A celebration of heritage, design and community

We pay tribute to the character and story of West through the creation of a dynamic residential development – drawing inspiration from the materials, methods and memories of industry. We present a lifestyle that balances urban and serene environments. That complements comfort with accessibility. That meets the needs of an inclusive community with a suite of products spanning apartments, penthouses and heritage-wrapped townhouses. With the façade of a historic tin smithing and canning factory incorporated into the design, residents will truly live amidst West Melbourne’s legacy. Join us as we shape the culture of this vital, growing suburb in its premier place of living – Gadsden.

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Industrial Legacy

The legacy of a place is a collaboration between people, trades and time. A celebration of their work and ways; of hopes, values and culture.

West Melbourne’s legacy is of industry and community. An integral component of our city’s — and Victoria’s Heritage — rich heritage. It is a place where old and new traditions intertwine to create a new, coveted lifestyle. Built from the blueprints of history, (Noun) — something that is handed enacted on an expanse of century-old brick, steel and glass. down/ˈhɛrɪtɪdʒ/ from the past. Gadsden’s legacy is of ingenuity and vitality. A story of invention. Of Australian goods carried across the globe.

It is a place where industry, enterprise and entrepreneurial spirit drove innovations that impacted the lives of millions.

We now forge a new legacy. A modern lifestyle defined by comfort, accessibility and elegance — with all the charm and character of what once was.

7 8 Hawke Park — West Melbourne

Lifestyle & Community

West Melbourne provides a suburban lifestyle and community atmosphere while retaining full CBD accessibility – the perfect place for professionals, growing families and new beginnings. Places for walking, relaxation and play. Green spaces contrasted by the materials and structures of old Melbourne. An inner suburb made to support every vital, vibrant day.

10 Left — Relaxation and respsite, West Melbourne offers a great many opportunities for tranquillity. This is your time and it is met with what you have come to expect from this amazing inner suburb – the very best.

Below — With a culture cultivated from the prestige of industrial achievements and all the tightly knit communities that followed, West Melbourne’s dining is informed by diversity, service and quality. Laugh with friends and family in the most hospitable Apollo Café — West Melbourne of environments – delicious gourmet food, drink and an ambience singular to this incredible locale.

Roller Door Café — West Melbourne

Industrious Indulgence

Above — Among historic architecture and a pervasive sense of prestige you’ll find all the best of contemporary Melbourne culture – fine dining, boutique shopping and, of course, coffee. Top quality cafés are present and thriving in West Melbourne, the perfect complement to its Apollo Café — West Melbourne timeless backdrop.

11 12 West Melbourne is one of those special places that has been transformed through a century-long cycle of culture. Industry creates community, time creates change – then, contemporary needs, goals and sensibilities drive revitalisation. The result is an atmosphere that is both well-storied and dynamic. Period architecture entwined with the new. A sense of history woven into every modern moment. Gadsden opens the door to this incredible lifestyle. Vivid mornings, café visits and boutique shopping give way to nights of fine dining and urban exploration – all complemented by unprecedented access to the CBD and Melbourne’s beyonds via rail and road.

13 Townhouse Façade 16 Gadsden Townhouse — Loft style living

The retained heritage façade of J. Gadsden’s factory balanced by stunning modern architecture. Gadsden Townhouse features interiors informed by the materiality and metallurgy of the original workshop, interpreted via stunning contemporary forms and luxury finishes.

Gadsden Townhouse 18 Hand Crafted Interiors

Gadsden’s interiors are a tribute to industry that will be treasured by residents. A distinguished collaboration of form, feature and function.

Metallurgy has inspired choices of materials and colours, Metallurgy expressed through metals such as lead and bronze – balanced by a subtle palette to accommodate smart, minimalist design. /muh-tal-er-jee/ Complementary layers of metal and stone textures create (Noun) — the technique or science of refined, tranquil spaces. Residents will appreciate authenticity making and compounding alloys. in an atmosphere that is distinctly present.

The metal motif is joined by brickwork that hearkens the past and smart design that invokes the future – creating the definitive West Melbourne home.

Gadsden’s interior spaces are both modern and ageless, a preservation of revered materials and a perpetuation of beauty.

