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A Fresh Take on Food Market Lane / 2 Market Lane / 1 A fresh take on food Market Lane / 2 A fresh take on food An exciting fresh food experience at The District Docklands, with diverse offerings and exceptional variety. Be part of Melbourne’s newest fresh food precinct. Artist’s Impression Market Lane / 3 A new food and convenience destination Market Lane will be home to a full-line Woolworths $70m* Supermarket, Dan Murphy’s, Total project investment a large scale Sunlit Asian Grocer, Marketplace Fresh and some of Melbourne’s 9,500sqm* best gourmet offers. Total GLA The comprehensive food experience will be 25* further complemented by Speciality stores Costco Docklands. 2,250 Total number of car park spaces *Numbers are approximate. Market Lane / 4 essendon The District Docklands fresh coburg moonee ponds brunswick maribyrnong fairfield flemington fitzroy food catchment area north sunshine footscray carlton 20 10 mins mins melbourne cbd richmond hawthorn Southbank albert altona park north south FLEMINGTON yarrA WILLIAMSTOWN st kilda FITZROY NOrth Y L I A D S FOOTScray R A North C 0 Melbourne 0 0 , 0 2 2 CARLTON K N West I L Y T melbourne I SEDDON C Victoria S 10 t mins Footscray Rd Swanston St William St Spencer St King St La Trobe St Melbourne YARRAVILLE t CBD Bourke St Yarra River Flinders S Collins St PORT MELBOURNE WEST GA TE F REE WAY SOUTHBANK Map not to scale Market Lane / 5 Growing captive audience Apartments in Docklands %Higher income %Born overseas A growing 25 per capita 64 in PTA 100% 1,500 than the metropolitan (compared to Melbourne Projected increase Apartments to be average in PTA average of 35%) in resident numbers in developed by Lendlease next nine years at Victoria Harbour %Aged between %Without 7,600 apartments opportunity 65 20 and 39 in PTA 34 children (compared to Melbourne (compared to Melbourne Complete or under construction average of 31%) average of 21%) in PTA With its strong population and economic growth, Spend above the national average on Docklands is a thriving waterfront city. 30% fashion with primary sector population It also welcomes millions of tourists every year. Primary Trade Area Accessibility Commercial Hotels Population Immediate access to major arterials as well as Workers in Docklands expected to increase International visitors to Docklands projected Growth 2016 67,930 established bike trails in the next nine years by 33% to grow by 92% in the next nine years , 2021 87 630 220,000 40,000 2016 60,000 2016 588,000 2026 105,330 passing by Citylink passing by Footscray Rd per day per day 2025 80,000 2025 1,130,000 Three free tram lines to the centre with one leaving approximately every 5,000,000 four minutes $300,000,000 4,900,000 Residents predicted in Melbourne by 2021 To be spent on community and infrastructure Domestic visitors to Melbourne (2016) 8.4 m 2.3 m Connected 53% $8.5 B 22% 17% 5 mins Melbourne CBD Domestic overnight International visitors Of Docklands workers are Development under Of all overnight Chinese tourism grew visitors to Melbourne to Melbourne metro 10 mins Port Melbourne, South Melbourne, managers or professionals construction and/or international visitors by 17% in 2016 metro area (2015) area (2016) Footscray planning to Victoria also visit 20 mins Melbourne Airport the Docklands 52% Car Parking 2,250 on-site car parks 726,000sqm 5-star Marriott Hotel More than 2.4M people live within 30 minutes drive, Of existing commercial space with a further 5-star 200 room Marriott Hotel plus an additional approximately 52% of Melbourne’s population Skybus 470,000sqm of commercial space in planning 100 apartments to open at The District Docklands SkyBus Southbank Docklands Express stops on in 2020. Docklands hotel accommodation exceeds Docklands Drive, right in front of the centre. 1,500 rooms. This service runs from 6am to 7pm, 365 days a year with direct connection to and from the airport. Source: MacroPlan Dimasi June 2017 Market Lane / 6 Vic A new toria St North North Melbourne gateway Station Melbourne Melbourne Y Central L I Station A for Melbourne D S R With rapid urban renewal looking west A C Proposed aerial pedestrian link Fo to/from North Melbourne station 0 o ts Flagstaff 0 cr and northwards, Docklands is the new ay 0 , Rd Station 0 (40 t S gateway for Melbourne – well connected 2 ,0 y 2 0 Dudle 0 ca to public transport, major highways and r K s d N a I ily Melbourne’s network of cycling trails. ) L Y Major CBD thoroughfares such as Collins Street and Bourke T I Skybus Docklands Dr Street now converge into the Docklands waterfront with tram C lines connecting to The District Docklands within the Free Tram t