J Mays, Group Vice President – Design

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J Mays, Group Vice President – Design J MAYS, GROUP VICE PRESIDENT – DESIGN BEST CONCEPT – FORD INTERCEPTOR BEST IN SHOW – JAGUAR C-XF CONCEPT FORD MOTOR COMPANY’S GLOBAL DESIGN TEAM Team photo MARTIN SMITH – EXECUTIVE DESIGN DIRECTOR, FORD OF EUROPE AND AP & A PETER HORBURY – EXECUTIVE DIRECTOR, DESIGN, THE AMERICAS PATRICK SCHIAVONE – DIRECTOR, NORTH AMERICA TRUCK, SUV & CROSSOVER DESIGN MORAY CALLUM – DIRECTOR, NORTH AMERICA CARS AND CROSSOVER DESIGN FREEMAN THOMAS – DIRECTOR, NORTH AMERICA STRATEGIC DESIGN LAURENS VAN DEN ACKER – DIRECTOR, MAZDA DESIGN GERRY McGOVERN – DIRECTOR, LAND ROVER DESIGN STEVE MATTIN – DIRECTOR, VOLVO DESIGN MAREK REICHMAN – DIRECTOR, ASTON MARTIN DESIGN IAN CALLUM – DIRECTOR, JAGUAR DESIGN MERCEDES SL FORD F-250 SUPER CHIEF CONCEPT FORD IOSIS X CONCEPT JAGUAR AUDI TT RANGE STORMER CONCEPT ASTON MARTIN DB-9 FORTY-NINE FORD CONCEPT VOLVO C-30 MAZDA KABURA VW BEETLE RANGE ROVER JAGUAR F-TYPE CHRYSLER 300C FORD MUSTANG LAND ROVER LR3 LINCOLN MKR CONCEPT FORD S-MAX AUDI AVUS CONCEPT MAZDA RYUGA CONCEPT FORD 427 CONCEPT MAZDA MX-5 VOLVO XC-60 TEASER FORD MONDEO SHELBY GR-1 CONCEPT FORD GT FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Differentiated from the Competition True to the brand Meaningful to the Customer The Customer CUSTOMER CUSTOMER CUSTOMER The Brand BRAND A Promise Kept The Story MUSTANG Frontal GT500 with Red white stripe w/ red background media.ford CAMARO POPULIST ELITIST PATRIOTIC SEXY Proper Proportion VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Front-wheel drive VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Rear-wheel drive VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Largest wheel and tire size VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Reduced overhangs VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Reduced bumper offsets VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Longer wheelbase, relative to body size VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Aggressive stance, expressed through wheel-to-body relationship VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN Broader flexibility in belt-line heights ‘That Thing’ ‘THAT THING’ ‘THAT THING’ ‘THAT THING’ ‘THAT THING’ Doing it Right LAND ROVER CAN TAKE YOU TO A PLACE NO OTHER BRAND CAN TAKE YOU… PHYSICAL ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY HISTORY ELEVATION OF STATUS ASSOCIATIONS OF NOBILITY HISTORY BRITISH ASSOCIATIONS ELEVATION OF THE SPIRIT ADVENTURE ELEVATION OF THE SPIRIT ADVENTURE EXPERIENCE ELEVATION OF THE SPIRIT ADVENTURE EXPERIENCE ENLIGHTENMENT ELEVATION PHYSICAL ELEVATION ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS ELEVATION PHYSICAL ELEVATIONELEVATION OF STATUS ELEVATION OF THE SPIRIT b e a u t i f u l f a s t c a r s i r r a t i o n a l d e s i r e b e a u t i f u l f a s t s e d u c t i v e s e n s u a l s e x y JAGUAR XK JAGUAR XKR COUPE JAGUAR CONCEPT-XF JAGUAR CONCEPT-XF RED, WHITE & BOLD FORD GT FORD MUSTANG FORD F-SERIES SUPER DUTY FORD FAIRLANE CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE Customer Brand Story Proper Platform ‘That Thing’ .
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