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Franklin Gothic EXTRA! EXTRA! FRANKLIN GOTHIC Established 1902 The Franklin Gothic HOW IT’S USED “While some types come and go, Franklin Gothic goes on forever.” FRANKLIN GOTHIC CREATES HEADLINES! Designer claims: Used in Advertising Too! No. 2 Roman 14pt. Arguably the most widely used font ever produced, Franklin A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Gothic was designed by Morris a b c d e f g h i j k l m n o p q r s t u v w x y z Fuller Benton between 1903 and 1912 for American Type Founders Company. Because Condensed 14pt. of its stead popularity, the typeface was updated in 1979 for ITC by Vic Caruso. This A B C D E F G H I J K L M N O P Q R S T U V W X Y Z new version included more weights and became the a b c d e f g h i j k l m n o p q r s t u v w x y z standard choice for newspa- pers and advertising. Extra Condensed 14pt. Franklin comes in one weight only, though there are style A B C D E F G H I J K L M N O P Q R S T U V W X Y Z variants in the one weight. a b c d e f g h i j k l m n o p q r s t u v w x y z For newspapers and where available space is limited space! Established 1902 The Franklin Gothic THE DESIGNER “While some types come and go, Franklin Gothic goes on forever.” DESIGNER DADDY: BENTON FATHERS 180! The Prolific Work of Morris Fuller Benton: Benton’s Other Faces: While his date of birth reads Over his career, Benton is credited with the creation of over 180 typefaces. November 20, 1872, Morris Academy Agency FB Agency FB Condensed Agency FB Wide Alternate Gothic Alternate Gothic No 1 Fuller Benton was born into EF Alternate Gothic No. One EF Alternate Gothic No. Three EF Alternate Gothic No. Two American Text the type business. The son American Text (Bitstream) ATF Bodoni Bank Gothic Bank Gothic (ParaType) Bodoni Bodoni No. 2 of Linn Boyd Benton, inventor EF Bodoni No. 2 EF Broadway Broadway Broadway (BT) Broadway (URW) EF Broadway Engraved Monotype Bulmer Bulmer Bulmer (BT) Canterbury Old Style Century BQ EF Century Expanded of the pantographic engraving Century Expanded Century Expanded (BT) EF Century Old Style Century Old Style Century Old Style machine, Morris cut his teeth Century Oldstyle Century Schoolbook EF Century Schoolbook Monotype Century Schoolbook at an early age helping his fa- Century Schoolbook (BT) Century Schoolbook (URW) Century Schoolbook Monospaced Cheltenham Clearface Gothic Clearface Gothic (URW) Cloister Cloister Black (BT) Cloister Open Face Commercial Script ther work on these machines. Commercial Script (ITC) Eagle Bold Empire Empire (BT) Empire (FB) Engravers’ Old English (BT) After graduating from Cornell, Eva Paramount SG Ultra Garamond #3 Garamont Amsterdam BQ Linotype Goudy Benton joined the American Catalogue Goudy Catalogue (URW) Linotype Goudy Handtooled Goudy Handtooled (BT) Goudy Handtooled (URW) EF Hobo Hobo Hobo (BT) Hobo (URW) Linotype Lightline Gothic EF Lightline Gothic Linoscript Type Founders (ATF) as a type Linotext Linotype Mariage Modernique Neo Franklin New Century Schoolbook EF News Gothic designer. He would server as News Gothic News Gothic (BT) News Gothic (URW) Odette Parisian Parisian (BT) Parisian (ICG) chief designer at ATF from Phenix American Piranesi ITC Souvenir ITC Souvenir (EF) Linotype Stymie EF Stymie Stymie (URW) 1900-1937. bank gothic cheltenham clearface gothic engravers old english garamond no. 3 hobo EXAMPLES news gothic eagle souvenir Established 1902 The Franklin Gothic HISTORY “While some types come and go, Franklin Gothic goes on forever.” CONTROVERSY SURROUNDING A NAME! WITNESS CLAIMS BENJAMIN FRANKLIN WAS INVOLVED! FRANKLIN SAYS: GOTHIC SAYS: Controversy still surrounds how “Gothic,” on the other hand, the typeface earned its name. follows another misnomer. At Dividing the typeface into its the time, the corporate body of two words, “Franklin” and the Boston Type and Sterotype “Gothic,” reveals two diverg- Foundry had introduced a se- ing histories. Some sources ries of typefaces without serifs believe that “Franklin” Gothic under the name Gothic. As an was named after the diplomat extra-bold typeface, Gothic be- Benjamin Franklin. came its surname. TIMELINE OF A TYPE CONDENSED DESIGNED ISSUED CONDENSED ITALICS SHADED 1902 1905 1906 1913 1914 Established 1902 The Franklin Gothic CHARACTERISTICS “While some types come