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Data are strictly embargoed until 08:59 Thursday 21 September 2017 Notes about this Report This report shows NRS Average Issue Readership estimates sorted by publication group (daily newspapers, Sunday newspapers, general weekly magazines etc.) for two data periods, 12 months and 6 months. Virtually all publications are reported on the 12-month base*, but only those with a sufficient sample size are reported on the 6-month base. There are separate reports for All Adults, Scotland, Men and Women. This report also shows, for comparison, circulation figures (source: ABC, UK only figures www.abc.org.uk) for national daily and Sunday newspapers. NRS datasets in 2017 are a blend of NRS and AMP print data. Due to the different methodologies, the PAMCo Board have mandated that NRS and AMP data should not be compared for commercial or marketing purposes. This means that this report should not be compared with previous periods of NRS data. Average Issue Readership (or AIR) is the most commonly used estimate of a publication’s readership provided by the NRS. An “average issue reader” is defined as anyone who has read a publication within the interval between one issue and the next, in other words read yesterday for a daily newspaper, read in the last 7 days for a weekly newspaper or magazine, read in the past 4 weeks for a monthly magazine etc. About NRS Estimates The National Readership Survey estimates the number (and type) of people who read national daily and Sunday newspapers, newspaper supplements, and general and women’s magazines. The NRS is a continuous survey based on interviews with a representative sample of around 31,000 adults in Great Britain every year. The published readership estimates are used by publishers and agencies as a basis for buying and selling advertising space in newspapers and magazines. NRS provides readership estimates for some 270 publications. Further data from NRS The full NRS database is released to subscribers on a quarterly basis, for periods ending March, June, September and December. It contains a wealth of information about the type of readers that different publications have. A summary of these data can be found at the NRS website: www.nrs.co.uk, or alternatively, PAMCo. would be happy to assist you. For further information contact the Publishers Audience Measurement Company (PAMCo): 7/8 Market Place, London, W1W 8AG Tel: 020 7637 9822 * Some relatively small publications are reported on a 24-month base. NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (UK ONLY) 6-MONTH DATA JUL'16- JUL'16- JAN'17- JUN'17 JUN'17 JUN'17 UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ (000s) 52,555 52,748 000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 1,101 452,221 1,135 The Guardian 886 155,275 936 i 509 274,226 534 The Times 1,056 430,534 1,138 Daily Express 827 385,636 852 Daily Mail 3,052 1,387,900 2,955 Daily Mirror/Record 1,926 799,116 1,860 Daily Mirror 1,566 641,807 1,494 Daily Record 393 157,309 389 Daily Star 762 406,300 760 The Sun 3,486 1,561,229 3,354 Daily Newspapers - 5 Day AIR London Evening Standard 1,587 890,621 1,551 Metro 2,963 1,443,111 3,129 Daily Morning/Evening Regionals The Press and Journal 111 The Courier - Dundee 93 The Herald* 89 The Scotsman* 55 Yorkshire Post* 85 Aggregate Daily Newspapers - Net AIR The National (Net) 3,478 3,442 The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Coventry Telegraph, Derby Telegraph, Evening Gazette (Teesside), Express and Star (West Midlands), The Herald (Plymouth), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), Shropshire Star, South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster), Yorkshire Evening Post, Portsmouth News and Sports, Daily Record, Cambridge News, The Daily Echo - Bournemouth, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press. Sunday Newspapers The Observer 809 180,530 789 The Sunday Telegraph 1,087 350,883 1,109 The Sunday Times 1,835 679,963 1,930 The Mail on Sunday 3,111 1,152,288 2,992 Sunday Express 815 334,100 815 Sunday People 411 220,239 445 The Sun on Sunday 3,098 1,319,853 3,043 Sunday Mail 524 168,413 517 Sunday Mirror 1,615 576,025 1,580 Sunday Post 386 142,738 379 Daily Star Sunday 488 251,063 563 Scotland on Sunday* 64 Sunday Herald* 94 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA JUL'16- JAN'17- JUN'17 