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Ian Callum, Director of Design at Jaguar

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Ian Callum, Director of Design at Jaguar 22 CGA MARCH_Layout 1 09/02/2016 17:15 Page 22 22 CGA MARCH_Layout 1 09/02/2016 17:16 Page 23 Ian Callum, Director of Design at Jaguar The new F-PACE designed by Ian Callum As Ian Callum guides Jaguar through its first foray into the sports utility vehicle market, and his team at Jaguar. Right, Ian Callum he explains to Tim Barnes-Clay how he has designed a car that needed to have drama rom the moment he saw the Jaguar Design at the Royal College of Art in know how intently our predecessors have its internal issues. For instance, is Ian company. Indeed, it may be the most XJ6 when he was a lad, Ian Callum London. His talents had already been pushed the boundaries of design and ever slowed down on occasion by the celebrated car of 2016. After what seems knew he had discovered his career spotted by Ford and, for over a decade, he technology. Jaguar has always been a burden of heritage and previous like an eternity since we first saw teasers Fgoal in life. Excited, he posted some was involved in designing some of the forward thinking company and that successes? It would appear not, as he is and clues surrounding the F-Pace, it was sketches to the Chief Engineer at that blue oval company’s most highly thought philosophy informs the work we do to this very clear about his approach: “My point finally unwrapped towards the end of time, Bill Heynes, who egged him on to of cars. He then went on to join TWR, d ay.” of judgement is always: what would Sir 2015 at the Frankfurt Motor Show. pursue his ambition. where he took on prestigious assignments This is unmistakably exhibited by Ian’s William Lyons think of this? And I It is not only Jaguar’s first foray into In the early days, cars from the United for the likes of Aston Martin (the DB7, work on the transformation of the line-up, honestly think he would approve, hugely.” the sports utility vehicle (SUV) crossover States had a big influence on Ian. “I Vanquish and DB9), Ford Puma, Volvo with award-winning designs for the XK, Not anywhere near satisfied to rest on class, it is also the first car the automaker recognised the design in them, almost the C70 and Nissan R390. XF and XJ, and with the new Jaguar F- his laurels yet, Ian heads up a gifted team has made that isn’t a coupe, convertible or exaggeration of design,” he says. “They But it wasn’t until 1999 that Ian got the TYPE. who are working every day to perfect the luxury saloon. were definitely more expressive and, in my telephone call he had been yearning for all “Jaguars are about great proportions, Jaguar of the future. Ask him which Ian started designing the innovative mind, the USA was extremely alluring. his life: the opportunity to be Director of fantastic silhouettes and the optimum model he is most proud of, and his answer model four years ago when the The 1965 Buick Riviera was my favourite. Design for Jaguar. expression of metal. I’ve always believed is refreshingly down-to-earth: “The next architecture to underpin all future Jaguar And it didn’t come from seeing the cars – You can see why he got the role. His any good design can be drawn in two or one!” cars was invented. Ian says his initial it came from not being able to see them.” understanding of, and high regard for, the three lines.” That would be the new Jaguar F-PACE reaction about entering the SUV market Ian studied at the Glasgow School of exalted brand’s pioneers is clear-cut in the You may well think that successfully then. This is an incredibly important car was sceptical. “My view then was that Art before taking a Masters in Vehicle cars he and his team have crafted. “We designing up-to-the-minute Jaguars could because it breaks the mould for the Jaguars had to be long, low and lean. But ‚ 22 www.thecga.co.uk www.thecga.co.uk 23 22 CGA MARCH_Layout 1 09/02/2016 17:16 Page 24 22 CGA MARCH_Layout 1 09/02/2016 17:16 Page 25 Ian Callum with his own customised Jaguar MK2 The all-new F-PACE seats five occupants ‚ when we talked to customers, they had a Lightweight Aluminium Architecture, the by a unique metallic paint colour – Indeed, Ian believes the F-PACE is the five people and their belongings.” in absolute comfort. The interior is a different perception. They saw crossovers car combines purity of line, surface and Caesium Blue; a clear reference to the most composed, most eye-catching car in But it isn’t always just about cars. Ian blend of premium materials and finishes as delivering strength, and I totally proportion with the