Spenc Melbourne Eliz Zone. North Melbourne and Southern Cross Train Stations are Trobe S La CBD abe also within close proximity. The international airport is just 20 e r minutes away, be it by car or Skybus. S Queen S th S t W Ron Barassi t With the nearest large fresh food markets located north and Snr Park H ur William S arb Marvel undjeri south of the CBD, The District Docklands is perfectly placed to Stadium t ou attract the available fresh food spend in the CBD and surrounds, r King S E W t s and the growing catchment of local customers in the city’s west. p ay l a n t ad Southern Cross e t Victoria e S Station 10 mins Harbour Bourk to Bourke/Collins Street and Southern Cross Train Station t 14 mins Collins S bike ride to Flinders Street Station t s S linder Lorime F Skybus r St ver pick up/drop off on Docklands Drive, 20 minutes to the Yarra Ri Melbourne Airport Kings W Capital City Trail Free Tram Zone City Link ay WE ST Metro Rail West Gate Freeway GA T E F R E EW AY Map not to scale Mon t ague S t T H E Market Lane / 7 D I S T R I C T D O C K L AN Delicious D Obser oad S R er vation Driv earl Riv e P F oo tscr ay t W variety ron rf ay ate W R There are many opportunities to oad (40,000 cars daily) stand alongside major fresh food names, a diverse selection of retailers and complementary services, catering to the everyday needs of C apital Cit West Carpark local workers, residents and visitors. (660 spaces) Fresh Priceline y Marketplace T r Be part of our urban village fresh ail Loop t en food experience at Market Lane in c es r t C ee r tr oad a t R S The District Docklands. S f r East Carpark Future e v (1,590 spaces) Development Whar ay W earl Ri P t n o r f r e t a The W SUNLIT Square ASIA N SUPERMARKET Studio Lane The Garden Little Docklands Drive t n e c t Docklands Primary School (2020) es ee r tr C r S f a t S Whar Future Developement Docklands Drive Market Lane Retailers Escala Major/Mini-Major Retailers Development Current pre cinct Under development 273 rooms 278 rooms Future development Map not to scale Market Lane / 8 The transformation has already begun. Accessible and active from morning till late, it will welcome the most exciting national and international retail brands, purveyors of fresh food, dining establishments, state-of- the-art entertainment, exciting events, a new Marriott Hotel, premium offices, modern residences and open public spaces. The District Docklands celebrates the eclectic diversity of the growing local community, defined by fresh ideas and a multitude of possibilities. An all-day family-friendly destination, it will embrace, evolve and deliver to their needs. Docklands does not currently have a significant fresh food offering. The District Docklands presents an exciting opportunity for fresh food providers to make their mark in the neighbourhood. #imaginedifferent Market Lane / 9 The District Docklands project timeline 2014 –2015 2016 2017 2018 2019 2020 2021 VIEW SOUTH EAST A SIAN SUNLIT SUPERMARKET December December November July Q1 Q3 Proposed North Melbourne Purchased asset and Mall Upgrade Fashion Precinct Master Planning Quest Apartment Hotel Marriott Station Connection commenced 2 year Roofing, entries, flooring, H&M opening, Master planning now Expected opening. Projected opening “North Connect” 500m strategic planning. landscaping and signage completed roof, underway to develop of new 5-star pedestrian/bike link in malls. flooring, landscaping a new mixed use 200 room hotel plus Q2 connecting The District of Studio Lane, precinct in excess of 100 luxury apartments. UNIQLO Docklands with North additional 40+ new 200,000sqm. Projected opening Melbourne Station. retailers opened. Woodwork Building December Projected opening of new Docklands Cross Laminated Timber Entertainment Precinct Primary School (CLT) office building. The State Government Completion of 8,000sqm approved. October (Projected) has announced $18.8m 8,300sqm HOYTS 10,000sqm STCA. Cinema building Market Lane – in funding. This vertical including Archie’s Fresh Food Precinct school will accommodate Brothers Cirque Electriq, Opening of new 525 students on 8Street, Pankcake Woolworths, completion. Parlour and other F&B Dan Murphy’s, Sunlit tenancies. Asian Grocer, Medical Centre and approximately Archie Brothers • Cirque Electriq • 3,000sqm of specialty fresh food space. STANDARD LOGO Market Lane / 10 A master plan to push boundaries Leading international In 2017, The District Docklands saw the Retail hotels on our doorstep, Home to three of the top 15 most relaunch of a new retail centre featuring including the new popular international and Australian brands.
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