J MAYS, GROUP VICE PRESIDENT – DESIGN
BEST CONCEPT – FORD INTERCEPTOR BEST IN SHOW – JAGUAR C-XF CONCEPT FORD MOTOR COMPANY’S GLOBAL DESIGN TEAM
Team photo MARTIN SMITH – EXECUTIVE DESIGN DIRECTOR, FORD OF EUROPE AND AP & A PETER HORBURY – EXECUTIVE DIRECTOR, DESIGN, THE AMERICAS PATRICK SCHIAVONE – DIRECTOR, NORTH AMERICA TRUCK, SUV & CROSSOVER DESIGN MORAY CALLUM – DIRECTOR, NORTH AMERICA CARS AND CROSSOVER DESIGN FREEMAN THOMAS – DIRECTOR, NORTH AMERICA STRATEGIC DESIGN LAURENS VAN DEN ACKER – DIRECTOR, MAZDA DESIGN GERRY McGOVERN – DIRECTOR, LAND ROVER DESIGN STEVE MATTIN – DIRECTOR, VOLVO DESIGN MAREK REICHMAN – DIRECTOR, ASTON MARTIN DESIGN IAN CALLUM – DIRECTOR, JAGUAR DESIGN MERCEDES SL FORD F-250 SUPER CHIEF CONCEPT FORD IOSIS X CONCEPT JAGUAR AUDI TT RANGE STORMER CONCEPT ASTON MARTIN DB-9 FORTY-NINE FORD CONCEPT VOLVO C-30 MAZDA KABURA VW BEETLE RANGE ROVER JAGUAR F-TYPE CHRYSLER 300C FORD MUSTANG LAND ROVER LR3 LINCOLN MKR CONCEPT FORD S-MAX AUDI AVUS CONCEPT MAZDA RYUGA CONCEPT FORD 427 CONCEPT MAZDA MX-5 VOLVO XC-60 TEASER FORD MONDEO SHELBY GR-1 CONCEPT FORD GT
FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’ FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Differentiated from the Competition
True to the brand Meaningful to the Customer FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Differentiated from the Competition
True to the brand Meaningful to the Customer FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Differentiated from the Competition
True to the brand Meaningful to the Customer The Customer CUSTOMER CUSTOMER CUSTOMER The Brand BRAND
A Promise Kept The Story MUSTANG
Frontal GT500 with Red white stripe w/ red background media.ford CAMARO POPULIST ELITIST PATRIOTIC SEXY Proper Proportion VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Front-wheel drive VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Rear-wheel drive VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Largest wheel and tire size VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Reduced overhangs VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Reduced bumper offsets VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Longer wheelbase, relative to body size VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Aggressive stance, expressed through wheel-to-body relationship VEHICLE ARCHITECTURE AND PROPORTIONS ENABLING GREAT DESIGN
Broader flexibility in belt-line heights ‘That Thing’ ‘THAT THING’ ‘THAT THING’ ‘THAT THING’ ‘THAT THING’ Doing it Right
LAND ROVER CAN TAKE YOU TO A PLACE NO OTHER BRAND CAN TAKE YOU… PHYSICAL ELEVATION PHYSICAL ELEVATION ELEVATION OF STATUS
ASSOCIATIONS OF NOBILITY ELEVATION OF STATUS
ASSOCIATIONS OF NOBILITY HISTORY ELEVATION OF STATUS
ASSOCIATIONS OF NOBILITY HISTORY BRITISH ASSOCIATIONS ELEVATION OF THE SPIRIT
ADVENTURE ELEVATION OF THE SPIRIT
ADVENTURE EXPERIENCE ELEVATION OF THE SPIRIT
ADVENTURE EXPERIENCE ENLIGHTENMENT ELEVATION
PHYSICAL ELEVATION ELEVATION
PHYSICAL ELEVATION ELEVATION OF STATUS ELEVATION
PHYSICAL ELEVATIONELEVATION OF STATUS ELEVATION OF THE SPIRIT
b e a u t i f u l f a s t c a r s i r r a t i o n a l d e s i r e
b e a u t i f u l f a s t s e d u c t i v e s e n s u a l s e x y JAGUAR XK JAGUAR XKR COUPE JAGUAR CONCEPT-XF JAGUAR CONCEPT-XF
RED, WHITE & BOLD FORD GT FORD MUSTANG FORD F-SERIES SUPER DUTY FORD FAIRLANE CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FORD INTERCEPTOR CONCEPT FIVE ‘MUST-HAVES’ FOR ANY SUCCESSFUL VEHICLE
Customer
Brand
Story
Proper Platform
‘That Thing’