F-TYPE-inspired aforementioned breakthrough C-X17 its segment. “By remaining absolutely true likes to stretch his talents to watches, and appreciate that.” features alluded to earlier, such as the concept unveiled two years ago at the 2013 to our design principles, the all-new F- even boats, when he has the time. “I try to Ian is keen to point out that the F- powerful rear haunches and distinctive Frankfurt Motor Show. Further highlights PACE is immediately recognisable as a do some watches and suchlike. And I get PACE has sparked a family ‘face’ now, via tail light graphics. include Double Helix 15-spoke wheels Jaguar. It offers all the interior space you involved in the merchandise and artefacts its grille. “In the United Kingdom we The bold front grille and the muscular with grey finish and contrast inserts, would expect – and more – but because of that we do at work. I’ve also designed a might be familiar with Jaguar as a marque, bonnet hint at the performance potential Adaptive Dynamics, Adaptive LED our disciplined approach to surfaces, motorboat, which nearly reached but globally the brand needs to grow of engines like the mighty 380PS 3.0-litre headlights, Gloss Black fender vents and a proportions, and purity of line, we have production – just not quite. I did before it has instant recognition,” he says. supercharged V6. Elements such as panoramic roof. designed what I consider to be the most industrial design at college and I made a “A family grille is one way of ensuring slender full-LED headlights, forged 22- Inside, the Windsor soft-grain leather balanced, most attractive vehicle in its lot of things there, actually. As a matter of people identify our cars in a nanosecond.” inch forged alloy wheels and a short front seats in Light Oyster feature twin-needle c l a s s .” fact, I won a prize at the Royal Society of Ian also says that he is extremely overhang carry the design vision of the stitching and an embossed hounds-tooth Ian adds: “We designed the all-new F- Art for hospital equipment, so I’m very pleased with the F-PACE because it has original F-PACE C-X17 concept through pattern, influenced by the C-X17’s award- PACE to be first and foremost a Jaguar. much an industrial designer. I like the got an edge of sculpture to it that he gets a to production. winning interior. The traditional Jaguar That’s why it has exciting proportions, a combination of engineering and art.” ‚ lot of satisfaction from. “The profile is The all-new F-PACE seats five craftsmanship blends seamlessly with the dynamic stance, pure surfaces and a great, but the rear three-quarter view is occupants in absolute comfort. The configurable 10-colour ambient lighting, beautiful sensuality about it. Its the one I love most. We also worked very interior is a blend of premium materials state-of-the-art InControl Touch Pro progressive, purposeful appearance has hard on getting the swooping roofline just and finishes, exquisite detailing, luxuries infotainment system and the HD virtual clearly been influenced by the sporty F- right. Then there are the F-TYPE tributes such as heated, electrically-reclining rear instrument cluster. TYPE. “By remaining absolutely true to - the lower swage line, the vents. seats, and cutting-edge technologies. The all-new F-PACE range in the UK “Every Jaguar should draw your eye our design principles, the all-new F- Obviously, they aren’t as exaggerated as on These include Jaguar’s InControl Touch will consist of: F-PACE Prestige, R-Sport, from 200 metres away and I believe the all- a sports car, but I make no apologies for Pro infotainment system and 12.3-inch Portfolio, S, and First Edition. The new F-PACE’s presence on the road is PACE is immediately recognisable referencing that. This is a car that needed HD virtual instrument cluster. powertrain range will consist of: 180PS second to none. The Lightweight as a Jaguar. It offers all the interior to have drama.” To celebrate the launch of the all-new 2.0-litre diesel manual rear wheel drive Aluminium Architecture gave us the space you would expect – and more Indeed, the all-new Jaguar F-PACE is a F-PACE, a special model called the First and all-wheel-drive (RWD/ AWD) and design freedom to create a car with latent – but because of our disciplined performance crossover designed and Edition, priced at £65,275 in the United automatic AWD; 300PS 3.0-litre diesel poise – a svelte car with attitude. approach to surfaces, proportions engineered to offer the agility, Kingdom, will be available in strictly automatic AWD; and 380PS 3.0-litre petrol “It looks assertive yet not aggressive.
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