19 20 Arriving Home to Gadsden A Space for Living

An expansive, open space designed to strike the perfect balance between West Melbourne’s industrial roots and metro accessibility. This is your new sanctuary. Rendered in gorgeous materials, furnished to an impeccable level of style and ready to support each rewarding day – and every relaxing night.

23 24 Apartment Kitchen Apartment Bathroom

Bronze features carry Gadsden’s industrial theme throughout the space in both Bronze fittings and lit mirrors that extend outward add distinct details to this modern bathroom a reserved and effective manner, enhancing the elegance of timber and stone. – a fusion of contemporary design and West Melbourne’s deeply ingrained aesthetic. The hub station is the perfect place to leave your keys and charge your phone, At Gadsden, forms, fittings and surfaces of the highest quality ensure the eminence complemented by a flexible study nook to suit a wide range of needs. of every space is transmitted with confidence and clarity.

25 26 Uninterrupted Views

Gadsden offers sweeping uninterrupted views of the Melbourne CBD and surrounds – a majestic panorama of steel, glass and sky.

Every moment will be set against an urban vista that excites and inspires, from glorious sunrises that propel the day to nightly backdrops of glimmering city lights.

27 28 The Enclave

Gadsden’s inner courtyard is the perfect place for relaxation and respite. A sanctuary of serene moments.

West Melbourne provides a suburban lifestyle mere minutes Sanctuary from the Melbourne CBD. The enclave enhances this with a green oasis – nature nestled within its walls.

(Noun) — a serene and sacred place. Residents will enjoy exclusive access to this verdant space, /ˈsaŋ(k)tjʊəri/ a unique and idyllic environment for capturing solitude or entertaining guests.

In an area known for its industrial history and inner suburban backdrop, this remarkable touch of the great outdoors is a welcome and coveted addition to the Gadsden lifestyle.

29 30 The Enclave The Neighbourhood

City access, suburban ambience – that’s West Melbourne. A neighbourhood rich with history, community and vitality.

Gadsden provides the unique fusion of heritage and elegance to be its premier address – all while offering enviable access to Character many of Melbourne’s best features.

Shopping, dining and culture await in the nearby CBD, with world renowned boutiques, laneways, and galleries. (Noun) — the aggregate of feature and traits that form the nature of a person, /ˈkarəktə/ The Docklands puts that bay in your hands and Southern Cross place or thing. Station connects you to all of Victoria – and beyond.

You’ll find gourmet delicacies and artisan-crafted goods at while nearby parks provide a platform for both relaxation and recreation.

West Melbourne connects you to the city, grounds you in community and provides a lifestyle that is modern, vibrant and full of potential.

33 34 Gadsden’s Tree-Lined Street FLEMINGTON RD

MACAULAY ST PDE ROYAL COLLINGWOOD

HAINES ST

WRECKYN RD

ARDEN ST

NORTH ERROL STREET 33 SHOPPING COURTNEY ST MELBOURNE PROVOST ST 08 LEVESON ST 07 06

ERROL ST QUEENSBERRY ST Food & Dining — 01. Roller Door Café ELIZABETH ST 13 02. Café 6six 5fifty 5five 03. Butcher Shop Café 04. Apollo Café 11 ABBOTSFORD ST

DRYBURGH ST DRYBURGH 05. Toasta & Co CURZON ST CHETWYND ST ST HOWARD PEEL ST 09 10 14 06. Beatrix VICTORIA ST #57 07. Auction Rooms 12 30 32 08. 5 Lire Café 09. Joe Taylor (Bar) #216 24 10. Sosta Cucina 26 QUEEN 11. The Roasting Warehouse 01 VICTORIA 12. Willows & Wine 02 HAWKE ST MARKET 13. Code Black Coffee 15 14. Prudence IRELAND ST