and go, Franklin Gothic goes on forever.” SHOCK: GOTHIC “WARM AND FRIENDLY” The Characteristics of Franklin Gothic: The heaviness and boldness A a of Franklin Gothic gives off The upper case letters in Franklin Gothic the impression of being seri- manage to maintain the elegance, heavi- ous and important. However, ness and lightness seen in the lower case unlike most bold typefaces, letters. Franklin Gothic has “finesse, lightness, and something warm and friendly about it.” When carefully examining the letter forms you see that mst i There is not much to say about lower have broad, heavy strokes that case i, since one downward stroke is al- are attached by a lighter, thin- most all that is need to create this letter. ner stroke. Almost being the key word. The dot of the lower case i is placed half the distance above the downward stroke of its depth, giving the feeling of freedom yet still be- y ing connected. Established 1902 The Franklin Gothic COMPARISIONS “While some types come and go, Franklin Gothic goes on forever.” SHOWDOWN AT THE PRINTERS!!! FRANKLIN GOTHIC TAKES ON NEWS GOTHIC Necessity is the Mother of Invention: No. 2 Roman 14pt. Franklin Gothic serves to contrast News Gothic which A B C D E F G H I J K L M N O P Q R S T U V W X Y Z is relatively thinner and also a b c d e f g h i j k l m n o p q r s t u v w x y z designed by Benton. Most desginers, however, favor Franklin Gothic over News News Gothic 14pt. Gothic in their work. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA a b c d e f g h i j k l m n o p q r s t u v w x y z “As a relatively boldtypeface, Franklin Gothic served to contrast regular News Gothic which did not have a complete family.” Established 1902 The Franklin Gothic LETTER FORMS “While some types come and go, Franklin Gothic goes on forever.” t g i Q Meet lower case t. Meet lower case g. Meet lower case i. Meet up case Q. He is slightly askew, giving Her thick and thin ovals There is not much to say His tail is very distinctive him added character but keep the overall heaviness about lower case i, since and is one way mayny is still able to maintain fi- of the letter, but the lighter, one downward stroke is people seem to recognize nesse. Instead of his left, thinner storkes also give almost all that is need to the typeface Franklin top side being completely a feeling of daintiness. create this letter. Almost Gothic. In the lighter straight it drifts ever so Even with numerous being the key word. The weights the tail curls slightly to the right. His curves, thicks and thins dot of the lower case i is down from the bottom tail just barely narrows at she is able to keep a placed half the distance center, where as in the the end, which is similar perfect balance. The circle above the downward heavier weighs the tails to the top of the lower in the top portion of the stroke of its depth, giving shifts slights to the right. case f and tail of the “g” creates a counter the feeling of freedom yet lower case j space, which allows her to still being connected. maintain great elegance and composure. She is also very proud to be consid- ered more of a traditional double story g. Established 1902 The Franklin Gothic GLOSSARY “While some types come and go, Franklin Gothic goes on forever.” Ascender Cap Height X - Height Baseline a B d F o y Descender Bowl Crossbar Stem Counter Ascender: the part of a character that extends above the Crossbar: the (usually) horizontal stroke across the middle of meanline is known as an ascender. Note hat this is the same uppercase A and H as extending above the x-height. is a crossbar. The varying positioning, thickness, and slope of the bar is an identifying feature of many type designs. Baseline: the baseline is the invisible line on which charac- ters sit. While the baseline may Descender: the part of a character that extends below the differ from typeface to typeface, it is consistent within a type- baseline is known as a descender, such as the bottom stroke face. Rounded letters such as “e” may extend slightly below of a “y.” the baseline. Stem: the vertical line of a “B” and the primary diagonal line Bowl: the round or oval forms in a letter ( C, G, O - caps: g, b, of a “V” are known as the stem. The stem is often the main c, e, o, p ) lower case. “body” of a letter.
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