Press Kit—Winter NAMM 2017 Booth #4618
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Press Kit—Winter NAMM 2017 Booth #4618 CONTACT: Jodi Anderson—Director, Communications & Product Marketing #learnteachplay P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Who We Are We help the world experience the joy of making music. Alfred Music, the leader in music education for 94 years, produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred Music’s home office is located in Los Angeles, with domestic offices in Miami and New York, as well as offices around the world, including Germany, Singapore, and the United Kingdom. Since 1922, Alfred Music has been dedicated to helping people learn, teach, and play music. Alfred Music currently has over 150,000 active titles and represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Bruce Springsteen, Bruno Mars, Cole Porter, Carrie Underwood, Garth Brooks, Jimmy Buffett, George and Ira Gershwin, John Lennon, Katy Perry, Led Zeppelin, The Rolling Stones, and The Who, to brands like Harry Potter, Lord of the Rings, Star Wars, The Wizard of Oz, James Bond, Rolling Stone magazine, and Billboard. In addition to its own titles, Alfred Music distributes products from over 150 companies, including advance music, Belwin, Cengage Learning, Dover Publications, Drum Channel, Faber Music, Guitar World, Highland/Etling, Jamey Aebersold Jazz, Kalmus, MakeMusic, Penguin, Schaum Publications, and WEA. Alfred Music is now also paired with MakeMusic, which is part of Peaksware Holdings, LLC portfolio of companies, to transform how music is composed, published, taught, learned, and performed by bringing together the leaders in educational music publishing and music technology. Logos/Assets Download Hi-Res Download Hi-Res Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com What We’re Doing As part of its ongoing philanthropy, Alfred Music teamed up with KALA Brand Music Company for National MakeMusic Day on June 21, 2016 and donated over 1,300 copies of “It’s Ukulele Time” to be distributed at sponsored ukulele mass events across the country. Additionally, Alfred Music supplied the rights to eight songs for guitar mass events booklet that was distributed to 5,000 participants nationwide. Alfred Music was happy to provide product support to Operation: Music Aid, a non-profit organization, based in Madison, CT whose mission is to secure musical instruments of all types in order to help aid in the rehabilitation of our valiant men and women who have been wounded while serving their country. Alfred Music teamed up with Ukuleles for Ukraine, a California based non-profit charity, as they supplied four children’s homes with clothing, school materials, medicine, and instruments. Alfred Music gave 95 Daisy Rock Girls’ Guitars to give music lessons and improve the children’s confidence and creativity. Alfred Music continues to donate hundreds of copies guitar materials to GAMA (The Guitar & Accessories Marketing Association), for their summer workshops. These workshops teach music educators how to start or enhance classroom guitar programs and deliver more music making opportunities to children. Alfred Music, in collaboration with The ASCAP Foundation, delivered more than $14,000 of music curriculum and performance music to more than 40 school ensembles across the U.S., in support of the VH1 Save The Music Foundation. Alfred Music continues to donate percussion materials to PAS (Percussive Arts Society), for their national Day of Percussion events. These “mini-PASICs” draw in local musicians, educators, students and enthusiasts for a day or weekend of performances, competitions, clinics and master classes. Alfred Music joined other NAMM members for the NAMM Music Education Advocacy D.C. Fly-In, May 23-26, 2016. Alfred Music was proud to support this annual event with $2600 worth of product as it advances NAMM’s core advocacy theme: music education and legislation that advances access to music education for all children. Alfred Music donated 46 turkeys to the Los Angeles Mission to help those in need have food for Easter. Alfred Music was proud to be a part of SBO’s 15th Annual student scholarship essay contest, themed, “How Your Music Class Prepare You For Life,” by donating product to the 10 winning schools’ music programs. Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com What We’re Doing Alfred Music was once again a proud supporter of Hit Like A Girl Contest, the fifth annual global drumming contest for female percussionists. Produced in conjunction with founding sponsors DRUM! Magazine, TRX Cymbals, and Tom Tom: The Magazine of Female Drummers, its purpose is to spotlight female drummers and encourage drumming and lifelong musicianship for girls and women, regardless of age or playing level. During Music in Our Schools Month, Alfred Music was proud to support Heid Music’s Big 10 contest by donating $250 worth of band scores to the winning schools. Alfred Music was a proud sponsor of Los Angeles City Elementary Schools Music Association’s 75th Anniversary celebration. LACESMA, a non-profit 501(c) (3) organization, promotes excellence in elementary music education at the Los Angeles Unified School District (LAUSD). “Healing Newtown through the Power of the Arts” program (arts space, classes, workshop, performances, art & music therapy, events) was founded in the wake of the devastating events in Sandy Hook on December 14th of 2012. Through the HealingNewtown Program and other projects, The Newtown Cultural Arts Commission is dedicated to providing concerts, events, performances, workshops and classes geared toward helping the community continue to move past this event in a healthy, healing manner. Alfred Music is honored to donate materials to this community to support their efforts in healing through music and arts. Alfred Music worked with Antonio Violins, along with other dealers, to help Melodic Connections replace much needed sheet music after a flood where they lost nearly everything. The non-profit organization based in Cincinnati, OH provides community music therapy services to individuals with developmental disabilities as they believe that each voice is unique and every voice should be heard. Alfred Music donated guitar, ukulele, piano, and classroom books for their programs. In July 2016, flooding hit the small community of Richwood, West Virginia, leaving the town a federal disaster area and their school’s music room with four muddy walls. The school’s choir program has grown from nothing to over 180 students in just five short years. Alfred Music worked with Kerr’s Music to donate nearly $1,500 worth of choral music so that these students had sheet music when they returned to school. View full list of press releases here. Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.830.6259 • Web: alfred.com Alfred Music Releases New “All Stars” Addition to Alfred’s Instrumental Solo Series Los Angeles, CA—January 2017 Alfred Music, the leader in educational print music publishing, is excited to add a new volume of songbooks to the Alfred’s Instrumental Solos series—Billboard Greatest Chart All-Stars. Billboard Greatest Chart All-Stars Instrumental Solos contains hit songs from the Billboard Hot 100 and Billboard Hot 200 lists of the past 50 years. Each instrument book, arranged for flute, clarinet, alto sax, tenor sax, trumpet, horn in F, trombone, violin, viola, and cello, is carefully edited—complete with articulations, dynamic markings, and keys well suited for the level 2–3 player. While the arrangements can be successfully performed as ensembles or solos, the string and wind arrangements are not compatible with each other. Books in this series include various levels for beginning and intermediate players. Each edition includes a fully orchestrated accompaniment MP3 CD featuring a live instrumental performance of each song followed by a play-along track, PDFs of piano accompaniments, and Alfred’s TNT 2 practice software. Titles: 21 Guns (Green Day) • Style (Taylor Swift) • All About That Bass (Meghan Trainor) • Cake by the Ocean (DNCE) • Can’t Feel My Face (The Weeknd) • Desperado (Eagles) • Don’t Stop Believin’ (Journey) • Firework (Katy Perry) • Go Your Own Way (Fleetwood Mac) • Sorry (Justin Bieber) • Mr. Know It All (Kelly Clarkson) • Like I’m Gonna Lose You (Meghan Trainor feat. John Legend) • and more. Billboard Greatest Chart All-Stars Instrumental Solos for guitar, piano, and ukulele are available for $16.99. All books can be found at music retail stores, online retailers, and at alfred.com. Review copies are available upon request. To download a high resolution image of this product, please click below: http://www.alfred.com/img/images/public%20relations/PR/PrImages/201701/00-46180_Billboard-Greatest-Chart-All-Stars- Instrumental-Solos-Flute.tif http://www.alfred.com/img/images/public%20relations/PR/PrImages/201701/00-46192_Billboard-Greatest-Chart-All-Stars- Instrumental-Solos-Trumpet.tif http://www.alfred.com/img/images/public%20relations/PR/PrImages/201701/00-46201_Billboard-Greatest-Chart-All-Stars- Instrumental-Solos-Violin.tif CONTACT: Jodi Anderson—Director, Communications & Product Marketing P: 818-891-5999 x259 / F: 818-830-6259 / [email protected] / alfred.com/NAMM Mailing address: P.O.