no circumstances will the City be responsible for performing or bearing the costs of any form of maintenance necessary at any Ballbox unit. Aside from weekly service visits, Ballbox employees and our servicing partner will be dispatched as needed to resolve impending service or maintenance issues.

Ballbox will abide by all applicable Fort Lauderdale regulations. The Ballbox team will work closely with the City to guarantee compliance, and to resolve any concerns during this process. All Ballbox units will be ADA approved and will enable handicap access and proper clearance.

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5 Statement of Proposed Financial Terms

A partnership with Ballbox will not only increase available amenities and enhance the parks of Fort Lauderdale, but it will also provide a lifelong stream of revenue for the City. This extra revenue stream will provide extra capital so that Fort Lauderdale can further pursue parks and recreation initiatives. The structure of our proposed financial terms is highlighted below.

5.1 Structure of Financial Terms • Percentage Rent: Ballbox will arrange a 15% rental agreement with the City of Fort Lauderdale. 15% of revenue generated by Ballbox units in Fort Lauderdale will be disbursed to the City. • Length of Tenancy: Ballbox requests a 1-year pilot program in order to fully establish and realize its operations in Fort Lauderdale. Ballbox is willing to negotiate the length of tenancy with the City in further detail to meet the needs of both Ballbox and the City. • Maintenance/Repairs: Ballbox is responsible for all maintenance and repairs and will ensure that the premise and all fixtures/equipment remain clean, neat, safe, and sanitary and in good order at all times. • As-Is Triple Net Lease: It is understood that the premises will be leased to Ballbox on a strictly “As-Is" basis, without representation or warranty by the City. All costs of maintaining and operating the premises, mechanical and electrical systems upgrades, Ballbox improvements, possessory interest taxes and any other taxes and assessments, equipment, capital improvement and equipment reserves are to be assumed by Ballbox.

6 Conclusion

We look forward to working with Fort Lauderdale, and supporting your efforts to enhance the parks and amenities available to tourists and residents. We are confident that we can be successful in our partnership, and in delivering a great service to Fort Lauderdale. Please do not hesitate to reach out with further questions. Thank you!

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UBID MGR UPDATE FOR 2.18.18 MEETING

1. Infrastructure Improvements – Transportation & Mobility moving forward. Dan Barnett met st with Jim Reid/Live Nation Production Mgr. on Feb 1P P and will have his recommendations with in a week.

2. F&B App is going through a procurement process to determine if this App is a sole source product.

3. Ambassador Program – RFP section committee met on 2/5 and will meet with the two finalists on 2/26/18 for final selection

4. Public Art on the Beach - Update a. Met with Bonnie Clearwater/NSU Art Museum Fort Lauderdale - Director b. Will met with Earl Bosworth/Broward County Cultural Division – Director c. CC with Michael Spring & Amanda Sanfilippo/Miami- Dade County Cultural Arts

5. Holiday Lights - Feb 3 early removal due to lighting issues. Contract will be revised prorata

6. Expedited Special Events – Met with Sarah Spurlock/Nighttime Economy Mgr. to move forward with the process.

2.12.2018 BID Regular Meeting Page 91 of 93 Fort Lauderdale Beach Improvement District (BID) FY 2018 - FY 2021 Outlook As of 1.22.2018 Revenues FY 2018 - FY 2021 Projected at 12.2% FY 2018 and 9.5% FY 2019-2021 FY 2016 ADOPTED FY FY 2018 FY 2019 FY 2020 FY 2021 Revenue Sources Amended 2017 Beach Business Improvement Assessment Revenue @ 95% 840,008 942,621 1,032,170 1,130,226 1,237,598 Earned Pool Investments 9,711 16,586 Interest Earnings 236 236 236 236 236 Beach & Beverage 1,000 5,000 3,000 3,000 3,000 Transfer from Fund Balance 272,648 278,509 - - - Additonal Funds transferred into Fund Balance 1.3.2018 400,000 Total Revenue $ 832,088 $ 1,123,603 $ 1,642,952 $ 1,035,406 $ 1,133,462 $ 1,240,835

Expenditures Projected Expenditure Outlook FY 2018 - FY 2021 Accounting & Auditing 211 87 87 87 87 87 Other Professional Services: Wizard Entertainment(BID Mgmt Services) 48,000 57,600 57,600 57,600 70,000 70,000 RAV Communications ( BID Website & Maintenance) 42,333 50,000 50,000 50,000 50,000 50,000 Harry Newstreet BID Assessment 5,000 5,000 5,000 5,000 5,000 5,000 Kimley Horn - SRA1A Streetscape Design ( Allocated to Project for Design Fees ) - - 71,531 - - - New Information Kiosk & Programming - - 50,000 - - - Other Services: Holiday Lightscapes ( Split costs BRAB/BID) 130,000 28,214 10,000 10,000 10,000 56,428 Holiday Display (Split costs BRAB/BID) - 39,295 40,000 40,000 40,000 80,000 * Maintenance/Replacement of Utility Wraps 13,764 5,000 5,000 20,000 5,000 5,000 Supplemental Cleaning Services 25,665 25,665 27,103 28,620 30,223 31,916 Additional Funds Available 195,167 40,295 - - 125,918 286,594 Fort Lauderdale Beach Park Design Improvements - - 50,000 - - - Florida Atlantic University Design Fees( Life Guard Stand) 9,913 Electrical Supplies - (Electricity for Holiday Lights) 4,000 4,000 4,120 4,244 4,371 4,502 Promotional Contributions: - - - - Ambassador Program 150,000 150,000 150,000 150,000 Public Arts Administrator - - 50,000 50,000 50,000 50,000 Entercom Communications - 350,000 200,000 150,000 - - Swatch Beach Volleyball - 100,000 100,000 100,000 - - Marketing Tool Kit 30,500 XOXO Love of Art on Fort Lauderdale - 20,000 - - - - Pride Event 20,000 30,000 35,000 35,000 35,000 Holiday Lighting event 8,000 8,000 8,000 8,000 8,000 16,000 Tortuga Music Festival 350,000 200,000 150,000 - A1A Fort Lauderdale Marathon 20,000 - - South Beach Food & Wine Festival 65,000 64,815 85,000 85,000 85,000 85,000 * Friday Night Sound Waves Event 150,000 150,000 150,000 150,000 150,000 150,000 * Airshow 100,000 100,000 100,000 100,000 100,000 100,000 Service Charge - Community Development Agency - - - Salaries 47,280 50,000 50,000 50,000 Indirect Admin Charges 24,122 33,669 10,348 10,658 10,978 11,308 Service Charge - Information Technology 20,826 21,963 3,661 3,771 3,884 4,000 Total Operating Expenditures $ 832,088 $ 1,123,603 $ 1,715,143 $ 1,307,980 $ 1,133,461 $ 1,240,835

Total Uses $ 832,088 $ 1,123,603 $ 1,715,143 $ 1,307,980 $ 1,133,462 $ 1,240,835 Variance $ 72,191 $ 272,574 $ 0 $ 0 Fund Balance Summary Balance as of 10.1.2015 $1,360,267 Balance as of 10.1.2016 $1,585,113 Estimated as of 10.1.2017 $1,336,069

Revenue based on a rate of $0.8525 per $1,000 of assessed value

2.12.2018 BID Regular Meeting Page 92 of 93 Estimated Summary of available reserves: Estimated at the end of FY 2017 $ 1,336,069 Less funds transferred from Reserves 1.2018 $ (400,000) Estimated Balance as of 1.23.2018 $ 936,069

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