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2018 RECAP OVERVIEW the Seventh Annual Whiskey in the Winter Festival Took Place on November 30, 2018 at the Hyatt Regency St

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2018 RECAP OVERVIEW the Seventh Annual Whiskey in the Winter Festival Took Place on November 30, 2018 at the Hyatt Regency St HYATT REGENCY ST. LOUIS AT THE ARCH 2018 RECAP OVERVIEW The seventh annual Whiskey In The Winter festival took place on November 30, 2018 at the Hyatt Regency St. Louis At The Arch hotel in downtown St. Louis. The event featured 475+ whiskies from around the world along with great whiskey cocktails mixed by well-known mixologists, whiskey inspired food stations, educational seminars from whiskey industry experts, live music, and much more. Whiskey In The Winter was a tremendous success with 1,700+ attendees, significant media coverage, and very favorable consumer reviews. THE 8TH ANNUAL WHISKEY IN THE WINTER WILL BE HELD ON FRIDAY, NOVEMBER 22, 2019 “Every supplier that I talked to commented on the size of the crowd and the interest level/ knowledge of the attendees. Several of them stated that Whiskey in the Winter is the best alcoholic beverage, consumer event in the state of Missouri.” – Distributor “I have done plenty of these events but this was by far the BEST. Looking forward to next year.” – Supplier “If you live in the Greater St. Louis area, like good whiskey, delicious food, a great crowd, and a well organized event at a top notch hotel, this is the event to attend. I’ve gone three years in a row, since it’s inception, and it gets better every year!” – Consumer PHOTOS PHOTOS EVENT RECAP VIDEO PLAY VIDEO SAMPLE TV COVERAGE Click Here to Watch Fox 2 TV Coverage Click Here to Watch Fox 2 TV Coverage Click Here to Watch Fox 2 TV Coverage Click Here to Watch KPLR TV Coverage Click Here to Watch KSDK TV Coverage SAMPLE RADIO COVERAGE Click Here to Listen to Past Radio Coverage - ONSTL Radio Coverage Click Here to Listen to Past Radio Coverage - KMOX Interview EVENT SPONSORS AND PARTNERS EVENT SPEAKERS Lux Row Distillers: Real Roots, sample unique distillates and maturates from Crown Royal’s Real Family, Real Products Gimli distillery, along with a few surprise whisky experiments. In addition, this seminar will focus on the history and craftsmanship Phillip Lux of Crown Royal and how our current distillers and blenders carry Lux Row Distillers Ambassador on the tradition that started back in 1939. Expect an evening filled with good conversation, good people and great whisky! Real Roots—Info surrounding our new state-of-the-art distillery in Explanation of an Bardstown, KY the heart of bourbon country, now an official stop Independent Bottler on the Kentucky Bourbon Trail William Lipp Real Family—Lux Row Distillers is family owned and operated, Brand Ambassador, Alexander Murray honoring our founder’s legacy & Company Real Products—We will educate seminar attendees on our award- Alexander Murray: A brief winning portfolio, and Philip will conduct a tasting similar to the introduction and history to the art of secondary bottling/ one held at the distillery independent bottlers in Scotland. How casks are selected for bottling, from which distillery and what taste profile? Removing Barrel to Glass the myths and misnomers of Scotch surrounding the tasting, selecting and bottling of distillery casks by independent bottlers. Jackie Zykan Master Taster and Master Bourbon Wood Makes Whiskey Specialist, Old Forester Rick Edwards National Ambassador - The Distillers Jacquelyn Zykan, Old Forester’s Master Collection, Pernod Ricard Bourbon Specialist, ‘speaks bourbon’ fluently. Her vast knowledge from a Pernod Ricard USA America hired decade behind the bar brings great insights but her background in Rick in 2007 to be Brand Ambassador Biology and Chemistry along with her CSS training and extensive for The Glenlivet after he trekked throughout Scotland for over work within the whisky category gives her multi-layered expertise 10 years working at several distilleries in various positions and for this brand. She has been published globally for industry after attending the Chivas Brothers’ Master Blenders Course at insights, cocktail strategies, as well as brand education. Serving the Strathisla Distillery in 2009 and the Irish Whiskey Academy as the face of the brand, she travels the world sharing the story of at the Midleton Distillery just this year. He now represents Old Forester’s production and history. Jacquelyn conducts master the company’s entire portfolio of single malt and single pot level trainings globally, leads the single barrel private selection whiskeys. On the short list for the Whisky Magazine Whisky program and innovative licensed expansions of the brand, as well Brand Ambassador of the Year in 2015, he has been featured in as oversees brand drink strategy across all platforms. other trade publications. Rick also judges spirit competitions and is a familiar face on whiskey panels. He frequently returns to Crown Royal – A