04 STANLEY ST Retail — NORTH MELBOURNE MELBOURNE CENTRAL 03 17 15. Queen Victoria Market ADDERLEY ST 16 WEST 16. Melbourne Central MELBOURNE 17. QV – Queen Victoria #219 18. 19. Bourke Street Mall 05 25 20. Costco Docklands 18 21. Harbour Town LATROBE ST 22. The District Docklands 29 SPENCER ST Sports & Entertainment — 19 23. 24. Marvel Stadium 20 FLAGSTAFF 28 MELBOURNE LONSDALE ST Parks & Gardens — 23 CBD 24. Hawke Street Park 25. 21 22 26. Eades Place Park 31 HARBOUR TOWN 27. Dockland Parks SHOPPING CENTRE BOURKE ST Education — 28. Western Senior Secondary 29. Haileybury Private School 30. Simonds Catholic College 31. Monash University FLINDERS STREET 32. RMIT University COLLINS ST 33. Melbourne University 24

Transport — North Melbourne Station 100m Route 401 Bus 100m Stop 11, 57 Tram 650m SOUTHERN CROSS

SOUTHBANK

BOURKE ST 38 27 West Melbourne — An inner suburb that presents all the polish of modern living whilst retaining the patina of industrial heritage. This is the feeling of community and potential everyone seeks – balanced by incredible accessibility and a singular atmosphere. Roller Door Café — West Melbourne A place that has been special for over a century, with all the resulting culture and dynamics. Sosta Cucina — North Melbourne Legacy, liveability, fantastic coffee, unparalleled city access – welcome home.

North Melbourne — North Melbourne and Errol Street are a short walk away from Gadsden, providing additional nearby shopping and dining options for residents. A wide range of bespoke goods complemented by a variety of restaurants – Errol Street is known for its historic feel and unique offerings such as the delicious desserts at Mörk Chocolate and Beatrix. For those seeking an outlet for sport and Hawke Park — West Melbourne recreation, the North Melbourne Recreation Centre gym and pool are perfect options.

Joe Taylor — North Melbourne

Beatrix — North Melbourne

Errol Street — North Melbourne Eades Park — West Melbourne Mork Chocolate — North Melbourne

39 40 — Melbourne

Degraves — Melbourne

Docklands — The docks, the bay and the great waters beyond – all close by for Gadsden residents. Home to the Melbourne Star and a number of attractions, the Docklands offers shopping, entertainment, recreation and culture. When you need an escape, cruise and charter operators can take you over the waves. With outlet shopping, an ice arena, Marvel Stadium Queen Victoria Market — Melbourne and the Melbourne Star as prime points of interest, the Docklands will surely be a common destination for all who call Gadsden home.

Melbourne CBD — Visited – and loved – by travellers from all over the world, Melbourne is an incredible city… and its heart is mere minutes away from Gadsden. The CBD is home to art-soaked laneways, 5-star restaurants and our famous café culture. Global brands stand beside local and bespoke goods in the CBD’s many arcades and shopping centres. Museums, galleries and historic precincts provide Bourke Street — Melbourne Queen Victoria Market — Melbourne noteworthy cultural outlets – all a quick train trip, tram ride or walk from West Melbourne.

41 42 Zen — Melbourne

Arden Park — North Melbourne

Constant Innovation

To innovate is to be curious and engaged. To tirelessly pursue solutions to challenges that don’t yet exist. To go beyond the obvious and offer something truly life changing. Innovation is at the heart of PDG’s ethos. We believe that by applying creative thinking to each step of the product development process we can add greater efficiencies and value. The successes of tomorrow are made possible by the skills and insights we hone today. Those abilities are built on three decades of collective learning, growth and accomplishment – and are inspired by a dedication to doing the very best for our city and clients.

PDG Level 17/501 Swanston Street, Melbourne VIC Australia 3000 [email protected] | +61 3 9662 9996

Prima Tower — Southbank

Abode318 — Melbourne Gadsden Display Suite 268 Adderley Street, West Melbourne VIC Australia 3003 +61 3 9662 1888

Royal Elizabeth — Melbourne Ryan & Leveson — North Melbourne

43 44 Disclaimer: Please note this brochure is for marketing purposes and is to be used as a guide only. All efforts have been made to ensure its accuracy at time of print. Changes may be made during the development process and dimensions, fixtures, fittings, finishes and specifications are subject to change without notice. All non-photographic images are artist impressions. Please refer to contract drawings for more accurate information on a particular property.