JUN'17 UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ (000s) 52,555 52,748 000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 806 817 The Daily Telegraph The Telegraph Magazine 1,105 1,074 Your Money 827 798 The Guardian Guide 917 979 Weekend 1,055 1,138 The Times on Saturdays The Times Magazine 1,075 1,166 Saturday Review 1,075 1,153 Daily Express Saturday 824 848 Daily Mail Weekend 3,345 3,231 Daily Mirror We Love TV! 1,370 1,377 Daily Star Big TV 471 543 Daily Record Saturday 353 355 The Sun TV Magazine 2,926 2,899 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA JUL'16- JAN'17- JUN'17 JUN'17 UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ (000s) 52,555 52,748 000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 662 635 Observer Food Monthly 763 781 The Sunday Telegraph Stella 658 674 Business & Money 674 657 The Sunday Times The Sunday Times Magazine 1,498 1,505 Style 1,167 1,154 Culture 1,341 1,348 Business 1,177 1,193 Mail on Sunday You 2,322 2,250 Event 2,034 1,966 Sunday Express S' Magazine 642 645 Sunday People Love Sunday 303 338 The Sun on Sunday Fabulous 1,775 1,784 TV Soap 1,772 1,777 Sunday Mail Seven Days 394 410 Sunday Mirror Notebook 943 972 Daily Star Sunday TV Life 334 398 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 12-MONTH DATA: ABC (SCOTLAND ONLY) 6-MONTH DATA JUL'16- JUL'16- JAN'17- JUN'17 JUN'17 JUN'17 UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ (000s) 4,538 4,545 000s 000s Daily Newspapers - 6 Day AIR The Daily Telegraph 34 14,952 44 The Guardian 50 8,433 54 i 36 16,899 45 The Times 52 27,559 57 Daily Express 92 42,079 76 Daily Mail 173 82,380 186 Daily Mirror/Record 390 163,145 384 Daily Mirror 43 10,953 36 Daily Record 372 152,193 361 Daily Star 85 41,634 86 The Sun 437 203,856 469 Daily Newspapers - 5 Day AIR Metro 192 121,104 211 Daily Morning/Evening Regionals The Press and Journal 111 The Courier - Dundee 93 The Herald* 88 The Scotsman* 50 Sunday Newspapers The Observer 57 12,363 54 The Sunday Telegraph 42 12,909 57 The Sunday Times 130 49,365 151 The Mail on Sunday 162 70,619 193 Sunday Express 50 23,895 38 Sunday People 13 5,795 19 The Sun on Sunday 324 157,163 346 Sunday Mail 496 161,853 477 Sunday Mirror 30 9,251 27 Sunday Post 304 109,082 294 Daily Star Sunday 45 21,999 57 Scotland on Sunday* 55 Sunday Herald* 77 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA JUL'16- JAN'17- JUN'17 JUN'17 UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ (000s) 4,538 4,545 000s 000s Newspaper Supplements: Weekday/Saturday Evening Standard ES Magazine 1 2 The Daily Telegraph The Telegraph Magazine 33 47 Your Money 26 33 The Guardian Guide 55 52 Weekend 64 59 The Times on Saturdays The Times Magazine 52 50 Saturday Review 47 42 Daily Express Saturday 84 73 Daily Mail Weekend 185 211 Daily Mirror We Love TV! 29 27 Daily Star Big TV 41 41 Daily Record Saturday 337 336 The Sun TV Magazine 352 388 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: Scotland *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA JUL'16- JAN'17- JUN'17 JUN'17 UNWEIGHTED SAMPLE 4,151 2,273 EST.POPULATION 15+ (000s) 4,538 4,545 000s 000s Newspaper Supplements: Sunday The Observer The Observer Magazine 45 40 Observer Food Monthly 45 50 The Sunday Telegraph Stella 17 28 Business & Money 23 28 The Sunday Times The Sunday Times Magazine 102 118 Style 77 95 Culture 92 109 Business 83 95 Mail on Sunday You 121 145 Event 110 133 Sunday Express S' Magazine 39 31 Sunday People Love Sunday 8 10 The Sun on Sunday Fabulous 161 206 TV Soap 187 211 Sunday Mail Seven Days 376 388 Sunday Mirror Notebook 19 23 Daily Star Sunday TV Life 23 25 NRS Estimates of Average Issue Readership for latest 12 & 6 month periods ending June 2017 Base: adults *Denotes title published on a 24 month base 12-MONTH DATA 6-MONTH DATA JUL'16- JAN'17- JUN'17 JUN'17 UNWEIGHTED SAMPLE 31,014 17,191 EST.POPULATION 15+ (000s) 52,555 52,748 000s 000s General Weekly Magazines Amateur Gardening* 94 Angler's Mail* 118 Angling Times* 168 Auto Express* 172 Autocar* 192 Autosport* 106 The Big Issue 406 Country Life 184 Horse and Hound 149 Kerrang!* 182 Motorcycle News 235 NME 208 Radio Times 1,705 1,413 Time Out 452 Total TV Guide 333 TV & Satellite Week 316 TV Choice 1,464 1,513 TV Times 860 794 The Week 357 What's on TV 2,092 2,098 NRS Estimates
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