Glimpse of Hollywood, starring as facilitator of celebrity whiskey tastings. the Future Stephen Wilson Director of Whisky Engagement, Crown Royal Join Crown Royal’s Director of Whisky Engagement, Stephen Wilson, for a behind the scenes look at Canada’s Top Selling Whisky. You’ll have the opportunity to EVENT SPEAKERS Mastering The Manhattan Chicago’s Bacardi Portfolio Ambassador Taylor Hansen is an avid Whisk(e)y enthusiast, who views the category as a child of Science Bobby “G” Gleason and Art. A background in distilling, aging, cocktails, and simply Jim Beam Master Mixologist enjoying a solid dram, has turned grain spirits into a true passion. A passion fueled not only by exquisite whisky, but the people that The Manhattan. The King of Whiskey drink it. Good whisky is expensive, great conversation is priceless. cocktails. Join Master Mixologist Bobby “G” Gleason as he shares the Turning Barrels into Bucks: stories and guides you through a tasting of each component as How to Run a Successful you build your Manhattan. Brought to you by Knob Creek & Knob Single Barrel Program Creek Rye. Adam Harris The Aging Process of Bourbon Vivant Bourbon: Factors and Influences Dustin Parres American Whiskey Ambassador, Dan Gardner US and Gamlin Restaurant Group Four Roses Midwest Regional Sales Corporate Bar Manager Manager Single barrels are described as “snowflakes,” because they’re truly As a thirty-eight-year veteran of the Bourbon industry in one of a kind! At Gamlin Restaurant Group — among the world’s Kentucky, Dan has managed some of the largest and well-known fastest sellers of Knob Creek Single Barrel (Gamlin Whiskey House) brands and portfolios in the business. During this seminar, he will and home of the nation’s only single barrel rail (1764 Public be discussing the influence of warehouse positioning, mash bill, House) — each single barrel is hand-selected by our team. Learn yeast strain and barrel variation on the aging process of bourbon. to educate and excite guests about single barrels, and understand how incorporating these spirits into your bar program boosts your bottom line. Attendees at “Turning Barrels into Bucks” will learn Whisk(e)y: Past, Present, and how to develop and run a successful single barrel program — Future including inventory management tips for an evolving menu; how to incorporate single barrel spirits into your signature drinks in a Taylor Hansen way that gets guests excited about your establishment’s unique Portfolio Ambassador spirit offerings; and how to maximize profits from the sale of those single barrel spirits (via your cocktail menu and retail offerings). Eve Reddin Guests will also enjoy a single barrel whiskey tasting led by our Teelings Irish Whisky Ambassador friend Adam Harris, whiskey ambassador for Beam Suntory. We will have both ambassadors together presenting Dewars, Single Malts, and Teelings Irish whiskey while having dialogue on Scotch and Irish Whiskey. Great conversations with some great drams! Being raised in Ireland, Irish Whiskey was a staple in Eve’s home. It was a tour of the Teeling Whiskey Distillery, that she fell in love with the Teeling Whiskey story & craft. To her, these were exceptional whiskies. She noted the craft and passion in the Teeling Whiskey creations. Eve will tour the states in 2018-2019 and she looks forward to meeting her fellow whiskey lovers and sharing her passion for the Teeling Whiskey Portfolio. SAMPLE EVENT PRINT COVERAGE Town & Style Riverfront Times Go! SAMPLE EVENT PRINT COVERAGE St Louis Magazine SAMPLE EVENT PRINT COVERAGE GO! Magazine Town & Style ALIVE Magazine SAMPLE EVENT PRINT COVERAGE RFT Ladue News SAMPLE ONLINE COVERAGE St. Louis Magazine Fox 2 Now SAMPLE ONLINE COVERAGE stltoday.com SAMPLE ONLINE COVERAGE St. Louis Magazine InsideSTL.com SAMPLE ONLINE COVERAGE For more online coverage click on the following Fox 2 Riverfront Times Fox 2 Riverfront Times Fox 2 STL Today St. Louis Magazine STL Today St. Louis Magazine KPLR 11 St. Louis Magazine KPLR 11 St. Louis Magazine KPLR 11 St. Louis Magazine Drink Wire St. Louis Magazine Alive Magazine St. Louis Magazine Alive Magazine Drink 314 Alive Magazine Bourbon and Banter Ladue News Bourbon and Banter Real Life STL Bourbon and Banter SAMPLE EMAIL COVERAGE Hyatt Regency ALIVE Magazine Sauce Magazine SAMPLE EMAIL COVERAGE Riverfront Times St. Louis Magazine SAMPLE SOCIAL MEDIA COVERAGE INSTAGRAM SAMPLE SOCIAL MEDIA COVERAGE INSTAGRAM SAMPLE SOCIAL MEDIA COVERAGE FACEBOOK SAMPLE SOCIAL MEDIA COVERAGE TWITTER BRANDED ELEMENTS WhiskeyInTheWinter @WhiskeySTL SPONSORED BY Website 400+ WHISKIES. 1 MEMORABLE NIGHT. SPONSORED BY FOR MORE INFORMATION & TO PURCHASE TICKETS, VISIT WWW.WHISKEYINTHEWINTER.COM 450+ WHISKIES. 1 MEMORABLE NIGHT. #WhiskeyInTheWinter Ads Program CONTACT FOR MORE INFORMATION, CONTACT: Amit Dhawan, M.D., M.B.A. Managing Partner, Synergy Productions 314.706.4080 [email protected] Jennifer (Milward) Schaefering Director of Experiential, Synergy Productions 314.520.1406 [email protected].
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