Received: 12 May 2020 Revised: 20 August 2020 Accepted: 12 October 2020 DOI: 10.1111/gwao.12573 FEMINIST FRONTIERS- - What are men's roles and responsibilities in the feminist project for gender egalitarianism? Ajnesh Prasad1,2 | Alejandro Centeno1 | Carl Rhodes3 | Muhammad Azfar Nisar4 | Scott Taylor5 | Janne Tienari6 | Ozan Nadir Alakavuklar7 1EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico Abstract 2School of Business, Royal Roads University, The #MeToo and the Time's Up movements have captured Victoria, Canada the urgency to address systemic manifestations of sexism, 3UTS Business School, University of Technology Sydney, Ultimo, Australia patriarchy, and misogyny in all aspects of society. Among the 4Suleman Dawood School of Business, Lahore myriad discourses that have been catalyzed by these University of Management Sciences, Lahore, contemporaneous movements includes one related to the Pakistan role of men in achieving gender egalitarianism. Men are 5Birmingham Business School, University of Birmingham, Birmingham, UK allocated unearned privilege associated with being a man in 6Hanken School of Economics, Helsinki, a culture that is inherently phallogocentric. This fact alone Finland charges men with the responsibility to account for the 7School of Governance, Utrecht University, discursive and the institutional systems that afford them Utrecht, The Netherlands unearned privilege at certain relational costs that must be Correspondence borne by women and, concomitantly, the feminine. The Ajnesh Prasad, School of Business, Royal Roads University, 2005 Sooke Road, Victoria, #MeToo and the Time's Up movements—which have initi- BC V9B 5Y2, Canada. ated greater cultural recognition of the problems associated Email:
[email protected] with establishing a society that is predicated on androcen- tric values—mark a pressing need, one that is much overdue, for men to interrogate the inequitable ways in which gender configures contemporary social relations.