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Impact Assessment: UK Space Agency Principia Campaign

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Impact Assessment: UK Space Agency Principia Campaign Impact Assessment: UK Space Agency Principia Campaign Measuring the effectiveness of the Principia campaign and its impact on the nation. Liftoff: the Soyuz TMA-19M rocket carrying Flight Engineer Tim Peake at the Baikonur Cosmodrome in Kazakhstan. Credit: NASA. Contents CONTENTS Foreword ................................................................................. 5 Science Programme ............................................................ 55 Executive Summary ................................................................ 7 Overview ......................................................................... 55 Purpose of the Report ............................................................ 9 Review .............................................................................. 55 Campaign Overview ............................................................ 9 Lessons learned .............................................................. 56 Education Programme .......................................................... 11 Overall Conclusions ............................................................ 59 Introduction ....................................................................... 11 Overview Conclusions ................................................... 59 Objectives ......................................................................... 11 Legacy ............................................................................. 59 Delivering the programme ............................................ 14 The consequences of no investment ........................... 60 Impacts of the programme .......................................... 20 Recommendations ........................................................ 60 Lessons Learned ..............................................................38 Appendix 1: Education Project Details .............................. 62 Conclusion ...................................................................... 40 Appendix 2: York Study ...................................................... 110 Communications Campaign ............................................. 45 Methodology .................................................................. 110 Programme Overview ................................................... 45 Appendix 3: Durham Study ................................................ 111 Planned Objectives and Key Messaging .................... 46 Methodology ................................................................... 111 Budget .............................................................................. 47 Appendix 4: Experiments with UK involvement .............. 114 Output and Impact ......................................................... 47 Thermolab and NEQUISOL ......................................... 114 Overall Impact ............................................................... 52 METERON and SUPVIS-M ............................................ 115 Conclusion ...................................................................... 53 EXPOSE-R2...................................................................... 115 Fluid Shifts ....................................................................... 116 3 Tim Peake at the Science Museum, London, on his post-flight tour. Foreword FOREWORD Every astronaut has things they want to achieve during their precious time in space. When I was assigned to a long duration mission to the International Space Station, I knew that I wanted to share the experience with as many people as possible and maximise this valuable opportunity. Mission Principia was a unique chance to engage a young audience in science and human spaceflight. My career would not have been possible without a background in science and technology, so I wanted to help show young people how they too can increase their opportunities in life by taking an interest in STEM. Fortunately, this matched the objectives of the UK Space Agency and I was delighted to support their wide- ranging programme of activities from horticulture and literacy to food and fitness – all of them based around STEM in some way. A staggering 33 million people engaged with the mission, with over 2 million students taking part in educational projects. This was only possible thanks to the efforts of the UK Space Agency, ESA and the dozens of partner organisations who embraced the potential of this mission. Being able to interact with students directly from space and witness the impact was a highlight of the mission for me. Since returning from the International Space Station, I have been overwhelmed by the positive response to mission Principia and the way that it has changed people’s attitudes towards science and space exploration. It is very gratifying to read this report and I am confident that the wider effects will be felt across all parts of the UK far into the future. Principia was far more than a mission to space, it was a journey of inspiration. Tim Peake European Space Agency Astronaut 5 Tim Peake meeting school children in Cardiff during his post-flight tour in September 2015. Executive Summary EXECUTIVE SUMMARY Tim Peake, the second British astronaut and the first to fly Principia mission the UK public perception of space with the European Space Agency, spent six months in changed, with a 6 percentage point increase in the space as part of the Principia mission. Between 15 proportion of people recognising that space plays a vital December 2015 and 18 June 2016, he lived and worked role in the UK’s economy. The changes in attitude were on the International Space Station carrying out scientific not just in terms of human spaceflight, but in areas such experiments. The UK Space Agency sought to capitalise as satellites and space science as the mission was used on the interest in this mission, change how people to highlight the whole space sector and the importance thought about space and use the opportunity to engage of space to our everyday lives. and influence the next generation of scientists and engineers. The education programme was the largest and most successful educational campaign to be organised in The UK Space Agency invested in this vision by running support of any European astronaut mission to date. By an extensive £3m programme of educational activities. the end of 2016, at least 1.6 million young people had The aim was to have: A national celebration for everyone taken part in one or more of the 34 education projects in the UK to engage with if they wish, inspiring greater across approximately 10,000 schools - equivalent to interest and understanding of STEM in general and UK around 15% of all school children and one in three space matters in particular. schools in the UK. These numbers have continued to grow since the calculations were made. Individual The programme encompassed 34 separate education projects live on beyond the funding periods and the total projects, mainly aimed at young people, and a series of number of young people who took part in education communications activities that focused on key parts of programme activities is now believed to be over 2 million. the mission. The activities in the education programme covered a spectrum of ages and subjects, such as mass Longitudinal analysis showed that, overall, attitudes of participation experiments in schools using seeds that had young children towards science subjects remained been in space. The communications activities crossed all positive throughout the mission, in contrast to wider platforms, with events across the UK, press conferences, evidence that shows an expected downward trend as and television and radio programmes. pupils progress through school. Among individual schools and pupils, there were statistically significant This report summarises the campaign activities and upward trends, with both schools and individuals describes the impact of the Agency's communications reporting clear positive impacts on young people’s and education programmes on the public perception of attitudes. space and particularly on young people. It explains how these impacts were assessed and shares lessons learned This report concludes that the programme achieved its to inform future work inside and outside the UK Space objectives and met all its performance indicators. During Agency. the course of the programme, awareness of the space sector among people across the country increased to The key performance indicator in the UK Space Agency’s 43%, with an increase of 6% agreeing that the space 2014 to 2015 Corporate Plan was to: ‘Exploit the industry is important for the growth of the UK economy. It education and inspiration value of the UK astronaut encouraged interest in science, technology, engineering mission to the International Space Station in 2015 and and maths, collectively known as STEM subjects, as well reach 20 million people via press and media as supporting other government objectives such as interventions’. improving diet and fitness among young people. Finally, As a result of the campaign, more than 33 million people it provided a legacy of educational resources, using engaged with the mission. Over the course of the space as a context for teaching and learning, that continues to inspire children and teachers today. 7 Tim Peake at launch announcement press conference. Purpose of the Report PURPOSE OF THE REPORT The UK Space Agency compiled this report to: This report does not aim to evaluate or review the complete investment of the UK in the ISS and related Record the UK Space Agency’s
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